BFT franchise unit economics
BFT franchisees run studios that sell monthly memberships for coached group strength and functional training.
BFT franchise at a glance
In its 2026 FDD BFT reports 2025 sales, active members and the monthly share of members leaving for 36 studios open all year, with monthly revenue and members for new studios.
BFT franchisees averaged $399,433 of sales in 2025, with a median of $388,949, according to Item 19 of BFT’s 2026 FDD, issued 17 April 2026. The 36 in that group are 82%* of BFT’s 44 locations. Fees paid to BFT come to about 11.15%* of sales. A BFT franchise costs $691,372 to $1,151,135 to open.
- A BFT franchise costs $691,372 to $1,151,135 to open, including a $60,000 initial franchise fee, according to the brand's 2026 FDD.
- BFT charges a royalty of 7% of sales, a 2% brand fund contribution and a $715 monthly technology fee.
- 47% of reporting BFT locations reached the average.
- Work out BFT's fees at your own sales with the minimum fee calculator.
These figures come from BFT's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- A member is worth $2,726 over 15.2 months.$399,433 across 185 members is $179.92 a month, and 6.6% monthly members leaving gives a 15.2-month stay *.
- The average studio signs 19 memberships a month and loses 12.2.64.3% of new memberships replace members who leave *. At the highest rate of members leaving on file, 11.6%, those 185 members lose 21.5 a month, more than the average studio signs.
- Thirteen studios closed during 2025 against eight opened.The count fell from 49 to 44, and every one of the thirteen had traded more than twelve months.
- A new studio’s revenue peaks in month six at $35,193 and sits at $31,629 by month eleven.Active members peak at 188 in month four and stand at 165 in month eleven. Revenue falls $3,564 a month from month six to month eleven.
- Brand charges take 22.60% of the lowest-selling studio’s revenue and 11.84% of the highest-selling’s.That is $44,166 on $195,404 against $120,298 on $1,015,621 *, 245 member-months at the low end.
How much does a BFT franchise make?
The average BFT unit reported $399,433 of revenue in the 2026 FDD, and the median reported $388,949. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11.2% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The member is the unit
Sales and members by quartile, 2025
Thirty-six studios traded the whole of 2025. They averaged $399,433 of sales and 185 monthly active members, which puts a member at $179.92 a month. Memberships are 92% of revenue on average and 93% at the median, so this is one price times one count.
| quartile | Studios | Average | Median | Lowest | Highest | Reaching the average |
|---|---|---|---|---|---|---|
| 1st | 9 | $604,138 | $535,833 | $472,637 | $1,015,621 | 3 / 33% |
| 2nd | 9 | $435,324 | $439,432 | $390,222 | $469,190 | 5 / 56% |
| 3rd | 9 | $332,166 | $329,279 | $273,803 | $387,677 | 4 / 44% |
| 4th | 9 | $226,105 | $213,741 | $195,404 | $271,381 | 4 / 44% |
| All 36 | 36 | $399,433 | $388,949 | $195,404 | $1,015,621 | 17 / 47% |
Every figure is as the brand reported it.
| quartile | Studios | Average | Median | Lowest | Highest | Reaching the average |
|---|---|---|---|---|---|---|
| 1st | 9 | 260 | 232 | 221 | 451 | 2 / 22% |
| 2nd | 9 | 202 | 199 | 188 | 214 | 4 / 44% |
| 3rd | 9 | 173 | 173 | 144 | 188 | 4 / 44% |
| 4th | 9 | 104 | 99 | 75 | 129 | 3 / 33% |
| All 36 | 36 | 185 | 188 | 75 | 451 | 20 / 56% |
Every figure is as the brand reported it.
A member pays $179.92 a month. That is $399,433 over 185 members over twelve months *. At the 6.6% average members leaving that member stays 15.2 months and brings $2,726.
The largest BFT studio by members holds six times the members of the smallest. That is 451 against 75 *, while revenue differs 5.2 times over, $1,015,621 against $195,404.
Memberships take 92% of revenue and products 2%. Services add 5% and fees 1%, with the widest studio at 11% services. So a retail or personal-training push moves a line that starts at two or five cents in the dollar.
Top performers
What separates the top BFT performers
BFT splits its locations into groups instead of publishing one average. The top group averaged $604,138 a year. The lowest averaged $226,105. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $388,949. The average was $399,433. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 2.7× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 2,400 to 2,800 square feet. Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $691,372 to $1,151,135, a 1.7× range inside one brand.
- Cash needed in the first year.The BFT filing shows revenue and active members for each of a new studio’s first eleven months. It shows no costs.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees.BFT’s fees run about 11.2% of sales, and BFT sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 36 of 44 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The first year
First eleven months of a new studio
Studios opening during 2025 climb to $35,193 of revenue in month six and then settle lower across their first eleven reported months. Active members follow the same shape, peaking at 188 in month four and ending at 165.
| Month | Studios reporting | Average revenue | Median revenue | Active members | New memberships | Revenue a member * | Annualized * |
|---|---|---|---|---|---|---|---|
| 1 | 8 | $15,216 | $12,969 | 170 | 64 | $89.51 | $182,592 |
| 2 | 8 | $30,055 | $28,739 | 168 | 33 | $178.90 | $360,660 |
| 3 | 7 | $33,557 | $30,061 | 182 | 32 | $184.38 | $402,684 |
| 4 | 7 | $33,541 | $31,852 | 188 | 21 | $178.41 | $402,492 |
| 5 | 5 | $33,103 | $26,787 | 184 | 25 | $179.91 | $397,236 |
| 6 | 5 | $35,193 | $25,492 | 186 | 18 | $189.21 | $422,316 |
| 7 | 4 | $28,578 | $25,169 | 165 | 20 | $173.20 | $342,936 |
| 8 | 4 | $28,237 | $25,178 | 165 | 23 | $171.13 | $338,844 |
| 9 | 3 | $31,579 | $30,753 | 168 | 16 | $187.97 | $378,948 |
| 10 | 3 | $28,746 | $24,432 | 159 | 12 | $180.79 | $344,952 |
| 11 | 3 | $31,629 | $26,284 | 165 | 14 | $191.69 | $379,548 |
Revenue, members and new memberships are as the brand reported it; the last two columns are marked. We divided revenue by members and multiplied revenue by twelve.
A studio arrives with 170 members in its first month. That is 64 new memberships in month 1 falling to 33 in month 2 *. The pre-sales phase accounts for most of the change, and the count changes little for the rest of the year.
Month eleven annualizes to $379,548. That is 95.0% of what the 36 mature studios average *, so the curve flattens close to the system figure within a year.
A new studio bills $191.69 a member against $179.92 across the mature 36. That is $11.77 more a month *. The newest book is the highest-priced one, which is what a member base that turns over every fifteen months should produce.
Discounts available
- BFT charges U.S. veterans who meet VetFran requirements $45,000 instead of $60,000.
- BFT charges existing studio owners $50,000 for a second studio and $40,000 for a third or later studio.
From Item 5 of the BFT 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Running to stand still
Members joining and leaving
BFT members leave at an average of 6.6% a month across the 36 studios, with a median of 6.2%, a low of 2.9% and a high of 11.6%. Applied to 185 members that is 12.2 cancellations every month. The average studio signs 19 new memberships in the same month, so it nets 6.8.
| Members leaving scenario | Monthly rate | Members lost a month * | New memberships a month | Net * | A member stays * | Lifetime revenue * |
|---|---|---|---|---|---|---|
| Lowest on file | 2.9% | 5.4 | 19 | +13.6 | 34.5 months | $6,204 |
| Average | 6.6% | 12.2 | 19 | +6.8 | 15.2 months | $2,726 |
| Median | 6.2% | 11.5 | 19 | +7.5 | 16.1 months | $2,902 |
| Highest on file | 11.6% | 21.5 | 19 | −2.5 | 8.6 months | $1,551 |
The members leaving rates and the 19 new memberships a month are as the brand reported it; the other four columns are marked *.
The gap between the highest and lowest members leaving is worth $4,653 of lifetime revenue a member. That is $6,204 against $1,551 *. On 185 members that is a four-fold difference in what the whole book is worth.
A studio at the highest rate of members leaving on file shrinks while selling 19 a month. That is 21.5 out against 19 in *. Getting from 11.6% to the 6.6% average frees 9.3 memberships a month, the same as lifting new sales by half.
New memberships run 8 a month in the bottom quarter of studios and 32 in the busiest. That is a four-fold range, against a member base that spans six-fold.
What the fees come to
Royalty and fees
Royalty is 7% of gross sales, the brand development fund is 2%, and technology is $715 a month. Local advertising is a spending requirement of the greater of $1,500 a month or 2% of the prior month’s sales. The requirement reaches 2% only at $900,000 of annual revenue, a level one of the 36 studios passed.
| Sales | Royalty at 7% | Brand fund at 2% | Technology | To the franchisor | Share | Local advertising | All in |
|---|---|---|---|---|---|---|---|
| $1,015,621, the highest studio | $71,093 | $20,312 | $8,580 | $99,986 | 9.84% | $20,312 | 11.84% |
| $604,138, the 1st quartile | $42,290 | $12,083 | $8,580 | $62,952 | 10.42% | $18,000 | 13.40% |
| $399,433, the average studio | $27,960 | $7,989 | $8,580 | $44,529 | 11.15% | $18,000 | 15.65% |
| $226,105, the 4th quartile | $15,827 | $4,522 | $8,580 | $28,929 | 12.79% | $18,000 | 20.76% |
| $195,404, the lowest studio | $13,678 | $3,908 | $8,580 | $26,166 | 13.39% | $18,000 | 22.60% |
Rates, the technology fee and the revenue figures are as the brand reported it. Every dollar figure and share is marked *, applying the filed rates to the filed revenue and taking the greater of 2% and the $1,500 monthly minimum on the local line.
The technology fee alone is 4.39% of the lowest-selling studio’s revenue and 0.84% of the highest-selling’s. That is $8,580 either way *, 48 member-months at the low end.
The whole brand charge at the lowest-selling studios is 245 member-months. That is $44,166 at $179.92 a member a month *, twenty members carried for a full year purely to cover the brand.
The minimum local advertising charge reaches 2% at $900,000 of revenue. One of the 36 studios billed above that *, so for the rest it is a fixed $18,000, 9.21% of the lowest-selling studio’s year.
Cost to open
| Line | Low | High | Share of the low column * |
|---|---|---|---|
| Building work | $288,275 | $513,719 | 41.7% |
| Fitness equipment and initial fit-out package | $146,501 | $228,519 | 21.2% |
| Initial franchise fee | $60,000 | $60,000 | 8.7% |
| Real estate and lease | $54,200 | $69,000 | 7.8% |
| Audio, visual, computer and related | $43,000 | $43,000 | 6.2% |
| Initial marketing and advertising spend | $36,800 | $50,200 | 5.3% |
| Additional funds, three months | $24,000 | $78,000 | 3.5% |
| Pre-sales and soft opening retail kit | $11,700 | $12,300 | 1.7% |
| Signage | $8,000 | $37,000 | 1.2% |
| Technology and software fees | $5,019 | $5,019 | 0.7% |
| Initial training program fee | $5,000 | $5,000 | 0.7% |
| Initial instructor training fee | $5,000 | $5,000 | 0.7% |
| Insurance | $3,877 | $13,878 | 0.6% |
| Travel and living while training | $0 | $2,500 | 0.0% |
| Sourcing fee | $0 | $28,000 | 0.0% |
| Total | $691,372 | $1,151,135 | 100% |
Amounts are as the brand reported it and the share column is marked *; both columns add to their stated totals exactly.
The build costs 1.73 times what the average studio bills in a year. $691,372 against $399,433 *, and $3,737 to $6,222 for each of the 185 members an average studio holds.
Revenue runs $142.65 to $166.43 a square foot. That is $399,433 across 2,400 to 2,800 square feet *, 13.0 square feet a member at the smaller prototype.
Units opened and closed, 2023 to 2025
| Year | At start | Opened | Terminated | Ceased for other reasons | At end | Transfers |
|---|---|---|---|---|---|---|
| 2023 | 2 | 30 | 0 | 0 | 32 | 5 |
| 2024 | 32 | 21 | 2 | 2 | 49 | 0 |
| 2025 | 49 | 8 | 2 | 11 | 44 | 4 |
Every figure is as the brand reported it, and start plus openings less departures reconciles to the year-end count in all three years.
Openings fell from 30 to 21 to 8 while departures rose from zero to four to thirteen. The system opened 30 studios for every closure in 2023 and 0.6 in 2025 *.
Thirty-four agreements are signed against two studios projected for 2026. Seventeen signed franchises for every projected opening *.
Questions we get asked
Questions owners ask.
How much does a BFT franchise make?
BFT franchisees averaged $399,433 of sales in 2025, with a median of $388,949, according to Item 19 of BFT’s 2026 FDD, issued 17 April 2026. The 36 in that group are 82%* of BFT’s 44 locations. Fees paid to BFT come to about 11.15%* of sales. A BFT franchise costs $691,372 to $1,151,135 to open.
What does a BFT studio bill?
The 36 studios open the whole of 2025 averaged $399,433 of sales with a median of $388,949, ranging from $195,404 to $1,015,621. By quartile the averages run $604,138, $435,324, $332,166 and $226,105, and 17 of the 36 reached the all-studio average.
What is a member worth at BFT?
A BFT member brings in $179.92 a month, from $399,433 across 185 monthly active members. At the 6.6% average monthly members leaving a member stays 15.2 months and brings $2,726 of revenue. At the lowest members leaving on file, 2.9%, the stay is 34.5 months and $6,204; at the lowest, 11.6%, it is 8.6 months and $1,551.
How many members does a BFT studio hold?
BFT studios average 185 members and 188 at the median, ranging from 75 to 451. By quartile the averages are 260, 202, 173 and 104. The average studio signs 19 new memberships a month, with quartile averages of 32, 20, 14 and 8.
What happens in the first year at BFT?
Revenue starts at $15,216 in the opening month, reaches $30,055 in month two and peaks at $35,193 in month six. Then settles between $28,237 and $31,629 through month eleven. Active members start at 170, peak at 188 in month four and end at 165. New memberships run 64 in month one and fall to 14 by month eleven.
What fees does BFT charge?
BFT charges a 7% royalty and a 2% brand development fund, both on gross sales, plus $715 a month of technology. Local advertising is a spending requirement of the greater of $1,500 a month or 2% of sales. At the average studio that is $44,529 to the franchisor, 11.15% of revenue, and $18,000 spent locally, 15.65% together.
How much does a BFT franchise cost to open?
A BFT franchise costs $691,372 to $1,151,135 to open for a studio of 2,400 to 2,800 square feet. Of that, building work are $288,275 to $513,719 and the equipment and fit-out package $146,501 to $228,519. The franchise fee is $60,000, falling to $50,000 for a second studio and $40,000 for a third or later.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to BFT
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does BFT see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many BFT locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is your members leaving actually costing?
We review your unit economics and cash forecast and build your reporting around members in and members out each month, revenue a member, and the fixed charges measured in member-months.
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BFT reads against the rest of the group training studios group: 9ROUND · Burn Boot Camp · D1 Training · F45 Training · Orangetheory Fitness · SWEAT440. The group training studios guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from.
Every figure here comes from BFT Franchise SPV, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. BFT® and Body Fit Training® are trademarks of their owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: BFT Franchise SPV, LLC, 2026 Franchise Disclosure Document, issued 17 April 2026.