Snap Fitness franchise unit economics
Snap Fitness franchisees run 24-hour gyms that sell monthly memberships.
Snap Fitness franchise at a glance
Snap Fitness’ Item 19 reports 2025 sales and members by quartile for 459 franchised clubs, and sales, members and net operating income for the franchisor’s 8 corporate clubs.
Snap Fitness franchisees averaged $277,584 of sales in 2025, with a median of $234,451, according to Item 19 of Snap Fitness’ 2026 FDD, issued 7 May 2026. The 459 in that group are 99.8%* of Snap Fitness’ 460 locations. A Snap Fitness franchise costs $554,731 to $827,621 to open.
- A Snap Fitness franchise costs $554,731 to $827,621 to open, according to the brand's 2026 FDD.
- Snap Fitness reported 460 franchised locations in its 2026 FDD.
- At Snap Fitness’ 8 corporate clubs, labor took 26% and rent and CAM took 20% of revenue in 2025.
These figures come from Snap Fitness's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The flat franchise fees are $30,323 a year before any member-based charge.That is 7.7% of top-quarter revenue and 29.2% of bottom-quarter revenue, on a $725 monthly royalty.
- Corporate clubs bill $466,552 against $277,584 across 459 franchised clubs.That is 68.1% more, on 870 members against 724, $44.69 a member a month against $31.95.
- The franchised network fell from 547 clubs to 460 in three years.That is a 15.9% drop, with company clubs falling from 12 to 8 at the same time.
- Clubs over 8,000 square feet bill $567,318 and clubs under 4,000 bill $229,984.That is 2.47 times the revenue on 2.13 times the members, across 24 and 225 clubs.
- The corporate clubs spend 0.89% of revenue on marketing.That is $4,174 a club, the lowest marketing line of any brand in this library.
How much does a Snap Fitness franchise make?
The average Snap Fitness unit reported $277,584 of revenue in the 2026 FDD, and the median reported $234,451. Item 19 of the Snap Fitness FDD publishes revenue for franchised locations and a statement of revenue, expenses and earnings only for corporate clubs, so what an owner keeps depends on the costs set out below. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and members
Sales and members by quartile, 2025
| quartile | Clubs | Sales | Sales growth | Members | Member growth | Revenue per member a month | Highest / lowest sales |
|---|---|---|---|---|---|---|---|
| Top quartile | 115 | $522,423 | +8% | 1,107 | −1% | $39.33 | $1,623,508 / $331,997 |
| Second quartile | 114 | $278,393 | +2% | 763 | +4% | $30.41 | $331,884 / $234,774 |
| Third quartile | 115 | $193,421 | +1% | 615 | 0% | $26.21 | $234,451 / $153,223 |
| Bottom quartile | 115 | $116,106 | 0% | 412 | 0% | $23.48 | $152,076 / $45,714 |
| All franchised | 459 | $277,584 | +5% | 724 | +1% | $31.95 | $1,623,508 / $45,714 |
Sales, growth rates, member counts, highs and lows are as the brand reported it; revenue per member is marked. We divided sales by members and by twelve.
The top quartile grew sales 8% and the bottom quartile grew 0%. Second and third grew 2% and 1%. So growth in this system is concentrated entirely at the high end, and it is arriving without members. The top quarter's member count actually fell 1% while its revenue rose 8%. That combination is price and mix.
Revenue per member runs $23.48 a month at the bottom quartile and $39.33 at the top. That is a 1.68 times gap, against a 4.50 times gap on sales and 2.69 times on members. So roughly two thirds of the revenue range is member count and a third is what each member is worth. Both figures sit below the $44.95 to $60 headline membership price, which is what discounting, dormant members and unreported training revenue together look like.
The highest-selling franchised club bills $1,623,508 and the lowest-selling $45,714. That is 35.5 times. The bottom quarter's ceiling of $152,076 is 29% of the top quarter's $522,423 average and 9.4% of the highest Snap Fitness club. In a system of 459 clubs that is an extremely wide distribution for a format with a standard footprint and a standard price list.
Sales by club size
| Size | Clubs | Average sales | Median sales | Average members | Revenue per member a month | Highest / lowest sales |
|---|---|---|---|---|---|---|
| 8,000 square feet and over | 24 | $567,318 | $486,750 | 1,290 | $36.65 | $1,623,508 / $80,493 |
| 6,000 to 8,000 | 43 | $367,016 | $318,870 | 904 | $33.83 | $1,110,200 / $129,923 |
| 4,000 to 6,000 | 167 | $277,049 | $251,558 | 757 | $30.50 | $947,451 / $78,451 |
| Under 4,000 | 225 | $229,984 | $193,828 | 605 | $31.68 | $1,540,524 / $45,714 |
Sales, medians, member counts, highs and lows are as the brand reported it; revenue per member is marked *.
Clubs over 8,000 square feet have 2.47 times the sales and 2.13 times the members of clubs under 4,000. That is $567,318 against $229,984, on 1,290 members against 605. So larger clubs win on both counts, and they win slightly more on revenue than on headcount. That is $36.65 a member a month against $31.68. Size buys traffic first and pricing power second.
225 of 459 clubs are under 4,000 square feet and 24 are over 8,000. Half the system sits in the smallest group and 5% in the largest. That concentration at the small end pulls the all-club average down to $277,584. It accounts for why the investment estimate is built around the 4,000 to 6,000 foot format.
A club under 4,000 square feet has the second-highest sales in the system, at $1,540,524. That compares with $1,623,508 for the largest group. So the format is capable of an exceptional result at any size, and the size groups describe the typical outcome.
Top performers
What separates the top Snap Fitness performers
Snap Fitness splits its locations into groups instead of publishing one average. The top group averaged $522,423 a year. The lowest averaged $116,106. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $234,451. The average was $277,584. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 4.5× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 4,000 to 6,000 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $554,731 to $827,621, a 1.5× range inside one brand.
- Lease cost.Occupancy cost ran 20.0% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
Live operating levers
- Wages.Wages take 26.0% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost.Rent and building costs take 20.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
Context you underwrite around
- Locations included.These figures cover 459 of 460 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. The only margin figures in the document come from the brand’s own locations.
The brand’s own profit and loss
Corporate club results, 2025
| Line | All 8 clubs | Share | Top four | Share | Bottom four | Share |
|---|---|---|---|---|---|---|
| Memberships | $360,448 | n/a | $461,743 | n/a | $259,152 | n/a |
| Personal training | $52,372 | n/a | $66,906 | n/a | $37,839 | n/a |
| Insurance reimbursement | $39,575 | n/a | $48,363 | n/a | $30,787 | n/a |
| Product and club enhancement | $1,420 | n/a | $1,194 | n/a | $1,647 | n/a |
| Other | $12,737 | n/a | $15,540 | n/a | $9,934 | n/a |
| Total sales | $466,552 | 100% | $593,746 | 100% | $339,358 | 100% |
| Labor | $121,025 | 26% | $145,948 | 25% | $96,101 | 28% |
| Personal trainers | $16,380 | 4% | $21,139 | 4% | $11,620 | 3% |
| Bank service charges | $16,325 | 3% | $20,348 | 3% | $12,301 | 4% |
| Product cost | $2,459 | 1% | $2,681 | 0% | $2,237 | 1% |
| Franchisor fees | $34,705 | 7% | $37,558 | 6% | $31,852 | 9% |
| Gross profit | $275,659 | 59% | $366,071 | 62% | $185,247 | 55% |
| Rent and CAM | $91,511 | 20% | $117,171 | 20% | $65,852 | 19% |
| Utilities and telecom | $28,188 | 6% | $35,867 | 6% | $20,510 | 6% |
| Repairs, maintenance, cleaning | $20,943 | 4% | $24,903 | 4% | $16,983 | 5% |
| Other general and administrative | $17,784 | 4% | $15,498 | 3% | $20,069 | 6% |
| Insurance | $6,569 | 1% | $6,569 | 1% | $6,569 | 2% |
| Marketing and advertising | $4,174 | 1% | $4,027 | 1% | $4,321 | 1% |
| Real estate tax | $3,436 | 1% | $5,179 | 1% | $1,693 | 0% |
| Net operating income after operating costs | $103,054 | 22% | $156,857 | 26% | $49,251 | 15% |
All figures and the filed percentages are as the brand reported it.
Corporate clubs bill $466,552 against $277,584 at the average franchised club. That is 68.1% more. Some of that gap is definitional, franchised clubs have historically reported zero personal training revenue, and training plus insurance reimbursement is $91,947 of the corporate figure. Strip both out and the corporate membership and other lines still total $374,605, which is 35.0% above the franchised average.
Marketing is $4,174 a club, 0.89% of revenue. That is less than insurance, and less than real estate tax at the top four. It is a fraction of the $7,200 a year a Snap Fitness franchisee is required to spend on local marketing funds and programs. It is the lowest marketing line in this library by a wide margin. It sits in a system that has shrunk for three consecutive years.
Labor and rent take 46% of revenue between them. That is $121,025 and $91,511, before the $16,380 spent on personal trainers. At the bottom four clubs labor rises to 28% while rent falls to 19%, and net operating income halves from 26% to 15%. The lowest-selling of the eight lost $21,486.
Franchisor fees are 9% of revenue at the bottom four clubs and 6% at the top four. That is $31,852 against $37,558, a $5,706 difference on revenue differing by $254,388. That is the flat fee structure doing exactly what a flat fee structure does, and the corporate statement puts a number on it.
Fees and what it costs to open
Royalty and fees
| quartile | Sales | Members | Flat monthly charges | Membership maintenance | Total | Share of sales |
|---|---|---|---|---|---|---|
| Top quartile | $522,423 | 1,107 | $30,323 | $9,697 | $40,021 | 7.7% |
| All franchised | $277,584 | 724 | $30,323 | $6,342 | $36,666 | 13.2% |
| Second quartile | $278,393 | 763 | $30,323 | $6,684 | $37,007 | 13.3% |
| Third quartile | $193,421 | 615 | $30,323 | $5,387 | $35,711 | 18.5% |
| Bottom quartile | $116,106 | 412 | $30,323 | $3,609 | $33,933 | 29.2% |
We built this from Snap Fitness's filed rates.
There is no percentage royalty in this fee schedule. The entire brand cost is fixed charges plus 73 cents a member a month. For a club at the top quartile that means the franchisor takes 7.7% of sales; at the bottom quartile it takes 29.2%. On the system's $1,623,508 club the flat stack alone would be 1.9%. The structure rewards scale more aggressively than any percentage royalty could.
$7,200 a year of the flat fees is local marketing the franchisee spends in their own market. That is $200 to a fund or cooperative and $400 on local promotional programs. Set against the corporate clubs' actual marketing spend of $4,174, the required figure is 1.7 times what the franchisor itself spends per club, which is a question worth asking directly.
A new membership costs $7.25 and each membership costs $0.73 a month to maintain. At the average club's 724 members that maintenance fee is $6,342 a year. The new-membership fee means customers lost has a direct cost. A club replacing a third of its base annually pays roughly $1,750 on top for the privilege.
Cost to open a club
| Item | Low | High |
|---|---|---|
| Payable to the franchisor | $61,231 | $62,621 |
| Building work | $175,000 | $300,000 |
| Exterior signage | $10,000 | $20,000 |
| Furniture and fixtures | $20,000 | $30,000 |
| Fitness equipment | $200,000 | $250,000 |
| Technology | $15,000 | $20,000 |
| Travel and training | $2,000 | $3,500 |
| Professional fees | $5,000 | $30,000 |
| Miscellaneous opening costs | $5,000 | $10,000 |
| Building costs, three months | $26,500 | $36,500 |
| Lease deposits | $10,000 | $15,000 |
| Additional funds | $25,000 | $50,000 |
| Total | $554,731 | $827,621 |
As the brand reported it.
Discounts available
- Snap Fitness charges existing franchisees $34,500 instead of $39,500 for a second or later club.
- Snap Fitness takes $5,000 off (to $34,500) for qualified veterans (VetFran).
- Snap Fitness charges an area development fee of $89,500 for the first three clubs and $25,000 for each additional club.
From Item 5 of the Snap Fitness 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Fitness equipment is $200,000 to $250,000, 36% of the low-end build. It is the largest single line, ahead of building work at $175,000 to $300,000. Most franchisees finance it, though the estimate assumes it is bought outright before opening. A 4,000 to 6,000 foot club is the size group that averages $277,049 of sales, so the low-end build is twice a year of revenue.
Three months of occupancy cost plus working capital is $51,500 to $86,500. That compares with a bottom quartile averaging $116,106 of annual sales and 412 members. The corporate statement shows one of eight clubs losing $21,486 in a full year. So that working capital assumption deserves stress-testing against a slow build-up.
The network of locations
Clubs opened and closed, 2023 to 2025
| Year | Franchised start | Franchised end | Net change | Company start | Company end | Total end |
|---|---|---|---|---|---|---|
| 2023 | 547 | 510 | −37 | 12 | 10 | 520 |
| 2024 | 510 | 484 | −26 | 10 | 9 | 493 |
| 2025 | 484 | 460 | −24 | 9 | 8 | 468 |
As the brand reported it.
The franchised system has lost 87 clubs in three years and the company estate has lost four. Those are drops of 15.9% and 33.3%. The rate of decline is easing (37, then 26, then 24) but the direction has held for three consecutive years. The bottom quartile averages $116,106 of sales against $33,933 of Snap Fitness franchise fees.
Revenue per club grew 4.5% while the club count fell 5.0% in 2025. That is $265,574 to $277,584 across the surviving base. Those two facts together describe a system where the lowest-selling clubs are leaving and the survivors are doing slightly better. That is a real improvement in the average and a real contraction in the whole.
Questions we get asked
Questions owners ask.
How much does a Snap Fitness franchise make?
Snap Fitness franchisees averaged $277,584 of sales in 2025, with a median of $234,451, according to Item 19 of Snap Fitness’ 2026 FDD, issued 7 May 2026. The 459 in that group are 99.8%* of Snap Fitness’ 460 locations. A Snap Fitness franchise costs $554,731 to $827,621 to open.
What should a Snap Fitness club be billing?
The 459 franchised clubs averaged $277,584 of sales on 724 members in 2025, with a median of $234,451 and 652 members. By quartile, Snap Fitness locations averaged $522,423, $278,393, $193,421 and $116,106, on 1,107, 763, 615 and 412 members. The range runs $45,714 to $1,623,508. By size, clubs over 8,000 square feet average $567,318 and clubs under 4,000 average $229,984.
What does a Snap Fitness club earn?
The only cost data comes from the franchisor's eight corporate clubs, which averaged $466,552 of revenue and $103,054 of net operating income, 22%. The top four ran 26% and the bottom four 15%, and the lowest-selling of the eight lost $21,486. Labor was 26% of revenue, rent and CAM 20%, and franchisor fees 7%. Those clubs bill 68.1% more than the average franchised club, partly because franchised clubs have historically reported zero personal training revenue.
What does Snap Fitness cost a franchisee each year?
There is no percentage royalty. The royalty is $725 a month, and alongside it sit $518 of national marketing, $200 of local marketing fund, $400 of local marketing, $450 of technology, $159 for the app, $45 of insurance processing and $29.95 for the medical panic system, $30,323 a year in total. Add $0.73 a month per membership and $7.25 for each new membership agreement. That works out at 7.7% of top-quarter sales and 29.2% of bottom-quarter sales. Every flat charge rises annually with inflation.
Does a bigger club do better at Snap Fitness?
Yes, on both counts. A Snap Fitness club over 8,000 square feet averages $567,318 on 1,290 members, against $229,984 on 605 for a club under 4,000, which is 2.47 times the revenue on 2.13 times the members. That is $36.65 a member a month against $31.68. But 225 of 459 clubs sit in the smallest group and only 24 in the largest. The investment estimate is built around a 4,000 to 6,000 foot club, which averages $277,049.
Who does bookkeeping for a Snap Fitness franchise?
A flat fee structure changes what the monthly pack has to show. The brand cost here is $30,323 a year plus 73 cents a member a month. So the useful metric is that total as a percentage of trailing twelve-month sales, 7.7% at the top quartile and 29.2% at the bottom. That metric matters because it is the clearest single measure of whether a club has grown into its cost base. Two more things belong in the close. The first is revenue per member per month, benchmarked against $31.95 across the system and $39.33 at the top quartile, because member count and member value move independently here and the quarter tables show the top group growing revenue 8% while its member count fell. The second is a customers lost count, because a $7.25 fee attaches to every new membership agreement, which makes replacing members a direct expense. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Snap Fitness
These are questions the Snap Fitness filing leaves open. An owner or a buyer can put them to Snap Fitness directly.
- What do franchised Snap Fitness locations at the median spend on wages and rent as a share of sales? Item 19 of the Snap Fitness FDD publishes a statement of revenue, expenses and earnings only for corporate clubs.
- Which factors does Snap Fitness see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- What do the fees add up to as a share of sales at the average location, once minimums and technology charges are counted?
- How many Snap Fitness locations closed, were sold, or changed hands last year, and why?
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Talk to AveranWhere these figures come from.
Every figure here comes from Snap Fitness, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Snap Fitness® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Snap Fitness, Inc., 2026 Franchise Disclosure Document, issued 7 May 2026.
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Snap Fitness reads against the rest of the gyms and clubs group: Anytime Fitness · Crunch Fitness · Fitness Premier · Planet Fitness · UFC GYM. The gyms and clubs guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.