DreamMaker Bath & Kitchen franchise unit economics
DreamMaker Bath & Kitchen franchisees run residential remodeling businesses from a design center, selling whole-room bath and kitchen projects in a territory sized by population.
DreamMaker Bath & Kitchen franchise at a glance
DreamMaker Bath & Kitchen's 2026 FDD reports 2025 gross sales, average contract value and gross margin by quartile for 41 franchisees, plus the number reporting, the highest and lowest sales and the share reaching the average and median for each year from 2011 to 2025.
DreamMaker Bath & Kitchen franchisees averaged $1,565,320 of sales in 2025, with a median of $1,222,350, according to Item 19 of DreamMaker Bath & Kitchen’s 2026 FDD, issued 21 April 2026. The 41 in that group are 93%* of DreamMaker Bath & Kitchen’s 44 locations. Fees paid to DreamMaker Bath & Kitchen come to about 9%* of sales.
- A DreamMaker Bath & Kitchen franchise costs $329,705 to $654,860 to open, including a $48,000 initial franchise fee, according to the brand's 2026 FDD.
- DreamMaker Bath & Kitchen charges a royalty of 7% of sales and a 2% brand fund contribution.
- DreamMaker Bath & Kitchen reported 44 franchised locations in its 2026 FDD.
- 37% of reporting DreamMaker Bath & Kitchen locations reached the average.
- At the average DreamMaker Bath & Kitchen location, cost of goods took 53.8% of sales.
- Work out DreamMaker Bath & Kitchen's fees at your own sales with the minimum fee calculator.
These figures come from DreamMaker Bath & Kitchen's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- One extra contract at the second-quartile average cuts the royalty bill by $12,288. That is $1,478,535 plus $49,938 crosses $1,500,000, taking the rate from 6% to 5%, $88,712 down to $76,424 *.
- The average franchisee closes 31 contracts a year at $49,938 apiece. That is one job every twelve days. The bottom quartile on contract value closes 18 at $23,695 *.
- Gross margin runs 38.3% to 52.8% by quartile. 14.5 points, which is $226,971 on the system's own average sales *.
- The system held 43 franchisees in 2011 and 41 in 2025 while average sales rose 215.89%. That is $495,524 to $1,565,320. Growth here has been depth.
- The share of franchisees reaching the average has fallen from 40% to 36.6%. The top went from $1,605,687 to $6,215,848 while the median went from $455,310 to $1,222,350.
How much does a DreamMaker Bath & Kitchen franchise make?
The average DreamMaker Bath & Kitchen unit reported $1,565,320 of revenue in the 2026 FDD, and the median reported $1,222,350. Item 19 of the DreamMaker Bath & Kitchen FDD publishes gross margin by quartile for 37 franchisees, and what an owner keeps depends on the costs set out below. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top DreamMaker Bath & Kitchen performers
DreamMaker Bath & Kitchen splits its locations into groups instead of publishing one average. The top group averaged $3,232,951 a year. The lowest averaged $417,467. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,222,350. The average was $1,565,320. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 7.7× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 200,000 people, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $329,705 to $654,860, a 2.0× range inside one brand.
- Fees and the minimum.Fees run about 9.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Products and materials.Products and materials take 53.8% of sales. The levers are buying terms, price discipline and waste.
- Jobs.Each job is won separately. Track how many quotes turn into work and the average job value.
Context you underwrite around
- Locations included.These figures cover 41 of 44 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 of the DreamMaker Bath & Kitchen FDD publishes gross margin by quartile for 37 franchisees. Ask the franchisor or current owners for any cost line the filing leaves out.
Contracts and groups
Royalty rate by annual sales
| Annual gross sales | Royalty rate | Royalty at the top of the group * | Royalty one dollar above * | Saved by crossing * |
|---|---|---|---|---|
| $0 to $749,999 | 7% | $52,500 | $45,000 | $7,500 |
| $750,000 to $1,499,999 | 6% | $90,000 | $75,000 | $15,000 |
| $1,500,000 to $2,499,999 | 5% | $125,000 | $100,000 | $25,000 |
| $2,500,000 to $3,999,999 | 4% | $160,000 | $120,000 | $40,000 |
| $4,000,000 and above | 3% | n/a | n/a | n/a |
The groups and rates are as the brand reported it; the three dollar columns are marked *, applying each rate to the group boundary.
The second quartile averages $1,478,535, $21,465 below the 5% group. At 6% that year costs $88,712 of royalty. Add one average contract of $49,938 and the year lands at $1,528,473, where 5% costs $76,424 *. Revenue rises $49,938 and the royalty bill falls $12,288 at the same time.
The steps get larger as the business grows. That is $7,500 at the first line, then $15,000, $25,000 and $40,000. A franchisee sitting at $3,999,999 pays $160,000; one dollar more and the bill is $120,000. Since the group is set on the calendar year, December is when this arithmetic is decided and January is when it resets.
A year between $642,858 and $749,999 costs more royalty than a year at $750,000. The same is true from $1,250,001 to $1,499,999, from $2,000,001 to $2,499,999 and from $3,000,001 to $3,999,999 *. Those four ranges are the places where selling more and paying less are the same decision, and they run from about 2 to about 20 average contracts wide.
The top quartile averages $3,232,951 and needs $767,049 to reach 3%. That is 15.4 average contracts *. Worth $40,000 of royalty on top of the revenue, which makes the fifteenth contract of that push worth considerably more than the first.
Average contract value by quartile, 2025
| quartile | Average contract value | Median contract value | Franchisees | Contracts at that quarter's sales * |
|---|---|---|---|---|
| Top | $99,971 | $86,857 | 10 | 32.3 |
| Second | $57,453 | $57,849 | 10 | 25.7 |
| Third | $44,730 | $44,454 | 10 | 21.6 |
| Bottom | $23,695 | $26,704 | 10 | 17.6 |
| All 40 | $49,938 | $53,113 | 40 | 31.3 |
Contract values are as the brand reported it. The contract-count column is marked *, dividing the matching sales quarter's average gross sales by that contract quarter's average contract value.
The average franchisee closes about 31 contracts a year. That is one every twelve days. That is the entire operating rhythm of this business. A designer, a salesperson and a production team work roughly two and a half whole-room projects a month.
Contract value runs from $23,695 to $99,971 across the quartiles. That is 4.2 times. The median contract of $53,113 sits above the average of $49,938. That means a handful of small contracts are pulling the mean down, the opposite of most measures in this library.
Two thirds of the sales gap is ticket. A business at $99,971 a contract needs 32.3 contracts to reach $3,232,951; a business at $23,695 needs 17.6 to reach $417,467 *. So the high end is doing roughly 1.8 times the jobs at 4.2 times the value. Job size is where this model is won.
Fees and what it costs to open
Royalty and marketing fee by quartile
| Franchisee | Gross sales | Royalty rate | Royalty | Marketing fee at 2% | Total | Share |
|---|---|---|---|---|---|---|
| Highest reporting | $6,215,848 | 3% | $186,475 | $124,317 | $310,792 | 5.0% |
| Top quartile average | $3,232,951 | 4% | $129,318 | $64,659 | $193,977 | 6.0% |
| System average | $1,565,320 | 5% | $78,266 | $31,306 | $109,572 | 7.0% |
| Second quartile average | $1,478,535 | 6% | $88,712 | $29,571 | $118,283 | 8.0% |
| Third quartile average | $965,565 | 6% | $57,934 | $19,311 | $77,245 | 8.0% |
| Bottom quartile average | $417,467 | 7% | $29,223 | $8,349 | $37,572 | 9.0% |
We applied the published royalty groups and the 2% marketing fee to filed sales figures.
The second quartile pays $10,446 more royalty than the system average on $86,785 less revenue. That is $88,712 against $78,266 *. That is the group structure working exactly as written, and it is the clearest argument on this page for managing the calendar year toward a step.
Franchise fees take 9.0% at the bottom quartile and 5.0% at the top reporting franchisee. A 4-point swing driven entirely by the royalty groups, since the marketing fee holds at 2% throughout. On the bottom quarter's $417,467 that 4 points is worth $16,699 *.
The minimum royalty reaches $45,500 a year on a 350,000-population territory. Implying $650,000 of annual sales at the 7% rate before the rate takes over *. The bottom quartile averages $417,467, so a franchisee in that group holding an urban territory pays the minimum, an effective 10.9%.
Opening a design center
| Item | Low | High |
|---|---|---|
| Real estate | $154,450 | $310,105 |
| Additional funds, 9 to 12 months, including personal living expenses | $18,000 | $116,175 |
| Initial franchise fee | $48,000 | $75,600 |
| Initial advertising and promotional deposit | $48,000 | $66,000 |
| Equipment, supplies and inventory | $29,885 | $33,885 |
| Professional fees | $8,275 | $12,500 |
| Insurance | $7,500 | $12,000 |
| Vehicle | $0 | $11,000 |
| Refundable design center deposit | $5,000 | $5,000 |
| Software support fee | $4,495 | $4,495 |
| Training, travel, lodging and food | $4,000 | $4,000 |
| Initial education fee | $2,100 | $2,100 |
| Deposits, permits and licenses | $0 | $2,000 |
| Total | $329,705 | $654,860 |
As the brand reported it, reordered here by size. Both columns add to their stated totals exactly. The total sits before any additional franchise fee for a larger territory.
Discounts available
- DreamMaker Bath & Kitchen takes 5% off when the full fee is paid in cash within 60 days.
- DreamMaker Bath & Kitchen takes 10% to 25% off territories of 350,000 people or more (Population Discount).
- DreamMaker Bath & Kitchen takes 1% off per $30,000 of annual sales rolled in from an existing remodeling business, up to 50%.
- DreamMaker Bath & Kitchen takes 10% to 50% off for franchisee employees with 2 or more years of service (HIRE).
- DreamMaker Bath & Kitchen takes 20% off for honorably discharged veterans (VetFran).
- DreamMaker Bath & Kitchen takes 20% off for police, firefighters and EMTs with at least five years of service.
- DreamMaker Bath & Kitchen takes $5,000 off for active NARI members.
From Item 5 of the DreamMaker Bath & Kitchen 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Real estate is 47% of the build at both ends of the range. That is $154,450 to $310,105. This is the line that separates DreamMaker from most home services brands in this library. The model runs from a design center where clients choose finishes. So there is a showroom to fit out.
$48,000 to $66,000 of advertising money is deposited with the franchisor at signing. At least $30,000 of it is spent by the franchisor, $9,000 covers a year of digital visibility. The remainder returns only against approved spending claimed within 24 months. So a meaningful part of the first year's marketing is directed.
The territory costs 24 cents a head. That is $48,000 for 200,000 people rural, $75,600 for 350,000 urban after the discount, and $240 for each further 1,000 to a cap of 1,000,000 *. Set against the system average of $1,565,320, a minimum rural territory returns its own fee in about eleven days of billing.
Working capital (cash to run the business day to day) runs 9 to 12 months and includes the owner's living costs. That is $18,000 to $116,175. A longer runway than most filings assume, and appropriate for a trade selling 31 contracts a year. At that pace the first sale, the first production cycle and the first collection are months apart. The design center rent runs throughout.
Highest to lowest, by sales
Sales and gross margin by quartile, 2025
| quartile | Franchisees | Average gross sales | Sales range | Reaching the quarter average | Average gross margin | Median gross margin |
|---|---|---|---|---|---|---|
| Top | 11 | $3,232,951 | $1,933,624 – $6,215,848 | 36.4% | 52.8% | 52.7% |
| Second | 10 | $1,478,535 | $1,222,350 – $1,763,220 | 50.0% | 48.5% | 48.6% |
| Third | 10 | $965,565 | $684,638 – $1,201,568 | 60.0% | 44.4% | 44.3% |
| Bottom | 10 | $417,467 | $132,900 – $611,994 | 60.0% | 38.3% | 40.1% |
| All reporting | 41 | $1,565,320 | $132,900 – $6,215,848 | 36.6% | 46.2% | 46.4% |
As the brand reported it.
14.5 points of gross margin separate the quartiles. That is 52.8% against 38.3%. Applied to the system's own average sales of $1,565,320, that is $226,971, more than half the bottom quartile's average sales of $417,467 *. In a trade where materials, subcontractors and production labor all sit above the line, that range is estimating and buying.
The top sales quartile is 7.7 times the bottom. That is $3,232,951 against $417,467, on eleven and ten businesses. The top quarter's own range runs 3.2 times inside itself, from $1,933,624 to $6,215,848, so the spread persists even inside the top quartile.
Only 36.4% of the top quartile reaches its own average. That compares with 60.0% in the third and bottom quartiles. That pattern says the top quartile is carried by two or three very large businesses while the lower quartiles cluster. So an owner benchmarking against $3,232,951 is measuring against a handful of outliers.
Aggregate sales rose 9.49% from 2024 to 2025 across 39 franchisees. The average of each business's own growth rate was 11.65%, and the median was 2.25%. A 9.4-point gap between the average growth rate and the median one means a small number of franchisees grew a great deal while half the system grew very little.
The margin quartiles are evenly spaced at about 4.5 points apart. That is 52.8%, 48.5%, 44.4%, 38.3%. Unlike the sales table, this one has no cliff at either end, which suggests margin here is a gradual matter of operating discipline.
Fifteen years
Reporting franchisees by year, 2011 to 2025
| Year | Franchisees reporting | Highest gross sales | Lowest gross sales | Reaching the average | Reaching the median |
|---|---|---|---|---|---|
| 2011 | 43 | $1,605,687 | $11,727 | 40% | 51% |
| 2012 | 38 | $2,156,458 | $54,977 | 37% | 50% |
| 2013 | 34 | $2,360,821 | $77,124 | 41% | 50% |
| 2014 | 34 | $3,178,756 | $30,902 | 44% | 50% |
| 2015 | 33 | $3,150,590 | $0 | 42% | 52% |
| 2016 | 31 | $3,828,318 | $29,121 | 48% | 52% |
| 2017 | 35 | $3,831,484 | $44,500 | 40% | 51% |
| 2018 | 33 | $4,324,709 | $500 | 36.4% | 51.5% |
| 2019 | 30 | $4,450,529 | $91,419 | 43.3% | 50.0% |
| 2020 | 33 | $3,616,261 | $500 | 39.4% | 51.5% |
| 2021 | 34 | $6,296,384 | $110,821 | 35.3% | 50.0% |
| 2022 | 39 | $7,050,066 | $61,824 | 30.8% | 51.28% |
| 2023 | 38 | $6,710,075 | $112,805 | 34.2% | 50.0% |
| 2024 | 40 | $5,279,835 | $225,080 | 37.5% | 52.5% |
| 2025 | 41 | $6,215,848 | $132,900 | 36.6% | 51.2% |
As the brand reported it, assembled here from the fifteen notes accompanying the gross sales graph.
43 reporting franchisees in 2011, 41 in 2025. The low point was 30 in 2019. Fifteen years of operating history and the count sits two below where it started, while average gross sales more than tripled. Whatever this brand has built, it has built inside the businesses it already had.
The highest franchisee went from $1,605,687 to $6,215,848. That is 3.9 times, peaking at $7,050,066 in 2022. The median went from $455,310 to $1,222,350, 2.7 times. So the top has pulled away from the middle across the whole period, which is exactly what the attainment column records.
The share reaching the average fell from 40% to 36.6%, bottoming at 30.8% in 2022. While the share reaching the median has sat between 50% and 52.5% in every one of the fifteen years, as it mechanically must. The average-attainment line is the real signal, and it has been drifting down as the distribution stretches.
The minimum has risen from $11,727 to $132,900. The filing records $0 in 2015 and $500 in both 2018 and 2020. A lowest-selling-franchisee figure that has climbed roughly elevenfold says the brand has stopped carrying near-dormant units, which is the other half of a flat outlet count.
The system opened 3, 3 and 1 outlets across 2023 to 2025 against 3, 2 and 0 terminations. That is 42 to 44. DreamMaker had no non-renewals, no reacquisitions and no closures for other reasons in three years, and 3 transfers, all in 2024. 3 agreements sit signed and unopened against 3 projected openings for 2026.
Questions we get asked
Questions owners ask.
How much does a DreamMaker Bath & Kitchen franchise make?
DreamMaker Bath & Kitchen franchisees averaged $1,565,320 of sales in 2025, with a median of $1,222,350, according to Item 19 of DreamMaker Bath & Kitchen’s 2026 FDD, issued 21 April 2026. The 41 in that group are 93%* of DreamMaker Bath & Kitchen’s 44 locations. Fees paid to DreamMaker Bath & Kitchen come to about 9%* of sales.
What should a DreamMaker Bath & Kitchen business be billing?
The 41 franchisees who operated and reported for the whole of 2025 averaged $1,565,320 of gross sales with a median of $1,222,350, ranging from $132,900 to $6,215,848. 15 of the 41, 36.6%, reached the average. By quartile the averages were $3,232,951 across 11 businesses, $1,478,535, $965,565 and $417,467 across 10 each. Aggregate sales across the 39 franchisees present in both years rose 9.49% from 2024, with an average individual growth rate of 11.65% and a median of 2.25%. Across fifteen years the average has risen from $495,524 in 2011 and the median from $455,310.
What margin does the work have at DreamMaker Bath & Kitchen?
Across 37 franchisees, gross margin averaged 46.2% with a median of 46.4%. By quartile, the margin was 52.8%, 48.5%, 44.4% and 38.3%. Cost of goods sold covers equipment, production labor including insurance, workers compensation and burden, production vehicle expense, materials and freight, general production supplies, permits, debris removal, subcontractor costs and small tools. Operating expense data is absent, so the comparison stops at gross profit with every overhead sitting below it.
How big is a job at DreamMaker Bath & Kitchen?
Average contract value across 40 reporting franchisees was $49,938 with a median of $53,113. By quartile the averages were $99,971, $57,453, $44,730 and $23,695. Dividing the system's average gross sales of $1,565,320 by the average contract gives about 31 contracts a year, or one every twelve days. 23 of the 40 franchisees reached the average contract value.
What fees does DreamMaker Bath & Kitchen charge?
Royalty is charged in steps on annual aggregate gross sales and applied to the whole year. The royalty is 7% below $750,000, 6% to $1,499,999, 5% to $2,499,999, 4% to $3,999,999 and 3% above, collected weekly by bank draft. Reporting begins in the first full week after the eight-month anniversary. A marketing, advertising and promotion fee of 2% of gross sales sits alongside it. From the third anniversary a minimum royalty of $500 a week applies. The DreamMaker weekly minimum rises by $250 for each additional 100,000 of population above the 200,000 minimum territory, with population reassessed each January. A business merged into the franchise pays a 4% to 3% royalty and a 1% marketing fee on the rolled-in sales for a period. Franchisees participate in a centralized search and digital marketing program, the first year of which is covered by $9,000 of the initial advertising deposit.
Who does bookkeeping for a DreamMaker Bath & Kitchen franchise?
The group structure makes the calendar year the governing period here in a way that few franchise models match. Royalty is charged on the whole year’s aggregate sales at whichever group the year lands in. So the rate stays open until the year is nearly over and the accrual has to be managed against a forecast. A business tracking toward $1,478,535 has a different December from one tracking toward $1,510,000. The same forecast decides whether the weekly minimum royalty or the rate applies, which for a 350,000-population territory means $45,500 a year is the minimum. Below that sits revenue recognition: gross sales for reporting purposes means cash received. A remodeling contract is signed, produced and collected across months. So the reporting basis and the management accounts can diverge by a full project cycle unless they are reconciled deliberately, and with the benchmark stopping at a 46.2% gross margin, an owner’s own job-costing is the only source of a real bottom line. Cost of goods at DreamMaker includes production labor, burden, subcontractors and debris removal, all of which have to be coded to the job. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- Item 19 of the DreamMaker Bath & Kitchen FDD gives no profit after every cost. It publishes gross margin by quartile for 37 franchisees, so what an owner keeps after all costs is not disclosed.
Questions worth putting to DreamMaker Bath & Kitchen
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- How would wages and rent at a new DreamMaker Bath & Kitchen location compare with the figures in the filing? Item 19 of the DreamMaker Bath & Kitchen FDD publishes gross margin by quartile for 37 franchisees.
- Which factors does DreamMaker Bath & Kitchen see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many DreamMaker Bath & Kitchen locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Which royalty group will your year land in at DreamMaker Bath & Kitchen?
We review your unit economics, cash forecast and reporting, built around contract value, gross profit and the steps that decide this model.
Talk to AveranWhere these figures come from.
Every figure here comes from Worldwide Refinishing Systems, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. DreamMaker Bath & Kitchen® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Worldwide Refinishing Systems, Inc., 2026 Franchise Disclosure Document, issued 21 April 2026.
the franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
DreamMaker Bath & Kitchen reads against the rest of the remodel, garage and closets group: Archadeck Outdoor Living · Bath Tune-Up · Closets by Design · Kitchen Tune-Up · Precision Garage Door Service · The Tailored Closet. The remodel, garage and closets guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.