Window Genie franchise unit economics
Window Genie franchisees clean windows, pressure wash, tint glass and hang holiday lighting for homeowners, one small job at a time. The 94 businesses reporting a full 2025 averaged $475,663 against a median of $386,484, on jobs worth $549 apiece. A twice-monthly minimum fees of $500 for the license and $300 for marketing turns the 9% headline rate into 14.72% for the bottom quarter of the system.
- Primary source
- Window Genie SPV LLC, 2026 Franchise Disclosure Document
- Items read
- Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 94 of 103 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
This is a small-ticket, high-frequency business: $549 a job and 3.2 jobs a day. Work back from the money and the average business is doing 866 jobs a year on $475,663 of sales. The fee structure is where it bites, a twice-monthly minimum of $800 applies whatever the business bills, which takes the headline 9% to 14.72% for the bottom quarter and 29.32% for the lowest-selling business in the system.
- The bottom quarter pays 14.72% of revenue in brand fees where the top quarter pays 9.00%. A minimum of $12,000 in license fees and $7,200 in marketing against $130,448 of sales *, and at the lowest-selling business in the system, billing $65,492, the same $19,200 is 29.32%.
- The top quarter bills 7.49 times the bottom quarter. $976,943 against $130,448 *, and both ends are tightly packed, with medians at 82.4% and 94.3% of their own averages, so these are two settled populations.
- Revenue has held flat for three years while the system lost 10 businesses. $451,175, $485,284 then $475,663, with the median moving 2.38% across the whole period *, on 29 openings against 39 exits.
- 43.3% of jobs go to a customer the business already served that year. 375 of the 866 jobs an average business completes *, with the median business at 46.6%, so slightly under half the work is already booked by the work before it.
- Measured from the money, the average business runs 2.37 jobs a day against 3.2. $475,663 at $549 a job across 365 days *. The two published figures multiply to $641,232, which is 34.8% above the average they sit beside.
How much does a Window Genie franchise make?
The average Window Genie unit reported $475,663 of revenue in the 2026 FDD, and the median reported $386,484. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The job and the day
$549 a job, and how many of them a day.
| Measure | Average | Median | Lowest | Highest | Businesses | Reaching the average |
|---|---|---|---|---|---|---|
| Gross sales for each job | $549 | $540 | $262 | $1,231 | 101 | 51, 50.5% |
| Jobs completed a day | 3.2 | 2.9 | 0.01 | 11.9 | 101 | 53, 52.4% |
| Share of jobs for a repeat customer | 43.3% | 46.6% | n/a | n/a | 94 | 47, 50% |
| Jobs a year, from the money * | 866 | 704 | 119 | 3,193 | 94 | n/a |
The first three rows are as the brand reported it; the bottom row is marked *, dividing each revenue figure by the $549 average job.
The two published operating figures disagree with the revenue by 34.8%. $549 at 3.2 jobs a day across 365 days gives $641,232 against $475,663 *, so a business benchmarking itself on both at once will flatter itself. The honest pair is 866 jobs at $549 or 1,168 jobs at $407.
The job ticket varies 4.70 times across the system. $1,231 at the best business against $262 at the lowest-selling *, for a trade where the service mix runs from a gutter clean to a whole-house window tint.
375 of an average business’s 866 jobs are repeat work. 43.3% of them *, and the median business sits at 46.6%, above the mean. That means a group of businesses with very little repeat work is pulling the average down.
Half the system reaches the average on both operating measures. 50.5% on ticket and 52.4% on jobs a day *, unusually even attainment, and a sign that the operating side of this business is far more uniform than the revenue side.
Top performers
What separates the top Window Genie performers
Window Genie splits its locations into groups instead of publishing one average. The best group averaged $976,943 a year. The worst averaged $130,448. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $386,484. The average was $475,663. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 7.5× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $136,064 to $305,683, a 2.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Jobs, the operating driver.This model bills on jobs. Every job is won again, so the owner works on how many quotes turn into work and what the average job is worth when it does. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 9.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.94 of 103 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
Two settled halves
A top half and a bottom half that barely overlap.
| Group | Businesses | Average | Median | Range | Reaching the group average | Jobs a day at $549 * |
|---|---|---|---|---|---|---|
| Top 25% | 24 | $976,943 | $805,011 | $578,133 to $1,752,781 | 8, 33% | 4.88 |
| Top 50% | 47 | $726,833 | $547,480 | $390,683 to $1,752,781 | 16, 34% | 3.63 |
| Middle 50% * | 46 | $394,238 | n/a | n/a | n/a | 1.97 |
| Bottom 50% | 47 | $224,443 | $217,382 | $65,492 to $382,285 | 22, 47% | 1.12 |
| Bottom 25% | 24 | $130,448 | $123,039 | $65,492 to $211,092 | 9, 38% | 0.65 |
| All 94 | 94 | $475,663 | $386,484 | $65,492 to $1,752,781 | 38, 37% | 2.37 |
Every column apart from the middle row and the right-hand column is as the brand reported it.
The gap between the halves is 3.24 times. $726,833 against $224,443 *, and the top half’s minimum, at $390,683, sits above the bottom half’s ceiling of $382,285, so the two groups barely touch.
In jobs a day that gap is about two and a half. 3.63 a day in the top half against 1.12 in the bottom *, or 4.88 against 0.65 comparing the quarters, which is the difference between a full route and a few calls a week.
The bottom quarter is the most consistent group in the system. A median at 94.3% of its own average, inside a range of $65,492 to $211,092 *, against 82.4% in the top quarter, where one business at $1,752,781 stretches the group.
The median business bills 81.3% of the average. $386,484 against $475,663 *, a narrow gap by the standards of this library, and another sign that this system is two clustered groups.
The minimum fee
9% with a minimum, and the minimum is what matters.
| Group | Gross sales | License fee * | Marketing fee * | Both together * | As a share of sales * |
|---|---|---|---|---|---|
| Top 25% | $976,943 | $68,386 | $19,539 | $87,925 | 9.00% |
| All 94 | $475,663 | $33,296 | $9,513 | $42,810 | 9.00% |
| Bottom 50% | $224,443 | $15,711 | $7,200 | $22,911 | 10.21% |
| Bottom 25% | $130,448 | $12,000 | $7,200 | $19,200 | 14.72% |
| Lowest-selling business | $65,492 | $12,000 | $7,200 | $19,200 | 29.32% |
Revenue figures, rates and minimums are as the brand reported it. The four right-hand columns are marked *, applying the greater of the percentage or the minimum in each case.
The marketing minimum reaches further up the system than the license minimum. It governs everything below $360,000 of sales against $171,429 for the license *, and the median business at $386,484 sits just above that line. So close to half this system pays above 2% for marketing, with the whole bottom half at 3.21% or more.
The minimum costs the bottom quarter $7,460 a year above the headline rate. $19,200 against a straight 9% of $130,448, which is $11,740 *, that is 14 extra jobs at $549 just to stand still.
A rural business needs $428,571 of sales before the percentage takes over. $30,000 a year at $1,250 a period *, which is above the median business in the whole system, so a rural franchisee at typical volume is paying a fixed sum.
Entry runs 15 to 33 weeks of an average business’s sales. $136,064 to $305,683 against $475,663 *, and the widest line in it is the vehicle, at $6,700 to $90,600, which is where an owner’s first real decision gets made.
The network of locations
Flat revenue, a shrinking system.
| Year | Businesses | Average | Median | Lowest | Highest | Reaching the average | Median as a share of the average * |
|---|---|---|---|---|---|---|---|
| 2023 | 90 | $451,175 | $377,493 | $50,443 | $1,606,546 | 38, 42.2% | 83.7% |
| 2024 | 90 | $485,284 | $387,308 | $38,026 | $1,904,796 | 33, 36.7% | 79.8% |
| 2025 | 94 | $475,663 | $386,484 | $65,492 | $1,752,781 | 38, 37.0% | 81.3% |
Every column apart from the right-hand one is as the brand reported it.
| Year | At start | Opened | Terminations | Non-renewals | Ceased, other | At end | Exits as a share of start * |
|---|---|---|---|---|---|---|---|
| 2023 | 113 | 12 | 12 | 3 | 4 | 106 | 16.8% |
| 2024 | 106 | 8 | 6 | 1 | 4 | 103 | 10.4% |
| 2025 | 103 | 9 | 6 | 2 | 1 | 103 | 8.7% |
Counts are as the brand reported it; the right-hand column is marked *.
The system shrank 8.8% across three years. 113 businesses to 103, on 29 openings against 39 exits *, and the exit rate improved every year, from 16.8% to 8.7%.
2025 was the first year in three that the system held level. 103 at the start and 103 at the end, with 9 openings exactly matching 9 exits *, so the bleeding stopped, and growth has yet to start.
The median business has gained $8,991 of annual sales in three years. $377,493 to $386,484, which is 2.38% *, 16 jobs at $549, over three years, which is the flattest middle in this library.
The lowest-selling business improved and the highest-selling gave ground. $50,443 to $65,492 at the bottom and $1,904,796 down to $1,752,781 at the top *, the range narrowed while the middle stood still.
Questions we get asked
Questions owners ask.
What does a Window Genie business bill?
The 94 businesses reporting a full 2025 averaged $475,663 against a median of $386,484, with a range running $65,492 to $1,752,781. The top quarter averaged $976,943 and the bottom quarter $130,448.
What is a job worth?
$549 on average and $540 at the median, across a range of $262 to $1,231 business to business. At that ticket the average business completes about 866 jobs a year on our reading.
How many jobs a day is that?
3.2 a day across a seven-day week, with a median of 2.9 and a range of 0.01 to 11.9. Working back from revenue at $549 a job gives 2.37 a day. Because the two published figures come from slightly different reporting groups and each is an average of individual averages.
How much of the work is repeat business?
43.3% of jobs on average and 46.6% at the median went to a customer the same business had already served that year. That is roughly 375 of an average business’s 866 jobs.
What does the brand take?
A license fee of 7% of gross sales and a marketing fee of 2%, both charged twice a month. Each has a dollar minimum: $500 a period for the license, which is $12,000 a year, and $300 a period for marketing, which is $7,200. Those minimums govern below $171,429 and $360,000 of annual sales respectively.
What does that cost at my size?
A flat 9.00% at $475,663 of sales and above. At the bottom half’s $224,443 it is 10.21%, at the bottom quarter’s $130,448 it is 14.72%, and at the lowest-selling business in the system it reaches 29.32%.
What does it cost to open?
$136,064 to $305,683, of which the franchise fee is $40,000 to $47,500. The start-up package runs $30,164 to $59,733, the vehicle $6,700 to $90,600, and three months of additional funds $50,000 to $81,900.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Window Genie
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Window Genie locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Are you paying 9% or 14.72%?
A structured review of your unit economics, cash forecast. Reporting, built around your effective fee rate against the $19,200 minimum, jobs completed against 866 a year, and repeat share against 43.3%.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Window Genie reads against the rest of the window cleaning and exteriors group: Fish Window Cleaning · Outdoor Lighting Perspectives · Shine Window Cleaning. The window cleaning and exteriors guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.
- How much of Item 19 can I rely on?What a financial performance representation does and does not tell you.