CarePatrol franchise unit economics
CarePatrol franchisees run senior placement agencies that place seniors into assisted living and other care homes and are paid a placement fee by the facility.
CarePatrol in the news
- CarePatrol Reaches Record Revenue Milestone as Demand for Senior Care Solutions Continues to Grow · Webull (press release) ·
The CarePatrol headline above is the publisher's own and links to the publisher. Averan Advisors checked this CarePatrol link on 11 October 2026. Franchise news lists news on 95 brands, including CarePatrol. CarePatrol is in the Senior Living Placement franchise guide.
CarePatrol franchise at a glance
CarePatrol franchisees reporting through ProfitKeeper averaged EBITDA of 29.14% of total income in 2025. CarePatrol’s FDD defines EBITDA as earnings before interest, taxes, depreciation and amortization, after all labor, including the owner’s salary.
CarePatrol franchisees averaged $322,639 of sales in 2025, with a median of $186,094, according to Item 19 of CarePatrol’s 2026 FDD, issued 18 March 2026. The 174 in that group are 81%* of CarePatrol’s 215 locations. Fees paid to CarePatrol come to about 17.82%* of sales. A CarePatrol franchise costs $101,920 to $135,770 to open.
- A CarePatrol franchise costs $101,920 to $135,770 to open, including a $57,000 initial franchise fee, according to the brand's 2026 FDD.
- CarePatrol charges a royalty of 12% of sales, a 1% brand fund contribution and a $449 monthly technology fee.
- 33% of reporting CarePatrol locations reached the average.
- At the average CarePatrol location, wages took 36.82% and cost of goods took 10.82% of sales.
- Work out CarePatrol's fees at your own sales with the minimum fee calculator.
These figures come from CarePatrol's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The placement test runs $19,522 to $190,460 above the dollar figure printed beside it.19 placements at $5,238 is $99,522 against an $80,000 test; 170 placements is $890,460 against $700,000 *.
- The median territory between 13 and 36 months bills $80,225, $19,297 below the first-year test.That group holds 47 territories. The first-year test is 19 placements, worth $99,522 *.
- The average office keeps $103,770 after paying its owner $33,257.That is 29.14% of $356,085 of income. The office has $131,827 of owner discretionary cash flow once interest, depreciation and that salary go back, 37.02%.
- Break-even sits at about 39 placements a year, 3.3 a month.Break-even is $227,965 of gross sales on the filed cost structure *, and the median territory bills $186,094, 7.2 placements a year short.
- The filed franchise-fee line runs 8.17% of sales where the royalty alone starts at 10%.The filed line is $29,106, against the $51,679 that 12% plus the 1% fund and the technology fee produce on the same income *, $22,573 a year.
How much does a CarePatrol franchise make?
The average CarePatrol unit reported $322,639 of revenue in the 2026 FDD, and the median reported $186,094. The brand’s disclosure document puts EBITDA on its filed ProfitKeeper statement at 29.1% of revenue. Fees come off the top first, at about 17.8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top CarePatrol performers
CarePatrol splits its locations into groups instead of publishing one average. The top group averaged $465,173 a year. The lowest averaged $106,790. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $186,094. The average was $322,639. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 4.4× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $101,920 to $135,770, a 1.3× range inside one brand.
- Fees and the minimum.Fees run about 17.8% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.CarePatrol territories 13 to 36 months old average $106,790, against $465,173 for territories past 60 months.
Live operating levers
- Wages.Wages take 36.8% of sales, against EBITDA of 29.1%. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Placements.A CarePatrol placement averaged a $5,238 fee in 2025, paid by the facility. Track placements a month against the quota for your stage.
Context you underwrite around
- Locations included.These figures cover 174 of 215 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
The first year, month by month
Gross sales and placements by time in business
Each group's sales, divided by the $5,238 average fee, show how many placements the targets require. That is about eighteen placements in the second and third years, rising to eighty once past five years. The whole business is a count of families served each month.
| Time in business | Territories | Average gross sales | Placements a year * | A month * | Median gross sales | Median placements a month * | Reaching the average |
|---|---|---|---|---|---|---|---|
| 13 to 36 months | 47 | $106,790 | 18.3 | 1.5 | $80,225 | 1.1 | 17 / 36% |
| 37 to 48 months | 20 | $194,233 | 33.3 | 2.8 | $118,176 | 1.7 | 7 / 35% |
| 49 to 60 months | 12 | $253,666 | 43.5 | 3.6 | $161,222 | 2.3 | 3 / 25% |
| Past 60 months | 95 | $465,173 | 79.7 | 6.6 | $331,325 | 4.7 | 40 / 42% |
| All 174 | 174 | $322,639 | 55.3 | 4.6 | $186,094 | 2.7 | 57 / 33% |
Territory counts, sales and the attainment column are as the brand reported it. The placement columns are marked *, taking 89.79% of gross sales as placement revenue, the share the filed profit statement reports. We then divided by the $5,238 average fee.
Passing five years multiplies a territory 4.36 times. That is $465,173 against $106,790 *, 61.4 more placements a year, or 5.1 more families a month.
Territories 49 to 60 months old reach their own average least often. 3 of 12 territories reach their own average, against 42% in the mature group. Territories differ most in the fourth and fifth years.
Sales by territory and by owner, 2025
Counted by owner, the mature group rises from $465,173 to $579,134. 29 of the 141 owners hold more than one territory.
| Time in business | Territories | Average by territory | Owners | Average by owner | Difference * | Median by owner |
|---|---|---|---|---|---|---|
| 13 to 36 months | 47 | $106,790 | 35 | $122,064 | +$15,274 | $83,603 |
| 37 to 48 months | 20 | $194,233 | 15 | $255,044 | +$60,811 | $103,313 |
| 49 to 60 months | 12 | $253,666 | 8 | $150,106 | −$103,560 | $147,992 |
| Past 60 months | 95 | $465,173 | 83 | $579,134 | +$113,961 | $364,062 |
| All | 174 | $322,639 | 141 | $406,857 | +$84,218 | $201,717 |
Both tables are as the brand reported it and the difference column is marked *.
A mature owner reports $113,961 more than a mature territory. That is $579,134 against $465,173. The highest owner reports $2,792,344 and the highest single territory $2,110,106, a $682,238 difference that comes from second and third territories.
The quota is measured territory by territory. An owner at $579,134 across two territories averages $289,567 each *, which sits below the month-60 test priced at $445,230.
Outlets opened and closed, 2023 to 2025
| Year | At start | Opened | Terminated | Failed to renew | Ceased for other reasons | At end | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 160 | 27 | 7 | 3 | 4 | 173 | 8 |
| 2024 | 173 | 41 | 7 | 5 | 1 | 201 | 9 |
| 2025 | 201 | 21 | 5 | 1 | 1 | 215 | 6 |
Every figure is as the brand reported it, and start plus openings less departures reconciles to the year-end count in all three years.
Openings halved while the system kept growing. Openings were 41 in 2024 and 21 in 2025 *, and departures fell from 13 to 7, so the net gain of 14 came from a much thinner intake.
Discounts available
- CarePatrol charges $47,500 for a second Standard unit and $42,500 for each third or later unit bought together.
- CarePatrol takes 20% off the fee for veterans who qualify under VetFran.
- CarePatrol takes 20% off the fee for each unit awarded to first responders.
- CarePatrol takes $15,000 off the fee for employees of a CarePatrol franchise with at least 12 months of service.
- CarePatrol may reduce or waive the fee for independent senior-placement businesses that convert (amount not stated).
From Item 5 of the CarePatrol 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
What the target costs
Sales and placement quota by stage
Every stage of the agreement sets two tests and asks for the higher: a gross sales figure and a number of placements. A placement paid $5,238 on average across 210 territories in 2025, with a median of $4,954. Price the placement test at the brand’s own average and it beats the dollar test at all ten stages.
| By the end of month | Gross sales test | Placement test | Placements at $5,238 * | Which test governs * | Premium over the dollar test * |
|---|---|---|---|---|---|
| 12 | $80,000 | 19 | $99,522 | Placements | $19,522 |
| 24 | $150,000 | 36 | $188,568 | Placements | $38,568 |
| 36 | $200,000 | 48 | $251,424 | Placements | $51,424 |
| 48 | $250,000 | 61 | $319,518 | Placements | $69,518 |
| 60 | $350,000 | 85 | $445,230 | Placements | $95,230 |
| 72 | $400,000 | 97 | $508,086 | Placements | $108,086 |
| 84 | $450,000 | 109 | $570,942 | Placements | $120,942 |
| 96 | $500,000 | 121 | $633,798 | Placements | $133,798 |
| 108 | $600,000 | 145 | $759,510 | Placements | $159,510 |
| 120 | $700,000 | 170 | $890,460 | Placements | $190,460 |
Both thresholds are as the brand reported it for the Standard and Reduced Initial Fee offerings. The priced column, the governing column and the premium are marked. We multiplied the placement count by the filed $5,238 average placement fee for 2025 across 210 territories.
The gap between the two tests widens with every stage. That is $19,522 at month 12 and $190,460 at month 120 *. The dollar figure grows 8.8 times across the ladder while the placement figure grows 8.9 times from a higher base.
A territory placing at the median fee needs more placements than the count alone suggests. $4,954 against $5,238 *. 170 placements at the middle fee is $842,180, against $890,460 at the average fee. The sales target and the placement target differ by fee as well as by volume.
Sales by time in business against the quota
CarePatrol sorts 174 territories by years in business, with the average and the middle figure for each group. Priced at the average fee, the middle territory in every group falls short of the target set at the bottom of its own group.
| Time in business | Territories | Average gross sales | Median gross sales | Test already passed | Priced * | Median against it * |
|---|---|---|---|---|---|---|
| 13 to 36 months | 47 | $106,790 | $80,225 | Month 12: 19 placements | $99,522 | −$19,297 |
| 37 to 48 months | 20 | $194,233 | $118,176 | Month 36: 48 placements | $251,424 | −$133,248 |
| 49 to 60 months | 12 | $253,666 | $161,222 | Month 48: 61 placements | $319,518 | −$158,296 |
| Past 60 months | 95 | $465,173 | $331,325 | Month 60: 85 placements | $445,230 | −$113,905 |
| All 174 | 174 | $322,639 | $186,094 | n/a | n/a | n/a |
Territory counts, averages and medians are as the brand reported it; the priced and comparison columns are marked *, using the $5,238 average placement fee.
The median 13-to-36-month territory clears the dollar test by $225 and misses the placement test by $19,297. That is $80,225 against $80,000 and against $99,522 *.
Only 33% of territories reach the average for their own group. That is 57 of 174 territories. The middle territory sells 57.7% of the average *.
The highest-selling territory billed $2,110,106 and the lowest-selling $5,775. That is 365 times *. Among territories 37 to 48 months old, sales run from $5,775 to $695,561, a difference of 120 times.
What an office keeps
Profit statement, 2023 to 2025
The 2025 statement shows $356,085 of income, $103,770 of EBITDA and $131,827 of owner discretionary cash flow. The owner’s own $33,257 salary sits inside the statement above that profit line. That makes 29.14% a figure an owner can read straight.
| Line | 2023 | 2024 | 2025 | 2025 share of income |
|---|---|---|---|---|
| Placement revenue | $384,410.93 | $349,731.59 | $319,716.14 | 89.79% |
| All other revenue | $29.51 | $41,401.10 | $36,368.79 | 10.21% |
| Total income | $384,440.44 | $391,132.69 | $356,084.93 | 100% |
| Direct costs | $38,237.44 | $47,032.51 | $38,535.03 | 10.82% |
| Gross profit | $346,203.00 | $344,100.18 | $317,549.90 | 89.18% |
| Admin wages | $66,451.84 | $54,523.35 | $48,590.85 | 13.65% |
| Operations wages | $18,862.76 | $18,412.54 | $18,482.65 | 5.19% |
| Marketing wages | $46,885.89 | $44,637.87 | $42,519.25 | 11.94% |
| Wages expenses | $23,535.17 | $21,813.48 | $21,526.46 | 6.05% |
| Total labor | $155,735.66 | $139,387.24 | $131,119.21 | 36.82% |
| Admin | $11,528.75 | $10,573.13 | $10,061.91 | 2.83% |
| Operations | $24,443.58 | $20,093.04 | $21,311.17 | 5.98% |
| Marketing | $25,899.14 | $23,447.99 | $23,249.53 | 6.53% |
| Franchise fees | $30,255.11 | $29,736.25 | $29,105.65 | 8.17% |
| Total expenses | $92,126.58 | $83,850.41 | $83,728.26 | 23.51% |
| Other income | $277.95 | $1,018.62 | $1,067.43 | 0.30% |
| profit | $98,618.71 | $121,881.15 | $103,769.86 | 29.14% |
| Interest, tax, depreciation and amortization | $10,256.07 | $7,528.82 | $8,417.85 | 2.36% |
| Net income | $88,362.64 | $114,352.33 | $95,352.01 | 26.78% |
| Owner’s salary added back | $34,274.29 | $34,326.03 | $33,256.65 | 9.34% |
| Owner discretionary cash flow | $127,319.03 | $152,038.78 | $131,827.34 | 37.02% |
Every figure is as the brand reported it apart from the combined interest, tax, depreciation and amortization row, which sums three separately filed lines.
Income fell $35,048 and profit fell $18,111 between 2024 and 2025. A drop of 9.0% in income against 14.9% in profit *, because labor and expenses together fell only $8,390.
Labor is 36.82% of income and marketing wages are a third of it. That is $42,519 of the $131,119, ahead of operations wages at $18,483 *. CarePatrol wages pay for relationships with facilities and families.
Break-even lands at $227,965 of gross sales. Averan holds wages and other fixed costs at $185,742 and lets direct costs and fees move with sales at 18.99% of sales *. That is about 39 placements a year, or 3.3 a month.
The median territory sits $41,871 below that line. That is $186,094 against $227,965 *, 7.2 placements a year, or one more family every seven weeks.
What the fees come to
Fees and minimums at each sales level
Royalty is 10% of gross sales rising to 12% after two years, with a monthly minimum that reaches $1,500. The national advertising fee is 1%, never less than $300 a month. Local marketing is 2%, never less than $1,000 a month. Technology is $449 a month, and the contact center is $799 a month after the first six. Those flat amounts total $30,576 a year before a single percentage applies.
| Gross sales | Royalty | Advertising fee | Technology and email | Contact center | To the franchisor | Share | Local marketing | All in |
|---|---|---|---|---|---|---|---|---|
| $465,173, past 60 months | $55,821 | $4,652 | $5,604 | $9,588 | $75,665 | 16.27% | $12,000 | 18.85% |
| $322,639, the average territory | $38,717 | $3,600 | $5,604 | $9,588 | $57,509 | 17.82% | $12,000 | 21.54% |
| $186,094, the median territory | $22,331 | $3,600 | $5,604 | $9,588 | $41,123 | 22.10% | $12,000 | 28.55% |
| $106,790, 13 to 36 months | $10,679 | $3,600 | $5,604 | $9,588 | $29,471 | 27.60% | $12,000 | 38.83% |
| $80,225, that band’s median | $8,023 | $3,600 | $5,604 | $9,588 | $26,815 | 33.42% | $12,000 | 48.38% |
Rates, minimums and the sales figures are as the brand reported it. We worked out every dollar figure and share, applying the published rates and taking the higher of the rate and the minimum on each line.
The three minimums reach the percentages only at $150,000, $360,000 and $600,000 of sales. So the median territory at $186,094 pays the advertising and local marketing minimums *, $15,600 a year that a territory at $600,000 would owe on rate alone.
The filed franchise-fee line runs 8.17% where the schedule starts at 10%. That is $29,106 against the $51,679 that 12% plus the 1% fund and the technology fee give on the same $356,085 *, a $22,573 difference. Royalty is charged on a narrower base than the revenue line. Gross sales may be reduced by national invoicing fees, by placement fees lost when a client passes away or moves out. It is also reduced by referral fees paid to another franchisee.
The franchisor keeps part of the fees facilities pay. Where a partner facility pays the brand instead of the owner, the brand keeps up to $200 as an invoicing fee and passes on the rest within seven days.
Cost to open a territory
| Line | Low | High |
|---|---|---|
| Initial franchise fee, standard territory | $57,000 | $57,000 |
| Additional funds, three to six months | $20,000 | $40,000 |
| Initial training fee | $10,000 | $10,000 |
| Initial contact center fee, six months | $4,800 | $4,800 |
| Travel for training | $2,500 | $5,200 |
| Computer systems | $2,500 | $3,750 |
| Professional fees and business licenses | $1,725 | $2,725 |
| Certified Senior Advisor certification | $1,495 | $1,795 |
| Office equipment | $1,100 | $2,250 |
| Insurance, three to six months | $650 | $2,500 |
| Real estate and related | $150 | $200 |
| Signs | $0 | $550 |
| Vehicle deposit and three lease payments | $0 | $5,000 |
| Total, standard territory * | $101,920 | $135,770 |
| Total, reduced initial fee territory * | $64,920 | $98,770 |
| Total, community coverage market territory * | $73,420 | $107,270 |
Every line amount is as the brand reported it; the three total rows are marked *, adding the listed lines on each basis.
Payback on the filed profit takes 0.98 to 1.31 years. That is $101,920 to $135,770 against $103,770 of EBITDA *, 0.77 to 1.03 years against the $131,827 of owner discretionary cash flow.
The franchise fee is 56% of what a standard territory costs to open. $57,000 of $101,920 *, and the reduced-fee route cuts it to $20,000 in exchange for 15% of gross sales against 10% to 12%. At the average territory, that is $9,679 more a year, recovering the $37,000 in 3.8 years.
Questions we get asked
Questions owners ask.
How much does a CarePatrol franchise make?
CarePatrol franchisees averaged $322,639 of sales in 2025, with a median of $186,094, according to Item 19 of CarePatrol’s 2026 FDD, issued 18 March 2026. The 174 in that group are 81%* of CarePatrol’s 215 locations. Fees paid to CarePatrol come to about 17.82%* of sales. A CarePatrol franchise costs $101,920 to $135,770 to open.
What does a CarePatrol territory bill?
The 174 territories that traded the whole of 2025 averaged $322,639 of gross sales with a median of $186,094. By years in business, CarePatrol territories averaged $106,790 at 13 to 36 months, $194,233 at 37 to 48, $253,666 at 49 to 60 and $465,173 past five years. The range across all 174 is $5,775 to $2,110,106.
What is a placement worth at CarePatrol?
The CarePatrol placement fee averaged $5,238 across 210 territories in 2025, with a median of $4,954 and a range from $500 to $30,000. Placement fees were 89.79% of income in the filed profit statement, so the average territory is doing about 55 placements a year, or 4.6 a month.
What does an office keep at CarePatrol?
The filed 2025 statement shows $103,770 of EBITDA on $356,085 of income, 29.14%, with the owner’s $33,257 salary already inside it. Adding back that salary, interest and depreciation gives $131,827 of owner discretionary cash flow, 37.02%. Labor runs 36.82% of income and direct costs 10.82%.
What is the minimum performance requirement at CarePatrol?
A territory must reach $80,000 of sales or 19 placements by month 12, whichever is higher. The target rises to $350,000 or 85 placements at month 60 to $700,000 or 170 placements at month 120. At the $5,238 average fee, the placement count is the target that applies at every stage. Falling short is a default that lets the franchisor terminate, decline renewal or shrink the territory.
What fees does CarePatrol charge?
CarePatrol charges a royalty of 10% of gross sales, rising to 12% after two years, with a monthly minimum that reaches $1,500. CarePatrol charges a 1% national advertising fee, never less than $300 a month. It also requires 2% of sales on local marketing, never less than $1,000 a month. Technology costs $449 a month, and the contact center costs $799 a month after the first six months. At the average territory that is $57,509 to the franchisor and $12,000 spent locally, 21.54% together.
How much does a CarePatrol franchise cost to open?
A CarePatrol franchise costs $101,920 to $135,770 to open for a territory of at least 1,200 beds. The franchise fee is $57,000 of that, and $20,000 to $40,000 is working capital. A reduced-fee territory runs $64,920 to $98,770 with a $20,000 franchise fee and a 15% royalty. A community coverage market territory costs $73,420 to $107,270, with a $28,500 fee and a tiered royalty.
Questions worth putting to CarePatrol
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does CarePatrol see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many CarePatrol locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where does your territory stand on the ladder?
We review your unit economics and cash forecast and build your reporting around placements completed each month against the stage you are on, fee mix by facility. The flat charges measured as a share of what you bill.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
CarePatrol reads against the rest of the senior living placement group: Amada Senior Care · Assisted Living Locators · Oasis Senior Advisors · Senior Care Authority. The senior living placement guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
Where these figures come from.
Every figure here comes from CarePatrol Franchise Systems, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. CarePatrol® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: CarePatrol Franchise Systems, LLC, 2026 Franchise Disclosure Document, issued 18 March 2026.