Senior Care Authority franchise unit economics
Senior Care Authority franchisees run senior living placement and eldercare consulting agencies that earn placement fees from assisted living and memory care communities and fees for eldercare consulting.
Senior Care Authority franchise at a glance
Senior Care Authority’s Item 19 reports 2025 gross sales by months of marketing, with the range, average and median for each group, for 41 agencies running one marketing area and 14 agencies running several.
Senior Care Authority’s 23 single-marketing-area placement agencies marketing for 54 months or more averaged $228,670 of gross sales in 2025, according to Item 19 of Senior Care Authority’s 2026 FDD, issued 20 April 2026. Senior Care Authority’s Item 19 covers 55 placement agencies, 41 with one marketing area and 14 with several, and Senior Care Authority reported 106 franchised outlets at the end of 2025. Fees paid to Senior Care Authority come to about 8%* of sales.
- A Senior Care Authority franchise costs $85,255 to $108,725 to open, including a $52,500 initial franchise fee, according to the brand's 2026 FDD.
- Senior Care Authority charges a royalty of 8% of sales and a $950 monthly technology fee.
- Senior Care Authority reported 106 franchised locations in its 2026 FDD.
- Work out Senior Care Authority's fees at your own sales with the minimum fee calculator.
These figures come from Senior Care Authority's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Fees take 47.5% of gross sales in the first cohort and 13.5% past 54 months.That is $22,170 on $46,705, against $30,864 on $228,670.
- 8% royalty overtakes the $14,400 annual minimum only at $180,000 of sales per marketing area.Four of the five single-area groups average below it.
- A mature single marketing area bills $228,670 and a mature multi-area agency bills $602,725.That is 2.6 times, past 54 months of marketing in both cases.
- Tenure is counted from when you begin marketing, six months or more after you sign.Training, coaching, an on-site visit and signed community contracts all come first.
- Revenue climbs 4.9 times from the first group to the mature one: $46,705 to $228,670.That takes four and a half years of marketing.
How much does a Senior Care Authority franchise make?
Senior Care Authority’s 23 single-marketing-area placement agencies marketing for 54 months or more averaged $228,670 of gross sales in 2025, with 11 of the 23 at or above that average. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The minimum fee
What the fees come to
| Months marketing | Average gross sales | Royalty | Marketing & technology | Bookkeeping | Total | Share |
|---|---|---|---|---|---|---|
| 6 to 18 | $46,705 | $9,600 | $11,400 | $1,170 | $22,170 | 47.5% |
| 19 to 30 | $54,753 | $12,000 | $11,400 | $1,170 | $24,570 | 44.9% |
| 31 to 42 | $97,000 | $14,400 | $11,400 | $1,170 | $26,970 | 27.8% |
| 43 to 54 | $163,767 | $14,400 | $11,400 | $1,170 | $26,970 | 16.5% |
| 54 and over | $228,670 | $18,294 | $11,400 | $1,170 | $30,864 | 13.5% |
Gross sales as the brand reported it for the 41 agencies running a single marketing area.
The minimum applies for the whole of the first four and a half years. Only the mature group actually pays 8%. Every earlier row pays a fixed monthly figure that happens to exceed it. At the 6-to-18-month average of $46,705, the $800 monthly minimum works out to 20.6% of gross sales on its own.
The marketing and technology fee is the single largest line early on. $11,400 a year whatever the agency sells. In the first group that is 24.4% of sales on its own, more than the royalty. It covers your website, search optimization, the customer relationship system, email marketing and the brand's social platform, so it is an outsourced marketing department charged flat.
Every additional contiguous marketing area adds $2,400 a year. $200 a month, starting when you begin marketing into it. A second area costs a $14,400 minimum royalty plus a $2,400 technology fee. That is $16,800 a year before it places anyone.
Where the break-evens sit
| Months of operation | Monthly minimum | Annual minimum | 8% catches up at |
|---|---|---|---|
| 1 to 5 | $0 | $0 | n/a |
| 6 to 12 | $500 | $6,000 | $75,000 |
| 13 to 24 | $800 | $9,600 | $120,000 |
| 25 to 36 | $1,000 | $12,000 | $150,000 |
| 37 and beyond | $1,200 | $14,400 | $180,000 |
Minimums as the brand reported it, charged for each marketing area you purchase, beginning when you start operating in that area.
Above $180,000 a marketing area, the 8% royalty exceeds the minimum. Cross it and every additional dollar starts costing 8 cents; sit below it and the fee is identical whether you bill $100,000 or $179,000. Between $120,000 and $180,000 of sales, the royalty does not rise at all.
Agencies 31 to 42 months in average $97,000 and pay $14,400 of royalty. That is 14.8% on its own, against the 8% a mature agency pays. An owner four years into marketing who is still under $180,000 is paying 14.8% at $97,000 of sales, against the 8% headline rate.
Top performers
What separates the top Senior Care Authority performers
Senior Care Authority publishes ranges for its agencies instead of grouped averages. The highest-selling of the 23 Senior Care Authority single-area agencies marketing 54 months or more billed $462,948 in 2025. The lowest-selling Senior Care Authority agency in that group billed $51,398. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The highest-selling Senior Care Authority mature agency sells 9.0× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $85,255 to $108,725, a 1.3× range inside one brand.
- Fees and the minimum.Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Placements.Senior Care Authority earns its fee as a commission from the community after a resident moves in and stays.
Context you underwrite around
- Locations included.These figures cover 55 Senior Care Authority placement agencies, 41 with one marketing area and 14 with several, against 106 franchised Senior Care Authority outlets at the end of 2025. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
Sales
Single marketing area
| Months marketing | Agencies | Range | Average | Median |
|---|---|---|---|---|
| 6 to 18 | 4 | $4,500 to $107,074 | $46,705 | $37,625 |
| 19 to 30 | 4 | $16,776 to $88,385 | $54,753 | $57,926 |
| 31 to 42 | 8 | $28,900 to $243,039 | $97,000 | $53,677 |
| 43 to 54 | 2 | $102,627 to $224,905 | $163,767 | $163,767 |
| 54 and over | 23 | $51,398 to $462,948 | $228,670 | $295,018 |
As the brand reported it.
Senior Care Authority’s 23 single-area agencies marketing for 54 months or more averaged $228,670 of gross sales in 2025. Senior Care Authority’s FDD counts 11 of those 23 agencies at or above the $228,670 average. The same Senior Care Authority table prints a $295,018 median with 9 of 23 agencies at or above it, and a median cannot have fewer than 12 of 23 at or above it, so this page does not use that median. The lowest-selling of those 23 Senior Care Authority agencies had $51,398 of gross sales in 2025.
In beds, a mature area draws $57 to $91 a year from each licensed bed it covers. That is $228,670 across 2,500 to 4,000 beds. That is the benchmark to use on this page, because the bed count is the thing your marketing area is actually sized by.
Three middle groups hold 14 of the 41 agencies. There are four agencies at 6 to 18 months, four at 19 to 30, eight at 31 to 42 and two at 43 to 54, against 23 past 54 months. Most of the network is either mature or new.
Several marketing areas
| Months marketing | Agencies | Range | Average | Median |
|---|---|---|---|---|
| 6 to 18 | 3 | $7,857 to $50,541 | $22,417 | $8,852 |
| 19 to 30 | 3 | $16,094 to $307,501 | $121,164 | $39,896 |
| 31 to 42 | 1 | $88,310 | $88,310 | $88,310 |
| 54 and over | 7 | $156,426 to $1,299,671 | $602,725 | $483,084 |
As the brand reported it.
A mature multi-area agency bills 2.6 times a mature single-area one. That is $602,725 against $228,670, with the top agency at $1,299,671. Each extra area costs a $14,400 minimum royalty and a $2,400 technology fee once marketing starts there. So the second area has to reach roughly $210,000 before it is contributing at the same rate as the first.
The young multi-area agencies bill less than the young single-area ones. That is $22,417 against $46,705 at 6 to 18 months, and $8,852 against $37,625 at the median. Opening several areas at once spreads the same founder across more ground. The fixed minimums land on every area from the day you start marketing in it. The pattern reverses only once the areas mature.
Discounts available
- Senior Care Authority charges $95,000 for two Marketing Areas and $132,000 for three, versus $52,500 for one.
From Item 5 of the Senior Care Authority 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
What it costs to open, and the network
What it costs to open
| Marketing areas | Franchise fee | Per area | Total investment |
|---|---|---|---|
| One | $52,500 | $52,500 | $85,255 to $108,725 |
| Two | $95,000 | $47,500 | $127,755 to $150,425 |
| Three | $132,000 | $44,000 | n/a |
As the brand reported it, except the per-area column.
A third marketing area costs $44,000 against $52,500 for the first. A saving of $8,500, set against $16,800 a year of minimums and technology fee that the third area starts carrying the moment you market into it. The fee discount is consumed by the running cost inside six months, so the question is whether you can work three areas.
Roughly $32,145 of the opening spend is fixed program cost. That is the $12,750 onboarding fee, $10,000 of FastTrack to Market, $5,000 at the top of the market event range, $1,395 of certifications and up to $3,000 of legal and accounting. The first group averages $46,705 of sales. The opening program costs most of a year's sales.
The network of locations
| Year | Franchised start | Franchised end | Net change | Company-owned end |
|---|---|---|---|---|
| 2023 | 77 | 97 | +20 | 2 |
| 2024 | 97 | 104 | +7 | 2 |
| 2025 | 104 | 106 | +2 | 4 |
As the brand reported it.
Growth slowed from 20 net additions to 2 across three years. That is 77 to 97 to 104 to 106. A network that has stopped adding while its mature group keeps billing is one where the comparison set keeps rising. Where the 23 mature single-area agencies at $228,670 are the benchmark you will be measured against.
55 of the 106 agencies reported into the performance tables. The rest either ceased operating during 2025, converted to affiliate status, ran part time, or had been marketing for under six months. The part-time exclusion is deliberate: the franchisor says it accepts only franchisees who will work full time or employ a full-time manager.
Questions we get asked
How much does a Senior Care Authority franchise make?
Senior Care Authority’s 23 single-marketing-area placement agencies marketing for 54 months or more averaged $228,670 of gross sales in 2025, according to Item 19 of Senior Care Authority’s 2026 FDD, issued 20 April 2026. Senior Care Authority’s Item 19 covers 55 placement agencies, 41 with one marketing area and 14 with several, and Senior Care Authority reported 106 franchised outlets at the end of 2025. Fees paid to Senior Care Authority come to about 8%* of sales.
What should my Senior Care Authority agency be billing?
Running one marketing area, the 2025 averages were $46,705 at 6 to 18 months of marketing, $54,753 at 19 to 30, $97,000 at 31 to 42, $163,767 at 43 to 54 and $228,670 past 54 months. Running several areas, the mature average was $602,725 with a median of $483,084 and a top agency at $1,299,671.
What do Senior Care Authority's fees add up to?
Senior Care Authority charges an 8% royalty against monthly minimums of $500 in months 6 to 12, $800 in months 13 to 24, $1,000 in months 25 to 36 and $1,200 from month 37, for each marketing area. It also charges a $950 monthly marketing and technology support fee, plus $200 a month for each additional contiguous area. A required bookkeeping subscription costs $960 to $1,380 a year. In practice that is 47.5% of gross sales in the first cohort, falling to 13.5% past 54 months of marketing.
When does 8% become cheaper than the minimum at Senior Care Authority?
The minimums stop applying at $75,000 of gross sales per marketing area in months 6 to 12, $120,000 in months 13 to 24, $150,000 in months 25 to 36 and $180,000 from month 37. Four of the five Senior Care Authority single-area groups average below $180,000, so most of the network pays a fixed royalty. Between the minimum royalty and the point where 8% overtakes it, extra sales cost no extra royalty.
When does my clock start at Senior Care Authority?
The Senior Care Authority clock starts when you begin marketing. Marketing follows the initial training program, coaching, an on-site visit and enough contracts with assisted living communities in your area, typically six months or longer from signing. The royalty minimums run on months of operation, so the fixed fees start climbing while you are still building the community relationships that make placements possible.
Who does bookkeeping for a Senior Care Authority franchise?
Revenue here arrives as commission payments from communities after a resident moves in and stays. The monthly close has to show the gap between placing a family and being paid. A quarter with many placements can reach the bank in the following quarter. Royalty runs against a minimum per marketing area, which means the effective rate differs by area and by month. A multi-area agency needs its profit and loss split by area to see which one is carrying the fixed cost. The franchisor requires QuickBooks Online and bills the subscription through itself. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Senior Care Authority
These are questions the Senior Care Authority filing leaves open. An owner or a buyer can put them to Senior Care Authority directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Senior Care Authority see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Senior Care Authority locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own agency.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed figures.
Talk to AveranWhere these figures come from.
Every figure here comes from Senior Care Authority, LLC's 2026 FDD, covering the 2025 calendar year. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other franchised agencies. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. SENIOR CARE AUTHORITY® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Senior Care Authority, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.
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Senior Care Authority reads against the rest of the senior living placement group: Amada Senior Care · Assisted Living Locators · CarePatrol · Oasis Senior Advisors. The senior living placement guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.