Assisted Living Locators franchise unit economics
Assisted Living Locators franchisees run home-based placement businesses that refer seniors to assisted living, memory care and other care communities and invoice those communities a referral fee for each placement.
Assisted Living Locators franchise at a glance
In its 2026 FDD Assisted Living Locators reports 2025 invoiced and collected revenue for 106 franchisees, with averages by the number of territories each one holds.
Assisted Living Locators franchisees averaged $222,762 of sales in 2025, with a median of $143,806, according to Item 19 of Assisted Living Locators’ 2026 FDD, issued 24 April 2026. The 106 in that group are 77%* of Assisted Living Locators’ 138 franchisees open at the end of 2025. Fees paid to Assisted Living Locators come to about 11.67%* of sales.
- An Assisted Living Locators franchise costs $74,635 to $94,810 to open, including a $49,900 initial franchise fee, according to the brand's 2026 FDD.
- Assisted Living Locators charges a royalty of 8% of sales and a 2% brand fund contribution.
- Work out Assisted Living Locators's fees at your own sales with the minimum fee calculator.
These figures come from Assisted Living Locators's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- One dollar in ten invoiced stays unpaid. The average business left $22,910 of its $222,762 uncollected *, and at the lowest-selling business in the system, $12,038 arrived against $26,166 billed, a collection rate of 46.01%.
- The royalty is charged on what you invoice, so 8% costs 8.92% of what you bank. That is at the system collection rate of 89.72% *. The royalty is due on invoices that are never collected.
- The median franchisee pays a minimum fee. The median franchisee pays $16,800 of royalty and $3,600 of brand fund against invoiced revenue of $143,806 *, 14.19% of what was billed and 15.23% of what was collected, against an 8% plus 2% headline.
- A single territory invoices $198,172. Two territories invoice $127,702 each. That is $255,403 split between them *, so each territory carries its own minimum fees and bills 64.4% of the first one’s billing.
- The system grew 26.9% in three years and lost 28 territories to terminations and non-renewals. That is 134 to 170, on 54 openings across 2024 and 2025 against 25 terminations and 3 non-renewals *, roughly one exit for every two openings.
How much does an Assisted Living Locators franchise make?
The average Assisted Living Locators unit reported $222,762 of revenue in the 2026 FDD, and the median reported $143,806. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11.7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Assisted Living Locators performers
Assisted Living Locators splits its 106 reporting franchisees by how many territories each holds. The 20 two-territory franchisees averaged $255,403 a year. The 83 single-territory franchisees averaged $198,172. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $143,806. The average was $222,762. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.Assisted Living Locators two-territory franchisees sell 1.3× the single-territory ones, $127,702 a territory against $198,172. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $74,635 to $94,810, a 1.3× range inside one brand.
- Fees and the minimum.Fees run about 11.7% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Placements.Assisted Living Locators earns a referral fee from the care community for each senior placed, and part of what is invoiced goes uncollected (10.28% across the system in 2025).
Context you underwrite around
- Locations included.These figures cover 106 of the 138 Assisted Living Locators franchisees open at the end of 2025, holding 134 of the 170 territories. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Discounts available
- Assisted Living Locators takes 10% off the fee when a 20%-or-more owner is an honorably discharged U.S. veteran.
- Assisted Living Locators takes 10% off the fee when a 20%-or-more owner is a registered nurse.
- Assisted Living Locators takes $10,000 off the second franchise and $15,000 off the third and later when bought at the same time as the first.
- Assisted Living Locators may sell a smaller-than-standard territory at a reduced fee set case by case.
From Item 5 of the Assisted Living Locators 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Invoiced against collected
Invoiced and collected revenue, 2025
| Group | Franchisees | Invoiced, average | Collected, average | Collection rate * | Uncollected * |
|---|---|---|---|---|---|
| All franchisees | 106 | $222,762 | $199,852 | 89.72% | $22,910 |
| 1 territory | 83 | $198,172 | $180,686 | 91.18% | $17,486 |
| 2 territories | 20 | $255,403 | $223,091 | 87.35% | $32,312 |
| 3 territories | 1 | $732,123 | $679,166 | 92.77% | $52,957 |
| 4 territories | 2 | $604,893 | $480,819 | 79.49% | $124,074 |
| All, at the median | 106 | $143,806 | $133,967 | 93.16% | $9,839 |
| Lowest-selling business | 1 | $26,166 | $12,038 | 46.01% | $14,128 |
Both revenue tables are as the brand reported it; the two right-hand columns are marked *.
The median business collects better than the average one. 93.16% against 89.72% *, so the unpaid money is concentrated in a minority of businesses.
The four-territory group collects lowest, at 79.49%. $480,819 against $604,893 invoiced *, or $124,074 uncollected for each of the two franchisees in that group.
Uncollected revenue at the average business is worth more than the mature royalty. The average business left $22,910 uncollected, against a mature minimum royalty of $16,800 *.
At the lowest-selling business, more than half the billing stayed unpaid. $14,128 of $26,166 *, and a minimum fee is charged on the full invoiced figure regardless.
One territory or two
Revenue by territories owned, 2025
| Territories owned | Franchisees | Territories | Invoiced, average | Median | Range | Invoiced a territory * | Collected a territory * |
|---|---|---|---|---|---|---|---|
| 1 | 83 | 83 | $198,172 | $139,567 | $26,166 to $957,630 | $198,172 | $180,686 |
| 2 | 20 | 40 | $255,403 | $154,904 | $41,461 to $1,148,504 | $127,702 | $111,546 |
| 3 | 1 | 3 | $732,123 | $732,123 | n/a | $244,041 | $226,389 |
| 4 | 2 | 8 | $604,893 | $604,893 | $276,273 to $933,514 | $151,223 | $120,205 |
| All | 106 | 134 | $222,762 | $143,806 | $26,166 to $1,148,504 | $176,215 | $158,092 |
Franchisee counts, territory counts and the filed columns are as the brand reported it. The two right-hand columns are marked *, dividing each group’s average by its average territory count.
A single-territory franchisee invoices 55.2% more from its one territory than a two-territory franchisee does from each of its two. $198,172 against $127,702 *, and on collected revenue the gap is 62.0%.
The single-territory group holds 78.3% of the franchisees and 61.9% of the territories. That is 83 of 106 and 83 of 134 *, so this is overwhelmingly a one-territory system, and the multi-territory groups are small enough to read as individual cases.
The median sits well below the average in the one- and two-territory groups. The middle single-territory owner sells $139,567 against an average of $198,172, which is 70.4% *. For two-territory owners it is $154,904 against $255,403, which is 60.7%.
The largest business in the system invoiced $1,148,504 and sits in the two-territory group. Against that group’s median of $154,904 *, 7.4 times it, which is what lifts that group’s average above the single-territory one.
The minimum takes over
Royalty, fees and minimums
| Fee | Rate | Minimum | A year at maturity * | Invoiced revenue at which the rate takes over * |
|---|---|---|---|---|
| Royalty | 8% of invoiced revenue | $0 for two months, then $500, $800, $1,100 and $1,400 a month | $16,800 | $210,000 |
| Brand fund | 2% of invoiced revenue | $300 a month | $3,600 | $180,000 |
| Both together | 10% | n/a | $20,400 | n/a |
| Local marketing commitment | n/a | $1,000 a month in months 2 to 5, then $500 | $6,000 | n/a |
Rates and minimums are as the brand reported it; the two right-hand columns are marked *.
| Business | Invoiced | Collected | Royalty and brand fund * | Share of invoiced * | Share of collected * | With local marketing * |
|---|---|---|---|---|---|---|
| Largest in the system | $1,148,504 | $857,682 | $114,850 | 10.00% | 13.39% | 14.09% |
| All franchisees, average | $222,762 | $199,852 | $22,276 | 10.00% | 11.15% | 14.15% |
| Single territory, average | $198,172 | $180,686 | $20,763 | 10.48% | 11.49% | 14.81% |
| All franchisees, median | $143,806 | $133,967 | $20,400 | 14.19% | 15.23% | 19.71% |
| Single territory, median | $139,567 | $128,047 | $20,400 | 14.62% | 15.93% | 20.62% |
| Lowest-selling in the system | $26,166 | $12,038 | $20,400 | 77.96% | 169.46% | 219.31% |
Invoiced and collected figures are as the brand reported it; every other column is marked *, applying the greater of the rate or the mature minimum.
Half the owners pay the minimum instead of the percentage. The percentage costs more than the minimum above $210,000 of invoiced sales. The middle owner invoices $143,806 *, so that owner pays a fixed $20,400 and every extra dollar billed up to $210,000 carries no royalty.
Charging the royalty on invoiced revenue costs the average business $1,833 a year. 8% charged on the $22,910 that stayed unpaid *, and at the four-territory group, on $124,074 uncollected, it is $9,926.
Adding the mandated local marketing takes the median owner to 19.71% of collected revenue. $26,400 against $133,967 *, which is the number to hold in mind when reading the 8% on the fee schedule.
Entry costs 17 to 22 weeks of an average business’s invoiced revenue. The build is $74,635 to $94,810 against $222,762 of average sales *, and the business runs from home.
The network of locations
Territories opened and closed, 2023 to 2025
| Year | At start | Opened | Terminations | Non-renewals | Reacquired | At end | Openings as a share * | Exits as a share * |
|---|---|---|---|---|---|---|---|---|
| 2023 | 134 | n/a | n/a | n/a | n/a | 145 | n/a | n/a |
| 2024 | 145 | 30 | 13 | 0 | 1 | 161 | 20.7% | 9.0% |
| 2025 | 161 | 24 | 12 | 3 | 0 | 170 | 14.9% | 9.3% |
Counts are as the brand reported it and describe territories; the two right-hand columns are marked *.
54 territories opened across two years and 28 left. 25 terminations and 3 non-renewals *, so roughly one departure for every two openings, and the departures are terminations.
The brand projects 15 openings against 1 agreement already signed. There were 24 actual openings in 2025 *, so the guidance is well below the recent pace.
Almost a quarter of the system sits outside the performance tables. 32 of 138 franchisees and 36 of 170 territories *, 21 too new and 11 passive owners, a model the brand has stopped offering.
The system grew 26.9% in territories across three years. 134 to 170 *, while the typical franchisee still holds one territory and invoices $139,567 at the median.
Questions we get asked
Questions owners ask.
How much does an Assisted Living Locators franchise make?
Assisted Living Locators franchisees averaged $222,762 of sales in 2025, with a median of $143,806, according to Item 19 of Assisted Living Locators’ 2026 FDD, issued 24 April 2026. The 106 in that group are 77%* of Assisted Living Locators’ 138 franchisees open at the end of 2025. Fees paid to Assisted Living Locators come to about 11.67%* of sales.
What does an Assisted Living Locators franchisee bill?
The 106 franchisees reporting a full 2025 invoiced $222,762 on average against a median of $143,806, across a range of $26,166 to $1,148,504. They collected $199,852 on average against a median of $133,967.
Why are there two revenue figures at Assisted Living Locators?
There are two because a placement business bills care communities and part of that billing goes unpaid. Invoiced and collected revenue are reported separately, and collected revenue can be well below invoiced. Across the system the collection rate works out at 89.72%, so 10.28% of what was billed stayed unpaid.
Which figure is the royalty charged on at Assisted Living Locators?
Fees are charged on invoiced revenue. That means 8% of what you bill works out at 8.92% of what you bank at the system collection rate. A business that collects less than average pays more than that.
What fees does Assisted Living Locators charge?
Assisted Living Locators charges a royalty of 8% of invoiced sales, or a minimum royalty that rises from $500 a month to $1,400 by month 37, whichever is higher. On top of that, the brand fund takes 2% or $300 a month, whichever is higher. On top of that sits a local marketing commitment of $1,000 a month for months 2 to 5 and $500 thereafter, with any shortfall payable to the brand.
When does the minimum bite at Assisted Living Locators?
The minimums apply below $210,000 of invoiced revenue for the royalty and below $180,000 for the brand fund. The median franchisee invoices $143,806, so the median owner pays a fixed $20,400 a year, which is 14.19% of invoiced revenue and 15.23% of collected.
Does a second territory pay at Assisted Living Locators?
A second Assisted Living Locators territory bills less than the first. A single-territory franchisee invoiced $198,172 while a two-territory franchisee invoiced $255,403, which is $127,702 for each territory. A second territory is a second business with its own minimum fees.
How much does an Assisted Living Locators franchise cost to open?
An Assisted Living Locators franchise costs $74,635 to $94,810 to open, including a $49,900 franchise fee, a $10,000 business set-up fee, a $3,000 pre-opening marketing fee and $7,200 to $10,200 of additional funds for three months. Veterans and registered nurses each qualify for a 10% discount on the franchise fee.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Assisted Living Locators
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Assisted Living Locators see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Assisted Living Locators locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How much of what you billed did you bank?
We review your unit economics and cash forecast and build your reporting around your collection rate against the system’s 89.72%, days from placement to payment, and your effective fee rate against the $20,400 minimum.
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Assisted Living Locators reads against the rest of the senior living placement group: Amada Senior Care · CarePatrol · Oasis Senior Advisors · Senior Care Authority. The senior living placement guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
Where these figures come from.
Every figure here comes from ALL Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Assisted Living Locators® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: ALL Franchising, LLC, 2026 Franchise Disclosure Document, issued 24 April 2026.