Senior Helpers franchise unit economics
Senior Helpers franchisees run in-home senior care agencies that bill caregiver hours, including dementia and Parkinson’s care.
Senior Helpers franchise at a glance
Senior Helpers’ Item 19 reports 2025 sales by months in operation for 346 territories open at least twelve months, with the average and median for each group.
Senior Helpers’ 241 territories open 60 months or more averaged $1,839,518 of sales in 2025, with a median of $1,452,858, according to Item 19 of Senior Helpers’ 2026 FDD, issued 29 April 2026. Those 241 Senior Helpers territories are 61%* of Senior Helpers’ 394 locations, and 346 Senior Helpers territories open at least twelve months report in Item 19. Fees paid to Senior Helpers come to about 7%* of sales. A Senior Helpers franchise costs $176,500 to $231,500 to open.
- A Senior Helpers franchise costs $176,500 to $231,500 to open, according to the brand's 2026 FDD.
- Senior Helpers charges a royalty of 5% of sales.
- On Averan's reading, Senior Helpers' franchise fees come to about 6.94% of sales.
- Senior Helpers reported 394 franchised locations in its 2026 FDD.
- Work out Senior Helpers' fees at your own sales with the minimum fee calculator.
These figures come from Senior Helpers' 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The minimum performance standard reaches $1,250,000 by year ten. That is $62,500 of royalty a year regardless of billings. At $201,251 that is an effective 31.1%.
- The median territory stops growing after about five years. That is $1,524,138 at 48 to 59 months, $1,452,858 past 60, down 4.7%.
- Year two raises the Senior Helpers median 90.8%. That is $595,084 at 12 to 23 months to $1,135,200 at 24 to 35 months, up 90.8%.
- Seventy percent of the network is over five years old. 241 of 346 territories, and that group still holds one billing $201,251.
- The mature group spans thirty times, from $201,251 to $6,109,541. Five years of trading narrows the range less than you would expect.
How much does a Senior Helpers franchise make?
The average Senior Helpers unit reported $1,839,518 of revenue in the 2026 FDD, and the median reported $1,452,858. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 6.9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Revenue by year
Territory revenue by time open
| Months open | Territories | Average | Median | Lowest | Highest | Range |
|---|---|---|---|---|---|---|
| 12 to 23 | 33 | $699,627 | $595,084 | $56,116 | $2,208,509 | 39× |
| 24 to 35 | 30 | $1,158,230 | $1,135,200 | $253,446 | $2,782,280 | 11× |
| 36 to 47 | 22 | $1,139,890 | $1,036,070 | $234,331 | $2,814,851 | 12× |
| 48 to 59 | 20 | $1,572,157 | $1,524,138 | $449,786 | $3,325,698 | 7× |
| 60 and over | 241 | $1,839,518 | $1,452,858 | $201,251 | $6,109,541 | 30× |
Revenue figures and territory counts as the brand reported it.
The median rises 90.8% in year two. The median goes from $595,084 to $1,135,200, up 90.8%, the only step in the table that moves like that. A territory that misses it faces a long climb. That is because the next two years leave the median where it is and the one after that adds 47%.
The median falls after five years. That is $1,524,138 at 48 to 59 months against $1,452,858 past 60. The average keeps rising to $1,839,518, so the top of the mature group is pulling away while the middle slips. Whatever the years buy in this business, they stop buying it around year five.
The mature group still holds a territory billing $201,251. The same group holds one billing $6,109,541. Five years of trading narrows the range from 39 times to 30 times and stops there.
Territory counts by group
| Months open | Territories | Share of the reporting network |
|---|---|---|
| 12 to 23 | 33 | 9.5% |
| 24 to 35 | 30 | 8.7% |
| 36 to 47 | 22 | 6.4% |
| 48 to 59 | 20 | 5.8% |
| 60 and over | 241 | 69.7% |
Counts as the brand reported it.
Seven in ten territories are past five years. That makes the $1,452,858 mature median the number most owners should be measuring against, against the $1,839,518 average that a $6.1 million territory lifts.
Top performers
What separates the top Senior Helpers performers
Senior Helpers publishes a range for its businesses instead of grouped averages. The highest-selling of the 241 Senior Helpers businesses open 60 months or more billed $6,109,541 in 2025. The lowest-selling Senior Helpers business in that group billed $201,251. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,452,858. The average was $1,839,518. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Senior Helpers business open 60 months or more sells 30.4× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $176,500 to $231,500, a 1.3× range inside one brand.
- Fees and the minimum.Fees run about 6.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Billed hours.You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Context you underwrite around
- Locations included.These figures cover 241 of 394 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
The sales target
The minimum performance standard
| Year of operation | Minimum performance standard | Minimum royalty per two-week period | Minimum royalty per year |
|---|---|---|---|
| 1 | $200,000 | n/a | n/a |
| 2 | $400,000 | $769.23 | $20,000 |
| 3 | $550,000 | $1,057.69 | $27,500 |
| 4 | $650,000 | $1,250.00 | $32,500 |
| 5 | $750,000 | $1,442.31 | $37,500 |
| 6 | $850,000 | $1,634.62 | $42,500 |
| 7 | $950,000 | $1,826.92 | $47,500 |
| 8 | $1,050,000 | $2,019.23 | $52,500 |
| 9 | $1,150,000 | $2,211.54 | $57,500 |
| 10 and after | $1,250,000 | $2,403.85 | $62,500 |
Standards and per-period minimums as the brand reported it.
The standard rises faster than the median territory does. Year two asks for $400,000 against a 12-to-23-month median of $595,084, so most clear it early. By year ten it asks $1,250,000 against a mature median of $1,452,858, a 14% cushion, on a median that has been slipping. Half the mature group is closer to this line than it looks.
Below the standard, the royalty becomes a fixed cost. $62,500 a year from year ten whatever you bill. The lowest mature territory disclosed bills $201,251, where that works out to 31.1% of revenue. In a business where the brand normally costs 5%, sliding under the standard changes the economics of the whole operation.
At the mature median, the 5% royalty and the minimum are $10,143 apart. At the Senior Helpers mature median of $1,452,858 the royalty is $72,643 at 5% against a $62,500 minimum. A 14% fall in sales moves an owner from paying the percentage to paying the minimum. Below that point the fee stays the same while sales keep falling.
Discounts available
- Senior Helpers takes 15% off the initial franchise fee for U.S. Armed Forces veterans not dishonorably discharged.
From Item 5 of the Senior Helpers 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Fees and the network
What the fees come to
| Gross sales | Royalty | Marketing fund | Brand management | IT fee | Total | Share |
|---|---|---|---|---|---|---|
| $201,251 (lowest mature) | $62,500 | $3,019 | $2,600 | $5,580 | $73,699 | 36.6% |
| $595,084 (year one to two median) | $62,500 | $8,926 | $2,600 | $5,580 | $79,606 | 13.4% |
| $1,452,858 (mature median) | $72,643 | $21,793 | $2,600 | $5,580 | $102,616 | 7.1% |
| $1,839,518 (mature average) | $91,976 | $27,593 | $2,600 | $5,580 | $127,749 | 6.9% |
Ours, applying the disclosed rates and assuming a territory in year ten or later, where the minimum performance standard is $1,250,000.
Above the standard, fees paid to Senior Helpers are 6.9% to 7.1% of sales. Below it, the same schedule produces 13.4% at $595,084 and 36.6% at $201,251. The fee percentage you actually pay is a function of where you sit against the performance standard.
The Senior Helpers brand management fee can rise 3.75 times on notice. That is $100 a period now, up to $375, $2,600 a year becoming $9,750. Small against a mature territory and material against a lower-selling one, which is the pattern across every fee here.
The network of locations
| Year | Franchised at year end | Company-owned | Total | Net change |
|---|---|---|---|---|
| 2023 | 333 | 13 | 346 | +19 |
| 2024 | 355 | 13 | 368 | +22 |
| 2025 | 394 | 7 | 401 | +33 |
As the brand reported it.
The franchised count grew 18% in three years while company-owned halved. That is 333 to 394 franchised, 13 to 7 company-owned. Six of the franchisor's own territories moved into franchisee hands. That alongside 39 new territories in 2025 makes this a system adding units at a steady clip.
Questions we get asked
How much does a Senior Helpers franchise make?
Senior Helpers’ 241 territories open 60 months or more averaged $1,839,518 of sales in 2025, with a median of $1,452,858, according to Item 19 of Senior Helpers’ 2026 FDD, issued 29 April 2026. Those 241 Senior Helpers territories are 61%* of Senior Helpers’ 394 locations, and 346 Senior Helpers territories open at least twelve months report in Item 19. Fees paid to Senior Helpers come to about 7%* of sales. A Senior Helpers franchise costs $176,500 to $231,500 to open.
What should my Senior Helpers territory be billing?
Senior Helpers medians were $595,084 at 12 to 23 months, $1,135,200 at 24 to 35, $1,036,070 at 36 to 47, $1,524,138 at 48 to 59 and $1,452,858 past 60 months. Year two nearly doubles the median and the years after add very little. Seven in ten Senior Helpers territories sit in the mature group, where the median is $1,452,858 and the average is $1,839,518.
What happens if I fall below the performance standard at Senior Helpers?
The royalty is 5% of sales, or a fixed minimum if that is higher. The minimum is set by a sales standard that runs $400,000 in year two and $1,250,000 from year ten. At year ten the minimum royalty is $62,500 a year. The middle mature territory sells $1,452,858, which is $10,143 above the minimum. A 14% fall in sales reaches it. Below that the fee stays the same as sales fall. At $201,251 of sales the royalty works out at 31.1%.
Does the Senior Helpers business keep growing after five years?
The average does and the median does the opposite. Average revenue rises from $1,572,157 at 48 to 59 months to $1,839,518 past 60, while the median falls from $1,524,138 to $1,452,858. So the highest-selling mature territories keep pulling away while the middle of that group has plateaued. The sales standard rises every year to year ten, so the minimum rises while flat sales stay put.
How wide is the difference between territories at Senior Helpers?
The range is thirty times in the mature group, from $201,251 to $6,109,541, and 39 times in the youngest. Time narrows it a little and stops there. That points at territory quality, referral relationships and staffing depth, and it means a franchisee buying an existing territory should be studying that specific business.
Who does bookkeeping for a Senior Helpers franchise?
Royalty is charged every two weeks on the greater of 5% of that period's Gross Sales or a fixed minimum. So a quiet fortnight costs more than the percentage suggests and your fee owed needs to run period by period. Each territory reports separately, so an owner with several needs per-territory statements alongside the consolidated view, because each one is measured against its own performance standard. The marketing fund steps down above $2,000,000 of annual sales per territory and resets each calendar year. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Senior Helpers
These are questions the Senior Helpers filing leaves open. An owner or a buyer can put them to Senior Helpers directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Senior Helpers see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Senior Helpers locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
We review your unit economics, cash forecast and reporting, so you know where you stand against your own group.
Talk to AveranWhere these figures come from.
Every figure here comes from SH Franchising, LLC's 2026 FDD, issued 29 April 2026 as amended 1 August 2026 and covering the 2025 calendar year. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other franchised businesses. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. SENIOR HELPERS® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: SH Franchising, LLC, 2026 Franchise Disclosure Document, issued 29 April 2026.
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Senior Helpers reads against the rest of the non-medical home care group: Assisting Hands Home Care · CareBuilders At Home · Caring Senior Service · ComForCare · Comfort Keepers · Executive Home Care. The non-medical home care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.