CarePatrol franchise unit economics
CarePatrol franchisees place seniors into care homes and are paid a fee by the facility, $5,238 on average in 2025, with a median of $4,954. The 174 territories that traded the whole year averaged $322,639 of gross sales against a median of $186,094. The filed profit statement shows $103,770 of profit on $356,085 of income after the owner’s own $33,257 salary. The territory agreement sets a quota in placements, and priced at the system’s own average fee that quota beats the dollar figure printed beside it at every stage.
- Primary source
- CarePatrol Franchise Systems, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 174 of 215 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
A CarePatrol territory keeps its rights by hitting a quota. That quota is written two ways: a dollar figure and a placement count, whichever is higher. Priced at the system’s own average fee of $5,238, the placement count wins at every stage, by $19,522 in the first year and $190,460 by the tenth. The median territory bills $186,094.
- The placement count is the real quota, and it runs $19,522 to $190,460 above the dollar figure printed beside it.19 placements at $5,238 is $99,522 against an $80,000 test; 170 placements is $890,460 against $700,000 *.
- The median territory between 13 and 36 months bills $80,225, $19,297 below the first-year test.47 territories in that group, against 19 placements worth $99,522 *, which is 3.7 placements a year short.
- The average office keeps $103,770 after paying its owner $33,257.29.14% of $356,085 of income, and $131,827 of owner discretionary cash flow once interest, depreciation and that salary go back, 37.02%.
- Break-even sits at about 39 placements a year, 3.3 a month.$227,965 of gross sales on the filed cost structure *, and the median territory bills $186,094, 7.2 placements a year short.
- The filed franchise-fee line runs 8.17% of sales where the royalty alone starts at 10%.$29,106 against the $51,679 that 12% plus the 1% fund and the technology fee produce on the same income *, $22,573 a year.
How much does a CarePatrol franchise make?
The average CarePatrol unit reported $322,639 of revenue in the 2026 FDD, and the median reported $186,094. The brand’s disclosure document puts the profit line at 29.1% of revenue. Fees come off the top first, at about 17.8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top CarePatrol performers
CarePatrol splits its locations into groups instead of publishing one average. The best group averaged $465,173 a year. The worst averaged $106,790. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $186,094. The average was $322,639. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 4.4× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $101,920 to $135,770, a 1.3× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Wages, the dominant line.Wages take 36.8% of sales, against 29.1% kept at the end. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Placements, the operating driver.This model bills on placements. The fee is earned when someone is hired and lost again if they leave inside the guarantee, so a placement that does not stick costs the firm twice. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 17.8% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.174 of 215 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
The first year, month by month
From 1.5 placements a month to 6.6.
Each group's sales, divided by the $5,238 average fee, show how many placements the targets require. About eighteen placements in the second and third years, rising to eighty once past five years. The whole business is a count of families served each month.
| Time in business | Territories | Average gross sales | Placements a year * | A month * | Median gross sales | Median placements a month * | Reaching the average |
|---|---|---|---|---|---|---|---|
| 13 to 36 months | 47 | $106,790 | 18.3 | 1.5 | $80,225 | 1.1 | 17 / 36% |
| 37 to 48 months | 20 | $194,233 | 33.3 | 2.8 | $118,176 | 1.7 | 7 / 35% |
| 49 to 60 months | 12 | $253,666 | 43.5 | 3.6 | $161,222 | 2.3 | 3 / 25% |
| Past 60 months | 95 | $465,173 | 79.7 | 6.6 | $331,325 | 4.7 | 40 / 42% |
| All 174 | 174 | $322,639 | 55.3 | 4.6 | $186,094 | 2.7 | 57 / 33% |
Territory counts, sales and the attainment column are as the brand reported it. The placement columns are marked *, taking 89.79% of gross sales as placement revenue, the share the filed profit statement reports. Dividing by the $5,238 average fee.
Passing five years multiplies a territory 4.36 times. $465,173 against $106,790 *, 61.4 more placements a year, or 5.1 more families a month.
Territories 49 to 60 months old reach their own average least often. 3 of 12 territories reach their own average, against 42% in the mature group. Territories differ most in the fourth and fifth years.
Owning two territories reports better than running one.
Counted by owner, the mature group rises from $465,173 to $579,134. 29 of the 141 owners hold more than one territory.
| Time in business | Territories | Average by territory | Owners | Average by owner | Difference * | Median by owner |
|---|---|---|---|---|---|---|
| 13 to 36 months | 47 | $106,790 | 35 | $122,064 | +$15,274 | $83,603 |
| 37 to 48 months | 20 | $194,233 | 15 | $255,044 | +$60,811 | $103,313 |
| 49 to 60 months | 12 | $253,666 | 8 | $150,106 | −$103,560 | $147,992 |
| Past 60 months | 95 | $465,173 | 83 | $579,134 | +$113,961 | $364,062 |
| All | 174 | $322,639 | 141 | $406,857 | +$84,218 | $201,717 |
Both tables are as the brand reported it and the difference column is marked *.
A mature owner reports $113,961 more than a mature territory. $579,134 against $465,173, and the highest owner reaches $2,792,344 against the highest single territory at $2,110,106, a $682,238 difference that is second and third territories.
The quota is measured territory by territory. An owner at $579,134 across two territories averages $289,567 each *, which sits below the month-60 test priced at $445,230.
The system grew to 215 territories and lost 8 last year.
| Year | At start | Opened | Terminated | Failed to renew | Ceased for other reasons | At end | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 160 | 27 | 7 | 3 | 4 | 173 | 8 |
| 2024 | 173 | 41 | 7 | 5 | 1 | 201 | 9 |
| 2025 | 201 | 21 | 5 | 1 | 1 | 215 | 6 |
Every figure is as the brand reported it, and start plus openings less departures reconciles to the year-end count in all three years.
Openings halved while the system kept growing. 41 in 2024 against 21 in 2025 *, and departures fell from 13 to 7, so the net gain of 14 came from a much thinner intake.
What the target costs
The quota is a placement count wearing a dollar sign.
Every stage of the agreement sets two tests and asks for the higher: a gross sales figure and a number of placements. A placement paid $5,238 on average across 210 territories in 2025, with a median of $4,954. Price the placement test at the brand’s own average and it beats the dollar test at all ten stages.
| By the end of month | Gross sales test | Placement test | Placements at $5,238 * | Which test governs * | Premium over the dollar test * |
|---|---|---|---|---|---|
| 12 | $80,000 | 19 | $99,522 | Placements | $19,522 |
| 24 | $150,000 | 36 | $188,568 | Placements | $38,568 |
| 36 | $200,000 | 48 | $251,424 | Placements | $51,424 |
| 48 | $250,000 | 61 | $319,518 | Placements | $69,518 |
| 60 | $350,000 | 85 | $445,230 | Placements | $95,230 |
| 72 | $400,000 | 97 | $508,086 | Placements | $108,086 |
| 84 | $450,000 | 109 | $570,942 | Placements | $120,942 |
| 96 | $500,000 | 121 | $633,798 | Placements | $133,798 |
| 108 | $600,000 | 145 | $759,510 | Placements | $159,510 |
| 120 | $700,000 | 170 | $890,460 | Placements | $190,460 |
Both thresholds are as the brand reported it for the Standard and Reduced Initial Fee offerings. The priced column, the governing column and the premium are marked. Multiplying the placement count by the filed $5,238 average placement fee for 2025 across 210 territories.
The gap between the two tests widens with every stage. $19,522 at month 12 and $190,460 at month 120 *. The dollar figure grows 8.8 times across the ladder while the placement figure grows 8.9 times from a higher base.
A territory placing at the median fee needs more placements than the count alone suggests. $4,954 against $5,238 *. 170 placements at the middle fee is $842,180, against $890,460 at the average fee. The sales target and the placement target differ by fee as well as by volume.
In every group, the middle territory sells less than the target it has already passed.
174 territories sorted by years in business, with the average and the middle figure for each group. Priced at the average fee, the middle territory in every group falls short of the target set at the bottom of its own group.
| Time in business | Territories | Average gross sales | Median gross sales | Test already passed | Priced * | Median against it * |
|---|---|---|---|---|---|---|
| 13 to 36 months | 47 | $106,790 | $80,225 | Month 12: 19 placements | $99,522 | −$19,297 |
| 37 to 48 months | 20 | $194,233 | $118,176 | Month 36: 48 placements | $251,424 | −$133,248 |
| 49 to 60 months | 12 | $253,666 | $161,222 | Month 48: 61 placements | $319,518 | −$158,296 |
| Past 60 months | 95 | $465,173 | $331,325 | Month 60: 85 placements | $445,230 | −$113,905 |
| All 174 | 174 | $322,639 | $186,094 | n/a | n/a | n/a |
Territory counts, averages and medians are as the brand reported it; the priced and comparison columns are marked *, using the $5,238 average placement fee.
The median 13-to-36-month territory clears the dollar test by $225 and misses the placement test by $19,297. $80,225 against $80,000 and against $99,522 *, 3.7 placements a year, one every fourteen weeks.
Only 33% of territories reach the average for their own group. 57 of 174 territories. The middle territory sells 57.7% of the average *.
The highest-selling territory billed $2,110,106 and the lowest-selling $5,775. 365 times *. Among territories 37 to 48 months old, sales run from $5,775 to $695,561, a difference of 120 times.
What an office keeps
$103,770 kept, with the owner already paid.
Across three full years, the 2025 statement shows $356,085 of income, $103,770 of profit and $131,827 of owner discretionary cash flow. The owner’s own $33,257 salary sits inside the statement above that profit line. Makes 29.14% a figure an owner can read straight.
| Line | 2023 | 2024 | 2025 | 2025 share of income |
|---|---|---|---|---|
| Placement revenue | $384,410.93 | $349,731.59 | $319,716.14 | 89.79% |
| All other revenue | $29.51 | $41,401.10 | $36,368.79 | 10.21% |
| Total income | $384,440.44 | $391,132.69 | $356,084.93 | 100% |
| Direct costs | $38,237.44 | $47,032.51 | $38,535.03 | 10.82% |
| Gross profit | $346,203.00 | $344,100.18 | $317,549.90 | 89.18% |
| Admin wages | $66,451.84 | $54,523.35 | $48,590.85 | 13.65% |
| Operations wages | $18,862.76 | $18,412.54 | $18,482.65 | 5.19% |
| Marketing wages | $46,885.89 | $44,637.87 | $42,519.25 | 11.94% |
| Wages expenses | $23,535.17 | $21,813.48 | $21,526.46 | 6.05% |
| Total labor | $155,735.66 | $139,387.24 | $131,119.21 | 36.82% |
| Admin | $11,528.75 | $10,573.13 | $10,061.91 | 2.83% |
| Operations | $24,443.58 | $20,093.04 | $21,311.17 | 5.98% |
| Marketing | $25,899.14 | $23,447.99 | $23,249.53 | 6.53% |
| Franchise fees | $30,255.11 | $29,736.25 | $29,105.65 | 8.17% |
| Total expenses | $92,126.58 | $83,850.41 | $83,728.26 | 23.51% |
| Other income | $277.95 | $1,018.62 | $1,067.43 | 0.30% |
| profit | $98,618.71 | $121,881.15 | $103,769.86 | 29.14% |
| Interest, tax, depreciation and amortization | $10,256.07 | $7,528.82 | $8,417.85 | 2.36% |
| Net income | $88,362.64 | $114,352.33 | $95,352.01 | 26.78% |
| Owner’s salary added back | $34,274.29 | $34,326.03 | $33,256.65 | 9.34% |
| Owner discretionary cash flow | $127,319.03 | $152,038.78 | $131,827.34 | 37.02% |
Every figure is as the brand reported it apart from the combined interest, tax, depreciation and amortization row, which sums three separately filed lines.
Income fell $35,048 and profit fell $18,111 between 2024 and 2025. A drop of 9.0% in income against 14.9% in profit *, because labor and expenses together fell only $8,390.
Labor is 36.82% of income and marketing wages are a third of it. $42,519 of the $131,119, ahead of operations wages at $18,483 *. This is a business where the wages buys relationships with facilities and families.
Break-even lands at $227,965 of gross sales. Holding wages and other fixed costs steady, and letting direct costs and fees move with sales, gives 18.99% of costs that vary against $185,742 of the rest *, about 39 placements a year, or 3.3 a month.
The median territory sits $41,871 below that line. $186,094 against $227,965 *, 7.2 placements a year, or one more family every seven weeks.
What the fees come to
Three minimums that bite hardest on the smallest territories.
Royalty is 10% of gross sales rising to 12% after two years, with a monthly minimum that reaches $1,500. The national advertising fee is 1%, never less than $300 a month. Local marketing is 2%, never less than $1,000 a month. Technology is $449 a month, and the contact center is $799 a month after the first six. Those flat amounts total $30,576 a year before a single percentage applies.
| Gross sales | Royalty | Advertising fee | Technology and email | Contact center | To the franchisor | Share | Local marketing | All in |
|---|---|---|---|---|---|---|---|---|
| $465,173, past 60 months | $55,821 | $4,652 | $5,604 | $9,588 | $75,665 | 16.27% | $12,000 | 18.85% |
| $322,639, the average territory | $38,717 | $3,600 | $5,604 | $9,588 | $57,509 | 17.82% | $12,000 | 21.54% |
| $186,094, the median territory | $22,331 | $3,600 | $5,604 | $9,588 | $41,123 | 22.10% | $12,000 | 28.55% |
| $106,790, 13 to 36 months | $10,679 | $3,600 | $5,604 | $9,588 | $29,471 | 27.60% | $12,000 | 38.83% |
| $80,225, that band’s median | $8,023 | $3,600 | $5,604 | $9,588 | $26,815 | 33.42% | $12,000 | 48.38% |
Rates, minimums and the sales figures are as the brand reported it. We worked out every dollar figure and share, applying the published rates and taking the higher of the rate and the minimum on each line.
The three minimums reach the percentages only at $150,000, $360,000 and $600,000 of sales. So the median territory at $186,094 pays the advertising and local marketing minimums *, $15,600 a year that a territory at $600,000 would owe on rate alone.
The filed franchise-fee line runs 8.17% where the schedule starts at 10%. $29,106 against the $51,679 that 12% plus the 1% fund and the technology fee give on the same $356,085 *, a $22,573 difference. Royalty is charged on a narrower base than the revenue line. Gross sales may be reduced by national invoicing fees, by placement fees lost when a client passes away or moves out. By referral fees paid to another franchisee.
The franchisor keeps part of the fees facilities pay. Where a partner facility pays the brand instead of the owner, the brand keeps up to $200 as an invoicing fee and passes on the rest within seven days.
$135,770 to open a standard territory.
| Line | Low | High |
|---|---|---|
| Initial franchise fee, standard territory | $57,000 | $57,000 |
| Additional funds, three to six months | $20,000 | $40,000 |
| Initial training fee | $10,000 | $10,000 |
| Initial contact center fee, six months | $4,800 | $4,800 |
| Travel for training | $2,500 | $5,200 |
| Computer systems | $2,500 | $3,750 |
| Professional fees and business licenses | $1,725 | $2,725 |
| Certified Senior Advisor certification | $1,495 | $1,795 |
| Office equipment | $1,100 | $2,250 |
| Insurance, three to six months | $650 | $2,500 |
| Real estate and related | $150 | $200 |
| Signs | $0 | $550 |
| Vehicle deposit and three lease payments | $0 | $5,000 |
| Total, standard territory * | $101,920 | $135,770 |
| Total, reduced initial fee territory * | $64,920 | $98,770 |
| Total, community coverage market territory * | $73,420 | $107,270 |
Every line amount is as the brand reported it; the three total rows are marked *, adding the listed lines on each basis.
Payback on the filed profit takes 0.98 to 1.31 years. $101,920 to $135,770 against $103,770 of profit *, 0.77 to 1.03 years against the $131,827 of owner discretionary cash flow.
The franchise fee is 56% of what a standard territory costs to open. $57,000 of $101,920 *, and the reduced-fee route cuts it to $20,000 in exchange for 15% of gross sales against 10% to 12%. At the average territory is $9,679 more a year, recovering the $37,000 in 3.8 years.
Questions we get asked
Questions owners ask.
What does a CarePatrol territory bill?
The 174 territories that traded the whole of 2025 averaged $322,639 of gross sales with a median of $186,094. By years in business: $106,790 at 13 to 36 months, $194,233 at 37 to 48, $253,666 at 49 to 60 and $465,173 past five years. The range across all 174 is $5,775 to $2,110,106.
What is a placement worth?
$5,238 on average across 210 territories in 2025, with a median of $4,954 and a range from $500 to $30,000. Placement fees were 89.79% of income in the filed profit statement, so the average territory is doing about 55 placements a year, or 4.6 a month.
What does an office keep?
The filed 2025 statement shows $103,770 of profit on $356,085 of income, 29.14%, with the owner’s $33,257 salary already inside it. Adding back that salary, interest and depreciation gives $131,827 of owner discretionary cash flow, 37.02%. Labor runs 36.82% of income and direct costs 10.82%.
What is the minimum performance requirement?
A territory must reach $80,000 of sales or 19 placements by month 12, whichever is higher. The target rises to $350,000 or 85 placements at month 60 to $700,000 or 170 placements at month 120. Priced at the $5,238 average fee, the placement count governs at every stage. Falling short is a default that lets the franchisor terminate, decline renewal or shrink the territory.
What does the brand take?
Royalty of 10% of gross sales rising to 12% after two years with a monthly minimum reaching $1,500. A 1% national advertising fee, never less than $300 a month. 2% of sales on local marketing, never less than $1,000 a month. $449 a month of technology; and $799 a month for the contact center after the first six months. At the average territory that is $57,509 to the franchisor and $12,000 spent locally, 21.54% together.
What does it cost to open?
$101,920 to $135,770 for a territory of at least 1,200 beds. The franchise fee is $57,000 of that, and $20,000 to $40,000 is working capital. A reduced-fee territory runs $64,920 to $98,770 with a $20,000 franchise fee and a 15% royalty. A community coverage market territory $73,420 to $107,270 with a $28,500 fee and a tiered royalty.
Questions worth putting to CarePatrol
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many CarePatrol locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where does your territory stand on the ladder?
A structured review of your unit economics, cash forecast. Reporting, built around placements completed each month against the stage you are on, fee mix by facility. The flat charges measured as a share of what you bill.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
CarePatrol reads against the rest of the senior living placement group: Amada Senior Care · Assisted Living Locators · Oasis Senior Advisors · Senior Care Authority. The senior living placement guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- What should I be looking at every week?The handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?What each one owns, and the point at which the next one pays for itself.