Personal training franchise finance
The median brand here reports average revenue of $464,624 a unit. Percentage fees at the median brand come to 9% of sales. The median cost to open runs $259,283 to $534,417.
Personal training franchises at a glance
- Averan Franchise compares five personal training franchise brands, each from its own 2026 FDD.
- The cost to open a personal training franchise runs from $112,100 at GYMGUYZ to $870,000 at Discover Strength.
- Discover Strength reports the highest average sales of these brands, at $872,951, and GYMGUYZ the lowest, at $142,273.
- Franchise fees take 8.8% to 12.77% of sales across the three brands where Averan Franchise works out the figure.
These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Find a personal training brand
This guide covers five brands, each from its own 2026 FDD. Open one, or pick two and compare them.
All 5 brands
The brands in this group
Each brand has its own page on how its locations make money, with every figure set out against the brand’s disclosure document it comes from.
- Alloy Personal Training Revenue by quartile AND by tenure, members, revenue per member, month-by-month system retention, recommended pricing tiers, membership mix, and named location-level monthly revenue for every 2025 opener
- Discover Strength average gross sales, labor, payroll taxes, sales per square foot and rent by two cohort, franchised and company-owned · The lease
- Fit Body Boot Camp No financial performance representation
- Fitness Together Sales by group · Averages, medians, highs and lows for 82 studios, with visits and active clients
- GYMGUYZ The only income statement belongs to a corporate location 13.85x the franchised median
The figures, brand by brand
| Measure | Median | Brands | Basis |
|---|---|---|---|
| Average sales per unit | $464,624 | 4 of 5 | Median of each brand’s disclosed average |
| Median sales per unit | $480,382 | 3 of 5 | Median of each brand’s disclosed median |
| Initial franchise fee | $58,000 | 5 of 5 | |
| Royalty | 6% | 5 of 5 | Headline rate |
| Brand or advertising fund | 2% | 5 of 5 | |
| Fees paid to the brand | 9% | 3 of 5 | Royalty, brand fund and other fees paid to the brand or its affiliates, as a share of average sales |
| Cost to open, low | $259,283 | 5 of 5 | |
| Cost to open, high | $534,417 | 5 of 5 | |
| Profit margin | Fewer than three disclose | 1 of 5 | Each brand’s own profit line; definitions differ |
| Labor, share of revenue | Fewer than three disclose | 2 of 5 | |
| Building costs, share of revenue | Fewer than three disclose | 2 of 5 | |
| Unit growth over each FDD’s Item 20 period (2025, or 2023 to 2025) | 12.9% | 5 of 5 | (End − start) ÷ start |
| Customers lost over each FDD’s Item 20 period (2025, or 2023 to 2025) | 11.8% | 5 of 5 | Terminated, non-renewed, reacquired and ceased, ÷ opening units; transfers excluded |
Each figure is the median of the brands that disclose it, and the Brands column counts them.
How we calculated this
Revenue is each brand's own reported figure on its own unit basis, so the median describes the group and no single brand. Growth and customers lost are our calculations from each brand's outlet table. Where fewer than three brands disclose a figure, no benchmark is shown.
The model
The business model the top performers in personal training are running
What the top performers can do that others cannot
Two of the five brands here sell a membership. Three of them run a recurring plan, and turning a first visit into a standing arrangement is a skill in itself. Rostering against demand is the constraint.
What the customer is buying
The customer buys a plan they pay for monthly whether they show up or not. A location at the middle brand sells $464,624 a year; the top group sells $1,434,438. The offer is the same at both ends of that range, so the difference is volume. The product is the same.
Who the customer is, and how often they come back
This is a retention business. The money is made in the second year of a customer, not the first month, so the number that decides the year is how many stay. Among the personal training brands that publish it, a median 38% of locations reach their own brand’s average. The top group sells $1,434,438 against $203,490 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $112,100 to $870,000 across the group, and inside one brand the top of the range is typically 2.0 times the bottom. At the middle brand franchise fees take 9.0% of sales. The percentage changes little between them; the dollars change a lot. Three of these brands publish how a new location builds up, so the first year can be read out of the document instead of guessed at.
Top performers
These are the things that separate top performers in personal training
Across the personal training brands that publish both figures, the median top group of locations sells $1,434,438 a year and the median bottom group sells $203,490. Across these brands, a median of 38% of locations reach their own brand’s average.
Decided before you open
- Opening cost against sales.The top group sells $1,434,438 a year against a build that tops out at $870,000, so at the heavy end of the range a location sells $1.65 for every dollar it cost to open.
- Rent as a share of sales.Occupancy runs 12.0% of sales at Discover Strength, the one brand that discloses it. Top-group locations put more sales through the same square footage, with longer earning hours, a second daypart, and a site picked for traffic.
Live operating levers
- Three of the five brands here publish how a new location builds up.
Business model attribute
- Service
- The FDD’s month-by-month build-up of a new location
- Unit economics
- Months until sales cover costs
- Three of the five brands here run a recurring plan.
Business model attribute
- Service
- Recurring plans and booked return visits
- Unit economics
- Customers on a plan times visits a month
- Two of the five brands here sell a membership.
Business model attribute
- Service
- Monthly memberships
- Unit economics
- Members times monthly dues, less members lost
- Wages by brand.Wages run 29.8% of sales at GYMGUYZ and 43.7% at Discover Strength, the two brands that disclose them. The levers are scheduling against booked demand hour by hour, sales per paid hour, and keeping part of pay variable. On the top group’s $1,434,438 of sales, a point of wages is $14,344 a year; on the bottom group’s $203,490 it is $2,035.
- Profit margin.GYMGUYZ is the one brand here that publishes a profit line, and it keeps 40.0% of sales. The cost lines above move by a few points between the highest-selling and lowest-selling locations while sales move by multiples.
- Fees as a share of sales.Fees run a median 9.0% of sales across three brands, from 8.8% to 12.8%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $1,434,438 the fees cost $128,813 a year; at $203,490 they cost $18,273.
Context you underwrite around
- First-year build-up.Three of five filings in this group show how a new location builds up. The others do not show it.
- Brands without sales bands.One brand publishes only an average, with no sales bands.
Operating levers
What each brand’s top performers actually work on
These are the levers each brand's filing supports. Each brand has three to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
5 brands
Alloy Personal Training
Personal training
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees. Fees run about 12.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Discover Strength
Personal training
- Wages. Wages take 43.7% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost. Rent and building costs take 12.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees. Fees run about 8.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Fit Body Boot Camp
Personal training
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Fitness Together
Personal training
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees. Fees run about 9.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
GYMGUYZ
Personal training
- Wages. Wages take 29.8% of sales, against 40.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Personal training cost lines as a share of sales
Two of the five personal training brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.
| Brand | Wages | Rent and space | Cost of goods |
|---|---|---|---|
| Discover Strength | 43.7% | 12.0% | Not disclosed |
| GYMGUYZ | 29.8% | 0.0% | Not disclosed |
How fast new personal training locations build sales
The pages for two of the five personal training brands in Averan Franchise show how a new location's sales build after opening, by month or by years open, in dollars from each brand's FDD. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.
Common questions
How much does a personal training franchise cost to open?
Among the five personal training brands in Averan Franchise that publish it, the cost to open runs from $112,100 at GYMGUYZ to $870,000 at Discover Strength, according to their 2026 FDDs.
Which personal training franchise costs the least to open?
GYMGUYZ has the lowest starting cost of the personal training brands in Averan Franchise, at $112,100 to $194,000.
Which personal training franchise has the highest average sales?
Discover Strength reports the highest average sales of the personal training brands in Averan Franchise, at $872,951 in its 2026 FDD.
What do personal training franchise fees cost as a share of sales?
Across the three personal training brands where Averan Franchise works out the figure, franchise fees take 8.8% to 12.77% of sales.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where do your numbers sit against your brand's?
We review your unit economics, cash forecast and reporting, benchmarked against your own brand’s filed numbers.
Talk to AveranWhere these figures come from
Every figure here comes from the brands' 2026 FDDs and is unaudited by us. We are unaffiliated with the brands. The medians, growth and customers lost figures are our own calculations. The figures describe past performance at other businesses. They are not a projection of your results. This page is an educational summary and is not an offer to sell a franchise or financial, legal or tax advice. All trademarks belong to their owners. How Averan reads a Franchise Disclosure Document.