Amada Senior Care franchise unit economics
Amada Senior Care franchisees run an in-home senior care agency billing caregiver hours, and also place clients into assisted living for a commission.
Amada Senior Care franchise at a glance
In its 2026 FDD Amada Senior Care reports 2025 gross billings for 162 outlets open the full year, billings by year of operation and the share of system billings from each payer type.
Amada Senior Care franchisees averaged $1,579,524 of sales in 2025, with a median of $1,242,391, according to Item 19 of Amada Senior Care’s 2026 FDD, issued 20 April 2026. The 162 in that group are 62%* of Amada Senior Care’s 261 locations. Fees paid to Amada Senior Care come to about 6%* of sales.
- An Amada Senior Care franchise costs $121,577 to $438,440 to open, according to the brand's 2026 FDD.
- Amada Senior Care charges a royalty of 5% of sales and a 1% brand fund contribution.
- 37.7% of reporting Amada Senior Care locations reached the average.
- Work out Amada Senior Care's fees at your own sales with the minimum fee calculator.
- Long-term care insurance, the VA and Medicaid together funded 52.2% of Amada Senior Care’s $281 million of system billings in 2025.
These figures come from Amada Senior Care's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Third parties fund 52.2% of system billings. Long-term care insurance pays 33.0%, the VA 14.8% and Medicaid 4.4%. Private pay is 46.5%.
- The minimum royalty climbs to $4,000 a month by year six. That equals 5% only at $960,000 of annual billings. Below that, the minimum is more than 5% of billings.
- The median outlet bills $352,161 in year one and $927,818 by year three. Averages run $480,711 and $1,147,193, so a few high-selling outlets lift the averages above the medians.
- 29 of 193 franchisees closed inside three full calendar years. Ten closed in year one, eight in year two and eleven in year three.
- The average outlet fell 1.8% last year while the median rose 4.0%. The top of the range came down; the middle improved. 19 outlets closed in 2025 against 7 in 2024.
How much does an Amada Senior Care franchise make?
The average Amada Senior Care unit reported $1,579,524 of revenue in the 2026 FDD, and the median reported $1,242,391. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 6% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Who pays
Billings by payor source, 2023 to 2025
| Payor | 2023 | 2024 | 2025 | Share in 2025 |
|---|---|---|---|---|
| Private pay | $97,395,736 | $109,222,323 | $130,831,237 | 46.5% |
| Long-term care insurance | $64,697,729 | $81,535,275 | $92,730,241 | 33.0% |
| Veterans Affairs | $22,980,428 | $36,685,061 | $41,569,419 | 14.8% |
| Medicaid | $8,425,282 | $10,587,632 | $12,403,248 | 4.4% |
| Placements and other | $977,905 | $1,566,644 | $2,784,101 | 1.0% |
| Staffing | $1,599,162 | $1,025,938 | $738,444 | 0.3% |
| Total | $196,076,242 | $240,622,873 | $281,056,690 | 100% |
As the brand reported it, covering all franchisees.
How we calculated this
163 outlets generated revenue in 2023, 194 in 2024 and 259 in 2025, so the totals reflect a growing network as well as growing outlets.
A third of every dollar arrives from a long-term care insurer, $92,730,241 in 2025. Those claims need policy verification, benefit-period tracking, elimination periods and documentation that matches the carrier's requirements, and they pay on the carrier's timetable. An agency paid by families gets its money faster than one paid by insurers. The sales figure alone does not show that difference.
The VA went from 11.7% of billings to 14.8% in two years. VA billings went from $22,980,428 to $41,569,419, an 81% increase against 34% for private pay. That source of payment is growing fastest in this system. It has its own approval process and its own payment terms. It also concentrates risk: a change in VA community care contracting reaches one dollar in seven.
Private pay fell from 49.7% to 46.5% of the mix. It is still the largest source and it grew 34% in absolute terms, but the system is becoming more reimbursement-dependent each year.
Billings for outlets open the full year
| 2024 | 2025 | Change | |
|---|---|---|---|
| Outlets reporting | 142 | 162 | +20 |
| Average | $1,607,831 | $1,579,524 | −1.8% |
| Median | $1,194,785 | $1,242,391 | +4.0% |
| Highest | $9,897,870 | $9,321,920 | −5.8% |
| Lowest | $23,289 | $67,820 | +191.2% |
| Above average | 51 (35.9%) | 61 (37.7%) | n/a |
As the brand reported it, covering only outlets open the entire calendar year.
The average and the median moved in opposite directions. Average down 1.8%, median up 4.0%, with the highest outlet down 5.8%. The middle of the system improved while the top came off.
Nineteen outlets closed in 2025 against seven in 2024. On a base that grew from 196 to 261 franchised outlets, closures rose as openings rose. Five of the nineteen had been open under a year.
Top performers
What separates the top Amada Senior Care performers
Amada Senior Care publishes a range for its outlets instead of grouped averages. The highest-selling of the 162 Amada Senior Care outlets open all of 2025 billed $9,321,920. The lowest-selling Amada Senior Care outlet in that group billed $67,820. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,242,391. The average was $1,579,524. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Amada Senior Care outlet sells 137.5× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $121,577 to $438,440, a 3.6× range inside one brand.
- Fees and the minimum.Fees run about 6.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Billed hours.You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Context you underwrite around
- Locations included.These figures cover 162 of 261 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The first year, month by month
Billings in the first three years
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Franchisees | 193 | 160 | 133 |
| Average | $480,711 | $871,992 | $1,147,193 |
| Median | $352,161 | $727,781 | $927,818 |
| Highest | $2,299,903 | $3,952,751 | $4,761,934 |
| Lowest | $1,769 | $25,219 | $126,543 |
| Above average | 72 (37.3%) | 62 (38.8%) | 50 (37.6%) |
As the brand reported it, covering every franchisee open at least one full calendar year since the system began in 2012.
The median more than doubles in year two, then adds a quarter in year three. That is $352,161 to $727,781 to $927,818. That second year is the largest single move available.
29 franchisees closed inside three full calendar years. Against 193 who reached year one, that is roughly one in seven. The closures were spread across all three years: ten, eight and eleven.
Year one runs from $1,769 to $2,299,903. Year three runs from $126,543 to $4,761,934. Two franchisees in the same group can be nearly thirty-eight times apart.
Billings by ownership group
| 2024 | 2025 | |
|---|---|---|
| Ownership groups | 103 | 111 |
| Average | $2,218,487 | $2,305,252 |
| Median | $1,710,305 | $1,961,083 |
| Highest | $10,870,701 | $9,321,920 |
| Lowest | $70,821 | $83,997 |
As the brand reported it.
The average owner bills $2,305,252 against $1,579,524 per outlet. That puts roughly one and a half outlets behind the typical ownership group. The median owner billed $1,961,083, up 14.7% on the year while the per-outlet median rose 4.0%. Owners are growing by adding territory faster than their individual outlets are growing.
Discounts available
- Amada Senior Care may take 10% off the first franchise's fee for U.S. military veterans.
- Amada Senior Care may discount the fee for additional locations bought at the same time (amount not stated).
From Item 5 of the Amada Senior Care 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Fees and the network
Minimum royalty schedule
| Months in operation | Minimum royalty | Per year | Annual billings where 5% equals it |
|---|---|---|---|
| 1 to 2 | Zero | n/a | n/a |
| 3 to 12 | $500 a month | $6,000 | $120,000 |
| 13 to 24 | $1,000 a month | $12,000 | $240,000 |
| 25 to 36 | $1,800 a month | $21,600 | $432,000 |
| 37 to 48 | $2,500 a month | $30,000 | $600,000 |
| 49 to 60 | $3,200 a month | $38,400 | $768,000 |
| 61 and beyond | $4,000 a month | $48,000 | $960,000 |
Minimum royalty schedule as the brand reported it.
From month 61 the Amada Senior Care minimum royalty is $48,000 a year. That is 5% at $960,000 of annual billings. The median outlet bills $1,242,391, so the median mature outlet is above the line, but the year-three median is $927,818, which sits below it. An outlet that stalls anywhere under $960,000 after five years pays an effective royalty above 5% and rising as a share every year it stays there.
The minimum royalty thresholds rise from $120,000 in year one to $960,000 by year six. The thresholds climb eightfold, while the median franchisee goes from $352,161 in year one to $927,818 in year three.
Ongoing fees
| Fee | Amount |
|---|---|
| Royalty | Greater of 5% of Gross Billings or the minimum above |
| Royalty on National Accounts | 6% of Gross Billings from those accounts |
| Advertising fund | 1% of Gross Billings, which may rise to 2% on 30 days' notice |
| Advertising fund on skilled care | 0.25% of skilled care Gross Billings |
| Technology | $345 to $595 a month depending on software |
| Senior placement | 10% or 15% of the commission received |
As the brand reported it.
Royalty is charged on billings, including the ones that stay unpaid. Gross Billings covers everything billed, including amounts that later prove uncollectible. Insurers, the VA and Medicaid pay 52.2% of system billings, and royalty is still due on a claim they deny.
The network of locations
| Year | Start | Opened | Terminations | Reacquired | Ceased other | End |
|---|---|---|---|---|---|---|
| 2023 | 160 | 26 | 1 | 0 | 9 | 176 |
| 2024 | 176 | 28 | 1 | 4 | 3 | 196 |
| 2025 | 196 | 83 | 9 | 7 | 1 | 261 |
As the brand reported it.
83 outlets opened in 2025, three times the prior year's rate. The franchised count went from 196 to 261. That pace brings a lot of first-year outlets into the network. The build-up table says a first-year median is $352,161. So expect the system averages to be pulled down for the next two filings regardless of how existing outlets perform.
Terminations and reacquisitions both rose with the opening rate. There were nine terminations and seven reacquisitions in 2025, against one and four in 2024.
Questions we get asked
How much does an Amada Senior Care franchise make?
Amada Senior Care franchisees averaged $1,579,524 of sales in 2025, with a median of $1,242,391, according to Item 19 of Amada Senior Care’s 2026 FDD, issued 20 April 2026. The 162 in that group are 62%* of Amada Senior Care’s 261 locations. Fees paid to Amada Senior Care come to about 6%* of sales.
Who actually pays an Amada agency at Amada Senior Care?
Third-party payors fund 52.2% of system billings (long-term care insurance 33.0%, the VA 14.8% and Medicaid 4.4%) with private pay at 46.5%. The VA share has grown fastest, from 11.7% to 14.8% in two years. That mix means the office needs billing and claims capability, and it puts the collections cycle at the center of your cash planning.
What should I be billing by year three at Amada Senior Care?
The median franchisee bills $352,161 in their first full calendar year, $727,781 in the second and $927,818 in the third. Averages run higher at $480,711, $871,992 and $1,147,193, because a few outlets in each group reach several million. Year two is the big step; the median more than doubles.
When does the minimum royalty start costing me more than 5% at Amada Senior Care?
The Amada Senior Care minimum royalty costs more than 5% whenever billings fall below the threshold for the stage. The sales target is $120,000 in months 3 to 12, $240,000 in months 13 to 24, $432,000 in months 25 to 36, $600,000 in months 37 to 48, $768,000 in months 49 to 60, and $960,000 from month 61. The year-three median of $927,818 sits just under that last figure. So an outlet that plateaus around its year-three level will be paying above the headline rate from year six onward.
How many franchisees make it at Amada Senior Care?
Of 193 owners who completed a first full year since 2012, ten closed in year one, eight in year two and eleven in year three. That is 29 in total, about one in seven within three years. In the most recent year, 19 outlets closed against seven the year before, while 83 opened. The departures spread evenly across the first three years.
Who does bookkeeping for an Amada Senior Care franchise?
Amada Senior Care agencies are paid by families, long-term care insurers, the VA and Medicaid, and each payer is tracked separately. Long-term care insurance, veterans' benefits and Medicaid all pay at different speeds. Each refuses and appeals claims differently. Track money owed separately for each payer. Royalty is charged on Gross Billings including amounts that later prove uncollectible, which means write-offs cost you twice and belong on a report someone reads monthly. Senior placement commissions are a separate revenue stream with their own fee treatment. Track how long each payer takes to pay, alongside what you billed them. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Amada Senior Care
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Amada Senior Care see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Amada Senior Care locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed figures.
Talk to AveranWhere these figures come from.
Every figure here comes from Amada Franchise, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Amada Senior Care® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Amada Franchise, Inc., 2026 Franchise Disclosure Document, issued 20 April 2026.
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Amada Senior Care reads against the rest of the senior living placement group: Assisted Living Locators · CarePatrol · Oasis Senior Advisors · Senior Care Authority. The senior living placement guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.