Visiting Angels franchise unit economics
Visiting Angels franchisees run non-medical in-home senior care agencies across a protected territory and bill clients by the hour.
Visiting Angels in the news
The Visiting Angels headline above is the publisher's own and links to the publisher. Averan Advisors checked this Visiting Angels link on 11 October 2026. Franchise news lists news on 95 brands, including Visiting Angels. Visiting Angels is in the Non-medical Home Care franchise guide.
Visiting Angels franchise at a glance
Item 19 of Visiting Angels' 2026 FDD reports 2025 receipts for 550 franchisees grouped into revenue bands, with counts by years open.
Across 550 Visiting Angels owners reporting for 2025, the average was about $2.39 million of receipts a year, according to Item 19 of Visiting Angels’ 2026 FDD, issued 20 April 2026. A Visiting Angels franchise costs $125,460 to $171,150 to open. Visiting Angels charges a royalty of 3.5% of sales and a 2.5% brand fund contribution.
- A Visiting Angels franchise costs $125,460 to $171,150 to open, according to the brand's 2026 FDD.
- On Averan's reading, Visiting Angels’ franchise fees come to about 6% of sales.
- Visiting Angels reported 541 franchised locations in its 2026 FDD.
- Work out Visiting Angels' fees at your own sales with the minimum fee calculator.
These figures come from Visiting Angels' 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The royalty falls from 3.5% to 3.0% as revenue climbs. That is 3.25% past $125,000 a month, 3.0% past $225,000. The advertising fee steps down too.
- Total brand cost runs 6.00% at $1.25m and 5.40% at $10m. That compares with 5% royalty alone at most of the category.
- The median franchisee sits in the $1.5m to $2m group. The estimated average is $2,394,545 across 550 franchisees.
- Ninety-two percent of the network is past six years. That is 508 of 550 Visiting Angels franchisees, and 42 are younger.
- One in four franchisees bills over $3 million and one in five under $1 million. That is 136 above, 122 below, with nine past $10 million.
How much does a Visiting Angels franchise make?
The 2026 FDD for Visiting Angels does not publish unit revenue in a form that answers this directly. Visiting Angels had 541 franchises at the end of 2025. Averan estimates the average at $2,394,545 from the revenue bands, and the total investment is $125,460 to $171,150.
Where owners sit
Franchisees by revenue group, 2025
| 2025 receipts | Franchisees | Share | Cumulative | Of which past 73 months |
|---|---|---|---|---|
| Under $250,000 | 23 | 4.2% | 4.2% | 11 |
| $250,001 to $500,000 | 25 | 4.5% | 8.7% | 20 |
| $500,001 to $750,000 | 36 | 6.5% | 15.3% | 33 |
| $750,001 to $1,000,000 | 38 | 6.9% | 22.2% | 34 |
| $1,000,001 to $1,500,000 | 105 | 19.1% | 41.3% | 98 |
| $1,500,001 to $2,000,000 | 84 | 15.3% | 56.5% | 81 |
| $2,000,001 to $2,500,000 | 66 | 12.0% | 68.5% | 59 |
| $2,500,001 to $3,000,000 | 37 | 6.7% | 75.3% | 37 |
| $3,000,001 to $4,000,000 | 53 | 9.6% | 84.9% | 53 |
| $4,000,001 to $5,000,000 | 38 | 6.9% | 91.8% | 38 |
| $5,000,001 to $7,000,000 | 20 | 3.6% | 95.5% | 19 |
| $7,000,001 to $10,000,000 | 16 | 2.9% | 98.4% | 16 |
| Over $10,000,000 | 9 | 1.6% | 100% | 9 |
The brand reported the group counts and the years-open counts, from its own table of 2025 receipts against months since training.
The middle owner sits in the $1.5 million to $2 million group. Counting up from the bottom, half the network is reached inside that group, at 56.5%. The estimated average of $2,394,545 sits well above it, pulled by the 45 franchisees billing over $5 million and nine past $10 million. Compare against the $1.5 million to $2 million group.
One in five Visiting Angels franchisees bills under $1 million. That is 122 of 550, and 98 of those 122 are past 73 months.
A quarter of the network is past $3 million. That is 136 franchisees, including 45 above $5 million. On a protected territory of roughly 325,000 population, that is a bigger share of the available market than the median franchisee holds. The gap is the argument for studying those agencies.
Franchisees by months since training
| Months since training | Franchisees | Share |
|---|---|---|
| 1 to 12 | 7 | 1.3% |
| 13 to 24 | 9 | 1.6% |
| 25 to 36 | 11 | 2.0% |
| 37 to 48 | 4 | 0.7% |
| 49 to 60 | 4 | 0.7% |
| 61 to 72 | 7 | 1.3% |
| 73 and over | 508 | 92.4% |
As the brand reported it.
Forty-two franchisees in the whole system are under six years old. Everything else has been running longer, so the revenue distribution above is essentially a picture of mature agencies. It also means a new owner has very few peers to compare against inside the brand.
Top performers
What separates the top Visiting Angels performers
Visiting Angels publishes revenue bands for 550 franchisees, from under $250,000 to over $10,000,000, and no single printed average.
Decided before you open
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $125,460 to $171,150, a 1.4× range inside one brand.
- Fees and the minimum.Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Care hours.Track how many care hours a Visiting Angels agency bills each week, the rate per hour, and how many clients stay on service from month to month.
Context you underwrite around
- Locations included.These figures cover 550 Visiting Angels franchisees that operated during 2025, including 9 that closed during the year. Visiting Angels had 541 franchisees at the end of 2025. Visiting Angels’ Item 19 includes franchisees open for part of 2025 and leaves out franchisees that had not attended training by October 2025.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations and no printed average or median. Ask the franchisor or current owners for cost and profit figures.
- Sales spread in the category.Across 25 Senior Care brands in this library, the top group sells 15.0× the bottom at the typical brand, and a median 34% of locations reach their own average *. Ask the franchisor for this brand’s spread.
Fees
Royalty and cooperative advertising by revenue level
| Annual receipts | Royalty | Rate | Advertising | Rate | Total | Share |
|---|---|---|---|---|---|---|
| $500,000 | $17,500 | 3.50% | $12,500 | 2.50% | $30,000 | 6.00% |
| $1,250,000 | $43,750 | 3.50% | $31,250 | 2.50% | $75,000 | 6.00% |
| $1,750,000 (median band) | $60,625 | 3.46% | $43,750 | 2.50% | $104,375 | 5.96% |
| $2,394,545 (estimated average) | $81,573 | 3.41% | $58,377 | 2.44% | $139,950 | 5.84% |
| $5,000,000 | $160,500 | 3.21% | $117,000 | 2.34% | $277,500 | 5.55% |
| $10,000,000 | $310,500 | 3.10% | $229,500 | 2.30% | $540,000 | 5.40% |
We applied the disclosed tiers month by month.
The royalty rate falls as revenue grows. Amada's minimum royalty climbs to $48,000 a year by year six and Senior Helpers' to $62,500 by year ten. On $5 million of receipts a Visiting Angels owner pays $277,500 in royalty and advertising; a 5% brand would take $250,000 in royalty alone before any marketing fund.
The minimum royalty rises with years open. That is $495 a month from the second month after training, $650 at month 24, $875 at month 48, $1,095 at month 60, and $1,595 in a renewal term. At $1,095 a month the minimum equals 3.5% at $375,429 of annual receipts. So it can bind only inside the two lowest groups, which hold 48 franchisees, and leaves everyone else on the percentage.
The marketing fund is 41.7% of the total Visiting Angels brand cost. At the estimated average, that is $58,377 of advertising against $81,573 of royalty. That is the marketing budget Visiting Angels spends on your behalf, and it is the line to ask questions about.
Network
The network of locations
| Year | Start | End | Net change |
|---|---|---|---|
| 2023 | 532 | 538 | +6 |
| 2024 | 538 | 539 | +1 |
| 2025 | 539 | 541 | +2 |
As the brand reported it.
Nine outlets added in three years, on a base of 532. This is a system that has stopped expanding, which fits a network 92% of which is past six years. For an owner the consequences are practical: the franchisor's effort goes into existing agencies, territory is scarce, and a second location comes from the transfer market.
Nine Visiting Angels franchisees closed during 2025. That is 1.6% of the 550 reporting franchisees, and the outlet count still rose from 539 to 541.
What it costs to open
| Low | High | |
|---|---|---|
| Total investment | $125,460 | $171,150 |
| Payable to the franchisor or an affiliate | $51,950 | $89,950 |
As the brand reported it.
The build is $125,460 at the low end. The Visiting Angels median franchisee bills between $1.5 and $2 million. The money question here is cash for the first two years. Wages are paid before clients pay.
Questions we get asked
How much does a Visiting Angels franchise make?
Across 550 Visiting Angels owners reporting for 2025, the average was about $2.39 million of receipts a year, according to Item 19 of Visiting Angels’ 2026 FDD, issued 20 April 2026. A Visiting Angels franchise costs $125,460 to $171,150 to open. Visiting Angels charges a royalty of 3.5% of sales and a 2.5% brand fund contribution.
What should my Visiting Angels agency be billing?
The middle owner sits in the $1.5 million to $2 million group. Half the network is below it. The estimated average is $2,394,545, lifted by 45 agencies above $5 million. A quarter of the network bills over $3 million and 22% bill under $1 million. Since 92% of franchisees are past six years, those groups describe mature agencies.
How does the royalty actually work at Visiting Angels?
3.5% of Gross Revenues, dropping to 3.25% on monthly revenue above $125,000 and 3.0% above $225,000, so the rate falls as you grow. Cooperative advertising works the same way: 2.5%, then 2.25% above $150,000 a month, then 2.0%. Combined, franchise fees cost 6.00% at $1.25 million of annual receipts and 5.40% at $10 million. Monthly minimums apply and rise with years open to $1,095 by month 60.
How does the Visiting Angels fee schedule compare with other senior care brands?
The Visiting Angels minimum tops out at $13,140 a year before renewal, and the Visiting Angels percentage falls with scale. Many senior care brands charge a 5% royalty plus a marketing fund, with escalating minimum performance standards on top. Senior Helpers reaches a $62,500 annual minimum by year ten and Amada $48,000 by year six.
What does it mean that the network has stopped growing at Visiting Angels?
Visiting Angels had 541 outlets at the end of 2025 against 532 at the start of 2023. In 2025, 11 Visiting Angels outlets opened and 9 left, through 6 terminations, 1 non-renewal and 2 that ceased operating. Territory is scarce, so a second Visiting Angels location comes from a transfer. The 9 closures are 1.6% of the 550 reporting franchisees, and 92% of Visiting Angels owners are past six years.
Who does bookkeeping for a Visiting Angels franchise?
The tiered royalty and advertising fees are calculated on monthly revenue. So the Visiting Angels fee rate changes within the year as you cross $125,000, $150,000 and $225,000 of monthly receipts. A flat percentage in the books will misstate both fees. Gross Revenues are defined on receipts collected, which makes the timing of collections the thing that moves your royalty month to month. Caregiver wages run ahead of those collections in every period, so a rolling cash forecast matters more here than a monthly close. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no exact range. The Visiting Angels bands run from under $250,000 to over $10,000,000, but the highest and lowest locations are not named.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Visiting Angels
These are questions the Visiting Angels filing leaves open. An owner or a buyer can put them to Visiting Angels directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Visiting Angels locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed groups.
Talk to AveranWhere these figures come from.
Every figure here comes from Living Assistance Services, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Visiting Angels® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Living Assistance Services, Inc., 2026 Franchise Disclosure Document, issued 20 April 2026.
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Visiting Angels reads against the rest of the non-medical home care group: Assisting Hands Home Care · CareBuilders At Home · Caring Senior Service · ComForCare · Comfort Keepers · Executive Home Care. The non-medical home care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.