Weed Man franchise unit economics
Weed Man franchisees run route-based lawn fertilization and weed control businesses from an office and warehouse, treating residential and commercial lawns across their unit territories.
Weed Man in the news
- Ropes & Gray Advised Gridiron Capital in its Investment in Weed Man · Ropes & Gray ·
- 2026 Has Been Full of Major Mergers and New Territories for Weed Man · Weed Man ·
Each Weed Man headline above is the publisher's own and links to the publisher. Averan Advisors checked these Weed Man links on 11 October 2026. Franchise news lists news on 95 brands, including Weed Man. Weed Man is in the Lawn, Pest and Irrigation franchise guide.
Weed Man franchise at a glance
Item 19 of Weed Man's 2026 FDD reports 2025 gross sales by quartile for the 149 locations that traded all year.
Weed Man’s 149 franchised locations open all of 2025 averaged $2,042,514 of sales, with a median of $1,693,230, according to Item 19 of Weed Man’s 2026 FDD, issued 31 March 2026. The 149 Weed Man locations are 97%* of Weed Man’s 153 physical franchised locations at the end of 2025. Fees paid to Weed Man come to about 8.2%* of sales.
- Weed Man charges a royalty of 7% of sales and a 1.2% brand fund contribution.
- Weed Man reported 121 franchise agreements covering 153 locations in its 2026 FDD.
- Work out Weed Man's fees at your own sales with the minimum fee calculator.
These figures come from Weed Man's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
Own this franchise?
See what your numbers should look like every month.
Talk to Averan → Move your books and accounting to Averan →- A $30,000 unit territory produces about $393,088 a year.13.1 times its price, or $2.62 for every head of population *, taking the average location’s $2,042,514 across the 5.2 unit territories a location holds.
- Franchise fees total 8.2% of net sales.That is a flat 7% royalty and a 1.2% advertising fund, with no local marketing percentage, no local marketing dollar minimum and no cooperative, $167,486 at the average location *.
- The franchisor matches half of every advertising dollar until 2033.50% of franchisee contributions, so a 1.2% contribution funds 1.8% of spend, $12,255 of match at the average location *, and it stops after 31 December 2033.
- The royalty minimum scales with territory, and it applies in the bottom quartile.That is $7,389.18 for each unit territory, so about $38,395 at an average location, which 7% overtakes only at $548,497 *. The bottom quartile averages $347,272 and pays $14,086 more than its rate.
- The top quartile averages 12.1 times the bottom.The Weed Man top quartile averaged $4,193,600 in 2025 and the bottom quartile averaged $347,272*. The Weed Man median of $1,693,230 is 82.9% of the $2,042,514 average, against 85.6% at the median brand in the library*.
How much does a Weed Man franchise make?
Weed Man’s 149 franchised locations open all of 2025 averaged $2,042,514 of sales and their median was $1,693,230. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8.2% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Weed Man performers
Weed Man splits its locations into groups instead of publishing one average. The top group averaged $4,193,600 a year. The lowest averaged $347,272. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,693,230. The average was $2,042,514. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 12.1× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront, quoted at 150,000 people. Population density sets how much driving sits between jobs.
- Fees and the minimum.Fees run about 8.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Routes.Each van costs the same per day. Track stops per van and the distance between them.
Context you underwrite around
- Locations included.These figures cover 149 of Weed Man’s 153 physical franchised locations open at the end of 2025. Weed Man’s Item 20 counts 121 franchise agreements, because one agreement can cover several locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
Discounts available
- Weed Man takes 10% off the total initial fee if it is paid in full by July 31, 7% if paid by September 30, and 5% if paid by November 30.
From Item 5 of the Weed Man 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Highest to lowest, by sales
Gross sales by quartile, 2025
| quartile | Locations | Average | Median | Fees at 8.2% * |
|---|---|---|---|---|
| Top quarter | 39 | $4,193,600.39 | $3,910,084.94 | $343,875 |
| Second | 36 | $2,347,330.60 | $2,344,943.14 | $192,481 |
| Third | 37 | $1,173,815.01 | $1,167,166.99 | $96,253 |
| Bottom quarter | 37 | $347,272.33 | $349,248.93 | $28,476 |
| All 149 | 149 | $2,042,513.75 | $1,693,229.65 | $167,486 |
Every quartile and system figure is as the brand reported it and the load column is marked, with the high across the system at $8,044,488.89 and the low at $96,147.97.
The quartiles weight back to $2,042,514 exactly. Across 149 locations *, so the quarter table and the headline average describe the same population, which makes both usable together.
Three of the four quartiles have a median within $7,000 of their average. $2,347,331 against $2,344,943, $1,173,815 against $1,167,167 and $347,272 against $349,249 *, unusually even groups, so a quartile average here is a real expectation.
The top quarter’s median sits $283,515 below its average. The Weed Man system high is $8,044,489, 1.92 times that quartile’s own average *.
The system median is 82.9% of the average. $1,693,230 against $2,042,514 *, against 85.6% at the median brand in this library.
The lowest-selling locations billed $96,147.97. Against a system average 21 times larger *, and at an average territory count it would owe about $38,395 of minimum royalty, which is 39.9% of that revenue.
Territory as the unit
Unit territory cost and output
| Measure | As the brand reported it | What it implies * |
|---|---|---|
| One unit territory | $30,000, up to 150,000 people | 20 cents a head |
| Two unit territories | $50,000, up to 300,000 people | $25,000 each, 17 cents a head |
| Each further territory | $30,000 | n/a |
| Territories in the system | 795 across 153 locations | 5.2 a location |
| Average location revenue | $2,042,514 | $393,088 a unit territory |
| Against the purchase price | n/a | 13.1 times, or $2.62 a head |
| Minimum royalty | $7,389.18 a unit territory for 2026 | About $38,395 at an average location |
Prices, population groups, the 795 territories and the minimum royalty are as the brand reported it, and every per-territory and per-head figure is marked *.
Buying two territories at once costs $25,000 each. $50,000 for up to 300,000 people against $30,000 for up to 150,000 *, a 17% discount, and the brand states most new grants are for two.
The minimum royalty multiplies by territory count. $7,389.18 for each unit territory, with multiple territories given no separate accounting, so a franchisee who buys reach without building revenue is buying a fixed cost.
At one territory the minimum is overtaken at $105,560 of sales. At five it takes $527,799 *, which is above the bottom quartile average of $347,272, so the minimum applies at five territories.
The minimum rises with the consumer price index each November. It is set from a $7,000 base for 2023 and indexed to the consumer price index each November. A year’s minimum also stays at or above the prior year’s. So it ratchets, at $7,389.18 for 2026.
Paying the initial fee early takes 10% off. 10% by 31 July, 7% by 30 September and 5% by 30 November, on a two-territory grant that is $5,000, $3,500 or $2,500 *, which is a seasonal cash discount.
What the fees come to
Franchise fees at four revenue levels
| Charge | Rate | Bottom quarter | Third | System average | Top quarter |
|---|---|---|---|---|---|
| Royalty | 7% of net sales, minimum $7,389.18 a territory | $24,309 | $82,167 | $142,976 | $293,552 |
| Advertising fund | 1.2% of net sales | $4,167 | $14,086 | $24,510 | $50,323 |
| Local marketing | Required in kind, with no percentage or dollar minimum | n/a | n/a | n/a | n/a |
| Total | 8.2% | $28,476 | $96,253 | $167,486 | $343,875 |
| Franchisor’s own match | 50% of the fund, until 2033 | $2,083 | $7,043 | $12,255 | $25,161 |
Both rates and the match are as the brand reported it and every dollar figure is marked, with the royalty shown at the percentage rate instead of the territory-scaled minimum.
The load is a flat 8.2% at every revenue level. That holds above the minimum *, with no local marketing percentage, dollar minimum, cooperative or technology fee inside it. That is a simpler fee schedule than almost anything a lawn care owner will compare it against.
The advertising fund is matched by the brand at 50 cents a dollar. Until 31 December 2033, so a 1.2% contribution funds 1.8% of actual spend *, and the match ends on a date an owner should already have in their model.
The fund spent 92.5% on work and 7.5% on administration last year. It paid for creative, website, consumer magazines and newsletters, public relations and media placement, with no fund money going to franchise sales.
The fund rate can rise to 3% after 2033. On the same date the match ends, at the average location that pair of changes is worth $49,020 a year *, which is the single largest known future cost in this agreement.
Local advertising is required, with no percentage stated. A franchisee must participate and actively promote, and the brand’s disclosure document leaves the percentage and the dollar minimum blank. So the spend is a judgement call, which is rare in this category.
Three ways to count
Agreements, locations and territories, 2025
| Measure | Count | Ratio * |
|---|---|---|
| Franchise agreements | 121 | n/a |
| Physical locations | 153 | 1.26 a franchise agreement |
| Areas served | 278 | 1.8 a location |
| Unit territories | 795 | 5.2 a location, 6.6 an agreement |
| Locations reporting revenue | 149 | 97.4% of locations |
| Company-owned outlets | Zero, all three years | n/a |
Every count is as the brand reported it at 31 December 2025 and the ratios are marked *.
The outlet tables count agreements while the revenue table counts locations. 121 against 153, so a reader comparing the growth tables against the sales tables is comparing two different denominators. The sales figures are the per-location ones.
Many agreements merged on 1 January 2024. So the count drops from 255 to 117 between the two years, on the brand’s own explanation that franchisees elected to merge contracts, a bookkeeping change.
Three agreements opened and three left in 2025. Two terminations and one non-renewal against three openings, leaving the count flat at 121 *, and the brand has owned zero outlets itself in all three years.
An average agreement holds 6.6 unit territories. Most new grants receive two *, so the typical owner in this system has bought territory several times over since starting.
The territory is expressly non-exclusive. Boundaries are drawn by map on county, township, municipal and census tract lines. It targets up to 150,000 people, and as few as 50,000 in isolated areas. The brand reserves the right to run a mosquito and perimeter pest control business under separate arrangements.
Questions we get asked
Questions an owner asks
How much does a Weed Man franchise make?
Weed Man’s 149 franchised locations open all of 2025 averaged $2,042,514 of sales, with a median of $1,693,230, according to Item 19 of Weed Man’s 2026 FDD, issued 31 March 2026. The 149 Weed Man locations are 97%* of Weed Man’s 153 physical franchised locations at the end of 2025. Fees paid to Weed Man come to about 8.2%* of sales.
What does a Weed Man location bill?
Across 149 Weed Man locations trading all of 2025, the average was $2,042,514 and the median $1,693,230, with a high of $8,044,489 and a low of $96,148. By quartile the averages were $4,193,600, $2,347,331, $1,173,815 and $347,272. Three of the four quartiles have a median within $7,000 of their own average.
What fees does Weed Man charge?
Weed Man charges 7% of net sales in royalty, with a minimum of $7,389.18 for each unit territory in 2026, plus 1.2% of net sales into the advertising fund. That is 8.2% in total, and it covers everything. Local marketing has no percentage and no dollar minimum. There is no advertising cooperative and no technology fee.
How does the advertising fund work at Weed Man?
Franchisees contribute 1.2% of net sales monthly and the franchisor contributes a further 50% of what franchisees put in, until 31 December 2033. Last year the fund spent 92.5% of its money on creative, website, consumer magazines and newsletters, public relations and media placement, and 7.5% on administration. After 2033 the rate may rise as far as 3% and the match ends.
When does the royalty minimum bite at Weed Man?
It depends on how many unit territories you hold, because the minimum is $7,389.18 for each one. At a single territory 7% overtakes it at $105,560 of sales; at the system’s average of 5.2 territories a location it takes $548,497. The bottom quartile averages $347,272, so at an average territory count it pays about $14,086 more than its own rate. The shortfall is settled with the December payment.
What does a Weed Man territory cost?
$30,000 for one unit territory covering up to 150,000 people, or $50,000 for two covering up to 300,000, which works out at $25,000 each. Further territories are $30,000. A $12,000 deposit reserves a territory for 30 days. Paying in full early takes 10% off by 31 July, 7% by 30 September or 5% by 30 November.
What is a Weed Man territory worth?
On our reading about $393,088 of annual revenue, taking the average location’s $2,042,514 across the 5.2 unit territories a location holds. That is 13.1 times the $30,000 purchase price, and $2.62 for each head of population in a full 150,000-person territory.
Why do the Weed Man outlet counts look inconsistent?
The counts look inconsistent because three different units are in play. At the end of 2025 there were 121 franchise agreements, 153 physical locations, 278 areas served and 795 unit territories. The outlet tables count agreements; the revenue tables count locations. Many agreements merged on 1 January 2024 at franchisees’ election, so the Weed Man agreement count drops between 2023 and 2024.
Which two numbers should run monthly at Weed Man?
Track revenue for each unit territory you hold against about $393,088 for the system average, because that is the only comparison that adjusts for how much territory you bought. Then track revenue against $8,797 a month at a single territory, which is where 7% overtakes the minimum royalty.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Weed Man
These are questions the Weed Man filing leaves open. An owner or a buyer can put them to Weed Man directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Weed Man see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Weed Man locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a territory earning you?
We review your unit economics and cash forecast and build your reporting around revenue for each unit territory you hold, the minimum royalty your territory count has. What the 2033 change to the advertising fund does to your model.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Weed Man reads against the rest of the lawn, pest and irrigation group: Conserva Irrigation · Lawn Doctor · Mosquito Joe · Mosquito Shield · Mosquito Squad · Pestmaster. The lawn, pest and irrigation guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
Where these figures come from.
Every figure here comes from Turf Holdings Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Weed Man® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Turf Holdings Inc., 2026 Franchise Disclosure Document, issued 31 March 2026.