Alloy Personal Training franchise unit economics
Alloy Personal Training franchisees run small-group personal training studios that sell monthly memberships for a set number of coached sessions a week.
Alloy Personal Training in the news
The Alloy Personal Training headline above is the publisher's own and links to the publisher. Averan Advisors checked this Alloy Personal Training link on 11 October 2026. Franchise news lists news on 95 brands, including Alloy Personal Training. Alloy Personal Training is in the Personal Training franchise guide.
Alloy Personal Training franchise at a glance
In its 2026 FDD Alloy Personal Training reports 2025 revenue, members, revenue a member a month and monthly retention for the 73 facilities open all year, with monthly revenue for new locations through month six.
Alloy Personal Training’s 73 facilities open all of 2025 averaged $394,981* of sales, worked out from the four quartile averages in Item 19 of Alloy Personal Training’s 2026 FDD, issued 20 April 2026. The 73 in that group are 57%* of Alloy Personal Training’s 128 locations. Fees paid to Alloy Personal Training come to about 12.77%* of sales.
- An Alloy Personal Training franchise costs $272,357 to $534,417 to open, including a $60,000 initial franchise fee, according to the brand's 2026 FDD.
- Alloy Personal Training charges a royalty of 7% of sales and a 2% brand fund contribution.
- Work out Alloy Personal Training's fees at your own sales with the minimum fee calculator.
These figures come from Alloy Personal Training's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Own this franchise?
See what your numbers should look like every month.
Talk to Averan → Move your books and accounting to Averan →- A member is worth $3,597 over 10.3 months.$347.79 a month at 90.33% retention *; at the lowest month on file, 88.77%, the stay is 8.9 months and $3,097.
- A facility pre-sells 75 members and settles at 93.The 75 pre-sold members are 80.6% of the 93-member average book *, and month-one revenue averages $27,482 against the $26,084 that 75 members at the system rate would give.
- Matched locations grew 12.3% from month one to month six.$27,017 to $30,346 across the 26 that reported six months *, and month six annualizes to 92.2% of the full-year system average.
- The $286-a-week technology fee is 11.24% of the lowest-selling location’s revenue and 2.05% of the highest-selling’s.That is $14,872 a year either way *, 43 member-months of billing.
- Rent runs $17 to $65 a square foot, so the same 1,700 feet costs $28,900 or $110,500.That is 7.3% to 28.0% of the system average *. Alloy Personal Training sets membership price tiers partly by market rent.
How much does an Alloy Personal Training franchise make?
The average Alloy Personal Training unit reported $394,981 * of revenue in 2025, Averan’s weighted average of the quartile averages in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 12.8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The member and the month
Members, price and retention, 2025
Across the same 73 facilities, the book is 93 members paying $347.79 a month, of whom 9 leave every month.
| Measure | Average | Median | Highest | Lowest | Top to bottom * |
|---|---|---|---|---|---|
| Active monthly memberships | 93 | 89 | 212 | 34 | 6.24× |
| Revenue a member a month | $347.79 | $350.37 | $415.07 | $252.93 | 1.64× |
| Monthly retention | 90.33% | 90.31% | 91.18% | 88.77% | n/a |
| Months a member stays * | 10.34 | 10.32 | 11.34 | 8.90 | 1.27× |
| Lifetime revenue a member * | $3,597 | $3,616 | $3,943 | $3,097 | 1.27× |
Membership counts, revenue per member and retention are as the brand reported it; the last two rows and the final column are marked *.
Nine members leave every month. That is 9.67% of 93 members *, or 108 cancellations a year against a book of 93, so a facility replaces its whole membership inside eleven months.
A facility at the lowest month’s retention loses $500 of value a member. $3,097 against $3,597 *; across 93 members that is $46,500 of lifetime revenue *.
Members vary 6.24 times and price varies 1.64 times. That is 34 to 212 members against $252.93 to $415.07 *.
Recommended pricing and the system mix
The brand recommends four pricing tiers, chosen with the franchisee on market rent, and reports how the system’s memberships split across session frequencies. The average member pays $347.79, which is above Tier 1’s two-a-week price and below Tier 2’s.
| Tier | Two sessions a week | Three sessions a week | That compares with the realized $347.79 * |
|---|---|---|---|
| Tier 1, rural and similar markets | $319 | $359 | 9.0% above the two-a-week price |
| Tier 2 | $399 | $479 | 12.8% below the two-a-week price |
| Tier 3 | $479 | $599 | 27.4% below |
| Tier 4 | $559 | $719 | 37.8% below |
Tier prices and the mix are as the brand reported it; the comparison column is marked *.
Moving the average member from $347.79 to Tier 2’s $399 is worth $57,150 a year. That is $51.21 a month across 93 members *, 14.5% on the system average revenue.
By sales and years open
Revenue by quartile and years open, 2025
The same 73 facilities sort two ways, by revenue quartile and by how long they have been open. Both groupings average $394,981.
| quartile | Facilities | Average | Median | Lowest | Highest | Reaching the average | Members at $347.79 * |
|---|---|---|---|---|---|---|---|
| First | 18 | $554,978 | $540,157 | $481,374 | $726,675 | 7 / 39% | 133 |
| Second | 18 | $428,009 | $422,735 | $389,121 | $473,864 | 9 / 50% | 103 |
| Third | 18 | $352,011 | $353,306 | $316,816 | $387,984 | 9 / 50% | 84 |
| Fourth | 19 | $252,824 | $267,187 | $132,350 | $315,342 | 11 / 58% | 61 |
| All 73 | 73 | $394,981 * | n/a | $132,350 | $726,675 | n/a | 95 |
Facility counts, revenue figures and the attainment column are as the brand reported it; the all-facility average and the member column are marked *.
| Time open | Facilities | Average | Median | Lowest | Highest | Reaching the average | Members at $347.79 * |
|---|---|---|---|---|---|---|---|
| 12 to 24 months | 45 | $371,358 | $377,483 | $132,350 | $633,526 | 23 / 51% | 89 |
| 24 to 36 months | 16 | $424,181 | $425,724 | $209,073 | $638,400 | 8 / 50% | 102 |
| 36 months and over | 12 | $444,633 | $442,473 | $194,317 | $726,675 | 6 / 50% | 107 |
Every figure here is as the brand reported it apart from the member column, which is marked * on the same basis as the table above.
Locations trading three years bill the equivalent of 18 more members. $444,633 against $371,358 is $73,275, which at $347.79 a month is 17.6 members *, 19.7% more revenue for 20% more members.
The top quartile holds 72 more members than the bottom. That is 133 members against 61 *, and the bottom quartile has the highest attainment rate of the four at 58%, so it is a tight group.
The highest-selling facility bills 5.49 times the lowest-selling facility. $726,675 against $132,350 *, while the quarter averages span only 2.19 times.
Top performers
What separates the top Alloy Personal Training performers
Alloy Personal Training splits its locations into groups instead of publishing one average. The top group averaged $554,978 a year. The lowest averaged $252,824. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The top band sells 2.2× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 1,500 to 2,000 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $272,357 to $534,417, a 2.0× range inside one brand.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees.Alloy Personal Training’s fees run about 12.8% of sales, and Alloy Personal Training sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 73 of 128 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no median, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
The first year
New locations by month of operation, 2025
The 54 locations that opened during 2025 each have a month-by-month revenue line from their first month onward.
| Month of operation | Locations reporting | Average revenue * | Median * | Lowest | Highest | Annualized * |
|---|---|---|---|---|---|---|
| 1 | 54 | $27,482 | $26,502 | $12,031 | $50,160 | $329,784 |
| 2 | 49 | $29,367 | $28,669 | $12,576 | $50,604 | $352,404 |
| 3 | 47 | $29,826 | $28,235 | $13,457 | $47,835 | $357,912 |
| 4 | 40 | $29,442 | $30,633 | $12,451 | $47,896 | $353,304 |
| 5 | 30 | $29,605 | $28,960 | $15,058 | $45,625 | $355,260 |
| 6 | 26 | $30,346 | $30,049 | $11,773 | $47,244 | $364,152 |
| 7 | 22 | $29,905 | $29,052 | $14,609 | $45,230 | $358,860 |
| 8 | 16 | $30,620 | $28,714 | $14,763 | $46,224 | $367,440 |
| 9 | 12 | $29,382 | $28,167 | $15,770 | $43,165 | $352,584 |
| 10 | 7 | $30,594 | $29,447 | $14,907 | $45,025 | $367,128 |
| 11 | 4 | $28,232 | $28,743 | $16,681 | $38,761 | $338,784 |
Every underlying monthly figure is as the brand reported it, location by location and named. The averages, medians and annualized column are marked *, from 307 individual monthly figures across the 54 locations.
Matched locations grew 12.3% across six months. The 26 locations reporting a sixth month averaged $27,017 in month one and $30,346 in month six *, the same locations compared against themselves.
Month six annualizes to 92.2% of what a mature facility bills. $364,152 against $394,981 *, so a new location is within 8% of the system average inside half a year.
Month one already annualizes to $329,784. That is 83.5% of the system average *. A facility must pre-sell 75 members before it opens.
The widest first month was $50,160 and the narrowest $12,031. The highest first month was 4.2 times the lowest *.
Discounts available
- Alloy Personal Training takes $5,000 off the first license's fee for active-duty reservists and honorably discharged U.S. veterans.
- Alloy Personal Training charges a development fee of $110,000 for two facilities, $45,000 per facility for 3 to 5, $40,000 for 6 to 9, and $35,000 for 10 or more.
From Item 5 of the Alloy Personal Training 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Rent, tier and the brand’s cut
Rent and space costs
Lease cost runs $17 to $65 a square foot, the top of that range including common-area charges, taxes and insurance. On the 1,700 square feet an average facility occupies that is $28,900 or $110,500. The membership tier a franchisee is placed on depends partly on market rent.
| Rate a square foot | 1,500 sq ft | 1,700 sq ft | 2,000 sq ft | Share of $394,981 at 1,700 sq ft * | Member-months it costs * |
|---|---|---|---|---|---|
| $17, the low end | $25,500 | $28,900 | $34,000 | 7.3% | 83 |
| $30 | $45,000 | $51,000 | $60,000 | 12.9% | 147 |
| $45 | $67,500 | $76,500 | $90,000 | 19.4% | 220 |
| $65, the high end with charges | $97,500 | $110,500 | $130,000 | 28.0% | 318 |
The $17 to $65 a square foot range, the 1,500 to 2,000 square foot size and the 1,700 square foot average facility are as the brand reported it. Every dollar figure, share and member-month count is marked *.
The rent range is worth 235 member-months. That is $81,600 between the two ends on 1,700 square feet *, about 2.5 months of an average facility’s 93-member book *.
Royalty and fees
| Revenue | Royalty at 7% | Brand fund at 2% | Technology | To the franchisor | Share | With local marketing at 2% | At 8% |
|---|---|---|---|---|---|---|---|
| $726,675, the highest facility | $50,867 | $14,534 | $14,872 | $80,273 | 11.05% | 13.05% | 19.05% |
| $554,978, the first quartile | $38,848 | $11,100 | $14,872 | $64,820 | 11.68% | 13.68% | 19.68% |
| $394,981, the system average | $27,649 | $7,900 | $14,872 | $50,421 | 12.77% | 14.77% | 20.77% |
| $252,824, the fourth quartile | $17,698 | $5,056 | $14,872 | $37,626 | 14.88% | 16.88% | 22.88% |
| $132,350, the lowest facility | $9,265 | $2,647 | $14,872 | $26,784 | 20.24% | 22.24% | 28.24% |
Rates, the technology fee and the revenue figures are as the brand reported it; every dollar figure and share is marked *.
The technology fee alone costs the lowest-selling facility 11.24% of its revenue. $14,872 against $132,350 *, against 2.05% at the highest-selling facility, and it is 43 member-months of billing at either end.
The brand’s percentage lines are 9%, and the flat fee turns that into 11.05% to 20.24%. That is a 9.19-point difference across the system on the same rate card *.
Cost to open
| Line | Low | High | Share of the low column * |
|---|---|---|---|
| Initial franchise fee | $60,000 | $60,000 | 22.0% |
| Building work | $62,128 | $167,580 | 22.8% |
| Furniture, fixtures and equipment | $48,186 | $84,112 | 17.7% |
| Grand opening marketing | $30,000 | $40,000 | 11.0% |
| Additional funds, three months | $15,000 | $55,000 | 5.5% |
| Architect and project management | $15,550 | $33,000 | 5.7% |
| Rent, three months | $14,400 | $31,800 | 5.3% |
| Signage | $8,083 | $29,875 | 3.0% |
| Professional fees | $5,000 | $10,000 | 1.8% |
| Computer system | $4,700 | $6,900 | 1.7% |
| Lease and utility deposits | $4,000 | $7,500 | 1.5% |
| Training expenses | $1,660 | $3,350 | 0.6% |
| Miscellaneous | $1,500 | $2,500 | 0.6% |
| Permits and licenses | $1,000 | $3,000 | 0.4% |
| Insurance, three months | $600 | $1,800 | 0.2% |
| Office supplies | $300 | $1,000 | 0.1% |
| Initial inventory | $250 | $500 | 0.1% |
| Total | $272,357 | $534,417 | 100% |
Amounts are as the brand reported it and the share column is marked *.
The low investment estimate equals 0.69 times a year of average Alloy Personal Training revenue. $272,357 against $394,981 *, $2,929 for each of the 93 members an average facility holds.
Units opened and closed, 2023 to 2025
| Year | Franchised at start | Opened | Terminated | Franchised at end | Affiliate-operated | Transfers |
|---|---|---|---|---|---|---|
| 2023 | 12 | 18 | 0 | 30 | 1 | 3 |
| 2024 | 30 | 48 | 1 | 77 | 1 | 5 |
| 2025 | 77 | 54 | 3 | 128 | 1 | 8 |
Every figure is as the brand reported it, and start plus openings less terminations reconciles to the year-end count in all three years.
The system opened 18 facilities for every one it lost in 2025. That is 54 against 3 *, after 48 against 1 and 18 against none.
Most reporting facilities are between one and two years old. That is 45 of the 73 reporting facilities, and 61 more are signed and unopened *, so the benchmark an owner measures against is itself still moving.
Questions we get asked
Questions owners ask.
How much does an Alloy Personal Training franchise make?
Alloy Personal Training’s 73 facilities open all of 2025 averaged $394,981* of sales, worked out from the four quartile averages in Item 19 of Alloy Personal Training’s 2026 FDD, issued 20 April 2026. The 73 in that group are 57%* of Alloy Personal Training’s 128 locations. Fees paid to Alloy Personal Training come to about 12.77%* of sales.
What does an Alloy facility bill at Alloy Personal Training?
The 73 facilities open the whole of 2025 averaged $394,981 with a range of $132,350 to $726,675. By quartile the averages run $554,978, $428,009, $352,011 and $252,824. By age, 12-to-24-month facilities average $371,358, 24-to-36-month ones $424,181 and those past three years $444,633.
What is a member worth at Alloy Personal Training?
An Alloy member pays $347.79 a month on average, with a median of $350.37 and a range of $252.93 to $415.07. At the 90.33% average monthly retention a member stays 10.3 months and brings $3,597. The average facility holds 93 members, the median 89, with a range of 34 to 212.
What happens in the first year at Alloy Personal Training?
A facility must pre-sell 75 members before it is allowed to open, so month one already averages $27,482, 83.5% of the system average annualized. Across the 26 new locations that reported six months, revenue rose 12.3% from month one to month six. Month six annualizes to 92.2% of what a mature facility bills.
What does the space cost at Alloy Personal Training?
Lease cost runs $17 to $65 a square foot (the top of that range including common-area charges, taxes and insurance) on 1,500 to 2,000 square feet, 1,700 on average. That is $28,900 to $110,500 a year, or 7.3% to 28.0% of system average revenue. Market rent also feeds the pricing tier a franchisee is placed on.
What fees does Alloy Personal Training charge?
Alloy Personal Training charges a 7% royalty and a 2% brand development fund on gross sales, both charged weekly, plus a technology fee of $286 a week. Local marketing is a recommended 2% to 8% spent with approved suppliers. At the system average that is $50,421 to the franchisor, 12.77% of revenue, rising to 20.24% at the lowest-selling facility because the technology fee is flat.
How much does an Alloy Personal Training franchise cost to open?
An Alloy Personal Training franchise costs $272,357 to $534,417 to open, of which $60,000 is the franchise fee, $62,128 to $167,580 building work, $48,186 to $84,112 equipment and $30,000 to $40,000 the pre-sale and grand opening campaign. Fees actually collected during 2025 ran from $45,000 to $60,000.
- The filing gives no median. Only an average is published, which a few large locations can lift on their own.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Alloy Personal Training
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Alloy Personal Training see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Alloy Personal Training locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a point of retention worth to you?
We review your unit economics and cash forecast and build your reporting around members on the books, revenue a member against your tier, retention month by month. Rent measured as a share of what you bill.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Alloy Personal Training reads against the rest of the personal training group: Discover Strength · Fit Body Boot Camp · Fitness Together · GYMGUYZ. The personal training guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from.
Every figure here comes from Alloy Personal Training, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Alloy Personal Training® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Alloy Personal Training, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.