UFC GYM franchise unit economics
The 25 company-owned and managed Signature and UFC FIT gyms averaged $3,971,640 of revenue across 34,086 square feet and 6,006 members. That is $661 a member a year, of which $398 is dues, so nearly 40% of revenue arrives from everything other than the membership. Royalty, funds, marketing and software come to $424,060.
- Primary source
- UFC GYM, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 25 of 58 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
A member here is worth $661 a year and pays $398 of it in dues. The other $263 comes from personal training, retail and everything else on the minimum, 39.8% of revenue. Across 34,086 square feet that is $116.52 a foot, against a total brand charge of $424,060.
- Nearly 40% of revenue arrives from outside the membership. $263 a member a year beyond the $398 of dues *, so the minimum sells as hard as the front desk does.
- Franchise fees is $424,060, or 10.68% of revenue. *, and 641 members of the 6,006 exist purely to cover it *.
- A 3.40% charge on recurring revenue sits on top of the 4% royalty. $81,265 at the average dues line *, more than half as much again as the marketing fund.
- Local marketing alone is $90,000 a year. Equal to 136 members *, a fixed $7,500 a month that lands on the lowest-selling gym exactly as on the highest-selling one.
- Membership grew 19.6% in one year while the system shrank. 5,469 to 6,543 a gym, against franchised outlets falling from 66 to 58 and company-owned from 20 to 1 across three years.
How much does a UFC GYM franchise make?
The average UFC GYM unit reported $3,971,640 of revenue in the 2026 FDD, and the median reported $4,094,401. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 10.7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The member and the foot
Two thirds dues, one third everything else.
| Statistic | Square feet | Members | Revenue | Dues | Revenue a member * | Revenue a square foot * |
|---|---|---|---|---|---|---|
| Highest | 45,388 | 8,789 | $6,224,979 | $3,986,405 | n/a | $137.15 |
| Average | 34,086 | 6,006 | $3,971,640 | $2,390,133 | $661.28 | $116.52 |
| Median | 34,193 | 6,204 | $4,094,401 | $2,351,552 | $659.96 | $119.74 |
| Lowest | 19,924 | 3,257 | $2,141,400 | $1,448,744 | n/a | $107.48 |
Every size, member, revenue and dues figure is as the brand reported it and the per-member and per-foot columns divide one by the other, marked *.
Dues are $33.16 a member a month and total sales is $55.11. *, so every member has about $22 a month of training, retail and other spend, and that is where the margin lives.
The square foot earns $107.48 at the smallest gym and $137.15 at the largest. *, a 28% range, so scale is worth real productivity here.
Membership rose 19.6% in a single year. 5,469 to 6,543 a gym. The highest-selling growth figure anywhere in this set.
The median gym beat the average by $122,761. *. The typical gym is running slightly ahead of the aggregate, which a $2,141,400 low end accounts for.
The largest gym is 2.28 times the smallest and earns 2.91 times as much. *, so revenue scales faster than floor space, which is the whole case for the big-box format.
Four formats, four prices
From 1,500 square feet to 45,000, with four royalty rates. (Items 5 and 6)
| Format | Square feet | Initial fee | Royalty | Local marketing a month | Total investment |
|---|---|---|---|---|---|
| Jiu Jitsu | 1,500 to 3,000 | $30,000 | 6% | $2,500 | $155,388 to $573,738 |
| Class by UFC GYM | 2,000 to 3,000 | $30,000 | 6% | $2,500 | $252,457 to $566,500 |
| Core | 8,000 to 12,000 | $40,000 | 5% | $3,500 | n/a |
| Signature and UFC FIT | Averaging 34,086 | $50,000 | 4% | $7,500 | n/a |
Every figure is as the brand reported it. The fees payable to the brand running $105,088 to $200,638 for Jiu Jitsu and $1,772,250 to $2,931,700 for Signature and UFC FIT.
The royalty falls two points as the box grows. 6% at 1,500 square feet down to 4% at 34,000, so the largest format has the lightest rate on the largest base.
Local marketing triples while the royalty falls. $2,500 a month for the small formats against $7,500 for the largest, so the fixed obligation moves in the opposite direction to the rate.
Equipment alone runs $1,700,000 to $2,850,000 for a Signature gym. Bought from the brand, against $64,000 at the Jiu Jitsu end, a difference of 27 times.
A Jiu Jitsu gym opens for as little as $155,388. Against fees payable to the brand of $105,088 to $200,638. So for the smallest format the brand’s own invoice can exceed the low end of the total.
Renewal costs half the then-current initial fee. And transfers run $10,000 to $25,000 by format, rising with the size of the box.
Top performers
What separates the top UFC GYM performers
UFC GYM splits its locations into groups instead of publishing one average. The best group averaged $6,224,979 a year. The worst averaged $2,141,400. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Trade area and site.A 2.9× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 34,086 square feet. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $155,388 to $573,738, a 3.7× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 10.7% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.25 of 58 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
What the fees come to
Four percent is only the beginning of it.
| Charge | Rate | A year * | Share of revenue * |
|---|---|---|---|
| Royalty | 4% of gross revenues, daily | $158,866 | 4.00% |
| Marketing fund | 2% of gross revenues | $79,433 | 2.00% |
| Local marketing | $7,500 a month minimum | $90,000 | 2.27% |
| Recurring revenue charge | 3.40% of recurring revenues | $81,265 | 2.05% |
| Software and music | About $1,208 a month | $14,496 | 0.36% |
| Total | n/a | $424,060 | 10.68% |
The rates and monthly charges are as the brand reported it and the dollar figures apply them to the average gym's filed revenue and dues, marked *.
The 3.40% on recurring revenue costs more than the 2% marketing fund. $81,265 against $79,433 *, and it is charged by the billing provider, so it is easy to miss in a model.
Card transactions add 2.5% on retail. On top of everything above, against non-dues revenue of $1,581,507 a gym *.
641 of the 6,006 members exist to pay the brand. *, which is one member in nine, before rent, wages or equipment finance.
Underspending on local marketing hands the brand your money. Two consecutive quarters below the level, or below 80% of the system average, lets it deduct the amount and place the advertising for you.
Software is the smallest line at 0.36%. DataTrak, Gym Sales, ClubConnect, the fitness platform and music licensing together *, trivial against a recurring-revenue charge six times its size.
Territory and the system
Twenty-seven opened, twenty-nine left.
| Year | Start | Opened | Terminated | Non-renewed | Ceased, other | End | Company-owned end |
|---|---|---|---|---|---|---|---|
| 2023 | 61 | 9 | 9 | 0 | 0 | 61 | 13 |
| 2024 | 61 | 14 | 9 | 0 | 0 | 66 | 3 |
| 2025 | 66 | 4 | 7 | 4 | 1 | 58 | 1 |
| Three years | n/a | 27 | 25 | 4 | 1 | n/a | n/a |
Every figure is as the brand reported it, with company-owned outlets falling from 20 at the start of 2023 to 1 at the end of 2025.
Openings fell from 14 to 4 while exits rose to 12. *, so 2025 reversed the direction of the two prior years.
Company-owned gyms went from 20 to 1 in three years. The brand has moved almost entirely to franchising and management agreements, and the picture above is drawn from gyms it owns or manages.
A minimum performance standard applies from the second calendar year. 80% of the system-wide average, which on the Signature table alone would be $3,177,312 *, falling short lets the brand revoke territory protection or terminate.
The territory is a radius or a population, whichever comes first. 150,000 people or four miles for a Signature gym, down to 50,000 or two miles for the small formats. The brand keeps nine reserved rights inside it.
A protected exit exists if the brand opens inside your territory. Under two of those reserved rights you have 60 days to require it to buy the gym at fair market value plus 15%, with zero value for goodwill.
Questions we get asked
Questions an owner asks.
What do these gyms bill?
In 2025, 25 company-owned and managed Signature and UFC FIT gyms averaged $3,971,640 of revenue with a median of $4,094,401. The highest billed $6,224,979 and the lowest $2,141,400. Dues averaged $2,390,133.
What is a member worth?
$661.28 a year on our reading, of which $397.96 is dues. That leaves $263.32 a member from personal training, retail and everything else, 39.8% of revenue.
What does the brand take?
For a Signature or UFC FIT gym: 4% royalty charged daily, 2% to the marketing fund, at least $7,500 a month of local marketing, a 3.40% charge on recurring revenues through the billing provider, 2.5% on retail card transactions. Roughly $1,208 a month of software and music licensing. On our reading that totals $424,060 at the average gym, or 10.68%.
Why does the 3.40% matter?
Because it is charged on recurring revenue, and on our reading it costs $81,265 at the average dues line, more than the entire 2% marketing fund. It belongs in any model next to the royalty.
Do the smaller formats have a lighter load?
The opposite, as a rate. Jiu Jitsu and Class by UFC GYM pay 6%, Core pays 5% and Signature pays 4%. The local marketing minimum runs the other way: $2,500 a month for the small formats against $7,500 for the largest.
What does it cost to open?
$155,388 to $573,738 for a Jiu Jitsu gym and $252,457 to $566,500 for a Class by UFC GYM. Fees payable to the brand run $105,088 to $200,638 at the Jiu Jitsu end and $1,772,250 to $2,931,700 for Signature and UFC FIT, where equipment alone is $1,700,000 to $2,850,000.
What is the performance standard?
From the second calendar year, gross revenues of at least 80% of the system-wide average. Falling short is a material breach that lets the brand revoke your territory protection or terminate. On the Signature table alone, 80% of the average would be $3,177,312.
Which two numbers should run monthly?
Revenue a member against $661, because nearly 40% of it comes from outside dues and that portion is the one you control day to day. Revenue a square foot against $116.52. Because the box is the largest fixed cost in the model.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
- No ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to UFC GYM
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many UFC GYM locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a member worth to you?
A structured review of your unit economics, cash forecast. Reporting, built around $661 a member, a non-dues share approaching 40%. A 3.40% recurring-revenue charge that sits on top of the royalty.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
UFC GYM reads against the rest of the gyms and clubs group: Anytime Fitness · Crunch Fitness · Fitness Premier · Planet Fitness · Snap Fitness · The Little Gym. The gyms and clubs guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- How much of Item 19 can I rely on?What a financial performance representation does and does not tell you.
- What should I be looking at every week?The handful of numbers that move before the P&L does.