Burn Boot Camp franchise unit economics

How much does a Burn Boot Camp franchise make?

The average Burn Boot Camp unit reported $732,444 of revenue in the 2026 FDD, and the median reported $699,718. The brand’s disclosure document puts net operating income at 17% of revenue. Fees come off the top first, at about 9.4% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.

Profit by member count

Members, sales and income by member count, 2025

Members, revenue, income, medians and margins are as the brand reported it. Revenue per member is marked *, dividing each group's revenue by its average member count and by twelve.

The 200 to 299 group earns $29,118 and the group below it loses $29,058. The two figures are close to equal and opposite, so break-even sits between them. Interpolating on average member counts of 253 and 175 puts it at 214 members *. A lower-selling outlet at 175 members has to find 39 more people to stop losing money, and roughly 200 more to reach the system average income.

Revenue per member runs $157.82 to $168.43 a month across every cut. That is a 6.7% range, while net operating income swings from a $29,058 loss to a $273,438 profit. Pricing and mix are settled questions in this system. Member count is the business.

Each additional member adds $1,954 of revenue and $747 of net operating income a year *. Read across the groups from 175 members to 580. Revenue rises $791,524 and income rises $302,496. So 38 cents of every incremental dollar reaches the bottom line. That is the number to hold against any spend aimed at acquisition or retention. A Burn Boot Camp member is worth $747 a year of income. So a campaign that holds 20 people who would otherwise leave is worth $14,940.

The protected territory is 50,000 people. Territory is drawn as a 3-mile radius, or tighter where 3 miles holds more than 50,000. Break-even at 214 members is 0.43% of that population *; the system average of 378 is 0.76%; the top group's 580 is 1.16%. The gap between a losing outlet and the top of the system is roughly eight people in every thousand inside the same catchment.

Half the outlets in the 300 to 399 group sit at $87,100 of income or below. That group holds 98 outlets, the largest of the five, and it averages 13% margin against the system's 17%. The 500+ group's median of $253,942 sits $19,496 below its own average. So a handful of very high-selling outlets pull that figure up.

Top performers

What separates the top Burn Boot Camp performers

Fees and what it costs to open

Royalty and fees

We built this from Burn Boot Camp's filed rates, which set a 6% royalty on gross revenues each report period, a 2% System Brand Fee on the same base and the same schedule. That fee may rise to 3% on 90 days' notice. The technology fee is $860 a month, capped at $1,500. The Local Advertising Expenditure is $3,000 a month once the outlet is past its first 90 days.

$46,320 a year is flat. Technology is $10,320 and required local marketing $36,000. At the top group that is 4.1% of revenue; below 200 members it is 13.8%. It is 1.59 times the size of that group's entire annual loss. An outlet at 175 members is paying the same brand infrastructure bill as one at 580 and billing 30% of the revenue.

The all-in rate runs 12.1% at the top group and 21.8% at the bottom. That is $136,433 against $73,111 in absolute dollars. The 8% percentage element is middle-of-the-road for group fitness; the flat $46,320 is what stretches the range. It stretches it hardest exactly where outlets are losing money.

The 2% brand fee may rise to 3% on 90 days’ notice. On an average outlet that is another $7,324 a year, and on the 500+ group $11,264. A material share of the fund pays for the brand’s partnerships with Kevin Hart and Marshmello.

Cost to open an outlet

As the brand reported it.

The build costs 0.40 to 0.93 times a year of average revenue. That is $291,145 to $678,003 against $732,444. Studio formats in this library often run past 1.5 times, because they need more build-out. Building work here is $76,437 to $288,516 against $275,573 to $603,593 at a comparable barre or yoga build.

Against an outlet below 200 members the same build is 0.87 to 2.02 years of sales. That is $334,890 of revenue and a $29,058 loss. The low entry price is what makes this system approachable; the member count sets whether that entry price was ever recoverable.

$30,000 of marketing is spent before the doors are 90 days old. Half of it is spent before opening. Given that a one-year outlet already averages 323 members against a mature 389, that spend is buying most of the member base the outlet will ever hold. That makes the pre-opening period the highest-leverage stretch in the whole life of the business.

How older locations do

Results by years of trading, 2025

As the brand reported it, with revenue per member marked *.

Four extra years of trading adds 66 members. Mature outlets average 389 against 323 at one-year outlets, 20% more. The member-count groups run from 175 to 580 members. So where an outlet lands has far more to do with how its catchment responds than with how long it has been open. An owner waiting for time to fix a member shortfall is waiting on a lever worth about 66 people.

Income varies $78,053 across the maturity groups and $302,496 across the member groups. That is nearly four times as much *. Mature outlets earn $132,985 against $54,932 at one-year outlets. That is real, a 2.42 times step, but it is dwarfed by the member effect sitting underneath it.

A one-year outlet already bills $618,105 against a mature $749,887. That is 82% of the mature figure, on 83% of the members. Most of the revenue arrives early; the margin lags, at 9% against 18%. That gap is where an owner should look in year one. That is because the members are largely there already and the money is leaking somewhere between revenue and income.

Median income at two-year outlets is $70,240 against an average of $101,072. That is the widest average-to-median gap in the table, $30,832. Two-year outlets have the system's lowest minimum as well, a $143,778 loss.

The network of locations

Outlets opened and closed, 2023 to 2025

As the brand reported it; every row reconciles exactly.

Departures fell from 16 to 8 to 4 while openings held at 35, 29 and 34. Terminations alone went 14, 6, 3. For a system of this size that is a departure rate of 1.1% in 2025 against 5.1% in 2023, the highest-selling three-year trend here.

The network grew 22.2% over three years, from 316 franchised outlets to 386. Growth accelerated: +19, +21, +30. Against 12 outlets sitting below 200 members and losing money, the system is adding roughly thirty a year and holding its departures at four.

62 signed agreements sit unopened against 30 projected openings. Roughly half the backlog is expected to convert in the coming year. California holds 7 of those agreements, Florida 8 and Georgia 6, so the near-term buildout is concentrated in three states.

Territory is granted as a protected radius holding 50,000 people. Three miles where the population is thinner. Protected: the franchisor, other franchisees and company outlets may sell to and serve members inside it, with no compensation owed. Territory protects the site.

Questions we get asked

Questions owners ask.