Qualicare franchise unit economics
Qualicare franchisees run home-care agencies that sell private-pay hourly care inside zip-code territories.
Qualicare franchise at a glance
Qualicare’s Item 19 reports the average, median, highest and lowest net revenue, and the number of owners reaching the average, for owners open the full fiscal year in 2023, 2024 and 2025, with the territories they held.
Qualicare franchisees averaged $852,618 of sales in the fiscal year to 31 May 2025, with a median of $330,000, according to Item 19 of Qualicare’s 2025 FDD, issued 14 October 2025. The 9 in that group are 27%* of Qualicare’s 33 locations. Fees paid to Qualicare come to about 9.31%* of sales.
- A Qualicare franchise costs $98,150 to $174,150 to open, according to the brand's 2025 FDD.
- Qualicare charges a royalty of 5% of sales, a 1% brand fund contribution and a $350 monthly technology fee.
- Qualicare reported 33 franchised locations in its 2025 FDD.
- 33% of reporting Qualicare locations reached the average.
- Work out Qualicare's fees at your own sales with the minimum fee calculator.
These figures come from Qualicare's 2025 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The minimum exceeds the percentage royalty at the system average. $43,200 against $42,631 of royalty at three territories *, so the owner who exactly matches the average pays a fixed sum.
- The percentage royalty passes the minimum at $288,000 a year for each territory held *. That is $864,000 for the three-territory owner, which sits above the filed average.
- The average is 2.58 times the median. That is $852,618 against $330,000, with 3 of 9 owners reaching the average, a $522,618 gap * driven by one agency at $2,913,355.
- The median owner pays 22.47% of sales in franchise fees. $74,160 on $330,000 *, against 9.31% at the average and 6.95% at the top, because $70,860 of it is fixed.
- Twenty-nine territories opened and eighteen were terminated in three years. On a base that started at 26 and finished at 33, Qualicare’s 22 departures equal two thirds of the year-end system.
How much does a Qualicare franchise make?
The average Qualicare unit reported $852,618 of revenue in the 2025 disclosure document, and the median reported $330,000. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9.3% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Average against median
Net revenue by fiscal year
| Fiscal year | Owners | Territories | Average | Median | Highest | Lowest | Reaching the average |
|---|---|---|---|---|---|---|---|
| 2025 | 9 | 27 | $852,618 | $330,000 | $2,913,355 | $105,613 | 3, 33% |
| 2024 | 10 | 22 | $647,614 | $238,071 | $2,689,905 | $18,985 | 3, 30% |
| 2023 | 8 | 24 | $646,457 | $519,828 | $1,944,962 | $71,430 | 3, 38% |
Every figure is as the brand reported it, covering owners open and operating for the full fiscal year.
Exactly three owners reached the average in each of the three years. Out of 8, 10 and 9, so the shape of this system has held steady while its size has moved.
The average rose 32% in 2025 while the median rose 39%. $647,614 to $852,618 against $238,071 to $330,000 *, the typical owner improved faster than the aggregate.
The median fell 54% in 2024 and recovered 39% in 2025. $519,828 to $238,071 to $330,000 *, still a third below where it stood two years earlier.
The lowest figure moved from $18,985 to $105,613. That is a 456% rise *. That is the clearest sign in the Qualicare table that the lowest-selling agencies are being worked harder or replaced.
These are revenue figures before every operating cost. Royalty, fund, marketing, software, rent, wages and owner compensation all come out of them, so the median of $330,000 is a top line.
Top performers
What separates the top Qualicare performers
Qualicare publishes a range for its owners instead of grouped averages. The highest-selling of the nine Qualicare owners billed $2,913,355 of net revenue in the year to 31 May 2025. The lowest-selling Qualicare owner billed $105,613. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $330,000. The average was $852,618. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Qualicare owner sells 27.6× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 300,000 people, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $98,150 to $174,150, a 1.8× range inside one brand.
- Fees and the minimum.Fees run about 9.3% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Billed hours.You pay for every hour worked and bill only the hours a client accepts. Track hours worked against hours billed, and the rate charged against the rate paid.
Context you underwrite around
- Locations included.These figures cover 9 of 33 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Discounts available
- Qualicare waives the initial franchise fee on the third franchise when three are bought at once under its Community Builder program ($99,400 total for three).
From Item 5 of the Qualicare 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The minimum beats the rate
Royalty and minimums by number of territories
| Net revenue | 5% of sales * | minimum, one territory | minimum, three territories | What is paid, three territories * |
|---|---|---|---|---|
| $105,613, the lowest | $5,281 | $14,400 | $43,200 | $43,200 |
| $330,000, the median | $16,500 | $14,400 | $43,200 | $43,200 |
| $852,618, the average | $42,631 | $14,400 | $43,200 | $43,200 |
| $2,913,355, the highest | $145,668 | $14,400 | $43,200 | $145,668 |
The brand reported the 5% rate and the $600 and $1,200 monthly minimums. We applied them to each sales level.
The Qualicare minimum rises twice in the first thirteen months. Nothing is due for six months, then $600 a month for each territory, then $1,200 from month thirteen. The second year costs $10,800 more a territory than the first *.
Three of the four sales levels reported pay the minimum. At three territories *, which makes territory count the thing that sets the royalty for most owners.
A second territory adds $14,400 a year of minimum royalty *. So expansion here is a commitment to reach $288,000 in that territory.
The three-territory bundle waives one franchise fee. That is $99,400 for three instead of $149,100 *, with a single marketing kit, technology fee and software charge, and three minimum royalties from month thirteen.
Every reporting owner runs one location and one staff regardless of territory count. Extra territories add population, and each one adds its own minimum charge.
What is owed whatever you sell
Franchise fees at three territories
| Charge | Rate | At $330,000 | At $852,618 | At $2,913,355 |
|---|---|---|---|---|
| Royalty | 5% or $1,200 a month a territory | $43,200 | $43,200 | $145,668 |
| Brand development fund | 1% of gross sales | $3,300 | $8,526 | $29,134 |
| Local marketing | $1,500 a month minimum | $18,000 | $18,000 | $18,000 |
| Technology | $350 a month | $4,200 | $4,200 | $4,200 |
| Scheduling software | $12 an active client, $120 a month minimum | $1,440 | $1,440 | $1,440 |
| Accounting software | $3,000 a year minimum | $3,000 | $3,000 | $3,000 |
| Conference | $85 a month an attendee | $1,020 | $1,020 | $1,020 |
| Total | n/a | $74,160 | $79,386 | $202,462 |
| Share of revenue | n/a | 22.47% | 9.31% | 6.95% |
The rates, minimums and fixed charges are as the brand reported it and the dollar figures apply them at each revenue level with three territories held, marked *.
$70,860 of the bill is fixed at three territories. The minimum royalty, local marketing, software and conference fees * come to 21.5% of the middle owner's sales before any percentage is charged *.
Local marketing alone is $18,000 a year and must be spent inside the territory. That is 5.5% of the median owner’s revenue *, recorded monthly and reportable on request.
The scheduling fee is $12 a month for each active client, with a minimum of ten clients *. The one charge here that scales with the work.
Fees fall 15.5 points from the median owner to the largest. 22.47% to 6.95% *, which is the clearest argument in this model for building one large agency.
Sales to national accounts cost a further 1%. On work the brand originates and the owner delivers, so that revenue arrives at 6% against 5%.
Territory and customers lost
Outlets opened and closed by fiscal year
| Year | Start | Opened | Terminated | Ceased, other | End |
|---|---|---|---|---|---|
| 2023 | 26 | 11 | 1 | 0 | 36 |
| 2024 | 36 | 3 | 7 | 4 | 28 |
| 2025 | 28 | 15 | 10 | 0 | 33 |
| Three years | n/a | 29 | 18 | 4 | n/a |
Every figure is as the brand reported it, with zero company-owned outlets in any year and 15 agreements signed and waiting to open.
Twenty-two territories left the system in three years against 29 arriving. * That is a net gain of seven on a base of 26, with heavy traffic in both directions.
Nine territories opened in Arizona in 2025 alone. Three terminated in Connecticut and emptied the state, so the map is being redrawn.
Fifteen agreements are signed and waiting, with 15 more projected. With 33 operating, the system could nearly double if all of them open.
A territory covers up to 300,000 people by zip code, priced at about 16.6 cents a head. Extra population costs 20 cents a head *, so it costs a fifth more than the base.
Territory boundaries do not change during the term. Protection lasts while the owner is active and current, and the brand keeps the right to sell similar services under other marks inside the territory.
Questions we get asked
Questions an owner asks
How much does a Qualicare franchise make?
Qualicare franchisees averaged $852,618 of sales in the fiscal year to 31 May 2025, with a median of $330,000, according to Item 19 of Qualicare’s 2025 FDD, issued 14 October 2025. The 9 in that group are 27%* of Qualicare’s 33 locations. Fees paid to Qualicare come to about 9.31%* of sales.
What do these agencies bill at Qualicare?
In the year to 31 May 2025, nine owners holding 27 territories averaged $852,618 of net revenue with a median of $330,000. The highest billed $2,913,355 and the lowest $105,613. Three of the nine reached the average.
How does the royalty work at Qualicare?
The Qualicare royalty is 5% of sales or a monthly minimum for each territory, whichever is higher. The minimum is nothing for six months, $600 a month from month seven and $1,200 a month from month thirteen. With three territories that is $43,200 a year, which on our reading exceeds 5% of the system's own average revenue.
When does the percentage take over at Qualicare?
On our reading, the minimum stops applying at $288,000 of annual sales for each territory held. A three-territory owner needs $864,000 before the rate matters, and the filed average is $852,618.
What else is fixed at Qualicare?
Qualicare's fixed costs are $18,000 a year of required local marketing, $4,200 of technology, $3,000 of accounting software, $1,440 of scheduling software at the minimum and $1,020 of conference fees. On our reading that is $27,660 a year, plus $43,200 of minimum royalty at three territories, which is $70,860 in all.
What do Qualicare’s total charges come to?
On our reading, Qualicare fees take 22.47% of revenue for the median owner at three territories, 9.31% at the average and 6.95% at the largest. Most of that difference is the fixed portion of the Qualicare charges.
How much does a Qualicare franchise cost to open?
A single Qualicare territory costs $98,150 to $174,150 to open, of which $54,750 goes to the brand. The three-territory Community Builder package runs $177,850 to $263,850, with the third franchise fee waived and one set of marketing, technology and software charges.
How is the Qualicare territory defined?
Qualicare defines territories by zip codes, up to 300,000 people. Above that, the franchise fee rises $200 for each extra 1,000 people. On our reading the base works out at about 16.6 cents a head and the extra population at 20 cents. Boundaries hold for the term regardless of population change.
Which two numbers should run monthly at Qualicare?
Track revenue per territory against $288,000, because that is where the royalty stops being a fixed bill. Then track active clients, because the scheduling fee, the caregiver roster and the revenue all move with that one count.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing shows no ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to Qualicare
These are questions the Qualicare filing leaves open. An owner or a buyer can put them to Qualicare directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Qualicare see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Qualicare locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Are you paying the rate or the minimum?
We review your unit economics and cash forecast and build your reporting around $288,000 a territory, $70,860 of fixed brand cost at three territories. So the median owner carries more than twice the load of the average one.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Qualicare reads against the rest of the non-medical home care group: Assisting Hands Home Care · CareBuilders At Home · Caring Senior Service · ComForCare · Comfort Keepers · Executive Home Care. The non-medical home care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
Where these figures come from.
Every figure here comes from Qualicare of America, Inc.’s 2025 disclosure document and is unaudited by us, we are unaffiliated with the brand, calculations of our own are marked with an asterisk where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Qualicare® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Qualicare of America, Inc., 2025 Franchise Disclosure Document, issued 14 October 2025.