Fitness Together franchise unit economics
Fitness Together franchisees run personal training studios that sell one-on-one and small-group training, virtual training and a nutrition program inside a protected area.
Fitness Together in the news
- WellBiz Brands Announces Benjamin Marmor as Chief Financial Officer · Franchising.com ·
- WellBiz Brands Continues 2026 Momentum with New Market Growth and Development Milestones in Second Quarter · International Franchise Association ·
Each Fitness Together headline above is the publisher's own and links to the publisher. Averan Advisors checked these Fitness Together links on 11 October 2026. Franchise news lists news on 95 brands, including Fitness Together. Fitness Together is in the Personal Training franchise guide.
Fitness Together franchise at a glance
Across 82 studios trading the whole of 2025 the average was $534,267 of total sales on 6,382 visits from 82 active clients. Every group in the system runs 78 to 81 visits a client a year, so the difference between a $1.2m studio and a $154k one is client count.
Fitness Together franchisees averaged $534,267 of sales in 2025, with a median of $480,382, according to Item 19 of Fitness Together’s 2026 FDD, issued 1 April 2026. The 82 in that group are 100%* of Fitness Together’s 82 locations. Fees paid to Fitness Together come to about 8.98%* of sales. A Fitness Together franchise costs $259,283 to $574,159 to open.
- A Fitness Together franchise costs $259,283 to $574,159 to open, including a $40,000 initial franchise fee, according to the brand's 2026 FDD.
- Fitness Together charges a royalty of 6% of sales and a 2% brand fund contribution.
- Fitness Together reported 82 franchised locations in its 2026 FDD.
- 37.8% of reporting Fitness Together locations reached the average.
- Work out Fitness Together's fees at your own sales with the minimum fee calculator.
These figures come from Fitness Together's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Visits per client run 78 to 81 a year at every level of the system. 13,096 visits from 161 clients at the top ten and 2,351 from 29 at the bottom ten *, so client count sets revenue.
- One active client is worth $6,515 a year. 78 visits at $83.71 *, which means ten more clients is $65,155, and the gap between the top and bottom ten studios is 132 clients.
- Price per visit varies by 44% and client count by 455%. That is $94.20 against $65.57, and 161 against 29 *. That is the clearest statement that this model is sold on retention.
- The system went from 106 studios to 82 in three years. That is 26 terminations against 2 openings, no company-owned outlets and no agreements signed and waiting, an 11.8% loss rate in 2025 alone.
- The bottom third shrank 5.5% on the year while the system grew 4.5%. The bottom ten shrank 13.5%, so the averages are pulling apart.
How much does a Fitness Together franchise make?
The average Fitness Together unit reported $534,267 of revenue in the 2026 FDD, and the median reported $480,382. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Fitness Together performers
Fitness Together splits its locations into groups instead of publishing one average. The top group averaged $1,233,702 a year. The lowest averaged $154,155. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $480,382. The average was $534,267. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 8.0× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 1,500 to 2,600 square feet. Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $259,283 to $574,159, a 2.2× range inside one brand.
- Fees and the minimum.Fitness Together fees run about 9.0% of sales, with no royalty minimum. The $5,220 a year of fixed technology and booking charges takes 3.4% of a bottom-ten studio's sales and 0.4% of a top-ten one's.
Live operating levers
- Visits.Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Context you underwrite around
- Locations included.These figures cover 82 of 82 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The ten highest against the ten lowest
Sales and same-studio change by group, 2025
| Group | Studios | Average | Median | Highest | Lowest | At or above average | Same-studio change |
|---|---|---|---|---|---|---|---|
| Top ten | 10 | $1,233,702 | $1,064,742 | $1,877,557 | $840,338 | 3 (30.0%) | 0.8% |
| Top third | 27 | $901,603 | $794,113 | $1,877,557 | $593,367 | 8 (29.6%) | 2.6% |
| All studios | 82 | $534,267 | $480,382 | $1,877,557 | $89,439 | 31 (37.8%) | 4.5% |
| Bottom third | 27 | $244,921 | $272,716 | $346,543 | $89,439 | 16 (59.3%) | (5.5%) |
| Bottom ten | 10 | $154,155 | $147,682 | $230,434 | $89,439 | 5 (50.0%) | (13.5%) |
Every figure is as the brand reported it for the 82 studios open on 1 January 2025 and trading throughout the year, excluding the 11 that closed during 2025.
The top third bills 3.68 times the bottom third. That is $901,603 against $244,921 *, and the highest-selling studio at $1,877,557 bills 21 times the lowest-selling at $89,439.
The middle 28 studios average $459,062. Working back from the filed system average and the two thirds *, which sits neatly between the bottom third’s ceiling of $346,543 and the top third’s minimum of $593,367.
The bottom third’s median exceeds its average. $272,716 against $244,921, and 16 of its 27 members clear their own group average. So the lowest figures in the Fitness Together bottom third come from a handful of very small studios.
Same-studio revenue rose 4.5% across all 82 and 3.0% among those open more than a year. While the bottom third fell 5.5% and the bottom ten fell 13.5%. The system average is improving because its lowest-selling members keep leaving.
Studios open more than one year and more than three years report identical figures. That is $539,237 average, $486,614 median, 6,478 visits, 83 clients in both columns, because 80 of the 82 fall into both groups.
Discounts available
- Fitness Together takes 20% off the initial franchise fee for U.S. veterans and active-duty members holding at least 51%.
- Fitness Together takes 20% off the initial franchise fee for minority owners (Black, Hispanic, Asian, Pacific Islander, or American Indian/Alaska Native) holding at least 51%.
- Fitness Together charges approved former employees in its Mentorship Program $20,000 for a single studio.
- Fitness Together area development pricing is $25,000 per studio for three to five studios, $20,000 for six to nine, and $15,000 for ten or more ($80,000 for two).
From Item 5 of the Fitness Together 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The client as the unit
Clients, visits and revenue per visit
| Group | total sales | Visits | Active clients | Visits a client * | Revenue a visit * | Revenue a client * |
|---|---|---|---|---|---|---|
| Top ten | $1,233,702 | 13,096 | 161 | 81.3 | $94.20 | $7,663 |
| Top third | $901,603 | 10,187 | 130 | 78.4 | $88.51 | $6,935 |
| All 82 | $534,267 | 6,382 | 82 | 77.8 | $83.71 | $6,515 |
| Bottom third | $244,921 | 3,293 | 42 | 78.4 | $74.38 | $5,831 |
| Bottom ten | $154,155 | 2,351 | 29 | 81.1 | $65.57 | $5,316 |
Total sales, visits and active clients are as the brand reported them, and the three right-hand columns divide them into each other, marked *.
The bottom ten studios train their clients slightly more often than the average studio does. 81.1 visits against 77.8 *, so usage is steady across the system and the shortfall is purely in how many people are on the books.
Ten more clients is worth $65,155 a year. At the system revenue per client *, which is 12.2% of what the average studio bills, so this business moves in blocks of ten.
The top ten studios hold 132 more clients than the bottom ten. 161 against 29, worth $860,039 a year at the system revenue per client *, which is 80% of the $1,079,547 that separates them, the rest coming from price per visit.
Revenue per visit rises steadily with size, from $65.57 to $94.20 *. That is a 44% range that reflects session pricing and package mix. It accounts for about a fifth of the revenue gap against four fifths from client count.
Median ending memberships track active clients closely. 152 at the top ten, 76 across the system and 31 at the bottom ten, so the client count above is a durable figure.
Fees and what it costs to open
Franchise fees by group
| Charge | Rate | Top ten | All 82 | Bottom third | Bottom ten |
|---|---|---|---|---|---|
| Royalty | 6% of total sales | $74,022 | $32,056 | $14,695 | $9,249 |
| Brand marketing fund | 2%, may rise to 4% | $24,674 | $10,685 | $4,898 | $3,083 |
| Technology fee | $310 a month | $3,720 | $3,720 | $3,720 | $3,720 |
| Booking platform | $125 a month | $1,500 | $1,500 | $1,500 | $1,500 |
| Total to the brand | n/a | $103,916 | $47,961 | $24,814 | $17,552 |
| Share of receipts | n/a | 8.42% | 8.98% | 10.13% | 11.39% |
The rates and monthly charges are as the brand reported it and the annual dollar figures apply them to each group's filed total sales, marked *.
The fixed $5,220 of technology and booking charges is 3.4% of a bottom-ten studio’s receipts and 0.4% of a top-ten one’s *. That charge is the only part of the franchise fees that behaves like rent.
A further 2% of receipts must be spent locally, taking the committed total to 11.0% at the average studio *. The brand fund may also rise to 4%, which would add another $10,685 a year there.
Rent runs $1,800 to $5,000 a month. $21,600 to $60,000 a year, which is 4.0% to 11.2% of what the average studio bills and 14.0% to 38.9% of a bottom-ten one *, the single line that decides whether a small studio survives.
A studio costs $259,283 to $574,159 to open. That is 0.49 to 1.07 times a year of average receipts *, with $56,119 to $61,639 going to the brand and building work running a median of $146,774 in 2025.
The build table contains two arithmetic errors. The area-development table’s low figure of $219,823 should read $219,283, proved by its own total of $294,283 less the $75,000 development fee. The technology set-up line of $2,096 itemizes to $2,116.
A system getting smaller
Studios opened and closed, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Ceased, other | End |
|---|---|---|---|---|---|---|
| 2023 | 106 | 0 | 10 | 0 | 0 | 96 |
| 2024 | 96 | 2 | 5 | 0 | 0 | 93 |
| 2025 | 93 | 0 | 11 | 0 | 0 | 82 |
Every column is as the brand reported it and each year's arithmetic returns the filed closing count exactly.
The system shrank 22.6% across three years. 106 studios to 82, with every single departure recorded as a termination, and zero agreements signed and waiting to open against zero openings projected for the year ahead.
Eleven studios closed during 2025, every one of them trading at least twelve months. 11.8% of the base *, so these were established businesses.
The brand is offering initial fees of $10,000 to $15,000 against a list price of $40,000. Royalty is 0% for six months and 3% for the next six, under an incentive program running to 30 June 2026. Zero initial fees were collected at all during 2025.
Protection is a 1.5-mile radius, capped in dense areas by a 50,000-population equivalent. The brand keeps the right to operate inside it through other brands, other channels and captive locations such as campuses, hotels and medical centers.
Relocating costs $10,000 plus client-migration expenses. Changing the search territory before you sign costs $1,000. That is worth pricing in given how much a 1.5-mile radius decides about client count.
Questions we get asked
Questions an owner asks
How much does a Fitness Together franchise make?
Fitness Together franchisees averaged $534,267 of sales in 2025, with a median of $480,382, according to Item 19 of Fitness Together’s 2026 FDD, issued 1 April 2026. The 82 in that group are 100%* of Fitness Together’s 82 locations. Fees paid to Fitness Together come to about 8.98%* of sales. A Fitness Together franchise costs $259,283 to $574,159 to open.
What does a Fitness Together studio bill?
Across 82 studios trading the whole of 2025 the average was $534,267 of total sales and the median $480,382, with 31 of 82 reaching the average. The top ten averaged $1,233,702 and the bottom ten $154,155. The highest-selling studios billed $1,877,557 and the lowest-selling $89,439.
What drives the difference at Fitness Together?
Client count explains almost all of it. Every group trains its clients 78 to 81 times a year, so usage is constant across the system. The top ten hold 161 active clients and the bottom ten 29. Revenue per visit runs $94.20 down to $65.57, a 44% range against a 455% range in client count.
What is a client worth at Fitness Together?
On our reading, a Fitness Together client brings in $6,515 a year at the system average, 78 visits at $83.71. Ten more clients is $65,155, which is 12.2% of what the average studio bills. The 132-client gap between the top and bottom ten is worth $860,039, or 80% of the $1,079,547 of revenue that separates them.
What fees does Fitness Together charge?
Fitness Together charges 6% of total sales in royalty with no minimum, 2% to the brand marketing fund which may rise to 4%, a $310 monthly technology fee and a $125 monthly booking platform fee. On our reading that totals 8.98% of receipts at the average studio, 8.42% at the top ten and 11.39% at the bottom ten. A further 2% must be spent on local marketing.
What does a Fitness Together studio cost to open?
A Fitness Together studio costs $259,283 to $574,159 to open, of which $56,119 to $61,639 goes to the brand. Building work runs $84,000 to $275,000 with a 2025 median of $146,774, fitness equipment $28,825 to $78,825. Rent $1,800 to $5,000 a month on 1,500 to 2,600 square feet. Additional funds cover nine months.
What territory do you get at Fitness Together?
A Fitness Together studio gets a protected area that is typically a 1.5-mile radius around the studio. In dense urban areas it is the lesser of that and a radius covering 50,000 people. The brand keeps the right to operate inside it under other marks, through other channels, and at captive locations such as airports, campuses, hotels and medical centers. An exclusive territory is expressly excluded.
How stable is the Fitness Together system?
Fitness Together had 82 studios at the end of 2025, down from 106 three years earlier. Across those years 26 studios were terminated against 2 openings, and every departure is recorded as a termination. Eleven closed during 2025, every one of them trading at least twelve months. There are no company-owned outlets, zero agreements signed and waiting, and zero openings projected.
Which two numbers should run monthly at Fitness Together?
Track active clients against 82, because each one costs $6,515 a year and ten of them move the business by 12%. Then track revenue per visit against $83.71, because that is where pricing and package mix show up before client count masks them.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Fitness Together
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Fitness Together see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Fitness Together locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many clients is your book holding?
We review your unit economics and cash forecast and build your reporting around 82 active clients at $6,515 each, the 78 visits a year every studio in this system delivers. A fixed $5,220 of brand charges that lands hardest on the smallest.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Fitness Together reads against the rest of the personal training group: Alloy Personal Training · Discover Strength · Fit Body Boot Camp · GYMGUYZ. The personal training guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
Where these figures come from.
Every figure here comes from Fitness Together Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Fitness Together® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Fitness Together Franchise, LLC, 2026 Franchise Disclosure Document, issued 1 April 2026.