Assisted Living Locators franchise unit economics
Assisted Living Locators franchisees place seniors into care communities and invoice those communities for the referral. The average business invoiced $222,762 and collected $199,852, so 10.28% of the money billed stayed unpaid. The royalty is charged on the invoiced figure, and at the median franchisee a minimum fee takes 15.23% of what was banked.
- Primary source
- ALL Franchising, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 19 for sales and any profit figure
- Population
- 106 of 170 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The average business invoiced $222,762 and collected $199,852, so 10.28% of the money billed stayed unpaid. The royalty is charged on the invoiced figure, which makes 8% of what you bill 8.92% of what you keep. At the median franchisee the minimums take over entirely, at 15.23% of collected revenue.
- One dollar in ten invoiced stays unpaid. $22,910 of the average business’s $222,762 *, and at the lowest-selling business in the system, $12,038 arrived against $26,166 billed, a collection rate of 46.01%.
- The royalty is charged on what you invoice, so 8% costs 8.92% of what you bank. At the system collection rate of 89.72% *, which means the brand is paid in full on work the franchisee was paid partly for.
- The median franchisee pays a minimum fee. $16,800 of royalty and $3,600 of brand fund against invoiced revenue of $143,806 *, 14.19% of what was billed and 15.23% of what was collected, against an 8% plus 2% headline.
- A single territory invoices $198,172. Two territories invoice $127,702 each. $255,403 split between them *, so the second territory arrives with a second minimum fees and 64.4% of the first one’s billing.
- The system grew 26.9% in three years and lost 28 territories to termination. 134 to 170, on 54 openings across 2024 and 2025 against 25 terminations and 3 non-renewals *, roughly one exit for every two openings.
How much does a Assisted Living Locators franchise make?
The average Assisted Living Locators unit reported $222,762 of revenue in the 2026 FDD, and the median reported $143,806. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 14.2% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Assisted Living Locators performers
Assisted Living Locators splits its locations into groups instead of publishing one average. The best group averaged $255,403 a year. The worst averaged $198,172. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $143,806. The average was $222,762. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 1.3× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $74,635 to $94,810, a 1.3× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Placements, the operating driver.This model bills on placements. The fee is earned when someone is hired and lost again if they leave inside the guarantee, so a placement that does not stick costs the firm twice. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 14.2% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.106 of 170 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
Invoiced against collected
Two revenue tables, and the gap between them.
| Group | Franchisees | Invoiced, average | Collected, average | Collection rate * | Uncollected * |
|---|---|---|---|---|---|
| All franchisees | 106 | $222,762 | $199,852 | 89.72% | $22,910 |
| 1 territory | 83 | $198,172 | $180,686 | 91.18% | $17,486 |
| 2 territories | 20 | $255,403 | $223,091 | 87.35% | $32,312 |
| 3 territories | 1 | $732,123 | $679,166 | 92.77% | $52,957 |
| 4 territories | 2 | $604,893 | $480,819 | 79.49% | $124,074 |
| All, at the median | 106 | $143,806 | $133,967 | 93.16% | $9,839 |
| Lowest-selling business | 1 | $26,166 | $12,038 | 46.01% | $14,128 |
Both revenue tables are as the brand reported it; the two right-hand columns are marked *.
The median business collects better than the average one. 93.16% against 89.72% *, so the unpaid money is concentrated in a minority of businesses, which makes it a fixable problem, worth going after account by account.
The four-territory group collects worst, at 79.49%. $480,819 against $604,893 invoiced *, $124,074 left behind by two franchisees, which is more than the whole median business invoices in a year.
Uncollected revenue at the average business is worth more than the mature royalty. $22,910 against $16,800 *, so chasing the invoice ledger is worth more to an owner than any fee negotiation available.
At the lowest-selling business, more than half the billing stayed unpaid. $14,128 of $26,166 *, and a minimum fee is charged on the full invoiced figure regardless.
One territory or two
The second territory bills less than the first.
| Territories owned | Franchisees | Territories | Invoiced, average | Median | Range | Invoiced a territory * | Collected a territory * |
|---|---|---|---|---|---|---|---|
| 1 | 83 | 83 | $198,172 | $139,567 | $26,166 to $957,630 | $198,172 | $180,686 |
| 2 | 20 | 40 | $255,403 | $154,904 | $41,461 to $1,148,504 | $127,702 | $111,546 |
| 3 | 1 | 3 | $732,123 | $732,123 | n/a | $244,041 | $226,389 |
| 4 | 2 | 8 | $604,893 | $604,893 | $276,273 to $933,514 | $151,223 | $120,205 |
| All | 106 | 134 | $222,762 | $143,806 | $26,166 to $1,148,504 | $176,215 | $158,092 |
Franchisee counts, territory counts and the filed columns are as the brand reported it. The two right-hand columns are marked *, dividing each group’s average by its average territory count.
A single-territory franchisee invoices 55.2% more from its one territory than a two-territory franchisee does from each of its two. $198,172 against $127,702 *, and on collected revenue the gap is 62.0%.
The single-territory group holds 78.3% of the franchisees and 61.9% of the territories. 83 of 106 and 83 of 134 *, so this is overwhelmingly an one-territory system, and the multi-territory groups are small enough to read as individual cases.
The median in every group sits far below its average. The middle single-territory owner sells $139,567 against an average of $198,172, which is 70.4% *. For two-territory owners it is $154,904 against $255,403, which is 60.7%. The planning number here is the median in both cases.
The largest business in the system invoiced $1,148,504 and sits in the two-territory group. Against that group’s median of $154,904 *, 7.4 times it, which is what lifts that group’s average above the single-territory one.
The minimum takes over
8% and 2%, until the minimum costs more.
| Fee | Rate | Minimum | A year at maturity * | Invoiced revenue at which the rate takes over * |
|---|---|---|---|---|
| Royalty | 8% of invoiced revenue | $0 for two months, then $500, $800, $1,100 and $1,400 a month | $16,800 | $210,000 |
| Brand fund | 2% of invoiced revenue | $300 a month | $3,600 | $180,000 |
| Both together | 10% | n/a | $20,400 | n/a |
| Local marketing commitment | n/a | $1,000 a month in months 2 to 5, then $500 | $6,000 | n/a |
Rates and minimums are as the brand reported it; the two right-hand columns are marked *.
| Business | Invoiced | Collected | Royalty and brand fund * | Share of invoiced * | Share of collected * | With local marketing * |
|---|---|---|---|---|---|---|
| Largest in the system | $1,148,504 | $857,682 | $114,850 | 10.00% | 13.39% | 14.09% |
| All franchisees, average | $222,762 | $199,852 | $22,276 | 10.00% | 11.15% | 14.15% |
| Single territory, average | $198,172 | $180,686 | $20,763 | 10.48% | 11.49% | 14.81% |
| All franchisees, median | $143,806 | $133,967 | $20,400 | 14.19% | 15.23% | 19.71% |
| Single territory, median | $139,567 | $128,047 | $20,400 | 14.62% | 15.93% | 20.62% |
| Lowest-selling in the system | $26,166 | $12,038 | $20,400 | 77.96% | 169.46% | 219.31% |
Invoiced and collected figures are as the brand reported it; every other column is marked *, applying the greater of the rate or the mature minimum.
Half the owners pay the minimum instead of the percentage. The percentage costs more than the minimum above $210,000 of invoiced sales. The middle owner invoices $143,806 *, so that owner pays a fixed $20,400 and every extra dollar billed up to $210,000 has zero royalty.
Charging the royalty on invoiced revenue costs the average business $1,833 a year. 8% charged on the $22,910 that stayed unpaid *, and at the four-territory group, on $124,074 uncollected, it is $9,926.
Adding the mandated local marketing takes the median owner to 19.71% of collected revenue. $26,400 against $133,967 *, which is the number to hold in mind when reading the 8% on the fee schedule.
Entry costs 17 to 22 weeks of an average business’s invoiced revenue. $74,635 to $94,810 against $222,762 *, light, because the business runs from home with a phone, a car and a certification.
The network of locations
Growing fast, and losing a territory for every two it opens.
| Year | At start | Opened | Terminations | Non-renewals | Reacquired | At end | Openings as a share * | Exits as a share * |
|---|---|---|---|---|---|---|---|---|
| 2023 | 134 | n/a | n/a | n/a | n/a | 145 | n/a | n/a |
| 2024 | 145 | 30 | 13 | 0 | 1 | 161 | 20.7% | 9.0% |
| 2025 | 161 | 24 | 12 | 3 | 0 | 170 | 14.9% | 9.3% |
Counts are as the brand reported it and describe territories; the two right-hand columns are marked *.
54 territories opened across two years and 28 left. 25 terminations and 3 non-renewals *, so roughly one departure for every two openings, and the departures are terminations.
The brand projects 15 openings against 1 agreement already signed. Against 24 actual openings in 2025 *, so the guidance is well below the recent pace.
Almost a quarter of the system sits outside the performance tables. 32 of 138 franchisees and 36 of 170 territories *, 21 too new and 11 passive owners, a model the brand has stopped offering.
The system grew 26.9% in territories across three years. 134 to 170 *, while the typical franchisee still holds one territory and invoices $139,567 at the median.
Questions we get asked
Questions owners ask.
What does an Assisted Living Locators franchisee bill?
The 106 franchisees reporting a full 2025 invoiced $222,762 on average against a median of $143,806, across a range of $26,166 to $1,148,504. They collected $199,852 on average against a median of $133,967.
Why are there two revenue figures?
Because a placement business bills care communities and part of that billing goes unpaid. Invoiced and collected revenue are reported separately, and collected may be materially less. Across the system the collection rate works out at 89.72%, so 10.28% of what was billed stayed unpaid.
Which figure is the royalty charged on?
Invoiced revenue. That means 8% of what you bill works out at 8.92% of what you bank at the system collection rate. More than that for a business collecting worse than average.
What does the brand take?
8% of invoiced sales, or a minimum royalty that rises from $500 a month to $1,400 by month 37, whichever is higher. On top of that, 2% or $300 a month for the brand fund minimum. On top of that sits a local marketing commitment of $1,000 a month for months 2 to 5 and $500 thereafter, with any shortfall payable to the brand.
When does the minimum bite?
Below $210,000 of invoiced revenue for the royalty and below $180,000 for the brand fund. The median franchisee invoices $143,806, so the median owner pays a fixed $20,400 a year, which is 14.19% of invoiced revenue and 15.23% of collected.
Does a second territory pay?
Less than the first one does. A single-territory franchisee invoiced $198,172 while a two-territory franchisee invoiced $255,403, which is $127,702 for each territory. A second territory is a second business with its own minimum fees.
What does it cost to open?
$74,635 to $94,810, including a $49,900 franchise fee, a $10,000 business set-up fee, a $3,000 pre-opening marketing fee and $7,200 to $10,200 of additional funds for three months. Veterans and registered nurses each qualify for a 10% discount on the franchise fee.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Assisted Living Locators
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Assisted Living Locators locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How much of what you billed did you bank?
A structured review of your unit economics, cash forecast. Reporting, built around your collection rate against the system’s 89.72%, days from placement to payment. Your effective fee rate against the $20,400 minimum.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Assisted Living Locators reads against the rest of the senior living placement group: Amada Senior Care · CarePatrol · Oasis Senior Advisors · Senior Care Authority. The senior living placement guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- Do I need a bookkeeper, a controller, or a CFO?What each one owns, and the point at which the next one pays for itself.
- Revenue was the highest it has been. Why did profit not move?Where the extra revenue went, line by line.