Oxi Fresh franchise unit economics
Oxi Fresh franchisees run a low-moisture carpet cleaning business from a van. All jobs booked through a central scheduling center, across a protected territory of roughly 110,000 households. Across 178 active operators the 2025 average was $156,833 of sales on 631 jobs, with a median of $110,981 on 469 jobs. The royalty is a flat $475 a month.
- Primary source
- Oxi Fresh Franchising Co., Inc., 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 178 of 454 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
A job is worth about $251.78 here, and that price changes little, $272.45 at the top fifth against $240.39 at the bottom. What moves is volume: 1,596 jobs a year against 162. And because the royalty is a flat $475 a month, it costs the top fifth 1.38% of revenue and the bottom fifth 15.47%.
- The royalty is a flat $475 a month, which lands very differently by size.1.38% of a top-fifth operator’s revenue and 15.47% of a bottom-fifth one’s *, $5,700 a year owed identically whether a business bills $412,663 or $36,851.
- Job price is nearly constant and job count is 9.85 times apart.$272.45 against $240.39 on 1,596 jobs against 162 *, so the 11.2 times revenue gap is almost entirely how many jobs got done.
- The average operator does 631 jobs and the median 469.On $156,833 and $110,981 of sales, so the median runs at 70.8% of the average *, and 50 of the 178 reach that average.
- Brand charges run 4.53% at the top fifth and 21.98% at the bottom.Before the per-job fee *, because $8,100 of royalty, advertising minimum and line charges arrive whatever the volume.
- The system lost 26 outlets in 2025.480 to 454, with openings down from 45 to 19 and 45 departures *, the first decline across the three years.
How much does a Oxi Fresh franchise make?
The average Oxi Fresh unit reported $156,833 of revenue in the 2026 FDD, and the median reported $110,981. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The job as the unit
Everything here is a job at about two hundred and fifty dollars.
| Group | Average sales | Jobs a year | Jobs a week * | Job price | Sales a week * |
|---|---|---|---|---|---|
| Top fifth | $412,662.56 | 1,596 | 30.7 | $272.45 | $7,936 |
| Second fifth | $157,919.00 | 619 | 11.9 | $269.45 | $3,037 |
| Middle fifth | $109,892.36 | 476 | 9.2 | $243.01 | $2,113 |
| Fourth fifth | $74,756.60 | 331 | 6.4 | $235.74 | $1,438 |
| Lower fifth | $36,850.64 | 162 | 3.1 | $240.39 | $709 |
| All 178 | $156,833.04 | 631 | 12.1 | $251.78 | $3,016 |
Sales, jobs and job prices are as the brand reported it and the weekly figures divide them across 52 weeks, marked *.
The average operator runs about 12 jobs a week. 631 a year *, against 31 a week in the top fifth and 3 in the bottom, which is the honest description of what separates the two ends.
One more job a week is worth $13,093 a year. At the combined average price *, which is 8.3% of what the average operator bills, so small volume changes move this business a long way.
Job price varies by 13.3% across the fifths while revenue varies by 1,020%. $272.45 to $240.39 against $412,663 to $36,851 *. The clearest statement that this model is sold on capacity.
The top fifth charges $32.06 more a job than the bottom. Which across the bottom fifth’s 162 jobs would be worth $5,194 *, against the $375,812 of revenue that separates the two groups, so pricing is the smaller lever by far.
Every job is booked through the central scheduling center. At $15 a completed job, and quotes typically have a $15 scheduling charge meant to offset it. So the fee is designed to be passed to the customer.
Top performers
What separates the top Oxi Fresh performers
Oxi Fresh splits its locations into groups instead of publishing one average. The best group averaged $412,663 a year. The worst averaged $36,851. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $110,981. The average was $156,833. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 11.2× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 110,000 households. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $50,700 to $87,304, a 1.7× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Jobs, the operating driver.This model bills on jobs. Every job is won again, so the owner works on how many quotes turn into work and what the average job is worth when it does. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 7.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.178 of 454 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
The five groups, ranked by sales
Eleven times the revenue, and the same price a job.
| Group | Operators | Average sales | Median sales | Average jobs | Median jobs | Average job price | Median job price |
|---|---|---|---|---|---|---|---|
| Top fifth | 35 | $412,662.56 | $323,939.07 | 1,596 | 1,255 | $272.45 | $251.31 |
| Second fifth | 35 | $157,919.00 | $150,781.46 | 619 | 598.5 | $269.45 | $259.57 |
| Middle fifth | 36 | $109,892.36 | $111,263.47 | 476 | 484 | $243.01 | $228.95 |
| Fourth fifth | 36 | $74,756.60 | $76,900.20 | 331 | 336 | $235.74 | $231.25 |
| Lower fifth | 36 | $36,850.64 | $38,868.81 | 162 | 163.5 | $240.39 | $226.59 |
| All 178 | 178 | $156,833.04 | $110,980.59 | 631 | 469 | $251.78 | $239.36 |
Every figure is as the brand reported it for operators who completed at least one job in every month of 2025, excluding company and affiliate outlets and the 45 outlets that closed during the year.
The top fifth bills 11.2 times the bottom fifth on 9.85 times the jobs. $412,662.56 against $36,850.64 and 1,596 against 162 *, so volume accounts for almost the whole gap, and price the rest.
The top fifth is the only group whose median sits far below its average. $323,939.07 against $412,662.56, while the three lowest fifths each have a median within $2,200 of their own mean *, so the bottom of this system is evenly packed.
The highest-selling operators billed $1,518,707.75 and the lowest-selling $7,704. 197 times *, and the highest-selling alone is 3.68 times the top fifth’s own average.
The middle fifth’s median exceeds its average. $111,263.47 against $109,892.36, as does the fourth fifth’s and the lower fifth’s, the shape of tightly grouped groups with the pull coming from above.
Fifty of the 178 reach the combined average. 28.1%, while within each of the bottom three fifths more than half clear their own group average, which is what evenly packed groups look like.
A flat royalty
The royalty is a number, so size decides what it costs you. (Items 5 and 6)
| Charge | Rate | Top fifth | Middle fifth | All 178 | Lower fifth |
|---|---|---|---|---|---|
| Royalty | $475 a month, flat | $5,700 | $5,700 | $5,700 | $5,700 |
| Advertising and technology | 3% or $150 a month | $12,380 | $3,297 | $4,705 | $1,800 |
| Line and number charges | $50 a month | $600 | $600 | $600 | $600 |
| Before the job fee | n/a | $18,680, 4.53% | $9,597, 8.73% | $11,005, 7.02% | $8,100, 21.98% |
| Job fee | $15 a completed job | $23,940 | $7,140 | $9,465 | $2,430 |
| With the job fee | n/a | $42,620, 10.33% | $16,737, 15.23% | $20,470, 13.05% | $10,530, 28.57% |
| Equipment and supplies purchases | 3% of revenue, bought from the brand | $12,380 | $3,297 | $4,705 | $1,106 |
Every rate and minimum is as the brand reported it and each dollar figure and share is marked. With the job fee shown separately because quotes typically add a $15 scheduling charge intended to offset it.
The flat royalty is 11 times heavier on the bottom fifth than the top. 15.47% against 1.38% of revenue *. The sharpest illustration in this library of what a dollar royalty does to a small operator.
3% overtakes the advertising minimum at $60,000 of revenue. *, which the lower fifth sits below at $36,851, so the smallest operators pay the $1,800 minimum.
$8,100 of charges arrive before a single job is booked. The royalty, the advertising minimum and the line charges *, which is 22.0% of a bottom-fifth operator’s whole year and 2.0% of a top-fifth one’s.
A further 3% of revenue must be spent buying equipment and supplies from the brand. An annual purchase minimum, so the brand’s total take on the average operator, counting that purchase, is $25,175 or 16.05% of revenue *.
Both the royalty and the minimum advertising charge ratchet. The royalty by the consumer price index plus up to 5% each May, always at or above the prior year. The advertising minimum by the index plus up to 20% on 60 days&rsquo. Notice. So the fixed base grows faster than inflation by design.
Territory and the system
Ninety-six opened, a hundred and four left.
| Year | At start | Opened | Terminations | Non-renewals | At end | Net * |
|---|---|---|---|---|---|---|
| 2023 | 462 | 45 | 27 | 4 | 476 | +14 |
| 2024 | 476 | 32 | 19 | 9 | 480 | +4 |
| 2025 | 480 | 19 | 28 | 17 | 454 | −26 |
Every figure is as the brand reported it and the net column is marked. Across a system that opened 96 outlets and lost 104 in three years.
Openings fell 58% while departures rose. 45 to 32 to 19 against 31, 28 and 45 *, and 2025 is the first year the system shrank, by 26 outlets.
An outlet is a territory, and an operator holds several. 178 active operators run 396 businesses in protected territories, 2.2 each *, so the per-operator figures on this page cover more than one territory on average.
A protected territory is 110,000 households for $47,900. 44 cents a household *, with a second franchise at 75% of the fee and a third and beyond at 65%, so the fourth territory costs $31,135.
Opening costs $50,700 to $87,304. 32% to 56% of what the average operator bills in a year *, with $47,900 to $69,874 of it going to the brand or an affiliate, so the entry cost is almost entirely the franchise itself.
Selling the business costs 30% of the price, floored and capped. A resale assistance fee of 30% of total consideration, with a minimum of $10,000 and a maximum of $20,000. So on a sale above $66,667 the cap holds and the effective rate falls.
Questions we get asked
Questions an owner asks.
What does an Oxi Fresh operator bill?
Across 178 active operators in 2025, the average was $156,833.04 of sales on 631 jobs and the median $110,980.59 on 469 jobs. By fifth the averages were $412,662.56, $157,919.00, $109,892.36, $74,756.60 and $36,850.64. The highest-selling billed $1,518,707.75 and the lowest-selling $7,704.
What is a job worth?
$251.78 on average and $239.36 at the median. By fifth the average job price runs $272.45, $269.45, $243.01, $235.74 and $240.39, a 13.3% range against a revenue range of more than ten times. So the difference between operators is volume.
What does the brand take?
A flat $475 a month in royalty, plus an advertising and technology fee of 3% of gross revenues or $150 a month, whichever is greater. A job fee adds $15 for each completed job, $40 a month for each co-op line and $10 a month for the national toll-free number. Separately, at least 3% of gross revenues must be spent each year buying equipment and supplies from the brand.
What does that come to?
On our reading, before the job fee it is 4.53% of revenue at the top fifth, 7.02% at the combined average and 21.98% at the lower fifth. With the job fee those become 10.33%, 13.05% and 28.57%. Quotes typically have a $15 scheduling charge intended to offset the per-job fee, so the first set of figures is the fairer read.
Why does the royalty hit small operators so hard?
Because it is a number. $475 a month is $5,700 a year whether a business bills $412,663 or $36,851, 1.38% of revenue in the first case and 15.47% in the second. Both the royalty and the $150 advertising minimum can rise annually by the consumer price index plus a margin. Each stays at or above the prior year.
What does a territory cost?
$47,900 for a protected territory of approximately 110,000 households, which is 44 cents a household. A second franchise costs 75% of the then-current fee and a third and each one after 65%. Veterans get 10% off under VetFran. A larger territory can only be had by buying another franchise.
How stable is the system?
454 franchised outlets at the end of 2025, down from 480. Across the three years 96 opened and 104 left, 74 terminations and 30 non-renewals. Openings fell from 45 to 19 while departures rose to 45 in 2025. 45 outlets closed at some point during 2025, every one of them having traded at least twelve months.
Which two numbers should run monthly?
Jobs a week against 12.1, since each one costs $251.78 of revenue and one more a week is worth $13,093 a year. And revenue against $5,000 a month, which is where 3% overtakes the advertising minimum and the fixed base stops dominating.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Oxi Fresh
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Oxi Fresh locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many jobs is your week holding?
A structured review of your unit economics, cash forecast. Reporting, built around 12.1 jobs a week at $251.78 each, the $8,100 that arrives before a job is booked. The $60,000 where 3% overtakes the minimum advertising charge.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Oxi Fresh reads against the rest of the carpet and floor care group: AdvantaClean · Chem-Dry · Garage Force · Garage Living · PremierGarage · Stanley Steemer. The carpet and floor care guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.
- How much of Item 19 can I rely on?What a financial performance representation does and does not tell you.