Visiting Angels franchise unit economics
Visiting Angels franchisees run a non-medical in-home senior care agency across a protected territory, typically around 325,000 population. Across 550 owners reporting for 2025, the average was about $2.39 million of receipts a year. The middle owner sits in the $1.5 million to $2 million group. Ninety-two percent of the network has been operating more than six years.
- Primary source
- Living Assistance Services, Inc., 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 550 of 541 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The Visiting Angels royalty goes down as you grow, 3.5% to start, 3.25% past $125,000 of monthly revenue, 3.0% past $225,000. The advertising fee tapers the same way. A franchisee billing $10 million pays 5.40% of revenue against 6.00% for one billing $1.25 million. The base rate is the lowest in senior care by a point and a half.
- The royalty falls from 3.5% to 3.0% as revenue climbs. 3.25% past $125,000 a month, 3.0% past $225,000. The advertising fee steps down too.
- Total brand cost runs 6.00% at $1.25m and 5.40% at $10m. Against 5% royalty alone at most of the category.
- The median franchisee sits in the $1.5m to $2m group. Estimated average $2,394,545 across 550 franchisees.
- Ninety-two percent of the network is past six years. 508 of 550 franchisees, and only 42 are younger.
- One in four franchisees bills over $3 million and one in five under $1 million. 136 above, 122 below, with nine past $10 million.
How much does a Visiting Angels franchise make?
The 2026 FDD for Visiting Angels does not publish unit revenue in a form that answers this directly. What it does publish is set out below, starting with Franchises (end 2025): 541; Average revenue: ~$2,394,545 (estimated); Total investment: $125,460–$171,150.
Where owners sit
Where 550 franchisees landed.
| 2025 receipts | Franchisees | Share | Cumulative | Of which past 73 months |
|---|---|---|---|---|
| Under $250,000 | 23 | 4.2% | 4.2% | 11 |
| $250,001 to $500,000 | 25 | 4.5% | 8.7% | 20 |
| $500,001 to $750,000 | 36 | 6.5% | 15.3% | 33 |
| $750,001 to $1,000,000 | 38 | 6.9% | 22.2% | 34 |
| $1,000,001 to $1,500,000 | 105 | 19.1% | 41.3% | 98 |
| $1,500,001 to $2,000,000 | 84 | 15.3% | 56.5% | 81 |
| $2,000,001 to $2,500,000 | 66 | 12.0% | 68.5% | 59 |
| $2,500,001 to $3,000,000 | 37 | 6.7% | 75.3% | 37 |
| $3,000,001 to $4,000,000 | 53 | 9.6% | 84.9% | 53 |
| $4,000,001 to $5,000,000 | 38 | 6.9% | 91.8% | 38 |
| $5,000,001 to $7,000,000 | 20 | 3.6% | 95.5% | 19 |
| $7,000,001 to $10,000,000 | 16 | 2.9% | 98.4% | 16 |
| Over $10,000,000 | 9 | 1.6% | 100% | 9 |
The brand reported the group counts and the years-open counts, from its own table of 2025 receipts against months since training.
The middle owner sits in the $1.5 million to $2 million group. Counting up from the bottom, half the network is reached inside that group, at 56.5%. The estimated average of $2,394,545 sits well above it, pulled by the 45 franchisees billing over $5 million and nine past $10 million. Compare against the $1.5 million to $2 million group.
One in five franchisees bills under $1 million after a median years open of more than six years. 122 of 550, and 98 of those 122 are past 73 months. An agency six years old and under a million tends to stay there.
A quarter of the network is past $3 million. 136 franchisees, including 25 above $5 million. On a protected territory of roughly 325,000 population, that is a materially bigger share of the available market than the median franchisee holds. The gap is the argument for studying those agencies.
How old the network is.
| Months since training | Franchisees | Share |
|---|---|---|
| 1 to 12 | 7 | 1.3% |
| 13 to 24 | 9 | 1.6% |
| 25 to 36 | 11 | 2.0% |
| 37 to 48 | 4 | 0.7% |
| 49 to 60 | 4 | 0.7% |
| 61 to 72 | 7 | 1.3% |
| 73 and over | 508 | 92.4% |
As the brand reported it.
Forty-two franchisees in the whole system are under six years old. Everything else has been running longer, so the revenue distribution above is essentially a picture of mature agencies. That makes it a more honest benchmark than most filings offer. It also means a new owner has very few peers to compare against inside the brand.
Top performers
What separates the top Visiting Angels performers
Visiting Angels publishes no revenue figures, so neither the average nor the spread between locations is disclosed.
Decided before you open
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $125,460 to $171,150, a 1.4× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Visits, the operating driver.This model bills on visits. The owner watches how many visits happen, what each one is worth, and how many customers book the next one before they leave. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
- Fees, and where the minimum bites.Fees run about 6.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.550 of 541 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
- What the rest of the category shows.Across the 25 Senior Care brands in this library that do publish bands, the top group sells 15.0× the bottom at the typical brand, and a median 34% of locations reach their own average *. Assume a spread of that order here until the franchisor shows you otherwise.
Fees
The fee schedule rewards scale. (Items 5 and 6)
| Annual receipts | Royalty | Rate | Advertising | Rate | Total | Share |
|---|---|---|---|---|---|---|
| $500,000 | $17,500 | 3.50% | $12,500 | 2.50% | $30,000 | 6.00% |
| $1,250,000 | $43,750 | 3.50% | $31,250 | 2.50% | $75,000 | 6.00% |
| $1,750,000 (median band) | $60,625 | 3.46% | $43,750 | 2.50% | $104,375 | 5.96% |
| $2,394,545 (estimated average) | $81,573 | 3.41% | $58,377 | 2.44% | $139,950 | 5.84% |
| $5,000,000 | $160,500 | 3.21% | $117,000 | 2.34% | $277,500 | 5.55% |
| $10,000,000 | $310,500 | 3.10% | $229,500 | 2.30% | $540,000 | 5.40% |
Ours, applying the disclosed tiers month by month.
Growing makes the brand cheaper, which is the reverse of most of this category. Amada's minimum royalty climbs to $48,000 a year by year six and Senior Helpers' to $62,500 by year ten. Here the rate falls as you climb. On $5 million of receipts a Visiting Angels owner pays $277,500 in royalty and advertising; a 5% brand would take $250,000 in royalty alone before any marketing fund.
The minimum royalty rises with years open. $495 a month from the second month after training, $650 at month 24, $875 at month 48, $1,095 at month 60, and $1,595 in a renewal term. At $1,095 a month the minimum equals 3.5% at $375,429 of annual receipts. So it binds on the 48 franchisees in the two lowest groups and leaves everyone else on the percentage.
Two thirds of the total brand cost is the marketing fund. At the estimated average, $58,377 of advertising against $81,573 of royalty. That is a meaningful marketing budget being spent on your behalf. It is the line to ask questions about, since it is larger relative to the royalty than in any other filing in this series.
Network
The network of locations.
| Year | Start | End | Net change |
|---|---|---|---|
| 2023 | 532 | 538 | +6 |
| 2024 | 538 | 539 | +1 |
| 2025 | 539 | 541 | +2 |
As the brand reported it.
Nine outlets added in three years, on a base of 532. This is a system that has stopped expanding, which fits a network 92% of which is past six years. For an owner the consequences are practical: the franchisor's effort goes into existing agencies, territory is scarce, and a second location comes from the transfer market.
Seven opened and nine closed last year. Roughly balanced, and against 550 reporting franchisees the customers lost is under 2%. In a category where Amada closed 19 and StretchLab-style members leaving runs in the dozens, that is a stable network.
What it costs to open.
| Low | High | |
|---|---|---|
| Total investment | $125,460 | $171,150 |
| Payable to the franchisor or an affiliate | $51,950 | $89,950 |
As the brand reported it.
The build is modest against the revenue. $125,460 at the low end against a median franchisee billing between $1.5 and $2 million. The money question here is cash for the first two years. Wages are paid before clients pay.
Questions we get asked
What should my agency be billing?
The middle owner sits in the $1.5 million to $2 million group. Half the network is below it. The estimated average is $2,394,545, lifted by 45 agencies above $5 million. A quarter of the network bills over $3 million and 22% bill under $1 million. Since 92% of franchisees are past six years, those groups describe mature agencies.
How does the royalty actually work?
3.5% of Gross Revenues, dropping to 3.25% on monthly revenue above $125,000 and 3.0% above $225,000, so the rate falls as you grow. Cooperative advertising works the same way: 2.5%, then 2.25% above $150,000 a month, then 2.0%. Combined, franchise fees cost 6.00% at $1.25 million of annual receipts and 5.40% at $10 million. Monthly minimums apply and rise with years open to $1,095 by month 60.
Is the fee schedule competitive?
It is the lightest in senior care. Most brands in this category charge 5% royalty plus a marketing fund, with escalating minimum performance standards on top. Senior Helpers reaches a $62,500 annual minimum by year ten and Amada $48,000 by year six. Here the minimum tops out at $13,140 a year before renewal, and the percentage falls with scale.
What does it mean that the network has stopped growing?
541 outlets against 532 three years ago, with seven opening and nine closing last year. Territory is scarce, so a second location comes from a transfer. On the other side, customers lost under 2% and a network where 92% of owners are past six years make this the most stable system in the category. Matters when you come to sell.
Who does bookkeeping for a Visiting Angels franchise?
The tiered royalty and advertising fees are calculated on monthly revenue. So your fee owed rate changes within the year as you cross $125,000, $150,000 and $225,000 of monthly receipts, a flat percentage in the books will misstate both. Gross Revenues are defined on receipts collected, which makes the timing of collections the thing that moves your royalty month to month. Caregiver wages runs ahead of those collections in every period, so a rolling cash forecast matters more here than a monthly close. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No revenue figures. The filing makes no financial performance representation, so there is no disclosed sales number for any location.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Visiting Angels
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Visiting Angels locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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