Perspire Sauna Studio franchise unit economics
Perspire Sauna Studio franchisees run studios of private infrared sauna rooms that sell monthly memberships for sauna sessions, red-light therapy, halotherapy and contrast showers.
Perspire Sauna Studio franchise at a glance
Perspire Sauna Studio's Item 19 reports revenue for 70 studios open the full year by quartile, with the revenue each sauna room bills a week.
Perspire Sauna Studio’s 70 studios open the full year billed between $227,660 and $887,832, averaging $504,519*, according to Item 19 of Perspire Sauna Studio’s 2026 FDD, issued 29 April 2026. The 70 in that group are 74%* of Perspire Sauna Studio’s 95 studios. A Perspire Sauna Studio franchise costs $523,437 to $1,147,477 to open, including a $50,000 initial franchise fee.
- Perspire Sauna Studio charges a royalty of 7% of sales and a 2% brand fund contribution.
- On Averan's reading, Perspire Sauna Studio's franchise fees come to about 9% of sales.
- Perspire Sauna Studio reported 92 franchised locations in its 2026 FDD.
- Work out Perspire Sauna Studio's fees at your own sales with the minimum fee calculator.
These figures come from Perspire Sauna Studio's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Landlord build-out allowances ran from $43,300 to $230,000. Both allowances went to Perspire Sauna Studio franchisees who opened in 2025, and they differ by $186,700.
- A sauna room bills $844 a week in the bottom quartile and $1,939 in the top. Those studios have the same rooms and the same equipment package, and 2.3 times the revenue.
- The system averages $504,519. The top quartile starts at $632,944, the second at $516,695, the third at $383,296.
- Fees take 13.6% of revenue at the bottom and 11.0% at the top. 9% of sales plus $14,160 a year that lands whatever you bill.
- Studio two costs $53,240 less than studio one. That is the franchise fee back. Construction, equipment, rent and the $50,000 of working capital (cash to run the business day to day) all repeat in full.
How much does a Perspire Sauna Studio franchise make?
The 2026 FDD for Perspire Sauna Studio reports 2025 gross revenue by quartile, from a top-quartile average of $705,823 to a bottom-quartile average of $307,142. The filing counts 95 Perspire Sauna Studio locations at the end of 2025, including 3 affiliate studios, and puts the total investment at $523,437 to $1,147,477. Weighting the quartiles by studio count gives a system average of $504,519, which is an Averan calculation.
Sales
Revenue by quartile, 2025
| quartile | Studios | Average | Median | Highest | Lowest | Met or beat the average |
|---|---|---|---|---|---|---|
| Top 25% | 18 | $705,823 | $687,605 | $887,832 | $632,944 | 7 (39%) |
| 2nd 25% | 17 | $567,080 | $563,008 | $625,191 | $516,695 | 7 (41%) |
| 3rd 25% | 17 | $437,801 | $440,137 | $483,039 | $383,296 | 9 (53%) |
| Bottom 25% | 18 | $307,142 | $308,295 | $382,004 | $227,660 | 9 (50%) |
| System average | 70 | $504,519 | n/a | $887,832 | $227,660 | n/a |
Quartile figures are as the brand reported them, covering 67 franchised and 3 affiliate studios.
A top-quarter studio bills 2.3 times what a bottom-quarter studio bills. That is $705,823 against $307,142, on the same equipment package and a comparable footprint of 1,600 to 2,000 square feet. Raising prices moves a studio a few points. Getting from $307,142 to $705,823 is traffic and retention, so the membership program sits at the center of this model.
Half the system falls below the average. The two lower quartiles cover 35 studios billing $437,801 and $307,142. A studio benchmarking itself against $504,519 without knowing its quartile learns very little. The quartile boundaries are the useful marks. The $632,944 minimum of the top quartile is the one worth aiming at.
Revenue per sauna room
The equipment package is specified plainly: the low end assumes six PC3 saunas plus one ADA-compliant PCA sauna, the high end nine PC3 plus one PCA. So a studio holds seven to ten rooms, and the room is the unit of capacity here the way a chair is in a salon.
| quartile | Annual revenue | Per room per week, 7 rooms | Per room per week, 10 rooms |
|---|---|---|---|
| Top 25% | $705,823 | $1,939 | $1,357 |
| 2nd 25% | $567,080 | $1,558 | $1,091 |
| 3rd 25% | $437,801 | $1,203 | $842 |
| Bottom 25% | $307,142 | $844 | $591 |
We divided each disclosed quartile average by seven and by ten rooms, and then by 52 weeks.
Revenue per room per week runs $591 to $1,939. A room either earns or sits, and the rooms cost the same either way.
Building ten rooms. Ten rooms at bottom-quarter revenue means every room earning $591 a week; seven rooms at the same revenue means $844. The equipment package runs $56,974 for seven saunas up to $121,453 for ten. The extra rooms raise your rent, your cleaning time and your staffing all year. Size the room count to the traffic you can prove.
Top performers
What separates the top Perspire Sauna Studio performers
Perspire Sauna Studio splits its locations into groups instead of publishing one average. The top group averaged $705,823 a year. The lowest averaged $307,142. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The top band sells 2.3× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 1,600 to 2,000 square feet. Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $523,437 to $1,147,477, a 2.2× range inside one brand.
- Fees and the minimum.Fees run about 9.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Gift cards.Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.Perspire Sauna Studio’s figures cover 70 of 95 studios: 67 of 92 franchised studios and all 3 affiliate studios. Studios not open all of 2025 are left out.
- What the filing does not include.Perspire Sauna Studio’s Item 19 gives no system-wide average and no profit, cost or margin data. It gives an average, a median and an attainment count for each quartile.
Build cost
Building costs and tenant improvement allowances
| Low | High | Range | |
|---|---|---|---|
| Gross construction cost | $498,043 | $693,216 | $195,173 |
| TI allowance from landlord | $230,000 | $43,300 | $186,700 |
| Net building work | $268,043 | $649,916 | $381,873 |
Gross costs, TI allowances and net figures all as the brand reported it, reflecting what franchisees actually spent building second-generation space in 2025.
Landlord allowances ranged $186,700 and construction costs ranged $195,173. At Perspire Sauna Studio the two ranges are close in size. Most operators put their effort into the contractor bid and take whatever allowance the lease offers. On these figures that leaves as much money on the table as overpaying a builder would. The allowance is also settled before you spend anything.
The top landlord allowance ran to $230,000. That studio ended up at $268,043 net on a $498,043 build. The lowest got $43,300 on a bigger build and landed at $649,916. Roughly $382,000 separates them on one line item, against a franchise fee of $50,000. If you are opening a second or third studio, this is where the money is.
Cost to open
| Line | Low | High |
|---|---|---|
| Building work, net of TI | $268,043 | $649,916 |
| Initial equipment package (7 to 10 saunas, halotherapy, chillers) | $56,974 | $121,453 |
| Initial franchise fee | $50,000 | $50,000 |
| Additional funds, three months | $50,000 | $50,000 |
| Pre-sale marketing and grand opening | $20,000 | $36,162 |
| Audio, TVs, speakers, security cameras | $18,197 | $25,977 |
| Signage | $15,235 | $34,089 |
| Technology fee through three months post-opening | $11,085 | $11,085 |
| Shipping and sauna install | $10,480 | $20,132 |
| Three months' rent and deposits | $5,946 | $57,000 |
| Everything else | $17,477 | $91,663 |
| Total | $523,437 | $1,147,477 |
Individual lines as the brand reported it; the "everything else" row is marked. That row collects office equipment and computers, permits, opening inventory, insurance, digital signage, professional and organization costs, travel and the new store opening kit.
Discounts available
- Perspire Sauna Studio takes $5,000 off the fee for each studio bought by current U.S. military members or honorably discharged veterans who own at least 50%.
- Perspire Sauna Studio takes $20,000 off the fee, one time, for its own qualified employees of at least 12 months.
- Perspire Sauna Studio takes $15,000 off the fee, one time, for recommended employees of its operating franchisees with at least 12 months' service.
From Item 5 of the Perspire Sauna Studio 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Under 12% of the build goes to the brand. That is $61,235 of a $523,437 low-end investment, and $61,385 of a $1,147,477 high end. The rest goes to a contractor, a landlord, a sauna manufacturer and a sign shop. Every one of those is a negotiation you run yourself, so two studios in the same system can open $624,040 apart.
Working capital is fixed at $50,000 regardless of size. It covers six to eight employees over the first three months, two of them full-time, and sits outside owner draw and debt service. On a build that can reach $1.1 million, three months of runway is the thinnest part of the plan.
Area development
| Low | High | |
|---|---|---|
| Development fee for two additional studios | $50,000 | $50,000 |
| First studio | $523,437 | $1,147,477 |
| Second studio | $470,197 | $1,097,477 |
| Third studio | $470,194 | $1,097,477 |
| Total | $1,520,311 | $3,392,431 |
As the brand reported it.
Studio two costs $53,240 less than studio one, and the saving is the franchise fee. Construction, equipment, rent and working capital all repeat in full. Whatever economics a second studio brings arrive on the operating side (shared management, shared marketing, a known playbook). Plan the capital accordingly.
Fees and the network
Fees by quartile
| quartile | Revenue | 9% of sales | Fixed fees | Total | Share of revenue |
|---|---|---|---|---|---|
| Top 25% | $705,823 | $63,524 | $14,160 | $77,684 | 11.0% |
| 2nd 25% | $567,080 | $51,037 | $14,160 | $65,197 | 11.5% |
| 3rd 25% | $437,801 | $39,402 | $14,160 | $53,562 | 12.2% |
| Bottom 25% | $307,142 | $27,643 | $14,160 | $41,803 | 13.6% |
We applied the disclosed rates to each disclosed quartile average.
The fixed fees cost a bottom-quarter studio two and a half points more of its revenue than a top-quarter one. $14,160 is 4.6% of $307,142 and 2.0% of $705,823, the same invoice, twice the weight. On its own that sounds small; sitting on top of 9% of sales, it means the lowest-selling studios in the system have the heaviest percentage load in the year they can least afford it.
Three rates can move on notice. The brand fund can go to 3%, the technology fee can rise 25% a year, and a cooperative can be established requiring $500 to $2,000. At the top of all three, a bottom-quarter studio's load moves toward 17% of revenue. Build that headroom into a multi-unit plan.
Units opened and closed, 2023 to 2025
| Year | Franchised | Company-owned | Total at year end | Net change |
|---|---|---|---|---|
| 2023 | 45 | 6 | 51 | +21 |
| 2024 | 65 | 6 | 72 | +21 |
| 2025 | 92 | 3 | 95 | +23 |
As the brand reported it.
The quartiles describe 70 studios; 95 were open at the end of the year. Twenty-five opened during 2025 and sit outside every revenue figure, the newest ones, by definition. So a studio in its opening year is left measuring itself against studios well past its own stage.
Item 19 describes the 70 studios as those "operating at the end of 2025", while Item 20 counts 95 outlets at that date.
Perspire recorded one closure in three years. That compares with 71 openings. Two non-renewals in Texas in 2024 and six transfers over three years complete the picture. For a system that added 23 studios in a single year, that is a network holding together. It is a fair thing to weigh against the wide revenue range above.
Questions we get asked
How much does a Perspire Sauna Studio franchise make?
Perspire Sauna Studio’s 70 studios open the full year billed between $227,660 and $887,832, averaging $504,519*, according to Item 19 of Perspire Sauna Studio’s 2026 FDD, issued 29 April 2026. The 70 in that group are 74%* of Perspire Sauna Studio’s 95 studios. A Perspire Sauna Studio franchise costs $523,437 to $1,147,477 to open, including a $50,000 initial franchise fee.
Does Perspire Sauna Studio disclose profitability?
Perspire Sauna Studio discloses revenue only. Item 19 gives average, median, high and low sales by quartile for all 70 studios open the full year, the 67 franchised ones and the three affiliate studios separately, with no cost lines. The cost anchors are the $50,000 of additional funds budgeted for a first three months covering six to eight employees, and a Perspire Sauna Studio fee schedule worth 9% of sales plus $14,160 a year.
What should I measure my Perspire Sauna Studio location against?
Measure a Perspire Sauna Studio location against its quartile boundary. The system average works out to $504,519, but the marks that matter are the minimum of each quartile. $632,944 gets you into the top 25%, $516,695 into the second, $383,296 into the third. Weekly, the top quartile averages $13,574 and the bottom $5,907. Add revenue per sauna room per week and you have a metric that survives a change in room count.
How much should I push on the tenant improvement allowance at Perspire Sauna Studio?
As hard as you push on the construction bid. Allowances on real 2025 builds ran $43,300 to $230,000, a $186,700 range against a $195,173 range in gross construction cost. The two levers are the same size, and the allowance is settled before you commit capital. Retail vacancy sat at 4.4% in mid-2026 with asking rents easing, so allowances take work in this market, a reason to start the conversation earlier.
Is a second studio cheaper to open at Perspire Sauna Studio?
By $53,240 at the low end, which is essentially the initial franchise fee credited through the development agreement. Construction, equipment, rent and the $50,000 of working capital all repeat at full price. The real return on a second studio comes from spreading management and marketing across two locations, so build the case on operating leverage.
Who does bookkeeping for a Perspire Sauna Studio franchise?
Memberships bill monthly ahead of the sessions, so part of your balance is service you still owe. The royalty and brand fund are calculated on Gross Revenues that include single-use, package and membership fees, retail. Gift cards count too. So the definition of that number reaches your cash directly. The tenant improvement allowance needs correct treatment at build time, since it changes both your depreciable basis and your rent expense over the lease term. Track revenue per sauna room per week alongside the monthly close. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no system-wide average. Perspire Sauna Studio reports annual gross revenue by quartile, so the $504,519 figure on this page is an Averan calculation.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Perspire Sauna Studio
These are questions the Perspire Sauna Studio filing leaves open. An owner or a buyer can put them to Perspire Sauna Studio directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Perspire Sauna Studio see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Perspire Sauna Studio locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own studio.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed quartiles.
Talk to AveranWhere these figures come from.
Every figure here comes from Sweat Equity Group, LLC's 2026 FDD, issued 29 April 2026 and covering the 2025 calendar year. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other studios. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. PERSPIRE SAUNA STUDIO® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Sweat Equity Group, LLC, 2026 Franchise Disclosure Document, issued 29 April 2026.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.