The Camp Transformation Center franchise unit economics
The Camp Transformation Center franchisees run light-industrial bootcamp centers that sell six-week challenges, memberships, supplements and apparel.
The Camp Transformation Center franchise at a glance
The Camp Transformation Center’s three company-owned centers averaged net operating income after adjustments of 15.2% of gross sales in 2025, on Averan’s calculation from the FDD’s dollars. The Camp Transformation Center’s FDD takes it after cost of goods, payroll, rent, advertising, other expenses, an imputed 6% royalty and a share of head-office payroll processing and insurance.
The Camp Transformation Center franchisees averaged $464,777 of sales in 2025, with a median of $442,611, according to Item 19 of The Camp Transformation Center’s 2026 FDD, issued 6 April 2026. The 67 in that group are 97%* of The Camp Transformation Center’s 69 locations. Fees paid to The Camp Transformation Center come to about 9.4%* of sales.
- A Camp Transformation Center franchise costs $311,850 to $418,850 to open, including a $49,500 initial franchise fee, according to the brand's 2026 FDD.
- The Camp Transformation Center charges a royalty of 6% of sales and an $83 monthly technology fee.
- 43% of reporting Camp Transformation Center locations reached the average.
- At The Camp Transformation Center’s three company-owned centers, averaging $680,821 of sales, wages took 36.9%, rent and utilities took 16% and cost of goods took 8.9% of sales.
- Work out The Camp Transformation Center's fees at your own sales with the minimum fee calculator.
These figures come from The Camp Transformation Center's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The published cost base of $523,798 exceeds the average franchised center's sales of $464,777. It exceeds it by $59,021, before any royalty.
- Wages take 36.9% of sales and rent and utilities 16.0% at the company-owned centers. That same $108,620 rent bill would be 23.4% of an average franchised center's sales.
- After an imputed 6% royalty and two other adjustments, the company-owned centers earn $103,271, 15.2%. That is down from $157,023 and 23.1% before the adjustments.
- The franchised network fell from 104 centers to 69 in three years. Terminations ran 5, 19 and 10.
- The franchise fees are 9.4% of an average center's sales today and could reach 19.7%. The rise would come from two marketing charges the franchisor already reserves at zero.
How much does a Camp Transformation Center franchise make?
The average Camp Transformation Center unit reported $464,777 of revenue in the 2026 FDD, and the median reported $442,611. The brand’s disclosure document puts net operating income after adjustments for three company-owned centers at 15.2% of revenue. Fees come off the top first, at about 9.4% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
What centers bill
Gross sales by sales tenth, 2025
| Group | Centers | Average | Median | Highest | Lowest | Achieving the average |
|---|---|---|---|---|---|---|
| Top 10% | 7 | $834,172 | $727,934 | $1,251,830 | $642,373 | 2 (29%) |
| Middle 80% | 53 | $452,745 | $442,611 | $623,265 | $258,404 | 25 (47%) |
| Bottom 10% | 7 | $186,479 | $195,605 | $210,424 | $148,265 | 5 (71%) |
| All franchised centers | 67 | $464,777 | $442,611 | $1,251,830 | $148,265 | 29 (43%) |
| Company-owned centers | 3 | $681,781 | $594,894 | $888,315 | $562,133 | 1 (33%) |
| Combined | 70 | $474,077 | $451,578 | n/a | n/a | n/a |
As the brand reported it.
The average franchised center bills $464,777 and the median $442,611. They are $22,166 apart, and only 43% of centers reach the average. The middle 80% of the system, 53 centers, averages $452,745 within a group of $258,404 to $623,265, so the bulk of this network is genuinely clustered.
The top tenth averages $834,172 and the bottom $186,479, 4.5 times. Each group holds seven centers. The top tenth's own median of $727,934 sits $106,238 below its average because one center bills $1,251,830. Strip that effect and the top of this system is closer to the middle than the headline suggests.
The bottom seven centers average $186,479. That compares with a published rent and utilities figure of $108,620 and a wages figure of $250,894 at the company centers. Even allowing for smaller premises and thinner staffing, those two lines alone would consume the whole of a bottom tenth center's sales at anything close to the disclosed dollar amounts.
Company-owned centers bill 46.7% more than the franchised average. That is $681,781 against $464,777. Their costs are the only ones on show anywhere, so the benchmark for what is left after costs describes the high end of the system.
71% of bottom tenth centers beat their own group average. That compares with 29% in the top tenth. That is the usual shape. A few very low-selling centers pull the bottom group's average below its median. It puts the bottom tenth's typical center at $195,605 against $186,479.
Top performers
What separates the top Camp Transformation Center performers
The Camp Transformation Center splits its locations into groups instead of publishing one average. The top group averaged $834,172 a year. The lowest averaged $186,479. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $442,611. The average was $464,777. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 4.5× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 2,800 to 6,000 square feet. Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $311,850 to $418,850, a 1.3× range inside one brand.
- Lease cost.Occupancy cost ran 16.0% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
- Fees and the minimum.The Camp Transformation Center fees run about 9.4% of sales, and The Camp Transformation Center sets no minimum royalty.
Live operating levers
- Wages.Wages take 36.9% of sales, against net operating income of 15.2%. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost.Rent and building costs take 16.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.These figures cover 67 of 69 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- The franchisor reports its own locations too.The franchisor reports its own locations alongside the franchised ones. Treat them as a guide to what is possible. They do not represent the system: they are operated by the franchisor, usually mature, and usually few.
Fees and what it costs to open
Royalty and fees, current and reserved rates
| Center | Gross sales | Royalty at 6% | Digital marketing, technology and conference | Total today | Share today | Total at reserved maximum | Share at maximum |
|---|---|---|---|---|---|---|---|
| Highest-selling center | $1,251,830 | $75,110 | $15,900 | $91,010 | 7.3% | $158,306 | 12.6% |
| Top 10% | $834,172 | $50,050 | $15,900 | $65,950 | 7.9% | $122,805 | 14.7% |
| All franchised centers | $464,777 | $27,887 | $15,900 | $43,787 | 9.4% | $91,406 | 19.7% |
| Middle 80% | $452,745 | $27,165 | $15,900 | $43,065 | 9.5% | $90,383 | 20.0% |
| Bottom 10% | $186,479 | $11,189 | $15,900 | $27,089 | 14.5% | $67,751 | 36.3% |
| Lowest-selling center | $148,265 | $8,896 | $15,900 | $24,796 | 16.7% | $64,503 | 43.5% |
We built this from the filed rates.
The franchise fees are 9.4% of an average center's sales today and could reach 19.7%. The gap is two marketing charges the franchisor already reserves at zero, 2.5% of sales into a Marketing Fund and a local commitment with a $36,000 yearly minimum. That minimum is the larger of the two. At bottom-decile sales of $186,479 it alone would be 19.3% of revenue *.
$15,900 a year is flat today. That is $14,400 of digital marketing paid to an affiliate, $1,000 of technology and $500 of conference fees. That is 1.3% of the highest-selling center's sales and 10.7% of the lowest-selling one's. Activating the local marketing commitment would take the flat portion to $51,900 *.
The royalty is 6% with no minimum. The cost here sits in the affiliate relationships instead (digital marketing to the franchisor's own agency, supplements and merchandise from the franchisor's own supplier) which are harder to benchmark than a royalty rate.
Cost to open a center
| Item | Low | High |
|---|---|---|
| Architect and materials | $87,000 | $126,000 |
| Additional funds, six months | $50,000 | $75,000 |
| Initial franchise fee | $49,500 | $49,500 |
| Equipment pack | $48,000 | $48,000 |
| Construction | $42,000 | $65,000 |
| Rent and lease deposit | $9,000 | $11,000 |
| Signage | $6,000 | $8,000 |
| Insurance, deposits and prepaid expenses | $6,000 | $10,000 |
| Grand opening marketing | $5,000 | $5,000 |
| Permits and licenses | $3,000 | $10,000 |
| Initial inventory | $3,000 | $5,000 |
| Travel and living for training | $2,000 | $5,000 |
| Technology fee, initial payment | $1,000 | $1,000 |
| Video training | $350 | $350 |
| Total | $311,850 | $418,850 |
As the brand reported it, reordered here by size.
Discounts available
- The Camp Transformation Center takes 25% off the first center's initial fee for honorably discharged U.S. military veterans.
- Under an area development agreement, The Camp Transformation Center charges $29,500 for the second center and $24,500 for the third.
From Item 5 of the The Camp Transformation Center 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The build costs 0.67 to 0.90 times a year of average sales. That is $311,850 to $418,850 against $464,777. That is among the lightest builds in this library's fitness set, because the format uses light-industrial space and turf. At bottom-decile sales of $186,479 the same build is 1.67 to 2.25 years.
Working capital (cash to run the business day to day) is $50,000 to $75,000 across six months. That is twice the three-month period most filings use. Against the company centers' published expense base of $463,252, six months of costs would be $231,626. So the reserve covers roughly a fifth of that at the low end.
$129,000 to $191,000 of the build is construction, architect and materials. That is 41% of the low column and 46% of the high. Landlord contribution is the first negotiation worth having: a third of the low figure is $43,000, the difference between a $311,850 build and a $268,850 one.
The cost structure
Profit and loss for company-owned centers, 2025
| Line | Company-owned average | Share of its own sales | Share of average franchised sales of $464,777 |
|---|---|---|---|
| Gross sales | $680,821 | 100.0% | n/a |
| Cost of goods sold | $60,546 | 8.9% | 13.0% |
| Gross profit | $620,275 | 91.1% | n/a |
| Wages | $250,894 | 36.9% | 54.0% |
| Rent and utilities | $108,620 | 16.0% | 23.4% |
| Other expenses | $33,913 | 5.0% | 7.3% |
| Advertising and marketing | $27,594 | 4.1% | 5.9% |
| Merchant fees | $23,073 | 3.4% | 5.0% |
| Repairs and maintenance | $19,157 | 2.8% | 4.1% |
| Total expenses | $463,252 | 68.0% | 99.7% |
| Net operating income after operating costs | $157,023 | 23.1% | n/a |
| Imputed royalty at 6% | $40,849 | 6.0% | n/a |
| Imputed payroll processing | $3,865 | 0.6% | n/a |
| Imputed insurance | $9,037 | 1.3% | n/a |
| Net operating income after operating costs after adjustments | $103,271 | 15.2% | n/a |
Dollar figures are as the brand reported it, reordered here by size; both percentage columns are marked *.
The cost base is $523,798 and the average franchised center bills $464,777. That is $59,021 short, before a single dollar of royalty *. Costs scale down with volume to some degree, wages and cost of goods most of all. Meanwhile rent, utilities, insurance and merchant infrastructure largely hold their dollar value. An owner at the system average has less to spend on costs than the company centers do.
Wages are 36.9% of sales and the single largest line. That is $250,894. At the average franchised center's sales that same dollar figure would be 54.0%, so wages are the line that has to flex first. The format runs on coaches delivering scheduled bootcamp sessions, so flexing it means changing the timetable.
Rent and utilities are $108,620, 16.0% here and 23.4% at average franchised sales. At the bottom tenth's $186,479 the same bill would be 58.2% *. The format needs 2,800 to 6,000 square feet of light-industrial space with roll-up doors. That is cheaper per square foot than retail but larger. This is the line an owner signs once and lives with.
The imputed adjustments cost $53,751, a third of net operating income. That is $40,849 of royalty, $3,865 of payroll processing and $9,037 of insurance, taking income from $157,023 to $103,271 and the margin from 23.1% to 15.2%. So 15.2% is the figure to plan with, not 23.1%.
Cost of goods is 8.9% of sales. That is $60,546, covering supplements, apparel and merchandise bought from the brand's affiliate. That is a real gross profit line in a fitness format. It comes with a purchase obligation of at least $1,000 of branded merchandise every three months plus whatever supplement inventory the franchisor requires, at the affiliate's prices.
The network of locations
Centers opened and closed, 2023 to 2025
| Year | Start | Opened | Terminations | Non-renewals | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|---|
| 2023 | 104 | 7 | 5 | 3 | 0 | 6 | 97 | −7 |
| 2024 | 97 | 5 | 19 | 2 | 1 | 4 | 76 | −21 |
| 2025 | 76 | 3 | 10 | 0 | 0 | 0 | 69 | −7 |
As the brand reported it; every row reconciles exactly.
The franchised network fell from 104 centers to 69, down 33.7% in three years. Terminations ran 5, 19 and 10 against openings of 7, 5 and 3. 2024 was the severe year, with 26 departures against 5 openings, and 2025 was quieter at 10 against 3.
Every 2025 departure was a termination. There were no non-renewals, no reacquisitions and no centers closing for other reasons. A termination is the franchisor ending the agreement, so this system's contraction is running through default.
11 signed agreements sit unopened against 4 projected openings. About a third of the backlog is expected to convert. Against 3 openings and 10 terminations in 2025, the projection points to another year of net contraction.
The performance tables exclude the ten centers terminated during 2025. So the $464,777 average describes 67 survivors out of the 76 that started the year and the 79 that traded in it at some point. An owner benchmarking against that figure should read it as the average of the centers that made it through.
Questions we get asked
Questions owners ask.
How much does The Camp Transformation Center franchise make?
The Camp Transformation Center franchisees averaged $464,777 of sales in 2025, with a median of $442,611, according to Item 19 of The Camp Transformation Center’s 2026 FDD, issued 6 April 2026. The 67 in that group are 97%* of The Camp Transformation Center’s 69 locations. Fees paid to The Camp Transformation Center come to about 9.4%* of sales.
What should a Camp Transformation Center location be billing?
The 67 franchised centers trading all of 2025 averaged $464,777 of gross sales with a median of $442,611, ranging from $148,265 to $1,251,830. The top 10%, seven centers, averaged $834,172, the middle 80% averaged $452,745 within a group of $258,404 to $623,265, and the bottom 10% averaged $186,479. Only 43% of centers reached the system average. Three company-owned centers averaged $681,781.
What does the cost structure look like at The Camp Transformation Center?
Three company-owned centers billing $680,821 are the only cost benchmark on offer. Cost of goods is 8.9% of sales, wages 36.9%, rent and utilities 16.0%, other expenses 5.0%, advertising 4.1%, merchant fees 3.4% and repairs 2.8%, total expenses 68.0%. That leaves net operating income of $157,023 or 23.1%. Impute a 6% royalty, payroll processing and insurance to make the figures comparable to a franchised center and income falls to $103,271 or 15.2%. The dollar cost base of $523,798 including cost of goods is $59,021 more than the average franchised center’s entire sales.
What does The Camp Transformation Center cost a franchisee each year?
Today, The Camp Transformation Center charges a 6% royalty on gross sales taken weekly, $1,200 a month of digital marketing management paid to the franchisor's affiliate, a $1,000 technology fee and up to $500 of conference registration, 9.4% of an average center's sales. The franchisor also reserves, at zero today, a Marketing Fund contribution of up to 2.5% of sales and a Local Marketing Commitment of the greater of 2% or $3,000 a month. Charged in full those would take the load to 19.7% at an average center and 36.3% at a bottom tenth one.
How much does a Camp Transformation Center franchise cost to open?
A Camp Transformation Center franchise costs $311,850 to $418,850 to open. Architect and materials run $87,000 to $126,000, construction $42,000 to $65,000, the equipment pack a fixed $48,000 and the franchise fee $49,500. A center needs 2,800 to 6,000 square feet of light-industrial space with large doors to the outside. Working capital is $50,000 to $75,000 across six months, and landlords may contribute to construction.
Who does bookkeeping for a Camp Transformation franchise at The Camp Transformation Center?
The only cost benchmark available comes from centers billing 47% more than the franchised average. So build the management pack around the same seven expense lines (cost of goods, wages, rent and utilities, repairs, advertising, merchant fees and other) and track them in dollars as well as percentages, because rent, insurance and merchant infrastructure hold their dollar value as sales fall while wages and cost of goods flex. Cost of goods deserves particular attention: at 8.9% of sales it is a real gross profit line, the merchandise and supplements come from an affiliate at the affiliate’s prices with a minimum purchase attached. Inventory belongs on the balance sheet. On mechanics, the royalty is taken weekly against a monthly close, the digital marketing fee is paid to a related party and may rise 10% a year. Two further marketing charges sit at zero today with rates already set. So any multi-year forecast should have a scenario at 19.7% of sales as well as 9.4%. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Questions worth putting to The Camp Transformation Center
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does The Camp Transformation Center see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Camp Transformation Center locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How do your seven expense lines compare at The Camp Transformation Center?
We review your unit economics, cash forecast and reporting, benchmarked line by line against the only cost structure this brand puts on record.
Talk to AveranWhere these figures come from.
Every figure here comes from The Camp Franchise Systems LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. The Camp Transformation Center® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: The Camp Franchise Systems LLC, 2026 Franchise Disclosure Document, issued 6 April 2026.
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The Camp Transformation Center reads against the rest of the group training studios group: 9ROUND · BFT · Burn Boot Camp · D1 Training · F45 Training · Orangetheory Fitness. The group training studios guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.