Category guide

Senior care franchise finance

Sales per unit$132,647 to $11,521,897

Franchise fees5.0% to 17.8% of sales

Cost to open$32,530 to $5,100,000

Brands compared42

Units reporting5,260

Caregiver cost range48%–53.3%

Royalty range3.0%–12%

By Scott Engler · Averan Advisors · Source: the 2026 FDDs of forty-two senior care brands · Updated 28 October 2026

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This guide covers forty-two brands, each from its own 2026 FDD. Open one, or pick two and compare them.

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Top performers

These are the things that separate top performers in senior care

Across the senior care brands that publish both figures, the median top group of locations sells $3,020,756 a year and the median bottom group sells $192,554. Across these brands, a median of 37% of locations reach their own brand’s average.

Decided before you open

Opening cost against sales.The top group sells $3,020,756 a year against a build that tops out at $5,100,000, so at the heavy end of the range a location sells $0.59 for every dollar it cost to open.
Rent as a share of sales.Occupancy runs 0.8% of sales at the middle brand, which on median sales of $1,386,520 is $10,538 of rent a year. That same $10,538 is 0.3% of sales at the top group and 5.5% at the bottom. Top-group locations put more sales through the same square footage, with longer earning hours, a second daypart, and a site picked for traffic.

Live operating levers

Twenty-four of the forty-two brands here publish how a new location builds up.
Business model attribute
Service
The FDD’s month-by-month build-up of a new location
Unit economics
Months until sales cover costs
Twenty-seven of the forty-two brands here bill by the hour.
Business model attribute
Service
Care or staff hours billed to clients
Unit economics
Hours billed times the hourly rate, less wages for hours worked
Six of the forty-two brands here run a recurring plan.
Business model attribute
Service
Recurring plans and booked return visits
Unit economics
Customers on a plan times visits a month
Seven of the forty-two brands here get paid on a placement.
Business model attribute
Service
Placing a candidate in a job
Unit economics
Placements times the fee, less refunds inside the guarantee period
Wages by brand.Wages run 49.5% of sales at the middle brand and 35.2% to 70.0% across the nine that disclose it. The levers are scheduling against booked demand hour by hour, sales per paid hour, and keeping part of pay variable. On the top group’s $3,020,756 of sales, a point of wages is $30,208 a year; on the bottom group’s $192,554 it is $1,926.
Cost of goods by brand.Products and materials take 43.3% of sales at the middle brand, 0.1% to 64.5% across the six that disclose it. The levers on this line are buying on the brand program, holding the price list instead of discounting to close, and counting waste weekly.
Profit margin.Of the eight brands that publish a profit line, the middle one keeps 16.5% of sales, from 10.8% to 29.1%. The cost lines above move by a few points between the highest-selling and lowest-selling locations while sales move by multiples. At a 16.5% margin, the top group earns $499,180 a year and the bottom group $31,820.
Fees as a share of sales.Fees run a median 7.0% of sales across thirty-nine brands, from 5.0% to 17.8%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $3,020,756 the fees cost $211,453 a year; at $192,554 they cost $13,479.

Context you underwrite around

First-year build-up.Twenty-four of forty-two filings in this category show how a new location builds up. The others do not show it.
Brands without sales bands.Eight brands publish only an average, with no sales bands.

Compare these brands side by side →

The model

The business model the top performers in senior care are running

What the top performers can do that others cannot

Twenty-seven of the forty-two brands here sell hours of somebody’s time. Six of them run a recurring plan, and turning a first visit into a standing arrangement is a skill in itself. Rostering against demand is the constraint: wages run 49.5% of sales at the middle brand, more than any other line.

What the customer is buying

The customer buys care or labor billed by the hour. At seven of them the model is different: the customer buys a placement paid on a fee, which asks something else of the owner. A location at the middle brand sells $1,392,371 a year, and the median top group sells $3,020,756. The offer is the same at both ends of that range, so the difference is volume.

Who the customer is, and how often they come back

This is a retention business. The money is made in the second year of a customer, not the first month, so the number that decides the year is how many stay. A median 37% of locations reach their own brand’s average, so most of the system is below the number the brand advertises, and the gap usually comes from low demand. Effort is usually not the cause. The top group sells $3,020,756 against $192,554 at the bottom. Trade area and site set that range before an owner takes a booking.

How the money works

Opening costs $32,530 to $5,100,000 across the category, and inside one brand the top of the range is typically 1.6 times the bottom. At the middle brand the cost stack runs wages 49.5%, occupancy 0.8%, cost of sales 43.3%, franchise fees 7.0% of sales. The middle profit line among the brands that publish one is 16.5% of sales, which is $499,180 a year at the top group and $31,820 at the bottom. The percentage changes little between them; the dollars change a lot. Cash and earned revenue arrive in different periods here, so the cash forecast matters more than the profit line in any given month. Twenty-four of these brands publish how a new location builds up, so the first year can be read out of the document instead of guessed at.

Caregiver wages take 48% to 53.3% of revenue at every brand that discloses them on a wage basis. That line changes little between brands. Volume decides the rest.

Senior care franchises at a glance

Averan Franchise compares forty-two senior care franchise brands, each from its own 2026 FDD.
The cost to open a senior care franchise runs from $32,530 at ActiKare to $5,100,000 at BeeHive Homes.
First Day Homecare reports the highest average sales of these brands, at $11,521,897, and Live 2 B Healthy the lowest, at $132,647.
Franchise fees take 5% to 17.82% of sales across the thirty-nine brands where Averan Franchise works out the figure.

These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.

Eight of the forty-one publish a profit line, and one splits it by how many areas you hold. Always Best Care reports 17.1% owner discretionary profit for a single area against 11.8% for several, and Comfort Keepers 10.8% on a 39.2% gross profit. CarePatrol reports 29.14% profit, rising to 37.02% once the owner’s salary is added back.
Caregiver cost sits between 48% and 53.3% of revenue at every brand disclosing it on a wage basis. That range holds across territories whose revenue differs threefold. The four brands reporting it fully loaded land between 58.0% and 65.0%.
Royalty runs 3.0% to 12%. The fees paid to the brand run 5.25% to 17.82% of sales. BrightStar Care charges the lowest share, at 5.25%, and CarePatrol the highest, at 17.82%.
At four brands the minimum charge costs more than the percentage, at the sales those brands themselves report. Qualicare pays $43,200 of minimum against $42,631 of royalty at its own average, the median Assisted Living Locators owner pays 14.19% against an 8% plus 2% headline *, and CareBuilders’ minimum reaches $112,000 a year and then compounds.
Four brands set a sales target that the territory must keep meeting. Two of them set it in hours of work. ComForCare requires 1,500 billable hours a fortnight from month 61 against a median owner billing 1,234. Always Best Care sets a monthly sales requirement whose 6% is exactly its minimum royalty at all six stages. CarePatrol requires 170 placements by month 120. Seniors Helping Seniors asks $25,000 a month and Caring Senior Service $20,000 a fortnight.

By type of business.

Non-medical home care 28 brands1Heart Caregiver Services · 2nd Family · A Better Solution In Home Care · ActiKare · Always Best Care · Assisting Hands Home Care · BrightStar Care · CareBuilders At Home · Caring Senior Service · ComForCare · Comfort Keepers · Executive Home Care · FirstLight Home Care · Griswold · Hallmark Homecare · Home Helpers Home Care · Home Instead · Home Matters Caregiving · Homewatch CareGivers · Interim HealthCare · Nurse Next Door · One You Love Homecare · Qualicare · Right at Home · Senior Helpers · Seniors Helping Seniors · SYNERGY HomeCare · Visiting Angels
Senior living placement 7 brandsAmada Senior Care · Assisted Living Locators · CarePatrol · Oasis Senior Advisors · Prime Senior Placement · Senior Care Authority · Trua Senior Living Locators
Senior relocation 1 brandCaring Transitions

Every brand in this guide

The hour

What half the dollar costs.

Caregiver cost and gross profit, at the ten brands that disclose either, as the brand reported it by each brand
Brand	What they disclose	Figure	Implied caregiver share
Homewatch CareGivers	Direct caregiver cost	48% average, 49% median	48%
SYNERGY HomeCare	gross profit	49% to 54%	46% to 51%
Griswold	Caregiver pay	49% of sales	49%
Caring Senior Service	gross profit	49.91% average, 49.94% median	50.09%
Seniors Helping Seniors	Caregiver wages	53.3% average, 53% median	53.3%
FirstLight Home Care	gross profit on the hour	53.5%	46.5%
BrightStar Care	gross profit	42.0%	58.0%
Executive Home Care	gross profit	40.78% average, 39.89% median	59.22%
Comfort Keepers	gross profit	39.2%	60.8%
CareBuilders At Home	gross profit	35.00% average, 36.17% median	65.0%

As the brand reported it by each brand.

The wage-only brands cluster at 48% to 53.3% and the fully loaded ones at 58.0% to 65.0%. That eleven-point gap is payroll taxes, workers compensation and unemployment insurance, the burden. So a wage-only figure of 50% means a real caregiver cost near 61%. Check what a brand counts as a cost before comparing its figure with another brand's.

CareBuilders reports 65.0% because the brand pays the caregiver wages itself. CareBuilders also runs the back office. Costs that other brands leave out are already inside that 35.00% *. Its 9% royalty takes 25.7% of what is left, and 42.0% at the lowest-selling office in its own system.

Scale leaves it exactly where it is. Homewatch territories averaging $1,360,485 and Seniors Helping Seniors units averaging $905,861 land 5.3 points apart, at 48% and 53.3%. Executive Home Care keeps 38.39% to 42.55% at businesses invoicing $212,369 to $3,253,177. Sales differ fifteen times over. What is kept differs by four points. Scale here buys gross profit dollars and leaves the percentage where it is.

Hourly rate and pay rate.

The five brands that disclose enough to read an hourly rate, as the brand reported it, except where noted
Brand	hourly rate	Pay rate	Range
ComForCare	$40.10 average, $39.75 median *	Undisclosed	n/a
FirstLight Home Care	$39.55 average, $70.44 highest	$18.41 average	$21.14
Home Instead	$34.53 *	Undisclosed	n/a
Comfort Keepers	$34.48 *	Undisclosed	n/a
Seniors Helping Seniors	$27.20 to $47.00	$13.90 to $23.50	n/a

FirstLight’s and Seniors Helping Seniors’ figures are as the brand reported it.

The category bills $34 to $40 an hour and pays around $18. FirstLight is the only brand that prints the hourly rate and the wage together: $39.55 against $18.41. The gap is $21.14, which is 53.5%. Seniors Helping Seniors gives the range instead: $13.90 against $27.20 is 48.9%. A wage of $23.50 against a rate of $47.00 leaves 50.0%. Markets with high rates pay high wages, so the share stays about the same.

A dollar on the hourly rate is worth more than a dollar off the wage. On FirstLight's average territory of 39,082 billable hours a year, either move is $39,082. But the wage cut costs you caregivers in a market where turnover already runs above a third a year. The rate rise costs you a conversation. Owners who benchmark only their pay rate are optimizing the harder half.

Sales

Hourly home care, twenty-one brands.

Average sales per unit and cost to open, as the brand reported it, with the unit basis each brand uses
Brand	Units	Average revenue	Unit basis	Cost to open
Always Best Care	291	$3,226,345	Per franchise	$89,725 to $145,900
Home Instead	626	$2,750,876	Per franchise	$92,640 to $350,550
BrightStar Care	396	$2,413,076	Per agency	$101,464 to $217,486
Visiting Angels	541	$2,394,545	Per franchise *	$125,460 to $171,150
SYNERGY HomeCare	626	$2,116,737	Multi-territory owner	$80,245 to $164,091
Griswold	146	$2,048,633	Per location	$99,600 to $185,600
Home Helpers Home Care	362	$1,973,237	Per location, 1.9 territories	$120,750 to $175,250
CareBuilders At Home	28	$1,909,010	Per outlet	Left unstated
Senior Helpers	401	$1,839,518	Past 60 months	$176,500 to $231,500
Right at Home	566	$1,836,498	Per office	$94,330 to $176,239
Amada Senior Care	266	$1,579,524	Per outlet	$121,577 to $438,440
FirstLight Home Care	284	$1,545,697	Per territory	$151,425 to $256,380
Executive Home Care	79	$1,392,371	Net billings per outlet	$103,950 to $165,133
Homewatch CareGivers	260	$1,360,485	Per territory	$142,890 to $194,080
ComForCare	270	$1,295,843	Per territory	$102,475 to $163,925
Comfort Keepers	619	$1,277,857	Per business	$119,560 to $190,700
Assisting Hands	232	$1,046,940	Per territory *	$98,050 to $181,200
Caring Senior Service	62	$984,255	Per office	$99,997 to $153,994
Nurse Next Door	71	$922,781	Year three	$119,286 to $217,210
Seniors Helping Seniors	224	$905,861	Per unit	$95,235 to $155,940
Qualicare	33	$852,618	Per franchisee	$98,150 to $174,150

Revenue figures as the brand reported it except where marked.

The hourly care brands run from $852,618 to $3,226,345, a factor of 3.78. The median across the twenty-one is $1,579,524 and the mean $1,698,700. Once the figures are put on the same basis, the brands sit closer together than they first appear. Home Instead’s $2,750,876 is per franchise. Its franchises hold more than one territory. So the per-territory figure sits closer to the middle of this table.

The cost to open clusters at $100,000 to $190,000, with two outliers. The median low is $101,970 and the median high $183,400. Amada reaches $438,440 and Senior Helpers starts at $176,500, while SYNERGY opens a single territory from $80,245. Almost the whole opening cost is the fee plus working capital. The difference between brands comes from state licensing, working capital and the franchise fee.

One brand reports profit by number of areas. A second area brings more sales and a smaller margin. Always Best Care reports 17.1% kept by single-area owners and 11.8% by owners with several. That is 2.78 times the sales for 1.92 times the money *. Owners with several areas keep 6.7% at first, reaching 12.5% after six years.

Every brand in this table benchmarks against a different denominator, so read the ratio. Revenue per territory, sales per office and revenue per franchisee are three different questions. Each brand's own page shows the working. The one figure that compares cleanly across all of them is revenue divided by the population aged 65 and over in the territory. It runs from roughly $41 to $207 a year across this category.

The six brands on a different model.

Medical care, placement and transition services, as the brand reported it
Brand	Units	Average revenue	What they sell	Cost to open
Interim HealthCare	201	$3,837,660	Certified home health, hospice, personal care, medical staffing	$156,000 to $628,000
Caring Transitions	413	$375,932	Senior relocation, downsizing, estate sales, online auctions	$75,860 to $123,250
CarePatrol	215	$322,639	Placement into communities, paid by the community	$101,920 to $135,770
Oasis Senior Advisors	137	$247,280	Placement into communities, paid by the community	$63,089 to $109,239
Senior Care Authority	106	$228,670	Placement and eldercare consulting	$85,255 to $108,725
Assisted Living Locators	170	$222,762	Placement into assisted living, memory care and nursing homes, paid by the community	$74,635 to $94,810

As the brand reported it.

Four of the seven placement brands publish average sales, from $222,762 to $322,639, and one of them, CarePatrol, puts a profit line on record. CarePatrol reports 29.14% profit, rising to 37.02% once the owner’s salary is added back. Its cost lines show why. CarePatrol’s direct costs are 10.82% and its wages 36.82%, and a third of those wages are marketing wages.

One placement brand charges its royalty on what you bill. Assisted Living Locators invoiced $222,762 at the average business and collected $199,852. 10.28% went unpaid, so an 8% rate costs 8.92% of the money that arrived. At the lowest-selling business in that system, $12,038 arrived against $26,166 billed.

A placement is worth $5,238 at CarePatrol and $3,834.53 at Oasis. So the mature CarePatrol territory averaging $465,173 is running about 89 placements a year *, which is where a referral business’s capacity question actually lives.

Placement pays $3,834.53 a transaction and hourly care pays $35 an hour. Those are different businesses wearing the same category label. A placement agency with no caregivers, no wages and a $63,089 entry price averages $247,280; an hourly agency with 40 caregivers and a $151,425 entry price averages $1,545,697.

Interim's $3,837,660 comes from four revenue lines. Certified home health and hospice bill Medicare, staffing bills facilities, and personal care bills families. So its opening investment reaches $628,000. The certified lines cost $60,000 each in franchise fees and need $185,000 to $350,000 of working capital, because Medicare settles a 30-day episode after the care is given.

Fees

Royalty, brand by brand.

Royalty as the brand reported it, twenty-seven brands, lowest rate first
Brand	Royalty	Shape
Visiting Angels	3.5%, 3.25% above $125,000 a month, 3.0% above $225,000	Falls with volume
Interim HealthCare	3.5% palliative, 4.5% Medicare and Medicaid, 5.5% all other	Set by who pays
Assisting Hands	5% under $48,000 a week, 4.5% to $95,999, 4% above $96,000	Falls with volume
Home Instead	5%	Flat
Comfort Keepers	5%	Flat, $500 monthly minimum for 24 months
Amada Senior Care	5% of gross billings	Flat, charged on billings including bad debt
Homewatch CareGivers	5%	Flat, against a minimum
Senior Helpers	5%, on a two-week cycle	Flat, against a periodic minimum
Griswold	5%	Flat, $5,200 annual minimum
FirstLight Home Care	5% of revenues received, or 5% of the performance standard	Flat, against an escalating standard
SYNERGY HomeCare	5%	Flat, charged on a quota when sales fall short
Qualicare	5% of net revenue	Flat, $1,200 a month for every territory held
Right at Home	5% of net billings, weekly	Flat, against a quarterly minimum set in the agreement
Caring Senior Service	5% of gross billings	Flat, against 5% of a billings target
ComForCare	5%, plus 1% general service and 1% national advertising	Flat, each against a minimum rising by stage
Nurse Next Door	5%, plus 7% for the Care Services Center	The 7% falls to 5% at $40,000 a month
BrightStar Care	5.25% of net billings	Flat, charged on billings instead of collections
Home Helpers Home Care	6% on the first $500,000, then 5.5%, 5% and 4.5% at each benchmark	Falls with volume, $500 a month for each territory
Seniors Helping Seniors	6% to $400,000 of annual sales, 5% above	Falls with volume
Always Best Care	6%	Flat, against a minimum equal to 6% of the required sales level
Caring Transitions	6%	Flat, $300 then $500 monthly minimum
Executive Home Care	6%	Flat, minimum rising to $2,000 a month
Senior Care Authority	8%	Flat, minimum rising to $1,200 a month per area
Assisted Living Locators	8% of invoiced revenue, plus 2% brand fund	Flat, charged on billings instead of collections, minimum rising to $1,400 a month
CareBuilders At Home	9%	Flat, minimum rising to $56,000 a half-year then compounding 5%
Oasis Senior Advisors	10% under $250,000, falling to 6% above $2,000,000	Falls with volume, set a year in arrears
CarePatrol	12% of gross sales	Flat, the highest headline rate in the category

As the brand reported it.

Five percent is the category standard and the interesting brands are the ones that move off it. Visiting Angels charges 3.0% above $225,000 a month. That on $2,394,545 of annual revenue is $71,836 against $119,727 at a flat 5%, a $47,891 difference on the same work. Oasis charges 10% at the smallest size. Its bottom quartile pays a $16,800 minimum, which is more than 10% of what those owners invoice.

Interim is the only brand where the royalty rate depends on who pays the bill. That is 3.5% on palliative care, 4.5% on Medicare, Medicare Advantage and Medicaid, 5.5% on private pay and staffing. On its average territory of $3,837,660, charging every dollar at the middle rate instead of the top rate saves $38,377 a year. Who pays the bill decides the fee as well as the care.

Where the rate falls with volume, the reward is small and the growth does the work. Assisting Hands cuts 0.5 points at $48,000 a week, worth $12,480 a year held. Seniors Helping Seniors cuts a point above $400,000. Oasis lowers the rate by half a point at each size. In every case the revenue is worth many times the rate cut, so treat the step as a bonus.

What the fees come to all in.

Total franchise fees as a share of revenue, at the brands where it can be modeled *Averan calculation
Brand	At a mature unit	At a young or small unit
CarePatrol	16.67%	21.72%
Nurse Next Door	15.8%	26.8%
Oasis Senior Advisors	13.8%	60.1%
Senior Care Authority	13.5%	47.5%
Caring Transitions	12.7%	21.9%
Seniors Helping Seniors	11.3%	16.7%
CareBuilders At Home	11.0%	Left unstated
Assisted Living Locators	10.00%	14.19%
Executive Home Care	9.1%	19.1%
Right at Home	8.11%	8.43%
Caring Senior Service	8.0%	9.9%
Interim HealthCare	7.6%	8.5%
ComForCare	7.55%	7.84%
Assisting Hands	7.5%	7.5%
Qualicare	6.95%	22.47%
Always Best Care	6.05%	6.05%
Home Helpers Home Care	5.92%	8.60%

Applying each brand’s disclosed royalty, advertising fund, required local marketing spend and fixed technology or platform fees to its own disclosed revenue levels.

The fixed portion is the largest difference between these brands. Assisting Hands charges the same 7.5% at every size because its load is almost entirely percentage-based. Oasis charges 13.8% at the top and 60.1% at the bottom on a fee schedule that stays identical at both ends. The difference is $34,541 of minimums and flat charges divided by $57,470 against $548,795.

At four brands, most owners pay the minimum, because the percentage would come to less. Qualicare's minimum is $43,200 against $42,631 of royalty at its own system average. Passing the minimum takes $288,000 of sales a year for each territory *. The median Assisted Living Locators owner pays $20,400 flat, which is 14.19% of billings against a 10% headline. Always Best Care sets its minimum at exactly 6% of the required sales level, at all six stages. CareBuilders starts at zero and compounds to $196,347 by year ten.

Ask what a brand charges when you have a bad year. Nine points of load at maturity and nineteen in the first year is the same schedule read from two places. For anyone buying in, the young column is the number that decides whether the working capital in the investment table is enough.

Operating levers

What each brand’s top performers actually work on

These are the levers each brand's filing supports. Each brand has up to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.

42 brands

101 Mobility

Other

Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
Sales depend on installations. The sale happens in the customer’s home, so the owner works on how many appointments are booked, how many close, and what the average install is worth.

1Heart Caregiver Services

Non-medical home care

Fees and the minimum. Fees run about 7.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Wages. Wages take 49.5% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.

2nd Family

Non-medical home care

Fees and the minimum. Fees run about 7.3% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Wages. Wages take 59.0% of sales, against 26.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.

A Better Solution In Home Care

Non-medical home care

Fees and the minimum. Fees run about 6.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.

ActiKare

Non-medical home care

Fees and the minimum. Fees run about 6.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.

Always Best Care

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Amada Senior Care

Senior living placement

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Assisted Living Locators

Senior living placement

Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Fees and the minimum. Fees run about 11.7% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.

Assisting Hands Home Care

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 5.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

BeeHive Homes

Other

Fees. Fees run about 5.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.

BrightStar Care

Non-medical home care

Products and materials. Products and materials take 58.0% of sales. The levers are buying terms, price discipline and waste.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Fees and the minimum. Fees run about 5.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

CareBuilders At Home

Non-medical home care

Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Fees and the minimum. Fees run about 10.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

CarePatrol

Senior living placement

Wages. Wages take 36.8% of sales, against 29.1% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Fees and the minimum. Fees run about 17.8% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Caring Senior Service

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Caring Transitions

Senior relocation

Sales depend on estate sales. The owner works on how many sales are run in a month and what each one grosses.
Fees and the minimum. Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.

ComForCare

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 7.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Comfort Keepers

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Fees and the minimum. Fees run about 5.8% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Executive Home Care

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.

First Day Homecare

Other

Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Wages. Wages take 66.5% of sales, against 16.4% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.

FirstLight Home Care

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Genie Senior Services

Other

Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.

Griswold

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Hallmark Homecare

Non-medical home care

Fees and the minimum. Fees run about 10.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Home Helpers Home Care

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Home Instead

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Home Matters Caregiving

Non-medical home care

Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.

Homewatch CareGivers

Non-medical home care

Wages. Wages take 48.0% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 10.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Interim HealthCare

Non-medical home care

Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Live 2 B Healthy

Other

Fees and the minimum. Fees run about 15.6% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Claims. The work is done first and the carrier pays later, so you fund wages and materials until the claim is paid. Track days to collect.
Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.

Nurse Next Door

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Fees and the minimum. Fees run about 13.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Oasis Senior Advisors

Senior living placement

Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Fees and the minimum. Fees run about 12.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.

One You Love Homecare

Non-medical home care

Fees and the minimum. Fees run about 7.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Wages. Wages take 70.0% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.

Prime Senior Placement

Senior living placement

Fees and the minimum. Fees run about 10.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.

Qualicare

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Gift cards. Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
Fees and the minimum. Fees run about 9.3% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.

Right at Home

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.7% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Senior Care Authority

Senior living placement

Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Fees and the minimum. Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Senior Helpers

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Seniors Blue Book

Other

Fees and the minimum. Fees run about 7.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Products and materials. Products and materials take 33.1% of sales. The levers are buying terms, price discipline and waste.

Seniors Helping Seniors

Non-medical home care

Wages. Wages take 53.3% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
Occupancy cost. Rent and building costs take 2.4% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 6.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

SYNERGY HomeCare

Non-medical home care

Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.

Trua Senior Living Locators

Senior living placement

Fees and the minimum. Fees run about 11.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Wages. Wages take 37.4% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.

Visiting Angels

Non-medical home care

Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.

All 42 brands

Every brand, with its breakdown.

Hourly home care

Always Best Care 291 franchises · 17.1% owner profit on one area, 11.8% on several
Right at Home 566 offices · brand fund stops charging above $3,000,000
Home Helpers Home Care 362 franchises · two fee ladders, 8.60% down to 5.92%
Home Instead Bill rate identical at every size, so revenue reduces to a staffing count
CareBuilders At Home 28 outlets · 35.00% gross profit, franchise fees come to 25.7% of it
Qualicare 33 franchisees · $1,200 a month minimum for every territory
BrightStar Care 396 agencies · 42.0% gross profit, ten-year build-up published
ComForCare 270 territories · 1,500 billable hours a fortnight required
Visiting Angels Tapering royalty that makes the brand cheaper as the agency grows
SYNERGY HomeCare Single-territory against multi-territory owners, where depth beats breadth
Griswold 146 locations · caregiver pay 49% of sales
Senior Helpers Escalating performance standard that converts a 5% royalty into a fixed cost
Amada Senior Care Revenue by band · Payor mix set against a royalty charged on billings
FirstLight Home Care Bill rate and pay rate both disclosed, with the full range
Executive Home Care Flat gross margin at every size, so the fee floors decide survival
Homewatch CareGivers The same cost line disclosed by quintile, where the spread exceeds the profit
Comfort Keepers Disclosed margin structure reduced to a per-billed-hour unit economic
Assisting Hands Home Care Stepped royalty threshold tested against where owners actually bill
Caring Senior Service Item 19 split by staffing level, pricing a hiring decision directly
Nurse Next Door Outsourced back office charged as a percentage, so the load falls only with the ramp
Seniors Helping Seniors 224 units · caregiver wages 53.3%
1Heart Caregiver Services 33 locations · Minimum royalty rising by year and charged per territory
2nd Family 24 locations · Revenue and expenses for each reporting business
A Better Solution In Home Care 28 locations · Agency-by-agency revenue against a $250,000 Performance Standard
ActiKare 150 locations · Item 19 reported by owner hours worked per week
Hallmark Homecare 59 locations · Gross profit per billable hour
Home Matters Caregiving 31 locations · No Item 19; rising revenue minimums
Interim HealthCare 201 locations · Royalty rate set by payer, which makes payer mix a fee decision
One You Love Homecare 24 locations · Full-time against part-time owners, with one location crossing between the groups

Medical care and staffing

Interim HealthCare201 territories · royalty set by who pays

Placement and referral

CarePatrol Tenure cohorts by territory and by owner, a $5,238 average placement fee, and three full years of consolidated profit statements
Assisted Living Locators TWO revenue tables - Gross Invoiced Revenue and Gross Collected Revenue - each split into all franchisees plus subsets by territories owned (1, 2, 3, 4), with lowest, highest, median, average and attainment
Oasis Senior Advisors Revenue by band · Declining royalty ladder whose lower rungs nobody in the network reaches
Senior Care Authority Revenue by band · Per-area royalty minimum governing most of the network for four and a half years
Prime Senior Placement 9 locations · Minimum charges, no Item 19
Trua Senior Living Locators 4 locations · One franchised and one company outlet reported

Transition services

Caring Transitions 413 franchises · 8% of receipts in fees paid to the brand

Other

101 Mobility 164 locations · Job count against revenue per job
BeeHive Homes 195 locations · Responding homes only
First Day Homecare 21 locations · Territory size stated two ways
Genie Senior Services 0 locations · No Item 19, no US outlets
Live 2 B Healthy 28 locations · Revenue by payer
Seniors Blue Book 12 locations · Revenue spread within one household band

Each page reads one 2026 filing and stops at what that filing states. Where a figure is marked * it is labeled on the page, and where a filing contradicts itself the contradiction is printed. Five of the forty-one have internal inconsistencies worth knowing about before you quote them. Interim's issue is its outlet counts. Comfort Keepers' issue is in its own figures. Assisting Hands' issue is a total that exceeds the sum of its lines. Senior Care Authority's issue is a worked example that misapplies its own formula. Executive Home Care's issue is how it selects its bottom-three group.

Questions we get asked

What gross profit should a home care agency run?

Between 46% and 54% where the figure counts caregiver wages alone, and between 39% and 42% where it is fully loaded with payroll taxes and workers compensation. FirstLight reports 53.5%, SYNERGY 49% to 54%, Caring Senior Service 49.91%. Homewatch reports a 48% direct caregiver cost. Griswold reports 49% caregiver pay. Seniors Helping Seniors reports 53.3% caregiver wages. BrightStar Care reports 42.0%. Executive Home Care reports 40.78% and Comfort Keepers 39.2%. Establish which basis your own number uses before you compare it to any of these.

What does an agency bill an hour?

Senior care brands bill between $34 and $40 an hour. FirstLight’s average territory bills $39.55 and pays $18.41. ComForCare works out to $40.10 an hour at the average owner and $39.75 at the median. Home Instead works out to $34.53 and Comfort Keepers to $34.48, all on our own derivations from their disclosed revenue and hours. Seniors Helping Seniors reports a range of $27.20 to $47.00 against pay rates of $13.90 to $23.50. For context, the national median rate for non-medical caregiver services reached $35 an hour in results published on 2 March 2026.

Which brand charges the least?

On royalty alone, Visiting Angels is lowest at 3.0% above $225,000 of monthly revenue, then Interim HealthCare at 3.5% on palliative care and BrightStar Care at a flat 5.25%. Counting the advertising funds and platform fees paid to the brand, Assisting Hands Home Care takes 5.5% of sales and ComForCare takes 7.55%. CarePatrol takes 17.82% of sales at its average territory, and Nurse Next Door takes about 13%. Oasis Senior Advisors takes 39.2% of sales in its bottom quartile and Senior Care Authority takes 47.5% at its newest agencies, where fixed minimums dominate. Required local marketing is a further cost that each owner spends locally.

How much does it cost to open?

Opening costs run from $63,089 to $628,000 across the category, with a median low of $101,970 and a median high of $183,400 across the nineteen hourly brands. Oasis Senior Advisors is the cheapest entry at $63,089 and Interim HealthCare the most expensive at $628,000 with both certified lines added. Within hourly home care the range narrows to roughly $80,245 to $438,440. Most of the variation is state licensure, working capital and the franchise fee.

What should I watch in my own numbers?

This category makes four things clear. Track caregiver cost as a share of sales every week, with overtime on its own line. An hour paid at time and a half on a $35 rate leaves 20% instead of 46%. Track what the royalty actually costs, since almost every brand has a minimum underneath the rate. Track any performance standard in your agreement, because four brands hold one over your territory and two of those write it in billable hours or placements, so a rate rise moves you further from the test. Track revenue per client alongside client count. ComForCare puts a client at $18,442 a year on 8.8 hours a week. That is the clearest benchmark any filing in this category prints.

Who does bookkeeping for a senior care franchise?

A monthly close here reports caregiver cost as a share of sales every week, with overtime separated, and tracks what the royalty actually costs against the brand's minimum. Keep the sales standard from the franchise agreement as a permanent line in the report. A brand that bills every two weeks, charges royalty on billings or settles royalty 60 days late needs a royalty accrual set up to match. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.

Part of our Averan Franchise · See also Health and Wellness, Home and Commercial Services, Childcare and Education and Staffing

Run your own numbers.

The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.

Launch the diagnostic →

Run these numbers against your own agency.

We review your unit economics, cash forecast and reporting, so you know where you stand against the forty-one brands above.

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Senior care cost lines as a share of sales

Thirteen of the forty-two senior care brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.

Brand	Wages	Rent and space	Cost of goods
1Heart Caregiver Services	49.5%	0.6%	Not disclosed
2nd Family	59.0%	0.9%	Not disclosed
A Better Solution In Home Care	Not disclosed	Not disclosed	53.5%
BrightStar Care	Not disclosed	Not disclosed	58.0%
CarePatrol	36.8%	Not disclosed	10.8%
First Day Homecare	66.5%	0.4%	0.1%
Hallmark Homecare	Not disclosed	Not disclosed	64.5%
Homewatch CareGivers	48.0%	Not disclosed	Not disclosed
Live 2 B Healthy	35.2%	Not disclosed	Not disclosed
One You Love Homecare	70.0%	Not disclosed	Not disclosed
Seniors Blue Book	Not disclosed	Not disclosed	33.1%
Seniors Helping Seniors	53.3%	2.4%	Not disclosed
Trua Senior Living Locators	37.4%	Not disclosed	Not disclosed

How fast new senior care locations build sales

The pages for seventeen of the forty-two senior care brands in Averan Franchise show how a new location's sales build after opening, by month or by years open, in dollars from each brand's FDD. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.

Common questions

How much does a senior care franchise cost to open?

Among the forty-one senior care brands in Averan Franchise that publish it, the cost to open runs from $32,530 at ActiKare to $5,100,000 at BeeHive Homes, according to their 2026 FDDs.

Which senior care franchise costs the least to open?

ActiKare has the lowest starting cost of the senior care brands in Averan Franchise, at $32,530 to $57,550.

Which senior care franchise has the highest average sales?

First Day Homecare reports the highest average sales of the senior care brands in Averan Franchise, at $11,521,897 in its 2026 FDD.

What do senior care franchise fees cost as a share of sales?

Across the thirty-nine senior care brands where Averan Franchise works out the figure, franchise fees take 5% to 17.82% of sales.

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from.

Every figure here comes from the 2026 FDD of the brand it describes, is unaudited by us. It describes past performance at other franchised units. We are unaffiliated with all forty-two brands, calculations of our own are labeled where they appear, definitions of gross profit and of a unit differ between filings and we have flagged that where it matters. This page is an educational summary and is not legal or tax advice. All trademarks are the property of their owners. How Averan reads a Franchise Disclosure Document.

Senior care franchise finance

Find a senior care brand

These are the things that separate top performers in senior care

Decided before you open

Live operating levers

Context you underwrite around

The business model the top performers in senior care are running

What the top performers can do that others cannot

What the customer is buying

Who the customer is, and how often they come back

How the money works

Senior care franchises at a glance

By type of business.

What half the dollar costs.

Hourly rate and pay rate.

Hourly home care, twenty-one brands.

The six brands on a different model.

Royalty, brand by brand.

What the fees come to all in.

What each brand’s top performers actually work on

Every brand, with its breakdown.

Run your own numbers.

Run these numbers against your own agency.

Senior care cost lines as a share of sales

How fast new senior care locations build sales

Common questions

How much does a senior care franchise cost to open?

Which senior care franchise costs the least to open?

Which senior care franchise has the highest average sales?

What do senior care franchise fees cost as a share of sales?

Questions owners ask next

Other category guides

Where these figures come from.

What happens next