Fitness franchise finance
Find a fitness brand
This guide covers forty-seven brands, each from its own 2026 FDD. Open one, or pick two and compare them.
Top performers
These are the things that separate top performers in fitness
Across the fitness brands that publish both figures, the median top group of locations sells $858,006 a year and the median bottom group sells $263,497. Across these brands, a median of 43.5% of locations reach their own brand’s average.
Decided before you open
- Opening cost against sales.The top group sells $858,006 a year against a build that tops out at $5,386,000, so at the heavy end of the range a location sells $0.16 for every dollar it cost to open.
- Rent as a share of sales.Occupancy runs 14.8% of sales at the middle brand, which on median sales of $516,823 is $76,464 of rent a year. That same $76,464 is 8.9% of sales at the top group and 29.0% at the bottom. Top-group locations put more sales through the same square footage, with longer earning hours, a second daypart, and a site picked for traffic.
Live operating levers
- Forty-four of the forty-seven brands here sell a membership.
Business model attribute
- Service
- Monthly memberships
- Unit economics
- Members times monthly dues, less members lost
- Fourteen of the forty-seven brands here can widen what they sell without widening the building.
Business model attribute
- Service
- Retail or higher service tiers
- Unit economics
- Sales per room per hour
- Fourteen of the forty-seven brands here publish how a new location builds up.
Business model attribute
- Service
- The FDD’s month-by-month build-up of a new location
- Unit economics
- Months until sales cover costs
- Wages by brand.Wages run 28.7% of sales at the middle brand and 9.5% to 43.7% across the eight that disclose it. The levers are scheduling against booked demand hour by hour, sales per paid hour, and keeping part of pay variable. On the top group’s $858,006 of sales, a point of wages is $8,580 a year; on the bottom group’s $263,497 it is $2,635.
- Cost of goods by brand.Products and materials take 5.5% of sales at the middle brand, 0.8% to 19.5% across the four that disclose it. The levers on this line are buying on the brand program, holding the price list instead of discounting to close, and counting waste weekly.
- Profit margin.Of the nine brands that publish a profit line, the middle one keeps 29.0% of sales, from 15.2% to 40.0%. The cost lines above move by a few points between the highest-selling and lowest-selling locations while sales move by multiples. At a 29.0% margin, the top group earns $248,822 a year and the bottom group $76,414.
- Fees as a share of sales.Fees run a median 9.8% of sales across thirty-two brands, from 6.7% to 16.8%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $858,006 the fees cost $83,784 a year; at $263,497 they cost $25,730.
Context you underwrite around
- First-year build-up.Fourteen of forty-seven fitness filings set out a month-by-month build-up of a new location.
- Brands without sales bands.Thirteen brands publish no sales bands.
The model
The business model the top performers in fitness are running
What the top performers can do that others cannot
Forty-four of the forty-seven brands here sell a membership. Three of them run a recurring plan, and turning a first visit into a standing arrangement is a skill in itself. Filling a fixed building is the constraint: occupancy runs 14.8% of sales at the middle brand, and the rent does not move when the week is quiet. Rostering against demand is the constraint: wages run 28.7% of sales at the middle brand, more than any other line.
What the customer is buying
The customer buys a plan they pay for monthly whether they show up or not. A location at the middle brand sells $516,823 a year; the top group sells $858,006. The offer is the same at both ends of that range, so the difference is volume. The product is the same. At fourteen of them the top performers add to what they sell and keep the same building. Retail and higher service tiers raise what an hour earns without adding an hour.
Who the customer is, and how often they come back
This is a retention business. The money is made in the second year of a customer, not the first month, so the number that decides the year is how many stay. Among the fitness brands that publish it, a median 43.5% of locations reach their own brand’s average. The top group sells $858,006 against $263,497 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $112,100 to $5,386,000 across the category, and inside one brand the top of the range is typically 2.0 times the bottom. At the middle brand the cost stack runs wages 28.7%, occupancy 14.8%, cost of sales 5.5%, franchise fees 9.8% of sales. What is left runs 29.0% at the middle brand, which is $248,822 a year at the top group and $76,414 at the bottom. The percentage changes little between them; the dollars change a lot. Cash and earned revenue arrive in different periods here, so the cash forecast matters more than the profit line in any given month. Fourteen of these brands publish how a new location builds up, so the first year can be read out of the document instead of guessed at.
A member is worth $30.32 to $56.42 a month at an access gym, $150.55 to $187.94 at a boutique group studio, and $347.79 in small-group personal training. A personal training member is worth 11 times a gym member.
Fitness franchises at a glance
- Averan Franchise compares forty-seven fitness franchise brands, each from its own 2026 FDD.
- The cost to open a fitness franchise runs from $112,100 at GYMGUYZ to $5,386,000 at Planet Fitness.
- UFC GYM reports the highest average sales of these brands, at $3,971,640, and GYMGUYZ the lowest, at $142,273.
- Franchise fees take 6.72% to 16.82% of sales across the thirty-two brands where Averan Franchise works out the figure.
These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
- What a member is worth sorts into 3 tiers spanning 11.5 times. That is $30.32 to $56.42 a month at the access gyms, $150.55 to $187.94 at boutique group fitness, and $347.79 at Alloy’s small-group personal training *.
- 5 boutique group-fitness brands land between $150.55 and $179.92 a member a month. They are Orangetheory, Pure Barre, Burn Boot Camp, Yoga Six and BFT, a 19.5% range across average revenue from $393,761 to $802,145 *.
- The flat charge takes 24.2% of an average GYMGUYZ location and 0.5% of an average Fitness Premier club. That is $34,404 against $142,273, and $3,588 against $698,258 *. The same kind of charge takes 47 times the share of sales at one brand that it takes at the other.
- Eight of the 37 publish a profit figure, running 15.2% to 34.1%. The median is 22.5%, and the range runs from The Camp Transformation Center to Crunch Fitness, on revenue from $277,584 to $3,134,867.
- 9ROUND gave up 29.1% of its system in one year and Orangetheory 5.8%. That is 58 studios of 199 against 74 of 1,283 *. The larger headline loss is the smaller event, and 13 of the 37 shrank.
The formats inside fitness
- Gyms and clubs 9 brandsAnytime Fitness · Crunch Fitness · Fitness Premier · My Gym · Planet Fitness · Snap Fitness · UFC GYM · Workout Anytime · World Gym
- Group training studios 9 brands9ROUND · BFT · Burn Boot Camp · D1 Training · F45 Training · HOTWORX · Orangetheory Fitness · SWEAT440 · The Camp Transformation Center
- Pilates, barre and yoga 6 brandsBar Method · barre3 · BODYBAR Pilates · Club Pilates · Pure Barre · Yoga Six
- Personal training 5 brandsAlloy Personal Training · Discover Strength · Fit Body Boot Camp · Fitness Together · GYMGUYZ
- Other 1 brandThe Exercise Coach
Every brand in this guide
The costs that never change
What a member is worth each month
| Brand | Format | Average revenue | Average members | Revenue per member a month |
|---|---|---|---|---|
| Alloy Personal Training | Small-group personal training studio | $394,981 | 93 | $347.79 |
| Bar Method | Barre studio | $422,969 | 143 | $246.49 * |
| Club Pilates | Reformer Pilates studio | $987,810 | 438 | $187.94 |
| BFT | Functional and strength training studio | $399,433 | 185 | $179.92 |
| Yoga Six | Boutique yoga studio | $531,641 | 272 | $162.88 |
| Burn Boot Camp | Camp-format group fitness | $732,444 | 378 | $161.47 |
| Pure Barre | Barre fitness studio | $393,761 | 205 | $160.07 |
| Orangetheory Fitness | Heart-rate group training studio | $802,145 | 444 | $150.55 |
| Anytime Fitness | 24-hour gym | $446,814 | 660 | $56.42 |
| UFC GYM | Mixed martial arts gym | $3,971,640 | 6,006 | $55.11 |
| Workout Anytime | 24-hour access club | $516,823 | 1,327 implied * | $32.46 |
| Snap Fitness | 24-hour gym | $277,584 | 724 | $31.95 |
| Crunch Fitness | Big-box gym | $3,134,867 | 8,617 | $30.32 |
Revenue and member counts are as the brand reported it by each brand; the ratio is marked. We divided average revenue by average members and by twelve.
6 boutique brands land between $150.55 and $187.94 a month. They are Orangetheory, Pure Barre, Burn Boot Camp, Yoga Six, BFT and Club Pilates, across formats as different as heart-rate circuit training, barre, functional strength, outdoor-style camps, yoga and reformer Pilates. That holds across average revenue from $393,761 to $987,810. Whatever an owner thinks they are selling, the market prices a boutique fitness membership between $150 and $190 a month. Bar Method’s filed dues of $152.58 land at the bottom of that same group.
Alloy sits above the group at $347.79. Alloy’s memberships buy one, two or 3 coached small-group sessions a week, and Alloy has 93 members against 444 at Orangetheory. Alloy earns $394,981 from 93 people; Crunch earns $3,134,867 from 8,617.
The access gyms charge $30.32 to $56.42. They are Crunch, Snap Fitness, Workout Anytime and Anytime Fitness. Against the boutique group that is a fifth to a third of the price. The trade is volume. A Crunch club has 8,617 members and a Snap club 724, against 205 at a Pure Barre studio. Both models work; they are entirely different businesses to run, and they fail for entirely different reasons.
What labor and occupancy cost
| Brand | Average revenue | Profit margin | Labor | Building costs |
|---|---|---|---|---|
| Crunch Fitness | $3,134,867 | 34.1% | 26.8% | 19.1% |
| Fitness Premier | $698,258 | 22.5% | n/a | n/a |
| Burn Boot Camp | $732,444 | 17.0% | n/a | n/a |
| Vertica Fitness | $378,084 | 16.7% | n/a | n/a |
| The Camp Transformation Center | $464,777 | 15.2% | 36.9% | 16.0% |
| Bar Method | $422,969 | n/a | n/a | 16.29% |
| Alloy Personal Training | $394,981 | n/a | n/a | 7.3% to 28.0% by quartile |
| Discover Strength | $872,951 | n/a | 43.7% | 12.0% |
As the brand reported it by each brand, and the profit definitions differ enough to matter.
Building costs run 12.0% to 19.1% of revenue across the four brands in the table that disclose an average. They are Discover Strength at 12.0%, The Camp Transformation Center at 16.0%, Bar Method at 16.29% and Crunch Fitness at 19.1%. The six health and wellness service brands in this library that disclose a building cost land between 7.38% and 11.3%, so fitness formats carry a higher building cost because they need more floor space. The two brands publishing a range show how far that moves inside one system. Bar Method runs from 9.44% to 32.68% and Alloy from 7.3% to 28.0% on the same box, so revenue sets the percentage.
Labor runs 26.0% to 36.9%, with a median of 32.7%. Snap Fitness is at the bottom and The Camp Transformation Center at the top. The pattern follows the member ratio: access gyms need staff to open a door and clean a floor. Coached formats need an instructor in front of every class. So the two disclosed cost lines move in opposite directions, and the total lands within a few points either way.
Nine brands publish a profit figure, and they run 15.2% to 40.0% with a median of 29.0%. The average revenue of those nine brands runs from $142,273 at GYMGUYZ to $3,134,867 at Crunch Fitness, a far wider range than the margins. The size of a fitness business and its margin are close to unrelated, and that is the most useful thing an owner can take from this comparison.
Sales
How far apart the brands are
Average revenue runs from $142,273 to $3,971,640 across the thirty-seven brands that publish one, with a median of $516,823. GYMGUYZ is at the bottom and UFC GYM at the top, a 27.9 times range. Half the brands that publish an average report under $516,823, which is the number worth holding when a concept is described as high-volume.
The median unit bills less than the average unit at twenty-six of the twenty-nine brands that publish both. The median runs 93.6% of the average at the typical brand, from 63.0% at GYMGUYZ to 105.2% at Strong Pilates *. Twenty-six of these distributions are pulled up by a few high-selling units, so the median is the number to plan with and the average is the number used in marketing.
The highest-selling band bills 2.90 times the lowest-selling band at the typical brand, across the thirty-four brands that publish both *. The ratio runs from 1.12 times at The Yard Gym to 147.72 times at GYMGUYZ. A tight ratio means the format travels and execution sets the outcome. A wide one means site and market selection do most of the work.
Between 24.05% and 50% of units reach their own brand’s average at the twenty-four brands that publish an attainment figure. JETSET Pilates is highest at 50% and GYMGUYZ lowest at 24.05%. At the median brand, 56% of units bill below the figure their brand leads with, which is what a right-skewed distribution looks like from the inside.
Seven brands publish a measured ramp. They are Club Pilates, Pure Barre, Yoga Six, Crunch Fitness, Alloy Personal Training, BFT and HOTWORX. The boutique studios among those seven fitness brands reach something close to steady state inside 3 to four months on the back of a pre-sale. Crunch's member count is effectively fixed after year one and its growth comes from selling more to the same people. An owner reading a ramp should ask which of those two shapes the format is.
Four brands publish a churn figure. BFT loses 6.6% of members a month and Club Pilates 6.4%. Alloy's 90.33% monthly retention implies 9.67%. Burn Boot Camp reports churn only implicitly, through its member-count groups. At BFT a member stays 15.2 months and at Alloy 10.3. So 64.3% of BFT’s new selling replaces leavers and Alloy turns over its whole book inside 11 months. At Club Pilates' 6.4% a studio replaces its whole base in fifteen and a half months. Against new memberships of 38 a month, a Club Pilates studio grows by ten members a month.
Fees and the money needed
Flat charges and minimums, on top of the royalty
| Brand | Average revenue | Percentage rate | Flat or floored charge a year | Share of average revenue |
|---|---|---|---|---|
| GYMGUYZ | $142,273 | 7.0% | $34,404 | 24.2% |
| D1 Training | $552,329 | n/a | $63,128 | 11.4% |
| Snap Fitness | $277,584 | n/a | $30,323 | 10.9% |
| Anytime Fitness | $446,814 | n/a | $34,705 | 7.8% |
| F45 Training | $480,832 | 9.0% | $36,000 | 7.5% |
| Burn Boot Camp | $732,444 | 8.0% | $46,320 | 6.3% |
| Pure Barre | $393,761 | 9.0% | $21,648 | 5.5% |
| Yoga Six | $531,641 | 9.0% | $22,008 | 4.1% |
| Alloy Personal Training | $394,981 | 9.0% | $14,868 | 3.8% |
| Orangetheory Fitness | $802,145 | 11.0% | $30,000 | 3.7% |
| The Camp Transformation Center | $464,777 | 6.0% | $15,900 | 3.4% |
| Club Pilates | $987,810 | 10.0% | $24,600 | 2.5% |
| UFC GYM | $3,971,640 | 4.0% | $90,000 | 2.3% |
| BFT | $399,433 | 9.0% | $8,580 | 2.1% |
| barre3 | $432,575 | 6.0% | $5,844 | 1.4% |
| Bar Method | $422,969 | 8.0% | $5,700 | 1.3% |
| Fitness Together | $534,267 | 6.0% | $5,220 | 1.0% |
| SWEAT440 | $689,037 | 7.0% | $11,940 | 1.7% |
| BODYBAR Pilates | $766,821 | 9.0% | $6,000 | 0.8% |
| Discover Strength | $872,951 | 6.0% | $7,188 | 0.8% |
| Fitness Premier | $698,258 | 11.0% | $3,588 | 0.5% |
| Vertica Fitness | $378,084 | 8.25% | $39,950 | 10.6% |
| Studio Pilates | $707,077 | 10.0% | $35,700 | 5.0% |
| Strong Pilates | $944,136 | 10.0% | $30,000 | 3.2% |
We applied each brand's filed rates to its own average revenue.
The flat charge is 3.55% of average revenue at the typical brand and 24.2% at the highest *. GYMGUYZ pays $34,404 against $142,273 of average revenue. D1 Training pays $63,128 against $552,329 of average revenue. Snap Fitness pays $30,323 against $277,584 of average revenue. Four brands have a flat charge above 9% of what an average unit bills, and at each of them the lowest-selling units pay a multiple of that share.
The percentage rate paid to the brand runs 4% to 11% across the forty-two brands that set one, with a median of 7.5%. Orangetheory Fitness charges the highest rate at 11%, and UFC GYM charges the lowest at 4%. The percentage is the smaller half of the pattern. A 6% royalty with a $63,128 flat stack costs more at $400,000 of revenue than a 13% rate standing alone.
Where a minimum binds, it usually binds on almost the whole system. F45's $2,500 monthly minimum royalty starts at $428,571 of sales and the median studio bills $429,222. Yoga Six's $1,500 monthly minimum advertising charge binds below $900,000, above its top quartile. Orangetheory's $2,500 minimum applies below $1,500,000, above its top quartile too. These are set at levels most units stay below.
What it costs to open
Opening a unit costs 0.40 to 2.11 times a year of its own brand’s average revenue at the low end. The median is 0.69 *. At the high end of each range it is 0.90 to 4.46 times, median 1.52. Burn Boot Camp is cheapest relative to what it earns and Workout Anytime dearest, at $1,091,700 to $2,305,400 against $516,823 of average revenue.
Seven brands can be built for less than a year of average revenue even at the top of their range *. They are BODYBAR Pilates, Burn Boot Camp, JETSET Pilates, The Camp Transformation Center, UFC GYM, Vertica Fitness and Vibe House Pilates. Workout Anytime is the only brand that costs more than two years of average revenue even at the low end of its range.
In absolute terms the range is $112,100 to $5,386,000. A GYMGUYZ location is at the bottom and a Planet Fitness club at the top, forty-eight times apart. The range comes almost entirely from floor space. The formats that need 20,000 to 49,000 square feet build for millions. The ones that need 300 to 1,500 square feet build for low 6 figures.
Operating levers
What each brand’s top performers actually work on
These are the levers each brand's filing supports. Each brand has three to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
47 brands
9ROUND
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Alloy Personal Training
Personal training
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees. Fees run about 12.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Anytime Fitness
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
Bar Method
Pilates, barre and yoga
- Occupancy cost. Rent and building costs take 16.3% of sales. Sales per square foot and the hours the space is earning are the only two ways to move it, since the rent itself is fixed at signing.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 9.5% of sales. No minimum royalty applies, so the charge rises and falls with sales.
barre3
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 9.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
BFT
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 11.2% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
BODYBAR Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 9.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
BODYROK
Pilates, barre and yoga
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Burn Boot Camp
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 9.4% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Club Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 10.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Crunch Fitness
Gyms and clubs
- Wages. Wages take 26.8% of sales, against 34.1% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost. Rent and building costs take 19.1% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 7.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
D1 Training
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
Discover Strength
Personal training
- Wages. Wages take 43.7% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost. Rent and building costs take 12.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees. Fees run about 8.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
F45 Training
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. Fees run about 16.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Farrell’s eXtreme Bodyshaping
Group training studios
- Fees and the minimum. Farrell’s eXtreme Bodyshaping charges a 7.5% royalty and a 1.5% brand fund fee, with monthly minimums of up to $1,100 and $200, so lower-selling studios pay a larger share of sales.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Fit Body Boot Camp
Personal training
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Fitness Premier
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees. Fees run about 13.9% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Fitness Together
Personal training
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees. Fees run about 9.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Fly Dance Fitness
Other
- Fees and the minimum. Fees run about 6.7% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Occupancy cost. Rent and building costs take 13.2% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
FS8
Pilates, barre and yoga
- Fees and the minimum. Fees run about 16.3% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Gold’s Gym
Gyms and clubs
- Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
GYMGUYZ
Personal training
- Wages. Wages take 29.8% of sales, against 40.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
HOTWORX
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
JETSET Pilates
Pilates, barre and yoga
- Fees and the minimum. Fees run about 9.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Wages. Wages take 29.4% of sales, against 29.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
My Gym
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Orangetheory Fitness
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 11.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Oxygen Yoga & Fitness
Pilates, barre and yoga
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Pilates Addiction
Pilates, barre and yoga
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Planet Fitness
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees. Fees run about 9.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Pure Barre
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 9.9% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Regymen Fitness
Group training studios
- Fees. Fees run about 14.7% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Snap Fitness
Gyms and clubs
- Wages. Wages take 26.0% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost. Rent and building costs take 20.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
Starting Strength
Group training studios
- Fees and the minimum. Fees run about 16.8% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Strong Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
- Fees and the minimum. Fees run about 10.6% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Studio Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. Fees run about 15.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
SWEAT440
Group training studios
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
The Camp Transformation Center
Group training studios
- Wages. Wages take 36.9% of sales, against 15.2% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost. Rent and building costs take 16.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 9.4% of sales. No minimum royalty applies, so the charge rises and falls with sales.
The Exercise Coach
Other
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
The Yard Gym
Group training studios
- Fees and the minimum. Fees run about 10.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
TITLE Boxing Club
Group training studios
- Fees and the minimum. Fees run about 10.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
UFC GYM
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 10.7% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Vaura
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Vertica Fitness
Other
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Vibe House Pilates
Other
- Fees and the minimum. Fees run about 9.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Workout Anytime
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees. Fees run about 8.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
World Gym
Gyms and clubs
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
Yoga Six
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 9.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
All 47 brands
All 47 brands, side by side
| Brand | Format | Average revenue | Median | Lowest-selling to highest-selling band | Percentage rate | Flat a year | Investment | Build vs revenue | Units at year end | Net change |
|---|---|---|---|---|---|---|---|---|---|---|
| UFC GYM | Mixed martial arts gym | $3,971,640 | $4,094,401 | $2,141,400 – $6,224,979 | 4.0% | $90,000 | $155,388 – $573,738 | 0.04–0.14× | 58 | −8 |
| Crunch Fitness | Big-box gym | $3,134,867 | n/a | $1,645,090 – $4,863,524 | 7.0% | n/a | $2,147,500 – $5,367,000 | 0.69–1.71× | 481 | +66 |
| Club Pilates | Reformer Pilates studio | $987,810 | $978,332 | $685,540 – $1,309,242 | 10.0% | $24,600 | $413,289 – $1,029,811 | 0.42–1.04× | 1,179 | +150 |
| Discover Strength | Supervised strength training studio | $872,951 | $876,482 | $262,478 – $1,635,173 | 6.0% | $7,188 | $529,000 – $870,000 | 0.61–1.00× | 25 | +11 |
| Orangetheory Fitness | Heart-rate group training studio | $802,145 | $750,643 | $475,979 – $1,205,826 | 11.0% | $30,000 | $764,577 – $1,104,920 | 0.95–1.38× | 1,209 | −74 |
| BODYBAR Pilates | Reformer Pilates studio | $766,821 | $756,694 | $597,451 – $939,878 | 9.0% | $6,000 | $431,425 – $756,035 | 0.56–0.99× | 73 | +27 |
| Burn Boot Camp | Camp-format group fitness | $732,444 | $699,718 | $334,890 – $1,126,414 | 8.0% | $46,320 | $291,145 – $678,003 | 0.40–0.93× | 386 | +30 |
| Fitness Premier | Full-service health club | $698,258 | n/a | n/a | 11.0% | $3,588 | $456,900 – $1,591,600 | 0.65–2.28× | 6 | +2 |
| SWEAT440 | Group fitness studio (HIIT) | $689,037 | n/a | $311,864 – $1,086,739 | 7.0% | $11,940 | $310,400 – $710,900 | 0.45–1.03× | 20 | +3 |
| D1 Training | Athletic-based training facility | $552,329 | n/a | n/a | n/a | $63,128 | $401,776 – $837,381 | 0.73–1.52× | 155 | n/a |
| Fitness Together | One-to-one personal training studio | $534,267 | $480,382 | $154,155 – $1,233,702 | 6.0% | $5,220 | $259,283 – $574,159 | 0.49–1.07× | 82 | −11 |
| Yoga Six | Boutique yoga studio | $531,641 | $501,803 | $287,751 – $823,207 | 9.0% | $22,008 | $543,999 – $1,026,853 | 1.02–1.93× | 191 | −1 |
| Workout Anytime | 24-hour access club | $516,823 | $448,160 | $275,824 – $868,297 | 8.0% | n/a | $1,091,700 – $2,305,400 | 2.11–4.46× | 189 | −1 |
| F45 Training | 45-minute group training studio | $480,832 | $429,222 | $281,691 – $724,472 | 9.0% | $36,000 | $362,300 – $857,700 | 0.75–1.78× | 708 | −43 |
| The Camp Transformation Center | Light-industrial bootcamp center | $464,777 | $442,611 | $186,479 – $834,172 | 6.0% | $15,900 | $311,850 – $418,850 | 0.67–0.90× | 69 | −7 |
| Anytime Fitness | 24-hour gym | $446,814 | $398,982 | $233,169 – $746,996 | n/a | $34,705 | $539,329 – $905,482 | 1.21–2.03× | 2,271 | −19 |
| barre3 | Barre, Pilates and yoga studio | $432,575 | $393,080 | $235,063 – $723,143 | 6.0% | $5,844 | $423,925 – $754,350 | 0.98–1.74× | 166 | +17 |
| Bar Method | Barre studio | $422,969 | $383,926 | $210,862 – $730,249 | 8.0% | $5,700 | $240,288 – $491,358 | 0.57–1.16× | 77 | +4 |
| BFT | Functional and strength training studio | $399,433 | $388,949 | $226,105 – $604,138 | 9.0% | $8,580 | $691,372 – $1,151,135 | 1.73–2.88× | 44 | −5 |
| Alloy Personal Training | Small-group personal training studio | $394,981 | n/a | $252,824 – $554,978 | 9.0% | $14,868 | $272,357 – $534,417 | 0.69–1.35× | 128 | +51 |
| Pure Barre | Barre fitness studio | $393,761 | $363,617 | $215,395 – $624,718 | 9.0% | $21,648 | $455,299 – $736,465 | 1.16–1.87× | 617 | 0 |
| The Exercise Coach | Small-format strength studio | $304,317 | $295,870 | $173,537 – $459,507 | 7.0% | n/a | $262,735 – $481,369 | 0.86–1.58× | 217 | +6 |
| Snap Fitness | 24-hour gym | $277,584 | $234,451 | $116,106 – $522,423 | n/a | $30,323 | $554,731 – $827,621 | 2.00–2.98× | 460 | −24 |
| GYMGUYZ | Mobile personal training | $142,273 | $89,610 | $11,460 – $1,692,924 | 7.0% | $34,404 | $112,100 – $194,000 | 0.79–1.36× | 131 | +15 |
| Planet Fitness | High-volume low-price gym | n/a | n/a | $1,260,539 – $2,705,811 | 9.0% | n/a | $1,322,500 – $5,386,000 | n/a | 2,432 | +134 |
| 9ROUND | Kickboxing circuit studio | n/a | n/a | n/a | 6.0% | $36,618 | $165,449 – $390,300 | n/a | 141 | −58 |
| Fit Body Boot Camp | Group personal training studio | n/a | n/a | n/a | 5.0% | $28,764 | $195,850 – $391,800 | n/a | 192 | −25 |
| World Gym | Full-size gym | n/a | n/a | n/a | Flat | $19,968 | $452,500 – $2,232,500 | n/a | 18 | −2 |
| Vertica Fitness | Pole fitness studio | $378,084 | $332,314 | $264,516 – $583,195 | 8.25% | $39,950 | $198,000 – $348,775 | 0.52–0.92× | 12 | +5 |
| Studio Pilates | Reformer Pilates studio | $707,077 | $595,224 | $157,211 – $1,542,940 | 10.0% | $35,700 | $502,732 – $869,732 | 0.71–1.23× | 20 | +8 |
| Strong Pilates | Reformer Pilates studio | $944,136 | $993,464 | $596,627 – $1,165,857 | 10.0% | $30,000 | $399,995 – $1,007,300 | 0.42–1.07× | 7 | +6 |
| BODYROK | Reformer Pilates studio | n/a | n/a | n/a | 5.0% | $20,160 | $289,800 – $1,053,500 | n/a | 60 | +26 |
| Farrell’s eXtreme Bodyshaping | Camp-format group fitness | n/a | n/a | n/a | 7.5% | $7,188 | $151,028 – $349,478 | n/a | 41 | -3 |
| Fly Dance Fitness | Dance fitness studio | $167,038 | $131,407 | $106,776 – $298,564 | 6.0% | $1,200 | $177,509 – $440,936 | 1.06–2.64× | 10 | +9 |
| FS8 | Barre, Pilates and yoga studio | $508,660 | $388,541 | $326,985 – $847,714 | 7.0% | $6,000 | $349,300 – $840,700 | 0.69–1.65× | 29 | +29 |
| Gold’s Gym | Full-service health club | $1,797,000 | $1,759,000 | $357,000 – $6,316,000 | 5.0% | n/a | $2,356,000 – $5,162,000 | 1.31–2.87× | 182 | -39 |
| JETSET Pilates | Reformer Pilates studio | $1,137,299 | $1,131,233 | $737,239 – $1,753,581 | 7.5% | $4,800 | $543,440 – $752,375 | 0.48–0.66× | 35 | +35 |
| Oxygen Yoga & Fitness | Boutique yoga studio | n/a | n/a | n/a | 8.5% | $3,000 | $386,250 – $740,750 | n/a | 10 | +9 |
| Pilates Addiction | Reformer Pilates studio | n/a | n/a | n/a | 8.0% | $17,388 | $328,620 – $761,610 | n/a | 11 | +9 |
| Regymen Fitness | Heart-rate-based group training studio | $406,011 | $316,597 | n/a | 6.8% | $22,800 | $335,700 – $621,000 | 0.83–1.53× | 6 | +0 |
| Starting Strength | Functional and strength training studio | $274,146 | $262,848 | $54,603 – $637,181 | 8.0% | $4,896 | $267,257 – $707,518 | 0.97–2.58× | 28 | +11 |
| The Yard Gym | Functional and strength training studio | $739,497 | n/a | $697,773 – $781,220 | 7.0% | $10,200 | $398,550 – $954,100 | 0.54–1.29× | 9 | +9 |
| TITLE Boxing Club | Group fitness studio (HIIT) | $407,423 | $388,373 | $45,162 – $883,427 | 7.5% | $4,188 | $548,637 – $947,729 | 1.35–2.33× | 78 | -49 |
| Vaura | Reformer Pilates studio | n/a | n/a | n/a | 7.0% | $6,000 | $867,600 – $1,356,200 | n/a | 2 | +2 |
| Vibe House Pilates | Mat Pilates studio | $914,054 | n/a | n/a | 7.0% | $4,200 | $297,100 – $466,700 | 0.33–0.51× | 2 | +2 |
| HOTWORX | Infrared sauna fitness studio | $379,298 | n/a | $251,925 – $529,788 | n/a | n/a | $288,890 – $830,380 | 0.76–2.19× | 797 | +85 |
| My Gym | Children's Fitness | n/a | n/a | n/a | 7.0% | $3,840 | $240,800 – $425,600 | n/a | 160 | -2 |
All dollar figures as the brand reported it by each brand. The investment multiple is marked *, dividing each end of the investment range by that brand's own average revenue.
10,822 units sit behind these figures, out of 13,224 open at year end. That is 82% of the units open across the forty-seven brands. The exclusions are worth reading brand by brand. Orangetheory's 95 permanent closures sit outside its performance tables entirely.
Seventeen fitness brands ended 2025 with fewer units than at the start of the Item 20 period in their FDD, and twenty-seven ended with more. That period is 2025 alone for most of the forty-seven fitness brands and 2023 to 2025 for most of the rest, including 9ROUND and UFC GYM. Regymen Fitness reports fiscal 2024 to fiscal 2026. Orangetheory Fitness lost 74 units, 9ROUND 58, TITLE Boxing Club 49, F45 Training 43, Gold’s Gym 39, Fit Body Boot Camp 25, Snap Fitness 24, Anytime Fitness 19, Fitness Together 11, UFC GYM 8, The Camp Transformation Center 7, BFT 5, Farrell’s eXtreme Bodyshaping 3, World Gym 2, My Gym 2, Yoga Six 1 and Workout Anytime 1. Club Pilates added 150, Planet Fitness 134, HOTWORX 85 and Crunch Fitness 66, the four largest gains.
One brand publishes a full line-by-line profit and loss. It is Crunch Fitness. The Camp Transformation Center publishes one for its company-owned centers and Fitness Premier publishes one for 11 named clubs. Vertica Fitness publishes four years of profit statements for its two affiliate studios. That makes four of the forty-seven filings. For the other forty-three, an owner's own accounts are the only cost benchmark available, which is why a consistent chart of accounts matters more in this category than in most.
Questions we get asked
Questions owners ask
What should a fitness unit be billing?
It depends entirely on format. Across the thirty-seven brands with a published average, revenue runs $142,273 to $3,971,640 with a median of $516,823. Boutique studios cluster between $300,000 and $1,000,000: Pure Barre $393,761, Yoga Six $531,641, Burn Boot Camp $732,444, Club Pilates $987,810. Access gyms split: Snap Fitness $277,584 and Anytime Fitness $446,814 at the small end, Crunch above $3m and Planet Fitness between $1,260,539 and $2,705,811 by group.
What is a realistic margin?
Five of the forty-seven brands publish one, and they run 15.2% to 34.1% with a median of 17.0%. They are Crunch Fitness at 34.1%, Fitness Premier at 22.5%, Burn Boot Camp at 17.0%, Vertica Fitness at 16.7% and The Camp Transformation Center at 15.2%. Every one of those sits before interest, tax, depreciation and owner compensation, and several have further adjustments described in the individual breakdowns. The range is much tighter than the revenue range underneath it.
How much should the lease cost?
Four brands disclose an average building cost, and they run 12.0% to 19.1% of revenue. They are Discover Strength at 12.0%, The Camp Transformation Center at 16.0%, Bar Method at 16.29% and Crunch Fitness at 19.1%. The six health and wellness service brands that disclose it run 7.38% to 11.3%, because fitness formats buy more floor space. A lease that puts building costs above 20% of realistic mature revenue is working against the operator whatever the concept.
What does the brand take?
Forty-two brands publish a percentage rate paid to the brand, and it runs 4% to 11% of sales with a median of 7.5%. Twenty-four brands also have a flat or floored annual charge. It runs from $3,588 at Fitness Premier to $90,000 at UFC GYM, with a median of $23,304 and 3.55% of average revenue *. The flat charge is the difference between a high-selling and a low-selling unit. Four brands have a flat charge above 9% of what an average unit bills. At the lowest-selling units in those systems it runs several times higher. Several brands also set the local advertising requirement as the greater of a percentage and a monthly minimum. The minimum usually binds on almost the whole system.
Who does bookkeeping for a fitness franchise?
3 things distinguish this category's monthly close. First, member count is the operating driver at almost every brand. So it belongs at the top of the management pack alongside revenue per member, benchmarked against $150 to $188 a month for boutique formats, $246 to $348 for barre and small-group personal training. Access gyms charge $30 to $57. Where a brand puts members leaving on record, as BFT, Club Pilates and Alloy do, the pack should have it beside new memberships, because the difference between the two is the only figure that says whether a unit is growing. Second, the fee structures are unusually mechanical: royalties are commonly swept weekly or twice weekly straight from the payment processor, several brands set minimums that take over below a revenue threshold. Local advertising obligations are frequently a spend to substantiate. Third, four of the forty-seven fitness brands publish a full cost structure, and nine publish at least one of wages, rent or cost of goods. So an owner's own ratios become the benchmark quickly. That makes a chart of accounts aligned to the brand's own expense categories worth setting up in month one. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where do your numbers sit against your brand's?
We review your unit economics, cash forecast and reporting, benchmarked against your own brand’s filed numbers.
Talk to AveranWhere these figures come from
Every figure here comes from the named brand’s own 2026 FDD and is unaudited by us, we are unaffiliated with every brand mentioned, calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Each brand name is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
Fitness cost lines as a share of sales
Nine of the forty-seven fitness brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.
| Brand | Wages | Rent and space | Cost of goods |
|---|---|---|---|
| Bar Method | Not disclosed | 16.3% | Not disclosed |
| Crunch Fitness | 26.8% | 19.1% | 2.1% |
| Discover Strength | 43.7% | 12.0% | Not disclosed |
| Fly Dance Fitness | 9.5% | 13.2% | 19.5% |
| GYMGUYZ | 29.8% | 0.0% | Not disclosed |
| JETSET Pilates | 29.4% | 13.6% | Not disclosed |
| Snap Fitness | 26.0% | 20.0% | Not disclosed |
| The Camp Transformation Center | 36.9% | 16.0% | 8.9% |
| Vibe House Pilates | 27.9% | 4.4% | 0.8% |
How fast new fitness locations build sales
The Averan Franchise pages for eleven of the forty-seven fitness brands show a new location's sales in dollars, by month or by years open, from each brand's FDD. That is a separate count from the fourteen fitness FDDs that set out a month-by-month build-up of a new location, and the two lists overlap only in part. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.
Common questions
How much does a fitness franchise cost to open?
Among the forty-seven fitness brands in Averan Franchise that publish it, the cost to open runs from $112,100 at GYMGUYZ to $5,386,000 at Planet Fitness, according to their 2026 FDDs.
Which fitness franchise costs the least to open?
GYMGUYZ has the lowest starting cost of the fitness brands in Averan Franchise, at $112,100 to $194,000.
Which fitness franchise has the highest average sales?
UFC GYM reports the highest average sales of the fitness brands in Averan Franchise, at $3,971,640 in its 2026 FDD.
What do fitness franchise fees cost as a share of sales?
Across the thirty-two fitness brands where Averan Franchise works out the figure, franchise fees take 6.72% to 16.82% of sales.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.