Executive Home Care franchise unit economics
Executive Home Care franchisees run an in-home care agency from a leased office covering a territory of at least 300,000 people, with most between 300,000 and 400,000. 13 reporting outlets across 21 territories averaged $1,392,371 of net billings during 2025 against a median of $929,167, with wages taking an average of $820,107. What is left after caregiver pay averaged 40.78% and stayed between 38.3% and 44.5% at every size.
- Primary source
- Executive Home Care Franchising, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 13 of 79 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
About 40% is left after caregiver pay at every size of business. The three largest outlets earn 39.16% on billings of $3,253,177; the three smallest earn 42.55% on $212,369. Scale buys you gross profit dollars and leaves the percentage alone, $1,274,008 at the top against $89,844 at the bottom. So the whole game is volume, and the minimum fees underneath are what decide whether volume arrives in time.
- Gross profit holds between 38.3% and 44.5% at every size group. The top three outlets earn 39.16%, the bottom three 42.55%.
- Gross profit runs $1,274,008 at the top three outlets and $89,844 at the bottom three. Same margin, fourteen times the dollars.
- Minimum fees take 19.1% of billings at the bottom three against 9.1% at the top three. $24,000 of minimum royalty and $9,000 of minimum local marketing land whatever you bill.
- That load equals 45.2% of gross profit at the bottom three and 23.2% at the top three. Below $400,000 of billings, the fees take almost half of gross margin.
- Territories went from 21 to 79 during 2025, 17 of them in California. A network that nearly quadrupled in twelve months.
How much does a Executive Home Care franchise make?
The average Executive Home Care unit reported $1,392,371 of revenue in the 2026 FDD, and the median reported $929,167. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Net operating income
Billings, wages and what is left.
| Group | Net billings | Wages | Gross profit | gross profit |
|---|---|---|---|---|
| Top 3, average | $3,253,177 | $1,979,169 | $1,274,008 | 39.16% |
| Top 5, average | $2,686,820 | $1,620,977 | $1,065,843 | 39.67% |
| All 13, average | $1,392,371 | $820,107 | $572,264 | 40.78% |
| All 13, median | $929,167 | $502,960 | $426,207 | 39.89% |
| Bottom 5, average | $286,412 | $173,277 | $113,135 | 38.39% |
| Bottom 3, average | $212,369 | $122,525 | $89,844 | 42.55% |
The brand reported what was invoiced, the wage cost and what was left after it.
Forty percent is the number, at every size. Across the table the range is 38.39% to 42.55%. The highest single business reported 53.20% and the lowest 24.43%. Markets with a high hourly rate also have high wages. What you control is the volume running through it.
Every extra $100,000 of billings is worth about $40,000 of gross profit. The margin is the same at every size, so only volume changes the result. It is why the distance between the median outlet at $929,167 and the top three at $3,253,177 matters more than any rate negotiation. Closing that gap is worth $847,801 of gross profit a year.
The smallest businesses keep the same share and still end up with very little. 42.55% of $212,369 is $89,844, before rent, insurance, a scheduler, a salesperson, the office and the brand. The percentage looks steady until fixed costs are taken out of it.
Running more than one territory.
| Configuration | Outlets | Territories | Average billings | Per territory | gross profit |
|---|---|---|---|---|---|
| Three territories combined | 2 | 6 | $1,340,200 | $446,733 | 42.07% |
| Two territories combined | 4 | 8 | $1,262,116 | $631,058 | 44.45% |
| Single territory | 7 | 7 | $1,481,708 | $1,481,708 | 38.32% |
As the brand reported it, except the per-territory column, which is marked *.
The single-territory median is $317,679. Against a group average of $1,481,708. Half the single-territory outlets are running a business that clears under $130,000 of gross profit a year.
Two territories run together keep the largest share in the table, at 44.45%. $631,058 a territory, against $446,733 at three. Combining a pair lets one scheduler and one caregiver pool cover both. A third territory range the same office staff further and the margin falls.
Top performers
What separates the top Executive Home Care performers
Executive Home Care splits its locations into groups instead of publishing one average. The best group averaged $3,253,177 a year. The worst averaged $212,369. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $929,167. The average was $1,392,371. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 15.3× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 300,000 people. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $103,950 to $165,133, a 1.6× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Billed hours, the operating driver.This model bills on billed hours. The owner pays for every hour worked and bills only the hours a client accepts, so the job is to keep those two close and to protect the gap between the rate charged and the rate paid. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 9.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.13 of 79 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
Fees
What the fees come to.
| Group | Net billings | Royalty | Brand fund | Local marketing | Fixed | Total | Share of billings | Share of gross profit |
|---|---|---|---|---|---|---|---|---|
| Top 3, average | $3,253,177 | $195,191 | $65,064 | $32,532 | $3,390 | $296,177 | 9.1% | 23.2% |
| All 13, average | $1,392,371 | $83,542 | $27,847 | $13,924 | $3,390 | $128,703 | 9.2% | 22.5% |
| All 13, median | $929,167 | $55,750 | $18,583 | $9,292 | $3,390 | $87,015 | 9.4% | 20.4% |
| Bottom 5, average | $286,412 | $24,000 | $5,728 | $9,000 | $3,390 | $42,118 | 14.7% | 37.2% |
| Bottom 3, average | $212,369 | $24,000 | $4,247 | $9,000 | $3,390 | $40,637 | 19.1% | 45.2% |
Ours, applying the 6% royalty against its $2,000 monthly minimum from month 37, the 2% brand fund fee. The local marketing commitment of 1% of net billings against its $750 monthly minimum.
The minimums are the whole difference between 9% and 19%. 6% of billings overtakes the $24,000 minimum royalty at $400,000, and 1% overtakes the $9,000 local marketing minimum at $900,000. The bottom five average $286,412 with a median of $161,269, so a meaningful part of the network is paying fixed dollars against percentage revenue.
At the bottom three, franchise fees come to 45.2% of gross profit. $40,637 against $89,844 left after caregiver pay. Everything else (rent, insurance, the office, the owner) comes out of the $49,207 remaining. That is the arithmetic that decides whether a slow start is survivable.
The royalty minimum climbs on a schedule that ignores your revenue. $500 a month through year one, $1,000 in year two, $1,500 in year three, $2,000 from month 37. An outlet billing $212,369 in its fourth year is paying 11.3% in royalty alone, against 6% for anyone past $400,000.
What you pay to get in.
| Fee | Amount |
|---|---|
| Initial franchise fee | $49,900 |
| Second franchise bought at the same time | $39,900 |
| Third and each further franchise bought at the same time | $34,900 |
| Territory fee, 300,000 to 400,000 population | $0 to $16,633 |
| Veterans discount | 10% |
As the brand reported it.
Buying three territories at once costs $124,700 against $149,700. The second saves $10,000 and the third $15,000. Two territories run together produce $1,262,116 and keep 44.45%, the largest share in the table.
What it costs to open, and the network
What it costs to open.
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $49,900 | $49,900 |
| Territory fee | $0 | $16,633 |
| Insurance and bond | $5,000 | $15,000 |
| Licenses and permits | $250 | $10,000 |
| Office, systems, signage, furniture, opening marketing | $8,500 | $23,800 |
| Training travel and professional fees | $2,500 | $10,000 |
| Additional funds, three months | $40,500 | $50,000 |
| Total | $103,950 | $165,133 |
As the brand reported it, except the two grouped lines. Are marked *. The office line adds the computer and point-of-sale system, signage and trade dress, furniture and equipment, deposits and three months' rent. Pre-opening advertising; the training line adds initial training travel and professional fees.
Three months of additional funds runs $40,500 to $50,000, the tightest range in the table. The first-year minimums are $6,000 of royalty and $9,000 of local marketing. Those two take a third of the low sales figure before any wages are paid. An outlet arriving at the bottom-five level of $286,412 in a full year is burning that reserve through its whole first year.
Licenses and permits swing from $250 to $10,000 on the state you pick. California and Florida sit at the top of that range. California took 17 of the 58 territories added during 2025. So a large share of the newest group paid the expensive version.
Territory and protection.
Territories here are non-exclusive, with three specific protections instead. Within your territory the franchisor agrees to withhold authorization for another Executive Home Care office, for another franchisee to serve clients. For another franchisee to solicit referral sources. Each has carve-outs: a converted outlet acquired by the franchisor may operate inside your territory, a client with a pre-existing relationship elsewhere may keep it, a strategic relationship client may be served by someone else while you sit in default or fall short of the program criteria. A regional referral source stays open to everyone.
A territory holds at least 300,000 people, and most run 300,000 to 400,000. That is roughly half again the size of the standard senior care territory. The average business sells $1,392,371 across a territory of 300,000 people, which is $4.64 a person a year. That shows how much of the market is still open.
The network of locations. (Item 20)
| Year | Start | End | Net change | Transfers |
|---|---|---|---|---|
| 2023 | 18 | 18 | 0 | 0 |
| 2024 | 18 | 21 | +3 | 0 |
| 2025 | 21 | 79 | +58 | 7 |
As the brand reported it, counting territories.
The network nearly quadrupled in twelve months. 21 territories to 79. Two years of standing still preceded it, and the 2025 group will report its first full year in the next filing. Will pull the averages on this page down hard, since a first-year territory bills a fraction of a mature one.
All seven transfers in 2025 happened in New Jersey. That is the brand's original market and its most mature one. A transfer costs the seller half the then-current franchise fee, falling to $5,000 when the buyer is an existing franchisee. Selling to a neighbor inside the system is the cheapest exit by an order of magnitude.
Questions we get asked
What gross profit should I be running?
The 13 reporting businesses averaged 40.78%, and half were below 39.89%. Every size sat between 38.39% and 42.55%. The highest single outlet disclosed 53.20% and the lowest 24.43%. The margin stays steady as a business grows. A reading below 38% points at the hourly rate charged, overtime, or scheduling.
What should my territory be billing?
Across 13 reporting outlets the 2025 average was $1,392,371 of net billings with a median of $929,167. The top three averaged $3,253,177 and the bottom three $212,369. By configuration, single-territory outlets averaged $1,481,708 with a median of $317,679, two combined territories $1,262,116 and three combined $1,340,200.
What does the brand cost in total?
9% of what is invoiced, once sales pass the minimums. That is a 6% royalty, a 2% brand fund fee and 1% for local marketing, plus about $3,390 a year for technology and conferences. The minimums are what matter below $900,000: minimum royalty of $500 a month rising to $2,000 from month 37. A local marketing minimum of $750 a month. At the bottom three outlets that comes to 19.1% of billings and 45.2% of gross profit; at the top three, 9.1% and 23.2%.
Do I get an exclusive territory?
Territories are non-exclusive. What you receive instead are three protections: the franchisor withholds authorization for another Executive Home Care office inside your territory, for another franchisee to serve clients there. For another franchisee to solicit your referral sources. Each has exceptions, including converted outlets from a company the franchisor acquires, clients with pre-existing relationships elsewhere, strategic relationship clients while you are in default. Regional referral sources who refer across multiple markets.
Who does bookkeeping for an Executive Home Care franchise?
What is left after caregiver pay is the number this business turns on. It is struck against caregiver wages alone. Record payroll taxes, workers compensation and overtime separately. Counted in, a reported 40% is nearer 31%. The royalty and the local marketing charge both have dollar minimums. In a quiet month they cost more than the headline percentage. Owners running combined territories report one figure to the franchisor, so the per-territory profit and loss has to be built internally. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Executive Home Care
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Executive Home Care locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
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