GYMGUYZ franchise unit economics
GYMGUYZ franchisees run a mobile personal training business, taking trainers and equipment to clients’ homes, offices and parks across a territory of 30,000 households. Across 79 locations open a year or more the median billed $89,610 in 2025 and the group averaged $142,273. The only income statement shown is for a single corporate location billing $1,240,715, which is 13.85 times that median.
- Primary source
- GYMGUYZ Franchising LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 79 of 131 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The income statement on offer belongs to a corporate location billing $1,240,715. The median franchised location bills $89,610, 13.85 times smaller. At that median the required local advertising of $21,000 a year is 23.4% of revenue on its own, and the whole brand and services load reaches 47.9%.
- The median franchised location bills $89,610. Against a group average of $142,273 across 79 locations *, so the middle of the reporting group runs at 63.0% of its own mean, and 19 of the 79 reach it.
- The only income statement shown belongs to a corporate location 13.85 times larger. $1,240,715 against the $89,610 median and 8.72 times the $142,273 average *, and it keeps 48.06% after its disclosed expenses.
- That statement books local advertising at zero. In both 2025 and 2024, while a franchisee past its first year owes the greater of $1,750 a month or 4% of monthly sales. Is at least $21,000 a year.
- The brand and required services take 47.9% of a median location. $42,956 on $89,610 *, against 13.7% at the highest-selling locations, because $34,404 of it arrives whatever the location bills.
- Ninety-one opened and fifty-seven left in three years. 24 of those departures were reacquired by the brand instead of closed *, and the count still rose from 97 to 131 across the period.
How much does a GYMGUYZ franchise make?
The average GYMGUYZ unit reported $142,273 of revenue in the 2026 FDD, and the median reported $89,610. The brand’s disclosure document puts the profit line at 40% of revenue. Fees come off the top first, at about 47.9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top GYMGUYZ performers
GYMGUYZ splits its locations into groups instead of publishing one average. The best group averaged $1,692,924 a year. The worst averaged $11,460. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $89,610. The average was $142,273. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 147.7× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 30,000 households. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $112,100 to $194,000, a 1.7× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Wages, the dominant line.Wages take 29.8% of sales, against 40.0% kept at the end. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Customers, the operating driver.This model bills on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
- Fees, and where the minimum bites.Fees run about 47.9% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.79 of 131 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- Brand-owned locations.The franchisor reports its own locations alongside the franchised ones. Treat them as indicative rather than representative: they are operated by the franchisor, usually mature, and usually few.
The corporate statement
Forty-eight cents on the dollar, at a location far above every franchisee.
| Line | 2025 | Share | 2024 | Share |
|---|---|---|---|---|
| Gross sales | $1,240,715 | 100.00% | $1,229,195 | 100.00% |
| Wages wages | $369,869 | 29.81% | $379,034 | 30.84% |
| Payroll taxes | $74,308 | 5.99% | $53,336 | 4.34% |
| Advertising and marketing | $64,975 | 5.24% | $64,609 | 5.26% |
| Managerial salaries | $43,750 | 3.53% | $85,000 | 6.92% |
| Wages processing fees | $35,231 | 2.84% | $14,390 | 1.17% |
| Auto expenses | $25,647 | 2.07% | $21,646 | 1.76% |
| Merchant processing fees | $21,511 | 1.73% | $21,058 | 1.71% |
| Insurance | $7,858 | 0.63% | $5,911 | 0.48% |
| Legal and professional | $1,200 | 0.10% | $0 | 0.00% |
| Building costs | $0 | 0.00% | $0 | 0.00% |
| Gross profit less disclosed expenses | $596,366 | 48.06% | $581,674 | 47.31% |
| Royalty, shown as a franchisee expense | $74,443 | 6.00% | $73,752 | 6.00% |
| Brand fund, shown as a franchisee expense | $24,814 | 2.00% | $24,584 | 2.00% |
| Local advertising, shown as a franchisee expense | $0 | 0.00% | $0 | 0.00% |
| Technology, shown as a franchisee expense | $1,200 | 0.10% | $1,200 | 0.10% |
| After those franchisee-related expenses | $495,909 | 39.96% | $482,138 | 39.21% |
Every figure is as the brand reported it for the single affiliate-owned location, with the four franchisee-related lines shown as projected amounts that location itself pays zero of.
Wages and payroll taxes are 35.80% of revenue. $444,177 between them *, and with managerial salaries and processing fees added, people cost 42.17% of this location’s sales.
Building costs is zero, both years. Which is the point of a mobile model. There is zero studio, so the fixed cost that usually decides a fitness business is replaced by auto expenses of $25,647, or 2.07%.
The local advertising line reads zero in both years. Against a franchisee obligation of the greater of $1,750 a month or 4% of sales after the first year. At this location’s revenue would be $49,629, or four points of margin *.
Advertising and marketing is 5.24% of sales here. $64,975, so even counting that spend as the local requirement, it exceeds the 4% a franchisee owes. The projected statement still shows the requirement separately at zero.
The royalty shown is 6.00%, against 7% in the fee schedule. $74,443 on $1,240,715, so the statement models a rate a point below what a new franchisee signs, worth $12,407 a year at this revenue *.
The seventy-nine
Seventy-nine locations, and a median at $89,610.
| Measure | Value |
|---|---|
| Locations reporting | 79 of 131 |
| Total gross sales | $11,239,587 |
| Average for each location * | $142,273 |
| Median location | $89,610 |
| Highest location | $1,692,924 |
| Lowest location | $11,460 |
| Reaching the average | 19, 24.05% |
| Full-time equivalent trainers | 87.85 |
| Gross sales for each trainer | $137,274 |
Every figure is as the brand reported it apart from the per-location average. Divides the filed total by the filed count. The reporting group excludes 35 locations open under a year and 17 trading part-time or reporting inconsistently.
The median is 63.0% of the average. $89,610 against $142,273 *, and only 19 of the 79 reach that average, so three quarters of the reporting group sits below it.
The highest-selling locations bills 148 times the lowest-selling locations. $1,692,924 against $11,460 *, and the highest-selling alone is 15.1% of the whole group’s $11,239,587.
A trainer produces $137,274 of sales. Across 87.85 full-time equivalents *, which means the median location at $89,610 runs on rather less than one full-time trainer’s worth of hours.
Fifty-two of the 131 locations sit outside these figures. 35 open under a year and 17 part-time or inconsistent reporters, 39.7% of the system *, and the 17 part-timers matter because they describe how this model is often actually run.
The corporate location alone would be 11.0% of the reporting group’s sales. $1,240,715 against $11,239,587 *, which is the clearest measure of how far that income statement sits from the typical franchised experience.
What the fees come to
Thirty-four thousand dollars arrives whatever you bill.
| Charge | Rate and minimum | Median, $89,610 | Average, $142,273 | Corporate, $1,240,715 | Highest, $1,692,924 |
|---|---|---|---|---|---|
| Royalty | 7% or $300 a fortnight | $7,800 | $9,959 | $86,850 | $118,505 |
| Brand development | 2% or $40 a fortnight | $1,792 | $2,845 | $24,814 | $33,858 |
| Local advertising | $1,750 a month or 4% | $21,000 | $21,000 | $49,629 | $67,717 |
| Technology | $50 a fortnight | $1,300 | $1,300 | $1,300 | $1,300 |
| Point of sale, search, phone, microsite, hiring | $922 a month | $11,064 | $11,064 | $11,064 | $11,064 |
| Total | n/a | $42,956, 47.9% | $46,169, 32.5% | $173,657, 14.0% | $232,444, 13.7% |
Every rate and minimum is as the brand reported it at current rates for a single territory past its first year. Each dollar figure and share is marked *.
$34,404 of this is fixed. The $21,000 minimum advertising charge, $1,300 of technology, $11,064 of platform services and $1,040 of brand fund minimum *, which is 38.4% of a median location’s revenue before a dollar of royalty.
4% overtakes the minimum advertising charge only at $525,000 of sales. *, which just one of the 79 reporting locations clears on the figures shown. So for effectively the whole system the advertising requirement is a fixed $21,000.
7% overtakes the minimum royalty at $111,429 and 2% overtakes the brand fund minimum at $52,000. *. The median location at $89,610 sits below the first and above the second, so it pays the minimum royalty and the fund percentage.
Platform services cost $922 a month before anything else. Point of sale at $375, search at $318, phone at $69 a line, a microsite at $125 and hiring at $35, $11,064 a year. Is 12.3% of a median location’s revenue *.
Months six to twelve have a heavier advertising requirement than the years after. $3,000 a month between the six-month anniversary and the end of year one, dropping to $1,750 a month or 4% afterwards. So the first year asks $21,000 in six months and the second asks $21,000 across twelve.
Customers lost and territory
Ninety-one in, fifty-seven out.
| Year | At start | Opened | Terminations | Non-renewals | Reacquired | Ceased, other | At end | Net * |
|---|---|---|---|---|---|---|---|---|
| 2023 | 97 | 26 | 0 | 0 | 0 | 4 | 119 | +22 |
| 2024 | 119 | 30 | 13 | 0 | 14 | 6 | 116 | −3 |
| 2025 | 116 | 35 | 9 | 1 | 10 | 0 | 131 | +15 |
Every figure is as the brand reported it and the net column is marked. With 24 of the 57 departures reacquired by the franchisor instead of closed.
Openings rose every year and departures stayed heavy. 26, 30 then 35 against 4, 33 then 20 *, so the system grew 35.1% across three years while losing 57 of the 188 locations it ever held across the period.
The brand took back 24 locations in two years. 14 in 2024 and 10 in 2025, more than the 22 it terminated over the same two years. So reacquisition is the brand’s main route for handling a lower-selling territory.
A territory is 30,000 households and costs $69,500. $2.32 a household *, with extra households at $1.50 each up to a further 15,000, so a maximum 45,000-household territory costs $92,000.
A second territory is $40,000 and a third $30,000. Discounts of $29,500 and $39,500 off the $69,500 fee, and a veteran buying a single franchise saves $5,000, with the discounts unable to be combined.
The territory is described as protected and stated as non-exclusive. The brand sets the boundaries by street, zip code, town or county using mapping software. A franchisee may face competition from other franchisees and from outlets the brand controls.
Questions we get asked
Questions an owner asks.
What does a GYMGUYZ location bill?
Across 79 locations open twelve months or more, total gross sales were $11,239,587 in 2025, an average of $142,273 on our arithmetic. The median location billed $89,610, the highest $1,692,924 and the lowest $11,460. 19 of the 79 reached the average, which is 24.05%.
Whose income statement is shown?
A single affiliate-owned corporate location billing $1,240,715, 8.72 times the franchised average and 13.85 times the median on our arithmetic. It shows gross profit less disclosed expenses of $596,366, or 48.06%, falling to $495,909 after projected franchisee-related expenses. Those four lines are amounts the corporate location itself pays zero of.
What does the brand take?
7% of gross sales in royalty or $300 a fortnight, whichever is greater, and 2% into the brand development fund or $40 a fortnight. Local advertising must reach $3,000 a month between the six-month anniversary and the end of year one. Then the greater of $1,750 a month or 4% of monthly sales. Technology is $50 a fortnight, plus point of sale at $375 a month, search at $318, phone at $69 a line, a microsite at $125 and hiring at $35.
What is the real load?
On our reading, 47.9% of revenue at the $89,610 median, 32.5% at the $142,273 average, 14.0% at the corporate location’s revenue and 13.7% at the highest-selling franchised location. $34,404 of it arrives whatever the location bills, which alone is 38.4% of a median location’s revenue.
When do the minimums stop binding?
7% overtakes the minimum royalty at $111,429 of annual sales and 2% overtakes the brand fund minimum at $52,000. The 4% local advertising rate overtakes the $21,000 minimum only at $525,000, which on the figures shown just one of the 79 reporting locations clears.
What does a territory cost?
$69,500 for a standard 30,000-household territory, which is $2.32 a household on our arithmetic. Additional households cost $1.50 each up to a further 15,000, so a 45,000-household territory runs $92,000. A second unit is discounted by $29,500 and a third by $39,500; veterans buying a single franchise save $5,000, and the discounts stand alone.
What does it cost to open?
$112,100 to $194,000, of which $81,000 to $103,500 goes to the franchisor or its affiliates. That includes $31,500 of initial marketing funds to be spent in the territory. A sales vehicle is recommended once a location has posted three consecutive months of at least $10,000 of gross sales.
Which two numbers should run monthly?
Gross sales against $9,286 a month, which is where 7% overtakes the minimum royalty. And sales for each full-time-equivalent trainer against $137,274, because in a model with zero occupancy cost the trainer hour is the only capacity you buy.
Questions worth putting to GYMGUYZ
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many GYMGUYZ locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a trainer hour earning you?
A structured review of your unit economics, cash forecast. Reporting, built around $137,274 for each full-time-equivalent trainer, the $34,404 that arrives whatever you bill. The $111,429 where 7% finally overtakes the minimum royalty.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
GYMGUYZ reads against the rest of the personal training group: Alloy Personal Training · Discover Strength · Fit Body Boot Camp · Fitness Together. The personal training guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.