Executive Home Care franchise unit economics
Executive Home Care franchisees run in-home care agencies from a leased office, billing clients by the hour for care in their homes.
Executive Home Care franchise at a glance
13 reporting outlets across 21 territories averaged $1,392,371 of net billings during 2025 against a median of $929,167, with wages taking an average of $820,107.
Executive Home Care franchisees averaged $1,392,371 of sales in 2025, with a median of $929,167, according to Item 19 of Executive Home Care’s 2026 FDD, issued 20 April 2026. The 13 outlets in that group held 21 territories, 27%* of Executive Home Care’s 79 territories at the end of 2025 and all 21 open at its start. Fees paid to Executive Home Care come to about 8%* of sales.
- An Executive Home Care franchise costs $103,950 to $165,133 to open, including a $49,900 initial franchise fee, according to the brand's 2026 FDD.
- Executive Home Care charges a royalty of 6% of sales and a 2% brand fund contribution.
- Executive Home Care reported 79 franchised locations in its 2026 FDD.
- Work out Executive Home Care's fees at your own sales with the minimum fee calculator.
These figures come from Executive Home Care's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Gross profit holds between 38.3% and 44.5% at every size group. The top three outlets earn 39.16%, the bottom three 42.55%.
- Gross profit runs $1,274,008 at the top three outlets and $89,844 at the bottom three. The margin is the same, and the dollars are fourteen times as large.
- Fees and local marketing take 19.1% of billings at the bottom three against 9.1% at the top three. $24,000 of minimum royalty and $9,000 of minimum local marketing land whatever you bill.
- That load equals 45.2% of gross profit at the bottom three and 23.2% at the top three. Below $400,000 of billings, the fees take almost half of gross margin.
- Executive Home Care territories went from 21 to 79 during 2025. California took 17 of the 58 territories added.
How much does an Executive Home Care franchise make?
The average Executive Home Care unit reported $1,392,371 of revenue in the 2026 FDD, and the median reported $929,167. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Net operating income
Billings, wages and margin
| Group | Net billings | Wages | Gross profit | Gross margin |
|---|---|---|---|---|
| Top 3, average | $3,253,177 | $1,979,169 | $1,274,008 | 39.16% |
| Top 5, average | $2,686,820 | $1,620,977 | $1,065,843 | 39.67% |
| All 13, average | $1,392,371 | $820,107 | $572,264 | 40.78% |
| All 13, median | $929,167 | $502,960 | $426,207 | 39.89% |
| Bottom 5, average | $286,412 | $173,277 | $113,135 | 38.39% |
| Bottom 3, average | $212,369 | $122,525 | $89,844 | 42.55% |
The brand reported what was invoiced, the wage cost and what was left after it.
Gross profit is about 40% at every size. Across the table the range is 38.39% to 42.55%. The highest single business reported 53.20% and the lowest 24.43%. Markets with a high hourly rate also have high wages. What you control is the volume running through it.
Every extra $100,000 of billings is worth about $40,000 of gross profit. The margin is the same at every size, so only volume changes the result. It is why the distance between the median outlet at $929,167 and the top three at $3,253,177 matters more than any rate negotiation. Closing that gap is worth $847,801 of gross profit a year.
The bottom three Executive Home Care outlets keep $89,844 after caregiver wages. That is $212,369 of billings less $122,525 of wages, before rent, insurance, a scheduler, a salesperson, the office and the brand. The percentage looks steady until fixed costs are taken out of it.
Running more than one territory
| Configuration | Outlets | Territories | Average billings | Per territory | gross profit |
|---|---|---|---|---|---|
| Three territories combined | 2 | 6 | $1,340,200 | $446,733 | 42.07% |
| Two territories combined | 4 | 8 | $1,262,116 | $631,058 | 44.45% |
| Single territory | 7 | 7 | $1,481,708 | $1,481,708 | 38.32% |
As the brand reported it, except the per-territory column, which is marked *.
The single-territory median is $317,679. That compares with a group average of $1,481,708. Half the single-territory outlets are running a business that clears under $130,000 of gross profit a year.
Two territories run together keep the largest share in the table, at 44.45%. That is $631,058 a territory, against $446,733 at three. Combining a pair lets one scheduler and one caregiver pool cover both. Three combined Executive Home Care territories keep 42.07%, 2.38 points below a combined pair.
Top performers
What separates the top Executive Home Care performers
Executive Home Care splits its locations into groups instead of publishing one average. The top group averaged $3,253,177 a year. The lowest averaged $212,369. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $929,167. The average was $1,392,371. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 15.3× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 300,000 people, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $103,950 to $165,133, a 1.6× range inside one brand.
- Fees and the minimum.Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Billed hours.You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Context you underwrite around
- Locations included.These figures cover 13 Executive Home Care outlets holding 21 territories, all 21 open at the start of 2025, of 79 at its end. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
Fees
What the fees come to
| Group | Net billings | Royalty | Brand fund | Local marketing | Fixed | Total with local marketing | Share of billings | Share of gross profit |
|---|---|---|---|---|---|---|---|---|
| Top 3, average | $3,253,177 | $195,191 | $65,064 | $32,532 | $3,390 | $296,177 | 9.1% | 23.2% |
| All 13, average | $1,392,371 | $83,542 | $27,847 | $13,924 | $3,390 | $128,703 | 9.2% | 22.5% |
| All 13, median | $929,167 | $55,750 | $18,583 | $9,292 | $3,390 | $87,015 | 9.4% | 20.4% |
| Bottom 5, average | $286,412 | $24,000 | $5,728 | $9,000 | $3,390 | $42,118 | 14.7% | 37.2% |
| Bottom 3, average | $212,369 | $24,000 | $4,247 | $9,000 | $3,390 | $40,637 | 19.1% | 45.2% |
We applied the 6% royalty against its $2,000 monthly minimum from month 37, and the 2% brand fund fee. We also applied the local marketing commitment of 1% of net billings against its $750 monthly minimum.
The minimums are the whole difference between 9.1% and 19.1%, local marketing included. 6% of billings overtakes the $24,000 minimum royalty at $400,000, and 1% overtakes the $9,000 local marketing minimum at $900,000. The bottom five average $286,412 with a median of $161,269, so a meaningful part of the network is paying fixed dollars against percentage revenue.
At the bottom three, franchise fees and local marketing come to 45.2% of gross profit. That is $40,637 against $89,844 left after caregiver pay. Everything else (rent, insurance, the office, the owner) comes out of the $49,207 remaining. That is the arithmetic that decides whether a slow start is survivable.
The royalty minimum rises on a fixed schedule. That is $500 a month through year one, $1,000 in year two, $1,500 in year three, $2,000 from month 37. An outlet billing $212,369 in its fourth year is paying 11.3% in royalty alone, against 6% for anyone past $400,000.
Initial fees
| Fee | Amount |
|---|---|
| Initial franchise fee | $49,900 |
| Second franchise bought at the same time | $39,900 |
| Third and each further franchise bought at the same time | $34,900 |
| Territory fee, 300,000 to 400,000 population | $0 to $16,633 |
| Veterans discount | 10% |
As the brand reported it.
Buying three territories at once costs $124,700 against $149,700. The second saves $10,000 and the third $15,000. Two territories run together produce $1,262,116 and keep 44.45%, the largest share in the table.
What it costs to open, and the network
What it costs to open
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $49,900 | $49,900 |
| Territory fee | $0 | $16,633 |
| Insurance and bond | $5,000 | $15,000 |
| Licenses and permits | $250 | $10,000 |
| Office, systems, signage, furniture, opening marketing | $8,500 | $23,800 |
| Training travel and professional fees | $2,500 | $10,000 |
| Additional funds, three months | $40,500 | $50,000 |
| Total | $103,950 | $165,133 |
As the brand reported it, except the two grouped lines. Those are marked *. The office line adds the computer and point-of-sale system, signage and trade dress, furniture and equipment, deposits, three months' rent and pre-opening advertising. The training line adds initial training travel and professional fees.
Discounts available
- Executive Home Care takes 10% off when an honorably discharged veteran holds at least 50% of the franchise.
- Executive Home Care takes $10,000 off the second and $15,000 off the third and later franchises bought at the same time.
From Item 5 of the Executive Home Care 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Three months of additional funds runs $40,500 to $50,000, the tightest range in the table. The first-year minimums are $6,000 of royalty and $9,000 of local marketing. Those two come to $15,000 before any wages are paid. An outlet arriving at the bottom-five level of $286,412 in a full year is burning that reserve through its whole first year.
Licenses and permits swing from $250 to $10,000 on the state you pick. California and Florida sit at the top of that range. California took 17 of the 58 territories added during 2025. So a large share of the newest group paid the expensive version.
Territory and protection
Territories here are non-exclusive, with three specific protections instead. Within your territory the franchisor agrees to withhold authorization for another Executive Home Care office, for another franchisee to serve clients. Another franchisee also cannot solicit referral sources there. Each has carve-outs: a converted outlet acquired by the franchisor may operate inside your territory, a client with a pre-existing relationship elsewhere may keep it, a strategic relationship client may be served by someone else while you sit in default or fall short of the program criteria. A regional referral source stays open to everyone.
A territory holds at least 300,000 people, and most run 300,000 to 400,000. That is roughly half again the size of the standard senior care territory. The 13 reporting Executive Home Care outlets billed $18,100,820 across 21 territories, about $862,000 a territory *, or $2.87 a person in a 300,000-person territory *.
The network of locations
| Year | Start | End | Net change | Transfers |
|---|---|---|---|---|
| 2023 | 18 | 18 | 0 | 0 |
| 2024 | 18 | 21 | +3 | 0 |
| 2025 | 21 | 79 | +58 | 7 |
As the brand reported it, counting territories.
The network nearly quadrupled in twelve months. That is 21 territories to 79. Two years of standing still preceded it, and the 2025 group will report its first full year in the next filing. That will pull the averages on this page down hard, since a first-year territory bills a fraction of a mature one.
All seven transfers in 2025 happened in New Jersey. That is the brand's original market and its most mature one. A transfer costs the seller half the then-current franchise fee, falling to $5,000 when the buyer is an existing franchisee. Selling to an existing Executive Home Care franchisee costs the seller $5,000 against about $24,950 to an outside buyer.
Questions we get asked
How much does an Executive Home Care franchise make?
Executive Home Care franchisees averaged $1,392,371 of sales in 2025, with a median of $929,167, according to Item 19 of Executive Home Care’s 2026 FDD, issued 20 April 2026. The 13 outlets in that group held 21 territories, 27%* of Executive Home Care’s 79 territories at the end of 2025 and all 21 open at its start. Fees paid to Executive Home Care come to about 8%* of sales.
What gross profit should I be running at Executive Home Care?
The 13 reporting businesses averaged 40.78%, and half were below 39.89%. Every size sat between 38.39% and 42.55%. The highest single outlet disclosed 53.20% and the lowest 24.43%. The margin stays steady as a business grows. A reading below 38% points at the hourly rate charged, overtime or scheduling.
What should my Executive Home Care territory be billing?
Across 13 reporting outlets the 2025 average was $1,392,371 of net billings with a median of $929,167. The top three averaged $3,253,177 and the bottom three $212,369. By configuration, single-territory outlets averaged $1,481,708 with a median of $317,679, two combined territories $1,262,116 and three combined $1,340,200.
What do Executive Home Care's fees add up to?
8% of what is invoiced is paid to the brand, once sales pass the minimums. That is a 6% royalty and a 2% brand fund fee, plus about $3,390 a year for technology and conferences. The owner also spends 1% on local marketing. The minimums are what matter below $900,000: minimum royalty of $500 a month rising to $2,000 from month 37. The local marketing minimum is $750 a month. With local marketing included, the bottom three outlets pay 19.1% of billings and 45.2% of gross profit; the top three, 9.1% and 23.2%.
Do I get an exclusive territory at Executive Home Care?
Territories are non-exclusive. What you receive instead are three protections: the franchisor withholds authorization for another Executive Home Care office inside your territory, for another franchisee to serve clients there. Another franchisee also cannot solicit your referral sources. Each has exceptions, including converted outlets from a company the franchisor acquires, clients with pre-existing relationships elsewhere, strategic relationship clients while you are in default, and regional referral sources who refer across multiple markets.
Who does bookkeeping for an Executive Home Care franchise?
What is left after caregiver pay is the number this business turns on. It is struck against caregiver wages alone. Record payroll taxes, workers compensation and overtime separately. Counted in, a reported 40% is nearer 31%. The royalty and the local marketing charge both have dollar minimums. In a quiet month they cost more than the headline percentage. Owners running combined territories report one figure to the franchisor, so the per-territory profit and loss has to be built internally. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Executive Home Care
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Executive Home Care see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Executive Home Care locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed margins.
Talk to AveranWhere these figures come from.
Every figure here comes from Executive Home Care Franchising, LLC's 2026 FDD, issued 20 April 2026 and covering the 2025 calendar year. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other franchised outlets. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. EXECUTIVE HOME CARE® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Executive Home Care Franchising, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.
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Executive Home Care reads against the rest of the non-medical home care group: Assisting Hands Home Care · CareBuilders At Home · Caring Senior Service · ComForCare · Comfort Keepers · FirstLight Home Care. The non-medical home care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.