Right at Home franchise unit economics
Right at Home franchisees send caregivers into clients’ homes across assigned areas. The 390 offices open a year or more billed an average of $1,836,498 in 2025 against a median of $1,334,579. The brand fund charges 2% on the first $1,000,000 invoiced and 1% on the next $2,000,000, then nothing. It caps at $40,000, which is 2.00% of a million-dollar office and 0.27% of the largest one.
- Primary source
- Right at Home, 2026 Franchise Disclosure Document
- Items read
- Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 390 of 566 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The brand fund charges 2% on the first $1,000,000 of net billings and 1% on the next $2,000,000, then stops. That caps it at $40,000 a year, 2.00% of an office billing a million and 0.27% of the largest office in the system *. Every dollar you add above $3,000,000 reaches the brand fund free.
- The brand fund stops charging at $3,000,000 of billings.2% on the first million and 1% on the next two, capping at $40,000 *, 2.00% of a $1,000,000 office against 0.27% of the one billing $14,982,758.
- An owner is worth $3,056,850 and an office $1,836,498.525 businesses held by 277 owners, so the average owner runs 1.90 territories and bills 1.66 times what a single office does *.
- Year two bills $491,975 and year six bills $1,990,380.4.05 times across the build-up *, and the two middle rungs invert, 37 to 48 months averages $1,442,043 against $1,372,363 at 49 to 60.
- 34% of offices reach the average and 50% reach the median.One office bills $14,982,758, which is 8.16 times the average *, so the median is the number to plan against.
- The marketing requirement is capped at 3% of billings against 4%.The 2% brand fund and the 2% local spend combine to 3%, worth $18,365 a year at the average office *.
How much does a Right at Home franchise make?
The average Right at Home unit reported $1,836,498 of revenue in the 2026 FDD, and the median reported $1,334,579. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8.1% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Right at Home performers
Right at Home splits its locations into groups instead of publishing one average. The best group averaged $1,990,380 a year. The worst averaged $491,975. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,334,579. The average was $1,836,498. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 4.0× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $94,330 to $176,239, a 1.9× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Billed hours, the operating driver.This model bills on billed hours. The owner pays for every hour worked and bills only the hours a client accepts, so the job is to keep those two close and to protect the gap between the rate charged and the rate paid. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 8.1% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.390 of 566 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
The first year, month by month
Four times, over five years.
Offices are grouped by how long they have been open, and the pattern is a long climb. An office in its second year bills $491,975. An office past its fifth bills $1,990,380. The two rungs in between sit out of order, which is worth understanding before reading the ladder as a forecast.
| Months in business | Offices | Average | Median | Reaching the average | Highest | Lowest |
|---|---|---|---|---|---|---|
| 61 months plus | 332 | $1,990,380 | $1,434,822 | 111, 33% | $14,982,758 | $25,927 |
| 49 to 60 months | 13 | $1,372,363 | $1,127,225 | 3, 23% | $4,649,172 | $89,179 |
| 37 to 48 months | 12 | $1,442,043 | $1,129,135 | 4, 33% | $3,574,404 | $141,758 |
| 25 to 36 months | 14 | $781,091 | $718,951 | 6, 43% | $1,741,984 | $63,439 |
| 13 to 24 months | 19 | $491,975 | $448,134 | 7, 37% | $1,368,166 | $135,178 |
| All offices | 390 | $1,836,498 | $1,334,579 | 134, 34% | $14,982,758 | $25,927 |
Every figure in this table is as the brand reported it.
The 25 to 36 month group grew 109.83% in a year and the 61 month plus group grew 12.01%. Both figures are as the brand reported it, and together they describe where the growth in this system actually happens, in the third year, off a small base.
Nine offices in ten sit in the mature group. 332 of the 390 offices are past 61 months *. The all-office average of $1,836,498 is close to the mature average. A second-year office should be compared with $491,975.
Every group puts its median below its average, and the gap widens with age. The youngest group medians at 91.1% of its mean and the oldest at 72.1% *, because time is what lets a handful of offices pull far ahead.
The fund that stops
A brand fund with a ceiling.
Most brands take a flat percentage of everything you bill. This one takes 2% of the first $1,000,000 of net billings in a calendar year, 1% of the next $2,000,000, and zero above that. The effect is a charge that falls as a share of billings the moment you pass a million, and disappears entirely as a rate once you pass three.
| Net billings | Brand fund * | Share of billings * | Where it sits |
|---|---|---|---|
| $491,975 | $9,840 | 2.00% | The 13 to 24 month average |
| $1,000,000 | $20,000 | 2.00% | The top of the first tier |
| $1,836,498 | $28,365 | 1.54% | All 390 offices, the average |
| $1,990,380 | $29,904 | 1.50% | The 61 month plus average |
| $3,000,000 | $40,000 | 1.33% | The ceiling |
| $14,982,758 | $40,000 | 0.27% | The highest office reported |
The tier rates and every billings figure are as the brand reported it; the dollar and share columns are marked *.
The largest office contributes $40,000 and the office billing a million contributes $20,000. Fifteen times the billings for twice the contribution *, so the fund that markets the brand is carried disproportionately by the middle of the system.
Local marketing runs 2% of net billings, reduced to 1% when the brand fund takes 2%. The combined requirement is capped at 3%, so at the average office the cap is worth $18,365 a year against an uncapped 4% *.
| Charge | Rate | At $1,836,498 * | Share of billings * |
|---|---|---|---|
| Royalty | 5% of net billings, weekly | $91,825 | 5.00% |
| Brand marketing and promotion | 2% of the first $1,000,000, then 1% of the next $2,000,000 | $28,365 | 1.54% |
| Local marketing | 2%, reduced so the combined marketing reaches 3% | $26,730 | 1.46% |
| Technology | $2,100 a year for each market area | $2,100 | 0.11% |
| Total | n/a | $149,020 | 8.11% |
Every rate, tier and fixed charge is as the brand reported it; the dollar columns and the total are marked *.
A royalty minimum applies each quarter once the first year ends. The agreement sets the amount, so read the figure in your own Basic Terms before assuming the 5% rate is what you will pay in a slow quarter.
Office against owner
The office is the wrong unit.
The same 2025 billings are reported two ways: once by office and once by owner. 390 offices average $1,836,498, while 277 owners holding 525 franchised businesses average $3,056,850. The difference is territory count, and it is the clearest statement here about what actually grows the business.
| Measure | By office | By owner | Owner against office * |
|---|---|---|---|
| Count reporting | 390 offices | 277 owners, 525 businesses | 1.90 businesses an owner |
| Average net billings | $1,836,498 | $3,056,850 | 1.66× |
| Median net billings | $1,334,579 | $2,041,381 | 1.53× |
| Reaching the average | 134, 34% | 90, 32% | n/a |
| Highest | $14,982,758 | $24,854,318 | 1.66× |
| Lowest | $25,927 | $135,178 | 5.21× |
Both columns are as the brand reported it; the ratio column is marked *.
A second territory adds billings without adding an office. One office covers every territory an owner holds. The 1.90 territories behind the average owner share one building, one manager and one back office *.
The lowest-selling owner bills 5.21 times the lowest-selling office. $135,178 against $25,927 *. Pooling territories raises the minimum, and it also range the same office costs over more sales.
Where the system stands.
| Year | Franchised at start | Franchised at end | System-wide net billings | Per outlet * | Growth * |
|---|---|---|---|---|---|
| 2023 | 496 | 508 | $671,753,531 | $1,322,350 | n/a |
| 2024 | 508 | 539 | $757,933,185 | $1,405,813 | 12.83% |
| 2025 | 539 | 566 | $853,605,275 | $1,508,137 | 12.62% |
Outlet counts and system-wide billings are as the brand reported it; the per-outlet and growth columns are marked *.
Billings per outlet rose 14.0% across two years while the outlet count rose 11.4%. $1,322,350 to $1,508,137 against 508 to 566 *, so the system grew by getting bigger offices as well as more of them.
Company-owned outlets fell from 28 to 6 across three years. The brand moved out of operating while the franchised count rose from 496 to 566.
What it takes to open
Under $180,000, and mostly working capital.
The opening estimate runs $94,330 to $176,239. The franchise fee is $49,500, and the largest variable line is the additional funds the brand requires you to hold for the first months of trading. That matters more here than in most categories. Because caregivers are paid weekly and clients settle monthly.
| Line | Low | High | Share of the low estimate * |
|---|---|---|---|
| Initial franchise fee | $49,500 | $49,500 | 52.48% |
| Additional funds | $17,000 | $40,000 | 18.02% |
| Insurance | $7,000 | $12,000 | 7.42% |
| Hardware and software | $3,750 | $9,250 | 3.98% |
| Training | $3,000 | $8,000 | 3.18% |
| Real estate and rent | $2,850 | $8,700 | 3.02% |
| Technology fee, first year | $2,100 | $2,100 | 2.23% |
| Everything else | $9,130 | $46,689 | 9.68% |
| Total | $94,330 | $176,239 | 100% |
Every line is as the brand reported it; the share column is marked * and the everything-else row groups the remaining filed lines.
The fee is over half the cheapest way in. $49,500 of $94,330 *, and a VetFran discount takes the fee to $37,125, which moves the entry price to about $81,955 *.
Opening costs 5.1% of a year at the average office. $94,330 against $1,836,498 *, rising to 19.2% of a second-year office’s $491,975 *, which is the comparison that matters while you are still in the build-up.
Questions we get asked
Questions owners ask.
What does the brand cost all in?
8.11% of net billings at the average office *: a 5% royalty, 3% of combined marketing under the cap, and $2,100 a year of technology for each market area. The share falls as billings rise, because the brand fund tiers down and stops at $3,000,000 while the royalty stays flat. At a second-year office billing $491,975 the same stack works out at 8.43% *.
Should I benchmark against the average or the median?
The median, at $1,334,579. Only 34% of offices reach the average, while 50% reach the median, and one office billing $14,982,758 pulls the mean 8.16 times past its own level *. Read your group as well. A second-year office benchmarks against $448,134, instead of against a system figure carried by 332 mature offices.
Is a second territory worth it?
On the filed figures, the owner-level numbers say yes. 277 owners hold 525 businesses and average $3,056,850 against $1,836,498 for a single office, 1.66 times the billings on 1.90 territories *. Because one office can serve several territories, the second one adds billings against a shared premises, manager and back office. Test it against your own overhead.
How long until an office matures?
Five years on these figures. $491,975 at 13 to 24 months, $781,091 at 25 to 36, and $1,990,380 past 61 months, 4.05 times across the build-up *. The 25 to 36 month group grew 109.83% in the year. That is where the step change lands. So working capital has to cover two full years before that.
Who does bookkeeping for a Right at Home franchise?
Averan does. We work with owners here on caregiver cost as a share of what is invoiced, read weekly with overtime separated, on what the brand fund actually costs as sales cross each tier, days sales outstanding against a weekly wages. The cash forecast behind a second territory. Get in touch.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Right at Home
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Right at Home locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where do your billings sit against the brand-fund tiers?
A structured review of your unit economics, cash forecast. Reporting, built around caregiver cost read weekly with overtime separated, the effective brand-fund rate as billings cross $1,000,000 and $3,000,000, days sales outstanding against a weekly wages, and the cash behind a second territory.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Right at Home reads against the rest of the non-medical home care group: Assisting Hands Home Care · CareBuilders At Home · Caring Senior Service · ComForCare · Comfort Keepers · Executive Home Care. The non-medical home care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.