Caring Senior Service franchise unit economics
Caring Senior Service owners run in-home care offices that bill hourly non-medical assistance for elderly, disabled and infirm adults, often across more than one territory from a single office.
Caring Senior Service franchise at a glance
In its 2026 FDD Caring Senior Service reports 2025 invoiced billings and gross profit after caregiver pay for 40 offices, with separate figures for the 25 offices staffed to the franchisor’s minimum and for offices in their first full year.
Caring Senior Service franchisees averaged $984,255 of sales in 2025, with a median of $906,104, according to Item 19 of Caring Senior Service’s 2026 FDD, issued 21 May 2026. The 40 in that group are 65%* of Caring Senior Service’s 62 locations. Fees paid to Caring Senior Service come to about 7%* of sales.
- A Caring Senior Service franchise costs $99,997 to $153,994 to open, including a $49,000 initial franchise fee, according to the brand's 2026 FDD.
- Caring Senior Service charges a royalty of 5% of sales, a 2% brand fund contribution and a $1,045 monthly technology fee.
- Work out Caring Senior Service's fees at your own sales with the minimum fee calculator.
- A Caring Senior Service territory holds about 200,000 people, at least 10% of them aged 65 and over.
These figures come from Caring Senior Service's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Offices staffed to the minimum requirement average $1,283,771 against $984,255 across all offices. That is a $299,516 premium, plus 1.47 points of gross profit.
- Gross profit holds near 50% at every stage. That is 51.38% at fully staffed offices, 49.91% across all, 48.04% in the first full year.
- Employing a full-time Homecare Consultant removes the local advertising minimum. That is worth up to $30,000 a year, against the consultant's own salary.
- Territory rights turn on billing $20,000 every two weeks from month 25. That is $520,000 a year, and missing it lets the franchisor revoke exclusivity or terminate.
- Gross profit runs $659,602 at a fully staffed office and $209,337 in the first full year. That is three times the dollars on roughly the same margin.
How much does a Caring Senior Service franchise make?
The average Caring Senior Service unit reported $984,255 of revenue in the 2026 FDD, and the median reported $906,104. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Net operating income
Billings and margin by staffing and stage, 2025
| Group | Offices | Average billings | Median billings | Average gross profit | Median gross profit | Gross profit |
|---|---|---|---|---|---|---|
| Minimum required staff | 25 | $1,283,771 | $1,097,766 | 51.38% | 50.57% | $659,602 |
| All offices | 40 | $984,255 | $906,104 | 49.91% | 49.94% | $491,242 |
| Second full year | 2 | $1,350,645 | $1,350,645 | 47.61% | 47.61% | $643,042 |
| First full year | 4 | $435,755 | $544,250 | 48.04% | 50.47% | $209,337 |
The brand reported what was invoiced and what was left after caregiver pay.
Fifteen of the 40 offices are short of the staffing standard, and offices that meet it average $299,516 more than all offices. 25 offices meet it and average $1,283,771; the whole group averages $984,255. Work the arithmetic the other way and the 15 that fall short are averaging about $485,062, 38% of what a staffed office bills. This is the clearest disclosed link between a hiring decision and a revenue line anywhere in senior care.
The margin runs from 47.61% to 51.38%. That is 51.38% fully staffed, 49.91% across all offices, 48.04% in a first full year, 47.61% in a second. Roughly half of every dollar billed goes to the caregiver whatever your size. Adding staff buys you more hours to sell.
A fully staffed office clears $659,602 of gross profit and a first-year office $209,337. That is three times the invoices, with the margin 3.3 points apart. Against roughly 20,000 residents aged 65 and over in a territory, the fully staffed office draws $64.19 a year from each of them and the whole network $49.21. So the ceiling is a long way off in both cases.
Offices in their second full year keep the least, at 47.61%. That is $1,350,645 invoiced, keeping less than the 48.04% of the first-year group. Growing fast means saying yes to cases that need overtime and premium shifts, and that shows up here before the schedule settles down.
Top performers
What separates the top Caring Senior Service performers
Caring Senior Service publishes a range for its offices instead of grouped averages. The highest-selling of the 40 Caring Senior Service offices open all of 2025 billed $2,450,157. The lowest-selling Caring Senior Service office in that group billed $29,025. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $906,104. The average was $984,255. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Caring Senior Service office sells 84.4× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 200,000 people, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $99,997 to $153,994, a 1.5× range inside one brand.
- Fees and the minimum.Fees run about 8.3% of sales with the technology fee. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Billed hours.You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Context you underwrite around
- Locations included.These figures cover 40 of 62 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
Targets & fees
Billings target and minimum royalty
| Months | Target per two weeks | Annual equivalent | Minimum royalty a year |
|---|---|---|---|
| 7 to 9 | $5,000 | $130,000 | $6,500 |
| 10 to 12 | $7,500 | $195,000 | $9,750 |
| 13 to 15 | $10,000 | $260,000 | $13,000 |
| 16 to 18 | $12,500 | $325,000 | $16,250 |
| 19 to 21 | $15,000 | $390,000 | $19,500 |
| 22 to 24 | $17,500 | $455,000 | $22,750 |
| 25 and beyond | $20,000 | $520,000 | $26,000 |
Targets as the brand reported it, measured for each two-week billing period within the stated months.
The mature target is $520,000 a year and the network average is $984,255. So the middle of the system clears it comfortably. But the lowest office disclosed billed $29,025. That is 6% of the target. Offices in their first full year average $435,755. The sales standard reaches $455,000 by month 24. The target escalates faster than a slow office grows.
The target is checked every two weeks. At $20,000 a fortnight, a quiet period counts as a miss on its own terms. For a business with seasonal client turnover and hospital-discharge timing driving new cases, that is a tighter test than an annual number at the same level would be.
Missing it lets the franchisor put someone else in your market. The minimum royalty at month 25 is $26,000 a year. That is $23,213 less than 5% of the network average, so the money at stake is small. What the clause actually protects is the franchisor's right to put someone else in your market.
What the fees come to
| Group | Billings | Royalty | Marketing | Technology | With a consultant | Share | Without | Share |
|---|---|---|---|---|---|---|---|---|
| Minimum required staff | $1,283,771 | $64,189 | $25,675 | $12,540 | $102,404 | 7.98% | $132,404 | 10.31% |
| All offices | $984,255 | $49,213 | $19,685 | $12,540 | $81,438 | 8.27% | $111,438 | 11.32% |
| Second full year | $1,350,645 | $67,532 | $27,013 | $12,540 | $107,085 | 7.93% | $137,085 | 10.15% |
| First full year | $435,755 | $21,788 | $8,715 | $12,540 | $43,043 | 9.88% | $73,043 | 16.76% |
We applied the 5% royalty on gross billings, the 2% marketing fee and the $1,045 monthly technology fee.
Hiring a Homecare Consultant removes up to $30,000 a year of required advertising spend. The requirement applies only while the seat is empty. The consultant costs a salary. Offices that employ one drop the advertising minimum and average $1,283,771 of invoices against $984,255. On those figures the hire pays for itself twice.
The technology fee is $12,540 a year and lands flat. At the first-full-year average of $435,755 it is 2.9% of billings by itself; at a fully staffed office it is 1.0%. It includes the bookkeeping software, the phone system, the fax lines and the Microsoft licenses, which an owner would pay for anyway.
Against gross profit the load runs 15.5% to 20.6%. That is $102,404 of $659,602 at a fully staffed office; $43,043 of $209,337 in a first full year. 7% of what is invoiced is the rate here. Brands that include a call center or a marketing department charge 9% to 13% in royalty.
What it costs to open, and the network
What it costs to open
| Line | Low | High |
|---|---|---|
| Franchise fee | $49,000 | $49,000 |
| Business permits and licenses | $0 | $14,150 |
| Initial marketing and grand opening | $6,500 | $7,500 |
| Training travel | $4,250 | $7,150 |
| Office, equipment, signage, rent and opening costs | $7,750 | $22,050 |
| Additional funds, three months | $32,497 | $54,144 |
| Total | $99,997 | $153,994 |
As the brand reported it, except the grouped line. That is marked *, adding building work, equipment and furniture, signage, two months of rent, miscellaneous opening costs, initial inventory, a vehicle and branded attire.
Discounts available
- Caring Senior Service takes 50% off the fee for owners converting an existing in-home care business.
- Caring Senior Service takes 50% off the fee for existing franchisees whose offices hold its GreatCare Master certification.
- Caring Senior Service takes 10% off a second territory, 15% off a third, 20% off a fourth and 25% off a fifth.
- Caring Senior Service takes 20% off the first territory's fee for veterans (discharge other than dishonorable) and active-duty personnel.
- Caring Senior Service takes 20% off the first territory's fee for businesses at least 51% owned by women or minorities.
From Item 5 of the Caring Senior Service 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Three months of additional funds runs $32,497 to $54,144, a third of the whole investment. That money has to carry a $1,045 monthly technology fee plus up to $2,500 a month of required advertising while the consultant seat sits empty. With caregiver wages running at half of billings, the build-up needs real cash. A first full year averaging $435,755 is $36,313 a month of billings, and the office has to be staffed before those hours exist.
A converting agency pays half the franchise fee and gets a scaled royalty. The fee is $24,500 against $49,000, and a conversion addendum that starts the royalty below 5% and scales up based on the prior business's sales. For an operator already billing hours, converting is the cheapest way into this brand.
Permits and licenses swing $14,150 on the state you choose. They cost nothing at the low end and $14,150 at the high. It is the single widest line in the table and it moves before you bill an hour. So check your state's home care licensure cost before you compare this investment to any other.
The network of locations
| Year | Start | End | Net change | Company-owned |
|---|---|---|---|---|
| 2023 | 51 | 52 | +1 | 5 |
| 2024 | 52 | 55 | +3 | 5 |
| 2025 | 55 | 62 | +7 | 5 |
As the brand reported it, counting territories.
The 52 reporting territories run from 40 offices. That is 1.3 territories an office. Several franchisees run two or three territories from one location. That is what makes the staffing standard affordable. One scheduler, one consultant and one office cover more market.
The network grew 22% in three years, from 51 to 62. Company-owned outlets stayed at five throughout, and transfers dropped from 7 to 2. This is a small system where the 40 reporting offices are most of it, so the disclosed averages describe your actual peer group.
Questions we get asked
How much does a Caring Senior Service franchise make?
Caring Senior Service franchisees averaged $984,255 of sales in 2025, with a median of $906,104, according to Item 19 of Caring Senior Service’s 2026 FDD, issued 21 May 2026. The 40 in that group are 65%* of Caring Senior Service’s 62 locations. Fees paid to Caring Senior Service come to about 7%* of sales.
What should my Caring Senior Service office be billing?
Across 40 offices open the whole of 2025 the average was $984,255 of gross billings with a median of $906,104, ranging from $29,025 to $2,450,157. Offices carrying the minimum required staff averaged $1,283,771 with a median of $1,097,766. A first full year averaged $435,755 and a second $1,350,645. Several Caring Senior Service offices cover more than one territory: 52 territories sat in these 40 offices.
What gross profit should I be running at Caring Senior Service?
Caring Senior Service gross profit was 49.91% on average across all offices, with a median of 49.94%. Offices at minimum required staff run 51.38% and 50.57%; a first full year runs 48.04%; a second 47.61%. The margin stays between 47.61% and 51.38% at every size. A reading below 48% points at overtime, premium shifts or your own hourly rate.
What do Caring Senior Service's fees add up to?
Caring Senior Service charges a 5% royalty on gross billings against a minimum equal to 5% of your billings target, and a 2% marketing fee. It also charges a $1,045 monthly technology fee that bundles QuickBooks Online, tech support, phones, e-fax and Microsoft licenses. That comes to about 8% of billings at a typical office. On top of that, it requires $5,000 of local advertising in your first six months. After that, it requires the greater of $2,500 a month or 1% of the previous quarter's billings, but only while you lack a full-time Homecare Consultant.
What happens if I miss the billings target at Caring Senior Service?
The franchisor may modify your territory, revoke its exclusivity, or terminate the franchise agreement, at its sole discretion. The target is measured for each two-week billing period. The Caring Senior Service target is $5,000 a period in months 7 to 9, rising through $10,000 at months 13 to 15 and reaching $20,000 from month 25, which annualizes to $520,000. You also pay the minimum royalty, 5% of the applicable target, in any period you fall short.
Who does bookkeeping for a Caring Senior Service franchise?
Royalty and the marketing fee are both calculated on two-week billing periods. The territory performance test runs on the same fortnightly cycle. So a close built around calendar months will hide the periods that actually count. Watch the share left after caregiver pay, near 50%, weekly, with overtime on its own line. An hour paid at time and a half moves it several points. Franchisees running several territories from one office report combined billings. So the per-territory view has to be built internally if you want to know which market is carrying the office. The technology fee already includes the QuickBooks Online subscription. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no net profit figure. It reports billings and gross profit after caregiver pay, so what an owner keeps after overhead is not disclosed.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Caring Senior Service
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Caring Senior Service see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Caring Senior Service locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
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Talk to AveranWhere these figures come from.
Every figure here comes from Caring Senior Service Franchise Partnership, L.P.'s 2026 FDD, covering the 2025 calendar year. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other franchised offices. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. CARING SENIOR SERVICE® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Caring Senior Service Franchise Partnership, L.P., 2026 Franchise Disclosure Document, issued 21 May 2026.
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Caring Senior Service reads against the rest of the non-medical home care group: Assisting Hands Home Care · CareBuilders At Home · ComForCare · Comfort Keepers · Executive Home Care · FirstLight Home Care. The non-medical home care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.