Spavia franchise unit economics
Spavia franchisees run day spas that sell memberships, massage, facials and body treatments, plus retail product.
Spavia franchise at a glance
Spavia’s Item 19 prints a 2025 cash-basis operating statement for 44 locations, from cash receipts through personnel, rent, marketing, products and royalties to cash flow from operations, with the operating margin at the highest-margin, median and lowest locations.
Item 19 of Spavia’s 2026 FDD, issued 30 April 2026, reports $51,078,946 of cash receipts across 44 Spavia locations in 2025, a median of $1,110,481 per location. The 44 in that group are 69%* of Spavia’s 64 locations. A Spavia franchise costs $479,450 to $885,450 to open.
- A Spavia franchise costs $479,450 to $885,450 to open, according to the brand's 2026 FDD.
- Spavia reported 64 franchised locations in its 2026 FDD.
- Spavia’s 44 reporting locations had cash flow from operations of 17.6% of cash receipts in 2025. Spavia’s FDD takes it as cash receipts less cash paid for personnel, rent, marketing, products, royalties and other operating costs, before depreciation, interest, owner pay and home-office costs.
These figures come from Spavia's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Operating margin runs 34.4% to −11.2% on the same model. The median location keeps 18.4%, so there are 16 points of upside above you and 30 points of room below.
- Personnel is 47.5% of revenue, and one point is $11,105. The median location spends $527,052 on people against $1,110,481 of receipts.
- Product costs 5.3% of sales. Treatment and retail product runs $61,351 a location. This is a labor business, and the schedule is the lever.
- Facility takes 14.5%, three times what product does. That is $168,833 a location a year in rent, repairs and utilities.
- The 59 disclosed locations run from $502,703 to $2,071,431. That is a little over four times, top to bottom, with the median at $1,044,809.
How much does a Spavia franchise make?
The median Spavia unit reported $1,110,481 of revenue in the 2026 FDD. The brand’s disclosure document puts cash flow from operations at 17.6% of revenue. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
How the business works
Revenue and cash disbursements, 2025
| Line | Total, 44 locations | Share of revenue | Median location | High | Low |
|---|---|---|---|---|---|
| Revenue: cash receipts | $51,078,946 | 100.0% | $1,110,481 | $2,071,431 | $563,990 |
| Personnel expenses | $24,269,629 | 47.5% | $527,052 | $1,037,649 | $150,944 |
| Facility cost | $7,428,631 | 14.5% | $162,924 | $266,707 | $109,577 |
| Royalties and advertising | $3,514,092 | 6.9% | $76,888 | $145,000 | $39,479 |
| Treatment and retail product | $2,699,423 | 5.3% | $55,191 | $168,190 | $9,721 |
| Marketing and professional services | $2,658,906 | 5.2% | $60,917 | $129,270 | $7,911 |
| Other operating expenses | $1,504,315 | 2.9% | $33,703 | $67,384 | $0 |
| Total cash disbursements | $42,074,996 | 82.4% | $933,036 | $1,589,080 | $442,298 |
| Cash flow from operations | $9,003,950 | 17.6% | $199,773 | $486,398 | −$68,175 |
Totals, medians, highs and lows as the brand reported it for the 44 locations reporting cash disbursements.
Personnel is 47.5% of revenue, nine times product. One point of it is $11,105 a year at the median location, so a schedule tightened by a single therapist shift a week is worth more than everything you could save on retail stock.
The range on the Spavia personnel line is wider than the range on revenue. Personnel runs from $150,944 to $1,037,649 across locations whose revenue runs from $563,990 to $2,071,431. Some of that is scale, and some of it is how tightly the book is matched to the roster.
Top performers
What separates the top Spavia performers
Spavia lists gross sales for each of its 59 franchised locations open all of 2025 instead of grouped averages. The highest-selling Spavia location had $2,071,431 of gross sales in 2025. The lowest-selling Spavia location had $502,703. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The highest-selling Spavia location sells 4.1× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Opening cost range.Opening costs $479,450 to $885,450, a 1.8× range inside one brand.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Gift cards.Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.These figures cover 44 of 64 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
How much locations differ
Operating margin, 2025
| Measure | Operating margin | Cash flow at the median revenue |
|---|---|---|
| Highest-margin location | 34.4% | $382,005 |
| Median location | 18.4% | $204,328 |
| Average | 17.6% | $195,445 |
| Lowest-margin location | −11.2% | −$124,374 |
Margins as the brand reported it.
Moving from the median margin to the highest is worth $177,677 a year on the median revenue base. That is the prize, and on these cost shares it is almost entirely a personnel and throughput question.
The same arithmetic runs the other way. A Spavia location at the lowest margin loses money on revenue that would earn $204,328 at the median. Since facility cost is fixed at around $163,000 and product is trivial, a location in that position is carrying a roster its bookings leave unfunded.
Monthly gross sales, 2025
| Measure | Monthly | Annualized * |
|---|---|---|
| Average | $93,173 | $1,118,073 |
| Median | $87,067 | $1,044,809 |
| High | $172,619 | $2,071,431 |
| Low | $41,892 | $502,703 |
Monthly figures as the brand reported it across 59 locations, with 25 of them, 42%, above the average.
Spavia lists all 59 locations individually with their annual sales, from $2,071,431 down to $502,703. Find your own position in that list and you know your quartile precisely, which is a better starting point than any system average. It is the number to read your margin against, since the Spavia cost shares above change with sales volume.
Discounts available
- Spavia charges a development fee of $150,000 for 3 day spas ($50,000 each) plus $50,000 for each extra up to 5, $45,000 per spa for 6 to 9, and $40,000 per spa for 10 or more.
From Item 5 of the Spavia 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
What the money side covers
Royalty and advertising
Across the 44 reporting locations, royalties and advertising came to $3,514,092, or 6.9% of cash receipts, with the median location paying $76,888 and the range running $39,479 to $145,000.
That line behaves the way a percentage fee should, because it scales with Spavia revenue. Everything above it in the cost stack does otherwise. Facility cost sits near $163,000 whatever you bill, and personnel only falls if you cut the roster. So the fee is the least of your worries on a soft month, and the first thing to model on a good one.
Questions we get asked
How much does a Spavia franchise make?
Item 19 of Spavia’s 2026 FDD, issued 30 April 2026, reports $51,078,946 of cash receipts across 44 Spavia locations in 2025, a median of $1,110,481 per location. The 44 in that group are 69%* of Spavia’s 64 locations. A Spavia franchise costs $479,450 to $885,450 to open.
Does Spavia disclose profitability?
Yes, in more detail than most brands. You get cash receipts and six disbursement categories across 44 locations. It shows totals, medians, highs and lows. It also shows an operating margin at each of those points. What it leaves out is depreciation, amortization, interest, owner pay, managerial costs, home-office costs and business travel, so cash flow from operations sits above your real return by whatever those come to.
Which number should I measure my Spavia spa against?
Start with the median location at $1,110,481 of receipts and 18.4% operating margin, then compare each cost line as a share of your own revenue. Personnel against 47.5% is the one that matters. It is nine times the size of product cost. The distance between the median margin and the top of the system is worth $177,677 a year.
Where is the recoverable money at Spavia?
The schedule decides it. Personnel at 47.5% of revenue dwarfs everything else you control, and one point of it is $11,105 at the median location. Product at 5.3% and other operating at 2.9% are too small to repay much attention, and facility cost at 14.5% was fixed when you signed the lease. Match therapist hours to booked hours and the margin follows.
How much does a slow month cost me at Spavia?
More than it looks. Facility cost runs near $163,000 a year at the median location whatever you bill. Personnel adjusts slowly. So a soft month drops most of its shortfall straight through to cash flow. The lowest-margin Spavia locations run a −11.2% margin, which on median revenue would be a $124,374 annual loss.
Who does bookkeeping for a Spavia franchise?
Memberships and prepaid packages bill ahead of service, so a good deal of your balance is treatment you still owe. Gift cards add a third pile with rules that vary by state. On the cost side, split personnel between front desk, massage therapists and estheticians. Spavia personnel cost runs 47.5% of revenue. A single wages line will hide whether a soft month was a booking problem or a staffing one. Map your accounts to the six system categories so you can read yourself against the system without rebuilding the numbers. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Questions worth putting to Spavia
These are questions the Spavia filing leaves open. An owner or a buyer can put them to Spavia directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does Spavia see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- What do the fees add up to as a share of sales at the average location, once minimums and technology charges are counted?
- How many Spavia locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own spa.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed averages.
Talk to AveranWhere these figures come from.
Every figure here comes from Spavia International, LLC's 2026 FDD and is unaudited by us, we are unaffiliated with the brand, the figures describe past performance at other spas, calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. Spavia® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Spavia International, LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.
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Spavia reads against the rest of the day spa group: Woodhouse Spa.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.