F45 Training franchise unit economics

How much does an F45 Training franchise make?

The average F45 Training unit reported $480,832 of revenue in the 2026 FDD, and the median reported $429,222. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 16.5% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.

What studios sell

Gross sales by third

Sales figures, medians, ranges and counts are as the brand reported it. Sales per head of protected population is marked *, dividing each group’s average by the 15,000 people a Protected Area generally covers.

The median studio bills $429,222 and the average $480,832. The two F45 figures are $51,610 apart, because the highest-selling studio reports $1,879,753 and the lowest reports $114,491. Only 41.3% of studios reach the average, and in the top third only 38.7% reach their own group average. The typical F45 studio is the median one.

The middle third runs from $355,990 to $530,851, a range of $174,861 across 225 studios. The variation lives at the two ends: the top third runs from $530,851 to $1,879,753 and the bottom from $114,491 to $355,990.

61.5% of bottom-third studios beat their own group average of $281,691. At F45, 38.7% of top-third studios beat their own group average. That asymmetry says the bottom third is dragged down by a small number of very low-selling studios. The median there is $296,826, $15,135 above the average.

A Protected Area holds about 15,000 people. On the system average that is $32.06 of annual sales for every person inside it, $48.30 at the top third and $18.78 at the bottom. The territory is protected against another F45 studio. F45 sets no performance condition for keeping the territory and keeps no right to change it during the term.

F45 monthly sales average $40,069 across all studios and $35,769 at the median studio. A studio at the bottom third bills $23,474 a month and one at the top $60,373. Those are the numbers to run a class timetable and a trainer roster against, because the fixed monthly obligations described in the next tab land on exactly that base.

Top performers

What separates the top F45 Training performers

Top performers

How far apart the locations are

F45 Training reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.

The minimum fees

Royalty and fees

We built this from F45's filed rates. The royalty is the greater of 7% of gross sales or $2,500 a month. The $2,500 is payable in advance on the first of each month, and any balance is due on the fifteenth of the following month. The Brand Fund contribution is the greater of 2% of gross sales or $200 a month. The Marketing Fee is a flat $2,500 a month. The franchisor collects it and spends it on local advertising for the studio, or the owner must spend it locally if told in writing to do so, and a Technology Service Fee of $500 a month, increasable on 30 days' notice up to the franchisor's cost increase plus 5%.

The minimum royalty binds below $428,571 of sales. $2,500 a month is 7% of exactly that figure. The median studio bills $429,222, $651 above it, so half this system is paying a fixed royalty. The bottom third pays $30,000 where 7% would be $19,718. That difference, $10,282, is 3.6 points of a bottom-third studio's sales.

$36,000 a year is flat before the royalty is even reached. F45 charges a $2,500 monthly marketing fee and a $500 monthly technology fee. That is 1.9% of the highest-selling studio's sales, 7.5% at the average and 31.4% at the lowest-selling one. The marketing fee has no percentage element at all, so a studio billing $114,491 pays exactly the same $30,000 as one billing $1,879,753.

All in, franchise fees come to 10.9% at the highest-selling studios and 59.7% at the lowest-selling studios. In dollars, F45's highest-selling studios pay $205,178 in fees and the lowest-selling pay $68,400. At the median it is 17.4%, and at the bottom third 25.4%. Against a format whose largest costs are trainer wages and a 2,000-to-3,000 square foot lease, a 25.4% franchise fee load leaves very little room.

Falling below 70% of the system average triggers a paid promotional program. 70% of $480,832 is $336,582 *. After a studio's first twelve months, the franchisor may require participation in a special promotional program at the owner's cost, capped at the monthly royalty fee. F45's bottom third averages $281,691, which is $54,891 below that line. So this clause is live for a meaningful slice of the system. It adds cost precisely where sales are lowest.

The brand fund minimum of $200 a month binds below $120,000 of sales. Only the very lowest-selling studios sit there. It is the one minimum in this structure that rarely bites. That makes the contrast with the $2,500 minimum royalty and the flat $2,500 marketing fee all the sharper.

Opening a studio

Cost to open a studio

As the brand reported it, reordered here by size.

Building work runs $1,000 to $350,000. $349,000 of the $495,400 range sits in that one line, and which end an owner lands on is decided by the landlord. A 30% allowance on development costs is the expectation to test any letter of intent against.

The equipment pack is $115,000 and fixed. Owners buy it from the franchisor. Together with the $60,000 establishment fee, the $25,000 grand opening, the $8,500 scanner and $3,000 of promotional merchandise, $211,500 of the build is paid to the franchisor or its affiliates at a set price, 58% of the low column.

The build is 0.75 to 1.78 times a year of average sales. An F45 studio costs $362,300 to $857,700 to build, against average sales of $480,832. At bottom-third sales of $281,691 it is 1.29 to 3.04 years. With no cost or profit data to work from, sales multiples are all an owner has, and they run gentler than a profit-based payback would.

$60,000 to $100,000 of additional funds covers three months. The minimum royalty for the same three months is $7,500. The F45 Training investment table lists that $7,500 as a separate line, which shows that the minimum royalty applies from the opening date. On average monthly sales of $40,069, three months of the flat $3,000 monthly marketing and technology obligation is another $9,000 on top.

The network of locations

Studios opened and closed, 2023 to 2025

Openings and departures are as the brand reported it; the 2025 closing figure of 708 is marked *: the brand's rows add to 708, one more than the 707 its outlet summary prints, which is the figure used elsewhere on this page.

Terminations rose 42, 46, 54 while openings fell 136, 34, 26. The crossover happened in 2024 and the gap has widened since. Across 2024 and 2025 the network went from 789 franchised studios to 707, 82 fewer, or 10.4% of the system.

Departures totaled 75, 72 and 69 across the three years. Departures each year equal about 10% of F45's studios. What changed is the replacement rate: 136 openings covered the 2023 departures comfortably, 34 covered less than half of 2024's and 26 covered less than 40% of 2025's.

85 signed agreements sit unopened against 22 projected openings. A quarter of the backlog is expected to convert. Against 54 terminations in 2025, that projection implies another year of contraction. That is the context for any existing owner weighing a lease renewal or a resale.

Terminations run about four times the other departure routes combined. In 2025, F45 recorded 54 terminations, 13 non-renewals and 2 studios that stopped operating for other reasons. A termination is the franchisor ending the agreement, so most F45 departures come from the franchisor ending the agreement.

Questions we get asked

Questions owners ask.