Club Pilates franchise unit economics
Club Pilates franchisees run reformer Pilates studios that sell monthly memberships and prepaid class packs.
Club Pilates franchise at a glance
Across 1,005 studios trading the whole of 2025, sales averaged $987,810 on 438 monthly active members.
Club Pilates franchisees averaged $987,810 of sales in 2025, with a median of $978,332, according to Item 19 of Club Pilates’ 2026 FDD, issued 17 April 2026. The 1,005 in that group are 85%* of Club Pilates’ 1,179 locations. Fees paid to Club Pilates come to about 10%* of sales. A Club Pilates franchise costs $413,289 to $1,029,811 to open.
- A Club Pilates franchise costs $413,289 to $1,029,811 to open, including a $65,000 initial franchise fee, according to the brand's 2026 FDD.
- Club Pilates charges a royalty of 8% of sales, a 2% brand fund contribution and a $550 monthly technology fee.
- Club Pilates reported 1,179 franchised locations in its 2026 FDD.
- Work out Club Pilates's fees at your own sales with the minimum fee calculator.
These figures come from Club Pilates's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The average studio adds ten members a month. That is 38 new memberships against 28.0 departures at 6.4% members leaving on 438 members.
- Revenue per member holds between $183.69 and $191.75 a month across all four quartiles. A 4.4% range while revenue varies 1.91 times.
- Three studios ceased operations during 2025 while 153 opened. That is out of 1,029 open at the start of the year.
- A new studio peaks at $72,433 of monthly revenue in month four and eases to $63,630 by month twelve. An expansion-site studio climbs the other way, to $91,705 by month ten.
- Expanded studios average $1,419,539 on 588 members. That is 43.7% more revenue on 34.2% more members than a standard studio.
How much does a Club Pilates franchise make?
The average Club Pilates unit reported $987,810 of revenue in the 2026 FDD, and the median reported $978,332. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 10% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Revenue, members & customers lost
Sales, members and new memberships by quartile, 2025
| quartile | Studios | Sales | Median revenue | Revenue range | Monthly active members | New memberships a month | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| 1st quartile | 251 | $1,309,242 | $1,267,356 | $1,138,055 – $2,301,954 | 569 | 54 | $191.75 |
| 2nd quartile | 252 | $1,057,384 | $1,057,571 | $978,332 – $1,137,745 | 469 | 40 | $187.88 |
| 3rd quartile | 251 | $897,796 | $901,753 | $814,123 – $977,776 | 403 | 33 | $185.65 |
| 4th quartile | 251 | $685,540 | $701,036 | $146,258 – $813,309 | 311 | 25 | $183.69 |
| All studios | 1,005 | $987,810 | $978,332 | $146,258 – $2,301,954 | 438 | 38 | $187.94 |
| Expanded studios | 19 | $1,419,539 | $1,336,024 | $539,413 – $2,258,596 | 588 | 52 | $201.18 |
Revenue, members, new memberships, medians and ranges are as the brand reported it. Revenue per member is marked *, dividing each quarter's revenue by its members and by twelve.
| Measure | Average | Median | Minimum | Maximum | Studios at or above average |
|---|---|---|---|---|---|
| Monthly membership members leaving | 6.4% | 6.3% | 3.4% | 13.7% | 469 (46.7%) |
| Revenue from memberships | 87% | 87% | 74% | 94% | 558 (56%) |
| Revenue from services | 8% | 8% | 3% | 19% | 427 (42%) |
| Revenue from products | 3% | 3% | 0% | 9% | 416 (41%) |
| Revenue from fees | 2% | 2% | 0% | 9% | 422 (42%) |
As the brand reported it.
28 members leave each month and 38 arrive. That is 6.4% of 438 against a filed 38 new memberships *. That is ten net members a month and 120 a year, roughly a quarter of the base. That growth separates this brand from the rest of the boutique fitness set, where new memberships typically land right on top of departures.
6.4% a month is a fifteen-and-a-half-month average membership. Compounded across a year it leaves 45.2% of a starting group in place *. Members leaving ranges 3.4% to 13.7%, so the top studio keeps a member roughly two and a half years and the lowest about seven months. Half the system sits above 6.3%.
Revenue per member is $183.69 to $191.75 a month across every quartile. A 4.4% range while revenue varies 1.91 times and members 1.83 times. Pricing is settled in this system. What separates a first-quartile studio from a fourth is 258 members, and the expanded studios reach $201.18 per member. The expanded studios are the only group where revenue per member moves outside that range.
Memberships are 87% of revenue. Services are 8%, products 3% and fees 2%. The membership line ranges 74% to 94%, so even the most diversified studio in the system is overwhelmingly a recurring-dues business. That makes member count and members leaving the only two numbers that matter, and it makes the revenue line highly predictable month to month.
The lowest-selling studio bills $146,258 and the highest-selling $2,301,954. Nearly sixteen times, though the middle of the system is far tighter. The second and third quartiles differ 1.16 times over and 1.20 times inside themselves. The fourth quarter's range runs $146,258 to $813,309, so the weakness at the bottom is concentrated in a handful of studios.
New memberships run 54 a month at the first quartile and 25 at the fourth. Against member bases of 569 and 311, that is 9.5% and 8.0% a month. Both comfortably clear the 6.4% members leaving rate. So studios across this system are growing. The two measures are ranked separately, so the pairing is indicative.
Top performers
What separates the top Club Pilates performers
Club Pilates splits its locations into groups instead of publishing one average. The top group averaged $1,309,242 a year. The lowest averaged $685,540. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $978,332. The average was $987,810. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 1.9× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $413,289 to $1,029,811, a 2.5× range inside one brand.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees.Club Pilates’ fees run about 10.0% of sales, and Club Pilates sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 1005 of 1179 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The first year, month by month
First year for studios opened in 2025
| Month | Standard studios reporting | Standard revenue | Standard members | Standard new memberships | Expansion studios reporting | Expansion revenue | Expansion members |
|---|---|---|---|---|---|---|---|
| Month 1 | 141 | $25,338 | 277 | 128 | 12 | $22,263 | 265 |
| Month 2 | 131 | $57,958 | 337 | 84 | 11 | $55,037 | 334 |
| Month 3 | 122 | $68,672 | 378 | 64 | 11 | $70,373 | 379 |
| Month 4 | 111 | $72,433 | 371 | 55 | 10 | $76,572 | 402 |
| Month 6 | 90 | $70,780 | 371 | 49 | 9 | $76,307 | 402 |
| Month 8 | 66 | $70,330 | 374 | 46 | 8 | $80,498 | 434 |
| Month 10 | 44 | $65,673 | 360 | 39 | 6 | $91,705 | 487 |
| Month 12 | 18 | $63,630 | 327 | 31 | 3 | $88,216 | 463 |
As the brand reported it, for studios that conducted a soft opening during calendar 2025. Months 5, 7, 9 and 11 are omitted here for space and follow the same pattern.
A standard new studio peaks at $72,433 of monthly revenue in month four. By month twelve it is $63,630, $8,803 lower. Members follow the same shape: 378 at month three, 371 at month four, 327 at month twelve. Annualized, month four is $869,196 and month twelve is $763,560, against a system average of $987,810. So a first-year studio lands below the second quartile and has to keep building afterwards.
An expansion-site studio climbs instead: $76,572 at month four and $91,705 at month ten. Members go 402 to 487 over the same stretch. Annualized, month ten is $1,100,460, above the second quartile average of $1,057,384 and the system average of $987,810. Existing franchisees opening at expanded sites are running a different first year from first-time owners.
Month one opens with 277 members already in place and 128 new memberships. The pre-sales phase accounts for most of the change: by month three the studio holds 378 members, which is 86% of the all-studio average of 438. New memberships then halve by month three (128, 84, 64) and settle at 31 by month twelve. The first ninety days set the base and the rest of the year defends it.
The month-twelve columns cover 18 standard and 3 expansion studios. That is 18 standard and 3 expansion, against 141 and 12 at month one. Those are the studios that opened earliest in 2025, a different group from the ones in month one. The dip in the standard studios' later months is therefore partly a sample effect, and month six or eight is the safer planning read.
The range across new studios is set out below from the first month. Month one runs $1,965 to $68,068 of revenue and 58 to 666 members. By month eight the range is $32,724 to $139,541. So the outcome separates immediately, and the pre-sale is where it separates.
Fees and what it costs to open
Royalty and fees
| Studio | Sales | Royalty at 8% | Brand fund at 2% | Local advertising | Technology | Total with local advertising | Share of revenue with local advertising |
|---|---|---|---|---|---|---|---|
| Highest-selling studio | $2,301,954 | $184,156 | $46,039 | $46,039 | $6,600 | $282,834 | 12.3% |
| Expanded studios | $1,419,539 | $113,563 | $28,391 | $28,391 | $6,600 | $176,945 | 12.5% |
| 1st quartile | $1,309,242 | $104,739 | $26,185 | $26,185 | $6,600 | $163,709 | 12.5% |
| 2nd quartile | $1,057,384 | $84,591 | $21,148 | $21,148 | $6,600 | $133,487 | 12.6% |
| All studios | $987,810 | $79,025 | $19,756 | $19,756 | $6,600 | $125,137 | 12.7% |
| 3rd quartile | $897,796 | $71,824 | $17,956 | $18,000 | $6,600 | $114,380 | 12.7% |
| 4th quartile | $685,540 | $54,843 | $13,711 | $18,000 | $6,600 | $93,154 | 13.6% |
| Lowest-selling studio | $146,258 | $11,701 | $2,925 | $18,000 | $6,600 | $39,226 | 26.8% |
We built this from Club Pilates's filed rates, which set an 8% royalty swept weekly by electronic transfer on the preceding week's gross sales. The franchisor may move that sweep to a monthly interval. A 2% Brand Development Fund contribution is taken the same way and can be adjusted on notice. There is also a Local Advertising Requirement of the greater of $1,500 a month or 2% of the prior month's gross sales. The franchisor may require it to be paid to the franchisor instead of spent locally. Club Pilates also charges a technology fee of $550 a month. That fee may rise up to 10% a year and runs at a reduced $150 a month through the five months before soft opening.
The $1,500 monthly minimum local advertising charge binds below $900,000 of sales. That threshold sits between the third quarter's average of $897,796 and the second quarter's $1,057,384. So it affects roughly the bottom half of the system and leaves the top half paying a straight 2%. That is a much gentler position than most brands in this library, where the same minimum binds on nearly every unit.
With local advertising included, the all-in rate runs 12.3% to 13.6% across the quartiles. That is $282,834 at the highest-selling studios and $93,154 at the fourth quartile. The flat portion ($18,000 of advertising plus $6,600 of technology) is just 2.5% of average revenue, the lowest flat load in this library's fitness set, because sales per studio here is high relative to the fixed obligations.
Expanded studios pay 12.5% on $1,419,539, local advertising included. $176,945 a year, $51,808 more than a standard studio pays on $987,810, but they bill $431,729 more. Every additional dollar of revenue in this system has the same 10% in royalty and brand fund, plus 2% of local advertising above $900,000 of sales, with no step-ups. That makes the expansion economics straightforward to model.
Cost to open a studio
| Item | Low | High |
|---|---|---|
| Building work | $123,056 | $519,381 |
| Fitness equipment and initial fit-out package | $128,986 | $170,034 |
| Initial franchise fee | $65,000 | $65,000 |
| Real estate, lease and professional fees | $19,000 | $63,600 |
| Initial marketing and advertising spend | $33,300 | $46,600 |
| Additional funds, three months | $7,000 | $44,000 |
| Sourcing fee | $0 | $28,000 |
| Signage | $6,000 | $26,500 |
| Insurance | $3,823 | $21,172 |
| Computer, audio-visual and related equipment | $5,500 | $19,000 |
| Pre-sales and soft opening retail inventory kit | $16,400 | $17,900 |
| Technology and software fees | $4,024 | $4,024 |
| Travel and living while training | $1,000 | $3,000 |
| Initial instructor training fee | $200 | $1,600 |
| Total | $413,289 | $1,029,811 |
As the brand reported it, reordered here by size.
Discounts available
- Club Pilates cuts the initial franchise fee to $48,750 for veterans who meet IFA VetFran requirements.
- Club Pilates charges $55,000 for a second or later studio to owners who already run a Club Pilates studio.
From Item 5 of the Club Pilates 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The build costs 0.42 to 1.04 times a year of average revenue. That is $413,289 to $1,029,811 against $987,810. That is the gentlest ratio in this library's boutique fitness set. It comes from density: revenue runs $549 to $659 a square foot on a 1,500-to-1,800 square foot floor plate *.
Building work and the equipment package are $252,042 to $689,415. That is 61% of the low column and 67% of the high. The equipment range is narrow, $128,986 to $170,034, because the reformer package is specified. The building work range is four times wide, $123,056 to $519,381. That is where the outcome of the build is decided.
$7,000 to $44,000 of additional funds covers three months. Thin against a build of $413,289 upward, and thin against a studio that opens with 277 members and $25,338 of first-month revenue. The $33,300 to $46,600 of initial marketing sits alongside it, and between them they fund the pre-sale that delivers those 277 members.
The network of locations
Studios opened and closed, 2023 to 2025
| Year | Franchised at start | Franchised at end | Net change | Company at start | Company at end | Total at end |
|---|---|---|---|---|---|---|
| 2023 | 753 | 868 | +115 | 8 | 8 | 876 |
| 2024 | 868 | 1,029 | +161 | 8 | 0 | 1,029 |
| 2025 | 1,029 | 1,179 | +150 | 0 | 0 | 1,179 |
As the brand reported it.
How we calculated this
153 studios opened during 2025 and 3 ceased operations, each of which had traded more than twelve months.
Three studios ceased operations in a network of 1,029. That is 0.29% across a full year. Set beside 153 openings, that is the lowest closure rate in this library's fitness set by a wide margin, the nearest comparable boutique brand closed 37 studios out of 485 in the same period.
The network grew 56.6% over three years, from 753 studios to 1,179. Club Pilates added 115, 161 and 150 studios. Growth eased slightly in 2025 but stayed within 7% of the prior year's pace.
The franchisor exited its own eight studios during 2024. Every figure here therefore describes an owner-operator running their own money, and the franchisor holds no units to benchmark against.
19 expanded studios now trade alongside the 1,005 qualified ones. They average $1,419,539 and 588 members, against $987,810 and 438. They sit in their own group. The 12 expansion-site studios that opened during 2025 build up on a different curve, climbing past month ten where standard studios ease back after month four.
Questions we get asked
Questions owners ask.
How much does a Club Pilates franchise make?
Club Pilates franchisees averaged $987,810 of sales in 2025, with a median of $978,332, according to Item 19 of Club Pilates’ 2026 FDD, issued 17 April 2026. The 1,005 in that group are 85%* of Club Pilates’ 1,179 locations. Fees paid to Club Pilates come to about 10%* of sales. A Club Pilates franchise costs $413,289 to $1,029,811 to open.
What should a Club Pilates studio be billing?
The 1,005 qualified studios trading all of 2025 averaged $987,810 of sales with a median of $978,332, ranging from $146,258 to $2,301,954. By quartile, Club Pilates locations averaged $1,309,242, $1,057,384, $897,796 and $685,540. Monthly active members averaged 438, from 135 to 838, and by quartile 569, 469, 403 and 311. New memberships averaged 38 a month. The 19 expanded studios averaged $1,419,539 on 588 members.
What is a realistic members leaving rate at Club Pilates?
Club Pilates members leave at 6.4% a month on average, with a median of 6.3%, ranging from 3.4% to 13.7%. At 6.4% the average membership lasts about fifteen and a half months, and 45.2% of a group survives a full year. On a base of 438 members that is 28.0 departures a month against 38 new memberships. So the average studio adds ten members a month and about 120 a year. Expanded studios run almost identically at 6.5%.
How fast does a new Club Pilates studio build up?
A new Club Pilates studio reaches its first-year peak in month four and then holds flat or eases. Studios opening during 2025 billed $25,338 in month one on 277 members already sold during the pre-sale, $57,958 in month two, $68,672 in month three and $72,433 in month four, the peak. By month twelve it is $63,630 on 327 members. Annualized, month four is $869,196 against a system average of $987,810. Expansion-site studios run the opposite way, reaching $91,705 and 487 members by month ten. The later columns cover progressively fewer studios, with month twelve describing 18 standard studios and 3 expansion ones.
What does Club Pilates cost a franchisee each year?
Club Pilates charges an 8% royalty swept weekly by electronic transfer, a 2% Brand Development Fund contribution on the same schedule, a local advertising requirement of the greater of $1,500 a month or 2% of the prior month's sales, and a $550 monthly technology fee. The royalty and brand fund come to 10% of revenue. With local advertising and technology added, the total is 12.5% of revenue at the first quartile and 13.6% at the fourth quartile. The $18,000 minimum advertising charge binds below $900,000 of sales. That is roughly the bottom half of the system; above that the requirement is a straight 2%.
Who does bookkeeping for a Club Pilates franchise?
Monthly active members belongs at the top of the pack, against 438 system-wide and quartile boundaries of 311, 403, 469 and 569. Members leaving sits directly beneath it, against 6.4% system-wide and a 6.3% median, calculated as cancellations in the month over the prior month-end base so the figure stays comparable. New memberships is the third, against 38 a month. The discipline is to read the two together. At 438 members, anything above 28 is a growing studio. Revenue per member works as a control at about $188 a month. The membership share of revenue against 87% flags when a studio has drifted toward packages and drop-ins. On mechanics, royalty and brand fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly. The local advertising requirement changes shape at $900,000 of annual sales (above it the obligation is 2%, below it a flat $1,500 a month) so a studio crossing that line mid-year needs the schedule tested each month. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Club Pilates
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Club Pilates see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Club Pilates locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many members are you adding each month at Club Pilates?
We review your unit economics, cash forecast and reporting, built around the gap between arrivals and departures that decides this model.
Talk to AveranWhere these figures come from.
Every figure here comes from Club Pilates Franchise SPV, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Club Pilates® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Club Pilates Franchise SPV, LLC, 2026 Franchise Disclosure Document, issued 17 April 2026.
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Club Pilates reads against the rest of the pilates, barre and yoga group: Bar Method · barre3 · BODYBAR Pilates · Pure Barre · Yoga Six. The pilates, barre and yoga guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.