WOW 1 DAY PAINTING franchise unit economics
WOW 1 DAY PAINTING franchisees sell residential and commercial painting jobs completed in a single day, working a territory built from subterritories.
WOW 1 DAY PAINTING franchise at a glance
Item 19 of WOW 1 DAY PAINTING's 2026 FDD reports 2025 sales for 34 United States and 14 Canadian franchisees, split by time open, with average job size and sales per subterritory.
WOW 1 DAY PAINTING franchisees averaged $489,017 of sales in 2025, with a median of $371,899, according to Item 19 of WOW 1 DAY PAINTING’s 2026 FDD, issued 30 April 2026. Fees paid to WOW 1 DAY PAINTING come to about 11%* of sales. A WOW 1 DAY PAINTING franchise costs $96,050 to $189,200 to open.
- A WOW 1 DAY PAINTING franchise costs $96,050 to $189,200 to open, including a $40,000 initial franchise fee, according to the brand's 2026 FDD.
- WOW 1 DAY PAINTING charges a royalty of 6% of sales and a 5% brand fund contribution.
- 29% of reporting WOW 1 DAY PAINTING locations reached the average.
- Work out WOW 1 DAY PAINTING's fees at your own sales with the minimum fee calculator.
These figures come from WOW 1 DAY PAINTING's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The $8,000 minimum royalty per subterritory binds below $133,333 of subterritory revenue. The United States average subterritory produces $117,813 and the median $98,961 *, so the minimum governs across most of the system.
- Canadian franchisees average 2.4 times the United States ones. C$1,190,627 against $489,017, and $197,410 against $117,813 per subterritory, on businesses said to differ in currency alone.
- A United States franchisee completes about 140 jobs a year. That is $489,017 at a $3,484 job size *, under three a week, against seven a week in Canada.
- Royalty plus the sales, marketing and technology fee is a flat 11% of revenue. It rises to 14% where a branding cooperative is authorized *.
- Ten United States franchises closed during 2025 against three that opened. Every one of the ten had traded for at least 12 months, against 34 that reported a full year.
How much does a WOW 1 DAY PAINTING franchise make?
The average WOW 1 DAY PAINTING unit reported $489,017 of revenue in the 2026 FDD, and the median reported $371,899. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top WOW 1 DAY PAINTING performers
WOW 1 DAY PAINTING splits its locations into groups instead of publishing one average. The top group averaged $1,040,101 a year. The lowest averaged $150,717. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $371,899. The average was $489,017. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.A 6.9× gap between bands, and 51.2× between the highest-selling and lowest-selling single location, is too wide for operations alone to explain. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $96,050 to $189,200, a 2.0× range inside one brand.
- Fees and the minimum.Fees run about 11.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Jobs.Each job is won separately. Track how many quotes turn into work and the average job value.
Context you underwrite around
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Top performers
How far apart the locations are
WOW 1 DAY PAINTING reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
Two countries
United States and Canadian sales and job size, 2025
| Measure | United States, all 34 | United States, over 24 months | United States, 12 to 24 months | Canada, all 14 |
|---|---|---|---|---|
| Franchisees | 34 | 32 | 2 | 14 |
| Total sales | $16,626,583 | $16,159,173 | $467,410 | $16,668,774 |
| Average sales | $489,017 | $504,974 | $233,705 | $1,190,627 |
| Median sales | $371,899 | $384,931 | $233,705 | $1,025,152 |
| Highest | $2,757,391 | $2,757,391 | $338,727 | $3,116,690 |
| Lowest | $53,870 | $53,870 | $128,683 | $248,402 |
| Top 25% average | $1,040,101 | $1,094,284 | $338,727 | $2,196,326 |
| Bottom 25% average | $150,717 | $153,471 | $128,683 | $403,710 |
| Reaching the average | 10 of 34 | 10 of 32 | 1 of 2 | 6 of 14 |
| Average job size | $3,484 | $3,458 | $3,891 | $3,284 |
| Median job size | $3,377 | $3,213 | $3,891 | $3,449 |
| Jobs a year * | 140 | 146 | 60 | 363 |
| Jobs a week * | 2.7 | 2.8 | 1.2 | 7.0 |
Revenue, job size and counts are as the brand reported it; the job rows are marked. We divided each group's average revenue by its own average job size.
Canadian franchisees average C$1,190,627 against $489,017 in the United States. That is 2.4 times, on a job size of $3,284 against $3,484. So Canadian businesses charge slightly less per job and complete two and a half times as many. The two groups are described as differing in currency alone.
Ten of 34 reach the average in the United States and 6 of 14 in Canada. That is 29% against 43%. The United States distribution is stretched by a $2,757,391 high against a $53,870 low, 51 times, while Canada's runs from $3,116,690 down to $248,402, twelve times.
The United States median is 76% of its average; Canada's is 86%. That is $371,899 against $489,017, and C$1,025,152 against C$1,190,627. Both point the same way, and the tighter Canadian distribution alongside the higher level says that system is further through its build-up.
The United States top quarter averages $1,040,101 and the bottom quarter $150,717. That is seven times as much. In Canada the same comparison is $2,196,326 against $403,710, 5.4 times.
Two United States franchisees are between 12 and 24 months old. They average $233,705 at a job size of $3,891, the highest anywhere here, about 60 jobs a year each. Mature businesses at $504,974 run 146. So the build-up is job count while the ticket starts high and settles.
Subterritories and the minimum
Sales per subterritory against the minimum royalty
| Level | Revenue per subterritory | Royalty at 6% | Minimum royalty | Payable | Effective rate |
|---|---|---|---|---|---|
| Highest United States subterritory | $428,546 | $25,713 | $8,000 | $25,713 | 6.00% |
| Canadian average | $197,410 | $11,845 | $8,000 | $11,845 | 6.00% |
| break-even * | $133,333 | $8,000 | $8,000 | $8,000 | 6.00% |
| United States average | $117,813 | $7,069 | $8,000 | $8,000 | 6.79% |
| United States median | $98,961 | $5,938 | $8,000 | $8,000 | 8.08% |
| United States, 12 to 24 months | $72,540 | $4,352 | $8,000 | $8,000 | 11.03% |
| Lowest United States subterritory | $19,813 | $1,189 | $8,000 | $8,000 | 40.38% |
Revenue-per-subterritory figures are as the brand reported it; the royalty, minimum, payable and effective-rate columns are marked *.
The minimum binds below $133,333 of revenue per subterritory. *. Both American figures are below it, $117,813 on average and $98,961 at the middle. For most American subterritories the 6% royalty is in practice an $8,000 flat charge.
At the United States median subterritory the effective rate is 8.08%. That is $8,000 against $5,938 of percentage royalty *. A franchisee holding the median three subterritories at that level pays $24,000 a year where the rate alone would produce $17,813.
Each subterritory is measured on its own. A franchisee holding five subterritories where two are high-selling and three are low-selling pays the minimum on all three regardless of the total. That makes buying an extra subterritory a commitment to $8,000 a year before any work arrives.
The lowest-selling United States subterritory produced $19,813. Against an $8,000 minimum, that is an effective royalty of 40.4% * on that piece of ground. The highest-selling produced $428,546, 22 times more, and pays the flat 6%.
Canadian subterritories average $197,410, above the minimum. That is 68% above the United States figure *. So the same minimum that governs most United States subterritories touches almost no subterritories in Canada, which compounds the revenue gap between the two groups.
Fees and what it costs to open
Brand charges at each published level
| Level | Sales | Royalty at 6% | Sales, marketing and technology at 5% | Total | With a 3% cooperative |
|---|---|---|---|---|---|
| Highest franchisee | $2,757,391 | $165,443 | $137,870 | $303,313 | $386,035 |
| Top 25% average | $1,040,101 | $62,406 | $52,005 | $114,411 | $145,614 |
| System average | $489,017 | $29,341 | $24,451 | $53,792 | $68,463 |
| System median | $371,899 | $22,314 | $18,595 | $40,909 | $52,066 |
| Bottom 25% average | $150,717 | $9,043 | $7,536 | $16,579 | $21,101 |
| Lowest franchisee | $53,870 | $3,232 | $2,694 | $5,926 | $7,542 |
We applied the published rates to the filed revenue.
Royalty and the sales, marketing and technology fee are a flat 11% of revenue. That is $53,792 at the system average *. The marketing side is nearly as large as the royalty, and it buys a sales center and a customer relationship system.
A branding cooperative would take the load to 14%. That is $68,463 at the average *. It requires the consent of 65% of affected franchisees measured on sales, so the largest operators in an area effectively decide it.
The royalty is drawn twice a month. It is drawn within three business days of the 15th and of month end. On a business completing 2.7 jobs a week at $3,484, that is roughly $560 leaving the account every fortnight, tied to reported revenue.
The minimum royalty rises by at least 10% on renewal. It goes from $8,000 per subterritory to at least $8,800. At the American average of five subterritories, the minimum rises from $40,000 to $44,000 a year. On sales that would have to reach $146,667 per subterritory to escape it.
What it costs to open a territory
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $40,000 | $60,000 |
| Initial marketing expense | $15,000 | $25,000 |
| Additional funds, three months | $15,000 | $25,000 |
| Insurance | $8,000 | $25,000 |
| Vehicles and graphics lease deposit | $4,800 | $12,800 |
| Additional insurance premiums, certain states | $0 | $9,500 |
| Training expenses | $4,500 | $8,400 |
| Professional fees | $3,000 | $6,000 |
| Real estate and rent | $0 | $4,500 |
| Equipment | $2,500 | $4,500 |
| Computer hardware, software and technology | $2,000 | $4,000 |
| Office equipment and supplies | $1,000 | $3,000 |
| Licenses and permits | $250 | $1,500 |
| Total | $96,050 | $189,200 |
As the brand reported it, reordered here by size.
Discounts available
- WOW 1 DAY PAINTING may take 15% off the initial fee for veterans.
- WOW 1 DAY PAINTING says franchisees referred by a current franchisee may receive a discount on the initial fee (amount not stated).
From Item 5 of the WOW 1 DAY PAINTING 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Every agreement signed in 2025 carried a $60,000 fee. The high end of the published range, which assumes three subterritories. Most owners start with three subterritories, and a $24,000 minimum royalty a year from the start *.
Insurance is the fourth largest line at $8,000 to $25,000, with up to $9,500 more in certain states. Combined, that is a possible $34,500, 18% of the high column *. For a trade working inside customers' homes at height, that is the cost of being allowed to start.
Working capital (cash to run the business day to day) of $15,000 to $25,000 covers three months. The minimum royalty is $24,000 a year at three subterritories, and $15,000 of marketing is required in the first six months *. The low opening estimate is about a quarter of those two charges combined.
Ground costs $20,000 a subterritory. That compares with a published average subterritory producing $117,813 a year and a median producing $98,961. The fee recovers quickly; the $8,000 annual minimum attached to it is the recurring commitment that matters.
Questions we get asked
Questions owners ask.
How much does a WOW 1 DAY PAINTING franchise make?
WOW 1 DAY PAINTING franchisees averaged $489,017 of sales in 2025, with a median of $371,899, according to Item 19 of WOW 1 DAY PAINTING’s 2026 FDD, issued 30 April 2026. Fees paid to WOW 1 DAY PAINTING come to about 11%* of sales. A WOW 1 DAY PAINTING franchise costs $96,050 to $189,200 to open.
What should a WOW 1 DAY PAINTING franchise be billing?
Across 34 United States franchises open through at least the last 12 months of 2025, sales averaged $489,017 with a median of $371,899. 10 of the 34 reached the average. The top quarter averaged $1,040,101 and the bottom quarter $150,717, with a high of $2,757,391 and a low of $53,870. The 32 businesses open longer than 24 months averaged $504,974 and the two open 12 to 24 months averaged $233,705. Per subterritory the average was $117,813 and the median $98,961, ranging from $428,546 down to $19,813. Fourteen Canadian franchises averaged C$1,190,627 with a median of C$1,025,152.
How does the minimum royalty work at WOW 1 DAY PAINTING?
The minimum runs from $5,000, pro-rated for a partial first calendar year, to $8,000 per subterritory per calendar year. It is evaluated for each subterritory independently of the royalties paid on any other. It is settled by 31 March of the following year as the amount by which the minimum exceeds the royalties actually paid. It rises by at least 10% on renewal. At 6%, $8,000 corresponds to $133,333 of subterritory revenue. That is marked *, above the published United States average of $117,813 and well above the median of $98,961. So for most United States subterritories the royalty operates as a flat $8,000, giving effective rates of 6.79% at the average and 8.08% at the median.
Why are the Canadian figures so much higher at WOW 1 DAY PAINTING?
Canadian franchisees run businesses substantially similar to the United States ones, with substantially similar results, the two groups differing in currency alone. The Canadian average is C$1,190,627 against $489,017 and per subterritory $197,410 against $117,813, 2.4 and 1.7 times, both marked *. Canadian job size is slightly lower at $3,284 against $3,484, so the difference is job count: roughly 363 jobs a year against 140. Canadian franchisees also hold more ground, averaging 6 subterritories against 5, with a median of 5 against 3.
What fees does WOW 1 DAY PAINTING charge?
A royalty of 6% of sales paid semi-monthly, subject to a minimum of $5,000 rising to $8,000 per subterritory per calendar year settled each March. WOW 1 DAY PAINTING charges a sales, marketing and technology fee of 5% of sales. It covers the sales center, the customer system, advertising, promotion, public relations, website and social media management and loyalty and gift card programs. A branding cooperative of up to 3% of sales where the franchisor authorizes one and 65% of affected franchisees by sales consent, creditable against local marketing obligations. Together the percentage charges are 11% of revenue, rising to 14% with a cooperative, which is marked *.
Who does bookkeeping for a WOW 1 DAY PAINTING franchise?
Three mechanics shape the close. The royalty minimum is measured per subterritory and settled once a year in March. So a franchisee holding several subterritories needs revenue tracked separately for each one throughout the year, a consolidated figure hides which pieces of ground will trigger a shortfall. By March it is too late to act on it. Second, the royalty is drawn twice a month on reported revenue, so the fee liability runs ahead of the cash for any job billed on terms. Third, the $15,000 initial marketing expense has to be spent within six months and verified to the franchisor, which makes it a documented obligation. Underneath it all, a $3,484 job run about 140 times a year means the schedule is the forecast. One lost week is 2.7 jobs or roughly $9,400 of revenue. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to WOW 1 DAY PAINTING
These are questions the WOW 1 DAY PAINTING filing leaves open. An owner or a buyer can put them to WOW 1 DAY PAINTING directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does WOW 1 DAY PAINTING see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many WOW 1 DAY PAINTING locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Which of your subterritories will miss the minimum at WOW 1 DAY PAINTING?
We review your unit economics and cash forecast and build your reporting around per-subterritory revenue tracking, a March settlement date, and a job count that is the whole forecast.
Talk to AveranWhere these figures come from.
Every figure here comes from WOW 1 DAY PAINTING LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. WOW 1 DAY PAINTING® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: WOW 1 DAY PAINTING LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.
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WOW 1 DAY PAINTING reads against the rest of the painting group: 360 Painting · CertaPro Painters · Five Star Painting · Fresh Coat. The painting guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.