The Camp Transformation Center franchise unit economics
Camp Transformation franchisees run a 2,800 to 6,000 square foot light-industrial bootcamp center selling six-week challenges and memberships. Across 67 franchised centers trading the whole of 2025, gross sales averaged $464,777 with a median of $442,611. Three company-owned centers billing $680,821 have a cost base of $523,798, $59,021 more than the average franchised center takes in.
- Primary source
- The Camp Franchise Systems LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 67 of 69 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Three company-owned centers bill $680,821 and have a cost base of $523,798, $59,021 more than the average franchised center takes in all year. A mid-system owner has to run the same box on a far thinner budget.
- The published cost base of $523,798 exceeds the average franchised center's sales of $464,777. By $59,021, before any royalty.
- Wages takes 36.9% of sales and rent and utilities 16.0% at the company-owned centers. That same $108,620 rent bill would be 23.4% of an average franchised center's sales.
- After an imputed 6% royalty and two other adjustments, the company-owned centers earn $103,271, 15.2%. Down from $157,023 and 23.1% before the adjustments.
- The franchised network fell from 104 centers to 69 in three years. Terminations ran 5, 19 and 10.
- The franchise fees is 9.4% of an average center's sales today and could reach 19.7%. Using two marketing charges the franchisor already reserves at zero.
How much does a The Camp Transformation Center franchise make?
The average The Camp Transformation Center unit reported $464,777 of revenue in the 2026 FDD, and the median reported $442,611. The brand’s disclosure document puts the profit line at 15.2% of revenue. Fees come off the top first, at about 6% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
What centers bill
67 franchised centers.
| Group | Centers | Average | Median | Highest | Lowest | Achieving the average |
|---|---|---|---|---|---|---|
| Top 10% | 7 | $834,172 | $727,934 | $1,251,830 | $642,373 | 2 (29%) |
| Middle 80% | 53 | $452,745 | $442,611 | $623,265 | $258,404 | 25 (47%) |
| Bottom 10% | 7 | $186,479 | $195,605 | $210,424 | $148,265 | 5 (71%) |
| All franchised centers | 67 | $464,777 | $442,611 | $1,251,830 | $148,265 | 29 (43%) |
| Company-owned centers | 3 | $681,781 | $594,894 | $888,315 | $562,133 | 1 (33%) |
| Combined | 70 | $474,077 | $451,578 | n/a | n/a | n/a |
As the brand reported it.
The average franchised center bills $464,777 and the median $442,611. $22,166 apart, and only 43% of centers reach the average. The middle 80% of the system, 53 centers, averages $452,745 within a group of $258,404 to $623,265, so the bulk of this network is genuinely clustered.
The top tenth of the group, ranked by sales averages $834,172 and the bottom $186,479, 4.5 times. Seven centers in each. The top tenth of the group, ranked by sales's own median of $727,934 sits $106,238 below its average because one center bills $1,251,830. Strip that effect and the top of this system is closer to the middle than the headline suggests.
The bottom seven centers average $186,479. Against a published rent and utilities figure of $108,620 and a wages figure of $250,894 at the company centers. Even allowing for smaller premises and thinner staffing, those two lines alone would consume the whole of a bottom-tenth of the group, ranked by sales center's sales at anything close to the disclosed dollar amounts.
Company-owned centers bill 46.7% more than the franchised average. $681,781 against $464,777. Their costs are the only ones on show anywhere, so the benchmark for what is left after costs describes the strong end of the system.
71% of bottom-tenth of the group, ranked by sales centers beat their own group average. Against 29% in the top tenth of the group, ranked by sales. That is the usual shape, a few very weak centers pull the bottom group's average below its median. It puts the bottom tenth of the group, ranked by sales's typical center at $195,605 against $186,479.
Top performers
What separates the top The Camp Transformation Center performers
The Camp Transformation Center splits its locations into groups instead of publishing one average. The best group averaged $834,172 a year. The worst averaged $186,479. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $442,611. The average was $464,777. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 4.5× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 2,800 to 6,000 square feet. capacity is 36 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $311,850 to $418,850, a 1.3× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
- Lease economics.Occupancy cost ran 16.0% of sales in this filing. The rent does not fall when sales do, so the same lease is a far heavier line at the bottom of the system than at the top. That is how a weak site compounds into a weak profit line.
Live operating levers
- Wages, the dominant line.Wages take 36.9% of sales, against 15.2% kept at the end. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Occupancy, the line that does not flex.Rent and building costs take 16.0% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 6.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.67 of 69 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
- Brand-owned locations.The franchisor reports its own locations alongside the franchised ones. Treat them as indicative rather than representative: they are operated by the franchisor, usually mature, and usually few.
Fees and what it costs to open
What the fees come to, and what it could cost.
| Center | Gross sales | Royalty at 6% | Digital marketing, technology and conference | Total today | Share today | Total at reserved maximum | Share at maximum |
|---|---|---|---|---|---|---|---|
| Highest-selling center | $1,251,830 | $75,110 | $15,900 | $91,010 | 7.3% | $158,306 | 12.6% |
| Top 10% | $834,172 | $50,050 | $15,900 | $65,950 | 7.9% | $122,805 | 14.7% |
| All franchised centers | $464,777 | $27,887 | $15,900 | $43,787 | 9.4% | $91,406 | 19.7% |
| Middle 80% | $452,745 | $27,165 | $15,900 | $43,065 | 9.5% | $90,383 | 20.0% |
| Bottom 10% | $186,479 | $11,189 | $15,900 | $27,089 | 14.5% | $67,751 | 36.3% |
| Lowest-selling center | $148,265 | $8,896 | $15,900 | $24,796 | 16.7% | $64,503 | 43.5% |
Ours, built from the filed rates.
The franchise fees is 9.4% of an average center's sales today and could reach 19.7%. The gap is two marketing charges the franchisor already reserves at zero. 2.5% of sales into a Marketing Fund and a local commitment that has a $36,000 a yearly minimum. That minimum is the sharper of the two, at bottom-decile sales of $186,479 it alone would be 19.3% of revenue *.
$15,900 a year is flat today. $14,400 of digital marketing paid to an affiliate, $1,000 of technology and $500 of conference fees. That is 1.3% of the highest-selling center's sales and 10.7% of the lowest-selling one's. Activating the local marketing commitment would take the flat portion to $51,900 *.
A 6% royalty with zero minimum is genuinely light for this library. Comparable bootcamp and group-training formats run 7% to 8% with monthly minimums attached. The cost here sits in the affiliate relationships instead (digital marketing to the franchisor's own agency, supplements and merchandise from the franchisor's own supplier) which are harder to benchmark than a royalty rate.
Opening a center.
| Item | Low | High |
|---|---|---|
| Architect and materials | $87,000 | $126,000 |
| Additional funds, six months | $50,000 | $75,000 |
| Initial franchise fee | $49,500 | $49,500 |
| Equipment pack | $48,000 | $48,000 |
| Construction | $42,000 | $65,000 |
| Rent and lease deposit | $9,000 | $11,000 |
| Signage | $6,000 | $8,000 |
| Insurance, deposits and prepaid expenses | $6,000 | $10,000 |
| Grand opening marketing | $5,000 | $5,000 |
| Permits and licenses | $3,000 | $10,000 |
| Initial inventory | $3,000 | $5,000 |
| Travel and living for training | $2,000 | $5,000 |
| Technology fee, initial payment | $1,000 | $1,000 |
| Video training | $350 | $350 |
| Total | $311,850 | $418,850 |
As the brand reported it, reordered here by size.
The build costs 0.67 to 0.90 times a year of average sales. $311,850 to $418,850 against $464,777. That is among the lightest builds in this library's fitness set, because the format uses light-industrial space and turf. At bottom-decile sales of $186,479 the same build is 1.67 to 2.25 years.
Cash to run the business day to day is $50,000 to $75,000 across six months. Twice the coverage period most filings use, which reads as a deliberate signal about how long the build-up takes. Against the company centers' published expense base of $463,252, six months of costs would be $231,626. So the reserve covers roughly a fifth of that at the low end.
$129,000 to $191,000 of the build is the room itself. Construction plus architect and materials, 41% of the low column and 46% of the high. Landlord contribution is the first negotiation worth having: a third of the low figure is $43,000, the difference between a $311,850 build and a $268,850 one.
The cost structure
Three company-owned centers, one full profit and loss.
| Line | Company-owned average | Share of its own sales | Share of average franchised sales of $464,777 |
|---|---|---|---|
| Gross sales | $680,821 | 100.0% | n/a |
| Cost of goods sold | $60,546 | 8.9% | 13.0% |
| Gross profit | $620,275 | 91.1% | n/a |
| Wages | $250,894 | 36.9% | 54.0% |
| Rent and utilities | $108,620 | 16.0% | 23.4% |
| Other expenses | $33,913 | 5.0% | 7.3% |
| Advertising and marketing | $27,594 | 4.1% | 5.9% |
| Merchant fees | $23,073 | 3.4% | 5.0% |
| Repairs and maintenance | $19,157 | 2.8% | 4.1% |
| Total expenses | $463,252 | 68.0% | 99.7% |
| Net operating income after operating costs | $157,023 | 23.1% | n/a |
| Imputed royalty at 6% | $40,849 | 6.0% | n/a |
| Imputed wages processing | $3,865 | 0.6% | n/a |
| Imputed insurance | $9,037 | 1.3% | n/a |
| Net operating income after operating costs after adjustments | $103,271 | 15.2% | n/a |
Dollar figures are as the brand reported it, reordered here by size; both percentage columns are marked *.
The cost base is $523,798 and the average franchised center bills $464,777. $59,021 short, before a single dollar of royalty *. Costs scale down with volume to some degree, wages and cost of goods most of all. Meanwhile rent, utilities, insurance and merchant infrastructure largely hold their dollar value. An owner at the system average works from a materially thinner cost budget than the company centers do.
Wages is 36.9% of sales and the single largest line. $250,894. At the average franchised center's sales that same dollar figure would be 54.0%, which is why wages is the line that has to flex first. The format runs on coaches delivering scheduled bootcamp sessions, so flexing it means changing the timetable.
Rent and utilities are $108,620, 16.0% here and 23.4% at average franchised sales. At the bottom tenth of the group, ranked by sales's $186,479 the same bill would be 58.2% *. The format needs 2,800 to 6,000 square feet of light-industrial space with roll-up doors. Is cheaper per square foot than retail but larger. This is the line an owner signs once and lives with.
The imputed adjustments cost $53,751, a third of net operating income. $40,849 of royalty, $3,865 of wages processing and $9,037 of insurance, taking income from $157,023 to $103,271 and the margin from 23.1% to 15.2%. Publishing the adjustment at all is unusual and useful; it means the 15.2% figure is the one to plan against the 23.1%.
Cost of goods is 8.9% of sales. $60,546, covering supplements, apparel and merchandise bought from the brand's affiliate. That is a real gross profit line in a fitness format. It comes with a purchase obligation. At least $1,000 of branded merchandise every three months plus whatever supplement inventory the franchisor requires, at the affiliate's prices.
The network of locations
The network of locations. (Item 20)
| Year | Start | Opened | Terminations | Non-renewals | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|---|
| 2023 | 104 | 7 | 5 | 3 | 0 | 6 | 97 | −7 |
| 2024 | 97 | 5 | 19 | 2 | 1 | 4 | 76 | −21 |
| 2025 | 76 | 3 | 10 | 0 | 0 | 0 | 69 | −7 |
As the brand reported it; every row reconciles exactly.
The franchised network fell from 104 centers to 69, down 33.7% in three years. Terminations ran 5, 19 and 10 against openings of 7, 5 and 3. 2024 was the severe year, with 26 departures against 5 openings, and 2025 was quieter at 10 against 3.
Every 2025 departure was a termination. Zero non-renewals, zero reacquisitions and zero centers ceasing for other reasons. A termination is the franchisor ending the agreement, so this system's contraction is running through default.
11 signed agreements sit unopened against 4 projected openings. A third of the backlog is expected to convert. Against 3 openings in 2025 and 10 terminations, the projection points to another year of net contraction.
The performance tables exclude the ten centers terminated during 2025. So the $464,777 average describes 67 survivors out of the 76 that started the year and the 79 that traded in it at some point. An owner benchmarking against that figure should read it as the average of the centers that made it through.
Questions we get asked
Questions owners ask.
What should a center be billing?
The 67 franchised centers trading all of 2025 averaged $464,777 of gross sales with a median of $442,611, ranging from $148,265 to $1,251,830. The top 10%, seven centers, averaged $834,172, the middle 80% averaged $452,745 within a group of $258,404 to $623,265, and the bottom 10% averaged $186,479. Only 43% of centers reached the system average. Three company-owned centers averaged $681,781.
What does the cost structure look like?
Three company-owned centers billing $680,821 are the only cost benchmark on offer. Cost of goods is 8.9% of sales, wages 36.9%, rent and utilities 16.0%, other expenses 5.0%, advertising 4.1%, merchant fees 3.4% and repairs 2.8%, total expenses 68.0%. That leaves net operating income of $157,023 or 23.1%. Impute a 6% royalty, wages processing and insurance to make the figures comparable to a franchised center and income falls to $103,271 or 15.2%. The dollar cost base of $523,798 including cost of goods is $59,021 more than the average franchised center’s entire sales.
What does the brand cost each year?
Today, a 6% royalty on gross sales taken weekly, $1,200 a month of digital marketing management paid to the franchisor's affiliate, a $1,000 technology fee and up to $500 of conference registration, 9.4% of an average center's sales. The franchisor also reserves, at zero today, a Marketing Fund contribution of up to 2.5% of sales and a Local Marketing Commitment of the greater of 2% or $3,000 a month. Charged in full those would take the load to 19.7% at an average center and 36.3% at a bottom-tenth of the group, ranked by sales one.
What does it cost to open?
$311,850 to $418,850. Architect and materials run $87,000 to $126,000, construction $42,000 to $65,000, the equipment pack a fixed $48,000 and the franchise fee $49,500. A center needs 2,800 to 6,000 square feet of light-industrial space with large doors to the outside. Cash to run the business day to day is $50,000 to $75,000 across six months, and landlords may contribute to construction.
Who does bookkeeping for a Camp Transformation franchise?
The only cost benchmark available comes from centers billing 47% more than the franchised average. So build the management pack around the same seven expense lines (cost of goods, wages, rent and utilities, repairs, advertising, merchant fees and other) and track them in dollars as well as percentages. Because rent, insurance and merchant infrastructure hold their dollar value as sales fall while wages and cost of goods flex. Cost of goods deserves particular attention: at 8.9% of sales it is a real gross profit line, the merchandise and supplements come from an affiliate at the affiliate’s prices with a minimum purchase attached. Inventory belongs on the balance sheet. On mechanics, the royalty is taken weekly against a monthly close, the digital marketing fee is paid to a related party and may rise 10% a year. Two further marketing charges sit at zero today with rates already set. So any multi-year forecast should have a scenario at 19.7% of sales as well as 9.4%. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Questions worth putting to The Camp Transformation Center
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many The Camp Transformation Center locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How do your seven expense lines compare?
A structured review of your unit economics, cash forecast, and reporting, benchmarked line by line against the only cost structure this brand puts on record.
Request the review