Yoga Six franchise unit economics
Yoga Six franchisees run a boutique yoga studio selling monthly memberships and class packages. 167 studios trading all of 2025 averaged $531,641 of sales on 272 monthly active members. Revenue per member holds between $158.80 and $168.49 across every quartile while revenue itself varies 2.86 times, so the entire range is member count. 25 studios ceased operations during the year, every one of them after more than twelve months of trading.
- Primary source
- Yoga Six Franchise SPV, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 167 of 191 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Revenue per member holds between $158.80 and $168.49 a month across all four quartiles, while revenue itself varies 2.86 times. So the whole business is member count. Against that, 24 studios opened during 2025 and 24 ceased operations, every one of the closures after more than a year of trading.
- Revenue per member runs $158.80 to $168.49 a month at every quartile. A 6.1% range against a 2.86 times range on revenue and 2.83 times on members.
- 24 studios opened during 2025 and 24 ceased operations. Closures ran 10, 20 then 24 across three years, and every one had traded over twelve months.
- A new studio reaches 93.1% of its month-twelve revenue by month three. $9,595 in month one, $40,876 in month three, $43,902 in month twelve.
- The $1,500 monthly minimum local advertising charge binds below $900,000 of sales. Which is above the top quarter's own average of $823,207, so it binds on effectively the whole system.
- New memberships run 36 a month at the top quartile and 11 at the bottom. A 3.27 times gap on a base that differs 2.83 times.
How much does a Yoga Six franchise make?
The average Yoga Six unit reported $531,641 of revenue in the 2026 FDD, and the median reported $501,803. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and members
167 studios, three separate rankings.
| quartile | Studios | Sales | Median revenue | Revenue range | Monthly active members | New memberships a month | Revenue per member a month |
|---|---|---|---|---|---|---|---|
| 1st quartile | 42 | $823,207 | $785,223 | $681,299 – $1,196,289 | 427 | 36 | $160.66 |
| 2nd quartile | 42 | $584,333 | $582,442 | $501,803 – $676,766 | 289 | 23 | $168.49 |
| 3rd quartile | 42 | $425,465 | $423,758 | $377,136 – $484,575 | 217 | 17 | $163.39 |
| 4th quartile | 41 | $287,751 | $290,490 | $149,399 – $377,112 | 151 | 11 | $158.80 |
| All studios | 167 | $531,641 | $501,803 | $149,399 – $1,196,289 | 272 | 22 | $162.88 |
Revenue, members, new memberships, medians and ranges are as the brand reported it. Revenue per member is marked *, dividing each quarter's revenue by its members and by twelve.
Revenue per member is effectively a constant across this system. $160.66, $168.49, $163.39 and $158.80 from the first quartile to the fourth, a 6.1% range against revenue varying 2.86 times and members varying 2.83 times. Whatever a weak Yoga Six studio is doing wrong, pricing and mix are almost certainly beside the point. The only lever with real leverage is how many people hold a membership.
New memberships run 36 a month at the top and 11 at the bottom. A 3.27 times gap, wider than the 2.83 times gap on the member base itself. The top-quarter studio is adding 432 memberships a year against a base of 427; the bottom is adding 132 against 151. So both ends are replacing most of their base annually, and the difference between them is acquisition.
The highest-selling studios bills $1,196,289 and the lowest-selling $149,399. Eight times. The fourth quarter's own range runs $149,399 to $377,112, 2.5 times inside a single quartile. That is where the second and third quartiles differ 1.35 times over and 1.28 times. The weakness at the bottom of this system is concentrated.
Half the studios sit below $501,803. The all-studio median, $29,838 below the $531,641 average. The first quartile is where the distribution stretches. Its median of $785,223 sits $37,984 below its average and its ceiling is $1,196,289, well clear of the $681,299 minimum.
Top performers
What separates the top Yoga Six performers
Yoga Six splits its locations into groups instead of publishing one average. The best group averaged $823,207 a year. The worst averaged $287,751. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $501,803. The average was $531,641. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 2.9× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.capacity is 167 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $543,999 to $1,026,853, a 1.9× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 11.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.167 of 191 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
The first year, month by month
Month by month, from soft opening.
| Month after soft opening | Studios reporting | Sales | Median revenue | Revenue range | Active members | New memberships |
|---|---|---|---|---|---|---|
| Month 1 | 24 | $9,595 | $7,706 | $2,443 – $24,420 | 275 | 68 |
| Month 2 | 23 | $38,004 | $34,299 | $15,062 – $75,487 | 292 | 49 |
| Month 3 | 22 | $40,876 | $39,756 | $17,487 – $76,666 | 287 | 22 |
| Month 4 | 19 | $41,569 | $39,206 | $15,432 – $72,484 | 296 | 21 |
| Month 6 | 14 | $42,565 | $39,619 | $26,121 – $78,002 | 293 | 22 |
| Month 9 | 8 | $43,927 | $46,602 | $27,796 – $63,444 | 294 | 23 |
| Month 12 | 2 | $43,902 | $43,902 | $34,809 – $52,995 | 353 | 32 |
As the brand reported it, for studios that conducted a soft opening during 2025. Months 5, 7, 8, 10 and 11 are omitted here for space and follow the same pattern.
Month one produces $9,595 of revenue on 275 members. A partial month at soft opening. By month two revenue is $38,004 and by month three $40,876, which is 93.1% of the month-twelve figure. In other words, a Yoga Six studio reaches something close to its steady state inside a quarter. That is an unusually short build-up for a fitness format.
275 members are already in place in month one. Sold during the pre-sales phase, which begins eight months before soft opening and has a reduced technology fee of $150 a month through it. Against an all-studio average of 272 monthly active members, the pre-sale essentially delivers a full studio before the doors open. The following twelve months are about holding it.
New memberships run 68 in month one, 49 in month two, then settle near 22. Exactly the all-studio average. Active members move from 275 to 294 by month nine, so the 22 new memberships a month are roughly replacing what leaves. That is the honest shape of this model: a fast fill, then a customers lost-and-replace business.
Month-twelve revenue annualizes to $526,824 against a system average of $531,641. A 0.9% difference. The build-up table and the quarter table describe the same destination, and they reach it within three months of opening. For an owner, that makes the pre-sale the decisive period and the first quarter the moment the outcome is largely set.
Fees and what it costs to open
What the fees come to. (Items 5 and 6)
| Studio | Sales | Royalty and fund at 9% | Local advertising and technology | Total | Share of revenue |
|---|---|---|---|---|---|
| Highest-selling studio | $1,196,289 | $107,666 | $22,008 | $129,674 | 10.8% |
| 1st quartile | $823,207 | $74,089 | $22,008 | $96,097 | 11.7% |
| All studios | $531,641 | $47,848 | $22,008 | $69,856 | 13.1% |
| 4th quartile | $287,751 | $25,898 | $22,008 | $47,906 | 16.6% |
| Lowest-selling studio | $149,399 | $13,446 | $22,008 | $35,454 | 23.7% |
Ours, built from the filed rates: a 7% royalty swept weekly by electronic transfer on the preceding week's gross sales. A 2% brand development fund contribution taken the same way. A local advertising requirement of the greater of $1,500 a month or 2% of the prior month's gross sales. The franchisor may require to be paid to it instead of spent locally; and a $334 monthly technology fee.
The $1,500 monthly minimum advertising charge binds on any studio below $900,000 of sales. That is above the first quarter's own average of $823,207, so it binds on effectively every studio in this system. At bottom-quarter revenue the 2% rate would cost $5,755 and the minimum costs $18,000, $12,245 more, or 4.3 points of revenue.
The all-in rate runs 10.8% at the highest-selling studios and 23.7% at the lowest-selling studios. $129,674 against $35,454. At the all-studio average it is 13.1%. The 9% percentage element is conventional for this library; the flat $22,008 is what stretches the range.
The royalty base and the revenue figures above are different numbers. Sales in the performance tables is defined differently from gross sales in the franchise agreement. Ask which items differ before modeling the royalty at 7% of those figures.
What it costs to open a studio.
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $60,000 | $60,000 |
| Sourcing fee | $0 | $28,000 |
| Travel and living while training | $0 | $3,000 |
| Real estate, lease and professional fees | $29,800 | $69,000 |
| Building work | $275,573 | $603,593 |
| Signage | $9,500 | $25,000 |
| Insurance | $3,936 | $14,632 |
| Fitness equipment and initial fit-out package | $45,585 | $62,293 |
| Pre-sales and soft opening retail inventory | $11,800 | $12,900 |
| Audio-visual package and computer system | $34,000 | $37,000 |
| Initial marketing and advertising spend | $35,370 | $51,500 |
| Initial instructor training fee | $3,000 | $4,500 |
| Technology and software fees | $4,435 | $4,435 |
| Additional funds, three months | $31,000 | $51,000 |
| Total | $543,999 | $1,026,853 |
As the brand reported it.
Building work are $275,573 to $603,593, over half the build at both ends. 51% of the low column and 59% of the high. The total range of $482,854 is almost entirely that one line plus the $28,000 sourcing fee and $39,200 of real estate and professional costs.
The build costs 1.02 to 1.93 times a year of average revenue. $543,999 to $1,026,853 against $531,641. At bottom-quarter revenue of $287,751 the low-end build is 1.9 years of sales and the high end 3.6. In a system where 24 studios ceased operations in a single year, that ratio is the one to weigh hardest.
$35,370 to $51,500 of initial marketing sits alongside an eight-month pre-sales phase. Which is what produces the 275 members already in place at month one. Given that a studio reaches 93.1% of its steady-state revenue by month three, that spend is buying the outcome.
The network of locations
The network of locations. (Item 20)
| Year | Start | Opened | Terminations | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|
| 2023 | 159 | 38 | 1 | 1 | 10 | 185 | +26 |
| 2024 | 185 | 30 | 3 | 0 | 20 | 192 | +7 |
| 2025 | 192 | 24 | 1 | 0 | 24 | 191 | −1 |
As the brand reported it.
Closures went 10, 20, 24 while openings went 38, 30, 24. The two lines crossed in 2025 and the network fell by one. Every closure in 2025 came after more than twelve months of trading, which means these were established studios choosing to stop.
25 studios ceased operations during the measurement period, 13.0% of the 192 open at the start of it. Against 24 openings. That is the central fact here, and it sits alongside a bottom quartile averaging $287,751 against a build costing at least $543,999.
Transfers have collapsed from 23 to 8. Across the same three years. Fewer transfers alongside more closures means studios are leaving the system, which is a harder signal than either figure alone.
33 signed agreements sit unopened against 15 projected openings. Roughly half the backlog is expected to convert next year. Against 24 openings in 2025 and 24 closures, the franchisor is projecting a smaller opening year ahead.
Questions we get asked
Questions owners ask.
What should a studio be billing?
The 167 studios trading all of 2025 averaged $531,641 of sales with a median of $501,803, ranging from $149,399 to $1,196,289. By quartile: $823,207, $584,333, $425,465 and $287,751. Monthly active members averaged 272, from 72 to 650, and by quartile 427, 289, 217 and 151.
Which number actually moves revenue?
Member count, almost exclusively. Revenue per member works out at $160.66, $168.49, $163.39 and $158.80 across the four quartiles, a 6.1% range. Revenue varies 2.86 times and members 2.83 times. New memberships run 36 a month at the top quartile and 11 at the bottom, a 3.27 times gap, so acquisition.
How fast does a new studio build-up?
Very fast. Studios opening during 2025 billed $9,595 in month one, $38,004 in month two and $40,876 in month three, 93.1% of the month-twelve figure of $43,902. Active members stood at 275 in month one thanks to an eight-month pre-sales phase, against an all-studio average of 272. New memberships ran 68 in month one and 49 in month two before settling near 22 a month. The later months cover progressively fewer studios, with month twelve describing just two.
What does the brand cost each year?
A 7% royalty and a 2% brand development fund contribution, both swept weekly by electronic transfer. A local advertising requirement of the greater of $1,500 a month or 2% of the prior month’s sales, and a $334 monthly technology fee. That is 10.8% of revenue at the highest-selling studios, 13.1% at the average and 23.7% at the lowest-selling ones. Because the $18,000 minimum advertising charge binds on any studio below $900,000 of sales. Is every studio in the system. The royalty runs on a gross sales definition that differs from the sales figures in the tables.
Who does bookkeeping for a Yoga Six franchise?
Reporting here is narrower than most fitness formats because one ratio accounts for almost everything. Monthly active members belongs at the top of the pack, benchmarked against 272 system-wide and against the quarter figures. Revenue per member alongside it as a control, if that ratio drifts from about $163, the mix has changed. New memberships a month is the second line, against 22 system-wide. At 22 a month against 272 members a studio replaces roughly its whole base each year. So the acquisition rate leads everything else. On mechanics, royalty and fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly. And the royalty rests on a gross sales definition that differs from the reported revenue figure. So the two bases need reconciling and documenting. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Yoga Six
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Yoga Six locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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