Margin analysis by product, service or location
Margin analysis splits profit by product, service line or location and shows where cost goes. EBITDA is profit before interest, taxes, depreciation and amortization, and it is a common way to compare profit across businesses. Among the 116 franchise brands in Averan's library that publish a profit margin, as each FDD defines it, the median is 21.05% of sales. Among the 31 whose FDD names the figure EBITDA, the median EBITDA margin is 21.80%.
Worked example: two service lines
Service line A brings in $2,600,000 at a 41% gross margin, which is $1,066,000. Service line B brings in $1,600,000 at 18%, which is $288,000. Line B produces 38.1% of revenue and 21.3% of gross profit. The CFO then tests a price change or a cost cut on line B.