Lawn, pest and irrigation franchise finance
The median brand here reports average revenue of $514,024 a unit. Percentage fees at the median brand come to 10% of sales. The median cost to open runs $117,570 to $162,612.
Lawn, pest and irrigation franchises at a glance
- Averan Franchise compares eighteen lawn, pest and irrigation franchise brands, each from its own 2026 FDD.
- The cost to open a lawn, pest and irrigation franchise runs from $25,500 at Pest Authority to $252,850 at The Grounds Guys.
- Weed Man reports the highest average sales of these brands, at $2,042,514, and Lawn Squad the lowest, at $114,229.
- Franchise fees take 4.38% to 22.87% of sales across the fifteen brands where Averan Franchise works out the figure.
These figures come from each brand's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Find a lawn, pest and irrigation brand
This guide covers eighteen brands, each from its own 2026 FDD. Open one, or pick two and compare them.
All 18 brands
The brands in this group
Each brand has its own page on how its locations make money, with every figure set out against the brand’s disclosure document it comes from.
- Augusta Lawn Care 176 locations · Flat monthly royalty
- Conserva Irrigation Full P&L · Customers times visits times ticket rebuilds the revenue line
- Heroes Lawn Care 62 locations · Flat monthly fee, no royalty
- Lawn Doctor Revenue by group · Customer years open of 6.80 years against a margin that excludes labor
- Lawn Pride 42 locations · Gross sales per customer
- Lawn Squad 19 locations · Estimate conversion against the company outlets
- Mosquito Authority 521 locations · Company territory against the franchised average
- Mosquito Hunters 145 locations · Treatments performed against the season
- Mosquito Joe Revenue by group · Revenue per customer flat across years open, so the business reduces to customer count and retention
- Mosquito Shield Flat price against a difference of 2.7 times in customers per territory
- Mosquito Squad Fixed appointment count against a difference of 4.2 times in ticket
- MosquitoNix 21 locations · Affiliate markets' profit after imputed charges
- Pest Authority 341 locations · No Item 19; fee schedule and territory counts
- Pestmaster Territory count accounts for 2.4% of the variation
- SpringGreen 126 locations · Gross sales per production vehicle and by territory size
- The Grounds Guys Revenue by group · Three-year maturity doubles revenue, against openings collapsing and terminations accelerating
- U.S. Lawns Net profit published after owner salary
- Weed Man A $30,000 unit territory that produces about $393,088 a year
The figures, brand by brand
| Measure | Median | Brands | Basis |
|---|---|---|---|
| Average sales per unit | $514,024 | 15 of 18 | Median of each brand’s disclosed average |
| Median sales per unit | $469,414 | 10 of 18 | Median of each brand’s disclosed median |
| Initial franchise fee | $45,000 | 18 of 18 | |
| Royalty | 8% | 17 of 18 | Headline rate |
| Brand or advertising fund | 2% | 17 of 18 | |
| Fees paid to the brand | 10% | 15 of 18 | Royalty, brand fund and other fees paid to the brand or its affiliates, as a share of average sales |
| Cost to open, low | $117,570 | 17 of 18 | |
| Cost to open, high | $162,612 | 17 of 18 | |
| Profit margin | 24.4% | 6 of 18 | Each brand’s own profit line; definitions differ |
| Labor, share of revenue | 24.7% | 6 of 18 | |
| Building costs, share of revenue | 3.6% | 4 of 18 | |
| Unit growth over each FDD’s Item 20 period (2025, or 2023 to 2025) | 3% | 16 of 18 | (End − start) ÷ start |
| Customers lost over each FDD’s Item 20 period (2025, or 2023 to 2025) | 5.3% | 16 of 18 | Terminated, non-renewed, reacquired and ceased, ÷ opening units; transfers excluded |
Each figure is the median of the brands that disclose it, and the Brands column counts them.
How we calculated this
Revenue is each brand's own reported figure on its own unit basis, so the median describes the group and no single brand. Growth and customers lost are our calculations from each brand's outlet table. Where fewer than three brands disclose a figure, no benchmark is shown.
The model
The business model the top performers in lawn, pest and irrigation are running
What the top performers can do that others cannot
Five of the eighteen brands here sell a visit at a time. Three of them run a recurring plan, and turning a first visit into a standing arrangement is a skill in itself. Rostering against demand is the constraint: wages run 24.7% of sales at the middle brand, second to products and materials at 31.2%.
What the customer is buying
The customer buys a service booked when it is needed. At four of them the model is different: the customer buys a recurring account billed monthly, which asks something else of the owner. A location at the middle brand sells $514,024 a year, and the median top group sells $1,627,116. The offer is the same at both ends of that range, so the difference is volume.
Who the customer is, and how often they come back
The customer relationship sits between the two: some repeat, some are won once, and the mix decides how much has to be spent on marketing. A median 32% of locations reach their own brand’s average, so most of the system is below the number the brand advertises, and the gap usually comes from low demand. Effort is usually not the cause. The top group sells $1,627,116 against $150,856 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $25,500 to $252,850 across the group, and inside one brand the top of the range is typically 1.4 times the bottom. At the middle brand the cost stack runs wages 24.7%, occupancy 3.6%, cost of sales 31.2%, franchise fees 10.0% of sales. What is left runs 24.4% at the middle brand, which is $397,342 a year at the top group and $36,839 at the bottom. The percentage changes little between them; the dollars change a lot. Five of these brands publish how a new location builds up, so the first year can be read out of the document instead of guessed at.
Top performers
These are the things that separate top performers in lawn, pest and irrigation
Across the lawn, pest and irrigation brands that publish both figures, the median top group of locations sells $1,627,116 a year and the median bottom group sells $150,856. Across these brands, a median of 32% of locations reach their own brand’s average.
Decided before you open
- Opening cost against sales.The top group sells $1,627,116 a year against a build that tops out at $252,850, so at the heavy end of the range a location sells $6.44 for every dollar it cost to open.
- Rent as a share of sales.Occupancy runs 3.6% of sales at the middle brand, which on median sales of $514,024 is $18,633 of rent a year. That same $18,633 is 1.1% of sales at the top group and 12.4% at the bottom. Top-group locations put more sales through the same square footage, with longer earning hours, a second daypart, and a site picked for traffic.
Live operating levers
- Five of the eighteen brands here sell a visit at a time.
Business model attribute
- Service
- Single visits
- Unit economics
- Visits times the revenue for each visit
- Four of the eighteen brands here sell a contract that bills every month.
Business model attribute
- Service
- Service contracts that bill every month
- Unit economics
- Accounts times monthly billing, less accounts lost
- Seven of the eighteen brands here run a recurring plan.
Business model attribute
- Service
- Recurring plans and booked return visits
- Unit economics
- Customers on a plan times visits a month
- Five of the eighteen brands here publish how a new location builds up.
Business model attribute
- Service
- The FDD’s month-by-month build-up of a new location
- Unit economics
- Months until sales cover costs
- Wages by brand.Wages run 24.7% of sales at the middle brand and 11.3% to 44.7% across the six that disclose it. The levers are scheduling against booked demand hour by hour, sales per paid hour, and keeping part of pay variable. On the top group’s $1,627,116 of sales, a point of wages is $16,271 a year; on the bottom group’s $150,856 it is $1,509.
- Cost of goods by brand.Products and materials take 31.2% of sales at the middle brand, 12.9% to 66.2% across the seven that disclose it. The levers on this line are buying on the brand program, holding the price list instead of discounting to close, and counting waste weekly.
- Profit margin.Of the six brands that publish a profit line, the middle one keeps 24.4% of sales, from 9.4% to 35.0%. The cost lines above move by a few points between the highest-selling and lowest-selling locations while sales move by multiples. At a 24.4% margin, the top group earns $397,342 a year and the bottom group $36,839.
- Fees as a share of sales.Fees run a median 10.0% of sales across fifteen brands, from 4.4% to 22.9%. Where a minimum applies, lower-selling locations pay a higher effective rate. At $1,627,116 the fees cost $162,712 a year; at $150,856 they cost $15,086.
Context you underwrite around
- First-year build-up.Five of eighteen filings in this group show how a new location builds up. The others do not show it.
Operating levers
What each brand’s top performers actually work on
These are the levers each brand's filing supports. Each brand has three to five, read from its own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
18 brands
Augusta Lawn Care
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 4.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
Conserva Irrigation
Lawn, pest and irrigation
- Products and materials. Products and materials take 44.8% of sales, against 20.8% kept at the end. The levers are buying terms, price discipline and waste.
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Fees and the minimum. Fees run about 9.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Heroes Lawn Care
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 4.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Jobs. Each job is won separately. Track how many quotes turn into work and the average job value.
- Service and retail mix. Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Lawn Doctor
Lawn, pest and irrigation
- Products and materials. Products and materials take 13.4% of sales. The levers are buying terms, price discipline and waste.
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Lawn Pride
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 10.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
Lawn Squad
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 22.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
Mosquito Authority
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 13.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
- Routes. Each van costs the same per day. Track stops per van and the distance between them.
Mosquito Hunters
Lawn, pest and irrigation
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
Mosquito Joe
Lawn, pest and irrigation
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Fees and the minimum. Fees run about 22.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Mosquito Shield
Lawn, pest and irrigation
- Products and materials. Products and materials take 31.2% of sales, against 35.0% kept at the end. The levers are buying terms, price discipline and waste.
- Occupancy cost. Rent and building costs take 1.8% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.
- Fees. Fees run about 10.0% of sales. No minimum royalty applies, so the charge rises and falls with sales.
Mosquito Squad
Lawn, pest and irrigation
- Products and materials. Products and materials take 43.1% of sales, against 31.6% kept at the end. The levers are buying terms, price discipline and waste.
- Occupancy cost. Rent and building costs take 3.7% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Visits. Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. Fees run about 11.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
MosquitoNix
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 13.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Sales depend on installations. The sale happens in the customer’s home, so the owner works on how many appointments are booked, how many close, and what the average install is worth.
- Wages. Wages take 26.1% of sales, against 28.0% kept at the end. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Products and materials. Products and materials take 15.8% of sales, against 28.0% kept at the end. The levers are buying terms, price discipline and waste.
Pest Authority
Lawn, pest and irrigation
- Fees and the minimum. The brand’s charges are set dollar amounts, so they take a larger share of sales at lower-selling locations.
- Routes. Each van costs the same per day. Track stops per van and the distance between them.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Pestmaster
Lawn, pest and irrigation
- Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Fees and the minimum. Fees run about 9.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
SpringGreen
Lawn, pest and irrigation
- Fees and the minimum. Fees run about 11.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Routes. Each van costs the same per day. Track stops per van and the distance between them.
- Sales depend on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year.
- Memberships and rebooking. A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
The Grounds Guys
Lawn, pest and irrigation
- Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.
- Fees and the minimum. Fees run about 9.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
U.S. Lawns
Lawn, pest and irrigation
- Products and materials. Products and materials take 66.2% of sales, against 18.7% kept at the end. The levers are buying terms, price discipline and waste.
- Accounts. Accounts bill year after year. Track how many you keep as well as how many you win.
- Fees and the minimum. Fees run about 6.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year. This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Weed Man
Lawn, pest and irrigation
- Routes. Each van costs the same per day. Track stops per van and the distance between them.
- Fees and the minimum. Fees run about 8.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Lawn, pest and irrigation cost lines as a share of sales
Eight of the eighteen lawn, pest and irrigation brands in Averan Franchise disclose what their locations spend on wages, rent and space, or cost of goods. Each figure is a share of the average location's sales, from the brand's 2026 FDD. Rent and space covers rent and the other costs of the premises.
| Brand | Wages | Rent and space | Cost of goods |
|---|---|---|---|
| Conserva Irrigation | 28.0% | Not disclosed | 44.8% |
| Lawn Doctor | Not disclosed | Not disclosed | 13.4% |
| Mosquito Authority | 44.7% | 7.9% | Not disclosed |
| Mosquito Shield | 11.3% | 1.8% | 31.2% |
| Mosquito Squad | 23.3% | 3.7% | 43.1% |
| MosquitoNix | 26.1% | 3.5% | 15.8% |
| SpringGreen | 18.8% | Not disclosed | 12.9% |
| U.S. Lawns | Not disclosed | Not disclosed | 66.2% |
How fast new lawn, pest and irrigation locations build sales
The pages for four of the eighteen lawn, pest and irrigation brands in Averan Franchise show how a new location's sales build after opening, by month or by years open, in dollars from each brand's FDD. The months before sales cover costs are the ones to plan cash for, and the minimum fee calculator shows what the fees cost during them.
Common questions
How much does a lawn, pest and irrigation franchise cost to open?
Among the seventeen lawn, pest and irrigation brands in Averan Franchise that publish it, the cost to open runs from $25,500 at Pest Authority to $252,850 at The Grounds Guys, according to their 2026 FDDs.
Which lawn, pest and irrigation franchise costs the least to open?
Pest Authority has the lowest starting cost of the lawn, pest and irrigation brands in Averan Franchise, at $25,500 to $105,700.
Which lawn, pest and irrigation franchise has the highest average sales?
Weed Man reports the highest average sales of the lawn, pest and irrigation brands in Averan Franchise, at $2,042,514 in its 2026 FDD.
What do lawn, pest and irrigation franchise fees cost as a share of sales?
Across the fifteen lawn, pest and irrigation brands where Averan Franchise works out the figure, franchise fees take 4.38% to 22.87% of sales.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many jobs did you run last week?
We review your unit economics and cash forecast and build your reporting around job count, a minimum fee your brand imposes. We also map your chart of accounts to the benchmark you are being measured against.
Talk to AveranWhere these figures come from
Every figure here comes from the brands' 2026 FDDs and is unaudited by us. We are unaffiliated with the brands. The medians, growth and customers lost figures are our own calculations. The figures describe past performance at other businesses. They are not a projection of your results. This page is an educational summary and is not an offer to sell a franchise or financial, legal or tax advice. All trademarks belong to their owners. How Averan reads a Franchise Disclosure Document.