Yoga Six franchise unit economics
Yoga Six franchisees run boutique yoga studios that sell monthly memberships and class packages.
Yoga Six franchise at a glance
Item 19 of Yoga Six's 2026 FDD reports 2025 sales, monthly active members, revenue per member and new memberships by quartile for 167 studios, and monthly revenue across a new studio's first twelve months.
Yoga Six franchisees averaged $531,641 of sales in 2025, with a median of $501,803, according to Item 19 of Yoga Six’s 2026 FDD, issued 17 April 2026. The 167 in that group are 87%* of Yoga Six’s 191 locations. Fees paid to Yoga Six come to about 9.75%* of sales. A Yoga Six franchise costs $543,999 to $1,026,853 to open.
- A Yoga Six franchise costs $543,999 to $1,026,853 to open, including a $60,000 initial franchise fee, according to the brand's 2026 FDD.
- Yoga Six charges a royalty of 7% of sales, a 2% brand fund contribution and a $334 monthly technology fee.
- Work out Yoga Six's fees at your own sales with the minimum fee calculator.
These figures come from Yoga Six's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Revenue per member runs $158.80 to $168.49 a month at every quartile. A 6.1% range against a 2.86 times range on revenue and 2.83 times on members.
- 24 studios opened during 2025 and 24 ceased operations. Closures ran 10, 20 then 24 across three years, and every one had traded over twelve months.
- A new studio reaches 93.1% of its month-twelve revenue by month three. That is $9,595 in month one, $40,876 in month three, $43,902 in month twelve.
- The $1,500 monthly minimum local advertising charge binds below $900,000 of sales. That threshold is above the top quarter's own average of $823,207, so it binds on effectively the whole system.
- New memberships run 36 a month at the top quartile and 11 at the bottom. A 3.27 times gap on a base that differs 2.83 times.
How much does a Yoga Six franchise make?
The average Yoga Six unit reported $531,641 of revenue in the 2026 FDD, and the median reported $501,803. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9.8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and members
Sales, members and new memberships by quartile, 2025
| quartile | Studios | Sales | Median revenue | Revenue range | Monthly active members | New memberships a month | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| 1st quartile | 42 | $823,207 | $785,223 | $681,299 – $1,196,289 | 427 | 36 | $160.66 |
| 2nd quartile | 42 | $584,333 | $582,442 | $501,803 – $676,766 | 289 | 23 | $168.49 |
| 3rd quartile | 42 | $425,465 | $423,758 | $377,136 – $484,575 | 217 | 17 | $163.39 |
| 4th quartile | 41 | $287,751 | $290,490 | $149,399 – $377,112 | 151 | 11 | $158.80 |
| All studios | 167 | $531,641 | $501,803 | $149,399 – $1,196,289 | 272 | 22 | $162.88 |
Revenue, members, new memberships, medians and ranges are as the brand reported it. Revenue per member is marked *, dividing each quarter's revenue by its members and by twelve.
Revenue per member runs $158.80 to $168.49 across the quartiles. That is $160.66, $168.49, $163.39 and $158.80 from the first quartile to the fourth, a 6.1% range against revenue varying 2.86 times and members varying 2.83 times. Whatever a low-selling Yoga Six studio is doing wrong, pricing and mix are almost certainly not the cause. The only lever with real leverage is how many people hold a membership.
New memberships run 36 a month at the top and 11 at the bottom. That is a 3.27 times gap, wider than the 2.83 times gap on the member base itself. The top-quarter studio is adding 432 memberships a year against a base of 427; the bottom is adding 132 against 151. So both ends are replacing most of their base annually, and the difference between them is acquisition.
The highest-selling studio bills $1,196,289 and the lowest-selling $149,399. That is eight times as much. The fourth quarter's own range runs $149,399 to $377,112, 2.5 times inside a single quartile. That is where the second and third quartiles differ 1.35 times over and 1.28 times. The weakness at the bottom of this system is concentrated.
Half the studios sit below $501,803. That is the all-studio median, $29,838 below the $531,641 average. The first quartile is where the distribution stretches. Its median of $785,223 sits $37,984 below its average and its ceiling is $1,196,289, well clear of the $681,299 minimum.
Top performers
What separates the top Yoga Six performers
Yoga Six splits its locations into groups instead of publishing one average. The top group averaged $823,207 a year. The lowest averaged $287,751. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $501,803. The average was $531,641. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 2.9× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $543,999 to $1,026,853, a 1.9× range inside one brand.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees.Yoga Six’s fees run about 9.8% of sales, and Yoga Six sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 167 of 191 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The first year, month by month
Monthly results from soft opening
| Month after soft opening | Studios reporting | Sales | Median revenue | Revenue range | Active members | New memberships |
|---|---|---|---|---|---|---|
| Month 1 | 24 | $9,595 | $7,706 | $2,443 – $24,420 | 275 | 68 |
| Month 2 | 23 | $38,004 | $34,299 | $15,062 – $75,487 | 292 | 49 |
| Month 3 | 22 | $40,876 | $39,756 | $17,487 – $76,666 | 287 | 22 |
| Month 4 | 19 | $41,569 | $39,206 | $15,432 – $72,484 | 296 | 21 |
| Month 6 | 14 | $42,565 | $39,619 | $26,121 – $78,002 | 293 | 22 |
| Month 9 | 8 | $43,927 | $46,602 | $27,796 – $63,444 | 294 | 23 |
| Month 12 | 2 | $43,902 | $43,902 | $34,809 – $52,995 | 353 | 32 |
As the brand reported it, for studios that conducted a soft opening during 2025. Months 5, 7, 8, 10 and 11 are omitted here for space and follow the same pattern.
Month one produces $9,595 of revenue on 275 members. That is a partial month at soft opening. By month two revenue is $38,004 and by month three $40,876, which is 93.1% of the month-twelve figure. In other words, a Yoga Six studio reaches something close to its steady state inside a quarter. That is an unusually short build-up for a fitness format.
275 members are already in place in month one. Sold during the pre-sales phase, which begins eight months before soft opening and has a reduced technology fee of $150 a month through it. Against an all-studio average of 272 monthly active members, the pre-sale essentially delivers a full studio before the doors open. The following twelve months are about holding it.
New memberships run 68 in month one, 49 in month two, then settle near 22. That is exactly the all-studio average. Active members move from 275 to 294 by month nine, so the 22 new memberships a month are roughly replacing what leaves. That is the honest shape of this model: a fast fill, then a customers lost-and-replace business.
Month-twelve revenue annualizes to $526,824 against a system average of $531,641. That is a 0.9% difference. The build-up table and the quarter table describe the same destination, and they reach it within three months of opening. For an owner, that makes the pre-sale the decisive period and the first quarter the moment the outcome is largely set.
Fees and what it costs to open
Royalty and fees
| Studio | Sales | Royalty and fund at 9% | Technology | Paid to the brand | Share of revenue |
|---|---|---|---|---|---|
| Highest-selling studio | $1,196,289 | $107,666 | $4,008 | $111,674 | 9.3% |
| 1st quartile | $823,207 | $74,089 | $4,008 | $78,097 | 9.5% |
| All studios | $531,641 | $47,848 | $4,008 | $51,856 | 9.8% |
| 4th quartile | $287,751 | $25,898 | $4,008 | $29,906 | 10.4% |
| Lowest-selling studio | $149,399 | $13,446 | $4,008 | $17,454 | 11.7% |
We built this from Yoga Six's filed rates, which set a 7% royalty swept weekly by electronic transfer on the preceding week's gross sales. A 2% brand development fund contribution taken the same way. The local advertising requirement is the greater of $1,500 a month or 2% of the prior month's gross sales. The franchisor may require it to be paid to it instead of spent locally; and a $334 monthly technology fee.
The $1,500 monthly minimum advertising charge binds on any studio below $900,000 of sales. That is above the first quarter's own average of $823,207, so it binds on effectively every studio in this system. At bottom-quarter revenue the 2% rate would cost $5,755 and the minimum costs $18,000, $12,245 more, or 4.3 points of revenue.
Fees paid to the brand run 9.3% at the highest-selling studio and 11.7% at the lowest-selling studio. That is $111,674 against $17,454. At the all-studio average it is 9.8%. The flat $4,008 technology fee is what stretches the range, and the $18,000 local advertising minimum is spent by the owner on top.
The royalty base and the revenue figures above are different numbers. Sales in the performance tables is defined differently from gross sales in the franchise agreement. Ask which items differ before modeling the royalty at 7% of those figures.
Cost to open a studio
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $60,000 | $60,000 |
| Sourcing fee | $0 | $28,000 |
| Travel and living while training | $0 | $3,000 |
| Real estate, lease and professional fees | $29,800 | $69,000 |
| Building work | $275,573 | $603,593 |
| Signage | $9,500 | $25,000 |
| Insurance | $3,936 | $14,632 |
| Fitness equipment and initial fit-out package | $45,585 | $62,293 |
| Pre-sales and soft opening retail inventory | $11,800 | $12,900 |
| Audio-visual package and computer system | $34,000 | $37,000 |
| Initial marketing and advertising spend | $35,370 | $51,500 |
| Initial instructor training fee | $3,000 | $4,500 |
| Technology and software fees | $4,435 | $4,435 |
| Additional funds, three months | $31,000 | $51,000 |
| Total | $543,999 | $1,026,853 |
As the brand reported it.
Discounts available
- Yoga Six charges U.S. military veterans who meet VetFran requirements $45,000 instead of $60,000.
- Yoga Six charges owners who already operate one studio $50,000 for their second, and owners of two or more $40,000 for each additional studio.
From Item 5 of the Yoga Six 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Building work is $275,573 to $603,593, over half the build at both ends. That is 51% of the low column and 59% of the high. The total range of $482,854 is almost entirely that one line plus the $28,000 sourcing fee and $39,200 of real estate and professional costs.
The build costs 1.02 to 1.93 times a year of average revenue. That is $543,999 to $1,026,853 against $531,641. At bottom-quarter revenue of $287,751 the low-end build is 1.9 years of sales and the high end 3.6. In a system where 24 studios ceased operations in a single year, that ratio is the one to weigh hardest.
$35,370 to $51,500 of initial marketing sits alongside an eight-month pre-sales phase. That is what produces the 275 members already in place at month one. Given that a studio reaches 93.1% of its steady-state revenue by month three, that spend is buying the outcome.
The network of locations
Studios opened and closed, 2023 to 2025
| Year | Start | Opened | Terminations | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|
| 2023 | 159 | 38 | 1 | 1 | 10 | 185 | +26 |
| 2024 | 185 | 30 | 3 | 0 | 20 | 192 | +7 |
| 2025 | 192 | 24 | 1 | 0 | 24 | 191 | −1 |
As the brand reported it.
Closures went 10, 20, 24 while openings went 38, 30, 24. The two lines crossed in 2025 and the network fell by one. Every closure in 2025 came after more than twelve months of trading, which means these were established studios choosing to stop.
25 studios ceased operations during the measurement period, 13.0% of the 192 open at the start of it. That compares with 24 openings. That is the central fact here, and it sits alongside a bottom quartile averaging $287,751 against a build costing at least $543,999.
Transfers fell from 23 to 8. That is across the same three years. Fewer transfers alongside more closures means studios are leaving the system, which is a harder signal than either figure alone.
33 signed agreements sit unopened against 15 projected openings. Roughly half the backlog is expected to convert next year. Against 24 openings in 2025 and 24 closures, the franchisor is projecting a smaller opening year ahead.
Questions we get asked
Questions owners ask.
How much does a Yoga Six franchise make?
Yoga Six franchisees averaged $531,641 of sales in 2025, with a median of $501,803, according to Item 19 of Yoga Six’s 2026 FDD, issued 17 April 2026. The 167 in that group are 87%* of Yoga Six’s 191 locations. Fees paid to Yoga Six come to about 9.75%* of sales. A Yoga Six franchise costs $543,999 to $1,026,853 to open.
What should a Yoga Six studio be billing?
The 167 studios trading all of 2025 averaged $531,641 of sales with a median of $501,803, ranging from $149,399 to $1,196,289. By quartile, Yoga Six locations averaged $823,207, $584,333, $425,465 and $287,751. Monthly active members averaged 272, from 72 to 650, and by quartile 427, 289, 217 and 151.
Which number actually moves revenue at Yoga Six?
Member count drives almost all of it. Revenue per member works out at $160.66, $168.49, $163.39 and $158.80 across the four quartiles, a 6.1% range. Revenue varies 2.86 times and members 2.83 times. New memberships run 36 a month at the top quartile and 11 at the bottom, a 3.27 times gap, so acquisition separates the groups.
How fast does a new Yoga Six studio build up?
It builds very fast. Studios opening during 2025 billed $9,595 in month one, $38,004 in month two and $40,876 in month three, 93.1% of the month-twelve figure of $43,902. Active members stood at 275 in month one thanks to an eight-month pre-sales phase, against an all-studio average of 272. New memberships ran 68 in month one and 49 in month two before settling near 22 a month. The later months cover progressively fewer studios, with month twelve describing just two.
What does Yoga Six cost a franchisee each year?
A 7% royalty and a 2% brand development fund contribution, both swept weekly by electronic transfer. The local advertising requirement is the greater of $1,500 a month or 2% of the prior month’s sales, and a $334 monthly technology fee. The royalty, fund and technology fee paid to the brand come to 9.3% of revenue at the highest-selling studio, 9.8% at the average and 11.7% at the lowest-selling studio. The $18,000 minimum advertising spend binds on any studio below $900,000 of sales. That covers every Yoga Six studio below the top quartile, whose range runs to $1,196,289. The royalty runs on a gross sales definition that differs from the sales figures in the tables.
Who does bookkeeping for a Yoga Six franchise?
Reporting here is narrower than most fitness formats because one ratio accounts for almost everything. Monthly active members belongs at the top of the pack, benchmarked against 272 system-wide and against the quarter figures. Revenue per member alongside it as a control, if that ratio drifts from about $163, the mix has changed. New memberships a month is the second line, against 22 system-wide. At 22 a month against 272 members a studio replaces roughly its whole base each year. So the acquisition rate leads everything else. On mechanics, royalty and fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly. And the royalty rests on a gross sales definition that differs from the reported revenue figure. So the two bases need reconciling and documenting. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Yoga Six
These are questions the Yoga Six filing leaves open. An owner or a buyer can put them to Yoga Six directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Yoga Six see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Yoga Six locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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Talk to AveranWhere these figures come from.
Every figure here comes from Yoga Six Franchise SPV, LLC’s August 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. YogaSix® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Yoga Six Franchise SPV, LLC, 2026 Franchise Disclosure Document, issued 17 April 2026.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.