D1 Training franchise unit economics
D1 Training franchisees run an athletic-based training facility selling coached group and individual training on memberships.
D1 Training franchise at a glance
83 facilities that traded all of 2025 averaged $552,329 of sales, though the franchised-only figure the franchisor itself recommends is $534,745.
D1 Training franchisees averaged $552,329 of sales in 2025, according to Item 19 of D1 Training’s 2026 FDD, issued 30 April 2026. The 83 in that group are 54%* of D1 Training’s 155 locations. A D1 Training franchise costs $401,776 to $837,381 to open.
- A D1 Training franchise costs $401,776 to $837,381 to open, according to the brand's 2026 FDD.
- D1 Training reported 155 franchised locations in its 2026 FDD.
These figures come from D1 Training's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- $63,128 a year of flat charges lands before any percentage fee. That is $36,500 of local marketing at $100 a day, $17,928 to an affiliate supplier, $8,700 of shared technology.
- Franchise fees take 20.8% of the franchised average and 35.1% at the fourth quartile. That is $111,255 on $534,745, and $104,484 on $297,791.
- 116 facilities were excluded from the analysis, including 19 permanent closures. A further 20 were excluded for operating outside the model; those 20 averaged $281,609.
- Company facilities average $717,183 against $534,745 franchised. 34.1% more, and the franchisor itself names the franchised figure as the comparable one.
- The size groups differ by age. Facilities over 20,000 square feet average $1,159,895 on 16.2 years of trading; under 8,000 average $483,930 on 3.1 years.
How much does a D1 Training franchise make?
The average D1 Training unit reported $552,329 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales
Sales by quartile, 2025
| quartile | Facilities | Average | Median | Range | At or above the network average |
|---|---|---|---|---|---|
| Top quartile | 21 | $888,671 | $770,796 | $661,953 – $1,686,158 | 21 of 21 |
| Second quartile | 21 | $577,082 | $576,848 | $507,699 – $660,134 | 15 of 21 |
| Third quartile | 21 | $433,651 | $446,978 | $377,292 – $493,646 | 0 of 21 |
| Fourth quartile | 20 | $297,791 | $306,186 | $165,489 – $371,909 | 0 of 20 |
| All 83 facilities | 83 | $552,329 | $507,699 | $165,489 – $1,686,158 | 36 / 43.4% |
| Excluded for operating-model non-conformance | 20 | $281,609 | $287,128 | $154,922 – $448,768 | n/a |
As the brand reported it.
The 20 facilities running outside the model averaged $281,609. That is below the fourth quartile’s $297,791. What put them outside it was operating without a general manager for a material part of the year. So the facilities lacking a manager billed less than the bottom quarter of those that had one.
19 facilities closed permanently during the measurement period. Another 47 had traded under twelve months and 7 had changed hands. Against 155 franchised facilities at year end, those 19 closures are the figure to weigh against a network that grew 96% over three years.
Every facility in the top quartile beat the network average. Every facility in the top quartile beat the network average and no facility in the bottom two did. But the top quarter's own range runs $661,953 to $1,686,158, 2.55 times inside one quartile. Its median of $770,796 sits $117,875 below its average.
Half the system bills below $507,699 and 43.4% reach the $552,329 average. The median is the better benchmark, and it sits almost exactly at the second quarter's minimum. A facility at $507,699 is precisely mid-system.
Top performers
What separates the top D1 Training performers
D1 Training reports 2025 Gross Revenue for 83 facilities, split into four quartiles. The top quartile averaged $888,671 and the fourth quartile averaged $297,791, a difference of $590,880.
Decided before you open
- Capacity.New locations run 3,700 to 5,000 square feet. Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $401,776 to $837,381, a 2.1× range inside one brand.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
Context you underwrite around
- Locations included.D1 Training’s figures cover 83 facilities that traded all of 2025, 75 franchised and 8 company-owned. The filing lists 116 facilities left out, including 47 open less than 12 months and 20 that did not follow the D1 operating model.
- What the filing does not include.D1 Training’s Item 19 reports Gross Revenue only, including sales taxes collected, with no cost or profit figure for any facility. Ask the franchisor or current owners for cost and profit figures.
- Sales spread in the category.Across 32 Fitness brands in this library, the top group sells 3.1× the bottom at the typical brand, and a median 43% of locations reach their own average *. D1 Training’s own spread is in the tables on this page.
Top performers
How far apart the locations are
D1 Training reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
Fees and what it costs to open
Brand and supplier costs
| Facility | Sales | Royalty | Brand fund | Flat charges | Total | Share of revenue |
|---|---|---|---|---|---|---|
| Highest-selling facility | $1,686,158 | $118,031 | $33,723 | $63,128 | $214,882 | 12.7% |
| Top quartile | $888,671 | $62,207 | $17,773 | $63,128 | $143,108 | 16.1% |
| Franchised average | $534,745 | $37,432 | $10,695 | $63,128 | $111,255 | 20.8% |
| Median facility | $507,699 | $35,539 | $10,154 | $63,128 | $108,821 | 21.4% |
| Third quartile | $433,651 | $35,400 | $8,673 | $63,128 | $107,201 | 24.7% |
| Fourth quartile | $297,791 | $35,400 | $5,956 | $63,128 | $104,484 | 35.1% |
| Lowest-selling facility | $165,489 | $35,400 | $3,310 | $63,128 | $101,838 | 61.5% |
We built this from D1 Training's filed rates.
$63,128 of flat charges is 11.8% of the franchised average and 21.2% of the fourth quarter's revenue, before any royalty. The largest piece is the $100-a-day local marketing requirement at $36,500. The next largest is $17,928 to a single affiliate supplier the franchisee is required to use for lead generation, scheduling and retention. Of that, $11,988 is an administrative fee that buys no advertising.
The minimum royalty of $2,950 a month binds on any facility below $505,714 of sales. That threshold is just under the system median of $507,699, so roughly half the network pays a fixed $35,400 against 7%. At fourth-quartile revenue that minimum is 11.9% of sales where the stated rate is 7%.
The all-in rate runs 12.7% at the highest-selling facility and 61.5% at the lowest-selling ones. That is a near fivefold difference on the same contract terms. At the franchised average it is 20.8%, among the highest in this library, and that figure excludes rent, labor, equipment and every operating cost.
The royalty percentage is withheld daily from the merchant account. The payment processor calculates 7% of the prior day's sales and transfers it before the money reaches the franchisee. Every flat charge is collected separately by monthly direct debit. So cash leaves daily and monthly on two different clocks.
Cost to open a facility
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $62,500 | $62,500 |
| Opening support fee | $29,500 | $29,500 |
| Initial marketing spend | $25,000 | $35,000 |
| Building work | $201,521 | $432,413 |
| Real estate services | $5,000 | $5,000 |
| Furniture and fixtures | $1,500 | $3,000 |
| Strength and cardio equipment | $4,700 | $90,065 |
| Opening inventory | $2,500 | $2,500 |
| Grand opening kit | $5,000 | $5,000 |
| Computer equipment | $8,555 | $9,740 |
| Pre-opening salaries | $29,000 | $46,200 |
| Training expenses | $1,000 | $4,000 |
| Security deposit | $5,000 | $39,463 |
| Three months' rent | $0 | $33,000 |
| Professional fees and permits | $4,000 | $6,000 |
| Insurance premium | $2,000 | $4,000 |
| Additional funds, three months | $15,000 | $30,000 |
| Total | $401,776 | $837,381 |
As the brand reported it.
Discounts available
- D1 Training charges $43,000 for a second, $38,000 for a third and $33,000 for a fourth facility signed in the original package.
- D1 Training takes 10% off the franchise fee or total Development Fee for retired or honorably discharged U.S. veterans.
From Item 5 of the D1 Training 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The strength and cardio equipment line runs $4,700 to $90,065. That is a nineteen-fold range on a single line, bought from the franchisor's affiliate. Together with building work at $201,521 to $432,413 it accounts for $316,257 of the $435,605 total range.
$97,000 reaches the franchisor before opening. That covers a $62,500 franchise fee, a $29,500 opening support fee and a $5,000 real estate services fee. Add the $5,000 grand opening kit and it is $102,000, a quarter of the low-end investment.
Three months of working capital is $15,000 to $30,000, and pre-opening salaries are $29,000 to $46,200. That compares with a fourth quartile averaging $297,791 of annual revenue and flat franchise fees of $63,128. The working capital assumption here is thin relative to the fixed obligations that start when the facility does.
Locations grouped by opening year
Sales by facility size and age
| Facility size | Facilities | Average revenue | Median | Range | Average operating history |
|---|---|---|---|---|---|
| Under 8,000 square feet | 66 | $483,930 | $461,223 | $165,489 – $1,396,249 | 3.1 years |
| 8,000 to 14,999 | 10 | $670,424 | $646,025 | $432,816 – $954,324 | 6.4 years |
| 15,000 to 19,999 | 4 | $929,997 | $863,344 | $703,945 – $1,289,355 | 10.4 years |
| 20,000 and over | 3 | $1,159,895 | $1,043,646 | $749,881 – $1,686,158 | 16.2 years |
As the brand reported it, including the operating history column.
| Groups of shops opened in the same year | Facilities | Average revenue | Median | Range |
|---|---|---|---|---|
| Under 2 years old | 26 | $492,532 | $519,823 | $218,417 – $843,333 |
| 2 years and over | 57 | $579,605 | $493,646 | $165,489 – $1,686,158 |
| Franchised | 75 | $534,745 | n/a | n/a |
| Company and affiliate owned | 8 | $717,183 | n/a | n/a |
As the brand reported it.
Two years of maturity is worth 17.7% of revenue, and the size groups differ by age. That is $492,532 against $579,605 by age; $483,930 against $1,159,895 by size. But the largest facilities have traded 16.2 years on average against 3.1 for the smallest. The franchisor deserves credit for printing the operating history alongside the size group, because without it the size table reads as an argument for a bigger building.
The under-8,000 group holds 66 of the 83 facilities and its ceiling is $1,396,249. So the prototypical format reaches within $290,000 of the largest facility in the system. A small box in this brand can produce a very large number; the median of $461,223 describes what it usually produces.
Company facilities average $717,183 against $534,745 franchised, $182,438. Maturity, location and continuity of management account for the gap, and the franchised figure is the one to plan on. That moves the benchmark down $17,584 from the headline $552,329, so model against $534,745.
First month revenue for 2025 openings
| Measure | Month 1 revenue |
|---|---|
| Average | $45,978 |
| Median | $43,702 |
| Highest | $172,381 |
| Lowest | $9,261 |
| At or above the average | 20 of 46 · 43.5% |
As the brand reported it, for facilities opening between 1 January and 15 December 2025 with a complete 30-day window. Nine further facilities opened in that period and are excluded for incomplete windows.
Month one runs $9,261 to $172,381, an 18.6 times range. Almost all of that is the presale. The average of $45,978 annualizes to $551,736, within $593 of the network average, and a single month is a thin basis for a yearly run rate.
The network of locations
Facilities opened and closed, 2023 to 2025
| Year | Franchised start | Franchised end | Net change | Company end | Total end |
|---|---|---|---|---|---|
| 2023 | 79 | 90 | +11 | 1 | 91 |
| 2024 | 90 | 127 | +37 | 2 | 129 |
| 2025 | 127 | 155 | +28 | 5 | 160 |
As the brand reported it.
The system nearly doubled in three years while 19 facilities closed in the most recent one. D1 Training went from 79 franchised facilities to 155. Both facts are true at once, and a prospective owner needs to hold them together. This is a fast-growing network with a meaningful failure rate inside it. The financial tables cover only the facilities that survived a full year in conforming shape.
47 of the excluded facilities had traded under twelve months. On a base that added 28 franchised facilities during 2025 and 37 during 2024. So the excluded group is dominated by recent openings, which means the published averages describe a mature subset of a young system.
Questions we get asked
Questions owners ask.
How much does a D1 Training franchise make?
D1 Training franchisees averaged $552,329 of sales in 2025, according to Item 19 of D1 Training’s 2026 FDD, issued 30 April 2026. The 83 in that group are 54%* of D1 Training’s 155 locations. A D1 Training franchise costs $401,776 to $837,381 to open.
What should a facility be billing at D1 Training?
The 83 facilities trading all of 2025 averaged $552,329 with a median of $507,699, ranging from $165,489 to $1,686,158. By quartile, D1 Training locations averaged $888,671, $577,082, $433,651 and $297,791. The franchisor itself recommends the franchised-only average of $534,745 as the most comparable figure, since company and affiliate facilities averaged $717,183.
Does a bigger facility bill more at D1 Training?
The D1 Training size groups say yes, with a caveat. Facilities over 20,000 square feet average $1,159,895 against $483,930 for those under 8,000. But the large group has traded 16.2 years on average against 3.1 for the small one, so size alone accounts for little. The age groups separate it better: facilities under two years average $492,532 and those two years or older average $579,605, a 17.7% difference. 66 of 83 facilities sit in the under-8,000 group, and one of them billed $1,396,249.
What does D1 Training cost a franchisee each year?
The royalty is the greater of 7% of gross sales or a minimum rising to $2,950 a month by year three, a brand fund of the greater of $250 a month or 2%, a local marketing requirement of $100 a day, $320 a month to an affiliate for scheduling and retention software, $999 a month to the same affiliate as an administrative fee for required lead generation, about $175 a month of usage charges and $700 to $750 a month of shared technology services. That is $63,128 of flat charges plus the percentage elements, 20.8% of revenue at the franchised average, 35.1% at the fourth quartile and 12.7% at the highest-selling facility.
Why were so many facilities excluded at D1 Training?
D1 Training excluded 116 facilities across five categories: 19 had yet to open, 47 had traded under twelve months, 7 transferred ownership, 19 closed permanently during the year. Another 20 operated without a general manager or otherwise outside the standard model. That last group is disclosed separately and averaged $281,609, below the included fourth quarter's $297,791. The published averages therefore describe established, conforming, full-year operations within a system that added 65 franchised facilities across 2024 and 2025.
Who does bookkeeping for a D1 Training franchise?
The unusual feature here is how the money leaves. The 7% royalty is withheld daily by the payment processor from the merchant account before it reaches the operating account. Every flat charge (the minimum royalty, brand fund, affiliate software and administrative fees, usage charges and shared technology) is collected monthly by direct debit from a different account. That means gross sales, net deposits and the operating bank balance are three different numbers every day. The reconciliation between them belongs in the monthly close. Two ratios belong on the pack. The first is the flat franchise fees as a percentage of trailing twelve-month revenue. At $63,128, those fees are 11.8% of the franchised average and 21.2% at the fourth quartile. It is the clearest measure of whether a facility has grown into its cost base. The second is revenue against the $505,714 threshold where the minimum royalty stops binding, because below it the effective royalty rate rises with every dollar the facility falls short. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. D1 Training reports Gross Revenue and not earnings, so what an owner keeps is not disclosed.
- The filing gives no cost figures. Rent, wages and other operating costs for D1 Training facilities are not in Item 19.
Questions worth putting to D1 Training
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- What do the fees add up to as a share of sales at the average location, once minimums and technology charges are counted?
- How many D1 Training locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What are the flat franchise fees costing you at D1 Training?
We review your unit economics, cash forecast and reporting, built around fixed obligations and the daily royalty withholding.
Talk to AveranWhere these figures come from.
Every figure here comes from D1 Sports Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. D1 Training® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: D1 Sports Franchise, LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.
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D1 Training reads against the rest of the group training studios group: 9ROUND · BFT · Burn Boot Camp · F45 Training · Orangetheory Fitness · SWEAT440. The group training studios guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.