SweatHouz franchise unit economics
SweatHouz franchisees run contrast therapy studios with infrared saunas and cold plunges in private suites, selling memberships, prepaid packages, single visits and gift certificates.
SweatHouz in the news
- SweatHouz Sets NYC Debut, Plans 12+ Studios Across Manhattan & Brooklyn · Athletech News ·
The SweatHouz headline above is the publisher's own and links to the publisher. Averan Advisors checked this SweatHouz link on 11 October 2026. Franchise news lists news on 95 brands, including SweatHouz. SweatHouz is in the Recovery, Sauna and Cryo franchise guide.
SweatHouz franchise at a glance
Item 19 of SweatHouz's 2026 FDD reports 2025 gross sales for 28 franchised studios with a full year, and month-by-month sales across the first twelve months of 22 studios that opened in 2024.
SweatHouz franchisees averaged $848,984 of sales in 2025, with a median of $894,360, according to Item 19 of SweatHouz’s 2026 FDD, issued 30 April 2026. The 28 in that group are 42%* of SweatHouz’s 66 locations. Fees paid to SweatHouz come to about 11%* of sales. A SweatHouz franchise costs $631,798 to $1,314,102 to open.
- A SweatHouz franchise costs $631,798 to $1,314,102 to open, including a $45,000 initial franchise fee, according to the brand's 2026 FDD.
- SweatHouz charges a royalty of 8% of sales, a 3% brand fund contribution and a $1,250 monthly technology fee.
- Work out SweatHouz's fees at your own sales with the minimum fee calculator.
- The SweatHouz system is opening four to seven studios a month.
These figures come from SweatHouz's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Monthly sales rise from $35,923 in month one to $70,377 by month four. At SweatHouz, months five to twelve stay inside a narrow band.
- May runs half again ahead of July at the same studio. That is a $31,625 swing on the same staff and the same rent. January runs below average, so the high season is spring.
- Past month four, the seasonal swing is wider than the build-up. From month five on, month-to-month movement at a SweatHouz studio says very little about progress.
- The top studio bills $1,534,517 against a median of $894,360. The median sits above the average, so a low-selling tail is pulling the average down.
- The royalty steps from 6% to 7% and then 8%. SweatHouz adds a 3% brand fund and a $1,250 monthly technology fee.
How much does a SweatHouz franchise make?
The average SweatHouz unit reported $848,984 of revenue in the 2026 FDD, and the median reported $894,360. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
How the business works
Seasonal sales pattern
Every studio’s month-by-month sales are on file, so the seasonal pattern can be measured. We built the index below from the 28 franchised studios that traded cleanly through all of 2025, excluding part-year openings and remodel months.
| Month | Index | Month | Index |
|---|---|---|---|
| January | 0.905 | July | 0.809 |
| February | 1.068 | August | 0.907 |
| March | 1.094 | September | 0.862 |
| April | 1.003 | October | 0.843 |
| May | 1.256 | November | 1.185 |
| June | 0.876 | December | 1.192 |
Each studio's twelve months were divided by its own monthly average. We then averaged the resulting ratios across the 28 studios. So the index describes shape instead of level. A studio of any size can be read against it.
How we calculated this
1.000 means that month runs at the studio's own annual monthly average.
You sell heat into cold weather and into the spring, and you struggle through high summer. Your highest month and your lowest run a factor of 1.55 apart, so your annual average conceals what any given month's bank balance looks like. Build your cash plan around the July-to-October stretch and bank the spring.
What the swing is worth in dollars. An average studio here billed $70,749 a month across 2025. Through the index, May comes out at $88,861 and July at $57,236, a $31,625 gap on the same staff and the same rent. That is what your thirteen-week forecast exists to absorb. We calculated this from the disclosed monthly figures.
January runs below the annual average here, and February and March both beat it. So staff up for spring.
First twelve months of operation
This is a real first year, followed month by month, for 22 franchised studios that opened during 2024 and traded cleanly through their first twelve months.
| Month | Average | Median | Month | Average | Median |
|---|---|---|---|---|---|
| 1 | $35,923 | $35,832 | 7 | $74,044 | $74,220 |
| 2 | $60,961 | $56,843 | 8 | $76,212 | $73,803 |
| 3 | $66,203 | $63,218 | 9 | $68,833 | $69,092 |
| 4 | $70,377 | $69,690 | 10 | $70,399 | $68,696 |
| 5 | $71,464 | $72,647 | 11 | $67,446 | $68,755 |
| 6 | $71,305 | $68,134 | 12 | $66,751 | $69,442 |
Month 1 is the first calendar month with sales, which for most of these studios is a partial month.
You open at about half of where you will settle, and you get there by month four. After that the line is flat, and months five through twelve stay inside a narrow band.
That matters because that band is narrower than the seasonal swing. From month four on, what month it is affects your revenue more than how long you have been open. So month-to-month movement is not a sign of progress or decline. Compare each month to the same month a year earlier. Use the seasonal index above to tell you whether a soft month is your studio or just the calendar.
Top performers
What separates the top SweatHouz performers
SweatHouz publishes monthly sales for its studios instead of grouped averages. The highest-selling of the 28 SweatHouz franchised studios open all of 2025 had $1,534,517 of gross sales, summed by Averan from the monthly figures. The lowest-selling SweatHouz studio in that group had $506,590. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The highest-selling SweatHouz studio sells 3.0× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $631,798 to $1,314,102, a 2.1× range inside one brand.
- Fees and the minimum.SweatHouz fees run 9% to 11% of sales as the royalty steps from 6% to 8%, plus a flat $1,250 a month technology fee that takes a larger share of sales at lower-selling locations.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
Context you underwrite around
- Locations included.These figures cover 28 of 66 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.SweatHouz’s Item 19 publishes sales only, with no profit or cost data for franchised or brand-owned locations. Ask current owners for labor, rent and utility costs.
How much locations differ
Sales for mature studios, 2025
| Measure | Value |
|---|---|
| Average annual gross sales | $848,984 |
| Median annual gross sales | $894,360 |
| Lowest studio | $506,590 |
| Highest studio | $1,534,517 |
We summed these from the disclosed monthly figures for the 28 franchised studios open and unremodeled for all of 2025.
The middle studio here out-earns the average one by $45,376, which is the reverse of what most systems show. It means the average is being held down by a handful of low-selling studios. So the typical outcome sits nearer the top of the range than the average suggests.
Remodels
Studios that were remodeled show it plainly: three or four consecutive months at somewhere between a tenth and a quarter of normal trade, then a recovery. One location ran about $5,000 to $15,000 a month through its refit against a normal run rate above $45,000.
That is our reading of those months, but the implication is worth pricing in. A refit costs you most of a quarter's sales, and you keep paying the franchisor throughout.
What the money side covers
Ongoing fees
| Fee | Amount | Basis |
|---|---|---|
| Royalty | 6% of Gross Sales, rising to 7% and then 8% | Percentage, paid weekly |
| Brand Fund | 3% of Gross Sales | Percentage, paid weekly |
| Technology Fee | $1,250 per month | Flat |
| Temporary closure royalty | $750 per week | Flat, only while temporarily closed |
As the brand reported it.
Your royalty goes up as your growth flattens out. You start at 6% plus the 3% brand fund, and by the time you are at a stable run rate you are paying 8% plus 3%. Build the step-ups into your model from year one. They arrive when the revenue line has stopped helping you absorb them.
And note the $750 a week you owe while temporarily closed. Between that and the $1,250 monthly technology fee, your fixed obligations run right through July while your sales sit a fifth below par. So a thirteen-week cash forecast earns its keep in this model more than in a flatter one.
Questions we get asked
How much does a SweatHouz franchise make?
SweatHouz franchisees averaged $848,984 of sales in 2025, with a median of $894,360, according to Item 19 of SweatHouz’s 2026 FDD, issued 30 April 2026. The 28 in that group are 42%* of SweatHouz’s 66 locations. Fees paid to SweatHouz come to about 11%* of sales. A SweatHouz franchise costs $631,798 to $1,314,102 to open.
How seasonal is a SweatHouz studio?
A SweatHouz studio's highest month runs about half again ahead of its lowest. May is the peak, with November and December close behind; July is the trough, with September and October nearly as low. January runs below average, so plan your high season around spring.
How long does a new SweatHouz studio take to build up?
It takes about four months. You open around $35,900 and reach roughly $70,400 by month four, then flatten. Because that flat group is narrower than the seasonal swing, once you are past month four you should judge yourself against the same month last year.
What does a mature studio do in a year at SweatHouz?
The middle studio did $894,360 and the average $848,984, with a range from $506,590 to $1,534,517. Both figures are marked *, summed from the per-location monthly figures. The median sitting above the average means a low-selling tail is pulling the average down. So the median is the fair benchmark. At $1,534,517, the top of the range shows what the highest-selling studio, with a full book, actually produces.
Does SweatHouz disclose profitability?
The filing discloses sales alone, and withholds labor, rent, utilities and owner earnings. That gap matters more here than in most concepts. That is because saunas and cold plunges have a utility bill well above an ordinary service business, and it stays unquantified. Ask existing franchisees what theirs runs.
Who does bookkeeping for a SweatHouz franchise?
Two things shape the SweatHouz close. First, the cash you collect in a busy month is partly service you owe in a slow one. With a swing this wide, booking it on arrival makes May look far better and July far worse than either is.
Second, the SweatHouz royalty steps from 6% to 8% over the term, so books that hard-code 6% understate the liability from the day it steps up. Put the seasonality together with fixed costs that run right through the trough (technology fee, rent, utilities) and a thirteen-week cash forecast earns its place. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to SweatHouz
These are questions the SweatHouz filing leaves open. An owner or a buyer can put them to SweatHouz directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does SweatHouz see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many SweatHouz locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own studio.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed averages.
Talk to AveranWhere these figures come from.
Every figure here comes from LS Franchisor LLC's 2026 FDD and is unaudited by us, we are unaffiliated with the brand, the figures describe past performance at other studios, calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. SweatHouz® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: LS Franchisor LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.
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SweatHouz reads against the rest of the recovery, sauna and cryo group: beem Light Sauna · Pause Studio · Perspire Sauna Studio · Restore Hyper Wellness · Upgrade Labs. The recovery, sauna and cryo guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.