Two Men and a Truck franchise unit economics
Two Men and a Truck franchisees run local and long-distance moving businesses, each in a Marketing Area sold as a Metro Market or a smaller Mod Market.
Two Men and a Truck franchise at a glance
Item 19 of Two Men and a Truck's 2026 FDD reports 2025 gross sales, full expense lines and EBITDA for 145 single Metro Market franchises and 53 multi-unit owners, plus gross sales by opening year for single Metro and Mod franchises.
Two Men and a Truck reports that its 145 single Metro Market franchises averaged $2,376,195 of gross sales in 2025, with a median of $2,072,481, according to Item 19 of Two Men and a Truck’s 2026 FDD, issued 30 April 2026. The 145 in that group are 97%* of Two Men and a Truck’s 150 single Metro Market franchises.
- Two Men and a Truck reports average EBITDA of $341,858 for those 145 franchises, 14.39%* of their average gross sales.
- Two Men and a Truck reports that its 53 multi-unit owners, running 163 Metro markets between them, averaged $4,099,413 of gross sales and $454,066 of EBITDA, 11.08%*.
- A Two Men and a Truck Metro franchise pays a 6% royalty, a 1% Advertising Fund contribution and a 1% Technology and Support Fee, 8%* of gross sales in total.
- A Two Men and a Truck Metro franchise costs $146,950 to $512,450 to open, and a Mod franchise $92,100 to $251,500.
- Two Men and a Truck single Metro franchises opened in 2023 or 2024 averaged $444,024 in 2025, against $2,099,527 for those opened in 2017 or 2018.
- Two Men and a Truck had 350 franchised businesses and 1 company-owned business at the end of 2025, up from 293 franchised at the start of 2023.
These figures come from Two Men and a Truck's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. 14.39% and 11.08% are average EBITDA divided by average gross sales for each group; 8% is the sum of the royalty, Advertising Fund and Technology and Support Fee rates.
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Talk to Averan → Averan Two Men and a Truck Conversion Package →- The 145 single Metro Market franchises averaged $2,376,195 of gross sales in 2025. Their median was $2,072,481, which is 87.2%* of the average. 56 of the 145, or 39%, reached the average. The highest was $13,834,917 and the lowest $198,567.
- Average EBITDA for that group was $341,858, or 14.39%* of average gross sales. The median was $276,922. The highest was $3,384,617 and the lowest a loss of $290,271. Item 19 calculates EBITDA as gross sales less total expenses, plus interest, taxes and depreciation.
- Mover wages and support staff together were 43.59%* of gross sales. Mover wages averaged $671,890, or 28.28%*, and support staff $363,786, or 15.31%*. Moving trucks were the next largest line at $269,714, or 11.35%*.
- The 53 multi-unit owners averaged $4,099,413 of gross sales and EBITDA of 11.08%*. They ran 163 Metro markets between them, an average of 3 each. Spread across those markets, that is $1,332,938* of gross sales and $147,641* of EBITDA a market.
- Single Metro franchises opened in 2023 or 2024 averaged $444,024 in 2025. Those opened in 2021 or 2022 averaged $1,046,354, in 2019 or 2020 $1,647,422, and in 2017 or 2018 $2,099,527. Each opening group holds three to six franchises.
Gross sales and EBITDA
How much does a Two Men and a Truck franchise make?
| Line | 145 single Metro franchises | Share* | 53 multi-unit owners | Share* |
|---|---|---|---|---|
| Gross sales | $2,376,195 | 100% | $4,099,413 | 100% |
| Mover wages | $671,890 | 28.28%* | $1,173,823 | 28.63%* |
| Support staff | $363,786 | 15.31%* | $643,759 | 15.70%* |
| Moving trucks | $269,714 | 11.35%* | $445,318 | 10.86%* |
| Other administrative | $207,138 | 8.72%* | $336,655 | 8.21%* |
| Franchise fees | $191,140 | 8.04%* | $333,154 | 8.13%* |
| Facility | $134,324 | 5.65%* | $274,378 | 6.69%* |
| Damages, supplies and other direct costs | $116,856 | 4.92%* | $239,706 | 5.85%* |
| Advertising | $79,489 | 3.35%* | $198,556 | 4.84%* |
| Total expenses | $2,034,337 | 85.61%* | $3,645,347 | 88.92%* |
| EBITDA | $341,858 | 14.39%* | $454,066 | 11.08%* |
Source: Item 19, Tables 2 and 3. Dollar amounts are averages as filed for franchises open all of 2025; each share is Averan’s division of the line by that group’s average gross sales. Figures are reported by franchisees and not audited by the franchisor. Affiliate-owned businesses and Mod Market franchises are excluded.
The 145 single Metro Market franchises open all of 2025 averaged $2,376,195 of gross sales. Their median was $2,072,481. Item 19 leaves out five single Metro franchises that opened in 2025 and one that closed in 2025. Storage revenue was 1.79% of average gross sales for the 113 that reported it.
Average EBITDA was $341,858, or 14.39%* of average gross sales. Item 19 calculates EBITDA as gross sales less total expenses, plus interest, taxes and depreciation. Moving truck expenses include lease or loan payments, maintenance and fuel, and other administrative expenses include finance costs.
All 198 Franchise Operating Units open all year averaged $2,837,460. That group is the 145 single Metro franchises plus the 53 multi-unit owners, each owner counted once. Its median was $2,340,225, and 71 of the 198, or 36%, reached the average. Mod Market franchises are reported separately, by opening year.
The franchise fees line was 8.04%* of gross sales for single Metro franchises. It covers royalties, Advertising Fund contributions and technology fees. At 8% of $2,376,195 those three rates come to $190,096*, which is $1,044* below the filed line of $191,140.
Single and multi-unit
Single Metro franchises and multi-unit owners, 2025
| Measure | Single Metro franchises | Multi-unit owners |
|---|---|---|
| Owners | 145 | 53 |
| Metro markets | 145 | 163 |
| Average gross sales | $2,376,195 | $4,099,413 |
| Median gross sales | $2,072,481 | $3,774,814 |
| Highest gross sales | $13,834,917 | $14,863,630 |
| Lowest gross sales | $198,567 | $651,682 |
| Reached the average gross sales | 56 (39%) | 22 (42%) |
| Average EBITDA | $341,858 | $454,066 |
| EBITDA share of gross sales* | 14.39%* | 11.08%* |
| Median EBITDA | $276,922 | $332,484 |
| Highest EBITDA | $3,384,617 | $2,003,712 |
| Lowest EBITDA | ($290,271) | ($128,890) |
| Gross sales a market* | $2,376,195 | $1,332,938* |
| EBITDA a market* | $341,858 | $147,641* |
Source: Item 19, Tables 2 and 3 and the notes to Table 2. Per-market figures for multi-unit owners are Averan’s: the group average times 53, divided by 163 markets. Item 19 does not report results for each market inside a multi-unit owner.
The 53 multi-unit owners averaged $4,099,413 of gross sales in 2025. Each runs two or more Metro markets under separate franchise agreements as one business in one region, sharing staff and trucks. They held 163 markets between them, an average of 3, with a low of 2 and a high of 9.
Spread across their markets, multi-unit owners billed $1,332,938* and earned $147,641* of EBITDA a market. These are averages of the whole group divided by its market count. Item 19 does not show how gross sales split between the markets an owner holds.
EBITDA was 11.08%* of gross sales for multi-unit owners and 14.39%* for single Metro franchises. Advertising was 4.84%* of sales against 3.35%*, facility costs 6.69%* against 5.65%*, and damages, supplies and other direct costs 5.85%* against 4.92%*. Mover wages and support staff were 44.34%* against 43.59%*.
Both groups include businesses that lost money. The lowest EBITDA was a loss of $290,271 among single Metro franchises and a loss of $128,890 among multi-unit owners. The highest were $3,384,617 and $2,003,712.
By opening year
Gross sales by opening year, 2025
| Opened | Single Metro franchises | Average | Median | Mod franchises | Average | Median |
|---|---|---|---|---|---|---|
| 2017 and 2018 | 3 | $2,099,527 | $2,072,841 | 3 | $1,252,132 | $1,448,682 |
| 2019 and 2020 | 6 | $1,647,422 | $1,588,139 | 3 | $1,029,628 | $967,417 |
| 2021 and 2022 | 5 | $1,046,354 | $1,138,479 | 8 | $826,429 | $701,037 |
| 2023 and 2024 | 3 | $444,024 | $382,639 | 16 | $643,527 | $549,211 |
Source: Item 19, Tables 4 and 5. Franchises that opened in the years named and were still operating in the same form at December 31, 2025. Single Metro franchises that became multi-unit owners, and franchises that closed, are excluded.
Single Metro franchises opened in 2023 or 2024 averaged $444,024 in 2025. That is 21.1%* of the $2,099,527 average for those opened in 2017 or 2018. The groups are small, at 3, 6, 5 and 3 franchises. The table covers 17 of the 27 single Metro franchises opened from 2017 to 2024: 7 others became multi-unit owners and 3 closed.
Mod Market franchises opened in 2023 or 2024 averaged $643,527. Those opened in 2017 or 2018 averaged $1,252,132. Sixteen of the 30 Mod franchises in the table opened in 2023 or 2024. Item 19 reports Mod franchises by opening year and gives no expense or EBITDA figures for them.
Item 12 sets minimum gross sales for each year of operation. A Metro franchise must reach $400,000 in year one, $550,000 in year two, $650,000 in year three and $750,000 in year four and later. A Mod franchise must reach $175,000, $250,000, $375,000 and $500,000. After four years a franchise must also grow gross sales enough to rank in the top 90% of its measuring group.
Missing a requirement has set consequences. The franchise pays the minimum royalty for that year. After two consecutive years of misses the brand may require a performance improvement plan, reduce the Marketing Area or refuse to renew.
Brand charges
Brand charges
| Charge | Amount | At $2,376,195 a year* |
|---|---|---|
| Royalty | 6% of gross sales, monthly | $142,572* |
| Advertising Fund | 1% of gross sales, monthly | $23,762* |
| Technology and Support Fee | Metro: 1% of gross sales, minimum $1,200 a month. Mod: 2% of gross sales | $23,762* |
| Minimum local marketing spend (spent by the franchisee) | Metro: $1,500 a month in the first partial year, $18,000 in the first full year, then 2% of the prior year’s gross sales | $47,524* |
| First Level Support | Metro: $80 a month | $960* |
| Minimum royalty | Metro: $24,000 in year one rising to $45,000 from year four. Mod: $10,500 rising to $30,000. Charged as the shortfall when minimum performance requirements are missed | Not included |
| Cooperative advertising | Up to 1% of gross sales if required; currently about $100 to $400 a month | Not included |
| Local digital advertising | Media spend plus a 15% administrative fee, if used | Not included |
| Records and bookkeeping | $95 an hour; optional for Metro, required for Mod | Not included |
| Renewal / transfer fee | 25% / 40% of the then-current franchise fee | Not included |
| Royalty, fund, technology fee and support, paid to the brand* | $191,056* (8.04%*) |
Source: Item 6, Item 11 and Item 12. The last column applies each rate to the $2,376,195 average. The local marketing minimum is measured on the previous calendar year’s gross sales, so applying it to the 2025 average is an approximation. Item 6 lets several fixed charges rise to stated limits.
A Metro franchise pays 8%* of gross sales to the brand in royalty, Advertising Fund and technology fees. At the $2,376,195 average that is $190,096* a year. A Mod franchise pays a 2% technology fee, so its three rates total 9%*. Item 6 lets the technology fee rise to the greater of 1.5% of gross sales for Metro or 2.5% for Mod, or 150% of the brand’s related costs.
The minimum royalty applies when a franchise misses its minimum performance requirements. It is the year’s minimum less the royalties paid. For a Metro franchise the minimum is $24,000 in year one, $33,000 in year two, $39,000 in year three and $45,000 from year four. $45,000 is a 6% royalty on the $750,000 sales minimum for year four*.
Local marketing is a required spend in addition to the Advertising Fund. A Metro franchise spends $1,500 a month in its first partial year, $18,000 in its first full year and then 2% of the previous year’s gross sales. The brand may raise this to 3% for a franchise with negative growth or in the bottom 10% of system growth. A Mod franchise spends $1,000 a month, then $12,000, then the greater of 2% or $12,000.
Other charges depend on the services a franchise uses. Local digital advertising bought through the brand carries an administrative fee of 15% of media spend, capped at 20%. Additional sales support on calls the brand handles is $4.50 a call, or 7% of gross sales from a resulting job. Mod franchises must buy sales support at $500 a month plus $40 a completed move for the first 12 months, and bookkeeping at $95 an hour.
A franchise opened in California currently receives a royalty rebate. The rebate is 4.4% of gross sales through December 31, 2027, subject to conditions, and the brand may end the program at any time.
Cost to open
Cost to open
| Item | Metro low | Metro high | Mod low | Mod high |
|---|---|---|---|---|
| Initial franchise fee | $50,000 | $165,000 | $30,000 | $40,000 |
| Lease security deposit | $2,400 | $24,000 | $1,000 | $4,000 |
| Leasehold improvements | $3,000 | $4,000 | $3,000 | $4,000 |
| Miscellaneous start-up expenses | $8,000 | $25,000 | $5,000 | $10,000 |
| Insurance (three months) | $6,250 | $10,750 | $5,000 | $7,500 |
| Licensing | $500 | $20,000 | $500 | $20,000 |
| Legal and accounting | $2,500 | $7,500 | $2,500 | $7,500 |
| Trucks | $3,200 | $55,500 | $1,600 | $37,000 |
| Office and mobile technology | $16,000 | $24,000 | $10,000 | $17,000 |
| Initial marketing | $20,000 | $40,000 | $5,000 | $15,000 |
| Storage service | $0 | $30,000 | $0 | $30,000 |
| Pre-opening training | $2,500 | $6,000 | $2,500 | $6,000 |
| Additional funds, 3 months | $32,600 | $100,700 | $26,000 | $53,500 |
| Total | $146,950 | $512,450 | $92,100 | $251,500 |
Source: Item 7. The cover page gives the Metro low total as $145,950; the Item 7 table total, and its lines, give $146,950. The Metro high initial fee is for a 1,000,000-person area where the brand has had a prior presence.
A Metro franchise costs $146,950 to $512,450 to open. The initial fee is $50,000 for an area with no prior brand presence and $85,000 where there has been one, plus $10,000 for each 50,000 people above 600,000, up to $165,000. In 2025 the brand collected Metro initial fees of $25,000 to $50,000 and Mod fees of $25,000 to $30,000.
A Mod franchise costs $92,100 to $251,500. Its initial fee is $30,000, or up to $40,000 for an area of 300,000 people. Item 5 offers one discount per buyer: 20% for military veterans, 15% for existing franchisees and employees of affiliated brands, and 15% for converting an existing moving business.
A Metro franchise starts with two to three trucks and a Mod franchise with one to two. Item 7 puts a new truck at $70,000 to $150,000 and a used one at $35,000 to $80,000. Financed trucks cost $1,500 to $3,000 a month each and leased trucks $1,600 to $3,500. Item 7 says most franchisees finance or lease their trucks.
Three months of additional funds are $32,600 to $100,700 for a Metro franchise. They include payroll for 11 employees, rent, truck payments and the monthly fees. Item 7 estimates annual insurance premiums of $25,000 to $43,000 for Metro and $20,000 to $30,000 for Mod, and rent of $1,200 to $12,000 a month for Metro.
Franchises typically open one to three months after signing. Item 11 requires a franchise to open within four months of signing the franchise agreement.
Locations
Locations, 2023 to 2025
| Year | Franchised, start | Opened | Non-renewed | Ceased, other | Franchised, end | Company-owned, end | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 293 | 22 | 0 | 2 | 313 | 3 | 8 |
| 2024 | 313 | 25 | 0 | 0 | 338 | 1 | 27 |
| 2025 | 338 | 18 | 2 | 4 | 350 | 1 | 28 |
Source: Item 20, Tables 1 to 5. No franchised businesses were terminated or reacquired by the franchisor in these three years.
Franchised businesses rose from 293 at the start of 2023 to 350 at the end of 2025. 65 opened over the three years*. Eight* left: 2 not renewed and 6 that ceased operating.
Three of the four businesses listed as ceased in 2025 were merged into other franchises. Item 20 says they were consolidated into existing franchised businesses after the brand re-mapped their metro areas.
At the end of 2025 there were 317 Metro and 33 Mod franchises. One company-owned business, in Michigan, operated in all three years. Two company-owned businesses in California were sold to a franchisee in 2024.
Seven franchise agreements were signed but not yet open at the end of 2025. Six of them are in California. The brand projects 20 new franchised businesses in the next fiscal year. Transfers rose from 8 in 2023 to 27 in 2024 and 28 in 2025.
Questions we get asked
Questions owners ask
How much does a Two Men and a Truck franchise make?
Item 19 reports that the 145 single Metro Market franchises open all of 2025 averaged $2,376,195 of gross sales, with a median of $2,072,481. Their average EBITDA was $341,858, or 14.39%* of sales. The 53 multi-unit owners averaged $4,099,413 of gross sales and $454,066 of EBITDA.
How much does it cost to open a Two Men and a Truck franchise?
Item 7 estimates $146,950 to $512,450 for a Metro Market franchise and $92,100 to $251,500 for a Mod Market franchise. Both include three months of additional funds. The Metro initial fee is $50,000 to $165,000, depending on prior brand presence and population.
What fees does Two Men and a Truck charge?
A 6% royalty, a 1% Advertising Fund contribution and a Technology and Support Fee of 1% for Metro or 2% for Mod, all on gross sales. A Metro franchise also spends at least 2% of the prior year’s gross sales on local marketing from its second full year. A minimum royalty applies when minimum performance requirements are missed.
How many Two Men and a Truck locations are there?
At the end of 2025 there were 350 franchised businesses, 317 Metro and 33 Mod, and 1 company-owned business. Seven signed agreements were not yet open, and the brand projects 20 new franchised businesses in the next fiscal year.
What is the difference between a Metro and a Mod franchise?
A Metro Market franchise typically covers 420,000 to 600,000 people and a Mod Market franchise 100,000 to 250,000. The Mod franchise has a lower initial fee, lower minimum performance requirements and a 2% technology fee, and it must buy sales support and bookkeeping from the brand.
How much do newer Two Men and a Truck franchises bill?
Single Metro franchises opened in 2023 or 2024 averaged $444,024 of gross sales in 2025, and Mod franchises opened in those years averaged $643,527. Single Metro franchises opened in 2017 or 2018 averaged $2,099,527.
Questions worth putting to Two Men and a Truck
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Two Men and a Truck see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Two Men and a Truck locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Two Men and a Truck SPE LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Two Men and a Truck is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Two Men and a Truck SPE LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.