Fitness Together franchise unit economics
Fitness Together franchisees run a 1,500 to 2,600 square foot studio selling one-to-one and small-group personal training inside a protected area of roughly a 1.5-mile radius. Across 82 studios trading the whole of 2025 the average was $534,267 of total sales on 6,382 visits from 82 active clients. Every group in the system runs 78 to 81 visits a client a year, so the difference between a $1.2m studio and a $154k one is client count.
- Primary source
- Fitness Together Franchise, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 82 of 82 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Every group in this system trains its clients the same number of times a year: 78 visits, about one and a half a week, from the highest-selling ten studios to the bottom quarter ten. What differs is how many clients there are, 161 against 29. So a client is worth $6,515 a year and the whole business is how many you hold.
- Visits per client run 78 to 81 a year at every level of the system. 13,096 visits from 161 clients at the top ten and 2,351 from 29 at the bottom ten *, so client count sets revenue.
- One active client is worth $6,515 a year. 78 visits at $83.71 *, which means ten more clients is $65,155, and the gap between the top and bottom ten studios is 132 clients.
- Price per visit varies by 44% and client count by 455%. $94.20 against $65.57, and 161 against 29 *. The clearest statement that this model is sold on retention.
- The system went from 106 studios to 82 in three years. 26 terminations against 2 openings, zero company-owned outlets and zero agreements signed and waiting, an 11.8% loss rate in 2025 alone.
- The bottom third shrank 5.5% on the year while the system grew 4.5%. And the bottom ten shrank 13.5%, so the averages are pulling apart.
How much does a Fitness Together franchise make?
The average Fitness Together unit reported $534,267 of revenue in the 2026 FDD, and the median reported $480,382. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Fitness Together performers
Fitness Together splits its locations into groups instead of publishing one average. The best group averaged $1,233,702 a year. The worst averaged $154,155. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $480,382. The average was $534,267. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 8.0× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 1,500 to 2,600 square feet. capacity is 82 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $259,283 to $574,159, a 2.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Visits, the operating driver.This model bills on visits. The owner watches how many visits happen, what each one is worth, and how many customers book the next one before they leave. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
- Fees, and where the minimum bites.Fees run about 9.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.82 of 82 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
The ten highest against the ten lowest
An eight-fold range, and the bottom third moving backwards.
| Group | Studios | Average | Median | Highest | Lowest | At or above average | Same-studio change |
|---|---|---|---|---|---|---|---|
| Top ten | 10 | $1,233,702 | $1,064,742 | $1,877,557 | $840,338 | 3 (30.0%) | 0.8% |
| Top third | 27 | $901,603 | $794,113 | $1,877,557 | $593,367 | 8 (29.6%) | 2.6% |
| All studios | 82 | $534,267 | $480,382 | $1,877,557 | $89,439 | 31 (37.8%) | 4.5% |
| Bottom third | 27 | $244,921 | $272,716 | $346,543 | $89,439 | 16 (59.3%) | (5.5%) |
| Bottom ten | 10 | $154,155 | $147,682 | $230,434 | $89,439 | 5 (50.0%) | (13.5%) |
Every figure is as the brand reported it for the 82 studios open on 1 January 2025 and trading throughout the year, excluding the 11 that closed during 2025.
The top third bills 3.68 times the bottom third. $901,603 against $244,921 *, and the highest-selling studios at $1,877,557 bills 21 times the lowest-selling at $89,439.
The middle 28 studios average $459,062. Working back from the filed system average and the two thirds *, which sits neatly between the bottom third’s ceiling of $346,543 and the top third’s minimum of $593,367.
The bottom third’s median exceeds its average. $272,716 against $244,921, and 16 of its 27 members clear their own group average. So the weakness there is concentrated in a handful of very small studios.
Same-studio revenue rose 4.5% across all 82 and 3.0% among those open more than a year. While the bottom third fell 5.5% and the bottom ten fell 13.5%. The system average is improving because its lowest-selling members keep leaving.
Studios open more than one year and more than three years report identical figures. $539,237 average, $486,614 median, 6,478 visits, 83 clients in both columns, because 80 of the 82 fall into both groups.
The client as the unit
Everyone trains one and a half times a week. Only the roll differs.
| Group | total sales | Visits | Active clients | Visits a client * | Revenue a visit * | Revenue a client * |
|---|---|---|---|---|---|---|
| Top ten | $1,233,702 | 13,096 | 161 | 81.3 | $94.20 | $7,663 |
| Top third | $901,603 | 10,187 | 130 | 78.4 | $88.51 | $6,935 |
| All 82 | $534,267 | 6,382 | 82 | 77.8 | $83.71 | $6,515 |
| Bottom third | $244,921 | 3,293 | 42 | 78.4 | $74.38 | $5,831 |
| Bottom ten | $154,155 | 2,351 | 29 | 81.1 | $65.57 | $5,316 |
total sales, visits and active clients are as the brand reported it and the three right-hand columns divide them into each other, marked *.
The bottom ten studios train their clients slightly more often than the average studio does. 81.1 visits against 77.8 *, so usage is steady across the system and the shortfall is purely in how many people are on the books.
Ten more clients is worth $65,155 a year. At the system revenue per client *, which is 12.2% of what the average studio bills, so this business moves in blocks of ten.
The top ten studios hold 132 more clients than the bottom ten. 161 against 29, worth $860,039 a year at the system revenue per client *, which is 80% of the $1,079,547 that separates them, the rest coming from price per visit.
Revenue per visit rises steadily with size, from $65.57 to $94.20. *, a 44% range that reflects session pricing and package mix. It accounts for about a fifth of the revenue gap against four fifths from client count.
Median ending memberships track active clients closely. 152 at the top ten, 76 across the system and 31 at the bottom ten, so the client count above is a durable figure.
Fees and what it costs to open
Eight percent plus a fixed $5,220, which lands very differently by size.
| Charge | Rate | Top ten | All 82 | Bottom third | Bottom ten |
|---|---|---|---|---|---|
| Royalty | 6% of total sales | $74,022 | $32,056 | $14,695 | $9,249 |
| Brand marketing fund | 2%, may rise to 4% | $24,674 | $10,685 | $4,898 | $3,083 |
| Technology fee | $310 a month | $3,720 | $3,720 | $3,720 | $3,720 |
| Booking platform | $125 a month | $1,500 | $1,500 | $1,500 | $1,500 |
| Total to the brand | n/a | $103,916 | $47,961 | $24,814 | $17,552 |
| Share of receipts | n/a | 8.42% | 8.98% | 10.13% | 11.39% |
The rates and monthly charges are as the brand reported it and the annual dollar figures apply them to each group's filed total sales, marked *.
The fixed $5,220 of technology and booking charges is 3.4% of a bottom-ten studio’s receipts and 0.4% of a top-ten one’s. *, the only part of Franchise fees that behaves like rent.
A further 2% of receipts must be spent locally, taking the committed total to 11.0% at the average studio. *, and the brand fund may rise to 4%, which would add another $10,685 a year there.
Rent runs $1,800 to $5,000 a month. $21,600 to $60,000 a year, which is 4.0% to 11.2% of what the average studio bills and 14.0% to 38.9% of a bottom-ten one *, the single line that decides whether a small studio survives.
A studio costs $259,283 to $574,159 to open. 0.49 to 1.07 times a year of average receipts *, with $56,119 to $61,639 going to the brand and building work running a median of $146,774 in 2025.
Two arithmetic slips are worth knowing about before modeling the build. The area-development table’s low figure of $219,823 should read $219,283, proved by its own total of $294,283 less the $75,000 development fee. The technology set-up line of $2,096 itemises to $2,116.
A system getting smaller
Twenty-six terminations, two openings, three years. (Item 20)
| Year | Start | Opened | Terminated | Non-renewed | Ceased, other | End |
|---|---|---|---|---|---|---|
| 2023 | 106 | 0 | 10 | 0 | 0 | 96 |
| 2024 | 96 | 2 | 5 | 0 | 0 | 93 |
| 2025 | 93 | 0 | 11 | 0 | 0 | 82 |
Every column is as the brand reported it and each year's arithmetic returns the filed closing count exactly.
The system shrank 22.6% across three years. 106 studios to 82, with every single departure recorded as a termination, and zero agreements signed and waiting to open against zero openings projected for the year ahead.
Eleven studios closed during 2025, every one of them trading at least twelve months. 11.8% of the base *, so these were established businesses.
The brand is offering initial fees of $10,000 to $15,000 against a list price of $40,000. With royalty at 0% for six months and 3% for the next six, under an incentive program running to 30 June 2026. Zero initial fees were collected at all during 2025.
Protection is a 1.5-mile radius, capped in dense areas by a 50,000-population equivalent. With the brand keeping the right to operate inside it through other brands, other channels and captive locations such as campuses, hotels and medical centers.
Relocating costs $10,000 plus client-migration expenses. And changing the search territory before you sign costs $1,000, worth pricing in given how much a 1.5-mile radius decides about client count.
Questions we get asked
Questions an owner asks.
What does a Fitness Together studio bill?
Across 82 studios trading the whole of 2025 the average was $534,267 of total sales and the median $480,382, with 31 of 82 reaching the average. The top ten averaged $1,233,702 and the bottom ten $154,155. The highest-selling studios billed $1,877,557 and the lowest-selling $89,439.
What drives the difference?
Client count, almost entirely. Every group trains its clients 78 to 81 times a year, so usage is constant across the system. The top ten hold 161 active clients and the bottom ten 29. Revenue per visit runs $94.20 down to $65.57, a 44% range against a 455% range in client count.
What is a client worth?
$6,515 a year at the system average, on our reading, 78 visits at $83.71. Ten more clients is $65,155, which is 12.2% of what the average studio bills. The 132-client gap between the top and bottom ten is worth $860,039, or 80% of the $1,079,547 of revenue that separates them.
What does the brand take?
6% of total sales in royalty with zero minimum, 2% to the brand marketing fund which may rise to 4%, a $310 monthly technology fee and a $125 monthly booking platform fee. On our reading that totals 8.98% of receipts at the average studio, 8.42% at the top ten and 11.39% at the bottom ten. A further 2% must be spent on local marketing.
What does a studio cost to open?
$259,283 to $574,159, of which $56,119 to $61,639 goes to the brand. Building work run $84,000 to $275,000 with a 2025 median of $146,774, fitness equipment $28,825 to $78,825. Rent $1,800 to $5,000 a month on 1,500 to 2,600 square feet. Additional funds cover nine months.
What territory do you get?
A protected area that is typically a 1.5-mile radius around the studio. That is in dense urban areas the lesser of that and a radius covering 50,000 people. The brand keeps the right to operate inside it under other marks, through other channels, and at captive locations such as airports, campuses, hotels and medical centers. An exclusive territory is expressly excluded.
How stable is the system?
82 studios at the end of 2025, down from 106 three years earlier. Across those years 26 studios were terminated against 2 openings, and every departure is recorded as a termination. Eleven closed during 2025, every one of them trading at least twelve months. There are zero company-owned outlets, zero agreements signed and waiting, and zero openings projected.
Which two numbers should run monthly?
Active clients against 82, because each one costs $6,515 a year and ten of them move the business by 12%. And revenue per visit against $83.71, because that is where pricing and package mix show up before client count masks them.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Fitness Together
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Fitness Together locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many clients is your book holding?
A structured review of your unit economics, cash forecast. Reporting, built around 82 active clients at $6,515 each, the 78 visits a year every studio in this system delivers. A fixed $5,220 of brand charges that lands hardest on the smallest.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Fitness Together reads against the rest of the personal training group: Alloy Personal Training · Discover Strength · Fit Body Boot Camp · GYMGUYZ. The personal training guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- What should I be looking at every week?The handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?What each one owns, and the point at which the next one pays for itself.