Home and commercial services franchise finance

Use the median, and your own brand’s. Across the one hundred and thirty brands in the table that publish both, the median unit bills 75.2% of the average unit. One hundred and twenty-two of the one hundred and thirty-two brands that publish an attainment figure report fewer than half their units reaching the average, with a mean attainment of 35.9%. The gap is widest at Pestmaster, where the median is 28.8% of the average. Anago Cleaning Systems, Bath Tune-Up, Joshua Tree Experts, Lyons Restores, More Space Place, Mr. Duct Cleaner and Pink's Window Services report a median above their average. The 75.2%, 35.9% and 28.8% figures are Averan calculations. Where a brand reports quartiles, use the quarter your own revenue sits in. Where it reports only an average, assume you are being compared against a figure most of the system misses.

Across the one hundred and fifty-eight brands in the fee table, the fees paid to the brand as a share of revenue run from 0.58% at Made in the Shade Blinds & More to 22.87% at Mosquito Joe, with a median of 9.2%, an Averan calculation. The royalty alone does not show the total: ninety-nine of the one hundred and sixty-six brands that publish a royalty rate charge 6% or 7%. The variation sits beside the royalty: required local marketing reaches 18% at Up Closets, and fixed technology fees run from $30 to $2,400 a month. Where a brand sets a minimum royalty, smaller units pay a flat charge that is a larger share of their sales.

It depends on the trade, and the published figures split cleanly. In consumer-facing recurring services, per-unit revenue falls as units are added. Merry Maids drops 56% from $626,096 at one business to $272,595 at eight or more, Mr. Handyman drops 43% from $773,574 to $442,478, and Shine Window Cleaning's two-territory businesses produce $156,122 a territory against $575,028 for a single. In the licensed trades it rises: Benjamin Franklin Plumbing's largest owners draw $746,408 a territory against $171,002 for its smallest, and Mister Sparky's draw $2,423,960 against $183,497. Two brands sit flat, Bath Tune-Up at $341,625 against $338,268, and Two Maids at $528,773 against a $543,346 system average. All of those per-unit figures are marked *.

Thirty-nine of the one hundred and seventy-six do. Mr. Duct Cleaner 38.8% adjusted EBITDA, Mosquito Shield 35.0% (adjusted EBITDA, the one company-owned business), Mosquito Squad 31.6% (net ordinary income, 15 company-owned territories combined), EverLine Coatings and Services 30.6% (gross sales less COGS and disclosed expenses, the Canadian affiliate business, before administrative labor and owner pay), Spin Doctor Laundromat 30.6% (net operating income before brand charges and owner pay, one company-owned store, six months), PaintEZ 29.1% (net Income, after overhead and cost of goods, before payroll for operating the franchise, 15 single-territory franchisees), MosquitoNix 28.0% (net operating profit if franchised, four Conforming affiliate markets), The Brothers that just do Gutters 27.9% (adjusted Profit, gross sales less direct costs and listed expenses, franchise fees included, 71 franchise outlets), Mold Medics 26.4% (gross sales less cost of goods sold and select operating expenses, three businesses combined), Voda Cleaning & Restoration 24.1% adjusted EBITDA, Joshua Tree Experts 23.1% (profit after disclosed and franchise-related expenses, the company outlet), Window Hero 21.7% EBITDA, Outdoor Lighting Perspectives 21.1% and Conserva Irrigation 20.8% (revenue less cost of goods and certain required expenses), Fleet Clean 20.3%, Sam the Concrete Man 20.2% (discretionary earnings, before owner pay, depreciation, interest and taxes), Grease Monkey 20.0% EBITDAR, U.S. Lawns 18.7% net profit, AdvantaClean 18.03% further adjusted EBITDA, Monster Tree Service 18.0% EBITDA, Bio-One 16.1% adjusted EBITDA, The Maids 15.5% (net income, the 6 company-owned offices), HOMEstretch 15.4% (net income after estimated fees, affiliate-owned Location I), FRSTeam 14.4% (revenue less cost of revenue and certain operating expenses, 26 franchisees in the 2024 benchmarking study), Two Men and a Truck 14.4% EBITDA, Pool Scouts 13.8% (operating cash flow before owner pay, the affiliate’s 2 territories), Cabinet IQ 13.5% (adjusted profit, the affiliate showroom, before management wages), America's Swimming Pool Company 13.4% EBITDA, Five Star Bath Solutions 13.1% EBITDA, Storm Guard 12.7% (EBITDA plus owner compensation), Pink Zebra Moving 12.7% (net operating income, the six full-year franchises), Five Star Flooring 11.9% (adjusted net profit, the one company-controlled location), College Hunks Hauling Junk 11.1% EBITDA, Re-Bath 10.6% (net income), Superior Fence & Rail 10.1% (revenue less cost of revenues and listed operating expenses, 44 franchisees open two years), Restoration 1 10.0% after owners and management, Mosquito Authority 9.4% EBITDA, CertaPro Painters 9.3% (EBITDA plus owner’s associate compensation) and Archadeck Outdoor Living 2.2% (earnings before interest, depreciation and amortization). Two of those thirty-nine state where the owner’s own pay sits: U.S. Lawns includes owner and officer salaries in the expenses above its line, and Restoration 1 publishes both 18.3% before owners and management and 10.0% after. The remaining thirty-seven leave that boundary undefined. A further thirty-two publish a cost of goods, labor or rent figure without reaching a profit line, and the other one hundred and five publish no cost or profit line.

Four mechanics recur across this category whatever the trade. First, most of these brands define revenue as billings regardless of collection. So the fee base is bookings while the bank balance is collections. Several draw fees weekly or twice a month. That puts the gap between them squarely in the cash forecast. Second, minimum royalties and required marketing spends are fixed obligations that behave like rent. They belong in the fixed-cost block. A business under its brand's minimum is paying a flat fee and should model it that way. Third, published benchmarks are defined differently by every brand (some put the royalty inside cost of goods, some put the owner's salary above the profit line, some count labor net of payroll taxes) so a chart of accounts has to be mapped deliberately to the brand's own definitions before any comparison means anything. Fourth, in almost every brand here the operating variable is job count. That makes the schedule the forecast and the weekly job number the figure worth reporting. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.