Fitness Premier franchise unit economics
Fitness Premier franchisees run full-service health clubs that sell monthly and annual memberships, personal and group training, and recovery suite services.
Fitness Premier franchise at a glance
Ten company clubs averaged $698,258 of sales and kept 22.5% after the disclosed costs and every franchise fee.
Fitness Premier’s 10 company-owned clubs open all of 2025 averaged $698,258 of sales, according to Item 19 of Fitness Premier’s 2026 FDD, issued 15 March 2026. Fitness Premier’s Item 19 also reports one franchised club, in Blue Ridge, Georgia, with $453,458 of 2025 sales, so the 11 reported clubs are 61%* of Fitness Premier’s 18 clubs at the end of 2025. Fees paid to Fitness Premier come to about 13.93%* of sales.
- A Fitness Premier franchise costs $456,900 to $1,591,600 to open, including a $49,500 initial franchise fee, according to the brand's 2026 FDD.
- Fitness Premier charges a royalty of 6% of sales, a 2% brand fund contribution and a $299 monthly technology fee.
- Fitness Premier reported 6 franchised locations in its 2026 FDD.
- Fitness Premier’s ten company clubs kept 22.5% of gross sales after direct costs, labor, rent, facility maintenance, utilities, insurance, marketing and the franchise fees a franchisee would pay, on Averan’s calculation. Fitness Premier’s FDD names this direct gross profit less disclosed expenses and franchise-related expenses, and it leaves out owner pay, professional fees and other overhead.
- Work out Fitness Premier's fees at your own sales with the minimum fee calculator.
- A Fitness Premier club runs 7,500 to 20,000 square feet.
- Fitness Premier’s Champaign club bills 2.6 times what its Monticello club does.
These figures come from Fitness Premier's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Rent runs 9.0% to 29.0% of sales across ten named clubs. That is $26,975 at Monticello against $229,032 at Champaign, on sales of $298,511 and $790,412.
- Plainfield bills $411,824 and is left with $13,250, 3.2%. Rent at 24.8% and labor at 40.2% take 65.0% between them.
- Sales per square foot runs $44 to $100. Mahomet earns $97 a foot on 6,390 square feet; Minooka earns $82 on 15,000.
- The continued assistance fee is $3,150 a month, flat. That is $37,800 a year, 12.7% of the smallest club's sales and 3.1% of the largest's.
- Five converted clubs grew monthly sales 22.2% to 152.3% in their first year. That is from the last full month before conversion to month thirteen after it.
How much does a Fitness Premier franchise make?
Fitness Premier’s 10 company-owned clubs open all of 2025 averaged $698,258 of sales. The brand’s disclosure document puts the ten company clubs’ profit after disclosed costs and franchise fees at 22.5% of revenue. Fees come off the top first, at about 13.9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Labor, rent, four other listed costs and the franchise fees come out of that figure, and owner pay and other overhead do not. The figures for the highest-selling and lowest-selling businesses are below.
Rent, labor & mix
Labor and rent as a share of sales
| Club | Sales | Labor | Rent | Both together | Share kept |
|---|---|---|---|---|---|
| Minooka | $1,231,994 | 28.6% | 14.6% | 43.2% | 31.6% |
| Coal City | $662,050 | 28.5% | 16.6% | 45.1% | 30.7% |
| Crete | $458,234 | 25.8% | 13.8% | 39.6% | 28.6% |
| Monticello | $298,511 | 33.6% | 9.0% | 42.6% | 22.2% |
| Manteno | $783,452 | 40.9% | 12.9% | 53.8% | 21.4% |
| Bourbonnais | $1,010,390 | 35.9% | 20.4% | 56.3% | 20.9% |
| Morris | $713,190 | 29.6% | 21.2% | 50.8% | 20.6% |
| Champaign | $790,412 | 27.2% | 29.0% | 56.2% | 19.8% |
| Mahomet | $622,523 | 39.7% | 22.7% | 62.4% | 13.1% |
| Plainfield | $411,824 | 40.2% | 24.8% | 65.0% | 3.2% |
We calculated every figure here from the filed dollar figures.
The three clubs keeping the most spend under 46% of sales on labor plus rent. Those three all sit under 46% on those two lines; the three lowest all sit above 56%. The only club that breaks the pattern is Monticello at 42.6%. It slips because at $298,511 of sales the flat $37,800 continued assistance fee costs it 12.7 points.
Labor runs 25.8% to 44.6% and excludes the owner entirely. Blue Ridge, the one franchised club disclosed, runs the highest at 44.6%. That is what an owner paying staff to do what a company club's management team absorbs looks like. Crete runs the lowest at 25.8%, and it also has the highest direct gross profit at 74.2%.
Rent per square foot varies more than sales per square foot. Champaign pays $21.81 a foot and Monticello $3.97, 5.5 times, where sales per foot run $44 to $100, 2.3 times. In a format taking 6,390 to 15,000 square feet, the rent rate matters roughly twice as much as the sales density it buys.
Revenue mix by club
| Club | Monthly membership | Annual membership | Training | Recovery | Other | Direct gross profit |
|---|---|---|---|---|---|---|
| Bourbonnais | 35.7% | 4.9% | 29.3% | 24.2% | 5.8% | 64.1% |
| Manteno | 40.6% | 4.8% | 28.9% | 21.6% | 4.2% | 59.1% |
| Crete | 63.7% | 6.9% | 16.0% | 7.5% | 5.9% | 74.2% |
As the brand reported it.
The more a club sells beyond the membership, the lower its direct gross profit. Crete takes 70.6% of its revenue from memberships and keeps 74.2% at the gross profit line. Bourbonnais takes 40.6% from memberships and 53.5% from training and recovery, and keeps 64.1%. Training and recovery need a person in the room; a membership needs a turnstile.
Recovery is 24.2% of Bourbonnais’s revenue and 7.5% of Crete’s. Both have 200 square feet of relax and restore suite. The same small room produces $244,919 at one club and $34,504 at another. That is 7.1 times as much from the same 200 square feet *.
Top performers
What separates the top Fitness Premier performers
Fitness Premier publishes one average, $698,258, and nothing else. The gap between its highest-selling and lowest-selling locations is not in the filing.
Decided before you open
- Capacity.Locations run 6,390 to 15,000 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $456,900 to $1,591,600, a 3.5× range inside one brand.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Fees.Fitness Premier’s fees run about 13.9% of sales, and Fitness Premier sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 11 of Fitness Premier’s 18 clubs at the end of 2025, made up of 10 of its 12 company-owned clubs and 1 of its 6 franchised clubs. Locations open less than the full year or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Item 19 publishes no median, no performance bands, no attainment figure. The only margin figures in the document come from the brand’s own locations.
- Sales spread in the category.Across 32 Fitness brands in this library, the top group sells 3.1× the bottom at the typical brand, and a median 43% of locations reach their own average *. Ask the franchisor for this brand’s spread.
Ten clubs, ten P&Ls
Sales and results by club, 2025
| Club | Gross sales | Square feet | Sales a square foot | Labor | Rent | After disclosed expenses | After franchise fees | Share kept |
|---|---|---|---|---|---|---|---|---|
| Minooka | $1,231,994 | 15,000 | $82 | 28.6% | 14.6% | $537,122 | $389,328 | 31.6% |
| Bourbonnais | $1,010,390 | 10,125 | $100 | 35.9% | 20.4% | $339,027 | $211,556 | 20.9% |
| Champaign | $790,412 | 10,500 | $75 | 27.2% | 29.0% | $266,480 | $156,787 | 19.8% |
| Manteno | $783,452 | 8,425 | $93 | 40.9% | 12.9% | $273,777 | $167,424 | 21.4% |
| Morris | $713,190 | 12,000 | $59 | 29.6% | 21.2% | $250,405 | $147,203 | 20.6% |
| Coal City | $662,050 | 8,500 | $78 | 28.5% | 16.6% | $300,550 | $203,423 | 30.7% |
| Mahomet | $622,523 | 6,390 | $97 | 39.7% | 22.7% | $175,686 | $81,823 | 13.1% |
| Crete | $458,234 | 7,485 | $61 | 25.8% | 13.8% | $210,408 | $131,009 | 28.6% |
| Plainfield | $411,824 | 9,120 | $45 | 40.2% | 24.8% | $88,590 | $13,250 | 3.2% |
| Monticello | $298,511 | 6,800 | $44 | 33.6% | 9.0% | $134,945 | $66,413 | 22.2% |
| Blue Ridge, franchised | $453,458 | 8,000 | $57 | 44.6% | 9.1% | $160,743 | n/a | 35.4% |
| Ten company clubs * | $698,258 | n/a | n/a | 32.7% | 18.8% | $257,699 | $156,822 | 22.5% |
Gross sales, square footage, sales per square foot, the two results columns and the underlying labor and rent dollars are all as the brand reported it for each named club.
The margin runs 3.2% to 31.6% on sales that vary 4.1 times. Minooka keeps $389,328 of $1,231,994 and Plainfield keeps $13,250 of $411,824. Between them sits Coal City, which keeps 30.7% on $662,050, half Minooka's sales and almost the same margin. Scale helps here, but it decides far less than the lease does.
Champaign bills more than Monticello and keeps a lower share. Champaign bills $790,412 and keeps 19.8%. Monticello bills $298,511, 38% as much, and keeps 22.2%. The difference is $229,032 of rent against $26,975. A club can out-sell another by half a million dollars and still finish behind it on the strength of one signature.
Mahomet earns the second-highest sales per square foot and the second-lowest margin. That is $97 a foot on 6,390 square feet, and 13.1% kept. Labor at 39.7% and rent at 22.7% take 62.4%. A small, busy club with an expensive lease and a heavy roster is the combination that fails.
Across all ten, $257,699 remains after the disclosed expenses and $156,822 after the franchise fees. That is 36.9% and 22.5% of the $698,258 average. Both figures still have to pay the owner, interest, tax, depreciation, professional fees, administrative costs and everything else outside the five disclosed expense lines.
Fees and what it costs to open
Royalty and fees by club
| Club | Sales | Royalty and fund at 8% | Continued assistance and technology | Paid to the brand | Share of sales | Assistance fee alone |
|---|---|---|---|---|---|---|
| Minooka | $1,231,994 | $98,560 | $41,388 | $139,948 | 11.4% | 3.1% |
| Bourbonnais | $1,010,390 | $80,831 | $41,388 | $122,219 | 12.1% | 3.7% |
| Ten-club average | $698,258 | $55,861 | $41,388 | $97,249 | 13.9% | 5.4% |
| Coal City | $662,050 | $52,964 | $41,388 | $94,352 | 14.3% | 5.7% |
| Crete | $458,234 | $36,659 | $41,388 | $78,047 | 17.0% | 8.2% |
| Plainfield | $411,824 | $32,946 | $41,388 | $74,334 | 18.0% | 9.2% |
| Monticello | $298,511 | $23,881 | $41,388 | $65,269 | 21.9% | 12.7% |
Ours, built from the filed rates: a 6% royalty, a 2% brand development fund fee, a 3% minimum local marketing spend, a technology fee of $299 a month which may rise to $1,250. The continued assistance and support fee is $3,150 a month. The local marketing spend is not paid to the brand and is left out of the table.
Every club pays $41,388 a year in flat fees regardless of size. That is the $37,800 continued assistance and support fee plus $3,588 of technology. At Monticello's $298,511 of sales that is 13.9% of the top line before a single percentage-based fee; at Minooka's $1,231,994 it is 3.4%. The whole reason the rate paid to the brand runs 11.4% to 21.9% on identical terms is that one line.
The technology fee can quadruple. That is $299 a month today with a stated ceiling of $1,250, $15,000 a year against $3,588. At the smallest club that would take the flat component from 13.9% of sales to 17.7%. Model it at the ceiling.
Converting an existing club halves the franchise fee. $49,500 becomes $24,750 for an operator with a comparable full-service health club, and veterans receive 10% off. A multi-unit agreement adds $35,000 for a second club and $25,000 each for the third through tenth, with a minimum commitment of three.
Cost to open a club
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $49,500 | $49,500 |
| Construction and building work | $150,000 | $840,000 |
| Lease deposits, three months | $5,000 | $30,000 |
| Furniture, fixtures and equipment | $190,000 | $500,000 |
| Signage | $8,000 | $12,000 |
| Computer, software, tech package and point of sale | $15,000 | $26,000 |
| Grand opening marketing | $10,000 | $20,000 |
| Initial inventory | $2,000 | $12,500 |
| Utility deposits | $400 | $1,600 |
| Insurance deposits, three months | $1,000 | $3,000 |
| Travel for initial training | $2,000 | $5,000 |
| Professional fees | $7,000 | $30,000 |
| Licenses and permits | $2,000 | $12,000 |
| Additional funds, three months | $15,000 | $50,000 |
| Total | $456,900 | $1,591,600 |
As the brand reported it.
Discounts available
- Fitness Premier takes 10% off the first franchise's fee for honorably discharged U.S. military veterans.
- Fitness Premier takes 50% off (to $24,750) for owners converting a comparable existing full-service health club.
- Fitness Premier charges a $35,000 development fee for a second club and $25,000 for each third to tenth club under a Multi-Unit Development Agreement.
From Item 5 of the Fitness Premier 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Construction and equipment are $340,000 to $1,340,000 of the total. That is 74% and 84% of each column. Against a ten-club average of $698,258 in sales, the low-end build is 0.65 times a year of revenue and the high end 2.28. The clubs in the tables above run 6,390 to 15,000 square feet. So an owner choosing the small end of the format halves the capital and, on this evidence, loses little sales density.
Three months of working capital is carried at $15,000 to $50,000. The Fitness Premier build can exceed $1.5 million. Plainfield's $13,250 of annual result is a reminder of what a thin cushion buys when the lease goes wrong.
Conversions & the network
Sales before and after conversion
| Club | Converted | Last full month before | Month 13 after | Growth |
|---|---|---|---|---|
| Morris | May 2022 | $24,534 | $61,890 | +152.3% |
| Crete | September 2016 | $15,494 | $36,580 | +136.1% |
| Blue Ridge, franchised | May 2023 | $12,884 | $26,879 | +108.6% |
| Minooka | March 2019 | $43,033 | $76,949 | +78.8% |
| Plainfield | July 2021 | $32,225 | $39,395 | +22.2% |
As the brand reported it, including the growth percentages.
Three of five converted Fitness Premier clubs at least doubled their monthly sales inside a year. Morris went from $24,534 to $61,890. Minooka grew 78.8% and Plainfield 22.2%, and Plainfield is the club that now keeps 3.2% of its sales. The same club that converted lowest is the one carrying the lowest economics today.
Converting an existing club lowers the franchise fee and the technology package. The franchise fee halves to $24,750, the technology package falls from $15,000 to $26,000 down to $2,500 to $12,000, and an existing club arrives with members and equipment. On the evidence of these five, it also arrives with an immediate revenue step.
Units opened and closed, 2023 to 2025
| Year | Franchised start | Franchised end | Company start | Company end | Total end |
|---|---|---|---|---|---|
| 2023 | 2 | 3 | 15 | 15 | 18 |
| 2024 | 3 | 4 | 15 | 14 | 18 |
| 2025 | 4 | 6 | 14 | 12 | 18 |
As the brand reported it.
Franchised clubs went from 2 to 6 while company clubs went from 15 to 12. Franchised clubs went 2, 3, 4, 6; company clubs went 15, 15, 14, 12. That is a franchisor converting its own estate, which is worth reading alongside a filing where ten of the eleven disclosed clubs are company-owned.
Six franchised clubs exist and one is disclosed. It is Blue Ridge, in Georgia, billing $453,458. Of the other five, two opened during 2025 and three were excluded as unrepresentative. So an owner comparing themselves against these numbers is comparing themselves largely against a management company operating in its home market.
What territory you get
Your designated territory is the smaller of 2.5 road miles or 50,000 people. With a stated minimum size of zero, set once a site is approved, and identified by postcode, boundary streets, highways, county lines or market area. A club inside a shopping mall may have its territory limited to the mall itself. Relocation is entirely at the franchisor's discretion and assessed case by case.
Questions we get asked
Questions owners ask.
How much does a Fitness Premier franchise make?
Fitness Premier’s 10 company-owned clubs open all of 2025 averaged $698,258 of sales, according to Item 19 of Fitness Premier’s 2026 FDD, issued 15 March 2026. Fitness Premier’s Item 19 also reports one franchised club, in Blue Ridge, Georgia, with $453,458 of 2025 sales, so the 11 reported clubs are 61%* of Fitness Premier’s 18 clubs at the end of 2025. Fees paid to Fitness Premier come to about 13.93%* of sales.
What should a Fitness Premier club be billing?
The ten named company clubs billed $298,511 to $1,231,994 in 2025, averaging $698,258. The one disclosed franchised club, Blue Ridge in Georgia, billed $453,458. Sales per square foot ran $44 to $100 on clubs of 6,390 to 15,000 square feet. These are Illinois and Indiana clubs owned by the franchisor's affiliate plus one in Georgia, so the sample is a home market.
What does a Fitness Premier club keep?
The ten company Fitness Premier clubs kept $257,699 on average, 36.9% of sales, after labor, rent, facility maintenance, utilities, insurance and marketing. After every franchise fee, the ten company clubs kept 3.2% to 31.6% of sales, $13,250 to $389,328, averaging $156,822 or 22.5%. That figure still excludes owner compensation, interest, tax, depreciation, professional fees, administrative costs and everything else outside those five disclosed expense lines.
What decides whether a Fitness Premier club works?
Labor plus rent decides most of it. Ranked by those two lines together, the clubs rank almost exactly by what they keep. The three Fitness Premier clubs that keep the most sit under 46% and the three that keep the least sit above 56%. Rent alone runs 9.0% to 29.0% of sales, $3.97 to $21.81 a square foot, and is a wider range than sales per square foot. Champaign bills $790,412 and keeps less of it than Monticello, which bills $298,511, entirely because of a $202,057 difference in rent.
What does Fitness Premier cost a franchisee each year?
Fitness Premier charges a 6% royalty, a 2% brand development fund fee and a $299 monthly technology fee that may rise to $1,250, and requires a 3% minimum local marketing spend. Fitness Premier also charges a $3,150 monthly continued assistance and support fee. The charges paid to the brand are 8% of sales plus $41,388 flat, 11.4% of the largest club's sales and 21.9% of the smallest's; the local marketing spend is on top. The flat portion alone is 3.4% at the top and 13.9% at the bottom.
Who does bookkeeping for a Fitness Premier franchise?
The franchisor’s own clubs report in a fixed format. That gives the close an exact target. Gross sales split five ways, then managerial and non-managerial labor separately, then rent, facility maintenance, utilities, insurance and marketing, then the franchise fees. Reporting to that shape lets an owner benchmark line by line against ten named clubs. Three things deserve their own attention. Split labor into managerial and non-managerial, because the difference between clubs lives mostly in the non-managerial line. Track recovery and training revenue separately against the 7.5% to 24.2% and 16.0% to 29.3% ranges these clubs show, because those two lines carry labor and the membership line carries none. Then carry the $3,150 monthly assistance fee and the technology fee as fixed costs, which together are 13.9% of a $298,511 club’s sales. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no median. Only an average is published, which a few large locations can lift on their own.
- The filing gives no range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Fitness Premier
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Fitness Premier locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What are rent and labor costing you at Fitness Premier?
We review your unit economics, cash forecast and reporting, built around the two lines that rank these clubs.
Talk to AveranWhere these figures come from.
Every figure here comes from FP Franchising, LLC’s 15 March 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Fitness Premier® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: FP Franchising, LLC, 2026 Franchise Disclosure Document, issued 15 March 2026.
the franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Fitness Premier reads against the rest of the gyms and clubs group: Anytime Fitness · Crunch Fitness · Planet Fitness · Snap Fitness · UFC GYM. The gyms and clubs guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.