Mosquito Joe franchise unit economics
Mosquito Joe franchisees spray residential yards for mosquitoes, ticks and fleas, selling recurring seasonal treatment plans to single-family households.
Mosquito Joe in the news
- Neighborly® Appoints Brent Korb as Chief Financial Officer · Franchising.com ·
The Mosquito Joe headline above is the publisher's own and links to the publisher. Averan Advisors checked this Mosquito Joe link on 11 October 2026. Franchise news lists news on 95 brands, including Mosquito Joe. Mosquito Joe is in the Lawn, Pest and Irrigation franchise guide.
Mosquito Joe franchise at a glance
Mosquito Joe's Item 19 reports 2025 sales for 407 businesses split by age, the first five years and six years and over, with customers, revenue for each customer, retention and the services each customer takes.
Mosquito Joe franchisees averaged $376,414 of sales in 2025, according to Item 19 of Mosquito Joe’s 2026 FDD, issued 1 April 2026. The 407 in that group are 100%* of Mosquito Joe’s 407 locations. Fees paid to Mosquito Joe come to about 22.87%* of sales. A Mosquito Joe franchise costs $150,155 to $191,575 to open.
- A Mosquito Joe franchise costs $150,155 to $191,575 to open, including a $42,500 initial franchise fee, according to the brand's 2026 FDD.
- Mosquito Joe charges a royalty of 10% of sales and a 2% brand fund contribution.
- 36% of reporting Mosquito Joe locations reached the average.
- Work out Mosquito Joe's fees at your own sales with the minimum fee calculator.
- The entire difference between Mosquito Joe's two age groups is 319 customers.
- A Mosquito Joe customer is worth $757.60 a year in the first five years and $747.85 after six, a difference of 1.3%.
These figures come from Mosquito Joe's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- A customer is worth the same at every age of business.That is $757.60 a year in the first five years against $747.85 after six *, 275 customers against 594, and the revenue multiple of 2.13 is 0.03 below the customer multiple of 2.16.
- Retention of 76.2% costs a mature business 141 customers a year.That is $105,725 of revenue to replace before a dollar of growth*, which is 23.8% of the book, and 88.2% of customers take three or more services a season. So the leak is at the edges of a committed base.
- A mature territory reaches two households in a hundred.That is 594 customers against a territory of 25,000 to 35,000 targeted households, between 1.7% and 2.4% *. The first five years reach 0.8% to 1.1%, and the ceiling stays a long way above both.
- Required local marketing is a minimum of $40,900, and most of the system pays the minimum.8% of prior-year sales overtakes it only at $511,250 *, which is above the mature average of $444,223. So the requirement costs 9.2% of revenue at the mature average and 19.6% in the first five years.
- Openings fell from 28 to 16 while departures rose from 6 to 24.Mosquito Joe opened 28, 23 and 16 businesses across 2023 to 2025 against 6, 24 and 24 departures, and the system peaked at 416 businesses and ended 2025 at 407.
How much does a Mosquito Joe franchise make?
The average Mosquito Joe unit reported $376,414 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 22.9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Mosquito Joe performers
Mosquito Joe splits its locations into groups instead of publishing one average. The top group averaged $444,223 a year. The lowest averaged $208,341. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The top band sells 2.1× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 25,000 households, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $150,155 to $191,575, a 1.3× range inside one brand.
- Fees and the minimum.Fees run about 22.9% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Visits.Track how many visits happen, what each one is worth, and how many customers renew for the next season.
Context you underwrite around
- Locations included.These figures cover 407 of 407 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Mosquito Joe’s Item 19 gives no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Discounts available
- Mosquito Joe takes up to 10% off the fee for firefighters, law enforcement, EMTs, teachers and school administrative staff (Community Heroes Program).
- Mosquito Joe takes $6,500 off the fee for honorably discharged U.S. or Canadian veterans (VetFran).
- Mosquito Joe takes $2,500 off the first franchise's fee for licensed pesticide applicators.
- Mosquito Joe takes 10% to 50% off the fee for owners rolling in an existing similar business with at least $250,000 in annual sales.
- Mosquito Joe takes 10% to 25% off the fee for recommended employees of its own or affiliated franchisees with at least two years' service (HIRE Discount).
- Mosquito Joe's Development Agreements cost $85,000 for two territories ($42,500 each), $118,500 for three, $153,000 for four and $187,500 for five ($37,500 each).
From Item 5 of the Mosquito Joe 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
What a customer is worth
Sales, customers and jobs by age of business, 2025
| Measure | First five years, 117 | Six years and over, 290 | Mature against young * |
|---|---|---|---|
| Average gross sales | $208,341 | $444,223 | 2.13 times |
| Median gross sales | $164,899 | $288,923 | 1.75 times |
| Highest | $931,009 | $1,964,250 | n/a |
| Lowest | $15,737 | $44,987 | n/a |
| Reaching the average | 43, 36.7% | 105, 36% | n/a |
| Average customers | 275 | 594 | 2.16 times |
| Median customers | 233 | 474 | 2.03 times |
| Average jobs | 2,182 | 5,043 | 2.31 times |
| Median jobs | 1,637 | 4,515 | 2.76 times |
| Revenue for each customer * | $757.60 | $747.85 | 0.99 times |
| Revenue for each job * | $95.48 | $88.09 | 0.92 times |
| Jobs for each customer * | 7.93 | 8.49 | 1.07 times |
Gross sales, customer counts, job counts, ranges and attainment are as the brand reported it; the three ratio rows and the final column are marked *.
Revenue for each customer moves $9.75 across the life of a business. It goes from $757.60 down to $747.85*, so the annual value of a household is set by the service plan, and it is the one number on this page that stays still.
A mature business sells 0.56 more visits to each customer at $7.39 less a visit. That is 8.49 jobs at $88.09 against 7.93 at $95.48*, so the two effects cancel, which is what a season plan priced below the visit rate looks like in the aggregate.
The average treatment invoices $92.68 across the whole system, and the median $92.66. The high is $152.16 and the low $68.62, a range of 2.22 times between the highest and lowest priced business, and 168 businesses sit at or above the average.
The mature group’s median is 65.0% of its average. That compares with 79.1% in the first five years *, and the top mature business bills $1,964,250, which is 4.42 times its own group average.
The book and the leak
Customer retention by stage
| Measure | First five years | Six years and over |
|---|---|---|
| Average customers | 275 | 594 |
| Retained each year, as the brand reported it | 76.2% | 76.2% |
| Customers to replace * | 65 | 141 |
| Revenue to replace * | $49,585 | $105,725 |
| Share of gross sales * | 23.8% | 23.8% |
| Recurring customers, as the brand reported it | 88.2% | 88.2% |
The 76.2% retention rate and the 88.2% recurring share are as the brand reported it at system level. The replacement counts and dollars are marked *, applied to each group’s own average.
A mature business needs $105,725 of new revenue a year to replace lost customers. That is 141 customers at $747.85*, so a business that wins 200 new customers in a season has grown by 59. The marketing budget has to be read against that number.
88.2% of customers take three or more services in a season. That means the customers lost sit among committed customers. A household that took a full season and left is a different problem from one that tried a single treatment.
Part of the 76.2% retention is customers moving to a full-season plan. Many of the retained customers were partial-season in 2024 and became full-season in 2025. So part of the 76.2% is a plan upgrade, and that flatters the following year’s comparison.
The lowest business in the young group billed $15,737. At $757.60 a customer that is roughly 21 customers *, which matches the filed low of 21, a territory with a week’s worth of work in it for a full season.
Reach into the territory
Customers as a share of households
| Group | Average customers | At 25,000 households * | At 35,000 households * | Households left * |
|---|---|---|---|---|
| First five years | 275 | 1.10% | 0.79% | 24,725 to 34,725 |
| Six years and over | 594 | 2.38% | 1.70% | 24,406 to 34,406 |
| Highest mature business | 2,087 | 8.35% | 5.96% | 22,913 to 32,913 |
Customer counts are as the brand reported it and the percentage columns are marked *, against the 25,000 to 35,000 targeted households a standard territory contains.
A targeted household is a single-family detached home earning $125,000 or more. A standard territory holds 25,000 to 35,000 of them. Each one beyond 35,000 costs $1.00 at purchase, so the territory is priced by the count of qualifying homes.
The highest-selling business in the system serves 2,087 customers. That is between 5.96% and 8.35% of a standard territory *, three and a half times the mature average.
165 franchisees hold 407 businesses. That is 2.47 territories each*, so the typical owner here already works more than one territory, and the figures above describe a single one of them.
One point of penetration is worth $224,355 a year in a 30,000-household territory. That is 300 customers at $747.85 *, roughly half the mature average of $444,223, from a single point of reach.
Fees and the minimum marketing charge
Brand and marketing fees at each sales level
| Business | Gross sales | License fee * | Marketing fund * | Required local spend * | Total * | Share of sales * |
|---|---|---|---|---|---|---|
| First five years, median | $164,899 | $16,490 | $3,298 | $40,900 | $60,688 | 36.8% |
| First five years, average | $208,341 | $20,834 | $4,167 | $40,900 | $65,901 | 31.6% |
| Six years and over, median | $288,923 | $28,892 | $5,778 | $40,900 | $75,570 | 26.2% |
| Six years and over, average | $444,223 | $44,422 | $8,884 | $40,900 | $94,206 | 21.2% |
| Highest mature business | $1,964,250 | $152,498 | $39,285 | $157,140 | $348,923 | 17.8% |
The 10% and 7% license rates, the 2% marketing fund and the requirement to spend the greater of $40,900 or 8% of prior-year sales are as the brand reported it. Every dollar figure and share here is marked *.
The license fee is 10% up to $500,000 of calendar-year sales and 7% above it. The mature average of $444,223 sits below the threshold. So most of the system pays 10% on everything. Reaching $500,000 asks for $55,777 more than that average, after which every further dollar is charged three points lower.
The required local spend is a minimum. 8% of prior-year sales overtakes $40,900 only at $511,250 *, so a business billing the mature average pays $40,900 whatever happens. That is 9.2% of its sales and 4.6 times what it hands to the brand marketing fund.
The first two years have a higher local marketing requirement. That is $60,000 of local marketing in the first twelve months and $75,000 in months 13 to 24, on top of the marketing fund. At a first-five-year average of $208,341, the second-year figure alone is 36.0% of sales *.
License minimums apply only in June through September. Mosquito Joe charges $325 a week in year three, $400 in year four and $500 from year five, which is $9,000 across an eighteen-week summer *.
Opening costs $150,155 to $191,575, and $72,000 of it is marketing before a single treatment. $37,000 for the direct marketing program and $35,000 of local performance marketing sit alongside the $42,500 franchise fee*, while equipment, vehicle and tools together run $8,500 to $16,500.
Questions we get asked
Questions an owner asks
How much does a Mosquito Joe franchise make?
Mosquito Joe franchisees averaged $376,414 of sales in 2025, according to Item 19 of Mosquito Joe’s 2026 FDD, issued 1 April 2026. The 407 in that group are 100%* of Mosquito Joe’s 407 locations. Fees paid to Mosquito Joe come to about 22.87%* of sales. A Mosquito Joe franchise costs $150,155 to $191,575 to open.
What does a Mosquito Joe territory bill?
Across 407 businesses trading all of 2025, those in their first five years averaged $208,341 with a median of $164,899, on a range from $15,737 to $931,009. Those six years and older averaged $444,223 with a median of $288,923, on a range from $44,987 to $1,964,250. Roughly 36% of each group reached its own average.
How many customers is that at Mosquito Joe?
Mosquito Joe businesses average 275 customers in the first five years, with a median of 233, and 594 after six years, with a median of 474. Jobs run 2,182 and 5,043 on the same groups. Revenue for each customer works out at $757.60 and $747.85, and for each job at $95.48 and $88.09.
What fees does Mosquito Joe charge?
The license fee is 10% of gross sales up to $500,000 in a calendar year for a territory and 7% above that. Mosquito Joe also charges a 2% marketing fund fee, and both fees are swept weekly. Local marketing groups may take a further 2%. Minimum license fees start in year three and apply only from June to September, at $325 a week rising to $500 from year five.
What is the marketing requirement at Mosquito Joe?
Mosquito Joe requires $60,000 of local marketing spend in the first twelve months and $75,000 in months 13 to 24, then each year the greater of $40,900 or 8% of the prior year’s gross sales. From year three the direct marketing program and search fees count toward it. On our reading, 8% only overtakes $40,900 at $511,250 of prior-year sales, so most of the system pays the flat minimum.
What does that work out at in total at Mosquito Joe?
On our reading, 21.2% of gross sales at the mature average of $444,223, 26.2% at the mature median, 31.6% at the first-five-year average and 36.8% at the first-five-year median, license fee, marketing fund and required local spend combined.
How much does a Mosquito Joe franchise cost to open?
A Mosquito Joe franchise costs $150,155 to $191,575 to open. The largest lines are the $42,500 franchise fee, $37,000 for the direct marketing program set-up and annual fee. Local performance marketing costs $35,000 across the first twelve months, with $16,780 to $28,050 of additional funds for three months.
How stable is the Mosquito Joe system?
Mosquito Joe had 407 franchised businesses at the end of 2025, down from a peak of 416 in 2023, held by 165 franchisees. Across 2023 to 2025, 67 opened and 54 left, 52 terminations, 1 non-renewal and 1 that ceased for another reason. Transfers to new owners ran 11, 8 and 18. The two company-owned businesses were sold to franchisees during 2025, leaving zero. Thirteen agreements are signed with the outlet still to open, against four projected new outlets.
Which two numbers should run weekly at Mosquito Joe?
Track active customers against 594, because the annual value of each one changes little and the count is the whole business. Then track customers added against 141 a year, which is what a 76.2% retention rate costs a mature book before any growth counts.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Mosquito Joe
These are questions the Mosquito Joe filing leaves open. An owner or a buyer can put them to Mosquito Joe directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Mosquito Joe see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Mosquito Joe locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many customers are you carrying into next season?
We review your unit economics and cash forecast and build your reporting around active customers against 594, the 141 a year a 76.2% retention rate costs you. A marketing requirement that stays flat while your book grows.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Mosquito Joe reads against the rest of the lawn, pest and irrigation group: Conserva Irrigation · Lawn Doctor · Mosquito Shield · Mosquito Squad · Pestmaster · The Grounds Guys. The lawn, pest and irrigation guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
Where these figures come from.
Every figure here comes from Mosquito Joe SPV LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Mosquito Joe® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Mosquito Joe SPV LLC, 2026 Franchise Disclosure Document, issued 1 April 2026.