Breakdown

MaidPro franchise unit economics

Q: How much does a MaidPro franchise make?

The average MaidPro unit reported $430,998 of revenue in the 2026 FDD, and the median reported $380,083. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid,

MaidPro franchisees clean houses from a small office and a wrapped vehicle across a territory of roughly 45,000 households earning over $100,000. The price per clean is $181 at the top of the system and $178 at the bottom, so the eight-fold revenue range is job count alone. Growth here comes from filling the calendar.

By Scott Engler · Averan Advisors · Source: MaidPro Franchise, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 22 September 2026

Where these figures come from

Primary source: MaidPro Franchise, LLC, 2026 Franchise Disclosure Document
Items read: Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
Population: 245 of 255 locations
Our calculations: Marked on the page with an asterisk. Method
Last reviewed: 26 September 2026

Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.

Key idea

Across 245 businesses the top quartile billed $925,133 and the bottom $110,563, eight times. Divide each by its own job count and the price per clean lands at $181 and $178. The entire range is how many cleans got booked.

Businesses reporting245 of 255 outlets

Average gross consumer sales$430,998

Price per clean$178 system-wide

Total investment$109,860–$158,650

A clean sells for $170 to $181 at every level of the system. $181.33 in the top quartile against $177.75 in the bottom *, a 2% group across an eight-fold revenue range.
Below $15,000 of monthly sales the royalty becomes $800, which is 8.7% a year. The fourth quartile averages $9,214 a month, where 6% would be $553 *. Clearing the line takes 84 cleans a month; that quartile runs 52.
Royalty, brand fund and technology take 16.1% of fourth-quartile revenue and 8.6% of first-quartile revenue. $17,811 against $80,011 *, a 7.5-point swing built by a $6,000 fixed charge and a minimum royalty.
The refunded franchise fee covers its costs at $112,500 of annual sales. $45,000 back against an extra 4% for ten years *. At the system average that swap costs $172,399.
Every territory holds about 45,000 qualified households; the top quartile works 113 cleans a year per thousand of them and the bottom works 14. $20.56 of revenue per household against $2.46 *.

How much does a MaidPro franchise make?

The average MaidPro unit reported $430,998 of revenue in the 2026 FDD, and the median reported $380,083. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.

Cleans and ground

Forty-five thousand households, four outcomes.

Work drawn from a 45,000-household territory, by quartile *Averan calculation
quartile	Average jobs a year	Cleans per 1,000 qualified households	Revenue per qualified household	Cleans a month	Monthly sales
First	5,102	113.4	$20.56	425	$77,094
Second	2,665	59.2	$10.35	222	$38,797
Third	1,621	36.0	$6.14	135	$23,021
Fourth	622	13.8	$2.46	52	$9,214
All 245	2,423	53.8	$9.58	202	$35,917
minimum royalty threshold	1,012	22.5	$4.00	84	$15,000

Ours throughout, built from the filed average jobs and average sales against the filed territory size.

The top quartile draws 113 cleans a year from every thousand qualified households and the bottom draws 14. *. On paper the two hold the same ground. Penetration of the territory is what the published numbers actually measure.

A qualified household is worth $9.58 a year at the system average. *. At $178 a clean that reads as one household in nineteen buying a single visit a year, or, more realistically, a much smaller share buying a recurring schedule. Either reading puts the addressable market far ahead of what any quartile currently takes.

Clearing the minimum royalty takes 84 cleans a month. *, at $177.88. The fourth quartile runs 52. That is a gap of 32 cleans a month, or roughly seven and a half a week. It is the single most consequential operating target in the whole filing for a business in that group.

Ranked sales run from $3,173,709 down to $9,995. A 318-fold range inside one brand working comparable ground. The low end is a business doing 10 jobs in a year. The tail of this distribution is businesses that have stopped trading in all but name.

Working outside the territory has an extra 2.5% royalty. On top of the 6%. At the system average that would add $10,775 a year if every dollar were earned across the line *, and a customer beyond the boundary has a royalty 42% higher than the same customer inside it.

Top performers

What separates the top MaidPro performers

MaidPro splits its locations into groups instead of publishing one average. The best group averaged $925,133 a year. The worst averaged $110,563. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $380,083. The average was $430,998. More than half the system is below the number the brand quotes.

Decided before you open

Trade area and site.A 8.4× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 45,000 households. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
What you spend to open.Opening costs $109,860 to $158,650, a 1.4× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.

Live operating levers

Jobs, the operating driver.This model bills on jobs. Every job is won again, so the owner works on how many quotes turn into work and what the average job is worth when it does. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
Fees, and where the minimum bites.Fees run about 8.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.

Context you underwrite around

The reporting screen.245 of 255 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.

Top performers

How far apart the locations are

First

This filing does not split its locations into performance bands, so the gap between the highest and lowest MaidPro location is not disclosed. What it does publish is on the Model and Finance tabs.

Best to worst, by sales

Eight times the revenue, the same price.

First

$925,133

Second

$465,562

Third

$276,252

Fourth

$110,563

2025 gross consumer sales and jobs by quartile, 245 franchised businesses, as the brand reported it, with price per clean and cleans a week added *Averan calculation
quartile	Businesses	Average sales	Median sales	Sales range	Average jobs	Price per clean *	Cleans a week *
First	57	$925,133	$794,149	$3,173,709 – $614,427	5,102	$181.33	98
Second	56	$465,562	$481,382	$608,579 – $357,110	2,665	$174.69	51
Third	56	$276,252	$293,414	$354,326 – $197,599	1,621	$170.42	31
Fourth	56	$110,563	$127,438	$192,743 – $9,995	622	$177.75	12
Reporting two territories combined	20 territories	$256,445	$249,354	$923,509 – $157,847	2,797	$183.37 *	27
All 245	245	$430,998	$380,083	$3,173,709 – $9,995	2,423	$177.88	47

Sales, medians, ranges and job counts are as the brand reported it; the price-per-clean and cleans-a-week columns are marked *.

The price of a clean holds inside an $11 group from top to bottom. $181.33, $174.69, $170.42, $177.75 *. A business billing $925,133 charges 2% more per visit than one billing $110,563. Settles where the operating attention belongs. Every dollar of the gap is a visit that happened or failed to happen.

Forty-seven cleans a week is the system average and 98 is the top quartile. *, at each group's own price. Twelve a week sits at the bottom, two or three a day. Read as a schedule, the distance between the quartiles is a handful of crews against a single one.

The fourth quarter's median of $127,438 sits above its own average of $110,563. That gap is the $9,995 minimum pulling the mean down. Half of that quartile bills above $127,438, so the group reads worse than most of its members actually trade. The weak tail is thinner than the average suggests.

The first quarter's attainment is 32% while the other three run 48% to 54%. 18 of 57 reach their own group average. A $3,173,709 high against a $614,427 low stretches that mean. So the top quartile is carried by a few very large operations while its typical member bills $794,149.

The gap between adjacent quartiles is 972 cleans a year at the bottom and 2,534 at the top. *, converting each step at the receiving group's price. Moving from the fourth to the third takes 19 extra cleans a week; from the second to the first takes 49. The ladder gets steeper with every rung.

What the fees come to

Six percent, until it becomes nine.

Annual franchisor charges at each quartile average *Averan calculation
quartile	Gross consumer sales	Royalty	Brand fund	Technology	Total	Share of sales
First	$925,133	$55,508	$18,503	$6,000	$80,011	8.6%
Second	$465,562	$27,934	$9,311	$6,000	$43,245	9.3%
All 245 average	$430,998	$25,860	$8,620	$6,000	$40,480	9.4%
Third	$276,252	$16,575	$5,525	$6,000	$28,100	10.2%
Fourth	$110,563	$9,600	$2,211	$6,000	$17,811	16.1%
Lowest-selling reporting business	$9,995	$9,600	$200	$6,000	$15,800	158.1%

Ours, applying the published rates to the filed sales figures.

The $15,000 monthly line turns a 6% royalty into an 8.7% one. The fourth quartile averages $9,214 a month, where 6% produces $553 and the minimum demands $800 *. Over a year that is $9,600 against $6,634, $2,966 of charge that arrives purely because the month was small.

Fixed charges take 16.1% of fourth-quartile sales and 8.6% of first-quartile sales. *. The $6,000 technology fee is the same figure for a business billing $925,133 and one billing $110,563. That is 0.6% of the first and 5.4% of the second. The whole compression sits in that line and the minimum royalty.

The required local advertising spend is $3,000 a month for the first 24 months. $72,000 across two years. Set against the fourth-quartile average of $110,563, an annual $36,000 is 32.6% of sales. Against the first quartile it is 3.9% *. A new business has that obligation at exactly the point its revenue is smallest.

Refunding the $45,000 franchise fee costs an extra 4% for ten years. Break-even arrives at $112,500 of annual sales *. The fourth-quartile average of $110,563 sits a whisker below that line and every other quartile sits far above. The system average pays $172,399 and the first quartile $370,053 for a $45,000 refund.

Conversion terms are worth $79,480 to a business at the system average. The fee waived plus 4% of sales for two years *. A cleaning business already trading, with six months of history and $25,000 of sales in the latest half year, enters on 2% against 6% and a $150 monthly minimum against $800.

A 2% understatement in a royalty audit shifts the cost of the audit to the owner. Plus the unpaid amounts and interest up to 1.5% a month. Since the royalty base is billings, a business running on the accrual reporting inside the franchisor's own software has a narrower margin for error than the rate itself suggests.

Opening and the system

$110,000 to start, half of it the fee. (Items 5 and 6)

Estimated initial investment, as the brand reported it, Item 7 of the 2026 FDD
Item	Low	High
Initial franchise fee	$45,000	$45,000
Additional funds, three months	$18,800	$23,000
Advertising, first three months	$15,000	$15,000
Equipment	$7,500	$8,500
Miscellaneous opening costs	$6,160	$8,850
Vehicle with wrap	$5,300	$28,000
Real estate	$5,000	$10,000
Travel and living while training	$3,800	$7,000
Insurance	$2,000	$12,000
Initial printing materials	$1,300	$1,300
Total	$109,860	$158,650

As the brand reported it, reordered here by size.

The franchise fee is 41% of the low column and the vehicle is 5%. $45,000 of $109,860 *. This is a light build by the standards of home services. A wrapped vehicle, cleaning kit, a small office and three months of working capital. What is being bought is the territory and the software.

Cash to run the business day to day of $18,800 to $23,000 covers three months. Against $800 of minimum royalty, $500 of technology and $3,000 of required advertising every month, $12,900 across the three *. That is 69% of the low figure spoken for by fixed obligations before a single cleaner is paid.

The system grew 19 outlets in 2025. (Item 20)

Franchised outlet movement, 2023 to 2025, as the brand reported it
Year	Start	Opened	Terminations	Non-renewals	Ceased, other	End	Transfers
2023	240	12	9	1	6	236	14
2024	236	7	4	0	3	236	13
2025	236	20	1	0	0	255	8

As the brand reported it.

2025 produced 20 openings against a single exit. After two years of 12 openings against 16 exits and 7 against 7. The brand held flat at 236 for two years and then added 19 in one, which is the clearest inflection in the three-year record.

Texas added six outlets and Ohio added four in a single year. Texas moved 20 to 26 and Ohio 2 to 6. Ohio is where the franchisor is headquartered, so the densest single-year growth in the system happened on its own doorstep.

Transfers ran 14, 13 and 8 across three years. Thirty-five changes of owner against a base near 240. Roughly one outlet in twenty changed hands each year, with Florida. Illinois. Texas and New York recurring in every period, a resale market thick enough that buying an operating territory is a live alternative to opening one.

Questions we get asked

Questions owners ask.

What should a MaidPro business be billing?

The 245 franchised businesses reporting a full 12 months in 2025 averaged $430,998 of gross consumer sales with a median of $380,083. 110 of them, 45%, reached or beat that average. By quartile the averages were $925,133 across 57 businesses, $465,562 across 56, $276,252 across 56 and $110,563 across 56. The highest single business billed $3,173,709 and the lowest $9,995. Twenty territories reporting as ten combined pairs averaged $256,445 each. There were 255 franchised outlets at 31 December 2025 and zero company-owned outlets.

How many cleans is that?

A job is one individual customer service visit. The system average was 2,423 jobs with a median of 2,106. The quartile averages were 5,102, 2,665, 1,621 and 622, running from 17,426 jobs down to 10. Sales divided by jobs gives a price per clean of $181.33, $174.69, $170.42 and $177.75 across the four quartiles and $177.88 system-wide, all marked *. As a schedule, that is 98 cleans a week at the top, 47 at the system average and 12 at the bottom.

What does the brand take?

The continuing royalty is 6% of monthly gross consumer sales, with a brand fund fee of 2% on top. After the first 12 months, any month with gross consumer sales under $15,000 has a minimum royalty of $800 or the 6%, whichever is greater. A technology fee of $500 a month applies to a first franchise, with second and subsequent franchises exempt. Customers served outside the territory have an additional 2.5% premium royalty. Optional services are separately priced, including digital marketing at $305 or $595 a month, digital lead generation at the greater of 20% of advertising spend or $100, payment processing at $35 a month plus transaction fees. Email and postcard marketing at $169 and $199 a month. A local advertising spend of at least $3,000 a month is required for the first 24 months.

Is the fee-refund program worth taking?

It depends entirely on expected sales. The franchise option program refunds the $45,000 initial fee within 10 days of opening in exchange for a royalty of 10% against 6% for ten years, the initial five-year term and at least the first five years of a renewal. Four percent of annual sales multiplied by ten years equals $45,000 at $112,500 of annual sales, which is marked *. The fourth-quartile average of $110,563 sits just under that line. The system average of $430,998 pays $172,399 and the first-quartile average of $925,133 pays $370,053. Conversion terms run the other way: the fee is waived outright and the royalty drops to 2% with a $150 monthly minimum for two years. Is worth $79,480 at the system average.

Who does bookkeeping for a MaidPro franchise?

Three mechanics shape the close. Gross consumer sales are defined as all billings whether collected or still outstanding. So the royalty base is bookings while the bank balance is collections. The working capital sitting between them has to be tracked, particularly since the royalty is calculated inside the franchisor's own cloud software and a 2% understatement in an audit shifts the audit cost to the owner. Second, the minimum royalty resets monthly at $15,000 of sales. So a seasonal dip changes the effective rate for that month alone. A business averaging $15,000 across the year while swinging either side of it pays more than 6% in total. Mapping the monthly curve against the minimum is worth doing before the year starts. Third, the fixed obligations ($6,000 of technology and $36,000 of required local advertising in the first two years) total $42,000 regardless of sales. Makes the fixed-cost line the deciding number for any business under the third quartile. Underneath all of it, price per clean holds near $178 across the whole system, so every forecast reduces to a job count. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.

What this filing does not disclose

No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.

Questions worth putting to MaidPro

The filing answers what it answers. These are the gaps an owner or a buyer should close directly.

What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many MaidPro locations closed, were sold, or changed hands last year, and why?

Part of our Home & Commercial Services Franchise Finance guide and the Residential Cleaning Franchise Finance guide · Āveran Franchise Resource Center

Run your own numbers.

The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.

Launch the diagnostic →

How many cleans a week are you running?

A structured review of your unit economics, cash forecast, and reporting, built around job count, the monthly minimum royalty. The fixed charges that decide this model.

Request the review

Where these figures come from.

Every figure here comes from MaidPro Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. MaidPro® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.

Where this sits

the franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

The same business, other brands

MaidPro reads against the rest of the residential cleaning group: Merry Maids · Molly Maid · The Cleaning Authority · Two Maids. The residential cleaning guide compares all of them on the same figures.

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.

Where to next

Compare brands, every brand in the library on one screen
Checking the franchisor’s own finances
What one location earns and spends
What changes at ten units
Fractional CFO, for the forecast behind a second location and the cash plan that carries it
Bookkeeping for franchise owners, what this looks like when someone else keeps the books
Āveran Franchise Resource Center, every breakdown in the library
Bookkeeping, monthly close built around the way your brand reports
Controller, when the numbers need someone reading them as well as recording them

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

If you want this done for you

What happens next

Everything above came out of a filing. Doing it on your own numbers means the books have to produce the same lines: sales, wages, occupancy, fees and what is left, by location, every month. That is the work.

The call, twenty minutesYou describe the business and where the numbers are letting you down. We tell you honestly whether we can help, and what we would start with. No pitch deck.
We look at the fileYou give us read access to the books as they are. We come back with what is wrong, what it will take to fix, and whether the answer is bookkeeping, controller work, or something else.
A written scope and a priceWhat we do each month, what you get, the date it lands, and the fee. Agreed before anything starts, and it does not move without you agreeing it.
Transition, then the first closeAccess, systems, and the opening balances. The first close lands on the date in the scope, and every one after it does too.

Start with the call →How an engagement runs

Averan is not a CPA firm and does not file taxes. Your CPA keeps that, and we keep the books they file from.