Carpet and floor care franchise finance
The median brand here reports average revenue of $698,406 a unit. Percentage fees at the median brand come to 8.8% of sales. The median cost to open runs $157,420 to $247,950.
Carpet and floor care franchises at a glance
- Averan Franchise compares fourteen carpet and floor care franchise brands, each from its own 2026 FDD.
- The cost to open a carpet and floor care franchise runs from $50,700 at Oxi Fresh to $509,745 at Stanley Steemer.
- Stanley Steemer reports the highest average sales of these brands, at $1,742,025, and Oxi Fresh the lowest, at $156,833.
- Franchise fees take 6.12% to 11% of sales across the twelve brands where Averan Franchise works out the figure.
These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Find a carpet and floor care brand
This guide covers fourteen brands, each from its own 2026 FDD. Open one, or pick two and compare them.
All 14 brands
The brands in this group
Each brand has its own page on how its locations make money, with every figure set out against the brand’s disclosure document it comes from.
- AdvantaClean Full P&L · Franchisor restates its own profit under current fees
- Chem-Dry Forward projection only, one van, standard territory
- Garage Force Every reporting business named with revenue and invoice count
- Garage Living Cost of goods, labor and margin add to exactly 100%
- GarageExperts 110 locations · Single-territory and multi-territory owners reported apart
- Granite Garage Floors 57 locations · Sales per franchise and per territory
- Heaven's Best 430 locations · Royalty set by territory population
- Hello Garage 73 locations · Revenue by year of operation, company-owned and franchised
- MilliCare 48 locations · Results by number of territories held
- Oxi Fresh A flat $475 royalty, so size decides what franchise fees cost you
- PremierGarage Average, median, 75th percentile, 25th percentile, middle-half average and middle-half median, each published for SINGLE-TERRITORY and MULTI-TERRITORY franchisees separately and for both 2024 and 2025
- Sir Grout 91 locations · Quartiles and years open
- Stanley Steemer Sales nationwide and by region for 208 franchisees · Advertising must reach 10% of sales, with the brand's own fee counted inside it
- Zerorez average/median/high-low with COGS, gross profit, advertising and contribution margin · The minimum royalty is exactly 6% of the revenue you are obliged to bill
The figures, brand by brand
| Measure | Median | Brands | Basis |
|---|---|---|---|
| Average sales per unit | $698,406 | 12 of 14 | Median of each brand’s disclosed average |
| Median sales per unit | $556,292 | 12 of 14 | Median of each brand’s disclosed median |
| Initial franchise fee | $49,250 | 14 of 14 | |
| Royalty | 6% | 14 of 14 | Headline rate |
| Brand or advertising fund | 2% | 13 of 14 | |
| Fees paid to the brand | 8.8% | 12 of 14 | Royalty, brand fund and other fees paid to the brand or its affiliates, as a share of average sales |
| Cost to open, low | $157,420 | 14 of 14 | |
| Cost to open, high | $247,950 | 14 of 14 | |
| Profit margin | Fewer than three disclose | 1 of 14 | Each brand’s own profit line; definitions differ |
| Labor, share of revenue | Fewer than three disclose | 2 of 14 | |
| Building costs, share of revenue | Fewer than three disclose | 0 of 14 | |
| Unit growth over each FDD’s Item 20 period (2025, or 2023 to 2025) | -2% | 14 of 14 | (End − start) ÷ start |
| Customers lost over each FDD’s Item 20 period (2025, or 2023 to 2025) | 9.4% | 13 of 14 | Terminated, non-renewed, reacquired and ceased, ÷ opening units; transfers excluded |
Each figure is the median of the brands that disclose it, and the Brands column counts them.
How we calculated this
Revenue is each brand's own reported figure on its own unit basis, so the median describes the group and no single brand. Growth and customers lost are our calculations from each brand's outlet table. Where fewer than three brands disclose a figure, no benchmark is shown.
The model
The business model the top performers in carpet and floor care are running
What the top performers can do that others cannot
Eight of the fourteen brands here sell one job at a time. Rostering against demand is the constraint.
What the customer is buying
The customer buys a quoted job, usually once. At one of them the model is different: the customer buys work that repeats on a schedule, which asks something else of the owner. A location at the middle brand sells $709,902 a year, and the median top group sells $1,590,434. The offer is the same at both ends of that range, so the difference is volume. The product is the same.
Who the customer is, and how often they come back
This is an acquisition business. Each job is won again, so lead flow, the close rate and what the average job is worth decide the year. Among the carpet and floor care brands that publish it, a median 39% of locations reach their own brand’s average. The top group sells $1,564,252 against $149,829 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $50,700 to $509,745 across the group, and inside one brand the top of the range is typically 1.6 times the bottom. At the middle brand the cost stack runs wages 28.4%, cost of sales 35.6%, franchise fees 8.8% of sales. What is left runs 18.0% at the middle brand, which is $282,035 a year at the top group and $27,014 at the bottom. The percentage changes little between them; the dollars change a lot. Cash and earned revenue arrive in different periods here, so the cash forecast matters more than the profit line in any given month.
Top performers
These are the things that separate top performers in carpet and floor care
Across the carpet and floor care brands that publish both figures, the median top group of locations sells $1,564,252 a year and the median bottom group sells $149,829. Across these brands, a median of 39% of locations reach their own brand’s average.
Decided before you open
- Opening cost against sales.The top group sells $1,564,252 a year against a build that tops out at $509,745, so at the heavy end of the range a location sells $3.07 for every dollar it cost to open.
Live operating levers
- Eight of the fourteen brands here sell one job at a time.
Business model attribute
- Service
- Jobs quoted and won one at a time
- Unit economics
- Jobs a week times the average ticket
- Wages by brand.Wages run 24.2% of sales at Garage Living and 32.7% at AdvantaClean, the two brands that disclose them. The levers are scheduling against booked demand hour by hour, sales per paid hour, and keeping part of pay variable. On the top group’s $1,564,252 of sales, a point of wages is $15,643 a year; on the bottom group’s $149,829 it is $1,498.
- Cost of goods by brand.Products and materials take 35.6% of sales at the middle brand, 17.1% to 42.5% across the four that disclose it. The levers on this line are buying on the brand program, holding the price list instead of discounting to close, and counting waste weekly.
- Profit margin.AdvantaClean is the one brand here that publishes a profit line, and it keeps 18.0% of sales. The cost lines above move by a few points between the highest-selling and lowest-selling locations while sales move by multiples. At an 18.0% margin, the top group earns $282,035 a year and the bottom group $27,014.
- Fees as a share of sales.Fees run a median 8.8% of sales across twelve brands, from 6.1% to 11.0%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $1,564,252 the fees cost $137,654 a year; at $149,829 they cost $13,185.
Context you underwrite around
- First-year build-up.One of fourteen filings in this group show how a new location builds up. The others do not show it.
- Brands without sales bands.Two brands publish only an average, with no sales bands.
Operating levers
What each brand’s top performers actually work on
These are the levers each brand's filing supports. Each brand has three to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
14 brands
AdvantaClean
Carpet and floor care
- Wages. Wages take 32.7% of sales, against 18.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. Fees run about 10.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Chem-Dry
Carpet and floor care
- Routes. Each van costs the same per day. Track stops per van and the distance between them.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Garage Force
Carpet and floor care
- Products and materials. Products and materials take 30.0% of sales. The levers are buying terms, price discipline and waste.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
- Fees. Fees run about 6.1% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Garage Living
Carpet and floor care
- Products and materials. Products and materials take 41.3% of sales. The levers are buying terms, price discipline and waste.
- Sales depend on installations. The sale happens in the customer’s home, so the owner works on how many appointments are booked, how many close, and what the average install is worth.
- Fees and the minimum. Fees run about 8.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
GarageExperts
Carpet and floor care
- Fees and the minimum. Fees run about 8.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
- Sales depend on installations. The sale happens in the customer’s home, so the owner works on how many appointments are booked, how many close, and what the average install is worth.
Granite Garage Floors
Carpet and floor care
- Fees and the minimum. Fees run about 9.7% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Sales depend on installations. The sale happens in the customer’s home, so the owner works on how many appointments are booked, how many close, and what the average install is worth.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
Heaven's Best
Carpet and floor care
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
Hello Garage
Carpet and floor care
- Fees and the minimum. Fees run about 8.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
- Sales depend on installations. The sale happens in the customer’s home, so the owner works on how many appointments are booked, how many close, and what the average install is worth.
MilliCare
Carpet and floor care
- Fees and the minimum. Fees run about 9.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.
Oxi Fresh
Carpet and floor care
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
- Fees and the minimum. Fees run about 7.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
PremierGarage
Carpet and floor care
- Sales depend on service calls. A technician finishes only so many calls a day, so the owner works on how many of them turn into paid work and what the average ticket is worth.
- Fees and the minimum. Fees run about 6.8% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Sir Grout
Carpet and floor care
- Fees and the minimum. Fees run about 9.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
Stanley Steemer
Carpet and floor care
- Claims. The work is done first and the carrier pays later, so you fund wages and materials until the claim is paid. Track days to collect.
- Gift cards. Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Fees and the minimum. Fees run about 11.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Zerorez
Carpet and floor care
- Products and materials. Products and materials take 42.5% of sales. The levers are buying terms, price discipline and waste.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
- Fees and the minimum. Fees run about 9.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Carpet and floor care cost lines as a share of sales
Four of the fourteen carpet and floor care brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.
| Brand | Wages | Rent and space | Cost of goods |
|---|---|---|---|
| AdvantaClean | 32.7% | Not disclosed | 17.1% |
| Garage Force | Not disclosed | Not disclosed | 30.0% |
| Garage Living | 24.2% | Not disclosed | 41.3% |
| Zerorez | Not disclosed | Not disclosed | 42.5% |
How fast new carpet and floor care locations build sales
The pages for two of the fourteen carpet and floor care brands in Averan Franchise show how a new location's sales build after opening, by month or by years open, in dollars from each brand's FDD. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.
Common questions
How much does a carpet and floor care franchise cost to open?
Among the fourteen carpet and floor care brands in Averan Franchise that publish it, the cost to open runs from $50,700 at Oxi Fresh to $509,745 at Stanley Steemer, according to their 2026 FDDs.
Which carpet and floor care franchise costs the least to open?
Oxi Fresh has the lowest starting cost of the carpet and floor care brands in Averan Franchise, at $50,700 to $87,304.
Which carpet and floor care franchise has the highest average sales?
Stanley Steemer reports the highest average sales of the carpet and floor care brands in Averan Franchise, at $1,742,025 in its 2026 FDD.
What do carpet and floor care franchise fees cost as a share of sales?
Across the twelve carpet and floor care brands where Averan Franchise works out the figure, franchise fees take 6.12% to 11% of sales.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many jobs did you run last week?
We review your unit economics and cash forecast and build your reporting around job count, the minimum fee your brand imposes. A chart of accounts mapped to the benchmark you are being measured against.
Talk to AveranWhere these figures come from
Every figure here comes from the brands' 2026 FDDs and is unaudited by us. We are unaffiliated with the brands. The medians, growth and customers lost figures are our own calculations. The figures describe past performance at other businesses. They are not a projection of your results. This page is an educational summary and is not an offer to sell a franchise or financial, legal or tax advice. All trademarks belong to their owners. How Averan reads a Franchise Disclosure Document.