Pure Barre franchise unit economics
Pure Barre franchisees run barre fitness studios that sell monthly memberships and class packages.
Pure Barre franchise at a glance
Pure Barre’s Item 19 reports 2025 gross revenue and monthly active members by quartile for 603 studios, and a month-by-month first-year build-up of members and revenue for new studios.
Pure Barre franchisees averaged $393,761 of sales in 2025, with a median of $363,617, according to Item 19 of Pure Barre’s 2026 FDD, issued 17 April 2026. The 603 in that group are 98%* of Pure Barre’s 617 locations. Fees paid to Pure Barre come to about 9.93%* of sales. A Pure Barre franchise costs $455,299 to $736,465 to open.
- A Pure Barre franchise costs $455,299 to $736,465 to open, including a $60,000 initial franchise fee, according to the brand's 2026 FDD.
- Pure Barre charges a royalty of 7% of sales, a 2% brand fund contribution and a $304 monthly technology fee.
- Pure Barre reported 617 franchised locations in its 2026 FDD.
- Work out Pure Barre's fees at your own sales with the minimum fee calculator.
These figures come from Pure Barre's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- A new studio's members fall from 375 to 308 across its first year.Pure Barre monthly revenue rises from $12,655 to $48,698 over the same months, and revenue per member goes from $33.75 to $158.11.
- Revenue per member runs $149.58 to $168.48 a month across the quartiles.That is a 12.6% range against 2.90 times on revenue and 2.58 times on members.
- The network has stood at 617 studios for two years.Pure Barre added 4, then 2, then 0 studios, as openings fell from 45 to 25 to 14 and closures fell from 33 to 14 to 13.
- The $1,500 monthly minimum advertising charge binds below $900,000 of sales.That threshold sits above every Pure Barre quarter average, so the owner spends at least $18,000 a year on local advertising in every quarter. Fees paid to the brand run 9.6% at the top quarter and 10.7% at the bottom.
- The highest-selling studio bills $1,613,632 and the lowest-selling $69,252.The top Pure Barre studio bills 23.3 times the lowest, on a system whose quartile averages differ 2.90 times over.
How much does a Pure Barre franchise make?
The average Pure Barre unit reported $393,761 of revenue in the 2026 FDD, and the median reported $363,617. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9.9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and members
Revenue, members and new memberships by quartile, 2025
| Quarter, ranked by sales | Studios | Gross revenue | Median revenue | Revenue range | Monthly active members | New memberships a month | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| 1st quartile | 150 | $624,718 | $568,772 | $481,981 – $1,613,632 | 309 | 28 | $168.48 |
| 2nd quartile | 151 | $419,766 | $415,222 | $364,246 – $481,705 | 220 | 19 | $159.00 |
| 3rd quartile | 151 | $316,694 | $315,610 | $273,448 – $363,617 | 173 | 14 | $152.55 |
| 4th quartile | 151 | $215,395 | $225,125 | $69,252 – $271,140 | 120 | 9 | $149.58 |
| All studios | 603 | $393,761 | $363,617 | $69,252 – $1,613,632 | 205 | 17 | $160.07 |
Revenue, members, new memberships, medians and ranges are as the brand reported it. Revenue per member is marked *, dividing each quarter's revenue by its members and by twelve.
Revenue per member varies 12.6% across quartiles where revenue varies 2.90 times. That is $168.48, $159.00, $152.55 and $149.58 from the top quarter down. Members vary 2.58 times. So the overwhelming majority of the performance range in this system is how many people hold a membership. A small tailwind comes from higher-selling studios also charging or selling slightly more per member.
The highest-selling studio bills $1,613,632 and the lowest-selling $69,252, 23.3 times. The top quarter's own range runs $481,981 to $1,613,632. So that ceiling sits 3.35 times above its quartile minimum and pulls the quarter average $55,946 above its own median. Pure Barre's quartile averages differ 2.90 times, while the full range from lowest to highest studio is 23.3 times.
New memberships run 28 a month at the top quarter and 9 at the bottom. That is 3.11 times, against 2.58 times on the member base. A top-quartile studio adds 336 memberships a year against a base of 309; a bottom-quartile studio adds 108 against 120. Both are replacing close to their entire base annually, which makes acquisition the operating job.
57% of the bottom quarter beat their own average and 33% of the top quarter beat theirs. That is 86 of 151 and 49 of 150. That asymmetry is the $1,613,632 studio and its neighbors at work. For an owner in the top quarter, the honest benchmark is the $568,772 median against the $624,718 average.
Top performers
What separates the top Pure Barre performers
Pure Barre splits its locations into groups instead of publishing one average. The top group averaged $624,718 a year. The lowest averaged $215,395. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $363,617. The average was $393,761. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 2.9× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Territory.Pure Barre franchisees sell from studios with a street address inside a territory, so the number of people who live or work near each one sets how many customers it can draw.
- Opening cost range.Opening costs $455,299 to $736,465, a 1.6× range inside one brand.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees.Pure Barre’s fees run about 9.9% of sales, and Pure Barre sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 603 of 617 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The first year
Monthly results from soft opening
| Month after soft opening | Studios reporting | Gross revenue | Median revenue | Active members | New memberships | Revenue per member |
|---|---|---|---|---|---|---|
| Month 1 | 11 | $12,655 | $11,716 | 375 | 50 | $33.75 |
| Month 2 | 11 | $34,654 | $28,860 | 356 | 46 | $97.34 |
| Month 3 | 10 | $39,415 | $38,536 | 344 | 29 | $114.58 |
| Month 4 | 9 | $40,793 | $41,045 | 345 | 24 | $118.24 |
| Month 6 | 7 | $41,953 | $41,233 | 344 | 18 | $121.96 |
| Month 9 | 3 | $43,501 | $43,484 | 318 | 13 | $136.80 |
| Month 12 | 1 | $48,698 | $48,698 | 308 | 8 | $158.11 |
Revenue, members and new memberships are as the brand reported it; revenue per member is marked *.
Members fall across the first year while revenue rises every month. That is 375 down to 308, and $12,655 up to $48,698. A pre-sale fills a Pure Barre studio at a founding-member price, and those memberships then convert or lapse. Revenue per member climbs from $33.75 to $158.11, converging on the $160.07 the established system earns.
By month three a studio holds 344 members and earns $114.58 from each. That compares with 205 members and $160.07 each across the 603 established Pure Barre studios. So a new studio has more members than a mature one and earns less from each. The first year is a repricing exercise, and the member count it settles at is lower than the one it opened with.
New memberships fall from 50 in month one to 8 by month twelve. That compares with 17 a month across the established system. A new studio exhausts its local demand in the pre-sale and the first weeks, then has to rebuild an acquisition habit from a much lower base. That is exactly the moment the $1,500 monthly advertising minimum starts to matter.
Month-twelve revenue annualizes to $584,376 against a system average of $393,761. That single studio would sit comfortably in the top quarter. One studio proves little, but the month-nine figure of $43,501 across three studios annualizes to $522,012. That is also first-quartile territory. So the 2025 opening group is performing ahead of the established base.
Fees and what it costs to open
Royalty and fees
| Studio | Gross revenue | Royalty and fund at 9% | Technology | Paid to the brand | Share of revenue |
|---|---|---|---|---|---|
| Highest-selling studio | $1,613,632 | $145,227 | $3,648 | $148,875 | 9.2% |
| 1st quartile | $624,718 | $56,225 | $3,648 | $59,873 | 9.6% |
| All studios | $393,761 | $35,438 | $3,648 | $39,086 | 9.9% |
| 4th quartile | $215,395 | $19,386 | $3,648 | $23,034 | 10.7% |
| Lowest-selling studio | $69,252 | $6,233 | $3,648 | $9,881 | 14.3% |
We built this from Pure Barre's filed rates, which set a 7% royalty swept weekly by electronic transfer on the preceding week's gross sales. A 2% brand development fund contribution is taken the same way. The local advertising requirement is the greater of $1,500 a month or 2% of the prior month's gross sales, and the franchisor may require that amount to be paid to it instead of spent locally. There is also a $304 monthly technology fee, which may rise 50% a year.
The $18,000 minimum advertising charge binds on every studio below $900,000 of sales. That threshold is above the top quarter's average of $624,718, so it binds on every Pure Barre quartile average. At bottom-quartile revenue the 2% rate would cost $4,308 and the minimum costs $18,000, $13,692 more, or 6.4 points of revenue.
Fees paid to the brand run 9.2% at the highest-selling studio and 14.3% at the lowest-selling one. That 14.3% belongs to a studio billing $69,252 a year, which is the system minimum and an outlier. At the bottom quarter's average of $215,395 the rate is 10.7%, and at the all-studio average 9.9%.
The technology fee may rise 50% a year. That is $304 a month today, $3,648 a year. At the stated ceiling that reaches $27,702 by year six. It is the fastest-escalating clause in this fee schedule by a wide margin and deserves modeling at the cap.
Cost to open a studio
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $60,000 | $60,000 |
| Sourcing fee | $0 | $28,000 |
| Travel and living while training | $0 | $3,000 |
| Real estate, lease and professional fees | $17,000 | $65,000 |
| Building work | $215,000 | $336,000 |
| Signage | $9,000 | $22,000 |
| Insurance | $3,196 | $15,256 |
| Fitness equipment and initial fit-out package | $44,264 | $51,520 |
| Pre-sales and soft opening retail inventory | $13,500 | $14,400 |
| Computer, audio-visual and related components | $32,000 | $41,000 |
| Initial marketing and advertising spend | $30,650 | $39,900 |
| Initial instructor training fees | $8,050 | $13,750 |
| Technology and software fees | $3,639 | $3,639 |
| Additional funds, three months | $19,000 | $43,000 |
| Total | $455,299 | $736,465 |
As the brand reported it.
Discounts available
- Pure Barre charges qualifying U.S. veterans $45,000 instead of $60,000 (VetFran).
- Pure Barre charges $50,000 for a second studio and $40,000 for a third or later studio when the franchisee already owns and operates Pure Barre studios.
From Item 5 of the Pure Barre 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Building work is $215,000 to $336,000, 47% and 46% of the build. That range of $121,000 is narrower than most fitness formats. Of the $281,166 Pure Barre investment range, $121,000 comes from building work, $28,000 from the sourcing fee and $48,000 from real estate and professional costs.
The build costs 1.16 to 1.87 times a year of average revenue. That is $455,299 to $736,465 against $393,761. At bottom-quartile revenue of $215,395 the low-end build is 2.1 years of sales. This is a small-format studio with a relatively small equipment package at $44,264 to $51,520, so the capital sits mostly in the room.
$30,650 to $39,900 of initial marketing pays for the pre-sale. The Pure Barre build-up table shows 375 members in month one, falling to 308 by month twelve. A prospective owner should read that spend as purchasing a starting position.
The network of locations
Studios opened and closed, 2023 to 2025
| Year | Start | Opened | Terminations | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|
| 2023 | 611 | 45 | 1 | 7 | 33 | 615 | +4 |
| 2024 | 615 | 25 | 9 | 0 | 14 | 617 | +2 |
| 2025 | 617 | 14 | 1 | 0 | 13 | 617 | 0 |
As the brand reported it.
The system has been flat at 617 studios for two years. Pure Barre added 4, then 2, then 0 studios. Openings fell from 45 to 14 and closures from 33 to 13, so both sides of the ledger have shrunk together. A 617-studio network holding its size while opening 14 a year is a mature system.
14 studios ceased operations during the measurement period, 2.3% of the base. Every one of them had traded for more than twelve months. That is a notably low departure rate for a boutique fitness format and stands in sharp contrast to several brands in this library running four or five times it.
53 studios changed hands during 2025, against 14 openings. That is 3.8 transfers for every new Pure Barre studio, and 206 transfers across the three years on a base of 617 studios. In a mature system that is the normal way ownership turns over. It means a prospective owner is far more likely to buy an existing studio than build one.
19 signed agreements sit unopened against 10 projected openings. The franchisor expects to convert just over half of its backlog next year, which would be 10 openings against 13 closures at the current rate.
Questions we get asked
Questions owners ask.
How much does a Pure Barre franchise make?
Pure Barre franchisees averaged $393,761 of sales in 2025, with a median of $363,617, according to Item 19 of Pure Barre’s 2026 FDD, issued 17 April 2026. The 603 in that group are 98%* of Pure Barre’s 617 locations. Fees paid to Pure Barre come to about 9.93%* of sales. A Pure Barre franchise costs $455,299 to $736,465 to open.
What should a Pure Barre studio be billing?
The 603 studios trading all of 2025 averaged $393,761 of gross revenue with a median of $363,617, ranging from $69,252 to $1,613,632. By quartile, Pure Barre locations averaged $624,718, $419,766, $316,694 and $215,395. Monthly active members averaged 205, from 28 to 483, and by quartile 309, 220, 173 and 120.
What happens in the first year at Pure Barre?
Members fall and revenue rises. Studios opening during 2025 held 375 active members in month one and 308 by month twelve. Monthly revenue went from $12,655 to $48,698, revenue per member climbing from $33.75 to $158.11. New memberships fell from 50 a month to 8. The pre-sale fills the studio at a founding-member price. The first year is spent converting those memberships to something closer to the $160.07 the established system earns. The later months of that table cover very few studios, with month twelve describing one.
Which number actually moves revenue at Pure Barre?
Member count drives most of a Pure Barre studio's sales. Revenue per member runs $168.48, $159.00, $152.55 and $149.58 across the four quartiles, a 12.6% range. Meanwhile revenue varies 2.90 times and members 2.58 times. New memberships run 28 a month at the top quarter and 9 at the bottom, a 3.11 times gap. So acquisition is where the ends of this system diverge.
What does Pure Barre cost a franchisee each year?
Pure Barre charges a 7% royalty and a 2% brand development fund contribution, both swept weekly by electronic transfer. The local advertising requirement is the greater of $1,500 a month or 2% of the prior month’s sales. The Pure Barre technology fee is $304 a month and may rise 50% a year. The royalty, fund and technology fee paid to the brand work out at 9.6% of revenue at the top quarter, 9.9% at the average and 10.7% at the bottom quarter. The $18,000 minimum advertising spend binds on any studio below $900,000 of sales. Royalty runs on a gross sales definition that differs from the gross revenue in the performance tables, so the two bases need reconciling.
Who does bookkeeping for a Pure Barre franchise?
The build-up table sets the reporting priority for a new studio and the quartile table sets it for an established one. In year one, revenue per member is the number to watch monthly. It moves from about $34 to about $158 and the trajectory shows whether founding members are converting or leaving. A falling member count is expected, and revenue per member failing to climb is the warning. In a mature studio, monthly active members and new memberships are the pair that matter, against 205 and 17 system-wide, because at 17 new memberships a month against 205 members a studio replaces its whole base roughly annually. On mechanics, royalty and fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly. The Pure Barre royalty base differs from the revenue figure in the performance tables, so reconcile and document the two. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Pure Barre
These are questions the Pure Barre filing leaves open. An owner or a buyer can put them to Pure Barre directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Pure Barre see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pure Barre locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Are your founding members converting at Pure Barre?
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Talk to AveranWhere these figures come from.
Every figure here comes from PB Franchising SPV, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours, and this page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Pure Barre® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: PB Franchising SPV, LLC, 2026 Franchise Disclosure Document, issued 17 April 2026.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.