Senior living placement franchise finance
The median brand here reports average revenue of $309,609 a unit. Percentage fees at the median brand come to 11.1% of sales. The median cost to open runs $74,845 to $109,239.
Senior living placement franchises at a glance
- Averan Franchise compares seven senior living placement franchise brands, each from its own 2026 FDD.
- The cost to open a senior living placement franchise runs from $63,089 at Oasis Senior Advisors to $438,440 at Amada Senior Care.
- Amada Senior Care reports the highest average sales of these brands, at $1,579,524, and Assisted Living Locators the lowest, at $222,762.
- Franchise fees take 6% to 17.82% of sales across the seven brands where Averan Franchise works out the figure.
These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Find a senior living placement brand
This guide covers seven brands, each from its own 2026 FDD. Open one, or pick two and compare them.
All 7 brands
The brands in this group
Each brand has its own page on how its locations make money, with every figure set out against the brand’s disclosure document it comes from.
- Amada Senior Care Revenue by group · Who pays the bill, the insurer or the patient set against a royalty charged on billings
- Assisted Living Locators TWO revenue tables - Gross Invoiced Revenue and Gross Collected Revenue - each split into all franchisees plus subsets by territories owned (1, 2, 3, 4), with lowest, highest, median, average and attainment
- CarePatrol Sales by years open · Years-open groups by territory and by owner, a $5,238 average placement fee and three years of consolidated profit statements
- Oasis Senior Advisors Revenue by group · Declining royalty ladder whose lower rungs nobody in the network reaches
- Prime Senior Placement 9 locations · Minimum charges, no Item 19
- Senior Care Authority Revenue by group · Per-area royalty minimum governing most of the network for four and a half years
- Trua Senior Living Locators 4 locations · One franchised and one company outlet reported
The figures, brand by brand
| Measure | Median | Brands | Basis |
|---|---|---|---|
| Average sales per unit | $309,609 | 5 of 7 | Median of each brand’s disclosed average |
| Median sales per unit | $295,018 | 5 of 7 | Median of each brand’s disclosed median |
| Initial franchise fee | $52,500 | 7 of 7 | |
| Royalty | 8% | 7 of 7 | Headline rate |
| Brand or advertising fund | 2% | 6 of 7 | |
| Fees paid to the brand | 11.1% | 7 of 7 | Royalty, brand fund and other fees paid to the brand or its affiliates, as a share of average sales |
| Cost to open, low | $74,845 | 7 of 7 | |
| Cost to open, high | $109,239 | 7 of 7 | |
| Profit margin | Fewer than three disclose | 1 of 7 | Each brand’s own profit line; definitions differ |
| Labor, share of revenue | Fewer than three disclose | 2 of 7 | |
| Building costs, share of revenue | Fewer than three disclose | 0 of 7 | |
| Unit growth over each FDD’s Item 20 period (2025, or 2023 to 2025) | 19.1% | 7 of 7 | (End − start) ÷ start |
| Customers lost over each FDD’s Item 20 period (2025, or 2023 to 2025) | 3.9% | 6 of 7 | Terminated, non-renewed, reacquired and ceased, ÷ opening units; transfers excluded |
Each figure is the median of the brands that disclose it, and the Brands column counts them.
How we calculated this
Revenue is each brand's own reported figure on its own unit basis, so the median describes the group and no single brand. Growth and customers lost are our calculations from each brand's outlet table. Where fewer than three brands disclose a figure, no benchmark is shown.
The model
The business model the top performers in senior living placement are running
What the top performers can do that others cannot
Six of the seven brands here sell a hire. Rostering against demand is the constraint.
What the customer is buying
The customer buys a placement paid on a fee. At one of them the model is different: the customer buys care or labor billed by the hour, which asks something else of the owner. A location at the middle brand sells $309,609 a year, and the median top group sells $464,060. The offer is the same at both ends of that range, so the difference is volume.
Who the customer is, and how often they come back
This is an acquisition business. Each job is won again, so lead flow, the close rate and what the average job is worth decide the year. A median 37% of locations reach their own brand’s average, so most of the system is below the number the brand advertises, and the gap usually comes from low demand. Effort is usually not the cause. The top group sells $464,060 against $87,305 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $63,089 to $438,440 across the group, and inside one brand the top of the range is typically 1.3 times the bottom. At the middle brand franchise fees take 11.1% of sales. The percentage changes little between them; the dollars change a lot. Three of these brands publish how a new location builds up, so the first year can be read out of the document instead of guessed at.
Top performers
These are the things that separate top performers in senior living placement
Across the senior living placement brands that publish both figures, the median top group of locations sells $464,060 a year and the median bottom group sells $87,305. Across these brands, a median of 37% of locations reach their own brand’s average.
Decided before you open
- Opening cost against sales.The top group sells $464,060 a year against a build that tops out at $438,440, so at the heavy end of the range a location sells $1.06 for every dollar it cost to open.
Live operating levers
- Six of the seven brands here get paid on a placement.
Business model attribute
- Service
- Placing a candidate in a job
- Unit economics
- Placements times the fee, less refunds inside the guarantee period
- Three of the seven brands here publish how a new location builds up.
Business model attribute
- Service
- The FDD’s month-by-month build-up of a new location
- Unit economics
- Months until sales cover costs
- Two of the seven brands here run a recurring plan.
Business model attribute
- Service
- Recurring plans and booked return visits
- Unit economics
- Customers on a plan times visits a month
- Wages by brand.Wages run 36.8% to 37.4% of sales at the two brands that disclose them. The levers are scheduling against booked demand hour by hour, sales per paid hour, and keeping part of pay variable. On the top group’s $464,060 of sales, a point of wages is $4,641 a year; on the bottom group’s $87,305 it is $873.
- Cost of goods by brand.Products and materials take 10.8% of sales at CarePatrol, the one brand that discloses it. The levers on this line are buying on the brand program, holding the price list instead of discounting to close, and counting waste weekly.
- Profit margin.CarePatrol is the one brand here that publishes a profit line, and it keeps 29.1% of sales. The cost lines above move by a few points between the highest-selling and lowest-selling locations while sales move by multiples.
- Fees as a share of sales.Fees run a median 11.1% of sales across seven brands, from 6.0% to 17.8%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $464,060 the fees cost $51,511 a year; at $87,305 they cost $9,691.
Context you underwrite around
- First-year build-up.Three of seven filings in this group show how a new location builds up. The others do not show it.
Operating levers
What each brand’s top performers actually work on
These are the levers each brand's filing supports. Each brand has up to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
7 brands
Amada Senior Care
Senior living placement
- Billed hours. You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Assisted Living Locators
Senior living placement
- Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
- Fees and the minimum. Fees run about 11.7% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
CarePatrol
Senior living placement
- Wages. Wages take 36.8% of sales, against 29.1% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
- Fees and the minimum. Fees run about 17.8% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Oasis Senior Advisors
Senior living placement
- Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. Fees run about 12.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Prime Senior Placement
Senior living placement
- Fees and the minimum. Fees run about 10.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
Senior Care Authority
Senior living placement
- Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
- Fees and the minimum. Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Trua Senior Living Locators
Senior living placement
- Fees and the minimum. Fees run about 11.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Placements. The fee is earned when a candidate is hired and refunded if they leave inside the guarantee period.
- Wages. Wages take 37.4% of sales. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
Senior living placement cost lines as a share of sales
Two of the seven senior living placement brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.
| Brand | Wages | Rent and space | Cost of goods |
|---|---|---|---|
| CarePatrol | 36.8% | Not disclosed | 10.8% |
| Trua Senior Living Locators | 37.4% | Not disclosed | Not disclosed |
How fast new senior living placement locations build sales
The pages for four of the seven senior living placement brands in Averan Franchise show how a new location's sales build after opening, by month or by years open, in dollars from each brand's FDD. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.
Common questions
How much does a senior living placement franchise cost to open?
Among the seven senior living placement brands in Averan Franchise that publish it, the cost to open runs from $63,089 at Oasis Senior Advisors to $438,440 at Amada Senior Care, according to their 2026 FDDs.
Which senior living placement franchise costs the least to open?
Oasis Senior Advisors has the lowest starting cost of the senior living placement brands in Averan Franchise, at $63,089 to $109,239.
Which senior living placement franchise has the highest average sales?
Amada Senior Care reports the highest average sales of the senior living placement brands in Averan Franchise, at $1,579,524 in its 2026 FDD.
What do senior living placement franchise fees cost as a share of sales?
Across the seven senior living placement brands where Averan Franchise works out the figure, franchise fees take 6% to 17.82% of sales.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
We review your unit economics, cash forecast and reporting, so you know where you stand against the seven brands above.
Talk to AveranWhere these figures come from
Every figure here comes from the brands' 2026 FDDs and is unaudited by us. We are unaffiliated with the brands. The medians, growth and customers lost figures are our own calculations. The figures describe past performance at other businesses. They are not a projection of your results. This page is an educational summary and is not an offer to sell a franchise or financial, legal or tax advice. All trademarks belong to their owners. How Averan reads a Franchise Disclosure Document.