Gotcha Covered franchise unit economics
Gotcha Covered franchisees run home-based businesses that sell window blinds, shades, draperies and hardware through in-home design appointments and have them installed by subcontractors.
Gotcha Covered franchise at a glance
Gotcha Covered’s Item 19 reports 2025 sales for 123 businesses by year of opening, with close ratio and average sale by years open, and no profit or cost figures.
Gotcha Covered franchisees averaged $589,659 of sales in 2025, with a median of $395,105, according to Item 19 of Gotcha Covered’s 2026 FDD, issued 8 April 2026. The 123 in that group are 72%* of Gotcha Covered’s 172 locations. Fees paid to Gotcha Covered come to about 6.61%* of sales. A Gotcha Covered franchise costs $129,750 to $166,500 to open.
- A Gotcha Covered franchise costs $129,750 to $166,500 to open, including a $69,900 initial franchise fee, according to the brand's 2026 FDD.
- 33% of reporting Gotcha Covered locations reached the average.
These figures come from Gotcha Covered's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Revenue triples with years open while the close ratio moves 0.79 of a point. That is $232,273 at 12 to 24 months against $766,756 at 61 months and beyond, on close ratios of 50.55% and 51.34% *.
- The average sale falls as the business matures. $5,124 in the second year against $4,463 beyond three years, a drop of 12.9% *, so growth arrives as more jobs at a slightly smaller ticket.
- The gap between a second-year business and a mature one is four appointments a week. 1.72 a week against 5.79 *, which at a 51.32% close and $4,529 a sale is where the extra $457,592 of revenue comes from.
- The royalty is a flat dollar ladder ending at $2,250 a month. $350 in month one rising to $2,250 from month 37, plus $1,000 of marketing fund, which is $39,000 a year *, 5.09% of revenue for a mature business and 16.79% for one still at the second-year average.
- 82 openings and 63 exits in three years produced 19 more businesses. That is 153 to 172 across 2023 to 2025, on terminations of 17, 23 and 18 *, which is 4.3 openings for every net addition, with 3 agreements signed and unopened at year end.
How much does a Gotcha Covered franchise make?
The average Gotcha Covered unit reported $589,659 of revenue in the 2026 FDD, and the median reported $395,105. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 6.6% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Gotcha Covered performers
Gotcha Covered splits its locations into groups instead of publishing one average. The top group averaged $766,756 a year. The lowest averaged $232,273. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $395,105. The average was $589,659. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.Gotcha Covered groups businesses by years open. Businesses open 61 months or more averaged 3.3× the businesses open 12 to 24 months.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $129,750 to $166,500, a 1.3× range inside one brand.
- Fees and the minimum.Gotcha Covered charges its royalty and marketing fund in flat dollars, $39,000 a year from month 37. That is 6.61%* of sales at the $589,659 average and 16.79%* at the $232,273 second-year average.
Context you underwrite around
- Locations included.These figures cover 123 of 172 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Discounts available
- Gotcha Covered takes 10% off the fee for honorably discharged U.S. veterans or their spouses under VetFran.
From Item 5 of the Gotcha Covered 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
What years open buys
Average sales by year of opening, 2025
| Opened | Months trading | Average | Median | Range | Businesses | Step on the year before * |
|---|---|---|---|---|---|---|
| 2024 | 12 to 24 | $232,273 | $164,682 | $90,361 to $759,987 | 15 | n/a |
| 2023 | 25 to 36 | $348,519 | $311,263 | $162,934 to $853,074 | 16 | +50.0% |
| 2022 | 37 to 48 | $419,257 | $372,467 | $177,852 to $665,944 | 14 | +20.3% |
| 2021 | 49 to 60 | $650,494 | $504,101 | $183,700 to $1,574,426 | 19 | +55.2% |
| 2020 and before | 61 and up | $766,756 | $512,962 | $109,985 to $3,401,581 | 59 | +17.9% |
| All businesses | n/a | $589,659 | $395,105 | $90,361 to $3,401,581 | 123 | n/a |
Every column apart from the step is as the brand reported it; the step is marked *.
A business at five years bills 3.30 times what a business at eighteen months bills. $766,756 against $232,273 *, and the median in that oldest group is $512,962. So half of those businesses sit above roughly twice the second-year average.
Revenue grows most between years two and three and between years four and five. Steps of 50.0% and 55.2% against 20.3% and 17.9% in the years either side *, so the climb arrives in two pushes.
The oldest Gotcha Covered group has the widest range of any group. Its 59 businesses ran from $109,985 to $3,401,581, so a business trading five years or more can sit below many second-year businesses, whose range runs from $90,361 to $759,987.
The median is 67.0% of the average across the whole system. That is $395,105 against $589,659 *. In the second-year Gotcha Covered group the median is 70.9% of the average, so the planning number for a new business is the median.
What one appointment is worth
Close ratio, average sale and appointments by years open
| Years open | Close ratio | Average sale | Average sale margin | Jobs a year * | Appointments a week * |
|---|---|---|---|---|---|
| 12 to 24 months | 50.55% | $5,124 | 58.00% | 45 | 1.72 |
| 25 to 36 months | 53.27% | $4,231 | 63.02% | 82 | 2.97 |
| 37 months and beyond | 51.34% | $4,463 | 61.52% | 155 | 5.79 |
| All businesses | 51.32% | $4,529 | 60.81% | 130 | 4.88 |
Close ratio, average sale and average sale margin are as the brand reported it. The jobs and appointment columns are marked *, dividing each group’s average revenue by its average sale and then by its close ratio.
Mature businesses run 5.79 appointments a week against 1.72 in the second year. That is 1.72 a week in the second year against 5.79 beyond three years *, on a close ratio 0.79 of a point apart. The difference between a lower-selling business and a mature one is roughly four more design appointments a week.
One appointment a week is worth $120,863 a year. 52 appointments at a 51.32% close and a $4,529 average sale *, which is the number to hold in mind before spending on lead generation.
Raising a close ratio from 50.55% to 60% is worth a third of one extra appointment a week. $43,422 against $120,863 * at second-year volumes, a useful gain, and 2.78 times smaller than what the same effort put into booking produces.
Half the system closes better than 51.16% and half of it closes worse. A median almost identical to the 51.32% average, across a range running the full 0.00% to 100.00% *, so a business sitting near 51% is squarely typical and has its growth elsewhere.
The fees in dollars
Fees by month of operation
| Stage | Royalty a month | Marketing fund a month | The year’s total * |
|---|---|---|---|
| Months 1 to 12 | $350 rising to $1,400 | $125 rising to $550 | $14,275 |
| Months 13 to 24 | $1,400 | $550 rising to $1,000 | $25,725 |
| Months 25 to 36 | $1,400 | $1,000 | $28,800 |
| Month 37 onward | $2,250 | $1,000 | $39,000 |
The monthly amounts are as the brand reported it; the annual column is marked *, summing each month of the schedule.
| Business | Annual sales | $39,000 as a share * | With the 5% local minimum * |
|---|---|---|---|
| Highest in the system | $3,401,581 | 1.15% | 6.15% |
| 61 months and beyond | $766,756 | 5.09% | 10.09% |
| System average | $589,659 | 6.61% | 11.61% |
| System median | $395,105 | 9.87% | 14.87% |
| 12 to 24 months | $232,273 | 16.79% | 21.79% |
| Lowest in the system | $90,361 | 43.16% | 48.16% |
Revenue figures are as the brand reported it; both share columns are marked *, applying the month-37 fee level of $39,000 a year to each.
Every extra dollar of revenue is free of brand fees. $39,000 whether the business bills $90,361 or $3,401,581 *, so the 130th job of the year costs the same in royalty as the first, which is zero.
A business at the system median pays 9.87% of revenue in fixed fees, and the largest pays 1.15%. The same $39,000 *, an 8.72 point range created entirely by denominator, which is the mirror image of how a percentage royalty behaves.
The step from month 36 to month 37 costs $10,200 a year. That is $2,250 a month against $1,400 *. That is 2.9% of the third-year group’s average revenue landing in a single month. It arrives whether the business grew or held flat.
The 5% local marketing minimum is larger than the royalty at the system average. $29,483 against $27,000 *, and since any shortfall is payable to the national fund, it is a spend an owner makes either way. So the only question is whether it buys appointments.
The network of locations
Outlets opened and closed, 2023 to 2025
| Year | At start | Opened | Terminations | Other exits | At end | Openings as a share * | Exits as a share * |
|---|---|---|---|---|---|---|---|
| 2023 | 153 | 29 | 17 | 2 | 163 | 19.0% | 12.4% |
| 2024 | 163 | 29 | 23 | 0 | 169 | 17.8% | 14.1% |
| 2025 | 169 | 24 | 18 | 3 | 172 | 14.2% | 12.4% |
Counts are as the brand reported it and combine United States and Canadian businesses; the two right-hand columns are marked *.
| Year | System-wide revenue | Change * | Businesses at year end | Revenue a business * |
|---|---|---|---|---|
| 2023 | $64,473,766 | +13.5% | 163 | $395,545 |
| 2024 | $69,294,235 | +7.5% | 169 | $410,025 |
| 2025 | $77,129,718 | +11.3% | 172 | $448,429 |
System-wide revenue and the outlet counts are as the brand reported it; the change and per-business columns are marked *.
It took 82 openings to add 19 businesses. 153 to 172 across three years against 63 exits *, 4.3 openings for every net addition, and terminations peaked at 23 in 2024.
Revenue for each business in the system rose 9.37% last year. $410,025 to $448,429 *, so of the 11.3% system growth, most came from existing businesses instead of from the 3 net new ones.
The reporting group bills 31.5% more than the system-wide figure implies. That is $589,659 against $448,429 *. The difference is the businesses trading part of a year, reporting incompletely or closing. That is the gap between the published average and what a randomly chosen territory produced.
Entry costs $129,750 to $166,500 against average sales of $589,659. $129,750 to $166,500 for a single territory against $589,659 *, with the franchise fee at $62,910 to $69,900 and a $22,500 starter package on top, light, because the business runs from home with samples. A two-territory opening has a franchise fee of $108,000 to $120,000 and a published high of $216,600. Its published low repeats the single-territory figure of $129,750 while its own components add to $167,850 *, so that one number should be set aside.
Questions we get asked
Questions owners ask.
How much does a Gotcha Covered franchise make?
Gotcha Covered franchisees averaged $589,659 of sales in 2025, with a median of $395,105, according to Item 19 of Gotcha Covered’s 2026 FDD, issued 8 April 2026. The 123 in that group are 72%* of Gotcha Covered’s 172 locations. Fees paid to Gotcha Covered come to about 6.61%* of sales. A Gotcha Covered franchise costs $129,750 to $166,500 to open.
What does a Gotcha Covered business bill?
The 123 businesses reporting a full year of 2025 averaged $589,659 against a median of $395,105, with a range running $90,361 to $3,401,581. 40 of them, 33%, reached the average.
How long does it take to get there at Gotcha Covered?
The filing groups shops by the year they opened. A business at 12 to 24 months averaged $232,273, at 25 to 36 months $348,519, at 37 to 48 months $419,257, at 49 to 60 months $650,494. At 61 months and beyond, the average is $766,756.
Where does the growth come from at Gotcha Covered?
Gotcha Covered growth comes from more appointments. Across the same span the close ratio moves from 50.55% to 51.34% and the average sale falls from $5,124 to $4,463. So the extra revenue is jobs, on our reading, roughly 1.7 appointments a week in the second year against 5.8 beyond three years.
What fees does Gotcha Covered charge?
The Gotcha Covered royalty is charged in fixed dollars. It steps from $350 a month at the start to $1,400 by month 12, holds there through month 36 and rises to $2,250 from month 37. The marketing fund climbs from $125 to $1,000 a month by month 24. That is $39,000 a year at maturity, plus $0.06 for each household in the territory above 30,000, plus a minimum local marketing spend of 5% of sales.
What does the flat Gotcha Covered royalty mean for an owner?
The marginal cost of growth in brand fees is zero, and the burden falls hardest on the smallest businesses. $39,000 is 1.15% of revenue for the largest business in the system, 6.61% at the average, 9.87% at the median and 43.16% at the smallest.
How much does a Gotcha Covered franchise cost to open?
A Gotcha Covered franchise costs $129,750 to $166,500 to open for a single territory, including a franchise fee of $62,910 to $69,900 and a $22,500 starter package. A two-territory opening has a franchise fee of $108,000 to $120,000 and a published high of $216,600.
How stable is the Gotcha Covered system?
It grew from 153 to 172 businesses across three years, on 82 openings and 63 exits. Terminations ran 17, 23 and 18. Three agreements were signed and unopened at the end of 2025, with zero openings projected for the following year.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Gotcha Covered
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Gotcha Covered see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Gotcha Covered locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many appointments are you booking a week?
We review your unit economics and cash forecast and build your reporting around booked appointments against the system’s 4.88 a week, your close ratio against 51.32%, and your average sale against $4,529.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Gotcha Covered reads against the rest of the window coverings group: Budget Blinds.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
Where these figures come from.
Every figure here comes from Gotcha Covered Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Gotcha Covered® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Gotcha Covered Franchising, LLC, 2026 Franchise Disclosure Document, issued 8 April 2026.