Pure Barre franchise unit economics
Pure Barre franchisees run a barre fitness studio selling monthly memberships and class packages. 603 studios trading all of 2025 averaged $393,761 of gross revenue on 205 monthly active members. The build-up table exposes what the quartile table hides: a new studio opens with 375 members and ends its first year with 308. Monthly revenue rises from $12,655 to $48,698, discounted founding members converting to full price.
- Primary source
- PB Franchising SPV, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 603 of 617 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
A new studio opens with 375 members and finishes its first year with 308, while monthly revenue climbs from $12,655 to $48,698. Revenue per member goes from $33.75 to $158.11 across those twelve months. The founding-member discount is why, and the member count falling is the price of it.
- A new studio's members fall from 375 to 308 across its first year.While monthly revenue rises from $12,655 to $48,698, revenue per member going $33.75 to $158.11.
- Revenue per member runs $149.58 to $168.48 a month across the quartiles.A 12.6% range against 2.90 times on revenue and 2.58 times on members.
- The network has stood at 617 studios for two years.+4, +2 then 0, with openings falling 45, 25, 14 and closures falling 33, 14, 13.
- The $1,500 monthly minimum advertising charge binds below $900,000 of sales.Above every quarter average, so the all-in brand rate runs 12.5% at the top quarter and 19.1% at the bottom.
- The highest-selling studio bills $1,613,632 and the lowest-selling $69,252.23.3 times, on a system whose quartile averages differ 2.90 times over.
How much does a Pure Barre franchise make?
The average Pure Barre unit reported $393,761 of revenue in the 2026 FDD, and the median reported $363,617. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and members
603 studios, three separate rankings.
| Quarter, ranked by sales | Studios | Gross revenue | Median revenue | Revenue range | Monthly active members | New memberships a month | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| 1st quartile | 150 | $624,718 | $568,772 | $481,981 – $1,613,632 | 309 | 28 | $168.48 |
| 2nd quartile | 151 | $419,766 | $415,222 | $364,246 – $481,705 | 220 | 19 | $159.00 |
| 3rd quartile | 151 | $316,694 | $315,610 | $273,448 – $363,617 | 173 | 14 | $152.55 |
| 4th quartile | 151 | $215,395 | $225,125 | $69,252 – $271,140 | 120 | 9 | $149.58 |
| All studios | 603 | $393,761 | $363,617 | $69,252 – $1,613,632 | 205 | 17 | $160.07 |
Revenue, members, new memberships, medians and ranges are as the brand reported it. Revenue per member is marked *, dividing each quarter's revenue by its members and by twelve.
Revenue per member varies 12.6% across quartiles where revenue varies 2.90 times. $168.48, $159.00, $152.55 and $149.58 from the top quarter down. Members vary 2.58 times. So the overwhelming majority of the performance range in this system is how many people hold a membership. A modest tailwind comes from stronger studios also charging or selling slightly more per member.
The highest-selling studio bills $1,613,632 and the lowest-selling $69,252, 23.3 times. The top quarter's own range runs $481,981 to $1,613,632. So that ceiling sits 3.35 times above its quartile minimum and pulls the quarter average $55,946 above its own median. Strip the extremes and this is a tight system; keep them and it is one of the widest in the library.
New memberships run 28 a month at the top quarter and 9 at the bottom. 3.11 times, against 2.58 times on the member base. A top-quartile studio adds 336 memberships a year against a base of 309; a bottom-quartile studio adds 108 against 120. Both are replacing close to their entire base annually, which makes acquisition the operating job.
57% of the bottom quarter beat their own average and 33% of the top quarter beat theirs. 86 of 151 and 49 of 150. That asymmetry is the $1,613,632 studio and its neighbors at work. For an owner in the top quarter, the honest benchmark is the $568,772 median against the $624,718 average.
Top performers
What separates the top Pure Barre performers
Pure Barre splits its locations into groups instead of publishing one average. The best group averaged $624,718 a year. The worst averaged $215,395. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $363,617. The average was $393,761. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 2.9× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.capacity is 603 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $455,299 to $736,465, a 1.6× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 11.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.603 of 617 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
The first year
Month by month, from soft opening.
| Month after soft opening | Studios reporting | Gross revenue | Median revenue | Active members | New memberships | Revenue per member |
|---|---|---|---|---|---|---|
| Month 1 | 11 | $12,655 | $11,716 | 375 | 50 | $33.75 |
| Month 2 | 11 | $34,654 | $28,860 | 356 | 46 | $97.34 |
| Month 3 | 10 | $39,415 | $38,536 | 344 | 29 | $114.58 |
| Month 4 | 9 | $40,793 | $41,045 | 345 | 24 | $118.24 |
| Month 6 | 7 | $41,953 | $41,233 | 344 | 18 | $121.96 |
| Month 9 | 3 | $43,501 | $43,484 | 318 | 13 | $136.80 |
| Month 12 | 1 | $48,698 | $48,698 | 308 | 8 | $158.11 |
Revenue, members and new memberships are as the brand reported it; revenue per member is marked *.
Members fall every month while revenue rises every month. 375 down to 308, and $12,655 up to $48,698. The two moving in opposite directions is the whole of year one. A pre-sale fills the studio at a founding-member price, those memberships convert or lapse. Revenue per member climbs from $33.75 to $158.11, converging on the $160.07 the established system earns.
By month three a studio holds 344 members and earns $114.58 from each. Against 205 members and $160.07 across the 603 established studios. So a new studio has more members than a mature one and earns less from each. The first year is a repricing exercise, and the member count it settles at is lower than the one it opened with.
New memberships fall from 50 in month one to 8 by month twelve. Against 17 a month across the established system. A new studio exhausts its local demand in the pre-sale and the first weeks, then has to rebuild an acquisition habit from a much lower base. That is exactly the moment the $1,500 monthly advertising minimum starts to matter.
Month-twelve revenue annualizes to $584,376 against a system average of $393,761. That single studio would sit comfortably in the top quarter. One studio proves little, but the month-nine figure of $43,501 across three studios annualizes to $522,012. That is also first-quartile territory. So the 2025 opening group is performing ahead of the established base.
Fees and what it costs to open
What the fees come to. (Items 5 and 6)
| Studio | Gross revenue | Royalty and fund at 9% | Local advertising and technology | Total | Share of revenue |
|---|---|---|---|---|---|
| Highest-selling studio | $1,613,632 | $145,227 | $21,648 | $166,875 | 10.3% |
| 1st quartile | $624,718 | $56,225 | $21,648 | $77,873 | 12.5% |
| All studios | $393,761 | $35,438 | $21,648 | $57,086 | 14.5% |
| 4th quartile | $215,395 | $19,386 | $21,648 | $41,034 | 19.1% |
| Lowest-selling studio | $69,252 | $6,233 | $21,648 | $27,881 | 40.3% |
Ours, built from the filed rates: a 7% royalty swept weekly by electronic transfer on the preceding week's gross sales. A 2% brand development fund contribution taken the same way. A local advertising requirement of the greater of $1,500 a month or 2% of the prior month's gross sales. That the franchisor may require to be paid to it instead of spent locally. And a $304 monthly technology fee which may rise 50% a year.
The $18,000 minimum advertising charge binds on every studio below $900,000 of sales. Which is above the top quarter's average of $624,718, so it binds on almost the entire system. At bottom-quartile revenue the 2% rate would cost $4,308 and the minimum costs $18,000, $13,692 more, or 6.4 points of revenue.
The all-in rate runs 10.3% at the highest-selling studio and 40.3% at the lowest-selling ones. That 40.3% belongs to a studio billing $69,252 a year, which is the system minimum and an outlier. At the bottom quarter's average of $215,395 the rate is 19.1%, and at the all-studio average 14.5%.
The technology fee may rise 50% a year. $304 a month today, $3,648 a year. At the stated ceiling that reaches $27,702 by year six. It is the fastest-escalating clause in this fee schedule by a wide margin and deserves modeling at the cap.
What it costs to open a studio.
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $60,000 | $60,000 |
| Sourcing fee | $0 | $28,000 |
| Travel and living while training | $0 | $3,000 |
| Real estate, lease and professional fees | $17,000 | $65,000 |
| Building work | $215,000 | $336,000 |
| Signage | $9,000 | $22,000 |
| Insurance | $3,196 | $15,256 |
| Fitness equipment and initial fit-out package | $44,264 | $51,520 |
| Pre-sales and soft opening retail inventory | $13,500 | $14,400 |
| Computer, audio-visual and related components | $32,000 | $41,000 |
| Initial marketing and advertising spend | $30,650 | $39,900 |
| Initial instructor training fees | $8,050 | $13,750 |
| Technology and software fees | $3,639 | $3,639 |
| Additional funds, three months | $19,000 | $43,000 |
| Total | $455,299 | $736,465 |
As the brand reported it.
Building work are $215,000 to $336,000, 47% and 46% of the build. A narrower range than most fitness formats, at $121,000. The whole investment range of $281,166 is range across building work, the $28,000 sourcing fee and $48,000 of real estate and professional costs.
The build costs 1.16 to 1.87 times a year of average revenue. $455,299 to $736,465 against $393,761. At bottom-quartile revenue of $215,395 the low-end build is 2.1 years of sales. This is a small-format studio with a relatively modest equipment package at $44,264 to $51,520, so the capital sits mostly in the room.
$30,650 to $39,900 of initial marketing buys the pre-sale that fills the studio. And the build-up table shows what that buys: 375 members in month one, falling to 308 by month twelve. A prospective owner should read that spend as purchasing a starting position.
The network of locations
The network of locations. (Item 20)
| Year | Start | Opened | Terminations | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|
| 2023 | 611 | 45 | 1 | 7 | 33 | 615 | +4 |
| 2024 | 615 | 25 | 9 | 0 | 14 | 617 | +2 |
| 2025 | 617 | 14 | 1 | 0 | 13 | 617 | 0 |
As the brand reported it.
The system has been flat at 617 studios for two years. +4, +2, 0. Openings fell from 45 to 14 and closures from 33 to 13, so both sides of the ledger have shrunk together. A 617-studio network holding its size while opening 14 a year is a mature system.
14 studios ceased operations during the measurement period, 2.3% of the base. Every one after more than twelve months of trading. That is a notably low departure rate for a boutique fitness format and stands in sharp contrast to several brands in this library running four or five times it.
53 studios changed hands during 2025, against 14 openings. Nearly four transfers for every new studio, and 206 transfers across the three years on a 617-studio base. In a mature system that is the normal way ownership turns over. It means a prospective owner is far more likely to buy an existing studio than build one.
19 signed agreements sit unopened against 10 projected openings. The franchisor expects to convert just over half of its backlog next year, which would be 10 openings against 13 closures at the current rate.
Questions we get asked
Questions owners ask.
What should a studio be billing?
The 603 studios trading all of 2025 averaged $393,761 of gross revenue with a median of $363,617, ranging from $69,252 to $1,613,632. By quartile: $624,718, $419,766, $316,694 and $215,395. Monthly active members averaged 205, from 28 to 483, and by quartile 309, 220, 173 and 120.
What happens in the first year?
Members fall and revenue rises. Studios opening during 2025 held 375 active members in month one and 308 by month twelve. Monthly revenue went from $12,655 to $48,698, revenue per member climbing from $33.75 to $158.11. New memberships fell from 50 a month to 8. The pre-sale fills the studio at a founding-member price. The first year is spent converting those memberships to something closer to the $160.07 the established system earns. The later months of that table cover very few studios, with month twelve describing one.
Which number actually moves revenue?
Member count, mostly. Revenue per member runs $168.48, $159.00, $152.55 and $149.58 across the four quartiles, a 12.6% range. Meanwhile revenue varies 2.90 times and members 2.58 times. New memberships run 28 a month at the top quarter and 9 at the bottom, a 3.11 times gap. So acquisition is where the ends of this system diverge.
What does the brand cost each year?
A 7% royalty and a 2% brand development fund contribution, both swept weekly by electronic transfer. A local advertising requirement of the greater of $1,500 a month or 2% of the prior month’s sales. A $304 monthly technology fee that may rise 50% a year. That works out at 12.5% of revenue at the top quarter, 14.5% at the average and 19.1% at the bottom quarter. Because the $18,000 minimum advertising charge binds on any studio below $900,000 of sales. Royalty runs on a gross sales definition that differs from the gross revenue in the performance tables, so the two bases need reconciling.
Who does bookkeeping for a Pure Barre franchise?
The build-up table sets the reporting priority for a new studio and the quartile table sets it for an established one. In year one, revenue per member is the number to watch monthly. It moves from about $34 to about $158 and the trajectory shows whether founding members are converting or leaving, a falling member count is expected, revenue per member failing to climb is the warning. In a mature studio, monthly active members and new memberships are the pair that matter, against 205 and 17 system-wide. Because at 17 new memberships a month against 205 members a studio replaces its whole base roughly annually. On mechanics, royalty and fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly. The royalty base differs from the revenue figure in the performance tables, reconcile and document the two. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Pure Barre
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pure Barre locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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