Two Maids franchise unit economics
Two Maids franchisees run house cleaning businesses from a small office that sell recurring and one-time cleans to households in their territory.
Two Maids franchise at a glance
Item 19 of Two Maids' 2026 FDD reports 2025 sales, gross profit and new-customer conversion by revenue quintile for 94 territories, and sales by household-count quintile.
Two Maids franchisees averaged $543,346 of sales in 2025, according to Item 19 of Two Maids’ 2026 FDD, issued 1 April 2026. The 94 in that group are 51%* of Two Maids’ 184 locations. Fees paid to Two Maids come to about 15%* of sales. A Two Maids franchise costs $93,440 to $149,890 to open.
- A Two Maids franchise costs $93,440 to $149,890 to open, including a $19,950 initial franchise fee, according to the brand's 2026 FDD.
- Two Maids charges a royalty of 6% of sales, a 2% brand fund contribution and a $650 monthly technology fee.
- At the average Two Maids location, cost of goods took 48% of sales.
- Work out Two Maids's fees at your own sales with the minimum fee calculator.
These figures come from Two Maids's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The largest-household quintile bills 31% more than the smallest on at least 2.7 times the households.That is $584,302 against $445,772, and the second household quintile out-bills the first at $635,447.
- Gross profit holds between 51% and 53% across all five revenue quintiles.That holds on revenue from $229,897 to $1,085,621, 4.7 times as much.
- The mature Two Maids minimum fees are $61,800 a year per territory.That is 26.9% of the bottom quintile's revenue. At the top quintile the full fee bill of $123,789 is 11.4% of revenue *.
- The top quintile converts 29 new customers a month and the bottom converts 12.The top Two Maids quintile gets 209 web leads a month at 14% conversion against 105 at 11% *.
- Multi-unit franchisees bill $528,773 per territory against a system average of $543,346.The 24 Two Maids multi-unit owners hold 65 territories *, and they bill $14,573 less per territory than the system average.
How much does a Two Maids franchise make?
The average Two Maids unit reported $543,346 of revenue in the 2026 FDD. Item 19 of the Two Maids FDD publishes gross profit by revenue quintile, and what an owner keeps depends on the costs set out below. Fees come off the top first, at about 15% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Two Maids performers
Two Maids splits its locations into groups instead of publishing one average. The top group averaged $1,085,621 a year. The lowest averaged $229,897. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The top band sells 4.7× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront, quoted at 951,543 households. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $93,440 to $149,890, a 1.6× range inside one brand.
- Fees and the minimum.Fees run about 15.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Labor and materials.Direct labor and cleaning materials take 48.0% of Two Maids sales, and direct labor alone is 42.9% to 46.8% of revenue. The lever is scheduling and drive time.
- Sales depend on recurring cleans.The owner works on how many cleans happen each week, how many customers are still there in six months, and how tightly the route is packed.
Context you underwrite around
- Locations included.These figures cover 94 of 184 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 of the Two Maids FDD publishes gross profit by revenue quintile. Ask the franchisor or current owners for any cost line the filing leaves out.
Fees and what it costs to open
Annual obligations per territory by quintile
| quintile | Sales | Royalty | National advertising fund | Local advertising program | Technology | Total | Share |
|---|---|---|---|---|---|---|---|
| First | $1,085,621 | $64,277 | $21,712 | $30,000 | $7,800 | $123,789 | 11.4% |
| Second | $594,532 | $35,672 | $11,891 | $30,000 | $7,800 | $85,363 | 14.4% |
| All 94 average | $543,346 | $32,601 | $10,867 | $30,000 | $7,800 | $81,268 | 15.0% |
| Third | $457,030 | $27,422 | $9,141 | $30,000 | $7,800 | $74,363 | 16.3% |
| Fourth | $333,154 | $19,989 | $6,663 | $30,000 | $7,800 | $64,452 | 19.3% |
| Fifth | $229,897 | $18,000 | $6,000 | $30,000 | $7,800 | $61,800 | 26.9% |
| Lowest-selling reporting territory | $36,919 | $18,000 | $6,000 | $30,000 | $7,800 | $61,800 | 167.4% |
We built these figures by applying the published rates to the filed revenue.
The minimum is $61,800 a year per territory once mature. That is $18,000 of minimum royalty, $6,000 of minimum advertising fund, $30,000 of local advertising program and $7,800 of technology *. Below roughly $300,000 of revenue that minimum is the whole fee bill. It takes 26.9% of the bottom quintile's revenue.
The obligation runs 11.4% at the top and 26.9% at the bottom. That is a 15.5-point difference driven by two fixed components. At the bottom quintile's 52% gross profit, $61,800 is more than half of what the trade produces. The office, the manager and the owner are all still unpaid.
The local advertising program is $30,000 a year and the franchisor directs it. That is $2,500 a month spent on media the franchisor or its designee chooses. The management fee is the greater of $300 or 10% of the spend retained on top. Every Two Maids quintile pays the same $2,500 a month, while web leads run from 105 to 209 a month.
Crossing $83,300 in a month drops the marginal royalty to 5.0%. That is roughly $1,000,000 a year. Only the top quintile clears it on average. So its effective rate is 5.92% against a flat 6.00% everywhere below.
What it costs to open a territory
| Item | Low | High |
|---|---|---|
| Initial territory fee | $40,000 | $40,000 |
| Initial franchise fee | $19,950 | $19,950 |
| Additional funds, three months | $10,000 | $40,000 |
| Local advertising start-up program | $9,000 | $9,000 |
| Leasehold improvement and decorating | $4,000 | $10,000 |
| Fixtures, furnishings, equipment and computers | $2,500 | $9,800 |
| Lease, utility and security deposit | $2,500 | $7,500 |
| Insurance | $2,500 | $4,000 |
| Legal and accounting | $0 | $2,500 |
| Initial training expenses | $750 | $2,250 |
| Opening inventory | $1,000 | $2,000 |
| Signage | $250 | $1,500 |
| Uniforms | $750 | $750 |
| Business licenses | $100 | $500 |
| Telephone and communication system | $140 | $140 |
| Total | $93,440 | $149,890 |
As the brand reported it, reordered here by size.
Discounts available
- Two Maids takes 15% off both the initial franchise fee (to $16,958) and the initial territory fee (to $34,000) for active-duty or honorably discharged U.S. military veterans and their spouses.
- Two Maids charges a $30,000 territory fee instead of $40,000 for a second territory signed at the same time as the first, and no initial franchise fee on subsequent franchise agreements.
- Two Maids may cut the territory fee for owners converting an existing residential cleaning business by 10% of that business's prior-year revenue, up to $10,000.
From Item 5 of the Two Maids 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
$59,950 of the low column goes to the franchisor at signing. That is the $40,000 territory fee plus the $19,950 franchise fee, 64% of a $93,440 build *.
The build is 0.17 to 0.28 times the system average revenue. That is $93,440 to $149,890 against $543,346 *. It is one of the lighter entries in this library, because the model needs an office, a few computers and cleaning kit.
Working capital (cash to run the business day to day) of $10,000 to $40,000 covers three months. That reserve sits against a minimum fee that reaches $5,150 a month once the minimums bite, and labor that runs 43% to 47% of revenue from the first clean. The 12-to-24-month group's $302,267 suggests the first year lands well below that. So the higher end of the range is the safer read.
The five groups, ranked by sales
Revenue and cost of sales by quintile, 2025
| quintile | Territories | Average sales | Direct labor | Cleaning materials | gross profit | Cleans a week * |
|---|---|---|---|---|---|---|
| First | 19 | $1,085,621 | $508,133 | $19,755 | 51% | 100 |
| Second | 19 | $594,532 | $254,990 | $22,471 | 53% | 59 |
| Third | 19 | $457,030 | $207,517 | $13,202 | 52% | 45 |
| Fourth | 19 | $333,154 | $150,839 | $6,825 | 53% | 32 |
| Fifth | 18 | $229,897 | $107,487 | $3,785 | 52% | 22 |
| All 94 | 94 | $543,346 * | n/a | n/a | n/a | 52 |
| Open 12 to 24 months | 10 | $302,267 | $128,979 | $10,289 | 54% | 30 |
| Multi-unit owners, per franchisee | 24 owners, 65 territories | $1,432,094 | $656,696 | $38,871 | 51% | n/a |
Dollar figures and margins are as the brand reported it; the all-94 average and the cleans-a-week column are marked *.
Gross profit sits between 51% and 53% at every revenue level. That holds on revenue from $229,897 to $1,085,621, 4.7 times as much. A cleaning business prices the clean and pays the cleaner the same way at any size. So at Two Maids what separates the quintiles is how many cleans get done.
The top quintile runs about 100 cleans a week and the bottom 22. * The count uses each quintile's own ticket. At Two Maids that is roughly 20 cleans a day at the top against four or five at the bottom, with the same margin on each one.
Direct labor takes 42.9% to 46.8% of revenue; materials take 1.6% to 3.8%. * Two Maids cleaning supplies are a small cost next to labor. The second quintile's 42.9% labor share is the lowest in the table on revenue well below the top group's.
A business open 12 to 24 months already runs a 54% gross profit at $302,267. That is above every mature quintile. For a new Two Maids territory, the open question in the first two years is lead flow.
Attainment runs from 37% to 72% across the five quintiles. At Two Maids, 37%, 47%, 53%, 53% and 72% of territories reach their own group average. The top quintile is the outlier at 37%, stretched by a high of $1,831,970 against a low of $737,305. So the top group is carried by a handful of very large territories.
Households
Sales by household count, 2025
| quintile by households | Territories | Household range | Average sales | Median | Lowest | Highest |
|---|---|---|---|---|---|---|
| First | 19 | 281,301 – 951,543 | $584,302 | $534,248 | $150,042 | $1,230,192 |
| Second | 19 | 201,783 – 280,748 | $635,447 | $569,804 | $253,414 | $1,438,272 |
| Third | 19 | 149,228 – 198,619 | $543,672 | $384,240 | $36,919 | $1,831,970 |
| Fourth | 19 | 105,734 – 139,021 | $502,402 | $423,894 | $209,621 | $1,672,266 |
| Fifth | 18 | 62,525 – 103,601 | $445,772 | $388,970 | $143,838 | $1,259,962 |
As the brand reported it.
The second household quintile out-bills the first. That is $635,447 against $584,302, on territories holding 201,783 to 280,748 households against 281,301 to 951,543. More ground produced less revenue.
From smallest to largest, the range is 31%. Two Maids household quintile averages run from $445,772 to $584,302 across a household range that runs from 62,525 to 951,543, at least 2.7 times between the group edges and fifteen times at the extremes.
Every household quintile contains a seven-figure territory. Their highs are $1,230,192, $1,438,272, $1,831,970, $1,672,266 and $1,259,962. The system's single highest performer sits in the middle household quintile. So does its lowest at $36,919, a 49.6-fold difference inside one household quintile.
The smallest-household quintile's median is $388,970. That compares with $534,248 in the largest. So the median does move with ground, by 37%, while the averages move by 31%, a consistent but small effect that an owner should price.
Leads and job value
Leads, conversion and ticket price by quintile, 2025
| quintile | Web leads a month | Lead conversion | New customers a month * | Recurring share of revenue | Recurring ticket | Single-visit ticket | All-customer ticket |
|---|---|---|---|---|---|---|---|
| First | 209 | 14% | 29 | 82% | $187 | $336 | $210 |
| Second | 147 | 13% | 19 | 83% | $173 | $318 | $193 |
| Third | 146 | 13% | 19 | 81% | $176 | $309 | $197 |
| Fourth | 138 | 13% | 18 | 77% | $175 | $321 | $202 |
| Fifth | 105 | 11% | 12 | 78% | $173 | $312 | $198 |
| Open 12 to 24 months | 159 | 13% | 21 | 74% | $184 | $325 | $213 |
Every published figure is as the brand reported it, taking the average column of each chart; the new-customers column is marked *, multiplying leads by conversion.
The top quintile converts 29 new customers a month and the fifth converts 12. * Two thirds of that gap is lead volume, 209 against 105, and a third is conversion, 14% against 11%. Both are bought with the same fixed $2,500 a month of marketing.
Ticket price runs $193 to $210 across the quintiles. That is an 8.8% range. Recurring cleans run $173 to $187 and single visits $309 to $336 in every group. So pricing power is effectively identical across the system, and the revenue gap is volume alone.
A single visit costs 1.8 times a recurring clean. That is $336 against $187 at the top quintile. Yet recurring customers produce 77% to 83% of revenue everywhere. A Two Maids recurring clean is priced at 56% of a single visit, and the customer books again without another lead.
The 12-to-24-month group runs 159 leads a month at 13%. That is above four of the five mature quintiles on lead flow, at $302,267 of revenue. New businesses here are buying leads at system-standard efficiency and simply have fewer months of recurring customers stacked up behind them.
Recurring share falls as revenue falls: 82% at the top and 77% in the fourth quintile. That is a five-point range. Since a recurring customer costs no further leads, that share compounds: the businesses with the most cleans also need the fewest new leads to keep them.
Questions we get asked
Questions owners ask.
How much does a Two Maids franchise make?
Two Maids franchisees averaged $543,346 of sales in 2025, according to Item 19 of Two Maids’ 2026 FDD, issued 1 April 2026. The 94 in that group are 51%* of Two Maids’ 184 locations. Fees paid to Two Maids come to about 15%* of sales. A Two Maids franchise costs $93,440 to $149,890 to open.
What should a Two Maids territory be billing?
The 94 territories open two or more years at 31 December 2025 averaged $543,346 of sales. By quintile the averages were $1,085,621 across 19 territories, $594,532, $457,030, $333,154 and $229,897 across 18. The system's highest single territory billed $1,831,970 and the lowest $36,919. Ten territories open between 12 and 24 months averaged $302,267. There were 184 franchised locations at that date, up from 144 a year earlier and 99 two years before.
Does a bigger territory mean more revenue at Two Maids?
Only a little. Ranked by household count instead of revenue, the 19 territories with the most households (281,301 to 951,543) averaged $584,302. The 18 with the fewest (62,525 to 103,601) averaged $445,772. That is 31% more revenue from at least 2.7 times the households. The second household quintile, at 201,783 to 280,748 households, out-billed the first at $635,447. Every household quintile contains a territory above $1.2m. The system's single highest and lowest performers both sit in the middle quintile.
What margin does the work have at Two Maids?
Gross profit, revenue less direct labor and cleaning materials, ran 51%, 53%, 52%, 53% and 52% across the five revenue quintiles. The 12-to-24-month group ran 54%. Direct labor took 42.9% to 46.8% of revenue and cleaning materials 1.6% to 3.8%. Everything else, including the office, management, vehicles, marketing and all franchise fees, sits below that margin line. So the published figure is a long way from a profit number.
What fees does Two Maids charge?
The Two Maids royalty is 6.0% of the prior month's sales up to $83,300 and 5.0% above, or a minimum if greater. The minimum is $500 a month per territory in the second six months and $1,500 a month thereafter, with no minimum in the first six. The national advertising fund takes the greater of 2% or $500 a month per territory, and may rise to 3%. A local advertising services program fee costs $3,000 a month for the first six months and $2,500 thereafter, spent on media the franchisor directs. The franchisor keeps a management fee of the greater of $300 or 10% of the spend. Technology costs $650 a month for the first territory and $200 for each further one. Both minimums may rise each April with the consumer price index.
Who does bookkeeping for a Two Maids franchise?
Three mechanics shape the close. Royalty is calculated monthly on a tier that resets each month at $83,300. So the effective rate moves with the month. Below roughly $300,000 of annual revenue, the $1,500 monthly minimum applies instead, so the Two Maids royalty accrual is the minimum in those months. Second, sales is defined as all billings, collected or still outstanding. So the fee base is bookings while the bank balance is collections. The gap between them is working capital that has to be watched. Third, the two fixed obligations ($30,000 of directed local advertising and $7,800 of technology) total $37,800 a year regardless of revenue. That makes the monthly fixed-cost line the single most important number for a territory under the third quintile. Underneath all of it, direct labor at 43% to 47% of revenue is the only large variable cost. So scheduling efficiency and drive time are where a margin point is actually found. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- Item 19 of the Two Maids FDD gives no profit after every cost. It publishes gross profit by revenue quintile, so what an owner keeps after all costs is not disclosed.
Questions worth putting to Two Maids
These are questions the Two Maids filing leaves open. An owner or a buyer can put them to Two Maids directly.
- How would wages and rent at a new Two Maids location compare with the figures in the filing? Item 19 of the Two Maids FDD publishes gross profit by revenue quintile.
- Which factors does Two Maids see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Two Maids locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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We review your unit economics, cash forecast and reporting, built around lead flow, conversion and the fixed minimum fees that decides this model.
Talk to AveranWhere these figures come from.
Every figure here comes from Two Maids Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Two Maids® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Two Maids Franchising, LLC, 2026 Franchise Disclosure Document, issued 1 April 2026.
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Two Maids reads against the rest of the residential cleaning group: MaidPro · Merry Maids · Molly Maid · The Cleaning Authority. The residential cleaning guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.