UFC GYM franchise unit economics
UFC GYM franchisees run mixed martial arts gyms that sell memberships, personal training and retail.
UFC GYM franchise at a glance
The 25 company-managed UFC GYM Signature and UFC FIT gyms in Item 19 averaged $3,971,640 of revenue in 2025 across 34,086 square feet and 6,006 members.
UFC GYM’s 25 company-owned or company-managed Signature and UFC FIT gyms averaged $3,971,640 of sales in 2025, with a median of $4,094,401, according to Item 19 of UFC GYM’s 2026 FDD, issued 17 April 2026. The 25 managed UFC GYM gyms are 42%* of UFC GYM’s 59 gyms at the end of 2025. Fees paid to UFC GYM come to about 10.68%* of sales.
- A UFC GYM franchise costs $155,388 to $573,738 to open, including a $50,000 initial franchise fee, according to the brand's 2026 FDD.
- UFC GYM charges a royalty of 4% of sales, a 2% brand fund contribution and a $1,208 monthly technology fee.
- Work out UFC GYM's fees at your own sales with the minimum fee calculator.
These figures come from UFC GYM's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- UFC GYM’s average gym takes 39.8% of its revenue from outside membership dues*. That is $1,581,507 a gym, or $263 a member a year on top of $398 of dues a member*.
- Franchise fees are $424,060, or 10.68% of revenue *. Of the 6,006 members, 641 exist purely to cover it *.
- A 3.40% charge on recurring revenue sits on top of the 4% royalty. That is $81,265 at the average dues line *, which is $1,832 more than the $79,433 UFC GYM marketing fund.
- UFC GYM local marketing is $90,000 a year, a fixed $7,500 a month. That equals the revenue of 136 members at $661 a member*, and the lowest-selling gym pays the same $90,000 as the highest-selling one.
- UFC GYM’s average gym ended 2025 with 6,543 members, up 19.6% from 5,469, and averaged 6,006 across the year. Over three years UFC GYM’s franchised outlets went from 61 to 58, after peaking at 66 at the end of 2024, and its company-owned outlets fell from 20 to 1.
How much does a UFC GYM franchise make?
The 25 UFC GYM gyms in Item 19 are company-managed, and UFC GYM owned 1 outlet at the end of 2025. Those 25 company-managed UFC GYM Signature and UFC FIT gyms averaged $3,971,640 of sales in 2025 and their median was $4,094,401. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 10.7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The member and the foot
Results at company-owned and managed gyms, 2025
| Statistic | Square feet | Members | Revenue | Dues | Revenue a member * | Revenue a square foot * |
|---|---|---|---|---|---|---|
| Highest | 45,388 | 8,789 | $6,224,979 | $3,986,405 | n/a | $137.15 |
| Average | 34,086 | 6,006 | $3,971,640 | $2,390,133 | $661.28 | $116.52 |
| Median | 34,193 | 6,204 | $4,094,401 | $2,351,552 | $659.96 | $119.74 |
| Lowest | 19,924 | 3,257 | $2,141,400 | $1,448,744 | n/a | $107.48 |
Every size, member, revenue and dues figure is as the brand reported it and the per-member and per-foot columns divide one by the other, marked *.
Dues are $33.16 a member a month and total sales is $55.11 *. So every member has about $22 a month of training, retail and other spend.
The square foot earns $107.48 at the smallest gym and $137.15 at the largest *. That is a 28% range across UFC GYM's reporting gyms.
UFC GYM’s average gym ended 2025 with 6,543 members, up 19.6% from 5,469, and averaged 6,006 across the year. The year-end count was 1,074 members above the start of the year.
The median UFC GYM gym billed $122,761 more than the average*. The median is $4,094,401 and the average is $3,971,640, and the lowest-selling gym, at $2,141,400, pulls the average down.
The largest gym is 2.28 times the smallest and earns 2.91 times as much *. So at UFC GYM revenue scales faster than floor space.
Four formats, four prices
The four gym formats
| Format | Square feet | Initial fee | Royalty | Local marketing a month | Total investment |
|---|---|---|---|---|---|
| Jiu Jitsu | 1,500 to 3,000 | $30,000 | 6% | $2,500 | $155,388 to $573,738 |
| Class by UFC GYM | 2,000 to 3,000 | $30,000 | 6% | $2,500 | $252,457 to $566,500 |
| Core | 8,000 to 12,000 | $40,000 | 5% | $3,500 | n/a |
| Signature and UFC FIT | Averaging 34,086 | $50,000 | 4% | $7,500 | n/a |
Every figure is as the brand reported it. The fees payable to the brand run $105,088 to $200,638 for Jiu Jitsu and $1,772,250 to $2,931,700 for Signature and UFC FIT.
The royalty falls two points as the box grows. UFC GYM charges 6% at 1,500 square feet and 4% at 34,000, so the largest format has the lightest rate on the largest base.
Local marketing triples while the royalty falls. That is $2,500 a month for the small formats against $7,500 for the largest, so the fixed obligation moves in the opposite direction to the rate.
Equipment alone runs $1,700,000 to $2,850,000 for a Signature gym. It is bought from the brand, against $64,000 at the Jiu Jitsu end, a difference of 27 times.
A Jiu Jitsu gym opens for as little as $155,388. That compares with fees payable to the brand of $105,088 to $200,638. So for the smallest format the brand’s own invoice can exceed the low end of the total.
Renewal costs half the then-current initial fee. And transfers run $10,000 to $25,000 by format, rising with the size of the box.
Top performers
What separates the top UFC GYM performers
UFC GYM publishes a range for its company-owned and managed gyms instead of grouped averages. The highest-selling of the 25 UFC GYM company-owned and managed gyms billed $6,224,979 of revenue in 2025. The lowest-selling UFC GYM location in that group billed $2,141,400. Both gyms run the same UFC GYM brand.
Decided before you open
- Site and trade area.The highest-selling UFC GYM company-owned or managed gym sells 2.9× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 34,086 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $155,388 to $573,738, a 3.7× range inside one brand.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees.UFC GYM’s fees run about 10.7% of sales, and UFC GYM sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 25 of UFC GYM’s 59 gyms at the end of 2025, all of them owned or managed by UFC GYM. UFC GYM leaves out gyms open less than the full year and franchisee-run gyms without a UFC GYM management agreement.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
What the fees come to
Franchise fees at the average managed gym
| Charge | Rate | A year * | Share of revenue * |
|---|---|---|---|
| Royalty | 4% of gross revenues, daily | $158,866 | 4.00% |
| Marketing fund | 2% of gross revenues | $79,433 | 2.00% |
| Local marketing | $7,500 a month minimum | $90,000 | 2.27% |
| Recurring revenue charge | 3.40% of recurring revenues | $81,265 | 2.05% |
| Software and music | About $1,208 a month | $14,496 | 0.36% |
| Total | n/a | $424,060 | 10.68% |
The rates and monthly charges are as the brand reported it and the dollar figures apply them to the average gym's filed revenue and dues, marked *.
The 3.40% on recurring revenue costs more than the 2% marketing fund. At the average UFC GYM gym it is $81,265 against $79,433 *, and it is charged by the billing provider, so it is easy to miss in a model.
Card transactions add 2.5% on retail. That is on top of everything above, against non-dues revenue of $1,581,507 a gym *.
The revenue of 641 of the 6,006 members covers the franchise fees *. That is one member in nine, before rent, wages or equipment finance.
Underspending on local marketing lets the brand deduct the amount. Two consecutive quarters below the level, or below 80% of the system average, lets it deduct the amount and place the advertising for you.
Software is the smallest line at 0.36%. That covers DataTrak, Gym Sales, ClubConnect, the fitness platform and music licensing together *, against a recurring-revenue charge six times its size.
Territory and the system
Units opened and closed, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Ceased, other | End | Company-owned end |
|---|---|---|---|---|---|---|---|
| 2023 | 61 | 9 | 9 | 0 | 0 | 61 | 13 |
| 2024 | 61 | 14 | 9 | 0 | 0 | 66 | 3 |
| 2025 | 66 | 4 | 7 | 4 | 1 | 58 | 1 |
| Three years | n/a | 27 | 25 | 4 | 1 | n/a | n/a |
Every figure is as the brand reported it, with company-owned outlets falling from 20 at the start of 2023 to 1 at the end of 2025.
Openings fell from 14 to 4 while exits rose to 12 *. So 2025 reversed the direction of the two prior years.
Company-owned gyms went from 20 to 1 in three years. The brand has moved almost entirely to franchising and management agreements, and the picture above is drawn from gyms it owns or manages.
A minimum performance standard applies from the second calendar year. A UFC GYM gym must reach 80% of the system-wide average, which on the Signature table alone would be $3,177,312 *. Falling short lets the brand revoke territory protection or terminate.
The territory is a radius or a population, whichever comes first. That is 150,000 people or four miles for a Signature gym, down to 50,000 or two miles for the small formats. The brand keeps nine reserved rights inside it.
You may require the brand to buy the gym if it opens inside your territory. Under two of those reserved rights you have 60 days to require it to buy the gym at fair market value plus 15%, with no value for goodwill.
Questions we get asked
Questions an owner asks
How much does a UFC GYM franchise make?
UFC GYM’s 25 company-owned or company-managed Signature and UFC FIT gyms averaged $3,971,640 of sales in 2025, with a median of $4,094,401, according to Item 19 of UFC GYM’s 2026 FDD, issued 17 April 2026. The 25 managed UFC GYM gyms are 42%* of UFC GYM’s 59 gyms at the end of 2025. Fees paid to UFC GYM come to about 10.68%* of sales.
What do these gyms bill at UFC GYM?
In 2025, 25 company-owned and managed Signature and UFC FIT gyms averaged $3,971,640 of revenue with a median of $4,094,401. The highest billed $6,224,979 and the lowest $2,141,400. Dues averaged $2,390,133.
What is a member worth at UFC GYM?
A UFC GYM member brings in $661.28 a year on our reading, of which $397.96 is dues. That leaves $263.32 a member from personal training, retail and everything else, 39.8% of revenue.
What fees does UFC GYM charge?
A Signature or UFC FIT gym pays a 4% royalty charged daily, 2% to the marketing fund, at least $7,500 a month of local marketing, a 3.40% charge on recurring revenues through the billing provider and 2.5% on retail card transactions. Software and music licensing add roughly $1,208 a month. On our reading that totals $424,060 at the average gym, or 10.68%.
Why does the 3.40% matter at UFC GYM?
The 3.40% matters because it is charged on recurring revenue. On our reading it costs $81,265 at the average dues line, more than the entire 2% marketing fund. It belongs in any model next to the royalty.
Do the smaller formats have a lighter load at UFC GYM?
They pay a higher rate. Jiu Jitsu and Class by UFC GYM pay 6%, Core pays 5% and Signature pays 4%. The local marketing minimum runs the other way: $2,500 a month for the small formats against $7,500 for the largest.
How much does a UFC GYM franchise cost to open?
A UFC GYM franchise costs $155,388 to $573,738 to open for a Jiu Jitsu gym and $252,457 to $566,500 for a Class by UFC GYM. Fees payable to the brand run $105,088 to $200,638 at the Jiu Jitsu end and $1,772,250 to $2,931,700 for Signature and UFC FIT, where equipment alone is $1,700,000 to $2,850,000.
What is the performance standard at UFC GYM?
From the second calendar year, the gym must reach gross revenues of at least 80% of the system-wide average. Falling short is a material breach that lets the brand revoke your territory protection or terminate. On the Signature table alone, 80% of the average would be $3,177,312.
Which two numbers should run monthly at UFC GYM?
Track revenue a member against $661, because 39.8% of it comes from outside dues and that portion is the one you control day to day. Then track revenue a square foot against $116.52, because the box is the largest fixed cost in the model.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
- The filing shows no ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to UFC GYM
These are questions the UFC GYM filing leaves open. An owner or a buyer can put them to UFC GYM directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does UFC GYM see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many UFC GYM locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a member worth to you?
We review your unit economics and cash forecast and build your reporting around $661 a member, a non-dues share approaching 40%. A 3.40% recurring-revenue charge that sits on top of the royalty.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
UFC GYM reads against the rest of the gyms and clubs group: Anytime Fitness · Crunch Fitness · Fitness Premier · Planet Fitness · Snap Fitness. The gyms and clubs guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
Where these figures come from.
Every figure here comes from UG Franchise Operations, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are marked with an asterisk where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. UFC GYM® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: UG Franchise Operations, LLC, 2026 Franchise Disclosure Document, issued 17 April 2026.