Floor Coverings International franchise unit economics
Floor Coverings International franchisees sell and install carpet and hard flooring from a mobile showroom, taking samples to the customer’s home and working from a studio (office and warehouse).
Floor Coverings International franchise at a glance
The 2026 FDD, as amended on July 28, 2026, reports 2025 revenue installed, revenue landed, leads, proposals, job size and gross margin for 159 franchisees open more than two years.
Floor Coverings International’s 159 reporting franchisees averaged $1,214,185 of Gross Revenue Installed in 2025, with a median of $1,005,249, according to Item 19 of Floor Coverings International’s 2026 FDD, issued 28 July 2026. Fees paid to Floor Coverings International come to about 9.27%* of sales. A Floor Coverings International franchise costs $202,100 to $282,800 to open.
- A Floor Coverings International franchise costs $202,100 to $282,800 to open, including a $55,000 initial franchise fee, according to the amended 2026 FDD.
- Floor Coverings International charges a royalty of 5% of Gross Sales with a monthly minimum that rises to $1,667 after two years, plus a 3% Brand Fund contribution.
- A Floor Coverings International franchisee must also spend at least 6% of Gross Sales on approved local marketing, and may owe a regional cooperative contribution, currently 2% of Gross Sales where one applies.
- Floor Coverings International’s 159 reporting franchisees averaged $1,214,185 of Gross Revenue Installed in 2025, with a median of $1,005,249; 57 of them (36%) reached the average.
- Floor Coverings International reports average gross margin of 44% for the 159 reporting franchisees, measured after product and installation costs; Item 19 publishes no operating expenses or profit.
- Floor Coverings International had 309 franchised outlets and no company-owned outlets at the end of 2025, up from 288 a year earlier.
These figures come from Floor Coverings International's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 9.27% share paid to the franchisor at the $1,214,185 average (one software user, fixed charges at the top of each printed range, local marketing not included).
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Talk to Averan → Averan Floor Coverings International Conversion Package →- The top 10% averaged 8.5 times the revenue installed of the bottom 10%*. Item 19 puts 16 franchisees in each group: $3,211,059 at the top and $376,369 at the bottom. Single franchisees ran from $253,717 to $9,831,070.
- Average job size was $7,997 and gross margin 44% across all 159. The top 25% averaged $8,392 a job and the bottom 25% $7,801. Gross margin was 45% and 44%. The bottom 10% averaged $5,962 a job and 43%.
- The top 10% averaged 1,191 leads and the bottom 25% averaged 298. Proposals followed the same pattern: 783 against 185. Success rates, jobs landed over first proposals, were 52% and 46%.
- Reporting franchisees’ territories averaged 196,739 single-family homes. Item 19 says almost all of them hold territories larger than a single unit’s territory offered in this FDD. The top 10% averaged 312,798 homes and the bottom 10% 158,407.
- Outlets rose from 288 to 309 in 2025. Sixty-one opened, 15 were terminated and 25 ceased operations for other reasons. Seventeen outlets transferred to new owners, and 37 franchise agreements were signed but not opened.
Average revenue
How much does a Floor Coverings International franchise make?
| Measure | Average | Median | At or above the average |
|---|---|---|---|
| Gross Revenue Installed | $1,214,185 | $1,005,249 | 57 (36%) |
| Gross Revenue Landed | $1,295,381 | $1,039,974 | 54 (34%) |
| Leads | 560 | 512 | 69 (43%) |
| Proposals | 359 | 320 | 69 (43%) |
| Average job size | $7,997 | $7,607 | 69 (43%) |
| Success rate | 46% | 44% | 69 (43%) |
| Gross margin | 44% | 44% | 92 (58%) |
As printed in Item 19 for all reporting franchisees. Figures are franchisee-reported through the brand’s software and are not audited. Item 19 reports per franchisee, not per outlet; 12 reporting franchisees operated two or more territories.
The 159 Floor Coverings International franchisees open more than 24 months averaged $1,214,185 of Gross Revenue Installed in 2025, and the median was $1,005,249. Fifty-seven of them, 36%, reached or exceeded the average. Revenue installed counts completed sales, less discounts, cancellations and returns.
Gross Revenue Landed averaged $1,295,381. It adds jobs the franchisee had started but not finished at year end, and leaves out installed revenue from jobs first billed in 2024.
The 159 franchisees are a subset of the system. Item 19 starts from 218 US franchisees open for all of 2025 and excludes 91 that were not open all year, did not report consistently through the standard software, or did not operate full time. The revenue table then keeps the 159 open more than 24 months; the other 59 appear in a separate table of job size, success rate and gross margin.
The 59 franchisees open between one and two years averaged a $8,114 job, a 39% success rate and 42% gross margin. Item 19 gives no revenue for this group.
Item 19 publishes no operating expenses, owner pay or profit. Gross margin is revenue less product and installation costs, so royalties, marketing, wages, the studio and vehicles all come out of the 44%.
Spread of results
Results by revenue group, 2025
| Group | Franchisees | Revenue installed | Revenue landed | Leads | Proposals | Average job | Success rate | Gross margin |
|---|---|---|---|---|---|---|---|---|
| Top 10% | 16 | $3,211,059 | $3,424,733 | 1,191 | 783 | $8,166 | 52% | 45% |
| Top 25% | 40 | $2,321,450 | $2,485,667 | 910 | 597 | $8,392 | 50% | 45% |
| Top 50% | 80 | $1,754,279 | $1,869,238 | 755 | 490 | $8,197 | 46% | 44% |
| Bottom 50% | 80 | $671,479 | $718,331 | 368 | 230 | $7,774 | 45% | 44% |
| Bottom 25% | 40 | $512,879 | $562,636 | 298 | 185 | $7,801 | 46% | 44% |
| Bottom 10% | 16 | $376,369 | $413,339 | 299 | 191 | $5,962 | 39% | 43% |
| All | 159 | $1,214,185 | $1,295,381 | 560 | 359 | $7,997 | 46% | 44% |
As printed in Item 19. The groups overlap: the top 10% is inside the top 25%, which is inside the top 50%, and the same for the bottom groups. One franchisee appears in both the top 50% and the bottom 50%.
The top 10% of franchisees averaged $3,211,059 of revenue installed and the bottom 10% averaged $376,369. That is 8.5 times*. The top 25% averaged $2,321,450 and the bottom 25% $512,879, or 4.5 times*.
Job size and gross margin are close across the groups. From the top 25% to the bottom 25%, the average job moves from $8,392 to $7,801 and gross margin from 45% to 44%. The bottom 10% is the exception at $5,962 and 43%.
Dividing revenue installed by average job size gives the average number of jobs per franchisee. Averan puts this at about 393 jobs for the top 10%*, 152 for all 159* and 66 for the bottom 25%*.
Lead counts follow the same order as revenue for the top groups. The top 10% averaged 1,191 leads and the top 25% 910. The bottom 25% and bottom 10% averaged 298 and 299.
Inside the bottom 25%, revenue installed ran from $253,717 to $678,958, with a median of $537,314. The bottom 10% median was $373,296.
Territory size
Territory size by revenue group
| Group | Median | Average | Largest | Smallest | Above the overall average |
|---|---|---|---|---|---|
| Top 10% | 304,592 | 312,798 | 627,431 | 149,749 | 7 of 16 (44%) |
| Top 25% | 247,230 | 255,633 | 634,747 | 83,690 | 19 of 40 (48%) |
| Top 50% | 172,085 | 219,542 | 741,705 | 83,690 | 26 of 80 (33%) |
| Bottom 50% | 164,637 | 173,535 | 386,902 | 77,844 | 37 of 80 (46%) |
| Bottom 25% | 154,812 | 165,766 | 314,614 | 102,685 | 17 of 40 (43%) |
| Bottom 10% | 155,406 | 158,407 | 211,523 | 109,221 | 8 of 16 (50%) |
| All | 169,972 | 196,739 | 741,705 | 77,844 | 60 of 159 (38%) |
As printed in Item 19, note 9 and the table that follows it. The last column is as printed; the FDD heading reads “Number of Franchisees Exceeding Average DMA Size in Group”.
The top 10% of franchisees held territories averaging 312,798 single-family homes, and the bottom 10% averaged 158,407. Across all 159 reporting franchisees the average was 196,739 and the median 169,972.
Item 19 says almost all reporting franchisees were awarded territories larger than a single unit’s territory offered in this FDD. It also says 12 operated two or more territories, and over 100 work outside their own territory.
The amended FDD defines a territory by contiguous zip codes and states no home count. Item 12 says FCI may not award another license, or operate its own business, with a territory containing the zip codes in a franchisee’s territory.
Brand charges
Brand charges
| Charge | Rate in the FDD | At $1,214,185 | At $512,879 |
|---|---|---|---|
| Royalty | 5% of Gross Sales; minimum $833 a month in months 1–12, $1,250 in months 13–24, $1,667 after | $60,709* | $25,644* |
| Brand Fund | 3% of Gross Sales | $36,426* | $15,386* |
| Software access fee | $225–$400 a month per user | $4,800* | $4,800* |
| Software maintenance and upgrade | $1,000 a year | $1,000 | $1,000 |
| Central telephone service | $300–$450 a month per user | $5,400* | $5,400* |
| Product sample updates | $1,000–$1,750 a year per mobile showroom | $1,750 | $1,750 |
| Annual convention | $2,500 registration, plus travel | $2,500 | $2,500 |
| Paid to the franchisor, subtotal | $112,585 (9.27%)* | $56,480 (11.01%)* | |
| Local marketing minimum | 6% of Gross Sales | $72,851* | $30,773* |
| Total with local marketing | $185,436 (15.27%)* | $87,253 (17.01%)* |
Rates from Item 6. Dollar amounts and percentages are Averan calculations at the Item 19 group averages, using one software user, one telephone user and the top of each printed range. Revenue installed is used for Gross Sales; the two are defined in the same terms. A regional cooperative contribution, currently 2% of Gross Sales, applies where FCI designates a cooperative and is not included.
At the $1,214,185 average, the charges paid to the franchisor come to $112,585, or 9.27% of revenue installed*. Adding the 6% local marketing minimum brings the total to 15.27%*.
The local marketing minimum is enforced in cash. A franchisee who spends less than 6% of Gross Sales on approved local marketing pays the shortfall to FCI by January 31.
The royalty minimum is $1,667 a month, or $20,004 a year*, from the 25th month. At the bottom 10% average of $376,369, 5% comes to $18,818*, which is below that minimum.
The amended FDD sets caps on several charges. The software access fee may rise each year to no more than $1,000 a month per user, the central telephone base fee to no more than $2,000 a month, and the convention fee to no more than $10,000. FCI may add a future technologies fee of up to $15,000 a month.
FCI may receive merchandising allowances of 0% to 6% on some products franchisees buy from approved suppliers. Item 8 says floor covering products make up 20% to 45% of a franchisee’s purchases.
Cost to open
Cost to open
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $55,000 | $55,000 |
| Initial advertising | $40,000 | $60,000 |
| Opening Package | $40,500 | $46,500 |
| Additional funds, first 6 months | $35,000 | $65,000 |
| FCI vehicle | $5,000 | $10,000 |
| Real estate and improvements (studio) | $5,000 | $8,500 |
| InspireNet, InspireNet Mobile and FCI On The Go software | $7,500 | $7,500 |
| Insurance, first year | $2,150 | $7,500 |
| Training-related expenses | $5,000 | $7,000 |
| Personnel and staffing | $2,500 | $5,000 |
| Miscellaneous opening costs | $2,000 | $5,000 |
| Office equipment | $2,000 | $5,000 |
| Software access fee, 2 months | $450 | $800 |
| Total | $202,100 | $282,800 |
As printed in Item 7, reordered by the high estimate. The additional funds line excludes payroll and assumes minimum royalty and advertising payments. The low vehicle figure assumes a lease.
A Floor Coverings International franchise costs $202,100 to $282,800 to open, of which $103,450 to $109,800 is paid to the franchisor or its affiliates. That is about half of the low estimate*.
The initial franchise fee is $55,000. Veterans in the IFA VetFran program receive 10% off. An Additional Territory Option costs $40,000 for each extra territory, and Chart B puts the total for two to three businesses at $277,100 to $487,800.
Initial advertising of $40,000 to $60,000 must be spent within six months of training. The Opening Package, bought from FCI, includes samples, displays, a laser measuring device and territory mapping.
Item 11 says most franchisees complete training and are in business within several weeks of signing. Training is a 6-week home study course and two weeks at headquarters, with further sessions after opening.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Not renewed | Reacquired | Ceased other | End | Transfers |
|---|---|---|---|---|---|---|---|---|
| 2023 | 215 | 57 | 18 | 1 | 0 | 1 | 252 | 11 |
| 2024 | 252 | 65 | 11 | 3 | 0 | 15 | 288 | 20 |
| 2025 | 288 | 61 | 15 | 0 | 0 | 25 | 309 | 17 |
As printed in Item 20. Floor Coverings International had no company-owned or affiliate-owned outlets in any year. Thirty-seven franchise agreements were signed but not opened at the end of 2025, and the franchisor projects 52 new franchised outlets in the next fiscal year.
Floor Coverings International ended 2025 with 309 franchised outlets, up 21 from 288. Sixty-one opened and 40 left*: 15 terminated and 25 that ceased operations for other reasons.
Outlets rose from 215 to 309 over the three years. Openings were 57, 65 and 61. Ceased-other exits rose from 1 in 2023 to 15 in 2024 and 25 in 2025.
Florida, Texas and California held the most outlets at the end of 2025, with 35, 27 and 23. Texas fell from 37 at the start of 2023 to 27, with 13 terminations and 9 other closures over the three years.
The July 2026 amendment adds nine lawsuits filed on or about July 10, 2026 by current or former franchisees. They allege fraud, deceptive trade practices, franchise disclosure law violations and negligent misrepresentation, and seek rescission of their franchise agreements and damages. FCI states that it believes the claims are without merit.
FCI is owned through FS Brands, Inc. by FirstService Corporation. Item 20 says some franchisees have signed confidentiality clauses in the past three years.
Questions we get asked
Questions owners ask
How much does a Floor Coverings International franchise cost to open?
Item 7 of the amended 2026 FDD puts the total at $202,100 to $282,800 for one franchise. That includes the $55,000 initial franchise fee, $40,000 to $60,000 of initial advertising and a $40,500 to $46,500 Opening Package. Between $103,450 and $109,800 is paid to the franchisor or its affiliates.
What fees does a Floor Coverings International franchisee pay?
A royalty of 5% of Gross Sales with a monthly minimum that reaches $1,667 after two years, a 3% Brand Fund contribution and at least 6% of Gross Sales on local marketing. Fixed charges include software access, a central telephone service, sample updates and a $2,500 convention fee. At the $1,214,185 average, Averan puts the charges paid to the franchisor at 9.27% of revenue installed; the local marketing minimum adds 6%.
How much revenue does a Floor Coverings International franchise make?
The 159 franchisees open more than 24 months averaged $1,214,185 of Gross Revenue Installed in 2025, with a median of $1,005,249. The top 10% averaged $3,211,059 and the bottom 10% $376,369. Thirty-six percent reached the average.
Does the Floor Coverings International FDD show profit?
No. Item 19 reports revenue, leads, proposals, job size, success rate and gross margin, but no operating expenses or profit. Gross margin, after product and installation costs, averaged 44%.
How many Floor Coverings International locations are there?
Item 20 reports 309 franchised outlets at the end of 2025, up from 288, and no company-owned outlets. Thirty-seven more franchise agreements were signed but not opened.
How large is a Floor Coverings International territory?
The amended FDD defines a territory by contiguous zip codes and gives no home count. The 159 reporting franchisees held territories averaging 196,739 single-family homes, and Item 19 says almost all of them are larger than a single unit’s territory offered in this FDD.
Questions worth putting to Floor Coverings International
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Floor Coverings International see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Floor Coverings International locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Floorcoverings International, Ltd.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Floor Coverings International is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Floorcoverings International, Ltd., 2026 Franchise Disclosure Document, issued 28 July 2026.