Anytime Fitness franchise unit economics
Anytime Fitness franchisees run a 24-hour gym of 4,000 to 7,000 square feet on monthly memberships, with coaching and pay-per-visit revenue alongside. 1,683 centers trading the full year averaged $446,814 of revenue on 660 members a month. The royalty is the distinctive fact: a flat $842 a month, which is 11.18% of revenue at the lowest-selling center and 0.49% at the highest-selling ones.
- Primary source
- Anytime Fitness Franchisor LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 1683 of 2271 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The royalty here is $842 a month, flat. Whatever you bill. At the highest-selling center that is 0.49% of revenue; at the lowest-selling it is 11.18%. Every other figure on this page reads against that one fact, and against the franchisor’s stated right to replace it with up to 8% of sales.
- The royalty is a flat $842 a month, $10,104 a year. 0.49% of revenue at the $2,048,737 center and 11.18% at the $90,337 one; the franchisor reserves the right to swap it for up to 8% of sales.
- Coaching revenue varies 6.9 times across the quartiles; membership revenue varies 2.9. $146,601 against $21,288, where memberships run $553,738 against $192,155.
- Centers using the Coaching Dashboard bill $561,291 against $446,814 system-wide. 25.6% more revenue on 10.3% more members, $64.25 a member a month against $56.42.
- Coaching costs 62.7 cents of every dollar it earns. $103,639 of expense against $165,283 of coaching revenue at the company centers, a 37.3% gross profit.
- 146 centers opened across three years against 193 departures. The franchised network fell from 2,318 to 2,271, and 66 centers closed permanently in the reporting year alone.
How much does a Anytime Fitness franchise make?
The average Anytime Fitness unit reported $446,814 of revenue in the 2026 FDD, and the median reported $398,982. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and members
1,683 centers, sorted into quartiles by revenue.
| quartile | Centers | Membership revenue | Coaching revenue | Pay-per-visit | Total sales | Monthly members | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| Fourth quartile | 420 | $553,738 | $146,601 | $47,287 | $746,996 | 995 | $62.56 |
| Third quartile | 421 | $350,472 | $76,773 | $34,192 | $461,057 | 683 | $56.25 |
| Second quartile | 421 | $270,153 | $50,351 | $26,689 | $346,746 | 550 | $52.54 |
| First quartile | 421 | $192,155 | $21,288 | $19,771 | $233,169 | 411 | $47.28 |
| All centers | 1,683 | $341,503 | $73,710 | $31,976 | $446,814 | 660 | $56.42 |
Revenue and membership figures are as the brand reported it; the last column is marked *, dividing total sales by monthly members and by twelve.
A member is worth $47.28 a month at the bottom quartile and $62.56 at the highest-selling ones. A 1.32 times gap, where member count runs 2.42 times and total sales 3.20. So roughly three quarters of the revenue range is how many people belong and a quarter is what each one spends. The spend side is almost entirely coaching.
The average sits $47,832 above the median. $446,814 against $398,982, and only 39% of centers reach the average. The system's ceiling of $2,048,737 is 22.7 times its minimum of $90,337. A single center holds both the revenue high and the membership high of 2,299. For benchmarking, $398,982 is the honest midpoint.
The fourth quartile starts at $535,597 and the third tops out at $535,569. A $28 gap. The quartile boundaries are clean all the way down ($399,121 to $398,982 between the third and second, $298,515 to $298,176 between the second and first) so these are genuine groups.
Membership count alone stops explaining performance at the top. The first quartile’s highest membership count is 1,160 and the fourth quartile’s lowest is 367. So member count overlaps heavily across groups while revenue does zero overlapping. A center with 1,160 members can sit in the bottom quarter of the system by revenue, which is the case for looking past headcount.
Top performers
What separates the top Anytime Fitness performers
Anytime Fitness splits its locations into groups instead of publishing one average. The best group averaged $746,996 a year. The worst averaged $233,169. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $398,982. The average was $446,814. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 3.2× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 4,000 to 7,000 square feet. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $539,329 to $905,482, a 1.7× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
Context you underwrite around
- The reporting screen.1683 of 2271 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. The brand’s own locations are the only margin signal in the document, and they are run by the people who wrote the playbook.
The brand’s own profit and loss
The one place costs show up.
| Line | All 11 centers | Share of revenue | Top third | Middle third | Bottom third |
|---|---|---|---|---|---|
| Membership fees | $321,767 | 61.7% | $430,211 | $255,840 | $262,768 |
| Coaching | $165,283 | 31.7% | $238,522 | $177,402 | $82,954 |
| Pay-per-visit | $34,804 | 6.7% | $52,312 | $20,527 | $28,005 |
| Total sales | $521,854 | 100% | $721,044 | $453,768 | $373,727 |
| Rent and CAM | $111,977 | 21.5% | $142,238 | $99,529 | $91,051 |
| Coaching expenses | $103,639 | 19.9% | $139,825 | $124,723 | $51,640 |
| Card processing | $19,678 | 3.8% | $26,193 | $15,927 | $15,976 |
| Utilities | $17,111 | 3.3% | $19,232 | $13,657 | $17,579 |
| Cleaning | $11,329 | 2.2% | $14,627 | $5,553 | $12,363 |
| Advertising fund | $10,800 | 2.1% | $10,800 | $10,800 | $10,800 |
| Royalty | $10,104 | 1.9% | $10,104 | $10,104 | $10,104 |
| Local advertising | $10,036 | 1.9% | $10,200 | $10,400 | $9,600 |
| Base technology fee | $9,588 | 1.8% | $9,588 | $9,588 | $9,588 |
| Maintenance | $8,140 | 1.6% | $9,887 | $6,688 | $7,481 |
| Office expense | $6,197 | 1.2% | $6,938 | $4,667 | $6,604 |
| Insurance | $3,200 | 0.6% | $3,200 | $3,200 | $3,200 |
| Key fobs and access | $1,628 | 0.3% | $2,207 | $1,114 | $1,435 |
| Miscellaneous, conference, license | $2,244 | 0.4% | $2,266 | $2,345 | $2,146 |
| Total operating expenses | $325,670 | 62.4% | $407,305 | $318,294 | $249,568 |
| Net operating income after operating costs | $196,183 | 37.59% | $313,739 | $135,474 | $124,159 |
| Manager base salary | $46,563 | 8.9% | $50,480 | $45,426 | $43,499 |
| profit | $149,620 | 28.67% | $263,259 | $90,047 | $80,660 |
Dollar figures as the brand reported it; the share column is marked *.
Coaching costs 62.7 cents of every dollar it brings in. $103,639 of expense against $165,283 of revenue, a 37.3% gross profit, or $61,644 of contribution. Membership revenue has almost zero direct cost in this format. So a center that lifts coaching revenue by $57,727, as the Dashboard group does, keeps about $21,500 of it. Coaching is a real profit line, and it is a third as valuable per dollar as a membership dollar.
Rent and CAM run 21.5% of revenue at these centers. $111,977 on $521,854, and 19.7% at the top third against 24.4% at the bottom. At system averages of $19.08 base rent and $6.05 CAM a square foot, $111,977 implies about 4,456 square feet. The small end of the 4,000 to 7,000 range this format runs.
profit is 28.67% after paying a manager $46,563. $149,620 on $521,854, and 36.51% at the top third against 21.58% at the bottom. Before the manager's salary it is 37.59%. That measure still excludes interest, taxes, depreciation and the owner's own time. So a semi-absentee owner reading 28.67% is reading a figure that already funds the person running the place.
The bottom third out-earns the middle third on less revenue. $80,660 of profit on $373,727 against $90,047 on $453,768, 21.58% against 19.84%. The middle third spends $124,723 on coaching to earn $177,402 of it, a 70.3% cost ratio. That is where the bottom third spends $51,640 to earn $82,954 at 62.3%. Coaching delivered badly is worse than coaching delivered small.
Fees and what it costs to open
A flat royalty changes everything. (Items 5 and 6)
| Group | Revenue | Royalty | Advertising fund | Base technology fee | Total | Share of revenue | Royalty alone |
|---|---|---|---|---|---|---|---|
| Highest center | $2,048,737 | $10,104 | $10,800 | $9,588 | $30,492 | 1.49% | 0.49% |
| Fourth quartile | $746,996 | $10,104 | $10,800 | $9,588 | $30,492 | 4.08% | 1.35% |
| All centers | $446,814 | $10,104 | $10,800 | $9,588 | $30,492 | 6.82% | 2.26% |
| Third quartile | $461,057 | $10,104 | $10,800 | $9,588 | $30,492 | 6.61% | 2.19% |
| Second quartile | $346,746 | $10,104 | $10,800 | $9,588 | $30,492 | 8.79% | 2.91% |
| First quartile | $233,169 | $10,104 | $10,800 | $9,588 | $30,492 | 13.08% | 4.33% |
| Lowest center | $90,337 | $10,104 | $10,800 | $9,588 | $30,492 | 33.75% | 11.18% |
Ours, built from the filed rates: a Monthly Fee of $842 a month rising with the Consumer Price Index each January, a General Advertising and Marketing Fee of $900 a month. A Base Technology Fee of $799 a month rising 10% a year, compounded and cumulative.
A flat royalty is the most franchisee-friendly fee structure in this library, until it is changed. At the system average, $10,104 is 2.26% of revenue, roughly a third of what a typical fitness brand charges. At the highest-selling center it is 0.49%. The whole benefit accrues to the operator who grows, which is exactly the incentive an owner wants. The franchisor may swap it for up to 8% of sales, which at the system average would be $35,745, 3.5 times today’s figure.
The 8% right is worth more than the entire franchise fees above $126,300 of revenue. That is where 8% of sales overtakes the $10,104 flat fee, and every center bills more. Model this business twice (once at $842 a month, once at 8%) because the gap at top-quarter revenue is $49,656 a year.
The technology fee compounds at 10% a year. $799 a month today, $9,588 a year. Compounded and cumulative, that reaches $15,442 in year six and $24,869 in year eleven. Against a flat royalty that rises only with inflation, the technology fee is the line that grows fastest in this fee schedule.
The three flat charges total $30,492 and take 1.49% to 33.75% of revenue. That is the widest brand-cost range of any brand in this library, and it follows directly from the structure. For a center in the first quartile at $233,169, a 13.08% all-in flat load is heavier than the percentage royalties most competitors charge.
Opening a center.
| Item | Low | High |
|---|---|---|
| Initial franchise or development fee | $42,500 | $42,500 |
| Travel and training | $1,500 | $2,425 |
| Building work | $170,280 | $417,300 |
| Three months' rent and deposit | $33,500 | $58,700 |
| Construction management | $0 | $12,500 |
| Architect and design | $12,825 | $26,075 |
| Fitness equipment | $139,873 | $157,936 |
| Technology equipment package | $37,857 | $45,462 |
| Supplies | $3,500 | $3,800 |
| Interior and exterior signs | $14,250 | $36,900 |
| Miscellaneous opening costs | $6,750 | $7,910 |
| Pre-sale and grand opening advertising | $11,000 | $23,000 |
| Insurance and bond | $2,900 | $3,450 |
| Furniture and fixtures | $15,200 | $18,330 |
| Additional funds, first three months | $47,394 | $49,194 |
| Total | $539,329 | $905,482 |
As the brand reported it.
Building costs at the filed averages costs $138,215 a year on 5,500 square feet. $25.13 a square foot all in. That is 18.5% of fourth-quartile revenue and 59.3% of first-quartile revenue. Size the box to the market: at 4,000 feet the same center pays $100,520 and at 7,000 it pays $175,910.
The tenant improvement allowance is worth $149,765 at the system average on 5,500 feet. $27.23 a square foot, against building work of $170,280 to $417,300. A franchisee landing the system's best outcome of $75 a foot collects $412,500, which covers essentially the entire high-end improvement estimate. The negotiating range on that single term is larger than the franchise fee, the equipment package and the technology package combined.
Equipment and technology are $177,730 to $203,398 and barely move. A $25,668 range on a total investment range of $366,153. Everything that varies in this build is real estate, improvements at $247,020 of range and rent at $25,200. The concept itself costs what it costs.
The network of locations. (Item 20)
| Year | Start | Opened | Terminations | Non-renewals | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|
| 2023 | 2,318 | 47 | 42 | 25 | 0 | 2,298 | −20 |
| 2024 | 2,298 | 46 | 33 | 21 | 0 | 2,290 | −8 |
| 2025 | 2,290 | 53 | 39 | 30 | 3 | 2,271 | −19 |
As the brand reported it.
146 openings against 193 departures across three years. The network has shrunk by 47 centers, or 2.0%, and departures have run ahead of openings in each of the three years. Non-renewals are rising (25, 21, then 30) which in a mature system is franchisees reaching a decision point and choosing to leave.
154 signed agreements sit unopened against 38 projected openings. Four times the expected delivery. Against a network losing ground each year, that backlog is the thing to weigh: it is either a pipeline or a queue.
What territory you get.
Your protected territory is a circle of at most a 3-mile radius holding at most 30,000 people. Drawn by the franchisor with mapping and demographic software, at its sole discretion, and the grant is explicitly other than exclusive. Inside it the franchisor will decline to approve another Anytime Fitness center opening or relocating. But protected territories may overlap. So a center three miles away with its own two-mile territory is permitted.
The franchisor keeps every other fitness business. It may operate or franchise fitness studios under any name other than Anytime Fitness inside your territory. Anytime Fitness centers outside it even where they compete for your members. Gyms inside private workplaces, with zero reciprocity to other Anytime Fitness centers, are also carved out of the protection.
Coaching
The Coaching Dashboard group, against everyone else.
| Measure | All 1,683 centers | 215 Dashboard centers | Difference | Difference as a share |
|---|---|---|---|---|
| Membership revenue | $341,503 | $391,056 | +$49,553 | +14.5% |
| Coaching revenue | $73,710 | $131,437 | +$57,727 | +78.3% |
| Pay-per-visit revenue | $31,976 | $39,679 | +$7,703 | +24.1% |
| Total sales | $446,814 | $561,291 | +$114,477 | +25.6% |
| Monthly members | 660 | 728 | +68 | +10.3% |
| Revenue per member a month * | $56.42 | $64.25 | +$7.83 | +13.9% |
Both columns as the brand reported it; the difference columns and the revenue-per-member row are marked *.
Half of the $114,477 gap is coaching revenue. $57,727 of it, against $49,553 on memberships and $7,703 on pay-per-visit. Coaching runs 78.3% higher at the Dashboard centers where membership revenue runs 14.5% higher. So whatever separates these 215 centers, it shows up in what members buy beyond the membership.
Coaching is 23.4% of revenue at the Dashboard centers and 16.5% across the whole system. By quartile the Dashboard centers run 26.6%, 24.7%, 17.9% and 19.4%; the full system runs 19.6%, 16.7%, 14.5% and 9.1%. The bottom quartile is where the two groups diverge most, 19.4% against 9.1%, more than double.
Coaching revenue varies 6.9 times across the system's quartiles. $146,601 at the fourth against $21,288 at the first, where membership revenue varies 2.9 times and pay-per-visit 2.4. Of the $513,827 of total sales separating those two quartiles, $125,313, 24.4%, is coaching alone. On a line that is 16.5% of system revenue.
The Dashboard group's top quartile bills $944,882. Against $746,996 for the system's own top quartile, $197,886 more, on 1,104 members against 995. Its lowest-selling center bills $163,356 against a system minimum of $90,337. Whatever selection sits behind the 215, the whole distribution moves.
Questions we get asked
Questions owners ask.
What should a center be billing?
The 1,683 centers trading the full year to 28 February 2026 averaged $446,814 with a median of $398,982, ranging from $90,337 to $2,048,737. By quartile: $746,996, $461,057, $346,746 and $233,169. Average monthly membership was 660, from 153 to 2,299, and by quartile 995, 683, 550 and 411. Only 39% of centers reach the average revenue.
What does a center earn?
The cost picture comes from the franchisor’s own 11 centers, expenses adjusted to franchisee rates. $521,854 of revenue, $325,670 of operating expenses, $196,183 of net operating income at 37.59%. $149,620 of profit at 28.67% after a $46,563 manager salary. By tercile, share of sales kept ran 36.51%, 19.84% and 21.58%. Those centers are mature, opened between 2005 and 2015, and all run the Coaching Dashboard.
What does the brand cost each year?
A flat Monthly Fee of $842, a $900 monthly advertising fund contribution and a $799 monthly base technology fee, $30,492 a year regardless of revenue. That is 4.08% of fourth-quartile revenue and 13.08% of first-quartile revenue. The Monthly Fee rises with inflation each January and the technology fee rises 10% a year compounded. The franchisor reserves the right to replace the Monthly Fee with a royalty of up to 8% of sales and to raise the advertising fee to the greater of $900 a month or 3% of sales.
Is coaching worth pushing?
Yes, with a margin caveat. Coaching revenue varies 6.9 times across the quartiles against 2.9 times for membership revenue. The 215 centers using the Coaching Dashboard bill 78.3% more coaching and 25.6% more total sales than the system. But the company-center statement shows coaching costing $103,639 to earn $165,283 (62.7 cents on the dollar, a 37.3% gross profit) where membership revenue has almost zero direct cost. So a coaching dollar is worth about a third of a membership dollar at the bottom line. The middle-third centers show what happens when it is delivered inefficiently, at a 70.3% cost ratio.
Who does bookkeeping for an Anytime Fitness franchise?
Three things shape the close here. First, the brand cost is a fixed monthly charge. So what matters is its share of trailing revenue, 2.26% at the system average and 4.33% in the bottom quartile. It belongs on the monthly pack as the clearest measure of whether a center is growing into its cost base. Second, coaching needs its own margin line: 37.3% gross profit is the benchmark. A center pushing coaching volume without tracking delivery cost can add revenue and lose money. Third, revenue per member per month ($56.42 across the system, $62.56 at the top quartile) belongs beside the member count. Fees are debited by the billing vendor straight out of member receipts. So sales and the cash reaching the operating account differ every month. That reconciliation belongs in the close. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Anytime Fitness
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- What do the fees add up to as a share of sales at the average location, once minimums and technology charges are counted?
- How many Anytime Fitness locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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