GYMGUYZ franchise unit economics
GYMGUYZ franchisees run mobile personal training businesses that take trainers and equipment to clients’ homes, offices and parks.
GYMGUYZ franchise at a glance
GYMGUYZ’s Item 19 reports 2025 gross sales for 79 franchised locations open a year or more and an income statement for one affiliate-owned location.
GYMGUYZ franchisees averaged $142,273 of sales in 2025, with a median of $89,610, according to Item 19 of GYMGUYZ’s 2026 FDD, issued 17 February 2026. The 79 in that group are 60%* of GYMGUYZ’s 131 locations. A GYMGUYZ franchise costs $112,100 to $194,000 to open. GYMGUYZ charges a royalty of 7% of sales and a 2% brand fund contribution.
- A GYMGUYZ franchise costs $112,100 to $194,000 to open, including a $69,500 initial franchise fee, according to the brand's 2026 FDD.
- 24.05% of reporting GYMGUYZ locations reached the average.
- GYMGUYZ’s one affiliate-owned location kept 39.96% of its $1,240,715 of 2025 gross sales after the disclosed expenses and the fees a franchisee would pay. GYMGUYZ’s FDD names this gross profit less disclosed expenses and franchisee-related expenses, and franchised locations report gross sales only.
- At GYMGUYZ’s one affiliate-owned location, wages took 29.81% of sales.
- Work out GYMGUYZ's fees at your own sales with the minimum fee calculator.
- At the GYMGUYZ median of $89,610, the required local advertising of $21,000 a year is 23.4% of revenue.
These figures come from GYMGUYZ's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Own this franchise?
See what your numbers should look like every month.
Talk to Averan → Move your books and accounting to Averan →- The median franchised location bills $89,610. Against a group average of $142,273 across 79 locations *, so the middle of the reporting group runs at 63.0% of its own mean, and 19 of the 79 reach it.
- The only income statement shown belongs to a corporate location 13.85 times larger. $1,240,715 against the $89,610 median and 8.72 times the $142,273 average *, and it keeps 48.06% after its disclosed expenses.
- That statement books local advertising at zero. In both 2025 and 2024, while a franchisee past its first year owes the greater of $1,750 a month or 4% of monthly sales. That is at least $21,000 a year.
- $34,404 a year of charges arrives whatever the location bills. The $21,000 advertising minimum, $1,300 of technology, $11,064 of platform services and $1,040 of brand fund minimum *, before a royalty of 7% or $300 a fortnight, whichever is greater.
- Ninety-one opened and fifty-seven left in three years. 24 of those departures were reacquired by the brand instead of closed *, and the count still rose from 97 to 131 across the period.
How much does a GYMGUYZ franchise make?
The average GYMGUYZ unit reported $142,273 of revenue in the 2026 FDD, and the median reported $89,610. The brand’s disclosure document puts the affiliate-owned location’s profit after disclosed expenses and franchise fees at 40% of revenue. Fees come off the top first, across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top GYMGUYZ performers
GYMGUYZ publishes a range for its locations instead of grouped averages. The highest-selling of the 79 GYMGUYZ locations open twelve months or more billed $1,692,924 in 2025. The lowest-selling GYMGUYZ location in that group billed $11,460. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $89,610. The average was $142,273. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling GYMGUYZ location sells 147.7× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 30,000 households, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $112,100 to $194,000, a 1.7× range inside one brand.
- Fees and the minimum.A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Wages.Wages take 29.8% of sales, against 40.0% left at the affiliate location.
- Sales depend on customers.The owner works on how many customers are won, how many are lost, and what each spends in a year.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Context you underwrite around
- Locations included.These figures cover 79 of 131 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- The franchisor reports its own locations too.The franchisor reports its own locations alongside the franchised ones. Treat them as a guide to what is possible. They do not represent the system: they are operated by the franchisor, usually mature, and usually few.
Discounts available
- GYMGUYZ takes $29,500 off the second unit and $39,500 off the third unit when several franchises are approved together.
- GYMGUYZ takes $5,000 off a single franchise for honorably discharged U.S. veterans.
From Item 5 of the GYMGUYZ 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The corporate statement
Income statement for the corporate location
| Line | 2025 | Share | 2024 | Share |
|---|---|---|---|---|
| Gross sales | $1,240,715 | 100.00% | $1,229,195 | 100.00% |
| Payroll wages | $369,869 | 29.81% | $379,034 | 30.84% |
| Payroll taxes | $74,308 | 5.99% | $53,336 | 4.34% |
| Advertising and marketing | $64,975 | 5.24% | $64,609 | 5.26% |
| Managerial salaries | $43,750 | 3.53% | $85,000 | 6.92% |
| Payroll processing fees | $35,231 | 2.84% | $14,390 | 1.17% |
| Auto expenses | $25,647 | 2.07% | $21,646 | 1.76% |
| Merchant processing fees | $21,511 | 1.73% | $21,058 | 1.71% |
| Insurance | $7,858 | 0.63% | $5,911 | 0.48% |
| Legal and professional | $1,200 | 0.10% | $0 | 0.00% |
| Building costs | $0 | 0.00% | $0 | 0.00% |
| Gross profit less disclosed expenses | $596,366 | 48.06% | $581,674 | 47.31% |
| Royalty, shown as a franchisee expense | $74,443 | 6.00% | $73,752 | 6.00% |
| Brand fund, shown as a franchisee expense | $24,814 | 2.00% | $24,584 | 2.00% |
| Local advertising, shown as a franchisee expense | $0 | 0.00% | $0 | 0.00% |
| Technology, shown as a franchisee expense | $1,200 | 0.10% | $1,200 | 0.10% |
| After those franchisee-related expenses | $495,909 | 39.96% | $482,138 | 39.21% |
Every figure is as the brand reported it for the single affiliate-owned location, with the four franchisee-related lines shown as projected amounts that location itself pays none of.
Wages and payroll taxes are 35.80% of revenue. $444,177 between them *, and with managerial salaries and processing fees added, people cost 42.17% of this location’s sales.
Building costs are zero, both years. That is the point of a mobile model. There is no studio, so the fixed cost that usually decides a fitness business is replaced by auto expenses of $25,647, or 2.07%.
The local advertising line reads zero in both years. That compares with a franchisee obligation of the greater of $1,750 a month or 4% of sales after the first year. At this location’s revenue, that would be $49,629, or four points of margin *.
Advertising and marketing is 5.24% of sales here. $64,975, so even counting that spend as the local requirement, it exceeds the 4% a franchisee owes. The projected statement still shows the requirement separately at zero.
The royalty shown is 6.00%, against 7% in the fee schedule. $74,443 on $1,240,715, so the statement models a rate a point below what a new franchisee signs, worth $12,407 a year at this revenue *.
The seventy-nine
Sales at franchised locations, 2025
| Measure | Value |
|---|---|
| Locations reporting | 79 of 131 |
| Total gross sales | $11,239,587 |
| Average for each location * | $142,273 |
| Median location | $89,610 |
| Highest location | $1,692,924 |
| Lowest location | $11,460 |
| Reaching the average | 19, 24.05% |
| Full-time equivalent trainers | 87.85 |
| Gross sales for each trainer | $137,274 |
Every figure is as the brand reported it apart from the per-location average. We divided the filed total by the filed count. The reporting group excludes 35 locations open under a year and 17 more traded part-time or reported inconsistently.
The median is 63.0% of the average. $89,610 against $142,273 *, and only 19 of the 79 reach that average, so three quarters of the reporting group sits below it.
The highest-selling location bills 148 times the lowest-selling locations. $1,692,924 against $11,460 *, and the highest-selling alone is 15.1% of the whole group’s $11,239,587.
A trainer produces $137,274 of sales. Across 87.85 full-time equivalents *, which means the median location at $89,610 runs on rather less than one full-time trainer’s worth of hours.
Fifty-two of the 131 locations sit outside these figures. 35 open under a year and 17 part-time or inconsistent reporters, 39.7% of the system *, and the 17 part-timers matter because they describe how this model is often actually run.
The corporate location alone would be 11.0% of the reporting group’s sales. $1,240,715 against $11,239,587 *, which is the clearest measure of how far that income statement sits from the typical franchised experience.
What the fees come to
Brand and required service costs
| Charge | Rate and minimum | Median, $89,610 | Average, $142,273 | Corporate, $1,240,715 | Highest, $1,692,924 |
|---|---|---|---|---|---|
| Royalty | 7% or $300 a fortnight | $7,800 | $9,959 | $86,850 | $118,505 |
| Brand development | 2% or $40 a fortnight | $1,792 | $2,845 | $24,814 | $33,858 |
| Local advertising | $1,750 a month or 4% | $21,000 | $21,000 | $49,629 | $67,717 |
| Technology | $50 a fortnight | $1,300 | $1,300 | $1,300 | $1,300 |
| Point of sale, search, phone, microsite, hiring | $922 a month | $11,064 | $11,064 | $11,064 | $11,064 |
Every rate and minimum is as the brand reported it at current rates for a single territory past its first year. Each dollar figure is marked *.
$34,404 of this is fixed. The $21,000 minimum advertising charge, $1,300 of technology, $11,064 of platform services and $1,040 of brand fund minimum *, which is 38.4% of a median location’s revenue before a dollar of royalty.
4% overtakes the minimum advertising charge only at $525,000 of sales *. On the figures shown, just one of the 79 reporting locations clears it. So for effectively the whole system the advertising requirement is a fixed $21,000.
7% overtakes the minimum royalty at $111,429 and 2% overtakes the brand fund minimum at $52,000 *. The median location at $89,610 sits below the first and above the second, so it pays the minimum royalty and the fund percentage.
Platform services cost $922 a month before anything else. Point of sale costs $375, search $318, phone $69 a line, a microsite $125 and hiring $35, $11,064 a year. That is 12.3% of a median location’s revenue *.
Months six to twelve have a heavier advertising requirement than the years after. That is $3,000 a month between the six-month anniversary and the end of year one, dropping to $1,750 a month or 4% afterwards. So the first year asks $18,000* in six months and the second asks at least $21,000 across twelve.
Customers lost and territory
Units opened and closed, 2023 to 2025
| Year | At start | Opened | Terminations | Non-renewals | Reacquired | Ceased, other | At end | Net * |
|---|---|---|---|---|---|---|---|---|
| 2023 | 97 | 26 | 0 | 0 | 0 | 4 | 119 | +22 |
| 2024 | 119 | 30 | 13 | 0 | 14 | 6 | 116 | −3 |
| 2025 | 116 | 35 | 9 | 1 | 10 | 0 | 131 | +15 |
Every figure is as the brand reported it and the net column is marked, with 24 of the 57 departures reacquired by the franchisor instead of closed.
Openings rose every year and departures stayed heavy. 26, 30 then 35 against 4, 33 then 20 *, so the system grew 35.1% across three years while losing 57 of the 188 locations it ever held across the period.
The brand took back 24 locations in two years. 14 in 2024 and 10 in 2025, more than the 22 it terminated over the same two years. So reacquisition is the brand’s main route for handling a lower-selling territory.
A territory is 30,000 households and costs $69,500. $2.32 a household *, with extra households at $1.50 each up to a further 15,000, so a maximum 45,000-household territory costs $92,000.
A second territory is $40,000 and a third $30,000. Discounts of $29,500 and $39,500 off the $69,500 fee, and a veteran buying a single franchise saves $5,000, with the discounts unable to be combined.
The territory is described as protected and stated as non-exclusive. The brand sets the boundaries by street, zip code, town or county using mapping software. A franchisee may face competition from other franchisees and from outlets the brand controls.
Questions we get asked
Questions an owner asks
How much does a GYMGUYZ franchise make?
GYMGUYZ franchisees averaged $142,273 of sales in 2025, with a median of $89,610, according to Item 19 of GYMGUYZ’s 2026 FDD, issued 17 February 2026. The 79 in that group are 60%* of GYMGUYZ’s 131 locations. A GYMGUYZ franchise costs $112,100 to $194,000 to open. GYMGUYZ charges a royalty of 7% of sales and a 2% brand fund contribution.
What does a GYMGUYZ location bill?
Across 79 locations open twelve months or more, total gross sales were $11,239,587 in 2025, an average of $142,273 on our arithmetic. The median location billed $89,610, the highest $1,692,924 and the lowest $11,460. 19 of the 79 reached the average, which is 24.05%.
Whose income statement is shown at GYMGUYZ?
A single affiliate-owned corporate location billed $1,240,715, 8.72 times the franchised average and 13.85 times the median on our arithmetic. It shows gross profit less disclosed expenses of $596,366, or 48.06%, falling to $495,909 after projected franchisee-related expenses. Those four lines are amounts the corporate location itself pays none of.
What fees does GYMGUYZ charge?
7% of gross sales in royalty or $300 a fortnight, whichever is greater, and 2% into the brand development fund or $40 a fortnight. Local advertising must reach $3,000 a month between the six-month anniversary and the end of year one, then the greater of $1,750 a month or 4% of monthly sales. Technology is $50 a fortnight, plus point of sale at $375 a month, search at $318, phone at $69 a line, a microsite at $125 and hiring at $35.
What is the real load at GYMGUYZ?
GYMGUYZ charges a royalty of 7% or $300 a fortnight, 2% to the brand development fund or $40 a fortnight, $50 a fortnight for technology and $922 a month for platform services, and requires local advertising of at least $21,000 a year after the first year. $34,404 of these charges arrives whatever the location bills, which alone is 38.4% of a median location’s revenue.
When do the minimums stop binding at GYMGUYZ?
7% overtakes the minimum royalty at $111,429 of annual sales and 2% overtakes the brand fund minimum at $52,000. The 4% local advertising rate overtakes the $21,000 minimum only at $525,000, which on the figures shown just one of the 79 reporting locations clears.
What does a GYMGUYZ territory cost?
$69,500 for a standard 30,000-household territory, which is $2.32 a household on our arithmetic. Additional households cost $1.50 each up to a further 15,000, so a 45,000-household territory runs $92,000. A second unit is discounted by $29,500 and a third by $39,500; veterans buying a single franchise save $5,000, and the discounts stand alone.
How much does a GYMGUYZ franchise cost to open?
$112,100 to $194,000, of which $81,000 to $103,500 goes to the franchisor or its affiliates. That includes $31,500 of initial marketing funds to be spent in the territory. A sales vehicle is recommended once a location has posted three consecutive months of at least $10,000 of gross sales.
Which two numbers should run monthly at GYMGUYZ?
Track gross sales against $9,286 a month, which is where 7% overtakes the minimum royalty. Then track sales for each full-time-equivalent trainer against $137,274, because in a model with no occupancy cost the trainer hour is the only capacity you buy.
Questions worth putting to GYMGUYZ
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does GYMGUYZ see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many GYMGUYZ locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a trainer hour earning you?
We review your unit economics and cash forecast and build your reporting around $137,274 for each full-time-equivalent trainer, the $34,404 that arrives whatever you bill. The $111,429 where 7% finally overtakes the minimum royalty.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
GYMGUYZ reads against the rest of the personal training group: Alloy Personal Training · Discover Strength · Fit Body Boot Camp · Fitness Together. The personal training guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
Where these figures come from.
Every figure here comes from GYMGUYZ Franchising LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. GYMGUYZ® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: GYMGUYZ Franchising LLC, 2026 Franchise Disclosure Document, issued 17 February 2026.