MaidPro franchise unit economics
MaidPro franchisees run residential cleaning businesses from a small office and a wrapped vehicle, selling recurring and one-time house cleans across a territory.
MaidPro franchise at a glance
MaidPro's Item 19 reports 2025 gross consumer sales for 245 businesses by quartile, with the number of cleans and the price per clean in each quartile.
MaidPro franchisees averaged $430,998 of sales in 2025, with a median of $380,083, according to Item 19 of MaidPro’s 2026 FDD, issued 10 April 2026. The 245 in that group are 96%* of MaidPro’s 255 locations. Fees paid to MaidPro come to about 8%* of sales. A MaidPro franchise costs $109,860 to $158,650 to open.
- A MaidPro franchise costs $109,860 to $158,650 to open, including a $45,000 initial franchise fee, according to the brand's 2026 FDD.
- MaidPro charges a royalty of 6% of sales, a 2% brand fund contribution and a $500 monthly technology fee.
- 45% of reporting MaidPro locations reached the average.
- Work out MaidPro's fees at your own sales with the minimum fee calculator.
- MaidPro franchisees clean houses from a small office and a wrapped vehicle across a territory of roughly 45,000 households earning over $100,000.
These figures come from MaidPro's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- A clean sells for $170 to $181 at every level of the system. That is $181.33 in the top quartile against $177.75 in the bottom *, a 2% difference across an eight-fold revenue range.
- Below $15,000 of monthly sales the royalty becomes $800, which is 8.7% a year. The fourth quartile averages $9,214 a month, where 6% would be $553 *. Clearing the line takes 84 cleans a month; that quartile runs 52.
- Royalty, brand fund and technology take 16.1% of fourth-quartile revenue and 8.6% of first-quartile revenue. That is $17,811 against $80,011 *, a 7.5-point swing built by a $6,000 fixed charge and a minimum royalty.
- The refunded franchise fee covers its costs at $112,500 of annual sales. That is $45,000 back against an extra 4% for ten years *. At the system average that swap costs $172,399.
- Every territory holds about 45,000 qualified households; the top quartile works 113 cleans a year per thousand of them and the bottom works 14. That is $20.56 of revenue per household against $2.46 *.
How much does a MaidPro franchise make?
The average MaidPro unit reported $430,998 of revenue in the 2026 FDD, and the median reported $380,083. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Cleans and ground
Work drawn from a territory by quartile
| quartile | Average jobs a year | Cleans per 1,000 qualified households | Revenue per qualified household | Cleans a month | Monthly sales |
|---|---|---|---|---|---|
| First | 5,102 | 113.4 | $20.56 | 425 | $77,094 |
| Second | 2,665 | 59.2 | $10.35 | 222 | $38,797 |
| Third | 1,621 | 36.0 | $6.14 | 135 | $23,021 |
| Fourth | 622 | 13.8 | $2.46 | 52 | $9,214 |
| All 245 | 2,423 | 53.8 | $9.58 | 202 | $35,917 |
| minimum royalty threshold | 1,012 | 22.5 | $4.00 | 84 | $15,000 |
We built every figure here from the filed average jobs and average sales against the filed territory size.
The top quartile draws 113 cleans a year from every thousand qualified households and the bottom draws 14*. On paper the two hold the same ground. Penetration of the territory is what the published numbers actually measure.
A qualified household is worth $9.58 a year at the system average*. At $178 a clean that reads as one household in nineteen buying a single visit a year, or, more realistically, a much smaller share buying a recurring schedule. Either reading puts the addressable market far ahead of what any quartile currently takes.
Clearing the minimum royalty takes 84 cleans a month at $177.88 *. The fourth quartile runs 52. That is a gap of 32 cleans a month, or roughly seven and a half a week. It is the single most consequential operating target in the whole filing for a business in that group.
Ranked sales run from $3,173,709 down to $9,995. That is a 318-fold range inside one brand working comparable ground. The low end is a business doing 10 jobs in a year. The tail of this distribution is businesses that have stopped trading in all but name.
Working outside the territory has an extra 2.5% royalty. That is on top of the 6%. At the system average that would add $10,775 a year if every dollar were earned across the line *, and a customer beyond the boundary has a royalty 42% higher than the same customer inside it.
Top performers
What separates the top MaidPro performers
MaidPro splits its locations into groups instead of publishing one average. The top group averaged $925,133 a year. The lowest averaged $110,563. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $380,083. The average was $430,998. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 8.4× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory quoted at 45,000 households, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $109,860 to $158,650, a 1.4× range inside one brand.
- Fees and the minimum.Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Jobs.Each job is won separately. Track how many quotes turn into work and the average job value.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
Context you underwrite around
- Locations included.These figures cover 245 of 255 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Top performers
How far apart the locations are
MaidPro reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
Highest to lowest, by sales
Sales and jobs by quartile, 2025
| quartile | Businesses | Average sales | Median sales | Sales range | Average jobs | Price per clean * | Cleans a week * |
|---|---|---|---|---|---|---|---|
| First | 57 | $925,133 | $794,149 | $3,173,709 – $614,427 | 5,102 | $181.33 | 98 |
| Second | 56 | $465,562 | $481,382 | $608,579 – $357,110 | 2,665 | $174.69 | 51 |
| Third | 56 | $276,252 | $293,414 | $354,326 – $197,599 | 1,621 | $170.42 | 31 |
| Fourth | 56 | $110,563 | $127,438 | $192,743 – $9,995 | 622 | $177.75 | 12 |
| Reporting two territories combined | 20 territories | $256,445 | $249,354 | $923,509 – $157,847 | 2,797 | $183.37 * | 27 |
| All 245 | 245 | $430,998 | $380,083 | $3,173,709 – $9,995 | 2,423 | $177.88 | 47 |
Sales, medians, ranges and job counts are as the brand reported it; the price-per-clean and cleans-a-week columns are marked *.
The price of a clean holds inside an $11 range from top to bottom. That is $181.33, $174.69, $170.42, $177.75 *. A business billing $925,133 charges 2% more per visit than one billing $110,563. At MaidPro every dollar of the gap is a visit that happened or failed to happen.
Forty-seven cleans a week is the system average and 98 is the top quartile, at each group's own price *. Twelve a week sits at the bottom, two or three a day. Read as a schedule, the distance between the quartiles is a handful of crews against a single one.
The fourth quarter's median of $127,438 sits above its own average of $110,563. That gap is the $9,995 minimum pulling the mean down. Half of that quartile bills above $127,438, so the group reads worse than most of its members actually trade. Fewer businesses sit at the low end than the average suggests.
The first quarter's attainment is 32% while the other three run 48% to 54%. That is 18 of 57 reaching their own group average. A $3,173,709 high against a $614,427 low stretches that mean. So the top quartile is carried by a few very large operations while its typical member bills $794,149.
The gap between adjacent quartiles is 972 cleans a year at the bottom and 2,534 at the top, converting each step at the receiving group's price *. Moving from the fourth to the third takes 19 extra cleans a week; from the second to the first takes 49. The ladder gets larger with every rung.
What the fees come to
Franchisor charges by quartile
| quartile | Gross consumer sales | Royalty | Brand fund | Technology | Total | Share of sales |
|---|---|---|---|---|---|---|
| First | $925,133 | $55,508 | $18,503 | $6,000 | $80,011 | 8.6% |
| Second | $465,562 | $27,934 | $9,311 | $6,000 | $43,245 | 9.3% |
| All 245 average | $430,998 | $25,860 | $8,620 | $6,000 | $40,480 | 9.4% |
| Third | $276,252 | $16,575 | $5,525 | $6,000 | $28,100 | 10.2% |
| Fourth | $110,563 | $9,600 | $2,211 | $6,000 | $17,811 | 16.1% |
| Lowest-selling reporting business | $9,995 | $9,600 | $200 | $6,000 | $15,800 | 158.1% |
We applied the published rates to the filed sales figures.
The $15,000 monthly line turns a 6% royalty into an 8.7% one. The fourth quartile averages $9,214 a month, where 6% produces $553 and the minimum demands $800 *. Over a year that is $9,600 against $6,634, $2,966 of charge that arrives purely because the month was small.
Fixed charges take 16.1% of fourth-quartile sales and 8.6% of first-quartile sales*. The $6,000 technology fee is the same figure for a business billing $925,133 and one billing $110,563. That is 0.6% of the first and 5.4% of the second. The whole compression sits in that line and the minimum royalty.
The required local advertising spend is $3,000 a month for the first 24 months. That is $72,000 across two years. Set against the fourth-quartile average of $110,563, an annual $36,000 is 32.6% of sales. Against the first quartile it is 3.9% *. A new business has that obligation at exactly the point its revenue is smallest.
Refunding the $45,000 franchise fee costs an extra 4% for ten years. Break-even arrives at $112,500 of annual sales *. The fourth-quartile average of $110,563 sits $1,937 below that line and every other quartile sits far above. The system average pays $172,399 and the first quartile $370,053 for a $45,000 refund.
Conversion terms are worth $79,480 to a business at the system average. That is the $45,000 fee waived plus 4% of sales for two years*. A cleaning business already trading, with six months of history and $25,000 of sales in the latest half year, enters on 2% against 6% and a $150 monthly minimum against $800.
A 2% understatement in a royalty audit shifts the cost of the audit to the owner. The owner also pays the unpaid amounts and interest of up to 1.5% a month. Since the royalty base is billings, a business running on accrual reporting inside the franchisor's own software has a narrower margin for error than the rate itself suggests.
Opening and the system
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $45,000 | $45,000 |
| Additional funds, three months | $18,800 | $23,000 |
| Advertising, first three months | $15,000 | $15,000 |
| Equipment | $7,500 | $8,500 |
| Miscellaneous opening costs | $6,160 | $8,850 |
| Vehicle with wrap | $5,300 | $28,000 |
| Real estate | $5,000 | $10,000 |
| Travel and living while training | $3,800 | $7,000 |
| Insurance | $2,000 | $12,000 |
| Initial printing materials | $1,300 | $1,300 |
| Total | $109,860 | $158,650 |
As the brand reported it, reordered here by size.
Discounts available
- MaidPro may take 20% off the first unit's fee for current U.S. Armed Forces members and honorably discharged veterans.
- MaidPro may take 20% off the first unit's fee for police officers, firefighters and paramedics/EMTs.
- MaidPro may take 25% off the fee for the second and later franchises when 3 or more are bought in one transaction.
- MaidPro may take up to 10% off the fee for prospects in a hard-to-serve or underserved market.
- MaidPro waives the fee for qualifying conversion franchisees (similar cleaning business for 6+ months with over $25,000 in sales in the latest six months).
From Item 5 of the MaidPro 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The franchise fee is 41% of the low column and the vehicle is 5%. That is $45,000 of $109,860 *. This build costs less than most home services builds. A MaidPro build covers a wrapped vehicle, a cleaning kit, a small office and three months of working capital (cash to run the business day to day). What is being bought is the territory and the software.
Working capital of $18,800 to $23,000 covers three months. That compares with $800 of minimum royalty, $500 of technology and $3,000 of required advertising every month, $12,900 across the three *. That is 69% of the low figure spoken for by fixed obligations before a single cleaner is paid.
Franchised outlets, 2023 to 2025
| Year | Start | Opened | Terminations | Non-renewals | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 240 | 12 | 9 | 1 | 6 | 236 | 14 |
| 2024 | 236 | 7 | 4 | 0 | 3 | 236 | 13 |
| 2025 | 236 | 20 | 1 | 0 | 0 | 255 | 8 |
As the brand reported it.
2025 produced 20 openings against a single exit. The two years before saw 12 openings against 16 exits, then 7 against 7. The brand held flat at 236 for two years and then added 19 in one, which is the clearest inflection in the three-year record.
Texas added six outlets and Ohio added four in a single year. Texas moved 20 to 26 and Ohio 2 to 6. Ohio is where the franchisor is headquartered, so the densest single-year growth in the system happened on its own doorstep.
Transfers ran 14, 13 and 8 across three years. That is thirty-five changes of owner against a base near 240. Roughly one MaidPro outlet in twenty changed hands each year. Illinois, Texas and New York recur in every period, and the MaidPro resale market is large enough that buying an operating territory is a live alternative to opening one.
Questions we get asked
Questions owners ask.
How much does a MaidPro franchise make?
MaidPro franchisees averaged $430,998 of sales in 2025, with a median of $380,083, according to Item 19 of MaidPro’s 2026 FDD, issued 10 April 2026. The 245 in that group are 96%* of MaidPro’s 255 locations. Fees paid to MaidPro come to about 8%* of sales. A MaidPro franchise costs $109,860 to $158,650 to open.
What should a MaidPro business be billing?
The 245 franchised businesses reporting a full 12 months in 2025 averaged $430,998 of gross consumer sales with a median of $380,083. 110 of them, 45%, reached or beat that average. By quartile the averages were $925,133 across 57 businesses, $465,562 across 56, $276,252 across 56 and $110,563 across 56. The highest single business billed $3,173,709 and the lowest $9,995. Twenty territories reporting as ten combined pairs averaged $256,445 each. There were 255 franchised outlets at 31 December 2025 and zero company-owned outlets.
How many cleans is that at MaidPro?
A job is one individual customer service visit. The system average was 2,423 jobs with a median of 2,106. The quartile averages were 5,102, 2,665, 1,621 and 622, running from 17,426 jobs down to 10. Sales divided by jobs gives a price per clean of $181.33, $174.69, $170.42 and $177.75 across the four quartiles and $177.88 system-wide, all marked *. As a schedule, that is 98 cleans a week at the top, 47 at the system average and 12 at the bottom.
What fees does MaidPro charge?
The continuing royalty is 6% of monthly gross consumer sales, with a brand fund fee of 2% on top. After the first 12 months, any month with gross consumer sales under $15,000 has a minimum royalty of $800 or the 6%, whichever is greater. A technology fee of $500 a month applies to a first franchise, with second and subsequent franchises exempt. Customers served outside the territory have an additional 2.5% premium royalty. Optional services are separately priced, including digital marketing at $305 or $595 a month, digital lead generation at the greater of 20% of advertising spend or $100, payment processing at $35 a month plus transaction fees. Email and postcard marketing cost $169 and $199 a month. A local advertising spend of at least $3,000 a month is required for the first 24 months.
Is the fee-refund program worth taking at MaidPro?
It depends entirely on expected sales. The franchise option program refunds the $45,000 initial fee within 10 days of opening in exchange for a royalty of 10% against 6% for ten years, the initial five-year term and at least the first five years of a renewal. Four percent of annual sales multiplied by ten years equals $45,000 at $112,500 of annual sales, which is marked *. The fourth-quartile average of $110,563 sits just under that line. The system average of $430,998 pays $172,399 and the first-quartile average of $925,133 pays $370,053. Conversion terms run the other way: the fee is waived outright and the royalty drops to 2% with a $150 monthly minimum for two years. That is worth $79,480 at the system average.
Who does bookkeeping for a MaidPro franchise?
Three mechanics shape the close. Gross consumer sales are defined as all billings whether collected or still outstanding. So the royalty base is bookings while the bank balance is collections. The working capital sitting between them has to be tracked, particularly since the royalty is calculated inside the franchisor's own cloud software and a 2% understatement in an audit shifts the audit cost to the owner. Second, the minimum royalty resets monthly at $15,000 of sales. So a seasonal dip changes the effective rate for that month alone. A business averaging $15,000 across the year while swinging either side of it pays more than 6% in total. Mapping the monthly curve against the minimum is worth doing before the year starts. Third, the fixed obligations ($6,000 of technology and $36,000 of required local advertising in the first two years) total $42,000 regardless of sales. That makes the fixed-cost line the deciding number for any business under the third quartile. Underneath all of it, price per clean holds near $178 across the whole system, so every forecast reduces to a job count. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to MaidPro
These are questions the MaidPro filing leaves open. An owner or a buyer can put them to MaidPro directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does MaidPro see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many MaidPro locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many cleans a week are you running at MaidPro?
We review your unit economics, cash forecast and reporting, built around job count, the monthly minimum royalty. The fixed charges that decide this model.
Talk to AveranWhere these figures come from.
Every figure here comes from MaidPro Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. MaidPro® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: MaidPro Franchise, LLC, 2026 Franchise Disclosure Document, issued 10 April 2026.
the franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
MaidPro reads against the rest of the residential cleaning group: Merry Maids · Molly Maid · The Cleaning Authority · Two Maids. The residential cleaning guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.