Assisting Hands Home Care franchise unit economics
Assisting Hands franchisees run a non-medical in-home care agency from a leased office, covering a territory of roughly 225,000 people with at least 25,000 residents aged 65 and over. 91 reporting owners billed $209,387,967 across 200 territories and 98 offices during 2025, an average of $1,046,940 a territory. Royalty steps down from 5% to 4.5% once weekly billings reach $48,000.
- Primary source
- Assisting Hands Home Care, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 91 of 232 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Royalty here is a step, and it sits at $48,000 of billings in a week. Bill $47,999 and the rate is 5% on the whole week; bill $48,000 and it is 4.5%. That single dollar is worth $239.95, and a full year held above the line is worth $12,480. 62 of the 91 reporting owners live below it, and the middle one bills $28,395 a week.
- Weekly billings of $48,000 cut the royalty rate from 5% to 4.5%. 62 of 91 reporting owners sit under it. A year held above is worth $12,480.
- Owners running one territory average $1,351,530; owners running several average $980,079 each. One market worked hard yields 38% more than the same territory inside a group.
- A territory bills $400,264 in year two and $1,256,125 past ten years. The ladder rises through every group in between: $792,339, $954,731, $1,114,804.
- Royalty, the ad fund and the required local advertising spend take 7.5% of revenue. $172,573 at the average reporting owner, $46,019 of which you place yourself.
- A second territory out of the same office adds $662,326. The first produces $1,351,530, so the second has 49% of the weight.
How much does a Assisting Hands Home Care franchise make?
The average Assisting Hands Home Care unit reported $2,300,967 of revenue in the 2026 FDD, and the median reported $1,476,525. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 7.5% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The royalty step
Where the rate changes.
| Rate | Weekly billings | Owners | Share of system revenue | Average annual revenue |
|---|---|---|---|---|
| 5% | Under $48,000 | 62 | 31% | $1,058,885 |
| 4.5% | $48,000 to $95,999 | 19 | 29% | $3,153,866 |
| 4% | $96,000 and above | 10 | 40% | $8,381,366 |
Rates as the brand reported it, charged weekly.
One dollar is worth $239.95. The rate applies to the whole week, so a week that lands at $47,999 costs $2,400.00 in royalty and a week at $48,000 costs $2,160.00. Anyone billing in the mid-forties should be watching Friday's number and deciding whether one more shift lands this week or next.
A year held above the line moves $12,480. $2,496,000 invoiced in a year costs $124,800 of royalty at 5% and $112,320 at 4.5%. The second step, at $96,000 a week, belongs to ten owners who average $8,381,366 and hold 40% of everything the system billed.
The median owner bills $28,395 a week. Reaching $48,000 means adding $19,605 of weekly billings, a 69% increase, so for most of the network this is a multi-year build. The owners who cross it first are the ones already in the high thirties.
What the fees come to.
| Revenue | Royalty | Ad fund | Local advertising | Total | Share | |
|---|---|---|---|---|---|---|
| Average territory | $1,046,940 | $52,347 | $5,235 | $20,939 | $78,521 | 7.5% |
| Median reporting owner | $1,476,525 | $73,826 | $7,383 | $29,530 | $110,739 | 7.5% |
| Average reporting owner | $2,300,967 | $115,048 | $11,505 | $46,019 | $172,573 | 7.5% |
We worked this out, applying the 5% royalty, the 0.5% national advertising fund and the 2% local advertising that starts in the second full year.
Two of the 7.5 points stay in your own market. The 2% local advertising requirement is money you place yourself. Shortfalls get swept to the national fund. So an owner who underspends pays the same total and loses the local benefit. At the median owner that line is $29,530 a year, sized off last year's billings.
The first year is the cheaper advertising year for most. $1,500 a month per office comes to $18,000, and 2% overtakes that at $900,000 of prior-year revenue. Owners who build-up fast find their required spend jumps the moment the percentage takes over.
The minimum is $10,400 a year from year three. Minimum royalty runs $50 a week per office in year one, $100 in year two and $200 thereafter. 5% equals that minimum at $208,000 of sales a year. Four owners sell less than that. At the smallest, $41,782, the minimum works out at 24.9% of sales.
Top performers
What separates the top Assisting Hands Home Care performers
Assisting Hands Home Care splits its locations into groups instead of publishing one average. The best group averaged $5,575,739 a year. The worst averaged $466,643. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,476,525. The average was $2,300,967. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 11.9× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 225,000 people. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $98,050 to $181,200, a 1.8× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Billed hours, the operating driver.This model bills on billed hours. The owner pays for every hour worked and bills only the hours a client accepts, so the job is to keep those two close and to protect the gap between the rate charged and the rate paid. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 7.5% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.91 of 232 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
Sales
Revenue by the year you opened.
| Year opened | Owners | Territories | Average per owner | Average per territory | Median owner |
|---|---|---|---|---|---|
| 2024 | 9 | 11 | $489,211 | $400,264 | $340,687 |
| 2023 | 9 | 17 | $1,496,641 | $792,339 | $1,253,774 |
| 2020 to 2022 | 26 | 50 | $1,836,022 | $954,731 | $1,606,458 |
| 2015 to 2019 | 28 | 67 | $2,667,566 | $1,114,804 | $1,730,920 |
| 2008 to 2014 | 19 | 55 | $3,636,151 | $1,256,125 | $1,601,369 |
Year opened and gross revenue as the brand reported it, location by location.
Year three is where the revenue doubles. $400,264 a territory for the 2024 openers against $792,339 for the 2023 group. In residents that is $16.01 a year from each over-65 person in the territory rising to $31.69, still a thin slice of a market that size. That is what keeps the ladder climbing for another decade.
The climb continues long after the build-up ends. $954,731 a territory at four to six years, $1,114,804 at seven to eleven, $1,256,125 past twelve. An owner eight years in, selling what a four-year owner sells, is $160,073 a territory short. That is $6.40 a year from each resident over 65.
The oldest group earns $50.25 a year from each over-65 resident. On a territory of 25,000 such residents, and with the brand's own research putting 80% of business in that age group, that is the ceiling the network has demonstrated after seventeen years. It leaves most of the market open.
The range across the network. (Item 20)
| Quarter, ranked by sales | Owners | Range | Average |
|---|---|---|---|
| Top | 23 | $2,801,018 to $13,411,839 | $5,575,739 |
| Third | 23 | $1,476,525 to $2,776,249 | $1,975,156 |
| Second | 23 | $813,067 to $1,461,024 | $1,106,576 |
| Bottom | 22 | $41,782 to $810,737 | $466,643 |
Ours, ranking the 91 reporting owners by disclosed 2025 gross revenue.
The top quarter bills twelve times the bottom. $5,575,739 against $466,643, and the ten largest owners alone hold $83,813,663 of the system's $209,387,967. The middle of the table is where the movement happens. The step from the second quarter to the third is $868,580, about $34.74 a year from each over-65 resident in a single territory.
29 owners bill under $1,000,000 and 13 under $500,000. At those levels the 7.5% fee and advertising load is the same percentage as it is at $13 million. Office rent, insurance and a scheduler are largely fixed. Volume is the only lever that moves the overhead line.
Territory & network
What a second territory adds.
| Territories from one office | Owners | Average revenue | Per territory | Median |
|---|---|---|---|---|
| 1 | 36 | $1,351,530 | $1,351,530 | $897,020 |
| 2 | 28 | $2,013,856 | $1,006,928 | $1,821,352 |
| 3 | 9 | $2,860,506 | $953,502 | $1,628,592 |
| 4 | 7 | $5,221,274 | $1,305,319 | $3,721,663 |
| 5 or 6 | 5 | $2,720,015 | $523,080 | $1,453,863 |
Ours, from the location-by-location table, limited to the 85 reporting owners running a single office.
A second territory produces 49% of what the first one does. One territory produces $1,351,530; two produce $2,013,856 together, an increase of $662,326. The office, the scheduler and the license are already paid for. So that second $662,326 lands with far less cost behind it. That is the argument for the move even at half the yield.
Past four territories the yield per territory falls to $523,080. Five owners run five or six from one office and average $2,720,015, against $5,221,274 for the seven running four. That is $20.92 a year from each resident over 65, against $54.06 for an owner working a single territory.
A second territory bought at signing costs $50,000. The discount applies to the second and third franchise purchased alongside the first, and that fee is the only additional opening cost. Set against the $662,326 of billings the second territory adds on the network average, the fee is the smallest part of the decision.
What it costs to open.
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $55,000 | $55,000 |
| Insurance | $3,500 | $7,000 |
| Licensing and credentialing | $700 | $10,000 |
| Office, deposits, build-out, signage, furniture | $4,200 | $26,000 |
| Systems, training, professional fees, recruiting, opening marketing | $14,300 | $33,100 |
| Additional funds, three months | $20,350 | $50,100 |
| Total | $98,050 | $181,200 |
As the brand reported it, except the two grouped lines. That are marked *: the office line adds the security deposit, three months' lease payments, building work, signage and furnishings. The systems line adds the computer system, business licenses, initial training travel, professional fees, the convention fee, recruiting, compliance materials and opening advertising. $57,400 of the total goes to the franchisor or an affiliate.
The licensing line swings by $9,300 on state rules alone. $700 to $10,000, set by whichever state you land in, and it arrives before a single hour is billed. States that require a home health agency license also delay the royalty clock, which starts 90 days after the license against 90 days after training.
Three months of working capital is the tightest number in the table. $20,350 to $50,100 covers wages for the first three months and excludes any draw for the owner. At the 2024 groups's $400,264 a territory, a first year runs well under the eventual run rate. So the real question is how many months of wages sit behind the opening.
The network of locations.
| Year | Start | Opened | Departed | End | Transfers |
|---|---|---|---|---|---|
| 2023 | 170 | 20 | 6 | 184 | 11 |
| 2024 | 184 | 21 | 3 | 202 | 4 |
| 2025 | 202 | 37 | 7 | 232 | 2 |
As the brand reported it.
232 territories run from 118 offices, an average of 1.97 each. The network is built around clustering, which is why the per-territory figures matter more than the per-owner ones when you benchmark yourself.
The seven departures in 2025 had all been open at least a year. Arizona fell from seven territories to three in a single year. Against 37 openings, the year was a heavy net build. The 2026 document will include those 37, at figures nearer the $400,264 of the newest group.
Transfers fell from 11 to 2 across three years. Fewer owners are selling out. For anyone planning an exit, that thin market is worth knowing before the year you want to sell.
Questions we get asked
What should my territory be billing?
Across all 91 reporting owners the average territory produced $1,046,940 in 2025. By age: $400,264 for territories whose owner opened in 2024, $792,339 for 2023, $954,731 for 2020 to 2022, $1,114,804 for 2015 to 2019 and $1,256,125 for 2008 to 2014. Focused single-territory owners do better than the system average at $1,351,530.
When does my royalty rate drop?
At $48,000 of gross revenue in a week the rate moves from 5% to 4.5%, and at $96,000 it moves to 4%. The rate applies to the whole week, so crossing $48,000 by a dollar saves $239.95 that week. Sustained for a year, the first step is worth $12,480. 62 of the 91 reporting owners bill below the first line, and the median bills $28,395 a week.
What does the brand cost in total?
7.5% of revenue: 5% royalty, 0.5% to the national advertising fund and 2% you must spend on local advertising from the second full calendar year. In the first part-year and first full year, the charge is a flat $1,500 a month for each office instead of the 2%. Minimum royalty is $200 a week per office from year three, which is $10,400 a year and exceeds 5% until you reach $208,000 of revenue. The fund contribution may rise to 3% on 30 days' notice.
Is a second territory worth it?
On the network average, yes. Owners running two territories from one office bill $2,013,856 against $1,351,530 for one. So the second adds $662,326 against a $50,000 fee when bought alongside the first, with the office and the back end already paid for. The yield thins as you stack more: $953,502 a territory at three, and $523,080 at five or six.
Who does bookkeeping for an Assisting Hands Home Care franchise?
Royalty is calculated on weekly gross revenue and debited every Wednesday, so the close has to hold a clean weekly revenue series. That series is what shows whether you are clearing $48,000 and what the rate step is worth. Owners running several territories report one combined figure to the franchisor. That means the per-territory profit and loss has to be built internally or you are steering by an aggregate. The 2% local advertising requirement is sized off the preceding twelve months and any shortfall is swept to the national fund, so it belongs on a tracked schedule. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Assisting Hands Home Care
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Assisting Hands Home Care locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
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