Breakdown

D1 Training franchise unit economics

Q: How much does a D1 Training franchise make?

The average D1 Training unit reported $552,329 of revenue in the 2026 FDD. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid,

Q: Does a bigger facility bill more?

The size groups say yes, with a caveat. Facilities over 20,000 square feet average $1,159,895 against $483,930 for those under 8,000, but the large group has traded 16.2 years on average against 3.1 for the small one, so size alone accounts for little. The age groups isolate it better: under two years averages $492,532 and two years or more averages $579,605, a 17.7% difference. 66 of 83 facilities sit in the under-8,000 group, and one of them billed $1,396,249.

D1 Training franchisees run an athletic-based training facility selling coached group and individual training on memberships. 83 facilities that traded all of 2025 averaged $552,329 of sales, though the franchised-only figure the franchisor itself recommends is $534,745. Against that sits a flat franchise fees of $63,128 a year before any percentage royalty. Takes 20.8% of an average franchised facility's revenue and 35.1% at the fourth quartile.

By Scott Engler · Averan Advisors · Source: D1 Sports Franchise, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 22 September 2026

Where these figures come from

Primary source: D1 Sports Franchise, LLC, 2026 Franchise Disclosure Document
Items read: Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
Population: 83 of 155 locations
Our calculations: Marked on the page with an asterisk. Method
Last reviewed: 26 September 2026

Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.

Key idea

Before any royalty, this brand collects $63,128 a year of flat charges, $36,500 of required local marketing, $17,928 to an affiliate technology and lead-generation supplier, and $8,700 of shared technology services. Add the royalty and the fees take 20.8% of an average franchised facility's revenue and 35.1% at the fourth quartile.

Franchised facilities (end 2025)155

Average sales, 83 facilities$552,329

Franchised-only average$534,745

Total investment$401,776–$837,381

$63,128 a year of flat charges lands before any percentage fee. $36,500 of local marketing at $100 a day, $17,928 to an affiliate supplier, $8,700 of shared technology.
Franchise fees take 20.8% of the franchised average and 35.1% at the fourth quartile. $111,255 on $534,745, and $104,484 on $297,791.
116 facilities were excluded from the analysis, including 19 permanent closures. A further 20 were excluded for operating outside the model; those 20 averaged $281,609.
Company facilities average $717,183 against $534,745 franchised. 34.1% more, and the franchisor itself names the franchised figure as the comparable one.
The size groups differ by age. Facilities over 20,000 square feet average $1,159,895 on 16.2 years of trading; under 8,000 average $483,930 on 3.1 years.

How much does a D1 Training franchise make?

The average D1 Training unit reported $552,329 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.

Sales

83 facilities, four quartiles.

2025 sales by quartile, as the brand reported it
quartile	Facilities	Average	Median	Range	At or above the network average
Top quartile	21	$888,671	$770,796	$661,953 – $1,686,158	21 of 21
Second quartile	21	$577,082	$576,848	$507,699 – $660,134	15 of 21
Third quartile	21	$433,651	$446,978	$377,292 – $493,646	0 of 21
Fourth quartile	20	$297,791	$306,186	$165,489 – $371,909	0 of 20
All 83 facilities	83	$552,329	$507,699	$165,489 – $1,686,158	36 / 43.4%
Excluded for operating-model non-conformance	20	$281,609	$287,128	$154,922 – $448,768	n/a

As the brand reported it.

The 20 facilities running outside the model averaged $281,609. Below the fourth quartile’s $297,791. What put them outside it was operating without a general manager for a material part of the year. So the facilities lacking a manager billed less than the bottom quarter of those that had one.

19 facilities closed permanently during the measurement period. Alongside 47 that had traded under twelve months and 7 that changed hands. Against 155 franchised facilities at year end, those 19 closures are the figure to weigh against a network that grew 96% over three years.

The quartile boundaries are clean and the top quartile is where the tail sits. Every facility in the top quartile beat the network average and zero facilities in the bottom two did. But the top quarter's own range runs $661,953 to $1,686,158, 2.55 times inside one quartile. Its median of $770,796 sits $117,875 below its average.

Half the system bills below $507,699 and 43.4% reach the $552,329 average. The median is the better benchmark, and it sits almost exactly at the second quarter's minimum. A facility at $507,699 is precisely mid-system.

Top performers

What separates the top D1 Training performers

D1 Training publishes one average, $552,329, and nothing else. The gap between its best and worst locations is not in the filing.

Decided before you open

Capacity, fixed at build.Locations run 20,000 square feet. capacity is 36 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
What you spend to open.Opening costs $401,776 to $837,381, a 2.1× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.

Live operating levers

Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.

Context you underwrite around

The reporting screen.83 of 155 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. The brand’s own locations are the only margin signal in the document, and they are run by the people who wrote the playbook.
What the rest of the category shows.Across the 32 Fitness brands in this library that do publish bands, the top group sells 3.1× the bottom at the typical brand, and a median 43% of locations reach their own average *. Assume a spread of that order here until the franchisor shows you otherwise.

Top performers

How far apart the locations are

Top quartile

This filing does not split its locations into performance bands, so the gap between the highest and lowest D1 Training location is not disclosed. What it does publish is on the Model and Finance tabs.

Fees and what it costs to open

What the brand and its required suppliers cost.

Top quartile

$888,671

Third quartile

$433,651

Fourth quartile

$297,791

Annual brand, supplier and required marketing cost against revenue *Averan calculation
Facility	Sales	Royalty	Brand fund	Flat charges	Total	Share of revenue
Highest-selling facility	$1,686,158	$118,031	$33,723	$63,128	$214,882	12.7%
Top quartile	$888,671	$62,207	$17,773	$63,128	$143,108	16.1%
Franchised average	$534,745	$37,432	$10,695	$63,128	$111,255	20.8%
Median facility	$507,699	$35,539	$10,154	$63,128	$108,821	21.4%
Third quartile	$433,651	$35,400	$8,673	$63,128	$107,201	24.7%
Fourth quartile	$297,791	$35,400	$5,956	$63,128	$104,484	35.1%
Lowest-selling facility	$165,489	$35,400	$3,310	$63,128	$101,838	61.5%

Ours, built from the filed rates.

$63,128 of flat charges is 11.8% of the franchised average and 21.2% of the fourth quarter's revenue, before any royalty. The largest piece is the $100-a-day local marketing requirement at $36,500. The next largest is $17,928 to a single affiliate supplier the franchisee is required to use for lead generation, scheduling and retention. Of that, $11,988 is an administrative fee that buys zero advertising.

The minimum royalty of $2,950 a month binds on any facility below $505,714 of sales. Which is just under the system median of $507,699, so roughly half the network pays a fixed $35,400 against 7%. At fourth-quartile revenue that minimum is 11.9% of sales where the stated rate is 7%.

The all-in rate runs 12.7% at the highest-selling facility and 61.5% at the lowest-selling ones. A near fivefold difference on identical contract terms. At the franchised average it is 20.8%, among the highest in this library, and that figure excludes rent, labor, equipment and every operating cost.

The royalty percentage is withheld daily from the merchant account. The payment processor calculates 7% of the prior day's sales and transfers it before the money reaches the franchisee. Every flat charge is collected separately by monthly direct debit. So cash leaves daily and monthly on two different clocks.

Opening a facility.

Estimated initial investment, single facility, as the brand reported it, Item 7 of the 2026 FDD
Item	Low	High
Initial franchise fee	$62,500	$62,500
Opening support fee	$29,500	$29,500
Initial marketing spend	$25,000	$35,000
Building work	$201,521	$432,413
Real estate services	$5,000	$5,000
Furniture and fixtures	$1,500	$3,000
Strength and cardio equipment	$4,700	$90,065
Opening inventory	$2,500	$2,500
Grand opening kit	$5,000	$5,000
Computer equipment	$8,555	$9,740
Pre-opening salaries	$29,000	$46,200
Training expenses	$1,000	$4,000
Security deposit	$5,000	$39,463
Three months' rent	$0	$33,000
Professional fees and permits	$4,000	$6,000
Insurance premium	$2,000	$4,000
Additional funds, three months	$15,000	$30,000
Total	$401,776	$837,381

As the brand reported it.

The strength and cardio equipment line runs $4,700 to $90,065. A nineteen-fold range on a single line, bought from the franchisor's affiliate. Together with building work at $201,521 to $432,413 it accounts for $316,257 of the $435,605 total range.

$97,000 reaches the franchisor before opening. A $62,500 franchise fee, a $29,500 opening support fee and a $5,000 real estate services fee. Add the $5,000 grand opening kit and it is $102,000, a quarter of the low-end investment.

Three months of working capital is $15,000 to $30,000, and pre-opening salaries are $29,000 to $46,200. Against a fourth quartile averaging $297,791 of annual revenue and a flat franchise fees of $63,128. The working capital assumption here is thin relative to the fixed obligations that start when the facility does.

Locations grouped by opening year

Size, age and ownership.

2025 sales by facility size, with average operating history, as the brand reported it
Facility size	Facilities	Average revenue	Median	Range	Average operating history
Under 8,000 square feet	66	$483,930	$461,223	$165,489 – $1,396,249	3.1 years
8,000 to 14,999	10	$670,424	$646,025	$432,816 – $954,324	6.4 years
15,000 to 19,999	4	$929,997	$863,344	$703,945 – $1,289,355	10.4 years
20,000 and over	3	$1,159,895	$1,043,646	$749,881 – $1,686,158	16.2 years

As the brand reported it, including the operating history column.

2025 sales by facility age and by ownership, as the brand reported it
Groups of shops opened in the same year	Facilities	Average revenue	Median	Range
Under 2 years old	26	$492,532	$519,823	$218,417 – $843,333
2 years and over	57	$579,605	$493,646	$165,489 – $1,686,158
Franchised	75	$534,745	n/a	n/a
Company and affiliate owned	8	$717,183	n/a	n/a

As the brand reported it.

Two years of maturity is worth 17.7% of revenue, and size looks worth far more until you read the age column. $492,532 against $579,605 by age; $483,930 against $1,159,895 by size. But the largest facilities have traded 16.2 years on average against 3.1 for the smallest. The franchisor deserves credit for printing the operating history alongside the size group. Because without it the size table reads as an argument for a bigger building.

The under-8,000 group holds 66 of the 83 facilities and its ceiling is $1,396,249. So the prototypical format reaches within $290,000 of the largest facility in the system. A small box in this brand can produce a very large number; the median of $461,223 describes what it usually produces.

Company facilities average $717,183 against $534,745 franchised, $182,438. Maturity, location and continuity of management account for the gap, and the franchised figure is the one to plan on. That moves the benchmark down $17,584 from the headline $552,329, so model against $534,745.

What the first month looks like.

Month 1 revenue for the 46 facilities opening during 2025, as the brand reported it
Measure	Month 1 revenue
Average	$45,978
Median	$43,702
Highest	$172,381
Lowest	$9,261
At or above the average	20 of 46 · 43.5%

As the brand reported it, for facilities opening between 1 January and 15 December 2025 with a complete 30-day window. Nine further facilities opened in that period and are excluded for incomplete windows.

Month one runs $9,261 to $172,381, an 18.6 times range. Almost all of that is the presale. The average of $45,978 annualizes to $551,736, within $593 of the network average, a coincidence, and a poor basis for a run rate.

The network of locations

The network of locations.

Outlets, 2023 to 2025, as the brand reported it, Item 20 of the 2026 FDD
Year	Franchised start	Franchised end	Net change	Company end	Total end
2023	79	90	+11	1	91
2024	90	127	+37	2	129
2025	127	155	+28	5	160

As the brand reported it.

The system nearly doubled in three years while 19 facilities closed in the most recent one. 79 to 155 franchised. Both facts are true at once, and a prospective owner needs to hold them together. This is a fast-growing network with a meaningful failure rate inside it. The financial tables cover only the facilities that survived a full year in conforming shape.

47 of the excluded facilities had traded under twelve months. On a base that added 28 franchised facilities during 2025 and 37 during 2024. So the excluded group is dominated by recent openings, which means the published averages describe a mature subset of a young system.

Questions we get asked

Questions owners ask.

What should a facility be billing?

The 83 facilities trading all of 2025 averaged $552,329 with a median of $507,699, ranging from $165,489 to $1,686,158. By quartile: $888,671, $577,082, $433,651 and $297,791. The franchisor itself recommends the franchised-only average of $534,745 as the most comparable figure, since company and affiliate facilities averaged $717,183.

Does a bigger facility bill more?

The size group say yes, with a caveat. Facilities over 20,000 square feet average $1,159,895 against $483,930 for those under 8,000. But the large group has traded 16.2 years on average against 3.1 for the small one, so size alone accounts for little. The age group isolate it better: under two years averages $492,532 and two years or more averages $579,605, a 17.7% difference. 66 of 83 facilities sit in the under-8,000 group, and one of them billed $1,396,249.

What does the brand cost each year?

A royalty of the greater of 7% of gross sales or a minimum rising to $2,950 a month by year three, a brand fund of the greater of $250 a month or 2%, a local marketing requirement of $100 a day, $320 a month to an affiliate for scheduling and retention software, $999 a month to the same affiliate as an administrative fee for required lead generation, about $175 a month of usage charges and $700 to $750 a month of shared technology services. That is $63,128 of flat charges plus the percentage elements, 20.8% of revenue at the franchised average, 35.1% at the fourth quartile and 12.7% at the highest-selling facility.

Why were so many facilities excluded?

116 of them, across five categories: 19 had yet to open, 47 had traded under twelve months, 7 transferred ownership, 19 closed permanently during the year. 20 operated without a general manager or otherwise outside the standard model. That last group is disclosed separately and averaged $281,609, below the included fourth quarter's $297,791. The published averages therefore describe established, conforming, full-year operations within a system that added 65 franchised facilities across 2024 and 2025.

Who does bookkeeping for a D1 Training franchise?

The unusual feature here is how the money leaves. The 7% royalty is withheld daily by the payment processor from the merchant account before it reaches the operating account. Every flat charge (the minimum royalty, brand fund, affiliate software and administrative fees, usage charges and shared technology) is collected monthly by direct debit from a different account. That means gross sales, net deposits and the operating bank balance are three different numbers every day. The reconciliation between them belongs in the monthly close. Two ratios belong on the pack. The flat franchise fees as a percentage of trailing twelve-month revenue. Because at $63,128 it is 11.8% of the franchised average and 21.2% at the fourth quartile. It is the clearest measure of whether a facility has grown into its cost base. And revenue against the $505,714 threshold where the minimum royalty stops binding, because below it the effective royalty rate rises every dollar the facility falls short. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.

What this filing does not disclose

No median. Only an average is published, which a few large locations can lift on their own.
No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
No range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
No attainment figure. The filing does not say how many locations reached the average it publishes.

Questions worth putting to D1 Training

The filing answers what it answers. These are the gaps an owner or a buyer should close directly.

What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
What did the highest and lowest locations sell last year, and what explains the gap?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
What do the fees add up to as a share of sales at the average location, once minimums and technology charges are counted?
How many D1 Training locations closed, were sold, or changed hands last year, and why?

Part of our Fitness Franchise Finance guide and the Group Training Studios Franchise Finance guide · Āveran Franchise Resource Center

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The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.

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Where these figures come from.

Every figure here comes from D1 Sports Franchise. LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. D1 Training® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.

Where this sits

the franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

The same business, other brands

D1 Training reads against the rest of the group training studios group: 9ROUND · BFT · Burn Boot Camp · F45 Training · Orangetheory Fitness · SWEAT440. The group training studios guide compares all of them on the same figures.

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
What does this location earn on the money I put into it?Payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?What a financial performance representation does and does not tell you.

Where to next

Compare brands, every brand in the library on one screen
Checking the franchisor’s own finances
What one location earns and spends
What changes at ten units
Fractional CFO, for the forecast behind a second location and the cash plan that carries it
Bookkeeping for franchise owners, what this looks like when someone else keeps the books
Fitness Franchise Finance, the category guide this breakdown sits in
Bookkeeping, monthly close built around the way your brand reports
Controller, when the numbers need someone reading them as well as recording them

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

If you want this done for you

What happens next

Everything above came out of a filing. Doing it on your own numbers means the books have to produce the same lines: sales, wages, occupancy, fees and what is left, by location, every month. That is the work.

The call, twenty minutesYou describe the business and where the numbers are letting you down. We tell you honestly whether we can help, and what we would start with. No pitch deck.
We look at the fileYou give us read access to the books as they are. We come back with what is wrong, what it will take to fix, and whether the answer is bookkeeping, controller work, or something else.
A written scope and a priceWhat we do each month, what you get, the date it lands, and the fee. Agreed before anything starts, and it does not move without you agreeing it.
Transition, then the first closeAccess, systems, and the opening balances. The first close lands on the date in the scope, and every one after it does too.

Start with the call →How an engagement runs

Averan is not a CPA firm and does not file taxes. Your CPA keeps that, and we keep the books they file from.

D1 Training franchise unit economics

How much does a D1 Training franchise make?

83 facilities, four quartiles.

What separates the top D1 Training performers

Decided before you open

Live operating levers

Context you underwrite around

How far apart the locations are

What the brand and its required suppliers cost.

Opening a facility.

Size, age and ownership.

What the first month looks like.

The network of locations.

Questions owners ask.

What should a facility be billing?

Does a bigger facility bill more?

What does the brand cost each year?

Why were so many facilities excluded?

Who does bookkeeping for a D1 Training franchise?

Questions worth putting to D1 Training

Run your own numbers.

What is the flat franchise fees costing you?

Where these figures come from.

Questions owners ask next

Other group training studios brands

Minimum fees and fixed charges, in other categories (Items 5 and 6)

What happens next