Club Pilates franchise unit economics
Club Pilates franchisees run a 1,500 to 1,800 square foot reformer studio selling monthly memberships. Across 1,005 studios trading the whole of 2025, sales averaged $987,810 on 438 monthly active members. Members leaving of 6.4% a month against 38 new memberships leaves the average studio adding ten members a month, and three of 1,029 studios closed during the year.
- Primary source
- Club Pilates Franchise SPV, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 1005 of 1179 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Members leaving runs 6.4% a month, new memberships run 38, and the average studio holds 438 members. That arithmetic makes 28 departures against 38 arrivals, ten net members a month, 120 a year. It is the only brand in this library's fitness set where the average studio is measurably growing, and three studios out of 1,029 closed all year.
- The average studio adds ten members a month. 38 new memberships against 28.0 departures at 6.4% members leaving on 438 members.
- Revenue per member holds between $183.69 and $191.75 a month across all four quartiles. A 4.4% range while revenue varies 1.91 times.
- Three studios ceased operations during 2025 while 153 opened. Out of 1,029 open at the start of the year.
- A new studio peaks at $72,433 of monthly revenue in month four and eases to $63,630 by month twelve. An expansion-site studio climbs the other way, to $91,705 by month ten.
- Expanded studios average $1,419,539 on 588 members. 43.7% more revenue on 34.2% more members than a standard studio.
How much does a Club Pilates franchise make?
The average Club Pilates unit reported $987,810 of revenue in the 2026 FDD, and the median reported $978,332. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 12% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Revenue, members & customers lost
1,005 studios, and a published customers lost rate.
| quartile | Studios | Sales | Median revenue | Revenue range | Monthly active members | New memberships a month | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| 1st quartile | 251 | $1,309,242 | $1,267,356 | $1,138,055 – $2,301,954 | 569 | 54 | $191.75 |
| 2nd quartile | 252 | $1,057,384 | $1,057,571 | $978,332 – $1,137,745 | 469 | 40 | $187.88 |
| 3rd quartile | 251 | $897,796 | $901,753 | $814,123 – $977,776 | 403 | 33 | $185.65 |
| 4th quartile | 251 | $685,540 | $701,036 | $146,258 – $813,309 | 311 | 25 | $183.69 |
| All studios | 1,005 | $987,810 | $978,332 | $146,258 – $2,301,954 | 438 | 38 | $187.94 |
| Expanded studios | 19 | $1,419,539 | $1,336,024 | $539,413 – $2,258,596 | 588 | 52 | $201.18 |
Revenue, members, new memberships, medians and ranges are as the brand reported it. Revenue per member is marked *, dividing each quarter's revenue by its members and by twelve.
| Measure | Average | Median | Minimum | Maximum | Studios at or above average |
|---|---|---|---|---|---|
| Monthly membership members leaving | 6.4% | 6.3% | 3.4% | 13.7% | 469 (46.7%) |
| Revenue from memberships | 87% | 87% | 74% | 94% | 558 (56%) |
| Revenue from services | 8% | 8% | 3% | 19% | 427 (42%) |
| Revenue from products | 3% | 3% | 0% | 9% | 416 (41%) |
| Revenue from fees | 2% | 2% | 0% | 9% | 422 (42%) |
As the brand reported it.
28 members leave each month and 38 arrive. 6.4% of 438 against a filed 38 new memberships *. That is ten net members a month and 120 a year, roughly a quarter of the base. is the difference between this brand from the rest of the boutique fitness set, where new memberships typically land right on top of departures.
6.4% a month is a fifteen-and-a-half-month average membership. Compounded across a year it leaves 45.2% of a starting group in place *. Members leaving ranges 3.4% to 13.7%, so the best studio keeps a member roughly two and a half years and the worst about seven months. Half the system sits above 6.3%.
Revenue per member is $183.69 to $191.75 a month across every quartile. A 4.4% range while revenue varies 1.91 times and members 1.83 times. Pricing is settled in this system. What separates a first-quartile studio from a fourth is 258 members, and the expanded studios reach $201.18 per member. The only cut where the ratio moves materially.
Memberships are 87% of revenue, higher than any comparable brand in this library. Services are 8%, products 3% and fees 2%. The membership line ranges 74% to 94%, so even the most diversified studio in the system is overwhelmingly a recurring-dues business. That makes member count and members leaving the only two numbers that matter, and it makes the revenue line highly predictable month to month.
The lowest-selling studios bills $146,258 and the highest-selling $2,301,954. Nearly sixteen times, though the middle of the system is far tighter. The second and third quartiles differ 1.16 times over and 1.20 times inside themselves. The fourth quarter's range runs $146,258 to $813,309, so the weakness at the bottom is concentrated in a handful of studios.
New memberships run 54 a month at the first quartile and 25 at the fourth. Against member bases of 569 and 311, that is 9.5% and 8.0% a month. Both comfortably clear the 6.4% members leaving rate. That is why studios across this system are growing. Though the two measures are ranked separately, so the pairing is indicative.
Top performers
What separates the top Club Pilates performers
Club Pilates splits its locations into groups instead of publishing one average. The best group averaged $1,309,242 a year. The worst averaged $685,540. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $978,332. The average was $987,810. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 1.9× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.capacity is 005 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $413,289 to $1,029,811, a 2.5× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 12.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.1005 of 1179 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
The first year, month by month
Two very different first years.
| Month | Standard studios reporting | Standard revenue | Standard members | Standard new memberships | Expansion studios reporting | Expansion revenue | Expansion members |
|---|---|---|---|---|---|---|---|
| Month 1 | 141 | $25,338 | 277 | 128 | 12 | $22,263 | 265 |
| Month 2 | 131 | $57,958 | 337 | 84 | 11 | $55,037 | 334 |
| Month 3 | 122 | $68,672 | 378 | 64 | 11 | $70,373 | 379 |
| Month 4 | 111 | $72,433 | 371 | 55 | 10 | $76,572 | 402 |
| Month 6 | 90 | $70,780 | 371 | 49 | 9 | $76,307 | 402 |
| Month 8 | 66 | $70,330 | 374 | 46 | 8 | $80,498 | 434 |
| Month 10 | 44 | $65,673 | 360 | 39 | 6 | $91,705 | 487 |
| Month 12 | 18 | $63,630 | 327 | 31 | 3 | $88,216 | 463 |
As the brand reported it, for studios that conducted a soft opening during calendar 2025. Months 5, 7, 9 and 11 are omitted here for space and follow the same pattern.
A standard new studio peaks at $72,433 of monthly revenue in month four. By month twelve it is $63,630, $8,803 lower. Members follow the same shape: 378 at month three, 371 at month four, 327 at month twelve. Annualized, month four is $869,196 and month twelve is $763,560, against a system average of $987,810. So a first-year studio lands below the second quartile and has to keep building afterwards.
An expansion-site studio climbs instead: $76,572 at month four and $91,705 at month ten. Members go 402 to 487 over the same stretch. Annualized, month ten is $1,100,460, above the first quartile average of $1,309,242's lower neighbors and well clear of the system average. Existing franchisees opening at expanded sites are running a materially different first year from first-time owners.
Month one opens with 277 members already in place and 128 new memberships. The pre-sales phase does the heavy lifting: by month three the studio holds 378 members, which is 86% of the all-studio average of 438. New memberships then halve twice (128, 84, 64) and settle at 31 by month twelve. The first ninety days set the base and the rest of the year defends it.
Both group' month-twelve columns describe a handful of studios. 18 standard and 3 expansion, against 141 and 12 at month one. Those are the studios that opened earliest in 2025, a different group from the ones in month one. The dip in the standard studios' later months is therefore partly a sample effect, and month six or eight is the safer planning read.
The range across new studios is set out below from the first month. Month one runs $1,965 to $68,068 of revenue and 58 to 666 members. By month eight the range is $32,724 to $139,541. So the outcome separates immediately, and the pre-sale is where it separates.
Fees and what it costs to open
What the fees come to.
| Studio | Sales | Royalty at 8% | Brand fund at 2% | Local advertising | Technology | Total | Share of revenue |
|---|---|---|---|---|---|---|---|
| Highest-selling studio | $2,301,954 | $184,156 | $46,039 | $46,039 | $6,600 | $282,834 | 12.3% |
| Expanded studios | $1,419,539 | $113,563 | $28,391 | $28,391 | $6,600 | $176,945 | 12.5% |
| 1st quartile | $1,309,242 | $104,739 | $26,185 | $26,185 | $6,600 | $163,709 | 12.5% |
| 2nd quartile | $1,057,384 | $84,591 | $21,148 | $21,148 | $6,600 | $133,487 | 12.6% |
| All studios | $987,810 | $79,025 | $19,756 | $19,756 | $6,600 | $125,137 | 12.7% |
| 3rd quartile | $897,796 | $71,824 | $17,956 | $18,000 | $6,600 | $114,380 | 12.7% |
| 4th quartile | $685,540 | $54,843 | $13,711 | $18,000 | $6,600 | $93,154 | 13.6% |
| Lowest-selling studio | $146,258 | $11,701 | $2,925 | $18,000 | $6,600 | $39,226 | 26.8% |
Ours, built from the filed rates: an 8% royalty swept weekly by electronic transfer on the preceding week's gross sales. The franchisor may move to a monthly interval. A 2% Brand Development Fund contribution taken the same way and adjustable on notice. A Local Advertising Requirement of the greater of $1,500 a month or 2% of the prior month's gross sales. The franchisor may require to be paid to it instead of spent locally. And a technology fee of $550 a month. May rise up to 10% a year and runs at a reduced $150 a month through the five months before soft opening.
The $1,500 monthly minimum local advertising charge binds below $900,000 of sales. Which sits between the third quarter's average of $897,796 and the second quarter's $1,057,384. So it affects roughly the bottom half of the system and leaves the top half paying a straight 2%. That is a much gentler position than most brands in this library, where the same minimum binds on nearly every unit.
The all-in rate runs 12.3% to 13.6% across the quartiles. $282,834 at the highest-selling studios and $93,154 at the fourth quartile. The flat portion ($18,000 of advertising plus $6,600 of technology) is just 2.5% of average revenue, the lowest flat load in this library's fitness set. Because sales per studio here is high relative to the fixed obligations.
Expanded studios pay 12.5% on $1,419,539. $176,945 a year, $51,808 more than a standard studio pays on $987,810, but they bill $431,729 more. Every additional dollar of revenue in this system has the same 12% franchise fees, with zero step-ups. That makes the expansion economics straightforward to model.
What it costs to open a studio.
| Item | Low | High |
|---|---|---|
| Building work | $123,056 | $519,381 |
| Fitness equipment and initial fit-out package | $128,986 | $170,034 |
| Initial franchise fee | $65,000 | $65,000 |
| Real estate, lease and professional fees | $19,000 | $63,600 |
| Initial marketing and advertising spend | $33,300 | $46,600 |
| Additional funds, three months | $7,000 | $44,000 |
| Sourcing fee | $0 | $28,000 |
| Signage | $6,000 | $26,500 |
| Insurance | $3,823 | $21,172 |
| Computer, audio-visual and related equipment | $5,500 | $19,000 |
| Pre-sales and soft opening retail inventory kit | $16,400 | $17,900 |
| Technology and software fees | $4,024 | $4,024 |
| Travel and living while training | $1,000 | $3,000 |
| Initial instructor training fee | $200 | $1,600 |
| Total | $413,289 | $1,029,811 |
As the brand reported it, reordered here by size.
The build costs 0.42 to 1.04 times a year of average revenue. $413,289 to $1,029,811 against $987,810. That is the gentlest ratio in this library's boutique fitness set. It comes from density: revenue runs $549 to $659 a square foot on a 1,500-to-1,800 square foot minimum plate *.
Building work and the equipment package are $252,042 to $689,415. 61% of the low column and 67% of the high. The equipment range is narrow, $128,986 to $170,034, because the reformer package is specified. The building work range is four times wide, $123,056 to $519,381. Is where the outcome of the build is decided.
$7,000 to $44,000 of additional funds covers three months. Thin against a build of $413,289 upward, and thin against a studio that opens with 277 members and $25,338 of first-month revenue. The $33,300 to $46,600 of initial marketing sits alongside it, and between them they fund the pre-sale that delivers those 277 members.
The network of locations
The network of locations.
| Year | Franchised at start | Franchised at end | Net change | Company at start | Company at end | Total at end |
|---|---|---|---|---|---|---|
| 2023 | 753 | 868 | +115 | 8 | 8 | 876 |
| 2024 | 868 | 1,029 | +161 | 8 | 0 | 1,029 |
| 2025 | 1,029 | 1,179 | +150 | 0 | 0 | 1,179 |
As the brand reported it.
How we calculated this
153 studios opened during 2025 and 3 ceased operations, each of which had traded more than twelve months.
Three studios ceased operations in a network of 1,029. 0.29% across a full year. Set beside 153 openings, that is the healthiest closure figure in this library's fitness set by a wide margin, the nearest comparable boutique brand closed 37 studios out of 485 in the same period.
The network grew 56.6% over three years, from 753 studios to 1,179. +115, +161, +150. Growth eased slightly in 2025 but stayed within 7% of the prior year's pace. That in a year when several comparable brands stopped expanding altogether is the more telling comparison.
The franchisor exited its own eight studios during 2024. Every figure here therefore describes an owner-operator running their own money, and the franchisor holds zero units to benchmark against.
19 expanded studios now trade alongside the 1,005 qualified ones. Averaging $1,419,539 and 588 members against $987,810 and 438. They sit in their own group. The 12 expansion-site studios that opened during 2025 build-up on a different curve, climbing past month ten where standard studios ease back after month four.
Questions we get asked
Questions owners ask.
What should a studio be billing?
The 1,005 qualified studios trading all of 2025 averaged $987,810 of sales with a median of $978,332, ranging from $146,258 to $2,301,954. By quartile: $1,309,242, $1,057,384, $897,796 and $685,540. Monthly active members averaged 438, from 135 to 838, and by quartile 569, 469, 403 and 311. New memberships averaged 38 a month. The 19 expanded studios averaged $1,419,539 on 588 members.
What is a realistic members leaving rate?
6.4% a month on average with a median of 6.3%, ranging from 3.4% to 13.7%. At 6.4% the average membership lasts about fifteen and a half months, and 45.2% of a group survives a full year. On a base of 438 members that is 28.0 departures a month against 38 new memberships. So the average studio adds ten members a month and about 120 a year. Expanded studios run almost identically at 6.5%.
How fast does a new studio build-up?
Very fast, then flat or slightly down. Studios opening during 2025 billed $25,338 in month one on 277 members already sold during the pre-sale, $57,958 in month two, $68,672 in month three and $72,433 in month four, the peak. By month twelve it is $63,630 on 327 members. Annualized, month four is $869,196 against a system average of $987,810. Expansion-site studios run the opposite way, reaching $91,705 and 487 members by month ten. The later columns cover progressively fewer studios, with month twelve describing 18 standard studios and 3 expansion ones.
What does the brand cost each year?
An 8% royalty swept weekly by electronic transfer, a 2% Brand Development Fund contribution on the same schedule, a local advertising requirement of the greater of $1,500 a month or 2% of the prior month's sales, and a $550 monthly technology fee. That works out at 12.5% of revenue at the first quartile, 12.7% at the average and 13.6% at the fourth quartile. The $18,000 minimum advertising charge binds below $900,000 of sales. That is roughly the bottom half of the system; above that the requirement is a straight 2%.
Who does bookkeeping for a Club Pilates franchise?
Monthly active members belongs at the top of the pack, against 438 system-wide and quartile boundaries of 311, 403, 469 and 569. Members leaving sits directly beneath it, against 6.4% system-wide and a 6.3% median, calculated as cancellations in the month over the prior month-end base so the figure stays comparable. New memberships is the third, against 38 a month. The discipline is to read the two together. At 438 members, anything above 28 is a growing studio. Revenue per member works as a control at about $188 a month. The membership share of revenue against 87% flags when a studio has drifted toward packages and drop-ins. On mechanics, royalty and brand fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly. The local advertising requirement changes shape at $900,000 of annual sales (above it the obligation is 2%, below it a flat $1,500 a month) so a studio crossing that line mid-year needs the schedule tested each month. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Club Pilates
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Club Pilates locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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