Pilates, barre and yoga franchise finance
The median brand here reports average revenue of $619,359 a unit. Percentage fees at the median brand come to 9.9% of sales. The median cost to open runs $418,607 to $801,155.
Pilates, barre and yoga franchises at a glance
- Averan Franchise compares fourteen pilates, barre and yoga franchise brands, each from its own 2026 FDD.
- The cost to open a pilates, barre and yoga franchise runs from $240,288 at Bar Method to $1,356,200 at Vaura.
- JETSET Pilates reports the highest average sales of these brands, at $1,137,299, and Pure Barre the lowest, at $393,761.
- Franchise fees take 9.42% to 16.31% of sales across the ten brands where Averan Franchise works out the figure.
These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Find a pilates, barre and yoga brand
This guide covers fourteen brands, each from its own 2026 FDD. Open one, or pick two and compare them.
All 14 brands
The brands in this group
Each brand has its own page on how its locations make money, with every figure set out against the brand’s disclosure document it comes from.
- Bar Method Revenue, membership revenue, retail revenue, member count and unique customer count for 73 studios on one consistent quartile ranking, plus reported rent and CAM per square foot
- barre3 monthly average/median/min/max with quartiles and a schedule-density split · 140 classes a month is worth 1.82 times the revenue
- BODYBAR Pilates Revenue by group · The highest revenue per member in the library, and a bottom end near zero
- BODYROK 60 locations · No Item 19, per-machine equipment fee
- Club Pilates Revenue by group · Operating metrics disclosed alongside revenue, read as growth stalls
- FS8 29 locations · Seven reporting studios in a young system with 88 signed and unopened
- JETSET Pilates 35 locations · Studio-by-studio profit and loss
- Oxygen Yoga & Fitness 10 locations · Two monthly minimums, no Item 19
- Pilates Addiction 11 locations · No Item 19, converted system
- Pure Barre Revenue by group · Year one is a repricing exercise, members fall while revenue rises
- Strong Pilates Average monthly revenue for five of eight US studios
- Studio Pilates Summary revenue, performance tiers, operational funnel metrics and monthly revenue for twelve studios
- Vaura 2 locations · One studio, monthly Gross Sales
- Yoga Six Revenue by group · Revenue per member is a constant across every quartile, so the whole range is member count
The figures, brand by brand
| Measure | Median | Brands | Basis |
|---|---|---|---|
| Average sales per unit | $619,359 | 10 of 14 | Median of each brand’s disclosed average |
| Median sales per unit | $548,514 | 10 of 14 | Median of each brand’s disclosed median |
| Initial franchise fee | $60,000 | 14 of 14 | |
| Royalty | 7% | 14 of 14 | Headline rate |
| Brand or advertising fund | 2% | 14 of 14 | |
| Fees paid to the brand | 9.9% | 10 of 14 | Royalty, brand fund and other fees paid to the brand or its affiliates, as a share of average sales |
| Cost to open, low | $418,607 | 14 of 14 | |
| Cost to open, high | $801,155 | 14 of 14 | |
| Profit margin | Fewer than three disclose | 1 of 14 | Each brand’s own profit line; definitions differ |
| Labor, share of revenue | Fewer than three disclose | 1 of 14 | |
| Building costs, share of revenue | Fewer than three disclose | 2 of 14 | |
| Unit growth over each FDD’s Item 20 period (2025, or 2023 to 2025) | 58.7% | 11 of 14 | (End − start) ÷ start |
| Customers lost over each FDD’s Item 20 period (2025, or 2023 to 2025) | 0% | 11 of 14 | Terminated, non-renewed, reacquired and ceased, ÷ opening units; transfers excluded |
Each figure is the median of the brands that disclose it, and the Brands column counts them.
How we calculated this
Revenue is each brand's own reported figure on its own unit basis, so the median describes the group and no single brand. Growth and customers lost are our calculations from each brand's outlet table. Where fewer than three brands disclose a figure, no benchmark is shown.
The model
The business model the top performers in pilates, barre and yoga are running
What the top performers can do that others cannot
Fourteen of the fourteen brands here sell a membership. Filling a fixed building is the constraint, and the rent does not move when the week is quiet.
What the customer is buying
The customer buys a plan they pay for monthly whether they show up or not. A location at the middle brand sells $707,077 a year, and the median top group sells $939,878. The offer is the same at both ends of that range, so the difference is volume. At six of them the top performers add to what they sell and keep the same building. Retail and higher service tiers raise what an hour earns without adding an hour.
Who the customer is, and how often they come back
This is a retention business. The money is made in the second year of a customer, not the first month, so the number that decides the year is how many stay. A median 44% of locations reach their own brand’s average, so most of the system is below the number the brand advertises, and the gap is usually a demand gap. It is usually not an effort gap. The top group sells $893,796 against $307,368 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $240,288 to $1,356,200 across the group, and inside one brand the top of the range is typically 1.9 times the bottom. At the middle brand the cost stack runs wages 29.4%, occupancy 14.9%, franchise fees 9.9% of sales. Six of these brands publish how a new location builds up, so the first year can be read out of the document instead of guessed at.
Top performers
These are the things that separate top performers in pilates, barre and yoga
Across the pilates, barre and yoga brands that publish both figures, the median top group of locations sells $893,796 a year and the median bottom group sells $307,368. Across these brands, a median of 44% of locations reach their own brand’s average.
Decided before you open
- Opening cost against sales.The top group sells $893,796 a year against a build that tops out at $1,356,200, so at the heavy end of the range a location sells $0.66 for every dollar it cost to open.
- Rent as a share of sales.Occupancy runs 14.9% of sales at the middle brand, which on median sales of $619,359 is $92,532 of rent a year. That same $92,532 is 10.4% of sales at the top group and 30.1% at the bottom. Top-group locations put more sales through the same square footage, with longer earning hours, a second daypart, and a site picked for traffic.
Live operating levers
- Fourteen of the fourteen brands here sell a membership.
Business model attribute
- Service
- Monthly memberships
- Unit economics
- Members times monthly dues, less members lost
- Six of the fourteen brands here can widen what they sell without widening the building.
Business model attribute
- Service
- Retail or higher service tiers
- Unit economics
- Sales per room per hour
- Six of the fourteen brands here publish how a new location builds up.
Business model attribute
- Service
- The FDD’s month-by-month build-up of a new location
- Unit economics
- Months until sales cover costs
- Fees as a share of sales.Fees run a median 9.9% of sales across ten brands, from 9.4% to 16.3%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $893,796 the fees cost $88,084 a year; at $307,368 they cost $30,291.
Context you underwrite around
- First-year build-up.Six of fourteen filings in this group show how a new location builds up. The others do not show it.
Operating levers
What each brand’s top performers actually work on
These are the levers each brand's filing supports. Each brand has three to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
14 brands
Bar Method
Pilates, barre and yoga
- Occupancy cost. Rent and building costs take 16.3% of sales. Sales per square foot and the hours the space is earning are the only two ways to move it, since the rent itself is fixed at signing.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 9.5% of sales. No minimum royalty applies, so the charge rises and falls with sales.
barre3
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 9.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
BODYBAR Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees and the minimum. Fees run about 9.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
BODYROK
Pilates, barre and yoga
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Club Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 10.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
FS8
Pilates, barre and yoga
- Fees and the minimum. Fees run about 16.3% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
JETSET Pilates
Pilates, barre and yoga
- Fees and the minimum. Fees run about 9.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Wages. Wages take 29.4% of sales, against 29.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
Oxygen Yoga & Fitness
Pilates, barre and yoga
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Pilates Addiction
Pilates, barre and yoga
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Pure Barre
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 9.9% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Strong Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
- Fees and the minimum. Fees run about 10.6% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Studio Pilates
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees and the minimum. Fees run about 15.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Vaura
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Sales depend on sessions. The room holds a set number of people at a set time, so the owner works on how full each session runs.
Yoga Six
Pilates, barre and yoga
- Membership drives the model. Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees. Fees run about 9.8% of sales. No minimum royalty applies, so the charge rises and falls with sales.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Pilates, barre and yoga cost lines as a share of sales
Two of the fourteen pilates, barre and yoga brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.
| Brand | Wages | Rent and space | Cost of goods |
|---|---|---|---|
| Bar Method | Not disclosed | 16.3% | Not disclosed |
| JETSET Pilates | 29.4% | 13.6% | Not disclosed |
How fast new pilates, barre and yoga locations build sales
The pages for four of the fourteen pilates, barre and yoga brands in Averan Franchise show how a new location's sales build after opening, by month or by years open, in dollars from each brand's FDD. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.
Common questions
How much does a pilates, barre and yoga franchise cost to open?
Among the fourteen pilates, barre and yoga brands in Averan Franchise that publish it, the cost to open runs from $240,288 at Bar Method to $1,356,200 at Vaura, according to their 2026 FDDs.
Which pilates, barre and yoga franchise costs the least to open?
Bar Method has the lowest starting cost of the pilates, barre and yoga brands in Averan Franchise, at $240,288 to $491,358.
Which pilates, barre and yoga franchise has the highest average sales?
JETSET Pilates reports the highest average sales of the pilates, barre and yoga brands in Averan Franchise, at $1,137,299 in its 2026 FDD.
What do pilates, barre and yoga franchise fees cost as a share of sales?
Across the ten pilates, barre and yoga brands where Averan Franchise works out the figure, franchise fees take 9.42% to 16.31% of sales.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where do your numbers sit against your brand's?
We review your unit economics, cash forecast and reporting, benchmarked against your own brand’s filed numbers.
Talk to AveranWhere these figures come from
Every figure here comes from the brands' 2026 FDDs and is unaudited by us. We are unaffiliated with the brands. The medians, growth and customers lost figures are our own calculations. The figures describe past performance at other businesses. They are not a projection of your results. This page is an educational summary and is not an offer to sell a franchise or financial, legal or tax advice. All trademarks belong to their owners. How Averan reads a Franchise Disclosure Document.