Mosquito Squad franchise unit economics
Mosquito Squad franchisees spray homes for mosquitoes and ticks, selling seasonal recurring service appointments across one or more territories.
Mosquito Squad franchise at a glance
Mosquito Squad’s 15 company-owned territories, reported as one business, had net ordinary income of 31.6% of revenue in 2025. Mosquito Squad’s FDD defines net ordinary income as gross profit less operating expenses, with technician pay, marketing, royalties and vehicles counted in cost of goods.
Mosquito Squad franchisees averaged $493,200 of sales in fiscal 2025, according to Item 19 of Mosquito Squad’s 2026 FDD, issued 29 April 2026. The 217 in that group are 94%* of Mosquito Squad’s 232 locations. Fees paid to Mosquito Squad come to about 11.45%* of sales. A Mosquito Squad franchise costs $162,380 to $220,375 to open.
- A Mosquito Squad franchise costs $162,380 to $220,375 to open, including a $50,000 initial franchise fee, according to the brand's 2026 FDD.
- Mosquito Squad charges a royalty of 10% of sales and a $350 monthly technology fee.
- 35% of reporting Mosquito Squad locations reached the average.
- At the average Mosquito Squad location, wages took 23.3%, rent and space costs took 3.7% and cost of goods took 43.1% of sales.
- Work out Mosquito Squad's fees at your own sales with the minimum fee calculator.
These figures come from Mosquito Squad's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Revenue per service appointment runs $49 to $206 while appointments per customer hold at 6.1 to 6.5. That is $72 at the fourth quartile and $129 at the first, on the same number of visits *.
- From year nine the minimum royalty is $3,000 a month per territory. That is $36,000 a year, which the published rates would produce at $372,222 of revenue. The third and fourth quartiles average $238,904 and $101,689 *.
- At the fourth quarter's $101,689 the mature obligations come to $80,600, 79.3% of revenue. That is $36,000 of minimum royalty, $35,000 of local marketing, $5,400 of brand fund and $4,200 of website fee *.
- Close rate runs 25% to 81%. At a 25% close rate a franchisee needs 4.0 prospects for each customer against 1.2 at 81%, 3.2 times the leads for the same result *.
- Renewal runs 52% to 90% on roughly 790 customers a territory. At 790 customers, the 72% system average loses 221 customers a year against 79 at 90% *.
How much does a Mosquito Squad franchise make?
The average Mosquito Squad unit reported $493,200 of revenue in the 2026 FDD. The brand’s disclosure document puts net ordinary income at its company-owned territories at 31.6% of revenue. Fees come off the top first, at about 11.4% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Revenue per territory
Sales per territory by quartile, 2025
| quartile | Territories | Aggregate revenue | Average per territory | Highest | Lowest | Exceeding the group average |
|---|---|---|---|---|---|---|
| First | 54 | $61,984,164 | $1,147,855 | $2,929,941 | $679,499 | 18 (33%) |
| Second | 54 | $26,546,444 | $491,601 | $679,316 | $331,978 | 23 (43%) |
| Third | 54 | $12,900,831 | $238,904 | $330,985 | $168,706 | 24 (44%) |
| Fourth | 55 | $5,592,884 | $101,689 | $166,234 | $19,138 | 29 (53%) |
| All 217 | 217 | $107,024,322 | $493,200 | $2,929,941 | $19,138 | 77 (35%) |
As the brand reported it.
The first quartile bills $1,147,855 a territory and the fourth bills $101,689. That is 11.3 times *. And the first quartile holds 57.9% of the system's $107,024,322 while the fourth holds 5.2%. So half the territories produce 17.3% of the revenue between them.
The fourth quarter's lowest-selling territory billed $19,138. The top territory billed $2,929,941, 153 times as much. At the system average of $624 a customer that lowest-selling territory is serving 31 households *, which is a business that has yet to start.
35% of territories reach the system average of $493,200. Attainment rises as you go down the quartiles (33%, 43%, 44%, 53%) which is the signature of a distribution where the top group is stretched and the lower groups cluster tightly.
System sales grew 29.8% across five years, from $100,743,563 to $130,730,887. * Franchised revenue moved 24%, then −6%, 3%, 7% and 4% year on year, while the territory count went 213 to 232. So growth per territory has been roughly flat since 2022.
Top performers
What separates the top Mosquito Squad performers
Mosquito Squad splits its locations into groups instead of publishing one average. The top group averaged $1,147,855 a year. The lowest averaged $101,689. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The top band sells 11.3× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the number of vans, times the hours they run, times how full their schedules are. The build sets how much you can sell.
- Territory.This model sells from a territory quoted at 500,000 people, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $162,380 to $220,375, a 1.4× range inside one brand.
- Lease cost.Occupancy cost ran 3.7% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
- Fees and the minimum.Fees run about 11.4% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Products and materials.Cost of goods sold, which includes technician payroll, marketing and vehicles, takes 43.1% of sales, against net ordinary income of 31.6%. The levers are buying terms, price discipline and waste.
- Occupancy cost.Rent and building costs take 3.7% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Visits.Track how many visits happen, what each one is worth, and how many customers renew for the next season.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Context you underwrite around
- Locations included.These figures cover 217 of 232 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no median. The only margin figures in the document come from the brand’s own locations.
Top performers
How far apart the locations are
Mosquito Squad reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
From lead to customer
Close rate, renewal rate and revenue per customer, 2025
| quartile | Close rate | Renewal rate | Revenue per appointment | Revenue per customer | Appointments per customer * |
|---|---|---|---|---|---|
| First | 66% | 80% | $129 | $835 | 6.5 |
| Second | 54% | 75% | $106 | $651 | 6.1 |
| Third | 48% | 71% | $91 | $564 | 6.2 |
| Fourth | 37% | 64% | $72 | $441 | 6.1 |
| All 71 franchisees | 51% | 72% | $99 | $624 | 6.3 |
| Range | 25% – 81% | 52% – 90% | $49 – $206 | $270 – $1,040 | n/a |
Every rate is as the brand reported it; the appointments-per-customer column is marked *, dividing revenue per customer by revenue per appointment.
Appointments per customer land between 6.1 and 6.5 in every quartile. * The service calendar is effectively fixed, a season of treatments is a season of treatments. So the 1.8-times range in revenue per appointment, from $72 to $129, is price and add-on mix.
Revenue per appointment runs $49 to $206 across the 71. That is 4.2 times. At 6.3 appointments a customer, the difference between a $72 appointment and a $129 one is $359 a year per customer. On roughly 790 customers a territory that is $283,689 *.
The lowest-selling closer needs 4.0 prospects for each customer; the highest-selling needs 1.2. That is 25% against 81% *. Those closers get the same leads, and one does 3.2 times the work. On a business where marketing is a fixed $35,000 to $50,000 requirement, the close rate decides what that spend actually buys.
Renewal runs 52% to 90%, with a system average of 72%. At 790 customers a territory, a 72% renewal means 221 customers to replace each year; at 90% it is 79 *. That 142-customer difference is worth $88,608 of revenue at the system average of $624 a customer.
Close rate and renewal rate move together across the quartiles. That is 66% and 80% at the top, 37% and 64% at the bottom. The businesses that convert well also keep well, which points at service quality and communication, and both are the things a franchisee controls directly.
The brand’s own profit and loss
Profit and loss for company-owned territories, 2025
| Line | Amount | Share of revenue | Per territory * |
|---|---|---|---|
| Sales, services | $22,673,978 | 100.0% | $1,511,599 |
| Personnel costs, technicians | $5,280,346 | 23.3% | $352,023 |
| Program costs | $2,950,995 | 13.0% | $196,733 |
| Marketing costs | $857,273 | 3.8% | $57,152 |
| Product costs | $684,864 | 3.0% | $45,658 |
| Total cost of goods sold | $9,773,478 | 43.1% | $651,565 |
| Gross profit | $12,900,500 | 56.9% | $860,033 |
| Personnel expenses, admin | $3,239,933 | 14.3% | $215,996 |
| Facilities | $844,087 | 3.7% | $56,272 |
| Professional fees | $802,187 | 3.5% | $53,479 |
| Insurance | $522,612 | 2.3% | $34,841 |
| Office | $259,544 | 1.1% | $17,303 |
| Other operating | $49,758 | 0.2% | $3,317 |
| Travel | $12,160 | 0.1% | $811 |
| Total operating expenses | $5,730,281 | 25.3% | $382,019 |
| Net ordinary income | $7,170,219 | 31.6% | $478,015 |
Dollar figures and shares are as the brand reported it, reordered here by size within each block; the per-territory column is marked *.
These territories bill $1,511,599 each, three times the average franchised territory. That is $493,200 *. They sit above even the first franchised quarter's $1,147,855, so read the 31.6% as what a large, mature, clustered operation produces.
Fifteen territories share one set of overheads. Administrative personnel take 14.3%, facilities 3.7%, professional fees 3.5% and insurance 2.3%, $382,019 a territory. A single-territory Mosquito Squad franchisee would carry those costs alone or go without. That sharing is the main reason this statement looks unlike a franchisee's.
Technicians take 23.3% and program costs 13.0%. Program costs bundle vehicles, royalty and call center, so the brand fee is folded into a line that also has fuel and leases. An owner modeling against this statement has to separate them, because one is negotiable and the other is the contract.
Gross profit is 56.9% before any office cost. The whole model rests on that margin. That is a season of six treatments at $99 each, against a technician cost of 23.3%.
Fees and what it costs to open
Minimum fees and royalty at each quartile
| quartile | Revenue per territory | Royalty at the published rates | Royalty actually payable | Local marketing | Brand fund and website | Paid to the brand (royalty payable, brand fund and website) | Share paid to the brand |
|---|---|---|---|---|---|---|---|
| First | $1,147,855 | $99,328 | $99,328 | $50,000 | $9,600 | $108,928 | 9.49% |
| All 217 average | $493,200 | $46,888 | $46,888 | $49,320 | $9,600 | $56,488 | 11.45% |
| Second | $491,601 | $46,744 | $46,744 | $49,160 | $9,600 | $56,344 | 11.46% |
| Third | $238,904 | $23,890 | $36,000 | $35,000 | $9,600 | $45,600 | 19.09% |
| Fourth | $101,689 | $10,169 | $36,000 | $35,000 | $9,600 | $45,600 | 44.84% |
We applied the published schedules to filed revenue per territory, at the ninth-year rates.
At the fourth quarter's $101,689 the mature obligations reach $80,600, 79.3% of revenue. * $36,000 of that is minimum royalty against $10,169 the percentage rate would produce, and $35,000 is the local minimum marketing charge. For those 55 territories franchise fees cost a fixed sum that the revenue only just covers.
The minimum royalty overtakes the rate below $372,222 of revenue. * That is at the ninth-year figure. The third and fourth quartiles average $238,904 and $101,689. So half the system's territories sit below that line, paying an effective 15.1% and 35.4% instead of the headline 10%.
The share paid to the brand falls from 44.84% to 9.49% across the quartiles. It falls because the minimum royalty and the brand fund and website fee are fixed dollars. Scale here does more than improve margin: it changes which schedule applies. Crossing $500,000 of annual revenue also drops the marginal royalty to 8%.
Local marketing has a $35,000 minimum and a $50,000 cap. So the requirement is a range, and a first-quartile territory at $1,147,855 spends 4.4% where a fourth-quartile one spends 34.4% *. The cap is the one place in this fee structure where scale is explicitly rewarded.
Buying a territory
| Item | Low | High |
|---|---|---|
| Additional funds, twelve months | $83,855 | $116,805 |
| Franchise fee | $50,000 | $50,000 |
| Vehicle | $0 | $11,000 |
| Business outfitting fee | $9,500 | $9,500 |
| Insurance | $7,000 | $7,500 |
| Truck outfitting fee | $4,000 | $9,500 |
| Storage facility | $0 | $3,600 |
| Vehicle signage | $2,400 | $3,500 |
| Professional fees | $1,070 | $2,140 |
| Operations outfitting fee | $2,000 | $2,000 |
| Computer systems | $800 | $2,000 |
| Travel and living while training | $1,000 | $1,500 |
| Telephone services | $400 | $700 |
| Software | $355 | $630 |
| Total | $162,380 | $220,375 |
As the brand reported it, reordered here by size; both columns add to their stated totals exactly and the total excludes real estate.
Discounts available
- Mosquito Squad charges existing franchisees of its affiliated brands $15,000 per territory for their first two territories, and 30% off for further territories in the same transaction.
- Mosquito Squad takes 30% off the fee for existing franchisees licensing an additional territory.
- Mosquito Squad takes 30% off the first franchise's fee for honorably discharged U.S. and Canadian veterans and active-duty personnel (VetFran).
- Mosquito Squad takes $5,000 off the first territory's fee for businesses at least 51% owned by women, minorities or LGBTQ+ individuals.
From Item 5 of the Mosquito Squad 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Working capital (cash to run the business day to day) covers twelve months at $83,855 to $116,805. That is half the whole investment, and the longest runway assumption in this library. It is the right length for a seasonal trade with a mature obligation of $80,600 before a customer is served. It tells a prospective owner what the first year actually looks like.
$65,500 of the low column goes to the franchisor. That is the $50,000 fee plus $9,500 of business outfitting, $4,000 of truck outfitting and $2,000 of operations outfitting, 40% of a $162,380 build *. Fees collected in 2025 ranged from $15,000 to $50,000, so the headline figure is negotiated in most deals.
The territory costs 10 to 14 cents a head. That is $50,000 for 350,000 to 500,000 people, and $0.10 for each person above that *. Set against an average territory billing $493,200, the fee is about 37 days of revenue.
Questions we get asked
Questions owners ask.
How much does a Mosquito Squad franchise make?
Mosquito Squad franchisees averaged $493,200 of sales in fiscal 2025, according to Item 19 of Mosquito Squad’s 2026 FDD, issued 29 April 2026. The 217 in that group are 94%* of Mosquito Squad’s 232 locations. Fees paid to Mosquito Squad come to about 11.45%* of sales. A Mosquito Squad franchise costs $162,380 to $220,375 to open.
What should a Mosquito Squad territory be billing?
The 217 territories operating for the whole of 2025 averaged $493,200 of sales, from $19,138 to $2,929,941, with 35% reaching the average. By quartile the averages were $1,147,855 across 54 territories, $491,601 across 54, $238,904 across 54 and $101,689 across 55. The first quartile held $61,984,164 of the system's $107,024,322. As of 31 December 2025 there were 88 franchisees operating, and systemwide sales including company-owned operations were $130,730,887.
What do the operating measures say at Mosquito Squad?
Across 71 franchisees in 192 territories: close rate averaged 51% and ranged 25% to 81%. Renewal rate averaged 72% and ranged 52% to 90%. Revenue per service appointment averaged $99 and ranged $49 to $206. And revenue per customer averaged $624 and ranged $270 to $1,040. Dividing the last two gives about 6.3 service appointments per customer. That figure sits between 6.1 and 6.5 in every quartile. So the number of visits is effectively fixed and the price of each visit is what moves.
What does a profit and loss look like at Mosquito Squad?
The only one published covers 15 company-owned territories in Massachusetts, New Hampshire and Rhode Island reported as one operation. On $22,673,978 of revenue: technician personnel 23.3%, program costs 13.0%, marketing 3.8% and products 3.0% give cost of goods of 43.1% and a gross profit of 56.9%. Operating expenses of 25.3% (administrative personnel 14.3%, facilities 3.7%, professional fees 3.5%, insurance 2.3%, office 1.1% and smaller lines) leave net ordinary income of $7,170,219, or 31.6%. Those territories bill $1,511,599 each, three times the average franchised territory, and share one set of overheads.
What fees does Mosquito Squad charge?
Royalty is the greater of a percentage or a minimum. The percentage is 10% on the first $250,000 of each calendar year's sales, 9% to $500,000 and 8% above. The minimum starts at zero in the first twelve months and rises through $650, $950, $1,500, $1,800, $2,100, $2,400 and $2,700 a month to $3,000 a month from the ninth year, $36,000 a year per territory. Local marketing requires the greater of $35,000 or 10% of the preceding year's revenue, capped at $50,000. The brand fund contribution rises from $150 to $450 a month by the seventh year, and a website fee costs $350 a month. Call center fees are paid to a designated provider, and a territory infringement fee escalates to 100% of the infringing revenue by the fourth violation.
Who does bookkeeping for a Mosquito Squad franchise?
Three things make the close matter here. The royalty is the greater of a marginal percentage on calendar-year revenue and a minimum that steps up every twelve months from the opening date, two clocks, one calendar and one anniversary. The royalty accrual has to track whichever is higher at each point. For a territory under $372,222 of annual revenue the minimum governs, which covers half the system, and the effective rate then rises as revenue falls. Second, each territory has its own franchise agreement. So a multi-territory owner has the minimum, the minimum marketing charge, the brand fund and the website fee separately on each one. A consolidated statement hides which territory is carrying which. Third, track four measures monthly (close rate, renewal rate, revenue per appointment and revenue per customer) because appointments per customer change little. So every revenue gap traces to conversion, retention or price. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no median. Only an average is published, which a few large locations can lift on their own.
Questions worth putting to Mosquito Squad
These are questions the Mosquito Squad filing leaves open. An owner or a buyer can put them to Mosquito Squad directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does Mosquito Squad see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Mosquito Squad locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is each service appointment worth at Mosquito Squad?
We review your unit economics, cash forecast and reporting, built around close rate, renewal rate and the minimum royalty that decide this model.
Talk to AveranWhere these figures come from.
Every figure here comes from Mosquito Squad Franchising SPE LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Mosquito Squad® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Mosquito Squad Franchising SPE LLC, 2026 Franchise Disclosure Document, issued 29 April 2026.
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Mosquito Squad reads against the rest of the lawn, pest and irrigation group: Conserva Irrigation · Lawn Doctor · Mosquito Joe · Mosquito Shield · Pestmaster · The Grounds Guys. The lawn, pest and irrigation guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.